Comments on: Keep it Shippable, Stupid!

By: John

John — Thu, 24 Dec 2009 02:29:47 +0000

Robert,

I want to thank you for giving me a real kick up the backside. I finished my first downloadable product http://www.ebaybestmatchboost.com last month and my second downloadable product (the 0.1 version) http://www.privatelabelproductsmaster.com is due to be launched within days from now.

Your stuff is real motivational and has helped me to focus on what really matters when sometimes entrepreneurs begin to 'drift' from one project to another.

PS - I included the links to the product pages as I recall that you told your subscribers to prove that the products actually existed. So here are the first of many.

Cheers Robert

By: Randy Cantrell

Randy Cantrell — Wed, 23 Dec 2009 23:36:23 +0000

There's validity to the adage, "If you want something done, give it to a busy man."

By: Jenny Johnson

Jenny Johnson — Wed, 23 Dec 2009 08:45:14 +0000

Thank you so much Robert. The idea of having a 1.0 option is fantastic. Thanks sharing.

By: Robert Plank

Robert Plank — Wed, 23 Dec 2009 01:05:52 +0000

Cathy,

I've written a basic sales letter first sometimes, but usually I get so bogged down with the sales letter that I run out of gas making the actual product. Maybe that's just me, but it doesn't work well for me.

By: Cathy Goodwin

Cathy Goodwin — Tue, 22 Dec 2009 19:45:09 +0000

Agreed....except as a copywriter, I suggest that my clients write their sales letter *before* creating the product. If that's too intense, draft the product and then write the sales letter. That way you build your hooks into the product and it practically sells itself.

By: Robert Plank

Robert Plank — Tue, 22 Dec 2009 19:00:12 +0000

Audre, that's totally true... and if you just let the book sit there, you're only giving yourself MORE chances to talk yourself out of it, or for the info to go out of date... put it out there as fast as you can... and let me know how the launch works out...

By: Audre

Audre — Tue, 22 Dec 2009 18:33:27 +0000

Your post came at the perfect time for me. I've been working on an ebook and waiting until I had time to make it perfect to launch. I think it will work much better to launch it as a 1.0 version and keep adding to it. After all, it's not making me any money or adding to anyone's knowledge while its sitting on my hard drive!

By: Jenn Rush

Jenn Rush — Tue, 22 Dec 2009 16:58:31 +0000

Thanks for the reduced list! I've received so much information about how you must have the entire list of items before you can put your product up for sale. This approach makes so much more sense.

Merry Christmas to everyone!

By: Robert Plank

Robert Plank — Fri, 18 Dec 2009 01:00:58 +0000

Jeanette, You're even seeing this live in their membership cube class! People will invent any obstacle to avoid doing something, even if it's easy. They'll stop at the smallest obstacle, invent new stuff or even make up things to do INSTEAD of what they should be doing... people were putting things like "wrap xmas presents" and "put presents under the tree" as their business tasks... yeah right. Hopefully having the shippable idea in their heads means they will have it shippable first, then come up against some roadblock and just launch anyway.

By: Jeanette Cates

Jeanette Cates — Thu, 17 Dec 2009 04:51:23 +0000

As usual, you hit me up side the head with a big DUH! While I understand the concept of "shippable" I have blithely bought into the "do the full list" concept too often. And yes, it's a GREAT excuse to put off getting your product out there. I see this in my coaching a lot. People who are capable and have their product ready to sell get stalled on the salesletter, the autoresponders - all of the things we talk about as important. But you're right - you can always use that product as a bonus. You can always add the optin page later. It comes down to essentials. And when we pare it down, it becomes more immediately profitable. And that's all good! Keep hitting us up side the head! Jeanette