Reading time: 3 - 4 minutes

A split test of mine recently finished and the conversion rate increased from 2.21% to 3.92% by changing JUST the headline -- but not even the words on the headline... the COLORS!

Imagine that, an additional 14 signups to a "$47 every 2 weeks" membership site -- an extra $1400 monthly passive income -- from such a small change.

Why does this happen?  Why does split testing even work?

I'll tell you why... it's because:

Most People Are Confused About Which Way to Go!

It's the same reason why parking lots have signs that say "lock your doors."  Why airports have signs everywhere you look.  Why you have to put the silly red arrow on squeeze pages and literally TELL them to enter their name and e-mail address.

People are easily distracted, and it's up to you to explain what you want from them.

Think about how many times you see this on the internet in a single day.  When you go to YouTube, it recommends about a billion videos all around you... and you end up clicking on video after video without even realizing.  You end up with a bunch of open tabs... and you end up watching some other YouTuber's video.

Split Call-to-Action!

The days of "putting AdSense ads next to the order button" are gone (good grief), but now "multiple order buttons with payment plans" are all the rage.  Or even worse, "the P.S. with a different URL at the end of the e-mail."

Come on guys, don't give me a choice between four payment buttons.  Don't let me choose between paying it all up front or doing a payment plan -- most of the complaints and refunds come from the payment plan crowd anyway.

But with most people, the craziness doesn't stop after I buy from you.  Even after I paid you money... you're confusing me with the WORST two-letter word ever invented:

"OR!"

You could do this... OR you could do this... more choices.  Don't give me so many choices!

• You've setup your squeeze page, so you can promote it using AdWords... OR you can post on forums... OR you can get joint ventures
• You want a membership site, so you can use aMember for it... OR you can use Wishlist
• Choose one of these three methods of writing a sales letter
• Learn Windows and open up your favorite programs in one of six ways

Are you kidding me?  I have to choose?  Just give me the best way possible!

Even if you HAVE to tell people multiple ways to do something, like with a multi-part course, just give me the easy solution first.  Then tell me what's the "slightly tougher" solution to complete after I've finished the first one.

Do me a favor and stay away from giving me the "top 21 ways" in your training calls.  Instead, reduce it down to 4 or 5 things... you probably struggled coming up with all 21 anyway.

And then position those 4 ways as step 1, step 2, step 3, and step 4... remove the choice.

Today's Question: Are you guilty of the "top 21" syndrome?  How are you going to fix it?  Comment below and tell me... I'm not going to give you a choice, just comment.

Reading time: 5 - 8 minutes

This is something I was thinking about presenting at my next live seminar but I'll share it with you here anyway...

It's something that most people who teach "productivity" leave out, and I see marketers FORGETTING this over and over again, even though they should know better.

This is "supposed" to be a programming concept but when I worked with other programmers, almost none of them knew about this, let alone implemented it...

It's Keeping Your Stuff SHIPPABLE!

I'll explain.  Think about the order you see items (as a buyer) in a "fully optimized" sales letter...

1. Free article or video you post to recruit affiliates
2. E-mail ad sent by an affiliate
3. Affiliate link you click on
4. Squeeze page
5. Pre-sell e-mails
6. Sales letter
7. Checkout page
8. Upsell page
9. Download page
10. Surprise bonus
11. Second upsell
12. Post-sale follow-ups

The thing is, if you actually complete these steps in order -- you'll almost NEVER finish!  Every time I've tried completing these steps in "order" ... I've never finished.

Imagine That, Someone Like Me Not Finishing Something!

That's because you have to get all the way to step #6 to even write the sales letter... and to #9 to even create a product!  You've run out of gas before you even created the product.  What in that list could you do without, if you really really had to?  I'll tell you right now:

1. Free article
2. Solo e-mail ad
3. Affiliate program
   
4. Squeeze page
5. Pre-sell e-mails
6. Sales letter
7. Checkout page
8. Upsell page
9. Download page
10. Surprise bonus
11. Second upsell
12. Post-sale follow-ups

All you need is the sales letter, payment button, and download page to deliver the product.  If you wanted to quit at that point, you could.  I have.

