You might say, nobody is going to buy what I am selling, they aren't going to beleive in it, but one thing you have to remember is not everyone knows what you know, if I wanted to I could write a ebook on how to use your cellphone as a wireless card for your laptop, which I have done, so it's endless, go get gem.

Robert, bring on the other 6.

how about spiritual teachers who live wretched lives disconnected from the Divine?

The need for outside validation of your skills is actually a real problem for most people. It's a mental block like the "I'm too young/old fat/thin clever/stupid white/black tall/short" kind of thinking.

@Herman, I sell a weight loss product (subliminal audio) that works. I stopped using my own product on myself when I took up internet marketing a few years ago and my weight has ballooned because I sit down all day and have time to eat too much!

My product works and it still sells, I just don't use it myself anymore because I don't care about the extra weight. I should care, but I don't.

Does that make my technique any less successful for other people? Of course not - it still works.

Think of it like this: how many of the best coaches do you think could go out and win a sports event? Yet they are paid big money to tell other people how to do it. We have universities with professors teaching people about business - most of them never ran a business in their lives! There are childcare experts on tv and some of them don't even have children!

I'm constantly amazed at how little the "general" public seem to know about particular subjects. That means anyone with even a small amount of knowledge is in a position to pass the information on. There are plenty of people who would be grateful for simple primers on many topics.

Of course there are limits to how far you can stretch Robert's tip #7 and it's not fair to offer people information if you know absolutely nothing about a subject.

But that's where the second half of his tip comes in: you can ask someone who does know something about the subject. In my email this morning I think there were about 5 pitches for 'my great interview with....'

That's like saying "I don't know enough to talk about this subject so I'll let someone else tell you instead". And people buy that kind of thing all the time.

Good tip to start with, Robert!

Amin
Sorry, forgot to add great post! Can't wait to see your next post!

The need for outside validation of your skills is actually a real problem for most people. It's a mental block like the "I'm too young/old fat/thin clever/stupid white/black tall/short" kind of thinking.

@Herman, I sell a weight loss product (subliminal audio) that works. I stopped using my own product on myself when I took up internet marketing a few years ago and my weight has ballooned because I sit down all day and have time to eat too much!

My product works and it still sells, I just don't use it myself anymore because I don't care about the extra weight. I should care, but I don't.

Does that make my technique any less successful for other people? Of course not - it still works.

Think of it like this: how many of the best coaches do you think could go out and win a sports event? Yet they are paid big money to tell other people how to do it. We have universities with professors teaching people about business - most of them never ran a business in their lives! There are childcare experts on tv and some of them don't even have children!

I'm constantly amazed at how little the "general" public seem to know about particular subjects. That means anyone with even a small amount of knowledge is in a position to pass the information on. There are plenty of people who would be grateful for simple primers on many topics.

Of course there are limits to how far you can stretch Robert's tip #7 and it's not fair to offer people information if you know absolutely nothing about a subject.

But that's where the second half of his tip comes in: you can ask someone who does know something about the subject. In my email this morning I think there were about 5 pitches for 'my great interview with....'

That's like saying "I don't know enough to talk about this subject so I'll let someone else tell you instead". And people buy that kind of thing all the time.

Good tip to start with, Robert!

Amin

As always, your insight and advice is inspirational! JM

It's a mental block that I just don't want to admit, well, ah, just admitted it, so let's move on!

Bring on the Rest, Robert!

@Herman about selling weight loss products when you are overweight… why not to make your book about what you have tried and seen others to use, what results did you and they get (lost weight a bit, then bounced back, gained weight instead). Assuming that you are trying to lose weight (like at least hundred of thousands of other people), you could create a step-by-step educational/informational/emotional journey book. In addition, there are so few of these good quality “product reviews” that actually base on the real user experience, openly discussing the struggle, the wins and losses and so on. At the same time soft promote all these methods (they have worked for some one if not you) or your own solution. You could also have fantastic info products about the mental part of physical transformation, the mind set mixed with the emotional site of losing weight.

Robert, looking forward to your next post!