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	<title>Comments on: Product Creation Confessions</title>
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	<item>
		<title>By: Izzy</title>
		<link>http://www.robertplank.com/confessions/#comment-3703</link>
		<dc:creator>Izzy</dc:creator>
		<pubDate>Wed, 01 Jul 2009 03:15:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3703</guid>
		<description>Adam,

Whoa! that&#039;s some great copy there for super robert!

one addition....

[QUOTE]Join us! (And if you weren&#039;t fast enough typing in your PayPal info before we sold-out, don&#039;t worry...Product University 3.0 is only 6 months away!) 
[/QUOTE]

Robert&#039;s gotta add to that....

&quot;...and Product University 3.0 will be Not less then Double the price...&quot;</description>
		<content:encoded><![CDATA[<p>Adam,</p>
<p>Whoa! that's some great copy there for super robert!</p>
<p>one addition....</p>
<p>[QUOTE]Join us! (And if you weren't fast enough typing in your PayPal info before we sold-out, don't worry...Product University 3.0 is only 6 months away!)<br />
[/QUOTE]</p>
<p>Robert's gotta add to that....</p>
<p>"...and Product University 3.0 will be Not less then Double the price..."</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: adam libman</title>
		<link>http://www.robertplank.com/confessions/#comment-3702</link>
		<dc:creator>adam libman</dc:creator>
		<pubDate>Wed, 01 Jul 2009 03:11:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3702</guid>
		<description>Hey Robert!

You are going to have to change your sales letter again.

Why?

Because there is now only 30 spaces left.

Yep, I happily signed up!

Not sure my schedule is free tomorrow around 5 p.m.... so I did what any impulsive shopper does...

...I bought it now, lol :)

I&#039;ve been studying Sean D&#039;Souza @ http://www.psychotactics.com (BTW, the Brain Audit is awesome!), and wanted to write what my objections where, and what it took to overcome them. I want to do this while I&#039;m still in the emotional state where I can taste it.

For me price was not the issue...consumption is.

As in, will I actually do it.  I don&#039;t need another course collecting dust in my library!

Having the community and challenges overcame that obstacle for me.  I&#039;m a competitive guy.  I want to be the best.  And I&#039;m sure a class like this will attract other people like that.  When you get a bunch of hotheads that want to be &quot;The Best&quot; is raises the bar for everybody.  We push each other.

You upped the guarantee!  It&#039;s not that I want to take your product back.  No!  I want to pay you double!!  

The guarantee to me says, &quot;What confidence does Robert have in his abilities to teach and motivate.&quot; 

The guarantee is about making you feel alive because you gotta produce, or else! 

As in, &quot;If I do the work, then I better get results or you ain&#039;t gonna get my lunch money!&quot;

Timing.  Okay, this had nothing to do with you.  I&#039;ve been itching to create a membership site with video.  And sh-t, I spent hours looking looking how to figure it out.  For example, I looked at amember&#039;s demo, and freaked out!  

I also really want to learn about webinars.  I looked at gotomeetings.com, and even though they have a free trial, how many hours would it take to figure that out?  No way buck-a-roo.

I tend to get really frustrated really fast.  So having a mentor that knows step by step what to do really helps. 

And also, when I&#039;m struggling by myself (BTW, my personal opinion is that struggle and frustration are vital for personal growth, so as long there is person to help you get over the frustration right before quitting) I can get some help, and know where I went wrong.

I want to ride a rocket to the moon! 

The idea you accelerate the learning process really appeals to me.  I love the &quot;The Talent Code&quot;.  And I want to get my 10K hours without having to spend 50K to get world class skill.

I like your style (the video really helps project that).

And by that I mean there are a lot of great info marketers out there.  To me, its about your style.  I like your vibe.

I feel you are really emotionally invested in the success of your students.  As in you&#039;ve got a little bit of your ego on the line.

Personally, I think everyday we put our balls on the chopping block.  Each and everyday we put ourselves out there...for both success and failure!

And your personalized attention really attracted me.  Yeah, I guess I&#039;m needy.  At least that whats my girlfriend says, lol :)

You gave enough detail.  You provided an approximate time for each class.

I won&#039;t lie, there&#039;s a bit of me that&#039;s still wondering if I&#039;ll have success in your class.   Doubt hangs in the air.  And I&#039;m ok with that.  It&#039;s healthy!

Anyway...go change that sales letter again!

Adam Libman

p.s.  instead of writing: (But Only If You Get In - Limited to 31 People!)

What About=====&gt;  

Space is Limited to 31 People. If you want in, you better run!

