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	<title>Comments on: 750 Days of Free Updates</title>
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	<link>http://www.robertplank.com/specificity/</link>
	<description>&#34;Simplify and Automate Your Life With Email Autoresponder Mailing Lists&#34;</description>
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	<item>
		<title>By: Business Credit Zone</title>
		<link>http://www.robertplank.com/specificity/#comment-2425</link>
		<dc:creator>Business Credit Zone</dc:creator>
		<pubDate>Fri, 27 Feb 2009 11:53:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2425</guid>
		<description>Robert,

how do you do set up each clickbank product so that an affiliate can send a customer directly to that product if it isn&#039;t the main product on your clickbank account?

do you use something off the shelf, some code? or?

I have a new membership site being launched next week.. and cracking my head to figure out how an affiliate can send an order straight to the clickbank order page for that product?

Thanks!

Izzy

P.S. DailySeminar is GREAT!!</description>
		<content:encoded><![CDATA[<p>Robert,</p>
<p>how do you do set up each clickbank product so that an affiliate can send a customer directly to that product if it isn't the main product on your clickbank account?</p>
<p>do you use something off the shelf, some code? or?</p>
<p>I have a new membership site being launched next week.. and cracking my head to figure out how an affiliate can send an order straight to the clickbank order page for that product?</p>
<p>Thanks!</p>
<p>Izzy</p>
<p>P.S. DailySeminar is GREAT!!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jack</title>
		<link>http://www.robertplank.com/specificity/#comment-2363</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Thu, 19 Feb 2009 05:04:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2363</guid>
		<description>Robert,
There&#039;s another aspect to the specificity that I&#039;ve heard Dan Kennedy speak of.

Being specific with bonuses gives it more value. Unlimited can&#039;t be calculated.

If I&#039;m a car dealer and my ad says &quot;Free tires for life&quot;, I can&#039;t put a value on that.

But if my ad says, &quot;A free set of tires for the next ten years&quot;... bam, simple math allows me to put a dollar value on that offer. I reduce my exposure, quantify it, and get the boost that comes with offering a huge dollar value bonus.

Then you play with the price of the tires so the final dollar value is odd and unusual.

Jack</description>
		<content:encoded><![CDATA[<p>Robert,<br />
There's another aspect to the specificity that I've heard Dan Kennedy speak of.</p>
<p>Being specific with bonuses gives it more value. Unlimited can't be calculated.</p>
<p>If I'm a car dealer and my ad says "Free tires for life", I can't put a value on that.</p>
<p>But if my ad says, "A free set of tires for the next ten years"... bam, simple math allows me to put a dollar value on that offer. I reduce my exposure, quantify it, and get the boost that comes with offering a huge dollar value bonus.</p>
<p>Then you play with the price of the tires so the final dollar value is odd and unusual.</p>
<p>Jack</p>
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	<item>
		<title>By: Kevin Brown</title>
		<link>http://www.robertplank.com/specificity/#comment-2336</link>
		<dc:creator>Kevin Brown</dc:creator>
		<pubDate>Sat, 14 Feb 2009 00:08:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2336</guid>
		<description>Good post, Robert.  And it&#039;s got me commenting with my top copywriting secret...

For me, it&#039;s the word &quot;that&quot;.  (I realized this from someone else, so I am not the &quot;discoverer&quot;).

That(!) word messes-up your sentences.. eliminate it and  nine times out of ten, your copy will flow so much better.  Yes, you will have to reword whole sentences, but they will be so much better for it.

All the best,

Kevin

PS.  Robert... I&#039;ve spent today making a WordPress plugin by chopping-about your great models in WP Crusher   http://a.gd/plankydoesitagain

My version of your article poster is just what I need for my membership site.  So thanks a lot!</description>
		<content:encoded><![CDATA[<p>Good post, Robert.  And it's got me commenting with my top copywriting secret...</p>
<p>For me, it's the word "that".  (I realized this from someone else, so I am not the "discoverer").</p>
<p>That(!) word messes-up your sentences.. eliminate it and  nine times out of ten, your copy will flow so much better.  Yes, you will have to reword whole sentences, but they will be so much better for it.</p>
<p>All the best,</p>
<p>Kevin</p>
<p>PS.  Robert... I've spent today making a WordPress plugin by chopping-about your great models in WP Crusher   <a href="http://a.gd/plankydoesitagain" rel="nofollow">http://a.gd/plankydoesitagain</a></p>
<p>My version of your article poster is just what I need for my membership site.  So thanks a lot!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mitch</title>
		<link>http://www.robertplank.com/specificity/#comment-2334</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Fri, 13 Feb 2009 21:24:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2334</guid>
		<description>Specificity is exactly 93.4% vital to any sales copy. (The other 6.6% should be to instill curiosity.)