Finish your product and have the sales letter and download page COMPLETELY ready to go before you do any sort of pre-launch, webinar pitching, affiliate promos, or anything for that product.  If you think that's too much to ask... then make it version 1.0 of your product.

You Can Always Go Back and Improve It Once You Have the Bare Essentials Out of the Way!

This is the exact order I setup this 12-step sales process:

1. Download page
2. Checkout page
3. Sales letter
4. Upsell page
5. Affiliate link
6. E-mail ad
7. Free article
8. Squeeze page
9. Pre-sell e-mails
10. Second upsell
11. Post-sale follow-ups
12. Surprise bonus

You can literally stop at any point along this path.  If you only create the product, then it's a bonus to another of your products.  If all you have is a payment button... guess what, I have sold products without a sales letter -- just from a webinar.

If you have steps 1 thru 3 finished, then you have a regular sales process.

Anything After That is Just Extra!

Is an affiliate program or an upsell something that will boost your sales?  Definitely.  But you need to create the bare minimum shippable product FIRST, I'm telling you!

This also applies to your whole product line, not just the funnel for one product.  Maybe you have heard this nonsense about what "they" tell you your product line should look like...

1. Report
2. E-Book
3. Video
4. CD
5. DVD
6. Teleseminar
7. Webinar
8. Seminar
9. Personal Coaching
10. "Done For You" (aka Glorified Freelancing)

Do you need to have all of this stuff setup before you launch anything?  Of course not.  My business thrived for years only selling reports and videos.  I've been presenting with webinars since 2008.  I've co-hosted two seminars in the past year but there's too much overhead with those.

All You Really Need is Just ONE THING in That List!

Preferably a report, e-book, video, or webinar.

There is absolutely no shame in writing short reports.  A year ago I wrote a report called "E-Mail Marketing on Crack" in one afternoon and made $2,000 on the front-end and $2,000 later selling resale rights licenses.

On another day, I ran 13 hours of webinars... and at the end of the day I was so excited, that I immediately outlined my "16 Copybombs" video, and recorded 2 hours of videos in one take... which brought me 225 sales at 7 dollars ($1,575).

Both of those products are sold with the worst sales letters I have even written.  I can't even tell you how they convert since I never setup split testing.  I don't have affiliates.

$4,000 and $1,575 from a couple of hours is better than $0 from a couple of hours, right?

One Last Thing...

I wrote AND SCHEDULED this blog post for several days in the future, before mailing for it or even announcing it.  Because if I wrote the blog post and then didn't feel like sending the pre-launch e-mails, I could launch the blog post as is.

Question: Do you operate under an almost paranoid "I'm completing the steps in an order where I can quit whenever I want to?"  Because that's how I roll.  If you disagree with this, is it because you don't know, or do you just think I'm a total idiot?

Looking forward to your comments below...

Reading time: 6 - 10 minutes

A couple days ago I asked my list if they had a membership site yet... I got 300 responses to that question and I want to share the results with you right now:

• 165 people, or 54.8% own membership software
• Out of that half that owned membership software, 89 people or 53.9% have at least one paying member
  
• Total, those 89 people who had a profitable membership only accounted for 29.6% of the responders

So Strange!

Some of these people paid $197, $297, even 4000 bucks for a membership script but only half of them are doing anything with it.

So let me share with you a couple of reasons that stopped me from creating membership sites (I've created 19 of them in the past 12 months... and only ONE before that time period!)

Excuse #1: It Becomes a Huge Chore You Have to Maintain. That membership site might be fun and exciting when you first get the idea, but what about a week from now?  A month or even a year from now?

