Comments on: Sell Based on Value, Not Price

By: Brad Spencer

Brad Spencer — Wed, 10 Jun 2009 20:59:57 +0000

I think this is a great idea. I would suggest though that starting out higher in the first place would do the same thing.

If you do a bit of research you should know something will sell. You'll make more money and provide more value in the beginning to start.

Just my opinion!

Cheers,

Brad Spencer

By: Marvel Moore

Marvel Moore — Wed, 11 Mar 2009 22:39:22 +0000

Excellent post! Very clear thinking and an excellent analogy.

By: Kay Rennie

Kay Rennie — Fri, 06 Mar 2009 01:16:24 +0000

I like your pricing model. I'm about to launch an information product as a subscription site so I think the step-ladder kind of pricing thing makes sense as I will be adding more content as time goes on. Initial purchasers get a basic product but because they got in early they stay in on the original price.
This is a good way to get foundation members. Who wants to subscribe at a relatively high price to a site with empty forums and the promise of more information coming soon? It's important to get a good, solid membership at the start, even though it means sacrificing some of the profits.

Thanks
KayR

By: Karl Foxley

Karl Foxley — Sun, 01 Mar 2009 19:56:16 +0000

What a great post. The insights into how you personally work in your business give me (and I'm sure a lot of your readers) juicy bites of info to take away and implement into our own. Thanks for posting Robert.

Regards,

Karl

By: Robert Plank

Robert Plank — Sun, 01 Mar 2009 02:23:38 +0000

@Alexander: At first I take the shortest path towards having a shippable product... that means main product and sales letter only.

I had the webinar scheduled weeks in advance anyway, so I would have done that even if I didn't have the product finished. I didn't record the bonus videos until after I had a couple hundred sales, in case it bombed.

@Business Credit Zone: I made the plan over the phone with my accountability partner. We had a 10 minute time limit set to make the plan, I wrote a couple notes on paper.

@Alp: There was a SMALL amount from my day job and a membership site, a little more was from affiliate traffic (I did a few interviews and webinars this last month), but the bulk of it was product launches. I had one good launch per week. All you need to make $30K is $7500 a week.

By: Alexander Reif

Alexander Reif — Sat, 28 Feb 2009 08:26:04 +0000

Interesting post Robert,

I'm wondering if you made up the whole material ( also the videos and webinars) upfront or if you made them on the fly as you saw that your product was selling.

Thanks in advance for your answer

ciao
alexander

By: Business Credit Zone

Business Credit Zone — Fri, 27 Feb 2009 10:25:08 +0000

Robert,

Congrats on Hitting 30k!

how do you make your plan for what you plan to accomplish?

on the computer, I assume? or pen and paper?

By: Alp Bozkurt

Alp Bozkurt — Fri, 27 Feb 2009 08:12:46 +0000

Nice to hear that you've achieved your goal Robert!

Would you mind sharing the best performing income streams for you for this month?

By: Robert Plank

Robert Plank — Thu, 26 Feb 2009 21:11:23 +0000

@Jerold... I just passed the 30K mark this morning! Two days early. 30K in 26 days.

JP,

The offer isn't complicated at all. They can either choose to buy now at a low price, or wait and buy at a higher price. There is only one order button to click on.

By: JP

JP — Thu, 26 Feb 2009 17:56:06 +0000

Hi Robert,

This messing around with price points is way too complicated for most people.
The agony of choice can be a bit too much.
I prefer to keep things simple.