Keep it Shippable, Stupid!

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Topics: Product Creation, Productivity
This entry is part 1 of 12 in the series Best of RobertPlank.com

This is something I was thinking about presenting at my next live seminar...

But I'll share it with you here anyway!

It's something that most people who teach "productivity" leave out, and I see marketers FORGETTING this over and over again, even though they should know better.

This is "supposed" to be a programming concept but when I worked with other programmers, almost none of them knew about this, let alone implemented it...

It's Keeping Your Stuff SHIPPABLE!

I'll explain.  Think about the order you see items (as a buyer) in a "fully optimized" sales letter... Read More »

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