That site is going to become a massive time-suck, and you're stuck with it even though you could be working on new projects instead.

Excuse #2: It's Tough to Retain Members. How many magazine subscriptions have you canceled in your lifetime?  Most of them, right?

The same thing happens to subscribers of your membership site.  Maybe you don't provide enough content, or it's not exciting enough for people, or they just quit and it has nothing to do with you.

You can try to fight it by scheduling daily e-mails in your membership and overloading new subscribers with content, so there's no way they can get through all the information and they forget to cancel... but that's kind of mean.

Excuse #3: The Conversion Rates Suck Because It's Monthly. You get a lot of extra objections when trying to sell monthly access.  How easy or hard will it be to cancel?

Will I forget I'm subscribed to your monthly membership?  Is the content going to be just as good 9 months from now as it is today?

Excuse #4: You Have to Create a Lot of Content. Let's face it, you take a big risk when creating a monthly membership site.

It's a big project, it's fun to start but tough to finish.  You might spend 6 months creating the content and another 6 months promoting it, only for it to flop... and guess what, there's a year of your life, gone forever.

Now that I've ruined your day let me drop a bomb that's super-obvious to half of you and super-surprising to the other half...

Membership Sites Don't Have to Be Recurring!

Think about it.  If someone pays you money one time, and your system gives them a username and password to login and get their download, that COUNTS as a membership site!

Between the two of us, Lance and I have been a part of 20 membership sites.  One of those (NicheSeeker), I created in 2006.  The other 19 were made in the past year.

Only 8 of the 20 are actually recurring membership sites.  The rest are things like e-classes, where they pay once and get access to a private blog.

So now that you know a membership site doesn't have to be recurring, what the heck can you do with it?

Solution #1: Bonus Drip. You can offer your regular e-book but then write some extra reports, or create a bonus webinar, even buy up resale rights to related products... drip it out over the course of a week, a month, or a year to keep people coming back.

Help them through the step-by-step parts of your book, or give them reminders... or just keep delivering value a little bit at a time to cut down on refunds.

Solution #2: Collect Testimonials. Because your membership site is setup on a blog, people have the ability to leave comments.

You could ask people for their feedback which you can use to create your next product, or your next bonus, or even work it into an actual testimonial.

Solution #3: Offer a Trial Period. What if you offered the bonuses to your product first... whether those are checklists or extra videos?

People can join your membership for $1 or $4.95 for 7 days to get a little bit of content, then once they rebill for the full amount, they get the downloads including the main product.

If They Cancel, They Are Kicked Out of the Membership...

Lance and I are using a trial period for our "List Copywriting" membership and I'm going to be applying this to some of my one-time payment products.  What's cool about the trial period is you can present a special offer to a specific person's list or a forum, without discounting the price or bonuses at all.

Solution #4: Offer a Payment Plan. This is similar to the trial period, but you let people pay in two or three parts... again, every time they pay, they get access to a little bit more content.

We used to do this all the time with our high-ticket, single payment membership sites for group coaching.  The final price might be $197, so they pay $127 now and $127 later.  Gotta add a little bit of interest so they're more motivated to pay in full right now.

Solution #5: Easy Upsell. Most membership software like Wishlist makes it super easy to add multiple membership levels.

So you could easily package a bunch of your bonuses in one membership level, or make people pay a little bit more per month to be able to download the content (as opposed to streaming it right off the blog).

Just Check a Couple Extra Boxes...

Solution #6: Cut Off Access If They Refund. If you're a product creator then you like doing this.  A couple of our membership sites run for a 6-month period.

If people get through all six months, they have access for life and can come back anytime.  But a minority of people cancel after 3 or 4 months thinking they've got "just about everything" ... but when they cancel, they're cut off.  So lifetime access after they've paid all their payments is a big reason to stick around till the end.

Solution #7: Easy Download and Password Retrieval. I deal with about one request per day from someone saying, "I lost my download link" or "It says my download has expired, can you give me a new link?"

