Archive for September, 2018

600: The Magical Profit-Producing Power of Following Up, Being Organized, and Persistent: 22 Things I Learned From Grant Cardone About Wealth, Mental Health, Happiness, Knowledge, and Making Money

• September 28, 2018

For our 600th episode, we're going to talk about Grant Cardone, who I consider to be one of the top 10 marketers on the planet. Important to note: Grant doesn't know me and he does not appear in this episode. However, I've read (almost) all his books and bought a few other things from him, such as his 10XGrowthCon livestream. He brands himself as a sales trainer and is the best person to learn from if you're looking to up your game, develop a better work ethic, and connect better with your customers & employees.

He's definitely the hardest working person I've ever seen. If that makes me a kiss-ass, so be it:

Podcast: Play in new window | Download (Duration: 55:04 — 126.2MB) | Embed

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  1. 10X rule: it takes 10 times the effort you think it will take, so set your goal, then 10-times that goal, and then 10-times the action you think you'll need to take to hit that goal (avoids "one foot on the brake")
  2. Get your money right
  3. Have a quiet workspace, rent an office, get employees
  4. You don't know if "too much" is too much until you've done it
  5. Grocery store rot: feed the beast, keep the traffic, clients, business, and money pouring in constantly
  6. You’re always selling (job, career, webinar, class) -- surpass your quota (quick personal videos)
  7. Be the most ethical person you know: "ethical" means telling as many people about your product because it’s unethical not to help them by selling it to them
  8. Most of us are introverted or shy (the thing you fear is the action you are putting off and should probably take). Be "social" even if you're introverted. Make thank you calls or send postcards to customers. "Someone canceled on me for lunch, let's have lunch."
  9. Daily meetings & quotas (measured progress): get into the habit of completion
  10. Most people don’t follow-up (36 voicemails, every business in Miami, eat lunch with people)
  11. Don't wait to get your ducks in a row before taking action: CRMs or spreadsheets? Just start dialing or contacting.
  12. Omnipresence (market yourself in so many places that people can’t ignore you
  13. Ramp up as your skill and efficiency improves (Brad Lea videos, morning vlogs, daily LinkedIn posts)
  14. Be difficult and ask for what you want
  15. Ask questions from prospects (buying a laptop story), mirror and always agree
  16. Scheduling & happiness: fill in so much in your schedule that the weeds can’t grow
  17. Be so busy that you haven’t even had time to watch your favorite tv show in weeks.
  18. Work weekends - don't take them off like everyone else does
  19. Write down your goals in the morning and at night
  20. If you have multiple jobs / streams of income, be looking for "complementary" skills, i.e. day job to learn coding and create plugins on the side... voiceover artists who get into podcast setup & editing
  21. Are you discouraged because someone hasn't called you back? How many times have you failed to call someone back? Call again.
  22. Even if they hate you, they’re still talking about you, so just be yourself

Resources

Podcast: Play in new window | Download (Duration: 55:04 — 126.2MB) | Embed

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599: Listen, Choose, and Breathe: Parse Your Story to Meet Your Audience, Create a Strong Call-to-Action, and Recap with Communications and Public Relations Expert Jeanne Alford

• September 27, 2018

Jeanne Alford -- author, speaker and communications expert -- directed PR and communications programs for such brands as Dolby Laboratories, Philips Electronics, Visa and Sony. She focused on media perception, crisis communications and international issues. As an executive coach, today, she specializes in communications and media training including speaking, presenting and writing to guide business leaders to tell their most compelling stories in their own words.

Resources

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598: Create a Better Product, Narrow Down Your Audience, Find the Ideal Price Point and Grow with Crossword and Word Search Hobbyist Jonah Phillips

• September 25, 2018

Jonah Phillips is the founder and CEO of Crossword Hobbyist and My Word Search. He’s here to talk about starting your own business, and explain why you should ignore most business advice you get. He also explains how he was able to grow the audience for his crossword and wordsearch tools, as well as the audiences he's broken into in order to expand his user base.

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597: How to Go Viral: Conflict, Narrative Tension, Emotional Messaging, Anger, Anxiety, and Awe with Joe Romm

• September 24, 2018

Joe Romm, named one of Rolling Stone’s "100 people who are changing America," has a game-changing new book, "How to Go Viral and Reach Millions." Romm is "the communicator's communicator," blurbs Van Jones, host of CNN’s The Van Jones Show.

"How to Go Viral" is the first book to reveal all the latest secrets for consistently generating viral online content—words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely.

