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	<title>Robert Plank &#187; Product Launches</title>
	<atom:link href="http://www.robertplank.com/category/product-launches/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.robertplank.com</link>
	<description>&#34;PHP Author and Programmer Gives Away Insane Internet Marketing Advice Worth Stealing!&#34;</description>
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		<title>Forfeit the Race to Free!</title>
		<link>http://www.robertplank.com/race-to-free/</link>
		<comments>http://www.robertplank.com/race-to-free/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 00:30:16 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[List Building]]></category>
		<category><![CDATA[Price Training]]></category>
		<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[move the free line]]></category>
		<category><![CDATA[moving the free line]]></category>
		<category><![CDATA[raising the free line]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=1040</guid>
		<description><![CDATA[Reading time: 4 - 6 minutes
Price training your list and your customers IS real.  If people are used to getting everything from you for $10, there's going to be a price shock if you jump to $500.
So you're stuck working way too hard trying to land 10-dollar cheapskate customers.
You need to work your way [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Frace-to-free%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Frace-to-free%2F" height="61" width="51" /></a></div><p>Reading time: 4 - 6 minutes</p>
<p>Price training your list and your customers IS real.  If people are used to getting everything from you for $10, there's going to be a <strong>price shock</strong> if you jump to $500.</p>
<p><img class="alignright size-medium wp-image-1045" title="iStock_000009580304XSmall" src="http://www.robertplank.com/wp-content/uploads/2010/02/iStock_000009580304XSmall-e1265506918789-300x133.jpg" alt="" width="300" height="133" />So you're stuck working way too hard trying to land <strong>10-dollar cheapskate customers.</strong></p>
<p>You need to work your way up to at least 100 bucks per sale.  Consider if you want to raise 700 bucks... you can either make <strong>7 sales at $100, or 100 sales at $7.</strong> Which do you think is easier?  Getting just seven sales.<span id="more-1040"></span></p>
<p>If you give away all your good information for free, or you're afraid to sell anything... <strong>then your list gets used to that!</strong></p>
<h3>You're Stuck in the "Friend" Zone!<br />
Not a Good Place to Be (Remember High School?)</h3>
<p>On the other hand, if you consistently launch products at <strong>$97 or $497</strong>, then your list is used to that and it isn't a problem.</p>
<p>This is why Lance and I have never offered live training for under $247, and recently never under $497, and from now on <strong>very rarely under $997.</strong> Plus, when it comes time to put those people into membership sites, we don't offer a "pay it all at once" option.  I want people to get used to paying a small amount every month.</p>
<p>Are you starting to understand why Visa and MasterCard killing free shipping offers, one dollar trials, and hidden continuity is a <strong>blessing in disguise for your business?</strong></p>
<p>You shouldn't be racing to be cheaper than your competitors... you shouldn't be in a race to cut the price lower and lower.  You should be <strong>rewarding your early buyers</strong>, bumping up the price and being more EXPENSIVE than your competitors... because you deliver more value than them.</p>
<p>So how the heck do you retrain your subscribers and ensure you never take part in that <strong>"race to free?"</strong></p>
<h3>Solution: The Seven Dollar Bump</h3>
<p>From now on, if someone asks if they can get that product of yours at a discount, you can tell them: <strong>"The current price is the discount."</strong></p>
<p>Take anything you are still selling at 7 dollars and tell your list, the forum you're on, whatever audience you have... that you're increasing the price to $17 in four days.</p>
<p>If you need to offer a special deal on a webinar or in a forum, <strong>then add a bonus or launch it at that forum</strong>, and raise the price later... but never cut the price.</p>
<p>How do you think I'm going to feel if I buy something from you at $197, and then six months later I see it "for sale" for 20 bucks?  <strong>Can I get my $177 back?!</strong></p>
<p>Here's what I did back in my WSO days, leaving everyone else scratching their heads wondering why their products weren't selling: after selling a set number of copies, <strong>I closed the offer and re-opened it at a higher price.</strong></p>
<p>Lance did this with our Niche Invasion System product.  Launched our 1 hour webinar at $7, after a few days bumped to $17, and now it's at $27 about to go even higher.  Every time, it converts better at the higher price point.  Every time.</p>
<h3>And Now, My Favorite Statistic Ever...</h3>
<p>Check this out.  Announcing that my "Five Minute Copywriting" product was increasing from $<strong>19.95 to $27</strong> in a few days, doubled the conversion rate from <strong>5.3%</strong> on November 19th to <strong>10.4%</strong> on November 23rd.  To this day it still converts at <strong>8.2%</strong> ... imagine that, a higher price AND a higher conversion rate!</p>
<p>Visitor value is your <strong>conversion rate</strong> times the <strong>price.</strong> "Five Minute Copywriting" was worth ($19.95 times 5.3%) = <strong>$1.06 per visitor</strong>, then jumped to ($19.95 times 10.4%) <strong>$2.07 per visitor</strong> and is now ($27 times 8.2%) <strong>$2.21 per visitor.</strong></p>
<h3>Bump the Price By $10 Every Time,<br />
and Watch the Conversion Rate!</h3>
<p>I use Google Website Optimizer so I can measure my conversion rate AND split test at the same time.  When a split test finishes, I increase the price by 10 bucks.</p>
<p>If at some point the price resistance is too high, like at $47 or $97, then I'll <strong>tack on an extra bonus to justify the price.</strong></p>
<p>What a crazy idea... instead of discounting your offers, how about try some good old-fashioned marketing?</p>
<p><strong>Increase the price instead of dropping it.</strong> Close down your offer after a certain number of seats are sold instead of opening up MORE slots.  <strong>Upsell instead of downselling.</strong></p>
<p>Your time is worth way too much to be selling 6 DVDs for 30 bucks, a video training course for 7 bucks, or even $50 access to a site with 100 products in it.<strong> </strong>Take part in the race to <strong>charge more</strong> than everyone else.<strong></strong></p>
<p><strong>Question:</strong> What's your highest priced product?  What are you doing to justify that high price?<strong> Please answer in a comment below... go ahead, leave a comment right now...<br />
</strong></p>
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		<slash:comments>100</slash:comments>
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		<item>
		<title>Why Are You Trapped in the Sandbox?</title>
		<link>http://www.robertplank.com/sandbox/</link>
		<comments>http://www.robertplank.com/sandbox/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:00:45 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[Productivity]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=1019</guid>
		<description><![CDATA[Reading time: 5 - 8 minutes
Are you ever middle of helping someone and suddenly it hits you... and you think, "I can't help you anymore?"
