Robert Plank

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Price training your list and your customers IS real. If people are used to getting everything from you for $10, there's going to be a price shock if you jump to $500.

So you're stuck working way too hard trying to land 10-dollar cheapskate customers.

You need to work your way up to at least 100 bucks per sale.  Consider if you want to raise 700 bucks... you can either make 7 sales at $100, or 100 sales at $7. Which do you think is easier?  Getting just seven sales. Read More »