Demetri Martin shared an example of a successful business in his act on &quot;Important Things&quot; the other night. The them was &quot;timing,&quot; and he showed a drawing of two businesses side-by-side. One was an out-of-business &quot;One Hour Photo&quot; store, demonstrated by having wooden planks (no pun intended) nailed across its windows, and the other was a thriving store called &quot;59-Minute Photo.&quot;

I just thought I&#039;d share that because it was an important thing.

Thanks, Robert! Great stuff as usual!

Mitch</description>
		<content:encoded><![CDATA[<p>Specificity is exactly 93.4% vital to any sales copy. (The other 6.6% should be to instill curiosity.)</p>
<p>Demetri Martin shared an example of a successful business in his act on "Important Things" the other night. The them was "timing," and he showed a drawing of two businesses side-by-side. One was an out-of-business "One Hour Photo" store, demonstrated by having wooden planks (no pun intended) nailed across its windows, and the other was a thriving store called "59-Minute Photo."</p>
<p>I just thought I'd share that because it was an important thing.</p>
<p>Thanks, Robert! Great stuff as usual!</p>
<p>Mitch</p>
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	<item>
		<title>By: Robert Plank</title>
		<link>http://www.robertplank.com/specificity/#comment-2333</link>
		<dc:creator>Robert Plank</dc:creator>
		<pubDate>Fri, 13 Feb 2009 21:15:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2333</guid>
		<description>&lt;blockquote&gt;
She said it didn&#039;t mean anything... &quot;oh, that&#039;s nice&quot; - what does that mean anyways? It&#039;s too ambiguous.
&lt;/blockquote&gt;
Exactly.  I have a bad habit of saying &quot;that&#039;s nice&quot; to my girlfriend, and it gets her mad.  Most people use it in a dismissive way... I was trying to literally say something was nice.  But if it&#039;s an overused phrase it&#039;s going to get lumped into that category, just like overused words like &quot;lifetime&quot; make people skip over them.

The whole point of copywriting is to say as much stuff in as few words as possible... so if someone isn&#039;t going to read it... it&#039;s fluff!

It&#039;s like when you go to a restaurant or you&#039;re buying something at a store, the clerk always asks, &quot;How are you?&quot;  They aren&#039;t actually asking how you are, they&#039;re just trained to say that or they&#039;re being polite.

For the past several months, any time someone has said to me, &quot;How are you?&quot;  I&#039;ve replied with something outrageous, like &quot;sparkly&quot; or &quot;super duper fantastic&quot; ... or given them a numeric value, like &quot;7.4 out of 10.&quot;  About half the time the person laughs... just because it&#039;s such an unexpected response.</description>
		<content:encoded><![CDATA[<blockquote><p>
She said it didn't mean anything... "oh, that's nice" - what does that mean anyways? It's too ambiguous.
</p></blockquote>
<p>Exactly.  I have a bad habit of saying "that's nice" to my girlfriend, and it gets her mad.  Most people use it in a dismissive way... I was trying to literally say something was nice.  But if it's an overused phrase it's going to get lumped into that category, just like overused words like "lifetime" make people skip over them.</p>
<p>The whole point of copywriting is to say as much stuff in as few words as possible... so if someone isn't going to read it... it's fluff!</p>
<p>It's like when you go to a restaurant or you're buying something at a store, the clerk always asks, "How are you?"  They aren't actually asking how you are, they're just trained to say that or they're being polite.</p>
<p>For the past several months, any time someone has said to me, "How are you?"  I've replied with something outrageous, like "sparkly" or "super duper fantastic" ... or given them a numeric value, like "7.4 out of 10."  About half the time the person laughs... just because it's such an unexpected response.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: John Bishop</title>
		<link>http://www.robertplank.com/specificity/#comment-2332</link>
		<dc:creator>John Bishop</dc:creator>
		<pubDate>Fri, 13 Feb 2009 20:32:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2332</guid>
		<description>That&#039;s a great point Robert. I am finding that specificity doesn&#039;t only apply to numbers, but what you are offering as well. Instead of saying &quot;My product/service will help you succeed&quot;, something like &quot;My offer will show you how to get more traffic and incease your sales&quot; will get a much greater response. Thanks for a great post and have a great day! Time to go tweak some letters!