That's what happens when I come across someone who is in "demo mode."
Maybe you do this or you've come across someone who does this every now and then.  These are people [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Fsandbox%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Fsandbox%2F" height="61" width="51" /></a></div><p>Reading time: 5 - 8 minutes</p>
<p>Are you ever middle of helping someone and suddenly it hits you... and you think, "I can't help you anymore?"</p>
<p>That's what happens when I come across someone who is in <strong>"demo mode."</strong></p>
<p><img class="alignright size-medium wp-image-1029" title="iStock_000001313549XSmall" src="http://www.robertplank.com/wp-content/uploads/2010/01/iStock_000001313549XSmall-e1265502217283-300x147.jpg" alt="" width="300" height="147" />Maybe you do this or you've come across someone who does this every now and then.  These are people who always setup web sites called "<strong>Test Web Site."</strong> Or blogs called "Demo Blog."  Or membership sites called "Temp Membership Site."</p>
<p>Come on man... tests are for students, demos are for little battery-powered keyboards and temps are for offices.  I honestly want you to make an actual product, <strong>an actual membership site</strong>, and an actual blog.</p>
<p>Lance and I talked about this in one of our private coaching calls but I think a lot of you can benefit from this advice as well...<span id="more-1019"></span></p>
<h3>Don't Ever Create a "Demo Blog" Ever Again, Pretty Please!</h3>
<p>If you're showing a friend how to do something like create a squeeze page, or making a video about how to setup a download page for one of your products... or you're in a class that teaches you how to write a sales letter... then guess what, do it for real!</p>
<p>You don't know if an affiliate will promote it... or a <strong>guru will recommend it</strong>... or it gets picked up by the search engines or a social bookmarking site like Digg.  If you have your site out there, ready to sell, then that particular problem is solved forever, and you can start getting traffic.</p>
<p>I know it's scary, but guess what... the more you put stuff out there, the less scary it'll be.  How else are you going to become an authority on any subject?  How else are you going to get known for creating such and such product?  How else are you going to build a list, or build a following of any kind?</p>
<h3>Here's a Big Secret...</h3>
<p>I'm only well known in my niche because I put out a lot of products and send a lot of e-mails.  That's it.  Look at people who are way more famous than me and you'll see that all they did, was put out a lot of something.  Created a lot of YouTube videos.  Wrote a lot of print books.  <strong>Left more testimonials and blog comments.</strong></p>
<p>Participated in more interviews than the average person.  (The average person records zero interviews per year.)</p>
<p>Before I ask something of you, I want to take a quick moment to tackle the common objections sandboxers tell me... just to make sure you can avoid their mistakes...</p>
<h3>Excuse #1: I'll Figure it Out Later</h3>
<p>No you won't.  Honestly, I never get "everything" right when sending an e-mail or launching a product.  Sometimes I'll forget to mention the URL, I'll leave out the guarantee, I'll mistype the download URL... these things happen!</p>
<p>So why try to do it twice (once for practice and once for real).  <strong>There are only so many hours in a day</strong> and when you do twice the work, it takes you twice as long.  Plus... you're excited about launching your product now, but who knows if you'll be excited in a couple of weeks?</p>
<p>Do it now, so you don't have to do it again.</p>
<h3>Excuse #2: I'll Look Stupid</h3>
<p>The only way you'll look stupid is if you have one of those sites that says "demo site" this and "test PDF" that.</p>
<p>This is a personal issue for me because we recently held a challenge in one of our private coaching classes.  That particular week, people had to write a sales letter promoting their membership site.</p>
<p>I felt like being a nice guy so I spent about two and a half hours recording Camtasia videos critiquing <strong>19 sales letters in a row.</strong> Telling them what to change based on my experience, what stuff to remove, what to change in the headline, what to add... all that good stuff.</p>
<p>One guy asked, why didn't I get a critique?  And I said because your order button is labeled "Test Button."  And when I join your membership site it says, "Here's a test download link until I get something real setup."</p>
<p>Really?  You couldn't just upload your half-finished product and call it version 1.0?  <strong>Couldn't have bought resale rights?</strong> Couldn't have outsourced it?</p>
<p>Someone else said, I bought resale rights but I set this up as a test site.  This isn't a real site.  Why did I waste time trying to help you out then?</p>
<h3>Excuse #3: I Don't Have Time</h3>
<p>This is my favorite.  Look, we have all been guilty (including me) of spending a bunch of time explaining why we don't have time to do the things we actually need to do.  As in, write a big long e-mail that takes <strong>60 minutes to write saying why we don't have 30 minutes free</strong> to setup that squeeze page, write that barebones sales letter, record that video product, and so on.</p>
<p>The times I was most busy, is when I was the most productive.  When all I had to worry about was being in college and freelancing, I totally kicked back.  If I only got 10 hours of sleep, I told myself I was sleep deprived.  If there was a day when I went to class AND had to program, I said forget it... I'm so overworked!  I went to bed between 2AM and 5AM every morning.</p>
