You're absolutely right.

Something I need to get nailed down in my campaigns.

Your programs and advice is always top notch. Keep it coming!

M

It would be interesting to know the ratio of new customers to existing customers who bought. If the ratio of sales is in favour of existing customers that shows that you have a good relationship with them, that you have trained them well and they don't mind you saying what you do because you have built good rapport with them.

New prospects may be put off because there is a fine line between cockiness and confidence but may still buy if your sales letter is good and ticks the right boxes in the prospects search criteria.

All transactions between humans are based on relationships if you get that right then you're onto a winner but if you get to be known as a bullshitter then you will ultimately loose and regret it.

Regards

Naveed

My customers paying full price per hour for my IT services is satisfied with my work.

When I try to be nice to some neighbour, letting him/her pay only half price for helping them out with some IT problem, they very easily think I'm some kind of uneducated guy, not able to charge more. The next time they need some help with something they feel is a complex problem they might contact someone charging them more than I did, wrongly thinking that they will get their problemed solved by a more professional person. You also easily get more problems and unpaid follow up work from those customers.

P.S.: When dealing with scarcity correct time announcements is important. Check your first mail about this blog post. Noon Pacific Time is not the same as 8 pm GMT. GMT doesn't change with daylight saving time. People turning up for your blog post at 8 pm GMT would have been one hour late. Noon Pacific Time. this time of the year, equals 7 pm GMT.

I agree with you...I distinctly remember a 'guru' marketer earlier this year who used the scarcity method and then claimed his servers crashed, so he offered the deal to anyone who wanted it...yea, whatever.

I really don't want to leave a comment, but because I can, I will!

Thanks!

I love the idea of "Because I Can". The underlying point of this statement goes to what you mentioned in other posts is to let people know that you don't need them as much as they need you.

I have to work hard at that concept, but I've found that it is so true.

For example, if you are a meeting and everyone is flocking to the "guru", notice their attitude. The "groupies" as I like to call them, seem so desperate and definitely are actually saying with their actions "I Need You, I Need You.... Please Help Me..."

Agree or disagree?

Thanks for the tip.

Chris

Food for thought for all of us.

Many thanks for your kind offer.

Thanks Robert!

I'm leaving this comment because I can (and because you added an unnecessary bribe).

I don't know whether you're right or wrong. I'll need to test it and get back to you.

It seems a poor way to build a relationship with a list (all the rage at the moment) and piss them off, but then again who needs them.

After all, if they don't like your personality, let them get out of the way of those who do.

I predict you will soon be one of the "gurus" the rest of us look up to. I already do, but then I'm easy.