Why?

Because even if only .005% of my list wants in, I&#039;ll have Sold-Out this course 2x over.  And unlike the airlines, we ain&#039;t double booking this flight!

Product University is taking off this Wednesday and 31 lucky passengers are headed to financial freedom.  

Join us! (And if you weren&#039;t fast enough typing in your PayPal info before we sold-out, don&#039;t worry...Product University 3.0 is only 6 months away!)</description>
		<content:encoded><![CDATA[<p>Hey Robert!</p>
<p>You are going to have to change your sales letter again.</p>
<p>Why?</p>
<p>Because there is now only 30 spaces left.</p>
<p>Yep, I happily signed up!</p>
<p>Not sure my schedule is free tomorrow around 5 p.m.... so I did what any impulsive shopper does...</p>
<p>...I bought it now, lol <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I've been studying Sean D'Souza @ <a href="http://www.psychotactics.com" rel="nofollow">http://www.psychotactics.com</a> (BTW, the Brain Audit is awesome!), and wanted to write what my objections where, and what it took to overcome them. I want to do this while I'm still in the emotional state where I can taste it.</p>
<p>For me price was not the issue...consumption is.</p>
<p>As in, will I actually do it.  I don't need another course collecting dust in my library!</p>
<p>Having the community and challenges overcame that obstacle for me.  I'm a competitive guy.  I want to be the best.  And I'm sure a class like this will attract other people like that.  When you get a bunch of hotheads that want to be "The Best" is raises the bar for everybody.  We push each other.</p>
<p>You upped the guarantee!  It's not that I want to take your product back.  No!  I want to pay you double!!  </p>
<p>The guarantee to me says, "What confidence does Robert have in his abilities to teach and motivate." </p>
<p>The guarantee is about making you feel alive because you gotta produce, or else! </p>
<p>As in, "If I do the work, then I better get results or you ain't gonna get my lunch money!"</p>
<p>Timing.  Okay, this had nothing to do with you.  I've been itching to create a membership site with video.  And sh-t, I spent hours looking looking how to figure it out.  For example, I looked at amember's demo, and freaked out!  </p>
<p>I also really want to learn about webinars.  I looked at gotomeetings.com, and even though they have a free trial, how many hours would it take to figure that out?  No way buck-a-roo.</p>
<p>I tend to get really frustrated really fast.  So having a mentor that knows step by step what to do really helps. </p>
<p>And also, when I'm struggling by myself (BTW, my personal opinion is that struggle and frustration are vital for personal growth, so as long there is person to help you get over the frustration right before quitting) I can get some help, and know where I went wrong.</p>
<p>I want to ride a rocket to the moon! </p>
<p>The idea you accelerate the learning process really appeals to me.  I love the "The Talent Code".  And I want to get my 10K hours without having to spend 50K to get world class skill.</p>
<p>I like your style (the video really helps project that).</p>
<p>And by that I mean there are a lot of great info marketers out there.  To me, its about your style.  I like your vibe.</p>
<p>I feel you are really emotionally invested in the success of your students.  As in you've got a little bit of your ego on the line.</p>
<p>Personally, I think everyday we put our balls on the chopping block.  Each and everyday we put ourselves out there...for both success and failure!</p>
<p>And your personalized attention really attracted me.  Yeah, I guess I'm needy.  At least that whats my girlfriend says, lol <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>You gave enough detail.  You provided an approximate time for each class.</p>
<p>I won't lie, there's a bit of me that's still wondering if I'll have success in your class.   Doubt hangs in the air.  And I'm ok with that.  It's healthy!</p>
<p>Anyway...go change that sales letter again!</p>
<p>Adam Libman</p>
<p>p.s.  instead of writing: (But Only If You Get In - Limited to 31 People!)</p>
<p>What About=====&gt;  </p>
<p>Space is Limited to 31 People. If you want in, you better run!</p>
<p>Why?</p>
<p>Because even if only .005% of my list wants in, I'll have Sold-Out this course 2x over.  And unlike the airlines, we ain't double booking this flight!</p>
<p>Product University is taking off this Wednesday and 31 lucky passengers are headed to financial freedom.  </p>
<p>Join us! (And if you weren't fast enough typing in your PayPal info before we sold-out, don't worry...Product University 3.0 is only 6 months away!)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Izzy</title>
		<link>http://www.robertplank.com/confessions/#comment-3699</link>
		<dc:creator>Izzy</dc:creator>
		<pubDate>Wed, 01 Jul 2009 00:15:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3699</guid>
		<description>I see the guarantee has been changed to 60 days...

