Archive for November, 2010
How to Attract Super Affiliates
Affiliate sales are your ticket to an income that runs on autopilot. It might be fun to launch a few products on your own, write a bunch of articles and optimize pay-per-click campaigns, but at some point that is going to become boring, almost like a chore. Wouldn't it be great to hand the reigns over to someone else, to have someone else focus on the marketing while you sit back, collect the money, and only deal with customer support? There are three simple tactics you can use to attract super affiliates to your offer.
The first thing you can do is write a solo ad. When a well-known internet marketer launches a new product, do you notice that many of the e-mails you receive for it, from different marketers, all say the exact same thing ? That is because the product vendor gave out solo ads to his affiliates. A solo ad is a pre-written cut and paste e-mail advertisement for your product. It contains a catchy subject line and some text to get people to click on the affiliate link in the e-mail.
That is the only job of the solo ad... to get people to click. If that means you have to educate people a tiny bit on the product to get them interested, or you have to share a few bullet points, do it, but get people to click. Many marketers give affiliates multiple solo ads, but I believe in keeping things simple and only giving them a single solo ad. I make sure to remind my would-be affiliates that they can use the ad as a blog post, e-mail message, rewrite and submit it as an article or press release, record it into a video, do anything they can to stay ahead of the competition.
Affiliates also care about metrics. Tell prospective affiliates what the conversion rate is for your site. How much commission do they make? Is there an upsell or recurring commissions? Are there affiliate incentives? Do affiliates get free access to the product or a higher commission after a certain number of sales? What is the visitor value? All of these pieces of info are very important to your affiliates so they know what kind of traffic to throw at it, what to bid for keywords, and so on.
Finally, don't forget to train your affiliates, especially in niches outside of internet marketing. Tell them about list building, landing pages, forum marketing, blogging, and so on, so they have all the tools they need to get your product out there, and make you both some money.
Those tips are what you need to get started in gathering super affiliates: solo ads, giving the proper metrics, and training affiliates.
