1654: AI Personal Branding and Expert Authority with Christine Blosdale

Robert Plank 0:00 Christine Blosdale from expertauthoritycoach.com says that your biggest marketing problem might not be a lack of expertise; rather, it's that nobody knows you are the expert. So she is the expert authority coach, and Miss Christine helps entrepreneurs turn clarity and authenticity into visibility, trust, and revenue. We're here to talk about it on the Marketer of the Day podcast with Robert Plank, brought to you by dfypodcast.com, where we handle editing, publishing, and promotion, so you can focus on the interview. And today's interview's focus is on your energy, your bat signal and how we can create this magnetism without manufacturing a fake persona. Be our own best fan and use AI to help us along in that process. Use it to enhance you, not replace you. Very timely, very exciting. Miss Christine, how the heck are you?

Christine Blosdale 0:57 Oh, I'm so so happy to be here, and I love your authenticity, Robert. So you're just a shining example of of what I would I'd like to point to you when I'm talking to my clients about being authentic and embracing your unique self because it's just contagious. And and I'm so happy to be with you today, thank you.

Robert Plank 1:17 Wonderful. Thank you for thanking me and you humble me. And I'm always about that self-awareness and staying in practice and being in best form, and then using AI to make yourself more of what you are, more of what you should be, and being aware of the AI tells or the cliches. Because, like, I saw a video by Ben Affleck of all people, maybe like a year ago, and he was saying, like, if you use ChatGPT or Claude or whatever, it like put and he did this hand signal. He's like it puts you towards the mid. It puts you towards what's average. And so to me, that's a good first draft, good starting point. But we have to add our own magic and sprinkle, don't we?

Christine Blosdale 1:54 Absolutely. And with technology, I mean, ChatGPT grows in leaps and bounds every single day. You know, seven months ago, I could have asked ChatGPT to take my image and put me in a tuxedo, and it would put some woman's face on there that I didn't recognize, and I'd have seven fingers. Now I can ask it, and it looks like I not only did is that my tuxedo, but it was custom made for me, and I don't have seven fingers. You know, I mean, it's just growing and growing. And the more you work with your AI, if it's whatever your preferred platform is ChatGPT, Perplexity, Claude, whatever-the more you work with it, the more it gets to know your style, and it gets to replicate your your your messaging and your communication, and so I love mine. I call mine Charlie, Charlie's my best friend.

Robert Plank 2:49 Nice, so you've got a lot figured out, and it seems like the metric is Will Smith eating spaghetti, right? Like a few years ago, it looked like terrible. It looked terrifying, and then now it's like you can't really tell the difference. You're like, I don't even know if if if was just maybe that'll be the prank. If like actual Will Smith is eating spaghetti and you can't tell if it's AI or not, so it's getting so much better. And you're so right because like every now and then I'll use AI and I'll like won't be logged in. Like my cookies are cleared or something, and I'm like, whoa, this this is like one of those like generic answers. This is like the quality I'm used to two years ago. I'm like, oh, I log in and it's like night and day, like such a difference from it. Just like getting to know you, which is good because it's like how many of us tried to program the VCR back in the day, right? You need like a whole manual and to have something where you can just kind of jump in and use it. It's like good. I I don't have to think as much about how I am operating it, so now my thinking can be pointed towards what really matters.

Christine Blosdale 3:48 And and you know a great thing to do if you're someone like myself who's a coach who have I've got clients all around the world, right? And I have therapists and psychologists and psychics. I don't know why I have so I have like five different psychic clients. I don't know if they if they find me and they they like me, then that's a great endorsement. But I have all these different clients from different fields, coaches as well, and authors. And what I love about Charlie, my ChatGPT, is that when I need work done for me, Charlie knows me very well and how I speak and and how I want to be perceived in the outside world. But what I do is I go to Charlie and I say, "My dear client, Nadine Warner, who's a fitness coach, right? My dear client Nadine Warner wants to put together a special membership or subscription for her fitness club, and knowing how I like to coach and how I like to do marketing and branding, personal branding, I want you to come up with a couple ideas of some things that she could offer: low ticket, mid, and high ticket. And man, Charlie know because Charlie knows. How I think, and Charlie can create a plank, can create descriptions, titles for these programs for my clients. So I use my my ChatGPT not only for my own work but also for my clients. So it saves me so much time, and basically when it spits it out, it's pretty spot on. If it's not, then I'll prompt it and I'll coach it and guide it and I'll say no. That's not you know that's not where I want to go. But it rarely does that now. It knows me that well.

