Archive for August, 2014

038: Sell a Complete Course (Info-Product Creation & Membership Sites)

August 29, 2014

Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business...

  • QUICK THOUGHT #1: no one wants to buy tips or tid-bits
  • QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break"
  • QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine)

Eight Components to Selling a Complete Course

  1. Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name)
  2. Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS)
  3. End goal
  4. Milestones
  5. Coaching upsell
  6. Templates
  7. Checklist
  8. Case study

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037: What is Your Magic Trick? (This Should Change Your Copywriting, Webinars, Sales Letters and Membership Sites Forever)

August 17, 2014

Urgent Warning! Don't script your podcasts, blog posts, or webinar pitches... do "THIS" instead! (explained in today's Robert Plank Show)...

  • How to make more sales and money and present your sales message with almost zero "prep time"
  • Sell the sizzle and not the steak (and NOT the big box of crap)
  • Exactly why our course launch about a "3 million word" transcription system flopped, but a "3 minute solution" fixed everything and more
  • Teach long division, sell the calculator: you don't need 5 minutes to explain your product or course... AND... you can probably make all the sales you need in about 20 minutes... tune in to find out how!

Visio Diagram From Hell:

upsells

Siri vs. Cortana commercial:

https://www.youtube.com/watch?v=w0pjD4qpIpg

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Setup 1-Click Membership Site Clones using Membership Cube (includes Wishlist Member and Backup Creator)

August 15, 2014

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036: Keep it Stupidly Simple (When It Comes to Your Membership Sites, Webinars and Sales Letters)

August 11, 2014

Welcome back to the Robert Plank Show, tune in today to discover:

  • What it means to "sell what you sell" (sell one thing for $97 as opposed to a maze of $17, $27, and $37 upsells), separate the "forest from the trees" (stop throwing out what's working just to build yourself back up to what you have now), and reduce that clutter (if you haven't used an item in 1-5 years, do you still need it?)
  • Why the knowledge taught in "Think & Grow Rich" (visualize), "4 Hour Work Week" (80/20), "Good to Great" (one thing), and "The E-Myth" (checklist) keep showing up over and over again
  • Why I re-did my blog post as the plain WordPress 2012 theme (and I'm happier with it than my previous "custom blog theme"
  • How all you need to have is an ugly website, then send traffic to it, then build a list and keep promoting to that list
  • Welcome our brand new sponsor Membership Cube who will show you how to get all your paid (and free) content up and running, how to get your copywriting (sales letter) done in a flash, then add all the upsells, dashboard, etc. that you want

Here are the questions I asked you in today's call -- but keep the answers to yourself!

  1. Do you email every day?
  2. Is all your content (i.e. podcasts or videos) "one take content?"
  3. Do you have a payment button online where I can buy from you today?
  4. Are you completing four daily tasks every day?
  5. Do you publish one "piece" of content per week? (podcast, YouTube, pitch webinar, or webinar class) FACEBOOK does not count.

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035: Alumni Pitch Webinars and Version Two

August 8, 2014

Listen to today's Robert Plank Show to discover the launch technique you can use whether you're making $100 per month or $100,000 per month from your online business at the moment, including:

  • the "fire and motion" most product launches forget about
  • the exact kind of pitch webinar you need to use to promote your products (teach long division and sell the calculator)
  • how to re-promote your existing products to pay your bills for years to come
  • how to avoid being stuck in "product creation" or "product launch" mode and still make money when you update your courses
  • And more! Please welcome our brand spanking new sponsor for this week: Membership Cube
  • Additional resources: Membership Cube (create that membership site), Webinar Crusher (pitch your products with webinars), Make a Product (self-publish on Amazon.com), Podcast Crusher (create your own podcast on iTunes)

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034: Instant Content Creation Secrets (Eight Techniques to Get the Creative Juices Flowing)

August 7, 2014

Join us for today's exciting edition of the Robert Plank Show where we uncover AND discover:

  • what quickly beats stress and gets the creative juices flowing (hint: exercise)
  • what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.)
  • Forget what you learned in school about "writing" to impress your teacher
  • Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket)

And our eight techniques to explode our creativity and churn out that content:

  1. private label rights as a starting point
  2. sales letter first -- combining things = creativity, problem/alternatives -> only solution
  3. four milestones -- document your steps/notes
  4. question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out
  5. WWHW each chapter (i.e. book)
  6. RATGUM
  7. video/audio instead of writing (you won't agonize about it)
  8. enhancements: checklist, membership site, challenge, case study

RESOURCES

So tune into the latest and greatest episode of the Robert Plank Show right now, and while you're at it, register for our upcoming membership training:

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033: Membership Cube 3.0 (The Ultimate Membership Site Plan)

August 6, 2014

Membership sites! Check out the latest Robert Plank Show to discover:

  • the big two things our favorite Platinum student used to jump from 6 figures a year to 6 figures a month (answer: membership sites & webinars)
  • the exact tools to set it all up (WordPress, Wishlist Member, Video Player, WP Drip)
  • how to get a 4-part or 1-hour course out fast and then organize it with TablePress
  • how to stickify and gamify your site using WP Notepad and WP Kunaki (available inside Membership Cube)
  • This week's sponsor: Membership Cube (get your entire membership site online and making money) -- check out our rap about membership sites about 11 minutes 20 seconds in, you're going to love it
  • What services to use to ensure that membership site stays online: UptimeRobot, Plugin Dashboard, and Backup Creator

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032: The Decline of Social Proof (Why You Should Value Money Over Blog Comments)

August 5, 2014

Tune in to today's Robert Plank Show to discover:

  • how you too can make your own set of rules (do whatever you want and still make as much money as you want)
  • how to "rise above being a geek" (a huge factor in those that make it and those that don't)
  • when social proof works against you (dangerous)
  • the 10/20/30 strategic reverse comment strategy to get a flood of blog comments
  • when you don't even want blog comments (like under this post!)
  • and more!

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031: The Self-Recharging Bank Account (Use Facebook Ads & Retargeting to Create a Flow of Endless Leads & Sales)

August 4, 2014

True in to this episode of the Robert Plank Show where we talk about:

  • how to get a flood of traffic, leads and sales into your new or existing online business
  • what garbage traffic to avoid (also avoid: "split testing")
  • How to use what I discovered from Google AdWords ads to apply to any part of your business to turn on the traffic anywhere
  • Why the "old way" of Facebook advertising (fan pages and inviting friends) doesn't work, plus what to do when the only people clicking on your ads seem to be competitors "checking you out" instead of buying
  • the three-pronged "interests, retargeting, datafile" method that finally works when combined with a conversion pixel (explained in today's show)

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So tune in right now below... and while you're listening, be sure to register for our upcoming (Wednesday August 13th) free membership site training below:

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