<p>And yet... when I had to juggle college, internet marketing, dating multiple women in parallel, and a 20 hour per week day job all at the same time...<strong> I got the most out of every day.</strong> I completed school assignments at least a week before they were due -- usually the day they were assigned.</p>
<p>I went to sleep before <span style="text-decoration: line-through;">10AM</span> 10PM and woke up around 5AM to knock a few things out during the quiet hours of the morning.  I used a calendar, an autoresponder, voicemail, all that good stuff... because I had to.</p>
<h3>Now It's Your Turn...</h3>
<p>There simply isn't any reason to setup a test site of any kind.  Your time every day, your time every year and your time alive is limited.  So I want to get your over your hurdles.  So here's the deal with you leaving a comment...</p>
<ul>
<li><strong>Option #1: "I'm Better Now."</strong> Tell me what you did to get out of the sandbox.  When did you stop creating test sites and started making real sites?  What got you to do it?</li>
<li><strong>Option #2: "Still in the Sandbox."</strong> Are you still convinced you need to create test sites instead of real sites?  Tell me why and I'll talk you out of it.</li>
</ul>
<p>I'm really looking forward to your comments... this is a real personal subject for me... so leave a comment below and let me have it!</p>
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		<title>Action Comments Now Supports GoToWebinar!</title>
		<link>http://www.robertplank.com/action-comments-now-supports-gotowebinar/</link>
		<comments>http://www.robertplank.com/action-comments-now-supports-gotowebinar/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 07:22:34 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=812</guid>
		<description><![CDATA[Reading time: < 1 minute
Check this out... you can now paste your GoToWebinar invitation link into Action Comments!
Get Action Comments »
   
   
That means your blog commenters can tick one checkbox under your comment form and get subscribed to your webinar.
Awesome new feature!
I own almost everything you produce Robert. I love [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Faction-comments-now-supports-gotowebinar%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Faction-comments-now-supports-gotowebinar%2F" height="61" width="51" /></a></div><p>Reading time: < 1 minute</p>
<p>Check this out... you can now paste your GoToWebinar invitation link into Action Comments!</p>
<p style="text-align: center;"><a href="http://www.actioncomments.com/" rel="nofollow"  target="_blank">Get Action Comments »</a></p>
<p>   
   </p>
<p>That means your blog commenters can tick one checkbox under your comment form and get subscribed to your webinar.</p>
<blockquote><p>Awesome new feature!</p>
<p>I own almost everything you produce Robert. I love the ability to be able to automatically add people to my list.</p>
<p><strong>J.R. Jackson</strong>, JRJackson.com</p></blockquote>
<blockquote><p>Super Robert,</p>
<p>That's pretty innovative man.  You're a brilliant marketer. <img src="../wp-includes/images/smilies/icon_smile.gif" alt=":)" /></p>
<p><strong>Jason Parker</strong>, ProIMer.com</p></blockquote>
<p style="text-align: center;"><span class="readmore"><a href="http://www.actioncomments.com" rel="nofollow"  target="_blank">Get Action Comments Here »</a></span></p>
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		<title>Traffic Bad Boys</title>
		<link>http://www.robertplank.com/traffic-bad-boys/</link>
		<comments>http://www.robertplank.com/traffic-bad-boys/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 16:13:48 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[Site Building]]></category>
		<category><![CDATA[traffic bad boys]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=648</guid>
		<description><![CDATA[Reading time: 3 - 4 minutes
Traffic Bad Boys is a site Jason Fladlien and I launched during the first week of our PLR Copywriting class -- DURING the end of the first class.  It was pretty crazy, we showed our students how fast and easy it is to build a site consisting of private label [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Ftraffic-bad-boys%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Ftraffic-bad-boys%2F" height="61" width="51" /></a></div><p>Reading time: 3 - 4 minutes</p>
<p><strong>Traffic Bad Boys</strong> is a site Jason Fladlien and I launched during the first week of our PLR Copywriting class -- DURING the end of the first class.  It was pretty crazy, we showed our students how fast and easy it is to build a site consisting of private label rights material.</p>
<p>I don't usually read what other people say about me.  But I just read a bad review about Traffic Bad Boys, actually a bunch of bad reviews written by just one guy.  And I'm smiling and laughing about it.  You know why?  Because the only bad things he had to say about it were:</p>
<blockquote><p>1. I was banned from YouTube, so I "must" be bad.  (Not a good assumption.)</p>
<p>2. Someone blogged about me a couple years ago calling me <strong>the next Mike Filsaime</strong> in a good way, that reviewer found it and tried to spin that as a bad thing.</p>
<p>3. The Traffic Bad Boys site contains master resale rights material, so it must be bad. (False... in the AM2.0 Platinum Google group full of $100K+ earners we recommend master resale rights products <strong>all the time.</strong>)</p></blockquote>
<p>For that class, we took 7 products we had rights to, cut them up into pieces and dripped them out onto a membership site for <strong>7 dollars a month.</strong></p>
<p>The reviewer joined for one day, couldn't wait for the rest of the month or even the rest of the week, cancelled immediately and wrote a bad review about us... even though all he had to base it on was <strong>the first 20 pages</strong> of the material.</p>