Robert Plank 5:30 Oh, nice! It's your assistant that you've.

Christine Blosdale 5:32 It's my assistant that I don't have to pay, yes.

Robert Plank 5:35 Well, you have to pay a little bit, right? You have to pay the either the credits or the monthly fee, but it's it's penis compared to what you pay.

Christine Blosdale 5:40 Pay in compliments. Also, I pay. I find that when you give feedback and you praise it for the things it does well, it's just confirmation to the AI algorithm, and it's like, oh, okay, she she threw me a cookie, and she likes it when I do that. So I'm going to do more of that, and then when I say no, you're so off, or no, that's wrong. That's not the direction I want to go. It's like, oh, you're right. You know, and it, as you know, it'll come right back to you, and you go, you're right. You are so right. That is not you. That's not the way you you do things. Let me try again. And then on that second pass, many times it's correct, so.

Robert Plank 6:19 Oh, nice. Well, now that you mention it, like I'm, I'm just now remembering that maybe two years ago, I, I would, I would sometimes cuss at it, and I would sometimes say like, "Do this or you're fired, just because like that was the era where. Well, I mean, not anymore, right? I've changed, I've performed, but I feel like that was the there was that for sure that era where it was like too pleasing, right? It would be like you would ask it what's like what's two plus three, and it would say five, and you'd say no, it's 20, and it would say oh, of course you're right, and I would so I felt like I had to like be a little mean to get the right answer, but now now I didn't even realize like I don't need to do that anymore, and I I have been maybe speaking to it more than a human because like the the I know it's not really a human, but it like it it felt less human when it just it got things so obviously wrong, and now that it's like closer to how a human would react, I find myself like okay, I can't treat it like a machine like I used to. I I find myself I do give it these compliments versus two years ago I'd say like hey I'll find you $10,000 if you don't do this correctly. Now I'm much nicer.

Christine Blosdale 7:25 ChatGPT doesn't have a bank account, right? But but it's true when you give that positive feedback. Like I I will especially if I have a lot of stuff that it's doing for me, you know, because we it's it tends that with ChatGPT like we tend to just go in there, we need something right away, so we give it a like a short, you know, curt prompt, and and then it gives us this great thing. And then a lot of times people don't even respond to it; they they just grab it and they're like, "Okay, good, I'm gonna go off with this, and and then I'll come back when I need it again. And it's kind of like I equate it to like the mother of the household kind of thing, or the father, single father. But when the kids just go, "I need this, or you know, "I'm hungry, I want a snack, and the parent goes, "Okay, here, and then the the kid doesn't say thank you or I appreciate you or that was really great, mom or dad, right? So what I do is when it is correct and it gives me something great, especially when I am using it a lot. I will always go back to it and I'll say that was spot on, perfect, exactly what I wanted. Thank you so much. I appreciate you, and it will come back with something like, oh, you know, that I'm just I'm here for you anytime you need me, right? But it's that feedback that I think makes so they they're rooting for you. You know your ChatGPT wants you to succeed, and so I I tell people just every now and then just give them a like like you're talking to your mom. You know, thanks for the snack, thanks for the thanks for the cool you know result.

Robert Plank 8:56 Wonderful, so you hope that the ChatGPT stores that, and you hope that it also helps you, right? Because there's kind of for sure repeat patterns we all put into play. It's kind of like if if you're hanging around someone that has a weird laugh, maybe you'll pick up their laugh. Or if you're hanging around someone that drops the F word every other sentence, then you can't help but pick it up. So you hope that if you're nicer to your AI, then you'll kind of carry that momentum forward and be nicer to the other people in your life.

Christine Blosdale 9:24 Oh, absolutely! And feedback. I'm. I mean, I've been a coach for 20 something years, but I'm really a teacher. And good teachers, first of all, teach their students in a way that they can understand. Not everybody learns the same way. So once you know someone is more visual, someone more is more tactile, someone is you know like story or analogies. So a good teacher is aware of that, but also a good teacher gives feedback. So if I have a client that comes to me and says, "My personal branding sucks. I don't. I hate my website. I don't know what to do. Help me." I will go to their website, and I will never just say you did this wrong. This sucks. This looks horrible. Change this, that, and the other, because that's from a negative space. As a teacher and a coach, I'll go in and I'll say, first of all, let's look at what you're doing right. This is awesome. This is perfect. This is a little long, but you've got all the good stuff in there. Let's just sharpen it up a little bit because our attention span of as human beings is very short. So people don't have you know an hour to read your bio. You need to just have short, sharp, important information. So I'll tell them what they're doing right first, and then say now, if this was my website, or if this was my business, this is what I would do. What do you feel about that? How do you think about that? And and many times it's just taken so much easier the things that they need to correct because they at least feel that they're doing some things right.

