When I was working at a day job, I probably only had 1 to 3 hours to put into my business each day, so I crammed in whatever I could every day.
Now that I have a lot more time to put into this, I categorize each day of the week to PRIMARILY complete a certain task... I picked up this tip years ago from a report written by Willie Crawford.
Here is what I do during the week. I'm always improving my systems so you won't always see this formula but here is what I plan for...
Monday: Writing Day. Write all e-mails to be sent out the rest of the week. I tend to launch (or relaunch) one new product a week, so all I need to do is think about four things to mention about what I'm launching (Attention, Interest, Desire, Action) and write those as four quick e-mails.
E-mail marketing is always quantity over quality anyway, so why not send short and to-the-point e-mails that blend content and sales (which makes it okay to end each daily tip with a pitch). If I'm feeling nice, I might hit them four days of the week with regular e-mails and then a blog post on the fifth day.
But the point is, I get all my e-mails queued up one day so I don't have to worry about sending e-mails the rest of the week.
Tuesday: Customer Service Day. Here is where I knock out all the refund requests, lost download links, and so on. I answer customer service a little bit each day but I get so much, if I answered customer service first thing every day, I wouldn't get anything done.
Right now, the majority of my support requests come from Action PopUp, which is silly because if people read the instructions and tried things like disabling other plugins temporarily, making sure all files were uploaded, and testing the plugin on the default theme, it would eliminate 90% of all problems.
But people still need my help and I'm happy to help them. Tuesday is where I clear out customer support so that I'm about 24 hours behind instead of my usual average of 3 days.
Wednesday: Webinar with Jason. Without webinars, Jason and I could not have had several back to back $30K months. I'll be honest, our latest webinar didn't sell out as well as I thought as it would and I fell to $21,000 in April. But I've still made roughly $110K in the first four months of 2009.
We run the rolling four week webinar model. We have a big launch and create a four week e-class on a topic... anything from video selling to product creation... have a 90-minute webinar once a week and fill in stuff in a private blog in between. At the end of week number four, we sell them on the NEXT four week webinar.
It's a great model and I can actually get customers to do things they wouldn't do if they bought a stupid e-book from me. During the day I add content to that blog for the week, then at night I co-host the webinar. Right now we're smack dab in the middle of Webinar Crusher.
Thursday: Webinar with Lance. Since the April dip I decided to get a second e-class going to target a whole other crowd of buyers... Lance's new-school low ticket buyers who appreciate a good funnel. Same rolling four-week model. Right now we're hosting the Blog Invasion System.
Friday: Product Creation Day. I keep pushing so that if I want to create a product, I do it in a day... or at least a weekend. On Friday I'll either write a report, or knock out a bunch of PHP scripts or WordPress plugins. If I'm on a roll this will usually carry over into the weekend.
The weekend is usually a mix, but I definitely ignore most e-mails until the weekend is over. I definitely spend a lot of time away from the compuer on the weekends but I make sure to put at least 5-10 minutes in.
There you have it, my day-to-day system...
- Monday: Writing Day
- Tuesday: Customer Service Day
- Wednesday: Jason Webinar
- Thursday: Lance Webinar
- Friday: Product Creation Day
What's your daily system? Do you even have one? If not, post a comment below and make one up. I need 11 comments and 11 tweets to this post if you want me to keep adding to this blog...
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