<h3>So What Does This All REALLY Mean?</h3>
<p>It means you need a $7 product for two reasons: to get people on your list, <strong>and to get people OFF your list.</strong></p>
<p>You can't always land a $97 or $497 or $997 sale immediately, you have to build trust.  Get them to say yes to something small and then build them up with upsells.</p>
<p>But when you price so low you're also attracting bad buyers... it's a fact of life.  When those people cancel, you can't take it personally, it's just part of the weeding out process.</p>
<p>You need to weed out those people complaining about having to pay an entire dollar for each product, complaining about having to wait for the rest of the material when they haven't even read what they already have.</p>
<p>(It would be stupid to put your best stuff into your free products and $7 products... save that for your high-end stuff.)</p>
<p>You can't pack the member's area with more stuff because then people will join and complain about being overwhelmed... been there, bought the t-shirt with the Daily Seminar membership.</p>
<h3>The Solution!</h3>
<p>If you're offering a $7 per month membership site, put $7 of content into it every month... no more, no less.  (That's exactly what we did.)  That sounds like common sense, but far too many people take bad customers personally and overcompensate.</p>
<p>If you were selling everything in that first month for a one time $7 payment, you would value-stack so that the information was already worth at least $50 or $100.  There's no need to further bloat that up to $200 or $300 of value every month just because it's recurring.</p>
<p>Your information and your advice <strong>needs to be expensive</strong> so people will take it seriously.  That's the real lesson you should take away from what happened with Traffic Bad Boys.</p>
<p>Do you find when you price higher you deal with better customers, yes or yes?  Leave me a comment below to share your thoughts with me.</p>
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		<slash:comments>41</slash:comments>
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		<item>
		<title>Time Management on Crack</title>
		<link>http://www.robertplank.com/time-management-on-crack/</link>
		<comments>http://www.robertplank.com/time-management-on-crack/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:44:18 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[day job]]></category>
		<category><![CDATA[get day job]]></category>
		<category><![CDATA[jason fladlien]]></category>
		<category><![CDATA[jeanette cates]]></category>
		<category><![CDATA[karl barndt]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[resume tips]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[time management on crack]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=461</guid>
		<description><![CDATA[Reading time: 3 - 5 minutes
$30K month is going very well, last night's launch of Time Management on Crack put me over the $26,000 mark. I've got two offers lined up for this week but I might only need one to push me over my goal.
This is what I've been doing the past week.  Product [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Ftime-management-on-crack%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Ftime-management-on-crack%2F" height="61" width="51" /></a></div><p>Reading time: 3 - 5 minutes</p>
<p>$30K month is going very well, last night's launch of <a href="http://www.timemanagementoncrack.com" rel="nofollow" >Time Management on Crack</a> put me over the <strong>$26,000 mark.</strong> I've got two offers lined up for this week but I might only need one to push me over my goal.</p>
<p>This is what I've been doing the past week.  Product launch was just about automated, so I went on the "lecture circuit" to land a couple of joint ventures, have fun and add value.</p>
<p>Last night, <strong>Jeanette Cates</strong> interviewed me about time management... which was the perfect time to launch the time management report.  We shared a ton of tips with her subscribers and had fun.</p>
<p>You know what, a short time ago my sister sent me a job posting for a teaching position up in the mountains at a community college close to Yosemite National Park.  More money than I make at my current day job and less hours.  No master's degree or teaching credential required, just a bachelor's degree which I have.</p>
<p>Here's what I would have done if I was laid off from my current job and really needed that job: I'd implement stuff from <a href="http://www.timemanagementoncrack.com" rel="nofollow" >Time Management on Crack</a>!   It's not what you think: let me explain...</p>
<p>I would look at the exact job description and do a search for resumes plus some of those descriptions to see how people were customizing their resumes to fit that kind of job... <strong>measuring marketplace demand!</strong></p>
<p>I'd use my copywriting skills, especially the A.N.S.W.E.R. formula explained in the time management report to draft one heck of a <strong>benefit-oriented cover letter</strong> that showed my personality, presented an irresistible offer and gave a clear call-to-action (call me up and tell me I'm hired).</p>
<p>Finally, and I wouldn't spend longer than an afternoon on this, I would take 30 minutes to find a handful of pain points based on the subject they wanted me to teach (I think it was PHP programming).  I'd find the things community college students have the toughest time learning about PHP.</p>
<p>Then I'd use my <strong>5x10 video creation formula</strong> to solve those problems and make a DVD demonstrating PROOF that I know what I'm talking about, with the URL embedded in the three ways I explain to have a call-to-action in video.</p>
