Comments on: The Proper Way to Send Autoresponder Followups http://www.robertplank.com/followups/ "Simplify and Automate Your Life with Email Autoresponder Mailing Lists" Wed, 08 Sep 2010 18:27:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Shel Horowitz http://www.robertplank.com/followups/#comment-3311 Shel Horowitz Mon, 08 Jun 2009 11:18:30 +0000 http://www.robertplank.com/?p=361#comment-3311 Good tips, and great discussion. I love it when the comments add as much value as the article. I too have had good response with emphasizing a word through asterisks, etc., including one-to-one mail as well as mass-mail. BTW, a while back, I did a four-part series called Write E-Mails that Get Opened in my monthly Frugal Marketing Tips: http://www.frugalmarketing.com/marketingtips.shtml#email Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and seven other books Good tips, and great discussion. I love it when the comments add as much value as the article. I too have had good response with emphasizing a word through asterisks, etc., including one-to-one mail as well as mass-mail.

BTW, a while back, I did a four-part series called Write E-Mails that Get Opened in my monthly Frugal Marketing Tips: http://www.frugalmarketing.com/marketingtips.shtml#email

Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and seven other books

]]> By: Mike http://www.robertplank.com/followups/#comment-3299 Mike Thu, 04 Jun 2009 23:21:30 +0000 http://www.robertplank.com/?p=361#comment-3299 I've found the timing of my follow up emails has had the most impact on conversions. I used to manage each list the same regardless of what I was promoting. Now I treat each market differently and have found that it works well. Obviously time sensitive offers get a message each day, sometimes I'll do a morning and evening broadcast for these, where as what I call my "steady offers" I start with a couple each day and then go out to twice a week and a month later start the cycle again. One thing I have really tried to keep up on is moving people to a sub-list of my list when they have purchased from me. This can be hard to keep track of as they don't always use the same email address, but a very important aspect of relationship building. In a questionaire I sent out one of the most common complaints was that people hate getting pitching emails when they have already bought the product. I think it's because it has taken the personalisation out of it, but that's just my opinion. I've found the timing of my follow up emails has had the most impact on conversions. I used to manage each list the same regardless of what I was promoting. Now I treat each market differently and have found that it works well. Obviously time sensitive offers get a message each day, sometimes I'll do a morning and evening broadcast for these, where as what I call my "steady offers" I start with a couple each day and then go out to twice a week and a month later start the cycle again.
One thing I have really tried to keep up on is moving people to a sub-list of my list when they have purchased from me. This can be hard to keep track of as they don't always use the same email address, but a very important aspect of relationship building. In a questionaire I sent out one of the most common complaints was that people hate getting pitching emails when they have already bought the product. I think it's because it has taken the personalisation out of it, but that's just my opinion.

]]> By: Jonathan Boettcher http://www.robertplank.com/followups/#comment-3297 Jonathan Boettcher Thu, 04 Jun 2009 22:19:07 +0000 http://www.robertplank.com/?p=361#comment-3297 I've seen a lot of marketers lately using the negative spin... "Bad news...." in the subject line. Some guru somewhere said it gave the highest open rate ever. I wonder what their click through rates were like though when the readers found out the "bad news" was merely that the guru's latest product was no longer going to be available... Completely aside from that, I've seen slightly better open rates when I've used the recipients name in the subject. I've seen a lot of marketers lately using the negative spin... "Bad news...." in the subject line. Some guru somewhere said it gave the highest open rate ever. I wonder what their click through rates were like though when the readers found out the "bad news" was merely that the guru's latest product was no longer going to be available...

Completely aside from that, I've seen slightly better open rates when I've used the recipients name in the subject.

]]> By: Ben Shaffer http://www.robertplank.com/followups/#comment-3296 Ben Shaffer Thu, 04 Jun 2009 20:31:28 +0000 http://www.robertplank.com/?p=361#comment-3296 Without sounding too much like a broken record, the only way to really know is to test. For example, myself and the majority of marketers that I speak to say long emails convert far better. Without sounding too much like a broken record, the only way to really know is to test.

