Comments on: Writing a Sales Letter is Hard?

By: Sensei J. Richard Kirkham B.Sc.

Sensei J. Richard Kirkham B.Sc. — Fri, 02 Oct 2009 21:55:46 +0000

I just got a great compliment by a tutoring student's mother. She said I described just what she was looking for. I told her I couldn't possibly ever write that over again because I wrote it from my heart

Rick

By: Brad

Brad — Fri, 02 Oct 2009 19:13:23 +0000

Great Post Robert. I totally agree you just need to get something done and get it out there.

To many people freak out at the thought of writing a sales letter. You can't make any sales if you don't have anything up.

Once it's up and making a few sales then you might think about hiring a pro.

Thanks,
-brad

By: Jake Markson

Jake Markson — Tue, 14 Jul 2009 22:32:13 +0000

You're right--your approach won't create a perfect letter but will create something that doesn't stink--and a foundation for what can become an even more effective letter as you work on it.

Nice to see someone cut to the quick on this topic.

By: Affiliate Marketer

Affiliate Marketer — Fri, 03 Jul 2009 17:49:03 +0000

The biggest problem most people have with sales letters is basic sales techniques and closing

Sell benefits not features
Mini-close throughout the page
Close the deal

I've spent over 30 years in sales and didn't realize this was a problem till I started marketing online and saw a few examples of sales pages

Rick

By: Wayne Cochrane

Wayne Cochrane — Sun, 28 Jun 2009 09:19:13 +0000

Yeah you've nailed it again Robert.
I think it is finally getting thru to me.
If I wait for perfection at best it is delaying and at worst never happens at all.
If I have nothing out there then it can't sell.
A less-than-perfect product and a less-than-perfect-salespage and marketing system still sells a whole lot better than nothing. (Or at least there is the possibility of selling something.)
Thanks once again Robert!
Wayne.

By: Roger (AwesomeIM.com)

Roger (AwesomeIM.com) — Sun, 28 Jun 2009 04:34:56 +0000

Advanced knowledge of copywriting is great, but I for one appreciate your emphasis on following a simple method that gets immediate results, however modest, building up momentum, and putting the polish on later.

I'm looking forward to Product University 2.0.

Go #1!

By: David Scott Lynn

David Scott Lynn — Sun, 28 Jun 2009 03:42:30 +0000

@Dave Doolin -- Thanks on the Just Best Enough idea. Made it up while writing that post.

You won't believe this, but in 2001 a girlfriend asked me to run a video camera for her video team, even though I had ZERO experience. But I learn fast. ... Anyway, it was a HALBERT seminar on Copywriting!!! ... But I had almost NO idea what it was really all about. I was so focused on doing a good job as cameraman that I only picked up bits and pieces of Halbert's seminar. And that was one of those BIG BUCK seminars.

I had no idea what I had stumbled into. ... Nor what I should have REALLY been paying more attention to.

My only other near exposure to copywriting till then was reading Jay Abraham sales letters, and the infamous Kevin Trudeau, the late night infomercial guy, and **Secrets THEY Don't Want You to Know Guy,** who was a client of mine. And flying me around in his little Lear Jet so he could receive bodywork from me in different places proved he could make money!

He kept telling me I had to write a letter to all my past Clients to rev up my practice. But I had NO idea what he was talking about, not even enough to ask him for clarification. A letter is a letter you know? ... Another missed opportunity!

But I'll tell ya, Halbert certainly knew how to work a room! ... And yes, his newsletters are a gold mine. EVERYONE should read them, even if they do not copywriting.

As far as Cosmo goes, I only read them for the pictures ... and Headline training.

By: Dave Doolin

Dave Doolin — Sun, 28 Jun 2009 02:28:59 +0000

@Michael Carey -- I was thinking yesterday Robert may have Halbert-like potential. His copy is good, he upsold me on Action PopUp and I haven't even had time to go through that material. @David Scott Lynn -- I'm working my way through Halbert's "Hands On" newsletter. I very, very rarely mention Halbert to anyone. Because it's free, most people won't value it. An acquaintance of mine advised me to read ALL the Halbert newsletters, which I've done, once. About 300 bullet points from all over onto index cards now, a bunch from Carlton, Pagan, etc. Will be going through "100 Greatest Advertisements" after 500 bullets points. Then my stack of Cosmos (yeah, I subscribe, know your enemy). I really like this notion "Just Best Enough." I figured out in a different life that in adventure sports (climbing, caving, etc) the "hard core" wasn't twice as able as us lesser mortals... they were simply CONSISTENTLY 1% better than everyone else.

By: Michael Carey

Michael Carey — Sat, 27 Jun 2009 23:08:23 +0000

@Shaune -- Awesome offer, Shaune. Whether or not I qualify, thanks so much. Brian Keith Voiles is one of my all time favorite copy writers, along with Dan Kennedy, Gary Halbert and others(Robert Plank is moving up on my list too, as I find his sales copy nearly irresistible).

By: Shaune Clarke

Shaune Clarke — Sat, 27 Jun 2009 22:13:48 +0000

Hello everyone -- Robert you seriously rock!

I just had to jump into this conversation.

When I first started my copywriting career I interviewed (great product creation there Robert) : ) Brian Keith voiles -- Stellar interview and as a result Brian and I became friends.

One of the best things in his trainuing was his...

The AICPBAWN Formula.

It's just so much more complete -- whether AIDA or AIDCA for sure there are gaps that need to be filled in.