<p>I know a lot of places only accept online resumes these days, so I might have to settle for making it web video and adding the URL in the cover letter and resume.</p>
<p>I'd send that out, and if I ever felt like I had nothing to do while "waiting" for a response, I would put those videos on a blog at the same URL I provided in the resume, stick the videos on there, and use the <strong>R.A.T.G.U.M. blogging formula</strong> to whip out a bunch of blog posts in an hour... even more proof.</p>
<p>Worst case scenario, not hired.  Then I have to be willing to relocate a little bit.  I'd go to job sites like Monster.com and apply for similar positions and have a kickass web site to show that will stand out better than 95% of the other applicants.</p>
<p>Regardless if I was hired or not, how hard would it be to turn that proof into a product?  Surely I must have come across a few gotchas, do's and don'ts... I could turn my <strong>job posting process into a system</strong>, turn the cover letter and videos into templates and give a step-by-step of what I did EXACTLY.</p>
<p>How hard would it be to create a product like that, <strong>if you already DID anything in it?</strong> It would be tough to keep it under 20 pages... real tough.</p>
<p>Anyway, copywriter <strong>Karl Barndt</strong> is interviewing me tonight about e-mail marketing for his blog, that'll be a lot of fun.  In the meantime check out <a href="http://www.timemanagementoncrack.com" rel="nofollow" >Time Management on Crack</a> if you haven't already.</p>
<p><strong>For you commenters, the question of the day is:</strong> if it was an emergency and you absolutely HAD to get a day job... what internet marketing skill would you use to make yourself irreplacable?  I need 10 comments to keep this party going... thanks.</p>
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		<title>$30,000 in 28 Days?</title>
		<link>http://www.robertplank.com/30k-month/</link>
		<comments>http://www.robertplank.com/30k-month/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 14:13:19 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=406</guid>
		<description><![CDATA[Reading time: 2 - 3 minutes
My question to you today is: What's your goal for next month, as in how much money do you plan on making?
Is it consistent with your previous months?
In 2008 I logged several $10,000 months and several $15,000 months. But I've only broken above the $20K per month glass ceiling once [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2F30k-month%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2F30k-month%2F" height="61" width="51" /></a></div><p>Reading time: 2 - 3 minutes</p>
<p>My question to you today is: <strong>What's your goal for next month, as in how much money do you plan on making?</strong></p>
<p>Is it consistent with your previous months?</p>
<p><strong>In 2008 I logged several $10,000 months and several $15,000 months.</strong> But I've only broken above the $20K per month glass ceiling once or twice... so when we were in Hawaii, I said to Jason, "Let's make sure that in February 2009, we both make at least $30,000 profit that month."</p>
<p><strong>Do you think I'll fail or do you think I'll succeed?</strong></p>
<p>I don't want to reveal too much, but here's what my personal plan is:</p>
<ul>
<li>Co-host two e-classes, one at the beginning and one at the end of that month.</li>
<li>Launch one <strong>new product</strong> per week.</li>
<li>Launch one <strong>new resale rights</strong> offer per week.</li>
<li>Re-launch one <strong>existing product</strong> per week.</li>
</ul>
<p>I've never been that great at pay-per-click, joint ventures, recruiting affiliates or any of that good stuff, so the above plan will have to do.</p>
<p>I already have product #1 for the month finished, now I'm busting my butt to get a bunch of trivial stuff out of the way, so it dosen't take up my time during the $30K Month.  Here's what I have to get out of the way in the next 48 hours:</p>
<ul>
<li><strong>Record the rest of my weekly <a href="http://www.dailyseminar.com" rel="nofollow" >Daily Seminar</a> videos...</strong> through the end of December 2009.  (I only have content scheduled up to September 2009).</li>
<li><strong>Solve all the issues people are having with <a href="http://www.actionpopup.com" rel="nofollow" >Action PopUp</a> conflicting with other plugins.</strong> (Don't want to be overwhelmed with customer support next month.)</li>
<li><strong>Get Daily Seminar listed for sale on SitePoint.</strong> (I don't want to have to wait until March to put it up for sale.)</li>
</ul>
<p>So, will I meet my goal?  $30k per month is just $1071 per day.  What is your goal for next month?  Comment below and please be honest.  No one will make fun of you if it's only $3k or $1k or $300...</p>
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		<title>What Membership Software Do You Use?</title>
		<link>http://www.robertplank.com/membership-software/</link>
		<comments>http://www.robertplank.com/membership-software/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 15:07:04 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[amember]]></category>
		<category><![CDATA[Clickbank]]></category>
		<category><![CDATA[membership site]]></category>
		<category><![CDATA[membership software]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=324</guid>
		<description><![CDATA[Reading time: 1 - 2 minutes
Do you run a membership site?
What software, plugins, and payment processors do you use for it?
I just setup a real recurring membership site. No more of this password protected blog stuff.  I used aMember and WordPress, with Clickbank as the payment processor.