What's cool about having a membership site in WordPress is that WordPress has a built in "lost password" feature.  If one of your customers needs their download, they'll go to your sales letter, see the link to the member's area, and use the lost password to get their login sent to them... they login and grab their download.

Solution #8: Easy to Notify of Changes. Did you improve your book or change that script?  Just upload the file, edit the post... and guess what, most membership software like Wishlist allows you to e-mail the entire user base right from within WordPress.

The thing is...

Even If Your Membership Takes Only One Payment,
It's a Membership!

So when I asked you guys on my e-mail list if you have a membership with at least one paying member... were you telling the truth or were you a liar?

If you're a liar, don't bother commenting below.

If you aren't a liar, tell me the URL to your membership site so I can check it out.

Leave me a comment below please... I'm only letting 100 of you reply.

Reading time: 2 - 4 minutes

Reading time: 3 - 4 minutes

Be sure you're registered for the product creation call on Wednesday, July 1st at 5:00 PM Pacific. I can't stress this enough:

https://www2.gotomeeting.com/register/408406978

But I have a confession to make before the call.  The price of this course will be $997.

To be honest, I'm scared.  I have charged $997 before, but never for an e-course.

Then again, most of my courses are $200 to $400 for a four week course, and this is an 8-week course, so it's really not that big of a jump.

I also remind myself that when you join this course, I'll show you how to create a 7 dollar product to sell FAST.  How to create a freebie to build a list for that product.  How to create a $27 and $97 product.  How to establish a $27 a month membership site with almost no extra effort...

Plus, you get all the list and traffic in place to get some consistent sales.

Just one of those seven things would be worth $997 on its own.  Even back in the day... I'm talking 2003 and 2004, I'd get an idea for a product, whip it out in a day or two, post it in the right community and pull out $400 overnight with no list.

400 bucks overnight... and then the product was still mine to continue marketing!

And that's just from one product.  With my training you'll end up with five.  400 times 5 equals...?

Anyway, I repeated this tactic to build a big list, by creating product after product and then getting people to subscribe after they bought.

As far as I know, out of the 68% of active students in Product University 1.0 who made a product public, everyone made at least one sale.  Maybe not a million dollars, but a sale.  "You need to make your first sale before you make your second."  -- Robert Plank June 28 2009.

All this month I've shown you the kinds of results my students get.  They've taken MULTIPLE four-week and eight-week courses from me.

• In Webinar Crusher, we created 50 products in 4 weeks.  Some people left with FOUR products of their own.
• In PLR Copywriting, a big chunk of people setup their first membership site, and a handful already have some sales with zero promotion.
• Video Sales Tactics: We had eight grown adults hold forks in their videos, need I say more?  At least half of those people told me they were afraid to stand in front of a camera at the beginning, but not any longer.

I could go on.  You know that when you take a class with me, you get results.  You want results, right?

I realize $997 isn't for everybody.  That's why I'm limiting this to 31 seats, and then it's sold out. In 8 weeks I'll reveal my systems and use every tactic I have to make sure you end up with at least one product, hopefully 5 if you'll willing to take it up a notch.

Comment below and tell me what to put into that class to get you to join the rest of us.  You're already going to get 8 weekly calls, replays of the calls, replays of all 25 hours of the previous Product University course, daily recap videos, a challenge every week and the ability to ask any question you want.

I want to know how to deliver $997.01 of value to you... or $998 or $2,000... or even more.

Looking forward to your comments (and still kind of scared)...

Reading time: 3 - 5 minutes

Today I'm asking you why the heck is your product (if you even have one) so freaking identical to everyone else's?

To be honest, most people think all they have to do to create a product is write some stuff in Microsoft Word, save as a PDF, and setup the thank you page and sales letter.

And guess what... they're right!

The good and bad news... most people stop there. Let's just say that's good news because when you put a tiny bit more effort into your product, you can rise above the rest of the crowd.