I think that is a major PLUS. people on the payment plan will feel much more comfortable knowing they can cancel after the second payment is due, and not just before that.

Like adam, I would find the revison history of he salespage fascinating.

as since it&#039;s rumored that Robert camtasias everything he does, I&#039;m sure he could put that out in a jiffy.

(and charge for it.)

Izzy</description>
		<content:encoded><![CDATA[<p>I see the guarantee has been changed to 60 days...</p>
<p>I think that is a major PLUS. people on the payment plan will feel much more comfortable knowing they can cancel after the second payment is due, and not just before that.</p>
<p>Like adam, I would find the revison history of he salespage fascinating.</p>
<p>as since it's rumored that Robert camtasias everything he does, I'm sure he could put that out in a jiffy.</p>
<p>(and charge for it.)</p>
<p>Izzy</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sophie Benshitta</title>
		<link>http://www.robertplank.com/confessions/#comment-3698</link>
		<dc:creator>Sophie Benshitta</dc:creator>
		<pubDate>Tue, 30 Jun 2009 23:33:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3698</guid>
		<description>Very interesting, Robert. Just reading the blog and following your &quot;case history&quot; as you grow yourself up to offer (and I bet rake it in with) a higher price range product, how the people who you had attracted turn against you. (well, at least the ones that haven&#039;t grown themselves, ;-) to be able to afford your product.

I teach and coach a year-long internet business creating program at the IMuniversity, and although I won&#039;t have time (and brain cells) to do your program this time, I will give my students everything I am learning from this conversation.

I loved all your classes so far, and have made money with them... thanks a bunch.

Sophie</description>
		<content:encoded><![CDATA[<p>Very interesting, Robert. Just reading the blog and following your "case history" as you grow yourself up to offer (and I bet rake it in with) a higher price range product, how the people who you had attracted turn against you. (well, at least the ones that haven't grown themselves, <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  to be able to afford your product.</p>
<p>I teach and coach a year-long internet business creating program at the IMuniversity, and although I won't have time (and brain cells) to do your program this time, I will give my students everything I am learning from this conversation.</p>
<p>I loved all your classes so far, and have made money with them... thanks a bunch.</p>
<p>Sophie</p>
]]></content:encoded>
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		<title>By: adam libman</title>
		<link>http://www.robertplank.com/confessions/#comment-3696</link>
		<dc:creator>adam libman</dc:creator>
		<pubDate>Tue, 30 Jun 2009 20:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3696</guid>
		<description>Robert,

I&#039;ve gone back your sales letter, and have been enjoying the little tweaks ur making!

The USP is growing a little hair now.

I&#039;ve also noticed the bullet points are more clear.

I&#039;m excited to see what the final sales letter is going to look like.

I know you must be busy with your sales letter because you ususally reply to people comments!

Are you saving each draft?

I&#039;d love a video that shows the differences you&#039;ve been making with each revision, and why you choose to do that!

Adam</description>
		<content:encoded><![CDATA[<p>Robert,</p>
<p>I've gone back your sales letter, and have been enjoying the little tweaks ur making!</p>
<p>The USP is growing a little hair now.</p>
<p>I've also noticed the bullet points are more clear.</p>
<p>I'm excited to see what the final sales letter is going to look like.</p>
<p>I know you must be busy with your sales letter because you ususally reply to people comments!</p>
<p>Are you saving each draft?</p>
<p>I'd love a video that shows the differences you've been making with each revision, and why you choose to do that!</p>
<p>Adam</p>
]]></content:encoded>
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	<item>
		<title>By: Izzy</title>
		<link>http://www.robertplank.com/confessions/#comment-3691</link>
		<dc:creator>Izzy</dc:creator>
		<pubDate>Mon, 29 Jun 2009 23:30:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3691</guid>
		<description>Nu, Robert? (poke, poke)

let&#039;s hear the details already....</description>
		<content:encoded><![CDATA[<p>Nu, Robert? (poke, poke)</p>
<p>let's hear the details already....</p>
]]></content:encoded>
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	<item>
		<title>By: Chuck</title>
		<link>http://www.robertplank.com/confessions/#comment-3690</link>
		<dc:creator>Chuck</dc:creator>
		<pubDate>Mon, 29 Jun 2009 21:13:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3690</guid>
		<description>Chuck here again.  Robert, I think you may have missed the point of my last comment.  I was not saying that I was not willing to pay $997 - I just need to understand &quot;what will this course offer that the $397 (and ultimately $97) Product University course and coaching didn&#039;t contain and does this incremental material justify paying 2.5x (or 10x) the cost of the original course&quot;. I haven&#039;t seen it yet.