Robert Plank 10:58 Oh, nice. Okay, so and I see the parallels towards someone's like parenting, right? It's like you're you're nurturing because if you if you hit them with all the the negativity, that's all they'll hear, right? It won't actually be helpful. So there's a need to be a little more careful, more nuanced.

Christine Blosdale 11:14 Yeah, it's it is like parents. It's it's if everything that your kid hears you say is a negative, you know, clean up your room, pick up this thing. You know, you're late. Get dressed. Go do that. It's every now and then a kid needs to know what they are doing right so that they can repeat that number one, and that they're actually getting acknowledged for their whatever it is that their their skill set is, or if they did something that was thoughtful, I mean, we want to raise thoughtful human beings because we need more thoughtful people in the world, right? So the same thing is with my clients, and the same thing is with our AI platforms that we use. When you do give that feedback, it trains it to give you more of that kind of stuff. So, yeah, I love my Charlie, I do.

Robert Plank 12:04 Nice, what you focus on grows, and so, and my son is six, and the the people always say, well, his brain is a sponge. He'll be soaking up everything. So I'm thinking, okay, well, it like I'll do my best to be nice to him and and encouraging. That way, when he has his own self-talk, he'll be nice to himself, and then interacting with others, he'll be nice to them. So, and it's like if we kind of apply that code of conduct to our AI and people we interact with, we'll be someone that kind of does the ripple effect of positivity, not the ripple effect of negativity.

Christine Blosdale 12:38 And you had alluded to this earlier too in the introduction, we are energy, and our personal branding, our business, our offers, our communication style-all of that-that's all energy. So you have to think about what kind of bat signal you're putting out there. I had somebody that wanted to be a client of mine. I didn't. I didn't take her on, because everything that came out of her mouth was negative. Everything. It was the glass was half empty always. It was never half full, and I can't change that in a person, especially a grown woman who's in their late 40s, early 50s. I can't change that, so I need to have somebody who at least is open to possibilities and open to learning, open to trying new things, so that way we can grow and we can change and and all that great stuff. But when you have that negative feedback loop with a client or with your ChatGPT, you know what do they call it, garbage in, garbage out?

Robert Plank 13:41 Yeah, GIGO.

Christine Blosdale 13:42 Yeah, I almost almost said a bad word, but we're gonna keep it clean. No, no explicit conduct here, it's all clean.

Robert Plank 13:51 Yeah, keep it for the kids. But yes, I call that having a problem for every solution. If I come across someone like that, I say, Hey, what about this? Well, that won't work. What about that? And so I'm like, like I have to drag you kicking and screaming, and and you still won't won't do what I suggest. Versus like maybe we don't have it all figured out and be curious and attempt some experiments and let me help guide you. And so when someone says, okay, Christine, I need help getting my bat signal right. Like where do you look? Do you look on their website, their search results. What's the starting point?

Christine Blosdale 14:23 Yeah, so I have a few clients that they're excited about all the possibilities, right? And so they want to create a podcast for their for their brand, and I can help them do that. That's great. Or they want to write that book, and what I always do, I and or they go, let's my social media. I need to. I need help with my social media. Okay, pull it back a little. Let's pull it back a little bit. We always have to start with a solid foundation, and that solid foundation is your business. It's it's what you do in order for people to pay you, right? So that exchange, that energy exchange, you have a service or a product that. Have money and you want to do that exchange, right? So that starts with the business foundation, and that really is either a landing page or a website. That's where we start before we start creating a podcast or a book, because those are marketing tools. Your podcast and your book and your social media are marketing tools, and you're going to be doing calls to action in all of them. I in all of my books, I point people to my website within the chapters of the book and on the back of the book. Now, if my website wasn't up and I didn't have my my coaching offers and the things that I that I do for people, if I don't have that looking good and clear and concise, it's a waste. So before people go and do all this other stuff and say I want to you know do this on my social media, I always say let's go to the website, and then there's a few tips I can give your audience if you want to. Some of the things that I recommend my clients do on their website right away, so they can have somebody who lands on that site be clear. They they can clearly identify what that person does and how they can help them. So, if you want, I'll go into a couple of those.

