Archive for May, 2017

322: Ardor SEO: Build Links, Boost Your Search Ranking and Think Outside the Box with Reputation Engineer and Authority Marketer Kris Reid

• May 31, 2017

Kris Reid is the founder of Ardor SEO. He's developed several tools to build backlinks and increase website ranking. Listen in to discover his advice about search engine optimization, including quick wins and low hanging fruit (for example, buy an aged domain, or increase your ranking on links on place #11 or #12 to bump yourself up to the first page).

Resources

Podcast: Play in new window | Download (Duration: 29:07 — 26.7MB) | Embed

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321: Coaching Certification: Create a Coaching Program, Bootcamp, or Course and Make Small Adjustments for Massive Business Success with Jessica Nazarali

• May 30, 2017

Jessica Nazarali teaches people how to coach through her coaching certification training. If you like the idea of charging money to help others reach their goals in health, relationships, mindset or business, then you'll want to listen in to discover how you too can create a coaching program of your very own.

Resources

Podcast: Play in new window | Download (Duration: 33:17 — 30.5MB) | Embed

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320: Credo: How to Hire an SEO Consultant or Agency with John Doherty

• May 29, 2017

Podcast: Play in new window | Download (Duration: 35:24 — 32.4MB) | Embed

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John Doherty is a Denver Colorado based entrepreneur and marketing consultant. He's the founder of Credo, which helps you find the best SEO or digital marketing agency for Facebook ads, SEO audits, content marketing, and more. Listen in as he explains what information you need in order to hire an agency, why Credo exists and what he's learned about search engine optimization and hiring a team for your website.

Resources

Podcast: Play in new window | Download (Duration: 35:24 — 32.4MB) | Embed

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319: Live Events, Non-Profit Fundraisers, Sponsorships, Partnerships, Referrals and More with Small Business Consultant and Event Manager Melissa Forziat

• May 26, 2017

Podcast: Play in new window | Download (Duration: 32:39 — 29.9MB) | Embed

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Melissa Forziat is the founder and principal of Melissa Forziat Events. She's run live events of all shapes and sizes, from Rugby World Cups to fundraisers for non-profits. She works with clients to develop possible opportunities for growth, for example, partnership marketing (a photographer could send business to a videographer and vice versa.)

She also discusses how to make those calculated risks (look at the upside, pain of not doing it, and reward for doing it), developing confidence, and knowing your value.

Resources

Podcast: Play in new window | Download (Duration: 32:39 — 29.9MB) | Embed

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318: Add Storytelling to Your Marketing for Amazing Results in Any Startup Pitch Meeting, Stage Presentation, or Job Interview with The Pitch Whisperer John Livesay

• May 25, 2017

Podcast: Play in new window | Download (Duration: 27:22 — 25.1MB) | Embed

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John Livesay is The Pitch Whisperer which means you should use micro-stories in your presentations, at job interviews, or perhaps at a pitch meeting where you're seeking funding. Every good story contains exposition (who, what, where, why), a problem, solution, and resolution.

You can discover your own stories by thinking about your family or vacations you've traveled to. Then fit that interesting material into a narrative. For example, Johnny Walker uses a rags to riches story in its marketing and Prudential uses a rebirth story. Think about your origin story of tenacity and perseverance, what inspired you, and then test that material on others to get feedback.

When you're speaking and pitching, people are asking themselves: do I trust you and do you make eye contact? (gut), do I like you and do you display empathy towards me? (heart), and will this work for me? (head) You can also build your confidence by being prepared: know your opening, closing, and takeaways to bring to that presentation.