For example, myself and the majority of marketers that I speak to say long emails convert far better.

]]> By: Hermann Hoerter http://www.robertplank.com/followups/#comment-3295 Hermann Hoerter Thu, 04 Jun 2009 18:24:13 +0000 http://www.robertplank.com/?p=361#comment-3295 Yes I too look at the "from", where the mail comes from. I open any mail from people I'm subscribed to. I may not always read the whole story, but read it all when it interests me what they are talking about. Yes I too look at the "from", where the mail comes from.
I open any mail from people I'm subscribed to. I may not always read the whole story, but read it all when it interests me what they are talking about.

]]> By: Kelvin Bown http://www.robertplank.com/followups/#comment-3294 Kelvin Bown Thu, 04 Jun 2009 18:04:34 +0000 http://www.robertplank.com/?p=361#comment-3294 If using software that allows you to get the subscribers first name, use it. You it at least twice. People like to see their names. ie.. you can open with a simple , Hi Firstname and close with. Thanks for reading, Firstname or even better, closing with a P.S. using the firstname. P.S. Robert, these tips are great for your readers. Kelvin www.Followup101.com If using software that allows you to get the subscribers first name, use it.

You it at least twice. People like to see their names.

ie.. you can open with a simple , Hi Firstname

and close with. Thanks for reading, Firstname

or even better, closing with a P.S. using the firstname.

P.S. Robert, these tips are great for your readers.

Kelvin
http://www.Followup101.com

]]> By: The Dan Kennedy Impersonator http://www.robertplank.com/followups/#comment-3293 The Dan Kennedy Impersonator Thu, 04 Jun 2009 17:52:12 +0000 http://www.robertplank.com/?p=361#comment-3293 If I get an email that says from "Robert Plank", the headline can say "{FIRSTNAMEFIX,} INSERT SUBJECT HERE" it's being opened. that's how good plank's stuff is. If I get an email that says from "Robert Plank", the headline can say "{FIRSTNAMEFIX,} INSERT SUBJECT HERE"

it's being opened. that's how good plank's stuff is.

]]> By: Ryan Bessling http://www.robertplank.com/followups/#comment-3292 Ryan Bessling Thu, 04 Jun 2009 17:51:28 +0000 http://www.robertplank.com/?p=361#comment-3292 Robert, Thank you for the great advice! I am glad to be on your list. Some of this is just common sense but I just don't think about it when I am just going through the motions. Thanks for reminding me! Thank you, Ryan Bessling http://twitterconferencing.com Robert,

Thank you for the great advice!
I am glad to be on your list.
Some of this is just common sense but I just don't think about it when I am just going through the motions.

Thanks for reminding me!

Thank you,
Ryan Bessling
http://twitterconferencing.com

]]> By: Peggy Baron http://www.robertplank.com/followups/#comment-3281 Peggy Baron Sat, 30 May 2009 23:07:44 +0000 http://www.robertplank.com/?p=361#comment-3281 Thanks, Robert. I get better open rates when I use the word "your" in the subject line. People feel the ownership and open it. ;) But, I have to say the more I know who's who in the internet marketing world, the more likely I am to open an email from the marketers I know who will give me great info, regardless of the subject line. Peggy Thanks, Robert.

I get better open rates when I use the word "your" in the subject line. People feel the ownership and open it. ;)

But, I have to say the more I know who's who in the internet marketing world, the more likely I am to open an email from the marketers I know who will give me great info, regardless of the subject line.

Peggy

]]> By: Coaching by Izzy http://www.robertplank.com/followups/#comment-3266 Coaching by Izzy Wed, 27 May 2009 13:12:03 +0000 http://www.robertplank.com/?p=361#comment-3266 Scott, "What the heck?" is a great headline.. hmm.... :D Scott,

"What the heck?" is a great headline.. hmm....

:D

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