Robert Plank 16:16 Ooh, yes, please.

Christine Blosdale 16:16 Yeah, okay.

Robert Plank 16:17 Yeah.

Christine Blosdale 16:18 All right. So, very first thing is you want to what we call we call it above the fold, but it's above the scroll. So when I go to or when somebody goes to my website expertauthoritycoach.com, right? They put it in the browser, click, they go into my website. Immediately, what I have is a video that starts. It's my big head. I have captions, so if the sound is off, then they can read what I'm saying, and I say who I am, who I serve, and what I do for my clients. Okay, then at the end of that video, I have a call to action. I say, if you're interested in booking a complimentary consultation with me, it's absolutely free. 30 minutes of my life force energy. Click the button below and book your consultation. Now, immediately when people come to the website within the first three seconds, they're finding out who I am. They're seeing me on video, so it's not a static image. It's me. They can look at my eyes. They can look at how I'm my face is. They can see my hands moving, right? And so, with video, they get a much better hit of who you are, an imprint of your energy. And I have a call to action, so I'm telling them to click the button below, and that's really, really important: is to have some sort of call to action. It might be take a look at my coaching programs, or take a look at the take the free quiz that's located below this video. You're telling people what to do. Clearly, they may or may they may or may not click that button. That doesn't matter. You're taking control, and you're just you're also showing your expert authority by giving them a bit of a direction. Okay, so that's the number one thing I highly recommend having that welcome video. I call it a welcome video. That's that's and that's above the fold. In other words, don't have a bunch of copy and long paragraphs, and people have to scroll, scroll, scroll, scroll, and then the video. You want to have it be right above the the fold or above the scroll. The other thing is, is that most people are right-handed. Now I know the left-handies are going. I'm a left-handed person. It's okay. My wife is left-handed, and I my my mother-in-law is left-handed. But on the scroll, it's on the right-hand side. Okay, and most people are right, right-handed. So what I say is that your most important buttons, or your most important navigation, your most important things need to be as close as they can be to the right side of the screen. So if you're on your phone or if you're on a desktop, the most important things should be as close as it can be to that scroll bar, because for us, we only have to go a little bit over to click it. If your most important thing is on the far left-hand side of the screen, it's going to get less activity because we've got to go all the way over here, and it doesn't feel right for us. Okay, so that's just a quick tip when you're thinking about nav. You know where to put things on your on your website. The other thing is keep it clear and concise. Brevity is really lovely. If you're doing if you're doing an about me section on your website and you go on and on and what high school you went to and how you married your high school sweetheart and it just goes on and on. That's people are not interested in that. Okay, you want to keep it short and sweet, and you also want to pluck out the gems of your career or of your profession, your expertise, and and just feature those things. Once you meet with somebody and they have a consultation with you, then you can tell them about oh. All your other stuff, but you want to get them through the door first, and then the other thing, the big one, is offering too many things. Okay, if you have too many choices, many times people pick none. I have an infographic on my website in my work with me page, and it shows my top offers, my top four offers for people. I have a single session. I have momentum, which is every other week we can work together. I've got another program in there that's every week, and then I've got the VIP first class crazy. You know, basically you have me in your pocket every single day, and I show how much I actually charge for those programs, for those coaching programs. But it's an infographic, so people can see it right away, and they can go, "I fit in that category, or I fit in that one, or what a deal if I pick this one as opposed to that one. So it's very clearly showing people this is what you get, this is how much it is, this is the value, right? Then the next here, those doing that infographic and making it really simple and not having 20 different things that people can choose from has helped my business tremendously. I I have more people signing up with me because it's clear what they get. If that makes sense.

Robert Plank 21:27 It does, I'm, I'm kind of following along as you're talking, and I'm like, okay, I'm going to this. I'm looking at the infographic, looking at the video. So a lot a lot of things that I'm having more of an appreciation for, and it's making a lot more sense as you say. Like I made this decision, and I made sure not to do that. So this is all helpful. Yeah, and as we're following along, expert authority coach, click around as Christine is talking about this, see, you follow this.