The first thing you can do is add a pre-sell funnel.  All you need to do is write a couple of articles based on the content of your e-book.  Flip to three random pages of that 10 or 20 page manual, think about what it describes, and write that thing it describes as a question.  Then answer it... there's your article.

If writing an article is hard for you, then pay somebody $10 per article to write a question that answers it.  Do that four times and you're only out 40 dollars.

Or even better, buy private label rights that allows you to turn the information into a free e-course (only if it's stated in the license) and setup your follow-up sequence in just a few minutes.

Don't even overthink it. Create a four-part follow-up sequence in Aweber, plus one additional follow-up asking people why they haven't purchased.  Create a quick PDF report using EzineArticles.  Use that PDF as a bribe to get people to opt-in on a squeeze page.

That way even if they don't purchase immediately, you can keep following up with them, automatically.

Speaking of private label rights, something else I do if I feel worried about getting sales... is buy a private label rights product in my niche, and tack it onto the offer as a bonus.  (We even discussed this in the PLR Copywriting class last night.)  Bam, you've just doubled the value of your product.

Now get this.  The easiest, fastest, and CHEAPEST way to enhance your product's value is to hold a webinar. I tried launching an e-class ONLY on webinars a few months ago, but the launch bombed.

Do you want to know why?  Because most people are CHICKEN about hosting their own webinars!

But the funny thing is, those people that actually overcame their fears and did it, admitted that once that actually tried it, it wasn't that hard.  And using the proper shortcuts, these people became affluent in webinar hosting in just a few short weeks... when otherwise it could have taken months or years.

You simply can't argue with 50 products created in 28 days... especially when 11 of those were made on the same day!

I'm thinking about hosting a new product creation class. With all the products I've launched, plus the fact that I've co-hosted a product creation class before, and even spoken about the subject live, makes me more qualified to teach it than just about anyone else.

Add to that the fact that my webinars get people to actually go out and DO stuff, and you quickly realize there's no one else who can teach you and make you do it like I can.

Would you guys have any interest in taking a product creation class from me?  Even if you've already created products, just to pick up the shortcuts (especially those I've picked up in the last six months), absorb new confidence and skills (like making webinars), and being accountable to take action and finally get that product out there?

Comment below with "yes" or "no"... "yes" meaning you'd join an 8-week product creation class if I offered it.

As your reward, I'll redirect you to a signup page where you can get on a free live webinar with me on Wednesday, July 1st, 2009 to find out how to make a product a day...

Reading time: 2 - 2 minutes

Reading time: 2 - 4 minutes

Let's say you went to the store and saw two parachutes, side by side... one looks okay and costs 50 bucks. The parachute next to it looks HALF as good and costs 25 dollars. Which one do you choose?

The "regular" $50 one, right?

Then you notice there's also a 100 dollar parachute on the shelf.  It comes with an extra emergency backup chute, a checklist for what you should check for before jumping out of an airplane, and a DVD with skydiving tutorials.  You also get one free skydiving lesson included... and one free issue of "Skydiving Magazine."  (Ok I'll admit, I've taken this analogy way too far.)

NOW which parachute would you go for... the regular one or the fancy one?

You might be able to get by with the regular parachute, but you'd feel a lot better if you had that checklist, the DVD, the magazine, and the lesson.

People will pay more for handholding.  Don't try to sell the smallest amount for the lowest price, try to sell the most USEFUL stuff for the highest price.

But not at first.  Put out a small product for a low price with a few features... if people buy that tells you it's worth your time to work on it... add value and increase the price.

That's exactly what I did with this week's launch of Time Management on Crack.  17 dollars JUST for the report.

After 150 people bought, I bumped the price to 27 dollars... and added videos with the same content as the book... so you get the same info with less work and in less time.