Adam, you make a great point re transcription.  While videos may be an easy way to crank out information, it&#039;s one of the most inefficient ways of receiving the information.  I can read and digest written words 20x faster than watching a video on the same subject.</description>
		<content:encoded><![CDATA[<p>Chuck here again.  Robert, I think you may have missed the point of my last comment.  I was not saying that I was not willing to pay $997 - I just need to understand "what will this course offer that the $397 (and ultimately $97) Product University course and coaching didn't contain and does this incremental material justify paying 2.5x (or 10x) the cost of the original course". I haven't seen it yet.</p>
<p>Adam, you make a great point re transcription.  While videos may be an easy way to crank out information, it's one of the most inefficient ways of receiving the information.  I can read and digest written words 20x faster than watching a video on the same subject.</p>
]]></content:encoded>
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	<item>
		<title>By: adam libman</title>
		<link>http://www.robertplank.com/confessions/#comment-3688</link>
		<dc:creator>adam libman</dc:creator>
		<pubDate>Mon, 29 Jun 2009 20:01:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3688</guid>
		<description>Robert-

What would it take to get me to join right now?

USP. Details. 

=======================
A USP With Hairy Balls
=======================
I read your sales letter and was really unimpressed with your USP.  In specific, if I take this class, I&#039;ll get XX, or XXX.  I like your 30 day guarantee. But, come on! Give your USP some *BALLS* ;)

There certainty is NO wow factor there.  No strong hook.

Perhaps... 

#1: If you get accepted for this course, complete all the assignments, you&#039;ll have X money making products that will recoup the cost of the course in 1 year, or I&#039;ll refund your fees.


#2: If you get accepted for this course, complete all the assignments, and already have email list of 1,000+, you&#039;ll have X money making products that will recoup the cost of the course in 1 year, or I&#039;ll refund 2x your fees. 

So in short, a *MUCH* stronger guarantee &amp; continued support.

=======================
Show Me A Little Skin 
=======================

I&#039;d like to read more about the details

A.) Length of webinars
B.) Type of tools/apps you&#039;ll be teaching
    a. Will u be selling these apps at a discounted rate, and total costs of apps (Amember, Aweber, ect?)
C.) Are the webinars going to be transcribed (BTW, that is a point of difference for me!)
D.) Can we ask questions during the webinar
E.) What kind of personal attention does each person get?
F.) What kind of continued support is there.
G.) Accountability, how are u going to create accountability
H.) Community, is there a mechanism in place for the other 30 people to get to know each other...for friendships, sharing info, &amp; JV&#039;s

Special Bonus:
Promote students stuff there joint webinars.  I think that was lizzy who mentioned that.  I like that one too!

I&#039;m sure there is more, but that would do it!

And yes, PLEASE use the vm! :)

Adam</description>
		<content:encoded><![CDATA[<p>Robert-</p>
<p>What would it take to get me to join right now?</p>
<p>USP. Details. </p>
<p>=======================<br />
A USP With Hairy Balls<br />
=======================<br />
I read your sales letter and was really unimpressed with your USP.  In specific, if I take this class, I'll get XX, or XXX.  I like your 30 day guarantee. But, come on! Give your USP some *BALLS* <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>There certainty is NO wow factor there.  No strong hook.</p>
<p>Perhaps... </p>
<p>#1: If you get accepted for this course, complete all the assignments, you'll have X money making products that will recoup the cost of the course in 1 year, or I'll refund your fees.</p>
<p>#2: If you get accepted for this course, complete all the assignments, and already have email list of 1,000+, you'll have X money making products that will recoup the cost of the course in 1 year, or I'll refund 2x your fees. </p>
<p>So in short, a *MUCH* stronger guarantee &amp; continued support.</p>
<p>=======================<br />
Show Me A Little Skin<br />
=======================</p>
<p>I'd like to read more about the details</p>
<p>A.) Length of webinars<br />
B.) Type of tools/apps you'll be teaching<br />
    a. Will u be selling these apps at a discounted rate, and total costs of apps (Amember, Aweber, ect?)<br />
C.) Are the webinars going to be transcribed (BTW, that is a point of difference for me!)<br />
D.) Can we ask questions during the webinar<br />
E.) What kind of personal attention does each person get?<br />
F.) What kind of continued support is there.<br />
G.) Accountability, how are u going to create accountability<br />
H.) Community, is there a mechanism in place for the other 30 people to get to know each other...for friendships, sharing info, &amp; JV's</p>
<p>Special Bonus:<br />
Promote students stuff there joint webinars.  I think that was lizzy who mentioned that.  I like that one too!</p>
<p>I'm sure there is more, but that would do it!</p>
<p>And yes, PLEASE use the vm! <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Adam</p>
]]></content:encoded>
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		<title>By: Steven Schwartzman</title>
		<link>http://www.robertplank.com/confessions/#comment-3687</link>
		<dc:creator>Steven Schwartzman</dc:creator>
		<pubDate>Mon, 29 Jun 2009 19:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3687</guid>
		<description>Dude, even your $27 products are worth $100&#039;s.  Most of us have jumped on your dimesales and got ridiculous(!!!) value there too.