Johnnynfl</description>
		<content:encoded><![CDATA[<p>That's a great point Robert. I am finding that specificity doesn't only apply to numbers, but what you are offering as well. Instead of saying "My product/service will help you succeed", something like "My offer will show you how to get more traffic and incease your sales" will get a much greater response. Thanks for a great post and have a great day! Time to go tweak some letters!</p>
<p>Johnnynfl</p>
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	<item>
		<title>By: Bizcoach Dianne</title>
		<link>http://www.robertplank.com/specificity/#comment-2330</link>
		<dc:creator>Bizcoach Dianne</dc:creator>
		<pubDate>Fri, 13 Feb 2009 19:36:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2330</guid>
		<description>Nothing beats being specific about your offer. 

How&#039;s this for a guarantee:

&quot;You get 63 days to try this out and I don&#039;t start counting til next Friday!&quot;

Hmmm...think I&#039;ll give that one a whirl.

Great ideas - thanks!</description>
		<content:encoded><![CDATA[<p>Nothing beats being specific about your offer. </p>
<p>How's this for a guarantee:</p>
<p>"You get 63 days to try this out and I don't start counting til next Friday!"</p>
<p>Hmmm...think I'll give that one a whirl.</p>
<p>Great ideas - thanks!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kenneth Washington</title>
		<link>http://www.robertplank.com/specificity/#comment-2329</link>
		<dc:creator>Kenneth Washington</dc:creator>
		<pubDate>Fri, 13 Feb 2009 19:36:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2329</guid>
		<description>Good stuff Robert!

Reminds me of when I was back in the 3rd grade and my favorite teacher always said &quot;You can never have enough adjectives in your sentences.&quot;

So instead of saying:
The man ask me for directions to South st.

I could say it better this way:
The thin, white hair, soft spoken old man ask me for directions to South st.

Paint a picture for your readers and visitors. Make them not only want to read the offer, but be able to picture the success or benefits it brings them in their head.

-Kenny</description>
		<content:encoded><![CDATA[<p>Good stuff Robert!</p>
<p>Reminds me of when I was back in the 3rd grade and my favorite teacher always said "You can never have enough adjectives in your sentences."</p>
<p>So instead of saying:<br />
The man ask me for directions to South st.</p>
<p>I could say it better this way:<br />
The thin, white hair, soft spoken old man ask me for directions to South st.</p>
<p>Paint a picture for your readers and visitors. Make them not only want to read the offer, but be able to picture the success or benefits it brings them in their head.</p>
<p>-Kenny</p>
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	<item>
		<title>By: Bob Stovall</title>
		<link>http://www.robertplank.com/specificity/#comment-2328</link>
		<dc:creator>Bob Stovall</dc:creator>
		<pubDate>Fri, 13 Feb 2009 19:14:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2328</guid>
		<description>Hmm, great insight.

I just started offering free updates for life on video tutorial products, but your method seems much better.

Guess I&#039;ll have to try something like free updates for 3,000,000 seconds... or the equivalent time in days. :-)

Actually 10 years seems like a lot longer time than the amorphous &quot;lifetime&quot;</description>
		<content:encoded><![CDATA[<p>Hmm, great insight.</p>
<p>I just started offering free updates for life on video tutorial products, but your method seems much better.</p>
<p>Guess I'll have to try something like free updates for 3,000,000 seconds... or the equivalent time in days. <img src='http://www.robertplank.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Actually 10 years seems like a lot longer time than the amorphous "lifetime"</p>
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		<title>By: Don</title>
		<link>http://www.robertplank.com/specificity/#comment-2327</link>
		<dc:creator>Don</dc:creator>
		<pubDate>Fri, 13 Feb 2009 18:20:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.robertplank.com/?p=431#comment-2327</guid>
		<description>Great tweak Robert, many thanks. Btw, it&#039;s not a Harley ... I&#039;ll be cruising on 772 pounds of my big bad black 1552cc, V-twin, Vulcan Nomad! Cheers, Don</description>
		<content:encoded><![CDATA[<p>Great tweak Robert, many thanks. Btw, it's not a Harley ... I'll be cruising on 772 pounds of my big bad black 1552cc, V-twin, Vulcan Nomad! Cheers, Don</p>
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