Another 150 people and the price is now 37 dollars... I added an additional three hours of video showing me writing a sales letter in one sitting, and gave a TON more details on productivity and articles.

When the price gets to 47 dollars, I'll throw in the recording of the 90 minute webinar where Jeanette Cates grilled me on everything time management.

Start with low ticket stuff... see if they buy... add more stuff and increase the price.  But aim for that high price.  A couple people missed the $17 offer and asked if they could still get that low price.  My response: tell me what one bonus I can add to this package to make it worth $27 for you.

It's so easy to compete based on price, but you're killing your profits.  Most people would have paid $100 for that $50 parachute you're selling... if you only included hand holding.

If you're worried about pricing too high, offer a barebones downsell.

p.s. You can still get Time Management on Crack for under $47... for now.

What do you guys think about selling based on value instead of price?

Reading time: 4 - 6 minutes

I can't believe I haven't given away this procedure on the blog before.  I think I've mentioned it in passing once or twice via comments, and explained it in the private Product University membership last month, but I'm sick of repeating myself, so...

Here is the formula to turn an audio product into a video product.  It requires Camtasia ($299 with 30 day free trial) and Microsoft PowerPoint (OpenOffice is free, or you can get the downloadable home edition of Office 2007 for only $80 on Amazon).

Let's pretend you have an audio product that's 27 minutes long.

1. Open up a blank PowerPoint and start playing the audio in your MP3 player.  (The default black and white theme will work fine for this.)

2. Fast forward to 1:00 (one minute) in the audio and start listening. Type in the main point of 1:00 to 1:59 as the headline of the slide, and type three quick bullet points of 1 to 6 words each.  (Pretend you're back in school and taking quick notes).

3. When the audio passes 2:00, skip to slide 2 by hitting ctrl+enter.  Type in your headline and three bullet points for 2:00 to 2:59 in this.

4. Repeat for the duration of the audio. The beauty of this is if you need to stop at say, 15 minutes, you can come back and you'll know exactly where you left off.  By the end of this, your 27 minute audio now has 27 slides.

5. Insert a slide in front of all the other slides in the PowerPoint.  Change its layout to title slide, and type in the name of the product and the author.

6. (Optional) Edit the master slide and insert your URL at the footer, that way your URL appears on all slides.

7. Select all slides.  In PowerPoint 2003, go to Slide Show... Slide Transition.  In PowerPoint 2007, there should be an Animation tab.  UNCHECK the "advance slide on mouse click" box, and click the "automatically after" box, then type in 01:00 for one minute.

8. Resize your screen to 640x480 resolution, fire up Camtasia Recorder and set it to capture WITHOUT sound, full screen, at 1 frame per second.

9. Start the slide show and hit record (once you get good at this you can actually do it in one click with the "Add-Ins" menu but let's not get ahead of ourselves).  Leave the computer, because if you click around on other windows, even if you have multiple monitors, it will mess up the slide show.  Don't take too long of a walk because you'll want to be there to hit Stop as soon as the slide show goes black.

10. Stop the slide show, save the camrec, open up Camtasia Studio to edit your recording and import both the camrec video and the MP3 audio.  Add a 2nd audio track and drag the MP3 in as the audio.

Congratulations, you've just turned your 27 minute audio into a 27 minute video, and it only took you 27 minutes to listen to the audio and about 2 minutes to get it into Camtasia Studio.

Now export it to an SWF 1 frame per second video if you want to show it on the web.  If you want a downloadable version, I prefer to export to WMV.  Camtasia 5 has a checkbox that will also export into an iPod version. Cool beans!

Guess what, you can also export the PowerPoint slides into PDFs as well.  You've just given yourself an excuse to charge $10 or $20 more for your product.

Don't even have an audio product? Read your book aloud, word for word.  Record it into Camtasia and export just the audio (I don't even bother with programs like Audacity).

This is how I make audio products.  I'll record text word for word into audio, then PowerPoint it to make it a video.

