This is something I was thinking about presenting at my next live seminar...
But I'll share it with you here anyway!
It's something that most people who teach "productivity" leave out, and I see marketers FORGETTING this over and over again, even though they should know better.
This is "supposed" to be a programming concept but when I worked with other programmers, almost none of them knew about this, let alone implemented it...
It's Keeping Your Stuff SHIPPABLE!
I'll explain. Think about the order you see items (as a buyer) in a "fully optimized" sales letter... Read More »
I just came back from the 2nd Warrior Event in Raleigh, North Carolina where I was a speaker.
Speaking of webinars and seminars, remember the "Which Test Won" game we played on the webinar a few days ago? I showed you how:
What converts BETTER than a squeeze page giving a free gift? One of my $7 reports selling almost the exact same thing!
Removing three words from a headline TRIPLED conversion rates -- an EXTRA $625 from every 500-something clicks
Adding a small logo to another sales letter boosted conversions from 1.99% to 3.57% -- an EXTRA $846 from every 1000 clicks
When you split test you make those small tweaks. But if you don't even have a product of your own, or a sales letter, then it's impossible to split test those pay raises!
Here's Something Crazy...
When I was on stage at the warrior event, I asked this question...
If you still have not launched your own product, and you have not at least tried to get any copywriting gigs, maybe you are cut out for affiliate marketing. When you're somebody's affiliate, you don't need your own product, all you need to do is send traffic to a page, people order and you collect a commission.
But the mistake most affiliate marketers make is: not having a list.
Here is the simplest way I can describe it. You need a list of buyers so you can drive them to your offers.
Even when you freelance, you keep a client list so you can follow up with them later for repeat business.
You need a page to build up that list (for people to subscribe) and a way to drive traffic to that page.
It's simple: Traffic... List... Offers. Read More »
Funny quick story to tell you about today. I launched my 16 Copybombs report on autopilot over the weekend... I actually put it together back in early June but my autoresponder was filled with blog posts and e-mails about Product University 2.0 at the time, so I had to schedule it.
Long story short, I messed up the download link and when I checked my e-mail today (Monday -- I never check e-mail on weekends) to find literally over 100 e-mails from my buyers asking where the file was. Some of them e-mailed me 2 or 3 times about it.
Replying to 100 people, sounds like something that might take all day or even all week, right? Wrong... when you're Robert Plank it takes 20 minutes. Read More »
As soon as I started putting my goals down, I got a lot more productive. I'm not saying you need to plan the rest of your life out or anything, but you need to know where you're headed... so you know what needs to come next.
List last year (2008), this year (2009), 2010, 2011 and 2012. Next to each year, write what you'll have accomplished during that year. Write each thing in the present tense, as if you've already done it.
I'll go first...
2008: I bought my first house. Attended my first few seminars. Co-hosted 2 e-classes. (DONE!)
2009: I quit my day job and visited Orlando, Dallas, Austin, Iowa City, San Diego, Chicago, and Buffalo. Had my first several $30K months, sold a membership site for $32K. (DONE!) Haven't done this part yet: setup 20 recurring membership sites by year-end.
2010: Paid off 50% my mortgage and had my first $50K month. Sold at least ten copies of a $1997 package from the stage.
2011: Paid off my mortgage.
2012: Own at least one million dollars in cash and assets.
Now it's your turn. List each year from 2008 to 2012 and list what you have (or have yet to accomplish) each in the present tense.
1. Do you have your autoresponder broadcasts every day for the rest of the week already scheduled?
2. Every time you mail out to your list, do you archive it as a followup so new subscribers get it as well?
3. When you broadcast to your list, do you schedule a similar mailing 90 days from now?
4. Is your web hosting, mortgage, autoresponder, and all other bills possible setup on autopay?
5. Do you have at least 10 blog posts scheduled in advance, even if it's only one per month?
6. Do you have autoresponder broadcasts scheduled to send traffic to those blog posts?
7. Does at least one of your autoresponder sublists contain 10 followups or more?
Do me a favor. Answer each of these 7 questions with a yes or no, as a comment below. (Hey that rhymed!) Then tell me which of your "no's" you will correct within the next 24 hours.
Nothing for sale today. If you're on my list you saw the PLR Copywriting 4-week e-course Jason and I are running.
I'm going to give you a peek at what happened inside the member's area at the end of the first class, just so you can see what happens when you combine proven step-by-step solutions with CHALLENGES (instead of homework) with accountability... the productivity level reaches a kind of critical mass:
Question: What was your favorite webinar series and why? What would you want to see on the inside if I offered a HUGE webinar course for you guys? Answer in the form of a blog comment below. I appreciate it.
Ray: I definitely have to build up my mailing lists. It’s the one thing I’ve never done enough of.
Scott: Good point with the recording of the thing you need to do or doing a mini webinar on it. Just like personal training, accountability is the key to results.
Roger: Robert, Thank you so much for the great tips, advice and actionable content you and Lance so freely share! Even though some would have everyone believe running a website as a profitable...
Fernanda Estrada: You are absolutely right. I think that we all know that an opting form is super important to build our list and grow our online business but.. I don´t know why we do not do it...
James: Great stuff as usual. Started diving into Membership Cube this weekend, awesome!
Brian T. Edmondson: Robert, Always love how you take what can appear to be a long, time consuming task, and break it down into something that is really easy, and fast to do. Brian
Claude Corry: I have quite a few optin pages online one for each niche and saveral for my main business. I like your idea about redirecting to a free asset I need to set these up especialy my...
Cathy: Robert, thanks for the great tips. I have identified a number of areas where I need to implement your techniques. Will be printing this out and using it as a guide on all my sites
Alex: Hey Robert, After reading this page I finally decided to throw aweber form on one of my domains that been collecting dust for the past 2 years. Thanks for kicking my butt and pushing to...
St. Julia: Hi Robert! Thank you for the link – I think I might actually buy the full version, this might solve an awful lot of my coding problems!
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