Sell benefits not features
Mini-close throughout the page
Close the deal

I've spent over 30 years in sales and didn't realize this was a problem till I started marketing online and saw a few examples of sales pages

Rick

Whoa! that's some great copy there for super robert!

one addition....

[QUOTE]Join us! (And if you weren't fast enough typing in your PayPal info before we sold-out, don't worry...Product University 3.0 is only 6 months away!)
[/QUOTE]

Robert's gotta add to that....

"...and Product University 3.0 will be Not less then Double the price..."

You are going to have to change your sales letter again.

Why?

Because there is now only 30 spaces left.

Yep, I happily signed up!

Not sure my schedule is free tomorrow around 5 p.m.... so I did what any impulsive shopper does...

...I bought it now, lol

I've been studying Sean D'Souza @ http://www.psychotactics.com (BTW, the Brain Audit is awesome!), and wanted to write what my objections where, and what it took to overcome them. I want to do this while I'm still in the emotional state where I can taste it.

For me price was not the issue...consumption is.

As in, will I actually do it. I don't need another course collecting dust in my library!

Having the community and challenges overcame that obstacle for me. I'm a competitive guy. I want to be the best. And I'm sure a class like this will attract other people like that. When you get a bunch of hotheads that want to be "The Best" is raises the bar for everybody. We push each other.

You upped the guarantee! It's not that I want to take your product back. No! I want to pay you double!!

The guarantee to me says, "What confidence does Robert have in his abilities to teach and motivate."

The guarantee is about making you feel alive because you gotta produce, or else!

As in, "If I do the work, then I better get results or you ain't gonna get my lunch money!"

Timing. Okay, this had nothing to do with you. I've been itching to create a membership site with video. And sh-t, I spent hours looking looking how to figure it out. For example, I looked at amember's demo, and freaked out!

I also really want to learn about webinars. I looked at gotomeetings.com, and even though they have a free trial, how many hours would it take to figure that out? No way buck-a-roo.

I tend to get really frustrated really fast. So having a mentor that knows step by step what to do really helps.

And also, when I'm struggling by myself (BTW, my personal opinion is that struggle and frustration are vital for personal growth, so as long there is person to help you get over the frustration right before quitting) I can get some help, and know where I went wrong.

I want to ride a rocket to the moon!

The idea you accelerate the learning process really appeals to me. I love the "The Talent Code". And I want to get my 10K hours without having to spend 50K to get world class skill.

I like your style (the video really helps project that).

And by that I mean there are a lot of great info marketers out there. To me, its about your style. I like your vibe.

I feel you are really emotionally invested in the success of your students. As in you've got a little bit of your ego on the line.

Personally, I think everyday we put our balls on the chopping block. Each and everyday we put ourselves out there...for both success and failure!

And your personalized attention really attracted me. Yeah, I guess I'm needy. At least that whats my girlfriend says, lol

You gave enough detail. You provided an approximate time for each class.

I won't lie, there's a bit of me that's still wondering if I'll have success in your class. Doubt hangs in the air. And I'm ok with that. It's healthy!

Anyway...go change that sales letter again!

Adam Libman

p.s. instead of writing: (But Only If You Get In - Limited to 31 People!)

What About=====>

Space is Limited to 31 People. If you want in, you better run!

Why?

Because even if only .005% of my list wants in, I'll have Sold-Out this course 2x over. And unlike the airlines, we ain't double booking this flight!

Product University is taking off this Wednesday and 31 lucky passengers are headed to financial freedom.

Join us! (And if you weren't fast enough typing in your PayPal info before we sold-out, don't worry...Product University 3.0 is only 6 months away!)

hmmm....

"speed Learning Talmud" is a niche, but I don't know if it would be a profitable one.. I doubt it...

In Judaism, effort is placed on learning the information in depth and understanding very very well, and not on speed.

let's email privately about that stuff, if you want to. Super Robert might not want personal conversations taking place in his blog comments.

I used Dragon NaturallySpeaking for dictation.

I'm a member of Robert's time management class, and recording myself helped me focus on getting it done without goofing off, and also left me with a fascinating video that i will probably post on youtube.

it should generate some traffic to my new opt in report, which i finished today....

I finished the text, report, cover, branded... and ready to roll.

I think that is a major PLUS. people on the payment plan will feel much more comfortable knowing they can cancel after the second payment is due, and not just before that.

Like adam, I would find the revison history of he salespage fascinating.

as since it's rumored that Robert camtasias everything he does, I'm sure he could put that out in a jiffy.

(and charge for it.)

Izzy

I teach and coach a year-long internet business creating program at the IMuniversity, and although I won't have time (and brain cells) to do your program this time, I will give my students everything I am learning from this conversation.

I loved all your classes so far, and have made money with them... thanks a bunch.

Sophie

I've gone back your sales letter, and have been enjoying the little tweaks ur making!

The USP is growing a little hair now.

I've also noticed the bullet points are more clear.

I'm excited to see what the final sales letter is going to look like.

I know you must be busy with your sales letter because you ususally reply to people comments!

Are you saving each draft?

I'd love a video that shows the differences you've been making with each revision, and why you choose to do that!

Adam

What programs were you using? It seemed to me that it was some kind of auto dictator? Cool!

...So you study Talmud?

Sometimes I can get through a passage.

I wonder if there is market for learning Talmud faster?

That would be a cool niche product.

I saw ur linkdin profile.

Are you a full blown Rabbi? With Semicha?

adam

You have motivated me!

I created a new report for my opt in page in under 28 minutes...

http://bhmh.net/reportcreationinmotion.html

I can only imagine how much more your class will accomplish by the time the class is done...

what do you think of it?

Yeah, bad audio REALLY blows...

A good USB microphone and micro screen make it easy.

I hate those poppin' P's without the wind screen! :-0

Robert, will you be in Austin next month for your
buddy Jason F's seminar at the Embassy Suite Hotel?

I will be there, and would like to meet you,
black bagged eyes and all...

Keep up the Offensive!

As in constant pushing forward, not being satisfied
to just hold steady.

It was great to see you let go of the tether line,
when you kissed your J.O.B. adios...

Your Friend in Texas,
Dr. Michael Quadlander
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