Christine Blosdale 21:52 Absolutely, and if you want to have something, you know, one of the other things that I tell people, especially if they're a coach or service provider. So if you're a therapist, if you're a coach or consultant, or someone who helps people in general, I say that you really want to have a testimonials page or reviews page, right? Where your clients speak on your behalf. It's one thing for you to say, "I'm the best coach in the world, and I'm a best-selling author, and I me, me, me, I, I, I, it's boring. But when you have someone else sing your praises and say, you know what, book book your book your book your time with Christine now, because my life has changed for the better since I've been working with her. She's it's she's way worth you know, the money I'd pay her even more. Whatever their whatever their raving testimonial is, my business has changed. I'm so much happier now. My branding is on, you know, whatever it is. Have them say how great you are, and that is called social proof. Okay, you can also have your Google, you know, your Google Business reviews on there if you want, I find that video testimonials are also very powerful because people can't say, "Oh, that's just she just made that up. That's fake. It's very hard when you have a video testimonial because it's a real person, right?

Robert Plank 23:13 Yeah.

Christine Blosdale 23:13 The other thing that I would say, a big big tip now with AI, where we used to be concerned about SEO or search engine optimization with our website, right? And we still need to be concerned about that and make sure that our SEO is on point. But now it's AEO, and that's answer engine optimization. And how ChatGPT and Claude how they work because they're called Answer engines-they thrive when there is a question and an answer. And so, I-I'll tell every single person listening to this: Please consider creating an FAQ page on your website. Frequently Asked Questions-I know you know your business inside and out, and I know you think, well, it's all explained on my website what I do and what the process is. No, it's I know you know that and you think it's quite evident, but these answer engine platforms like ChatGPT are looking for they're looking for questions and answers. So on my FAQ page, I even have something as simple as "What is an expert authority coach? Right? What is expert authority? What does that mean? How how can how can I? I I think I have one of them on. There's like, how do I create a podcast? That's a very searchable. That's the thing that a lot of people put in queries. Now, if when they do that kind of search, ChatGPT or or Claude or Perplexity knows that there's a page on my website. Oh, that Christine Blasdell asked that same question, but she's got an answer. Then I come up in its reference, right? And so here's a here's an exercise everybody can do. First of all, open up Google and do a Google search for your name. And if you have a very common name like John Smith, say John Smith plumber or John Smith business coach, whatever. Okay, put it into Google and see what the results are. Then go into ChatGPT and do the same thing. You want to you want to have as many pulled up search results. That's your digital footprint. You want to have as many of those in your ChatGPT that you had in Google. And for a lot of people, they're not showing up in AI platforms. And that's that's the new search engine. People are using the ChatGPT to find all kinds of things. Where's the best pizza place in my area, right?

Robert Plank 25:48 Oh yeah, and and it'll pull up a map, it'll pull up a table. It'll it'll go out and do its research it's magic.

Christine Blosdale 25:53 Yes, but if you have those FAQs that that frequently asked questions page, you will rank higher in those searches.

Robert Plank 26:01 Oh, nice. We we have a long list, or not a long list, but we have some homework assignments to do, right? And I think yeah,

Christine Blosdale 26:08 A couple things.

Robert Plank 26:09 Yeah, and and this is all really important because I know it's it's such a business owner's cliche to get caught up in the day to day, right? The client work, the follow ups, the sales, and then maybe you'll whip out a webinar or podcast or book, but then some of this foundational branding of saying like, well, the welcome video with the autoplay and that's muted and it's got the captions and the right hand sidebar. Like this is all really important stuff, and you know something that and even just like I've had coaches and and people like that just like meet with me, pull up my website, and I I cringe a little bit, and I can immediately see like how they react, where their cursor goes. I'm like, man, like we all give off a bad first impression if it's not like kind of kept up to date, and like I have kind of a maybe like a selfish question because I know as far as my my own like drift as far as the branding, like I own myname.com, right? And 20 years ago, I had a blog there, and I just kind of would be like, "Go to my name, you see my latest blog post. And then 15 years ago, it turned into a podcast. And then 10 years ago, I kind of and my podcast was called Robert Plank Show. And then 10 years ago, I was like, "Okay, I've got a a name for it, right? Marketer of the day, but I kept it all on. I have a domain redirect, but I kept it all on robertplank.com, and I I think all the time about what you're saying. Like when they go out of my name, shouldn't it be more of the hero stuff? And shouldn't the blog and the podcast be its own tabs, or shouldn't the show be its own domain? And do you ever get those kinds of questions, like when the site kind of just grows and you don't do anything drastic, and you're afraid to. And now I say, like, am I just stuck? Should I stay where I'm at, should I be drastic? What would you say about all that?