Most of the time I'll do it backwards, and write PowerPoints where 1 slide = 1 page, then record the PowerPoint with Camtasia running, capturing audio as I read each page aloud, and change the slide when I turn the page.

Then export the PowerPoints into PDF, camrecs into WMV, MP3 and iPod... $17 e-book becomes a $47 video product.

For the products Jason and I are creating for the Daily Seminar, most of the time we don't even bother with the text... who has time to write when you are recording a 20 to 60 minute seminar every day?  Just record Camtasia PowerPoints and export video plus audio plus slides. If people really want text, we'll transcribe them, but those costs really add up.

What are your thoughts?  Do you use something similar to my PowerPoint Camtasia method?  Do you have an even BETTER system than me? Please tell me to know, I'm dying to hear about it!

Reading time: 4 - 6 minutes

The other day I was on Clickbank requesting a price increase for my account. (So I can charge more for products.) Guess what? I discovered how you can sell physical products with Clickbank!

As you might know, Clickbank is a payment processor that you can use to handle payments. As far as I am concerned, PayPal is #1 and Clickbank #2. With PayPal you get paid instantly, but with Clickbank, you have access to 100,000+ affiliates to promote your stuff.

Clickbank handles all the affiliate payments and everything, and heck -- they even added support for recurring billing this year (membership sites) and an IPN so you can integrate it with a script.

The only problem? Clickbank only wants you to sell digital products. This is because they have a pretty buyer-centric refund policy and don't want to be like PayPal where it is a big issue to get the physical product back.

So with Clickbank you can have a membership site with affiliates, but no physical product delivery -- like Jim Edwards did with The Net Reporter. ($77 per month and in addition to access to the membership site, he mailed you a physical DVD video every month.)

Here's the loophole for selling physical products with Clickbank... I noticed the following in Clickbank's terms of service:

You may also offer shipped delivery of printed media (books, CD's, and DVD's) as a courtesy to qualified customers (e.g., US and Canada only), provided the shipped media is clearly complementary and not essential to the operation of the originally downloaded digital product.

After having a Clickbank account for 6 years, I never noticed that. What you have to do is provide your members with a hybrid delivery. (Coined by John Reese.) When someone buys this physical product from you, provide 100% of the content in downloadable form -- for instant gratification -- then ship the physical materials as bonuses, for added value.

That's what you should be doing with physical products in the first place and that's what I recommended to Steven Schwartzman when he was disappointed about the Five Minute Articles WSO. Sales picked up after he added the hybrid product delivery.

I am really resisting the push into physical products. I am looking at a gigantic map of how my upsells connect to one another (drawn in Visio). There are about 60 products in that map... not all of them are connected.

I showed that map to Steven Schwartzman and this is what he had to say:

In regards to the image...WOW!!!!!!!!!!!!

I have nothing else to say about that except wow. It's amazing to see how many products you have when it's displayed like that. You can create a course on making those maps.

I recently recorded 4.5 hours of Camtasia PowerPoints for Software Secrets Exposed. This means now, not only do I offer the book, I also offer six 45 minute videos and six audio CDs.

The audio CDs are just the audio from the videos but it means you can burn them and listen to them in your car or whatever.

Should I have released this as a physical product?

• Maybe set the price low at $17 just for the PDF.
• They click to order, and have the chance to get just the audios at $37.
• They click to order, and have the chance to get the audios plus the videos for $47.
• They click to order, and have the chance to get the package for $97 as a set of 3 DVDs plus 6 audio CDs mailed to them.

There are some really good fulfillment services like SwiftCD where all the shipping info is grabbed from PayPal, but yet another drawback is getting my customers on my follow-up list as well for updates.

Could you please comment below and let me know if I should have released this update as a physical product? Have you yourself released a physical product?

Is it even worth the hassle dealing with the shipping problems and refunds... especially since with Clickbank, you can't get those physical items back?