Archive for November, 2009
The Emperor Has No Close: How to Avoid “Just One More Thing” Syndrome
Steve Jobs (CEO of Apple) who is worth over 5 billion dollars and is a fantastic speaker, has a unique close that if you try to emulate it, will kill every single webinar pitch and every single sales letter you have.
I'm not a huge Apple fan, but Steve runs an event once a year called MacWorld Expo... you've probably heard of it. A bunch of geeks go to this event and he shows off all the latest stuff their company has put out.
At the end of the presentation, he stops and says, "Oh yeah, one more thing..." And then reveals something big, like iTunes or the iPod Touch. Continue Reading »