I was really surprised how many plugins are available [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Fmembership-software%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Fmembership-software%2F" height="61" width="51" /></a></div><p>Reading time: 1 - 2 minutes</p>
<p>Do you run a membership site?</p>
<p>What software, plugins, and payment processors do you use for it?</p>
<p><strong>I just setup a real recurring membership site.</strong> No more of this password protected blog stuff.  I used aMember and WordPress, with Clickbank as the payment processor.</p>
<p>I was really surprised how many plugins are available for this stuff now.  Even a year or two ago, you had to modify code and do custom scripting... "duct taping" the scripts together.  Now you just install some plugins.</p>
<p>Pretty freaking cool!</p>
<p>I used a blog because I wanted to stockpile a bunch of content up.  aMember has the most support (I'm a member of <a href="http://www.membershipsitesoncrack.com/academy" rel="nofollow" >Membership Academy</a> so that helps.)</p>
<p>And Clickbank?  If you read my <a href="http://www.membershipsitesoncrack.com" rel="nofollow" >Membership Sites on Crack</a> report, you'd know why I chose Clickbank.  Affiliates (60% commission on a recurring product) plus the escape plan.  If I can get enough content piled into that membership site so that I have a year's worth of content in advance, you better believe I'm selling it off.</p>
<p>Do you run a membership site?  What software do you use to run it?  Membergate, aMember, Visiongate?  What processor... PayPal, Authorize.net, Clickbank, PayDotCom, 1ShoppingCart?  How do you like it?</p>
<p>Please, show off the sales letter to your membership site as well since those can be tricky...</p>
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		<title>Hypnotic PHP</title>
		<link>http://www.robertplank.com/hypnotic-php/</link>
		<comments>http://www.robertplank.com/hypnotic-php/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 17:31:30 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=267</guid>
		<description><![CDATA[Reading time: 2 - 4 minutes
I just launched Hypnotic PHP on Thursday, so how did it do?  $3,308 in 24 hours... and $4,574 in 48 hours, that's how it did!
Out of the 962 people who actually clicked through my e-mail, 211 bought.  That's a 21.9% conversion rate on my untested, half assed full of typos [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Fhypnotic-php%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Fhypnotic-php%2F" height="61" width="51" /></a></div><p>Reading time: 2 - 4 minutes</p>
<p>I just launched <a href="http://www.hypnoticphp.com" rel="nofollow" >Hypnotic PHP</a> on Thursday, so how did it do?  <strong>$3,308 in 24 hours... and $4,574 in 48 hours, that's how it did!</strong></p>
<p>Out of the 962 people who actually clicked through my e-mail, 211 bought.  That's a 21.9% conversion rate on my untested, half assed full of typos sales letter that I wrote in a few hours.</p>
<p><strong>From those $17 purchasers:</strong> 141 of them accepted my $7 upsell containing 7 more videos and scripts (Urgency Tactics) ... 66% conversion rate there.</p>
<p>So the grand total was 352 sales for a total of $4,574... $4,320.56 after fees, but the number of sidetracked sales of other products, made up for those PayPal fees.</p>
<p>So why the heck didn't I do a dimesale or anything like that for this launch?</p>
<p>You don't ALWAYS need to repeat the same freaking exact process when you launch a product!</p>
<p>I used to have people complain about my dimesales (because they couldn't get in at a low price fast enough), this time I had people complain about the LACK of a dimesale (because he's used to getting in at a low price).</p>
<p>I haven't given up dimesales, but the effort that goes into pre-selling my list a few days ahead of time is a lot more valuable than doing all the steps to make sure my dimesale works correctly.</p>
<p>You don't ALWAYS need a dimesale offer, just some kind of scarcity.  Mine was really low-key... you get in now for $17, but after 48 hours it's $27.  No countdown timer, no ticker counting the number of sales... just a simple offer.</p>
<p>If you were on my list you got the <strong>Email Marketing on Crack</strong> videos that explained it...</p>
<ul>
<li><strong>Day 1:</strong> Tell your list something's going on sale at such and such date and time.</li>
<li><strong>Day 2:</strong> Explain the biggest benefit.  (48 hour notice)</li>
<li><strong>Day 3:</strong> List out the rest of the benefits.  (24 hour notice)</li>
<li><strong>Day 4:</strong> Tell them you launched it.  (3 minute notice)</li>
<li><strong>Day 5:</strong> Tell them it's the last chance to get in before you close the doors or raise the price</li>
</ul>
<p><strong>That's it!  It's not rocket science.</strong> I only started applying this after people told me the dimesales didn't give them time to read the sales letter.</p>
<p>But when I replaced the dimesale with standard scarcity, I still made the same amount of money with less customers -- which means less support.</p>
<p>I know some of you guys might cry and say, "Yeah right, you couldn't have done that without your big mailing list..."  How do you think I built that mailing list up in the first place?  <strong>Product launches on forums to build my list.</strong></p>
<p>One final tip about pre-selling your list: Have the product ready to go before you start pre-selling it.  I see lots of guys promote first and then end up having to push the launch date back.</p>
<p>But me, I used those few extra days to whip up an irresistible upsell offer (the extra $7 videos and scripts).  90 minutes of work netted me an extra $707 on that promo.  <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Speed Copy Secrets</title>
		<link>http://www.robertplank.com/speed-copy-secrets/</link>
		<comments>http://www.robertplank.com/speed-copy-secrets/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 19:00:59 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[7 minute articles]]></category>
		<category><![CDATA[affiliate incubator]]></category>
		<category><![CDATA[frank kern]]></category>
		<category><![CDATA[glenn turner]]></category>
		<category><![CDATA[karl barndt]]></category>
		<category><![CDATA[michel fortin]]></category>
		<category><![CDATA[terry dean]]></category>
		<category><![CDATA[traffic geyser]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=205</guid>
		<description><![CDATA[Reading time: 2 - 4 minutes
As Dave Wooding said to me in an e-mail, "You must be doing something right."  Michel Fortin just promoted my Fast Food Copywriting product to his list which was awesome.  Terry Dean, Karl Barndt, Frank Kern, Glenn Turner, and David Deutsch all bought it from me!  How did that happen?
