Should I delete comments from people on this blog who post with names like "Affiliate Store" or "Forex Business Credit"... a handle instead of their real HUMAN name?
When you do that on my blog, I feel like I can't use your name when I reply to you... I feel like you're only here to get linkbacks to your site, and it messes with my search engine relevancy.
You market the most effectively when you can show you're a real person... that's why so many people put their picture on their sales letter, create video, use their real names on forums, post blog comments with gravatar images, and sell using webinars.
Check out this cool e-mail I received from Sherm Cohen, who was a student in Product University 1.0 and the storyboarder for Spongebob Squarepants...
Subject: Thanks for the info in the footer!
Hey Robert...I just bought your 100 Time saving tips...I just wanted you to know that I would not have bought if I hadn't read THIS in your footer info:
"The report you are about to download is completely and originally created by Robert Plank... It's not a PLR product or resale rights product. There's NOTHING remotely like it available anywhere else, online or offline"
I've gotten burned in the past on buying resell products from people I trust, so that info was very helpful.
Hope you're doing well...
--Sherm
Just having that little blurb at the bottom made who knows how many extra sales? I will tell you right now that there is a huge stigma with selling resale rights products. I'm not ashamed to admit that a while ago, one guy from the Warrior Forum bought into a membership site of mine filled with nothing but Private Label Rights content and one guy hated it so much, he canceled within an hour and posted on a bunch of review sites (Traffic Bad Boys).
With another membership site (IM Productivity Secrets) Lance and I hosted a bunch of webinars and made the recordings available within the private blog. In between webinar replays, we posted PLR content we had made into video... and one guy quit, telling us if we had only posted the webinar replays, he would have stayed! But the extra PLR content we threw in there to help members pass the time drove people away. Read More »
Funny quick story to tell you about today. I launched my 16 Copybombs report on autopilot over the weekend... I actually put it together back in early June but my autoresponder was filled with blog posts and e-mails about Product University 2.0 at the time, so I had to schedule it.
Long story short, I messed up the download link and when I checked my e-mail today (Monday -- I never check e-mail on weekends) to find literally over 100 e-mails from my buyers asking where the file was. Some of them e-mailed me 2 or 3 times about it.
Replying to 100 people, sounds like something that might take all day or even all week, right? Wrong... when you're Robert Plank it takes 20 minutes. Read More »
1. We sold 17 seats of Product University 2.0 at $997, so I'm going to be offering more high ticket classes like that.
2. Wishlist Live in Buffalo, NY was a bunch of fun, I made some new friends, learned some WordPress stuff and saw Niagra Falls.
3. Roboform saves me 10 minutes a day which equals 60 hours per year.
4. WordPress plugin of the month: Auto FTP... it saves your FTP info so you can update plugins, install new plugins and install new themes with one click (no more retyping FTP logins).
5. It's really fun to create Flip camera videos with Flip charts... especially when you pencil your drawings in ahead of time. 20-45 minute presentation from 1 minute of prep time!
6. I'm going to be offering bribes anytime I want people to join any sort of mailing list.
Which of the six things did you like the best? What's the most important thing you learned this past month?
As soon as I started putting my goals down, I got a lot more productive. I'm not saying you need to plan the rest of your life out or anything, but you need to know where you're headed... so you know what needs to come next.
List last year (2008), this year (2009), 2010, 2011 and 2012. Next to each year, write what you'll have accomplished during that year. Write each thing in the present tense, as if you've already done it.
I'll go first...
2008: I bought my first house. Attended my first few seminars. Co-hosted 2 e-classes. (DONE!)
2009: I quit my day job and visited Orlando, Dallas, Austin, Iowa City, San Diego, Chicago, and Buffalo. Had my first several $30K months, sold a membership site for $32K. (DONE!) Haven't done this part yet: setup 20 recurring membership sites by year-end.
2010: Paid off 50% my mortgage and had my first $50K month. Sold at least ten copies of a $1997 package from the stage.
2011: Paid off my mortgage.
2012: Own at least one million dollars in cash and assets.
Now it's your turn. List each year from 2008 to 2012 and list what you have (or have yet to accomplish) each in the present tense.
1. Do you have your autoresponder broadcasts every day for the rest of the week already scheduled?
2. Every time you mail out to your list, do you archive it as a followup so new subscribers get it as well?
3. When you broadcast to your list, do you schedule a similar mailing 90 days from now?
4. Is your web hosting, mortgage, autoresponder, and all other bills possible setup on autopay?
5. Do you have at least 10 blog posts scheduled in advance, even if it's only one per month?
6. Do you have autoresponder broadcasts scheduled to send traffic to those blog posts?
7. Does at least one of your autoresponder sublists contain 10 followups or more?
Do me a favor. Answer each of these 7 questions with a yes or no, as a comment below. (Hey that rhymed!) Then tell me which of your "no's" you will correct within the next 24 hours.
Ray: I definitely have to build up my mailing lists. It’s the one thing I’ve never done enough of.
Scott: Good point with the recording of the thing you need to do or doing a mini webinar on it. Just like personal training, accountability is the key to results.
Roger: Robert, Thank you so much for the great tips, advice and actionable content you and Lance so freely share! Even though some would have everyone believe running a website as a profitable...
Fernanda Estrada: You are absolutely right. I think that we all know that an opting form is super important to build our list and grow our online business but.. I don´t know why we do not do it...
James: Great stuff as usual. Started diving into Membership Cube this weekend, awesome!
Brian T. Edmondson: Robert, Always love how you take what can appear to be a long, time consuming task, and break it down into something that is really easy, and fast to do. Brian
Claude Corry: I have quite a few optin pages online one for each niche and saveral for my main business. I like your idea about redirecting to a free asset I need to set these up especialy my...
Cathy: Robert, thanks for the great tips. I have identified a number of areas where I need to implement your techniques. Will be printing this out and using it as a guide on all my sites
Alex: Hey Robert, After reading this page I finally decided to throw aweber form on one of my domains that been collecting dust for the past 2 years. Thanks for kicking my butt and pushing to...
St. Julia: Hi Robert! Thank you for the link – I think I might actually buy the full version, this might solve an awful lot of my coding problems!
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