Archive for April, 2017

299: Organize a Virtual Summit for Instant Traffic, Credibility, Subscribers and Sales with Tom Morkes

• April 28, 2017

Tom Morkes and his company Insurgent Media specialize in virtual summits, affiliate marketing, and book launches.

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A virtual summit is a virtual online event where 10 to 30 subject matter experts each present in their sub-area of expertise with you as the organizer. This is a fantastic way to build a list, get credibility, and network with your peers. He walks us through his entire 4-6 month process in 5-6 phases that he plans with clients:

  • strategy/planning: 1 month (two half-hour calls)
  • research/recruitment: celebrities, leaders, popular/interesting topics (14 days for research, 2 months for recruitment)
  • trust building: start conversations
  • pre open-cart / pre-promotion: 2 weeks
  • summit: 1-2 weeks

Tom also discusses upsell opportunities. For example, summits are not very evergreen and tend to contain specific, cutting-edge information, while a membership site (which you can have as an upsell) contains evergreen information. You can also have a lot of fun with your summit and offer it for free, but later charge for replays and shownotes.

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298: The Leadership Gap: Unleash Your Greatness (and Potential) By Rethinking the System with Lolly Daskal

• April 27, 2017

Executive Leadership Coach Lolly Daskal, author of The Leadership Gap, says that entrepreneurs fall into one of seven archetypes: the Rebel, Explorer, Truth Teller, Hero, Inventor, Navigator, and Knight. Knowing your type allows you to identify your gap and achieve greatness.

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For example, if you're a "rebel" then you lack confidence and suffer from impostor syndrome. In this case, identifying your uniqueness can be the key to improving your competence and confidence.

Lolly also opens up about her morning ritual where she reads a book every morning and lists what she's grateful for. Every evening, she also asks herself, "What did you do well today" And, "What can I do better tomorrow than I did today?"

Resources

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297: LinkedIn Ads: Target Professionals and Get Your Message to Specific Targets with AJ Wilcox

• April 26, 2017

AJ Wilcox, an advertising specialist from B2Linked, wants to tell you about LinkedIn ads. They're not for every type of business, but they're great for specific B2B targets, for example, enterprise-level medical companies and high-dollar software as a service companies (where deals are worth $15,000 or more).

Resources

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296: Create a Great Customer Experience, Build an Environment Where People Love to Work, and Solve a Real Problem for Lasting Change with Kenneth Bator

• April 25, 2017

Kenneth Bator from BTCINC.net says that you should align your brand, culture, and strategy for maximum results. Pay attention to the little details that your customers love, that keep you consistent and removes your decisions. Write and implement service standards. For example, you may always show up 15 minutes to meetings, greet customers in a certain way, or respond to calls and emails within 3 hours.

Also, ask yourself: 1. Who do I want to serve, and 2. What problem do I want to solve?

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295: Discover Your Content Personality: Thought Leadership, Branding, and Content Strategy with Shannon Hernandez

• April 24, 2017

Shannon Hernandez from MShannonHernandez.com and Content Strategy Academy wants you to take a content personality quiz for a very important reason: the content you're creating (audios, videos, books, live streaming) is most likely clashing with your personality.

Listen in as Shannon shares content ideas with us (benefits, drawbacks, why vs. alternatives), how to pace yourself, stay in alignment, and attract the right people into your business.

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294: Sell Both High and Low Ticket, Put Out Tons of Touches (Content Marketing), and Choose Course-Correction Over Perfectionism

• April 21, 2017

Sell Both High and Low Ticket

Content Marketing Touches

  • Go the extra mile
  • It's ok to look homemade and authentic
  • Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality)

Course Correction

  • The Mirror: if someone criticizes you about something, they're secure about that themselves.
  • Don't ignore $1000 because you're looking for $100,000
  • Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting
  • Be aware but still optimistic

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293: Kindle Machine: Build a Loyal Fanbase, Drive Traffic and Become a Self-Published Author with Adam Houge

• April 20, 2017

Adam Houge is a preacher, teacher, novelist, and #1 international best-selling author of over 100 books on the Christian faith. A health crisis forced him to become a full-time Kindle author, and he's learned all the secrets about Amazon's ranking algorithm, how to produce lots of books quickly (and consistently), how to research books, get lots of buyers and reviews, and send traffic.

Resources

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292: Get a Copywriter Today, Discover Aggressive Content Marketing, and Scale a Service-As-A-Service with Gabe Arnold

• April 19, 2017

Gabe Arnold from CopywriterToday.net wants to write your emails, blog posts, and press releases, so that you don't have to. Listen in as he tells you how content marketing can help your business, and how he discovered (and grew) this "service-as-a-service" model that provides unlimited content to monthly buyers.

Resources

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291: Amazon Done-For-You: The Secret Sauce Behind Profitable FBA Brands with Brad DeGraw

• April 18, 2017

Brad DeGraw from AZDoneForYou.com knows quite a bit about narrowing down the perfect product to sell on Amazon, how to negotiate with suppliers, market products and get reviews and sales. Listen in as he walks us through the process of getting samples, involving an inspection company, getting insurance, researching competitors, and creating images, titles, bullets, a description, and testing pricing. When selling on Amazon, be sure to notice customers' problems, fantasies, and desires to avoid becoming another "me-too" product.

Resources

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290: Webinar Ninja: Present Live, Automated, Summit, and Hybrid Webinars By Keeping it Simple with Omar Zenhom

• April 17, 2017

Omar Zenhom from Webinar Ninja wants you to use webinars to make your business stand out. You can present a live webinar (on or off camera), automated webinars, summits, and hybrids. Your first webinar could simply be a Q&A session where you answer common questions. Webinars can also serve as a nice bridge for you to become a better public speaker and sell from the stage.

Resources

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