Archive for October, 2008

Speed Copy Secrets

As Dave Wooding said to me in an e-mail, "You must be doing something right."  Michel Fortin just promoted my Fast Food Copywriting product to his list which was awesome.  Terry Dean, Karl Barndt, Frank Kern, Glenn Turner, and David Deutsch all bought it from me!  How did that happen?

Heck, even Mark Joyner e-mailed me directly, and from his advice I changed my offer.  The original offer was $24.95 e-book and videos, with a before the sale OTO for a $97 product, and if they say yes to that, another OTO for a $247 product.

On Mark's advice, I made it a simple $24.95 sale but after the sale I hit them with a $217 upsell (upgrade to the $247 product), and if they say no to that, a $69.95 downsell (upgrade to the $97 product).

That changed the conversion rate from 2.5% to 5.9% on the front-end... thanks Mark!  And yes, the back-end is still converting (Cialdini Consistency).

What else have I been working on?  As soon as I got back from Affiliate Incubator, I bought Traffic Geyser and wrote 7 articles a day for two weeks.  99 articles, 99 PowerPoints made out of the articles, recorded into 99 videos with Camtasia.

Call-to-action at the beginning and end of the video, and my URL is the very first thing in the video description... very important.

If you remove the creativity and are super-motivated like I am when I write crappy sales letters that only convert at 5 percent, banging out an article in 7 minutes or a sales letter in an hour is no big deal.

I queued everything up so I post one ezinearticle and blast one video everyday on autopilot.  Sometimes I guest blog with a link to the YouTube, sometimes I'll copy a random ezinearticle to goarticles.

The results are hit or miss but it brings in just enough money to justify the one hour of writing and 30 minutes of video recording per day.  (One day, three different articles brought in three $19.95 sales I wouldn't have had otherwise.)  I'm just building backlinks for now.

That's what I've been up to this month, switching from 80% product creation and 20% marketing to 20% product creation and 80% marketing.

How much of your time is spent on product creation and how much on marketing?  What do you do for the marketing... videos, articles, PPC, forums?  Please share in the comments below. If I don't get 15 comments to this post (instead of the usual 10) I'm closing my Traffic Geyser membership and giving up video marketing altogether.