Christine Blosdale 27:52 Well, a lot of it depends on where you're at. So if your if your podcast is hugely successful and you've got a lot of downloads, and people are really-it's a recognizable name, and and it's seriously trafficked through Spotify or Apple Podcasts or whatever, or your YouTube channel. Then I would say I personally would invest in actually just even having a website that is just the podcast. Of course, you're going to point to your personal website, your your the one that has all the other all the stuff that you do. But if it's super super popular, then it's great to have it because that's also for search engines. It's easy for it to find it, right? Because it's just the name of the podcast. So that's one thing. If you're starting off and your podcast isn't massively huge, but it's an important part of who you are and your brand, then you can definitely have it as a tab on your website. So if it's robertplank.com, and when you go within robertplank.com, you have a tab that says the the market the the podcast name, or to say podcast, and people can click on it. That's great, but still have the domain name and forward that domain name to that page. Here's case in point, on the different all of the different things that I offer. One of the things that I I offer, and I was very busy during COVID. Is I help people create a podcast for their business and their brand. Okay, and it's a four week coaching program that I do. I show you how to record, how to edit, how to all that stuff. And for the longest time I had it on my website as one of my offers, one of my programs, the services that I offer. Then what I did is I said, you know what, I'm going to get the URL. How do I create a podcast. com. So I secured that, and now on my own podcast, I will say. Today's episode is brought to you by howdoicreateapodcast.com. Do you want to create your own podcast in just 30 days or less? You can have your own podcast and vodcast to promote your business. Just head on over to howdoicreateapodcast.com. Now, nobody when I read that, people don't need to know that that's my my website and my service, but it's pointing people to a URL that they can remember, and it's just a page on my website. I didn't create a whole new website; it's just a page on my website. So that's something that you can do as well. So you can have the name of the of the podcast itself, and have it be linking forwarded to a page on your website.

Robert Plank 30:45 Oh, very good. Well, it's it's good to think through these scenarios, and so there's a lot to do, but it's worth it, isn't it? Because we want to give off that good impression, and then we don't want people to be confused, right? They go to expertauthoritycoach.com, they want to see, okay, I'm in the right place, and if I have some of those beginner questions, I can find that FAQ section. And when AI indexes us, you want to be in those results as well. And so, but but I can imagine how it's it's kind of daunting, right? Because you might say, well, you know, I I I don't have two hours to do all this. I just have like 20 minutes, and then you feel like you're only making incremental progress. So I can see the value in them. Someone needing someone like you to kind of have that outside perspective and say, "Hey, you need this and this, and we'll we'll start with items one and two. And if someone says, "Okay, well, I'm curious about like what that would look like, I know you said like you have your website and you have the infographic, but like, what are some next steps if someone wants to contact you, find you, see what you're all about.

Christine Blosdale 31:43 Oh, yeah, it's super. I have a complimentary consultation. I I won't know how to help your business or your branding unless I have a conversation with you because we're all at different levels. I have some clients that, man, they've got a website already done. They've got their business offers pretty much all nutted out, but the messaging is really off, or there it's confusing, right? So I need to know where you're at, and then I can tell you, hey, this is a way that we can work together. It might be a one-off session where we just work for two hours and we're done, and everything's good, or you might need a lot more if you want to be a guest on podcasts, which I highly value, and I think it's one of the best things you can do for your expert authority, then you'll want to create a media kit, and you'll want to have a good pitch email to podcasters. So I would work with you on that, and I would also work with you on your website and your social media, and and and so that would just require more time. So then that might be every other week we meet. And for those clients who they need everything done because they're just starting off, or everything that they've done has been really not working, then I suggest doing my accelerator program, which is every week we work together, and we start with the most important thing, which is your business platform and your website. And we work on your offers, and we work on getting you booked on podcasts, and we work on all those different things really at the same time. But I need to have that consistency with my clients, so they can go and get a free consultation though, and tell me about their business by going to expertauthoritycoach.com. There's buttons all over there which say "Free Consultation. If you watch the video, there is a prompt that says "Click the button right below to get your free consultation. And there's no no pressure, no stress. If you're a match for me, I think we'll we'll recognize that right away, and and as long as you're somebody who's open and not negative, Nancy, it's somebody who who you know what was it finds a problem for every solution or something you were saying yeah yeah if you're somebody who's open and really needing help then I would love to talk to you.