The fact that you&#039;re creating a $997 course means that anyone who enrolls will have a product, a mentor, new skills...A REAL BUSINESS.  

If Robert&#039;s charging $997 for a course, you know it&#039;s gonna be freakin incredible.  I can&#039;t wait.</description>
		<content:encoded><![CDATA[<p>Dude, even your $27 products are worth $100's.  Most of us have jumped on your dimesales and got ridiculous(!!!) value there too.</p>
<p>The fact that you're creating a $997 course means that anyone who enrolls will have a product, a mentor, new skills...A REAL BUSINESS.  </p>
<p>If Robert's charging $997 for a course, you know it's gonna be freakin incredible.  I can't wait.</p>
]]></content:encoded>
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	<item>
		<title>By: Lance Tamashiro</title>
		<link>http://www.robertplank.com/confessions/#comment-3686</link>
		<dc:creator>Lance Tamashiro</dc:creator>
		<pubDate>Mon, 29 Jun 2009 19:28:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=721#comment-3686</guid>
		<description>Hi everyone!

So here is what I have learned in my short time in business and life...

I get my best results when I have coaching.  PERIOD.

In fact, everytime I have tried anything by myself &quot;because the information is free&quot; I failed (or at least didn&#039;t get the results I wanted).

I tried to learn the guitar.  
By myself --- FAILED

Guess what?  When I signed up for LIVE lessons from a person I excelled (well... as much as was possible :) )...

I tried to learn how to &quot;bbq the PERFECT steak&quot; from free online resources and TV... They weren&#039;t good..

Guess what?  When I swallowed my pride and asked my dad to teach me how he did it??  Well, let&#039;s just say NO ONE complains!

I tried to build my online business from &quot;cheap&quot; and free information.  And I admit, a lot is &quot;OUT THERE&quot;, but...  I FAILED...

Guess what?  When I started spending the right money in the right places (and yes, I have PAID for every class that Robert has taught in the last 7 months or so)...

...and when I did?!  

Well my business changed.

Why will this be worth $997?

It WON&#039;T...

It will be worth at LEAST 10x&#039;s that amount.

httpv://www.youtube.com/watch?v=jLIHM-8M6sY

Anyway, that&#039;s just how I feel about investing in my business. :)

I look forward to working with the 31 lucky entrepreneurs who take advantage of this unique opportunity.

Lance</description>
		<content:encoded><![CDATA[<p>Hi everyone!</p>
<p>So here is what I have learned in my short time in business and life...</p>
<p>I get my best results when I have coaching.  PERIOD.</p>
<p>In fact, everytime I have tried anything by myself "because the information is free" I failed (or at least didn't get the results I wanted).</p>
<p>I tried to learn the guitar.<br />
By myself --- FAILED</p>
<p>Guess what?  When I signed up for LIVE lessons from a person I excelled (well... as much as was possible <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  )...</p>
<p>I tried to learn how to "bbq the PERFECT steak" from free online resources and TV... They weren't good..</p>
<p>Guess what?  When I swallowed my pride and asked my dad to teach me how he did it??  Well, let's just say NO ONE complains!</p>
<p>I tried to build my online business from "cheap" and free information.  And I admit, a lot is "OUT THERE", but...  I FAILED...</p>
<p>Guess what?  When I started spending the right money in the right places (and yes, I have PAID for every class that Robert has taught in the last 7 months or so)...</p>
<p>...and when I did?!  </p>
<p>Well my business changed.</p>
<p>Why will this be worth $997?</p>
<p>It WON'T...</p>
<p>It will be worth at LEAST 10x's that amount.</p>
<p>httpv://www.youtube.com/watch?v=jLIHM-8M6sY</p>
<p>Anyway, that's just how I feel about investing in my business. <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I look forward to working with the 31 lucky entrepreneurs who take advantage of this unique opportunity.</p>
<p>Lance</p>
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