Heck, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Fspeed-copy-secrets%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Fspeed-copy-secrets%2F" height="61" width="51" /></a></div><p>Reading time: 2 - 4 minutes</p>
<p>As Dave Wooding said to me in an e-mail, "You must be doing something right."  <strong>Michel Fortin</strong> just promoted my <a href="http://www.speedcopysecrets.com" rel="nofollow" >Fast Food Copywriting</a> product to his list which was awesome.  <strong>Terry Dean</strong>, <strong>Karl Barndt</strong>, <strong>Frank Kern</strong>, <strong>Glenn Turner</strong>, and <strong>David Deutsch</strong> all bought it from me!  How did that happen?</p>
<p>Heck, even <strong>Mark Joyner</strong> e-mailed me directly, and from his advice I changed my offer.  The original offer was $24.95 e-book and videos, with a before the sale OTO for a $97 product, and if they say yes to that, another OTO for a $247 product.</p>
<p>On Mark's advice, I made it a simple $24.95 sale but after the sale I hit them with a $217 upsell (upgrade to the $247 product), and if they say no to that, a $69.95 downsell (upgrade to the $97 product).</p>
<p>That changed the conversion rate from <strong>2.5% to 5.9%</strong> on the front-end... thanks Mark!  And yes, the back-end is still converting (Cialdini Consistency).</p>
<p>What else have I been working on?  As soon as I got back from <strong>Affiliate Incubator</strong>, I bought <a href="http://www.trafficoncrack.com" rel="nofollow"  target="_blank">Traffic Geyser</a> and wrote <a href="http://www.7minutearticles.com" rel="nofollow"  target="_blank">7 articles a day</a> for two weeks.  99 articles, 99 PowerPoints made out of the articles, recorded into 99 videos with Camtasia.</p>
<p>Call-to-action at the beginning and end of the video, and my URL is the very first thing in the video description... very important.</p>
<p>If you remove the creativity and are super-motivated like I am when I write crappy sales letters <strong>that only convert at 5 percent</strong>, banging out an article in 7 minutes or a sales letter in an hour is no big deal.</p>
<p>I queued everything up so I post one ezinearticle and blast one video everyday on autopilot.  Sometimes I guest blog with a link to the YouTube, sometimes I'll copy a random ezinearticle to goarticles.</p>
<p>The results are hit or miss but it brings in just enough money to justify the one hour of writing and 30 minutes of video recording per day.  (One day, three different articles brought in three $19.95 sales I wouldn't have had otherwise.)  I'm just building backlinks for now.</p>
<p>That's what I've been up to this month, switching from <strong>80% product creation</strong> and 20% marketing to 20% product creation and <strong>80% marketing.</strong></p>
<p>How much of your time is spent on product creation and how much on marketing?  What do you do for the marketing... videos, articles, PPC, forums?  <strong>Please share in the comments below.</strong> If I don't get 15 comments to this post (instead of the usual 10) I'm closing my <a href="http://www.trafficoncrack.com" rel="nofollow" >Traffic Geyser</a> membership and giving up video marketing altogether.</p>
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		<title>Affiliate Incubator Part 1</title>
		<link>http://www.robertplank.com/affiliate-incubator-part-1/</link>
		<comments>http://www.robertplank.com/affiliate-incubator-part-1/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 16:30:42 +0000</pubDate>
		<dc:creator>Robert Plank</dc:creator>
				<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[Seminars]]></category>
		<category><![CDATA[7 minute articles]]></category>
		<category><![CDATA[affiliate incubator]]></category>
		<category><![CDATA[big jason]]></category>
		<category><![CDATA[dallas]]></category>
		<category><![CDATA[jason fladlien]]></category>
		<category><![CDATA[jason henderson]]></category>
		<category><![CDATA[russell brunson]]></category>
		<category><![CDATA[stu mclaren]]></category>

		<guid isPermaLink="false">http://www.robertplank.com/?p=158</guid>
		<description><![CDATA[Reading time: 4 - 6 minutes
I'm attending the Affiliate Incubator seminar next week (Sept. 25th - 27th 2008) in Dallas, Texas.  I'll probably learn lots of things about promoting stuff as an affiliate.