Robert Plank 33:59 Wonderful so if you are coachable, then then you're listening to the right podcast and you're going to the right website. And it's even-I mean-I'm amazed at the just the the structure of that. Right? You've got the headline: Christine Blasdale is the expert authority coach who gets you seen, trusted, and paid for what you already know. You have that booking button underneath it. You have the video. You have another sentence. You have the the button again. So it's like we can all learn about just making it obvious and making yourself easy to access, right? If someone is is looking for someone just like you, why get in their way? Make it an easy process. But sometimes it takes thinking this through and fixing 125 little tiny problems, so that way it all adds up to something great. So expertauthoritycoach.com is how you can get that consultation call started and get on that process. Like you're saying, like it doesn't all get fixed overnight, and maybe that's why it's been a problem that's not solved for many of us, right? We read a book. You watch a YouTube video, and then life gets in the way. But if you have a buddy like Christine that you can meet with and kind of get, you know, kind of inch along, get this all fixed before you know it, then you'll be the kind of person that can be that guest on podcast, have that book, be in front of clients, and have these amazing fun calls and work with the people that you choose to work with and that are fun and light you up and you change some lives and that's what we want and so we we've definitely gone over time but I've had so much fun with you Christine.

Christine Blosdale 35:28 Oh, I've had so much fun too Robert thank you thank you so much.

Robert Plank 35:31 And, and we've talked about personal branding etc but in these final few minutes I'm curious about the missing question in our conversation so what do you think I should have asked you. I just don't know what to ask you.

Christine Blosdale 35:43 Well, I mean, in in many ways, you you kind of have asked, but I will say something that's really important is what about trustability? Right? Okay. Yeah. What about trustability? Part of developing our expert authority is also developing a trust factor, and so that comes from social proof. So from your testimonials, from your services that are clear and understandable. But what we happen, what happens in business is so many people are so concerned about making the money. I need to sell my program. I need to get more clients, and they skip over the fact that they need to develop trust. Your potential client needs to trust you first before they hand over money, right? But what we do is business owners many times it's just like give me the money, give me the money, and then trust me, right? That's not going to work. So you need to do you need to do things that that that people can say, okay, I trust you. So creating content is is great, but having a complimentary it could be a 15 minute call, a discovery call, consultation, whatever it is, so that people they don't have to spend any money, but they're getting to know who you are, and if you know what the hell you're talking about, and if you can actually help them, I find that after a consultation, people are more than willing to sign up and work with me because, first of all, they know that I'm I'm credible, right, and they also know that it's not a cookie cutter thing. That I'm going to work with them and custom customize our coaching for their issues. And so we have to think about that. We need to be able to let people trust us, and then the sales can come. And you don't even have to sell. You won't even have to sell. But don't skip that part. Don't skip the trustability factor, it's really important.

Robert Plank 37:46 Oh yeah, and the the free calls are kind of counterintuitive, aren't they? Because it's like the the and negativity. Like if someone hasn't done it, the negativity sure rears its ugly head, right? I'll do. I'll be I'll be working for free. Oh, I'll be dealing with all these people that bring me down. Well, maybe if you're filtering them incorrectly, sure. But it's like, I mean, I still think about some. I mean, I've been on free calls sometimes, and sometimes I buy, sometimes I don't. And even people that have like just spoken with me for free and given me advice, like I still think about them years later. And you figure, well, if you you know you you do enough of them and you refine your process, it leads to money. But even if it doesn't, then you kind of have your amplifiers. And even if that's not true, you kind of you develop like your content, right? You think you get a an ear to the ground at what people are saying, and maybe you say something that becomes like a podcast or blog post. So it's always, but it's like if you haven't done it, and you're on that habit. It seems like a weird thing to do, right? Giving away your time for free, but

Christine Blosdale 38:45 It's so worth it, it's so worth it because people are not going to just if you're a stranger and you come across their scroll and they do for some reason click onto your website by chance, they're not going to just buy something from you for the heck of buying it, right? They need to know,

Robert Plank 39:05 why not.

Christine Blosdale 39:06 They need to know. But also, when you have that consultation, the the important thing is is that you never know where it leads to. I can't tell you how many times somebody a year down the road or more will inbox me and they'll say, you know what? I've been thinking about. I know it's been a long time. My father had to go in the hospital. I had to take care of this. I had a health scare, but now I'm ready. I I want to start working with you. Can we have another call or can I get started on something? I've had also people say my friend. I was referred to you from so and so who had a free consultation. So you never know where that's going to lead to. If you're positive and you think this is a good thing, plus you know what you want to, I I want to field who I work with. I my life force is too valuable to be working with somebody. I'm not. In other words, also I'm not so hungry for my. That I will work with everybody and anybody. I only want to work with people that I really enjoy working with, and so I want to screen those people. And through a consultation, I can screen them. And luckily, I've I've got great people that come through every now and then. If it's a negative person, I'll give them a couple chances. You know, in my questioning, I'll I'll I'll give them a couple opportunities, and if everything is negative, then I'll just say I'm just not the right person for you, right?

