I have some very important news for you today and that's:
Let me explain. There's something I'm sure you've seen that we can call "internet marketing irony" and that's what happens when:
- You buy this thing called "private label rights" and outsell the product originator, only to have them get angry at you for outselling -- this happened all the time years ago when I got my start (jealousy)
- Other internet marketers seem to get upset when you do things like: mailing your list, following up, running pitch webinars, charging higher prices... you know, this thing called "marketing" (inner conflict)
- You see someone promoting a "product creation" course when they only have one product, a "book creation" course when you can't find their book, a "selling on Amazon" product when they aren't selling anything on Amazon (re-teaching what they barely know instead of implementing)
- Posting questions like, "I want to use this webinar service but I need something that can handle 10,000 guests..." Or, "I want to use this autoresponder service but I need something that holds 1,000,000 subscribers" (chest beating, they don't have 1 million subscribers)
Let's just call it what it is...
Entertainment... a SOAP OPERA!
If you spend too much time with the indecisive, negative, bitter, unmotivated people of the world then they will drag you down to their level... it's true...
I'm NOT saying you shouldn't help people. I post in public areas here and there and I definitely monitor what others are doing because I want to stay "in touch..."
But when "they" are getting too negative, you need to identify when criticism becomes complaining and shut that off... complaining means, the same negative message on repeat with no "real" solution.
"You are what you are and where you are
because of what has gone into your mind.
You can change what you are and where you are
by changing what goes into your mind."- Zig Ziglar
I'm not going to ask you something cheesy like, "What if the Wright Brothers, Thomas Edison, the founder of UPS, Colonel Sanders, etc... had given up when they first started?
Do you remember when you first got started online? Chances are most people told you it was a bad idea, or you even had to keep it a secret from several people...
I listened to the wrong people for a long time (the ones that told me I should stay at my day job) and I remember being ANGRY that I had to get a mortgage. My "favorite guru" at the time bragged about buying a home in cash (he now lives in a small apartment).
Problem: Vicious Cycle of
Negativity & Self-Doubt
I'll admit... I was one of those NEGATIVE people! I was a teenager, coding this and that plugin while I saw all these "rich guys" create autoresponder services, web hosting companies, heck, one guy made a plugin that added a visitor's first name to a web page, he sold tons of copies at $99 all day long. I thought... this guy has to be stopped... why won't people see? I spent all kinds of time posting about my "cause"... until one day I realized I was spending all my time tearing others DOWN instead of building something UP.
- If someone keeps dragging you down, day in and day out, they've gotta go... I'm sorry but you know deep down who they are
- If you find yourself being too negative for too long, maybe you need to unsubscribe from a few lists (not mine of course), unfriend a few people on Facebook (I have 245 people on my block list and way more I've unfriended or unfollowed) -- it's ok to check in on them on YOUR terms, but don't let THEM interrupt YOU
- Move closer towards the people you want to be like -- those people with successful businesses that make money
As an internet marketer (even if you are in some other niche and you are MARKETING on the INTERNET, you're still an "internet marketer") you should be aware of what others are doing. You should WANT to be sold to. You should PAY ATTENTION to what gets you to click and buy...
Solution: Ask Better Questions
The saddest thing is when I see an internet marketer (sometimes a subscriber but not always) say something like:
- They hate those "long ugly sales pages" (that they buy from anyway)
- They get "bombarded" with emails (that they chose to subscribe to and that they buy from anyway)
- They hate those "pitch webinars" where evil marketers try to sell them something -- in that case, I hope you also don't watch TV (commercials), go to the movies (previews), drive a car (radio and billboards), read magazines (print ads), or browse web pages or Facebook (sidebar ads)... you should look at it as an opportunity to GROW your business by getting the ideas all around you and seeing what works (and what doesn't)
Doesn't it make sense that if you ask better questions of yourself (like "what's good about this?") then you'll get better answers, which you'll be able to use to solve your current problems (like "what price do I charge?") to get better problems (like "now how do I handle all these online sales?")
You're right either way. If you "THINK" it's all a scam, and that there are too many issues to sort out with this internet marketing stuff, you're right. If you KNOW you'll do what needs to be done (and that's not necessarily more hours or "hard work") then you'll do it. You'll make that optin page, sales letter, membership site, and start sending traffic, adjusting, and making sales.
If the usual mentors you think about (Richard Branson, Steve Jobs, Donald Trump) started over from scratch, do you think they would "play around" with graphics, domain names, and which WordPress them and plugins to use... OR... do you think they would set something up that's good enough and adjust from there?
I'm curious to know in the comments below... what mistakes do you see other marketers making, especially in the products they put out? And what can you learn from their mistakes?
Filed in: Membership Sites