Affiliate marketing is pretty cool, you don't need to worry about product creation or customer support, you just send traffic to the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.robertplank.com%2Faffiliate-incubator-part-1%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.robertplank.com%2Faffiliate-incubator-part-1%2F" height="61" width="51" /></a></div><p>Reading time: 4 - 6 minutes</p>
<p>I'm attending the <strong>Affiliate Incubator</strong> seminar next week (Sept. 25th - 27th 2008) in Dallas, Texas.  I'll probably learn lots of things about promoting stuff as an affiliate.</p>
<p>Affiliate marketing is pretty cool, you don't need to worry about <strong>product creation</strong> or <strong>customer support</strong>, you just send traffic to the vendor's page and then get your commission.</p>
<p>My own products sell the best to my list ($2000 to $4000 launches all the time) but I have been known to send $500 e-mails on a regular basis.  Recently, I promoted the legendary Ben Prater's "<a href="http://www.iphonesecretsexplained.com" rel="nofollow" >iPhone Secrets Exposed</a>" package.</p>
<p>That landed me 8 sales on a $397 product with 50% commission.  You do the math... that's 1500 bucks from a couple of e-mails, probably 20 minutes of work writing the follow-ups.  <strong>Those e-mails were so good that Ben incorporated them into his sales letter.</strong></p>
<p>Let me empty out my brain with what I know about affiliate marketing already...</p>
<h3>Affiliate Tactic #1: Have a List Already</h3>
<p>It's simple, you can't expect any big profits unless you have a list of leads you've built yourself and more importantly, qualified buyers.  Write up a quick 10 to 20 page report, record at least 20 minutes of videos and price it at $7 to get lots of buyers.  <strong>Make sure to capture an e-mail address after the sale.</strong></p>
<p>If you can get just 100 people to buy that $7 report, you can <strong>safely </strong>assume you'll score one affiliate sale... if you promote a complementary product to that list.</p>
<h3>Affiliate Tactic #2: Think of Something They Didn't Think Of</h3>
<p>I learned this one watching <strong>Todd Gross</strong> promote affiliate products.  He promoted a product called "Floating Action Button" ... it's just what it sounds like, shows a hovering box that moves as you scroll.  My <a href="http://www.actionpopup.com" rel="nofollow" >Action PopUp</a> script does the same thing.</p>
<p>Instead of giving people the usual sales pitch about popups, he showed how cool it was to place a YouTube video on the floating button, giving your sales pitch in the corner WHILE they read your sales page, and you urging them to click the order button.</p>
<p>All I see <strong>Big Jason Henderson</strong> do when he promotes affiliate products... records a video of himself (either screen capture or talking head) going over the benefits, then he watermarks his affiliate link to the bottom of the video and blasts that video out to YouTube, Revver, Vimeo, all the video sites.</p>
<p>When I promoted "<a href="http://www.iphonesecretsexplained.com" rel="nofollow" >iPhone Secrets Exposed</a>" I just thought of what Ben left out of his sales letter...</p>
<blockquote><p><strong>E-Mail #1:</strong> You should be in a SPECIFIC profression... i.e. iPhone programmer instead of a regular programmer.  No URL yet, just warming them up.</p>
<p><strong>E-Mail #2:</strong> Code iPhone apps to get a recurring income on subscription fees... I just looked at Ben's bullet points and asked myself, "WHAT'S IN IT FOR ME when I create an iPhone application?"</p>
<p><strong>E-Mail #3:</strong> Are iPhones an untapped resource?  What would you do if you invented YouTube, MySpace, before anyone else.  If you don't code an iPhone app is it like letting the next Facebook pass you by.</p>
<p><strong>E-Mail #4:</strong> Statistics to blow them away.  There are this many iPhone users, this much profit from the AppStore, this many applications (low competition).</p></blockquote>
<p>That's it.  I could have fired that off as one e-mail but I spaced it out into several.</p>
<p><strong>This tip goes without saying:</strong> Don't promote the same launches as everyone else and don't use the samea cut-n-paste affiliate messages <strong>as everyone else.</strong></p>
<h3>Affiliate Tactic #3: Proper Redirects</h3>
<p>Don't promote your naked affiliate link.  Get a simple script to send traffic from a link like <strong>http://www.robertplank.com/recommends/some-affiliate-program</strong> so it's not totally obvious you're using an affiliate link.</p>
<p>Actually what I really prefer is, I register a .com domain and use that as a redirect.  It's only 8 bucks, and I've got some really good ones.  For example, Jason Fladlien's 7 Minute Article product is on a domain name called "InstantContentCreation.com" ... but I grabbed up <a href="http://www.7minutearticles.com" rel="nofollow" >7MinuteArticles.com</a> and redirected it to my affiliate URL.</p>
<p>I'm sure <strong>Affiliate Incubator</strong> will have a lot of newbie-oriented info like, promote recurring products... how to calculate the Clickbank refund rate or statistically decide if a product is worth promoting... how to make a squeeze page and a viral report.  <strong>How to add your own crazy bonuses "Gary Ambrose" style.</strong></p>
<p>But if I can find out just one thing I don't know, the trip will be worthwhile (just like everything).</p>
<p><strong>What's your FAVORITE affiliate marketing tactic?</strong> I mean marketing AS an affiliate, not MANAGING affiliates... we'll get to that later.</p>
<p>I need ten comments on this post... add yours below... or I might stop creating products for good, and only promote affiliate offers.</p>
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