I just read this post and guess what I was saying to myself at the end ... "I have to check this copywriting ebook out" - so I did and now there are 110 people who purchased your ebook.

You are right that the hardest part is getting down to the actually writing the info product. I know there are probably many "nuggets" in your ebook because there are "nuggets" in all your products - and I do have them ALL! I am looking forward to reading this new "copywriting" product right away!

Thanks again.

Harry Crowder

I love helping people, which means I give away alot of things that could be making me money. Like the information I offer through http://www.listvalet.com or the 100% free advertising you can get at http://www.webpromotionboard.com.

Yes, alot of my sweat and tears went into these types of sites, but having people thank me for providing them this type of service free of charge makes it all worth it.

I'm only able to do this for nothing, because I do so well in PPC marketing, so it keeps me from checking my PPC campaigns 100 times a day.

Your Fast Food Copywriting idea does have me re-thinking my stance though.

So many people give away free info that just goes nowhere.

If you're trying to establish yourself in a niche you could put the introductory stuff out there for free and then the more exciting stuff that solves a specific and very important problem, in a paid report.

What I'm saying is, when I decide what to charge for and what to give away for free, I give away the stuff that doesn't relate as much to my product funnel.

In my example, WordPress doesn't relate as much to infoproduct creation or copywriting as much as my PHP or marketing materials, AND search engine optimization is less exciting than all of those, AND it's not a very hungry niche... lots of freebie seekers. Three strikes and you're out.

...even if it is an answer to a question posed on a blog?

Years ago, I once paid $300 for a physical book on how to write quickly (I would have paid $3000 for that advice).

The most helpful thing from that book was a tip that for each 2/3rds of a page... write a question, then write out the answer to that question, then delete that question and you have an easy 2/3rds of a page written.

Because you're answering a clear question, you get right to the point and say exactly the right thing.

But what I've discovered on my own since then (just like you figured out when writing that sales page) is that the writing flows even FASTER if you're answering a question someone else wrote (versus something you wrote).

And as with anything I've created this way - the sales letter came together faster than any other - because I knew exactly what I was talking about and knew exactly what the "ideal customer" was looking for.

You can see the results at http://TalkToYourWebmaster.com

Thanks for sharing your experience and your expertise!

Jeanette

Dave

P.S. - Thank goodness you didn't have that automatic price increase thing going.