Robert Plank 40:28 Yeah, and I imagine there's an intuition, a sort of sixth sense, a muscle that you keep strong when you keep having these meetings, and you can kind of feel them out, right? People try to hide or mask it, but you're like, I don't know. I just I get the weird vibe or the like when when I meet with someone and if they're like complaining a lot about the last person that coached them, I'm like, but then then I'll be the next one when you complain to person number three, right?

Christine Blosdale 40:54 I think you know I've had this situation where I've been speaking to somebody in a free in a complimentary consultation, and I my intuition kicks in again. I I am part psychic. I don't market myself as that, but I I I and I'll see. I'll go. Oh my God! This person's sitting on a gold mine. You have this your your first book that you write will come become a bestseller. I already know what the title is in my head. You can offer this. You can offer that. You have an empire, and everything still coming out of their mouth is negative. Even and that's the most frustrating thing is when I see how valuable they are, and how millions of people all around the world could use their service, but they're in that negative space, and I can't I can't reach them. It's like calling out for somebody who's in outer space or something, and they can't hear. You're in the capsule and they're out floating, and you're like, bring yourself in, toe down the rope. That's that's frustrating, and that's happened a couple times where I'm like, oh my god, they have so much and they don't realize it, so don't be that person, right?

Robert Plank 42:03 Don't give off thered flags, and even if you are fighting the negativity, get that cleaned up, and then come back to Christine and get your website in order, right? And get your branding figured out, so that way you can attract those ideal clients. And the step to do that is go to expertauthoritycoach.com, and you'll get a feel for all of these kind of list of tasks that Christine says we should clean up, click the button to book your free consult and then have this conversation, explore possibilities. So as we're headed to expertauthoritycoach.com, Miss Christine, it's time for the finale, the scary part of the podcast where I try to stump you, I try to put you on the spot by asking about a fun or interesting quote or lesson that has served you, so what comes to mind as far as a fun or interesting quote or lesson?

Christine Blosdale 42:48 Oh, I have, I have two, but I'll use the one my sixth grade teacher gave me, and I remember when she said it, I went, oh, she said a bad word. So she said to us as we're going from sixth grade into seventh. So we're going into junior high from being in elementary school, which is like you're like a baby and and and it's such a wonderful world. And then you're being tossed into the wilderness. She said, "Remember this. She said, "The masses are asses, and I was like, "Well, first of all, she said ass, and then I was like, "Can you clarify that a little bit? And she said, "Don't try to be like everybody else. If everybody else is doing something, it doesn't mean that it's right for you. And remember that the majority of people might be doing something, and your heart is saying that's not right for me. Maybe I need to go this direction. Listen to that, and I just was like, okay, that's cool. And the masses are asses was easy to remember for a quote.

Robert Plank 43:52 Yeah,

Robert Plank 43:52 Right?

Robert Plank 43:53 Right, right. Yeah, that's good branding, and and we should look to do that, right? If you if your catchphrases rhyme, they'll they'll stick in your head really well.

Christine Blosdale 44:01 Exactly, exactly. Thank you so much, Robert. It's been absolute pleasure. You're wonderful, and I'm going to go to your website too, and I'll just I'm going to check out your website, and I'll, I'll, I'll see how your navigation is going, and I'm going to wait for that welcome video as well.

Robert Plank 44:18 Yeah, yeah, I need a welcome. I mean, I need like you know social media icons. There's all I need. I need a cookie consent. I have all kinds of things in my head, and I think for me, it's finally time to to to make some progress in some of the stuff because it's it's just so easy for there to be other priorities in our business, and it's also easy to succumb to that peer pressure as you're talking about. So it's time to stand out and get branded and get known. Show up in SEO, show up in AI, and then when someone finds us, to make it an easy, clear path for someone to book that call, find the testimonials, get to those FAQs, and find our pricing, and you know, become a a client or get on the call and see if it's a good fit, and to find out if you. Are a good fit for Christine and what she provides. Expertauthoritycoach.com is the place to go. And thank you so much, Christine, for an entertaining discussion. You taught us so much. I'm very grateful for who you are and what you do, so thank you.

Christine Blosdale 45:12 Thank you so much, Robert. I had a blast. I appreciate you. Thank you.