Archive for December, 2009
Keep it Shippable, Stupid!
This is something I was thinking about presenting at my next live seminar...
But I'll share it with you here anyway!
It's something that most people who teach "productivity" leave out, and I see marketers FORGETTING this over and over again, even though they should know better.
This is "supposed" to be a programming concept but when I worked with other programmers, almost none of them knew about this, let alone implemented it...
It's Keeping Your Stuff SHIPPABLE!
I'll explain. Think about the order you see items (as a buyer) in a "fully optimized" sales letter... Continue Reading »