Resources

Podcast: Play in new window | Download (Duration: 27:22 — 25.1MB) | Embed

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317: Business Building for Musicians and Rockstars: Use Your Website, Email Marketing and Social Media to Build a Following with Female Entrepreneur Musician Bree Noble

• May 24, 2017

Podcast: Play in new window | Download (Duration: 38:51 — 35.6MB) | Embed

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Bree Noble is a female entrepeneur musician who noticed that musicians share quite a few similarities with entrepreneurs in other niches: they all tend to be plotting/crafting/tweaking but are stuck on a path of creating new projects without finishing them. As a result, they've spent most of their time recording an album but very little time marketing, and as a result, their business somewhat half-baked.

Bree explains that musicians need to setup a real web presence, especially a homebase. That doesn't only mean posting on Facebook... it also means creating a modern looking blog with a .com domain name and landing pages. It means building an email list with a squeeze page, running Facebook ads, recording behind the scenes videos, posting on Twitter and Instagram, possibly using crowdfunding, and using Facebook Live to build that following.

Resources

Podcast: Play in new window | Download (Duration: 38:51 — 35.6MB) | Embed

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316: Run Your Business and Your Life with P.I.E.K. Efficiency: Organize, Experiment, and Course-Correct Your Path to Freedom and Success with the 5 Dollar Dinner Mom Erin Chase

• May 23, 2017

Erin Chase from 5DollarDinners.com is a busy mother who realized she could help others live their lives by becoming more organized through PIEK efficiency: Plan, Implement, Evaluate, Kill.

Listen in as she explains how she grew from affiliate ads into paid classes and membership sites. She explains how she made her course and membership site different compared to "recipe" or "meal planning" sites as well as how she developed the software to make it truly stand out.

Resources

Podcast: Play in new window | Download (Duration: 30:44 — 28.1MB) | Embed

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315: Delete, Delegate, Do: Defeat Overwhelm, Maximize Your Revenue, and Create Time with Business Productivity Expert Nancy Gaines

• May 22, 2017

Nancy Gaines is a business productivity expert who wants to remove your stress, give you more time in the day, and help you live up to your full potential by becoming your best self.  Done is better than none, so you need to throw out that to-do list and find a better way of getting things done. Nancy can help you to free up one hour in the day, overcome fear/overwhelm, chunk light tasks together, and so much more. Make money, save, then systematize.

Resources

Podcast: Play in new window | Download (Duration: 28:38 — 26.2MB) | Embed

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314: Day Job to Dream Job: Have a Plan B, Become Your Own Boss, and Enjoy What You Do While Making Money with Kathy Brunner

• May 19, 2017

Podcast: Play in new window | Download (Duration: 29:13 — 26.7MB) | Embed

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Kathy Brunner says that you must have a Plan B where you hope for the best but plan for the worst. She's an expert in helping people either change career paths or retire and become full-time entrepreneutrs. 70% of her clients end up starting a business and 30% simply need a career change. Many times, her clients initially come to her feeling burned out, a disconnect, or no way to control her work day.

Her solution is to ask a series of thought-provoking questions, such as:

  • What decisions in the past have you regretted? (very few, so take the risk that improves your life)
  • What decisions have you made based on the opinions or suggestions of others? (most likely ones that you're unhappy with today)
  • What decisions are you glad you made? (usually, those that involved taking a leap of faith)

If you're ready to break the cycle of being too comfortable, then listen in to what Kathy has to say.

Podcast: Play in new window | Download (Duration: 29:13 — 26.7MB) | Embed

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313: CPA on Fire: Market Yourself, Setup the Proper Legal Business Structure, and Save More of the Money You Earn with Josh Bauerle

• May 18, 2017

Podcast: Play in new window | Download (Duration: 31:01 — 28.4MB) | Embed

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Josh Bauerle is the CPA on Fire. He provides accounting advice and services for many successful entrepreneurs such as John Lee Dumas of Entrepreneur on Fire. Listen in as he explains what entrepeneurs need to know (choose the right business entity, don't want until tax time, separate your business and personal bank accounts and credit card) as well as how he's marketed himself online and discovered his unique hook.

Resources

Podcast: Play in new window | Download (Duration: 31:01 — 28.4MB) | Embed

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