Joe is here to talk about how to create viral content that grabs attentions, connects emotionally, and has all the correct "mechanics" in place, i.e. winning headlines.

Resources

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596: Rock Your Lifestyle, Live Life to the Fullest, and Transform Your Life with Jenny Holla

• September 19, 2018

Jenny Holla is a life adventurist, world traveler, author of Rock Your Lifestyle and the co-founder of 2jHolla. Jenny is on a mission to awaken deep transformational life change in leaders and executives who are looking for more free time, energy, connection and who crave more out of life. As far back as she can remember, she has been motivated to love what she is doing, no matter what. She's always been drawn to adventure, new experiences, meeting new people and seeing the world.

You can get a dose of inspiration from Jenny and her husband, Jai Holla (co-founder of 2jHolla), on their show The Hollastic Life with J&J, LIVE via Facebook every Sunday at 8pm EST. They cover many topics about holistic living including wellness, finances, relationships and travel.

Jenny is here to tell us about about her three secrets: confidence, active listening, and followup. She also explains how she was able to transition from a stressful existence into an ideal stress-free, money-making lifestyle on her own terms.

Resources

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595: Tax Liens and Tax Deeds: Make More Money Easily By Thinking Outside the Box and Ramping Up with Ted Thomas

• September 17, 2018

Ted Thomas is an active investor with over 20 years' experience. He specializes in advising, guiding and teaching people the steps to make money with Tax Lien Certificates and Tax Defaulted property. It's something he's taught thousands of men and women all around the world to do – from single moms to professional investors and entrepreneurs. He's here to tell us how to make easy, passive, scalable income using tax liens and tax deeds.

Resources

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594: Shiny Object Mastery: Discover Sustainable Motivation, Achieve High Productivity Excellence, and Conquer Your Inner Game with Productivity Expert Michael Montague

• September 10, 2018

Michael Montague is the Amazon #1 best-selling author of the book Shiny Object Mastery: The Formula for Overcoming Distractions and Increasing Productivity. Michael’s mission is to help people transition from the confusion of the Information Age, into the clarity and aligned intention of the Age of Purpose.

Resources

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593: Rockstar Marketing: Make More Money, Think Outside the Box, Get Noticed and Succeed with Keynote Speaker Craig Duswalt

• September 5, 2018

Craig Duswalt is a Keynote Speaker, Author, Podcaster, and the creator of RockStar Marketing.

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His background includes touring with Guns N' Roses, as Axl Rose's personal assistant, and Air Supply, as the band's personal assistant.

After touring, Craig opened his marketing firm, Green Room Design and Advertising, which was named the 2002 SCV Chamber of Commerce Small Business of the Year.

Craig then combined his backgrounds in both music and marketing, and is now a professional speaker, author and podcaster, promoting his RockStar Marketing Program all over the world. He is known in the industry for putting on high energy, 3-Day RockStar Marketing BootCamps every Spring and Fall in Los Angeles.

Craig is here today to share with us how to use outside the box marketing techniques to generate leads, attract clients and how to stand out from the competition — Like a RockStar.

Resources

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592: Stay Focused on Gratitude, Shift Out of Negativity, Get Empowered and Transition to the Next Stage of Your Life with Love and Lifestyle Coach Terri Rose

• September 4, 2018

Terri Rose is a Love & Lifestyle Coach and Motivational Speaker committed to serving those in major life transitions such as separation, divorce, single parenting, empty nesting and/or losing a job. Terri encompasses the qualities of Love and Service to others.

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After leaving her 13 year marriage, she has walked the emotionally challenging path of divorce. With a strong and passionate desire to serve and empower others, she brings unique insight and inspiration from her own life experiences.

Terri knows how transformative the aftermath of Divorce, loss, break ups and starting over can be. Emerging free and independent as a single mother of two, she recognized the potential to help hundreds of people transform their heartbreak and grief into clarity, vision, and self-love. Her wisdom, intuition and genuine love for others inspire one to shift out of limiting unconscious beliefs and step into personal strength and empowerment. With her coaching methods, you will move through the sea of emotions and awaken to deep abiding self-love and experience the inner joy that comes from truly loving yourself.

Through her own unique experience, Terri approaches everyone she meets with extraordinary compassion and brings deep listening and an open, welcoming heart to each client. Clients experience a deeper understanding of their emotions, compassion and self-love in even just one session, and over a series of sessions, they are able to stand in their own power, asking the universe fearlessly for the love and lives they truly desire, arms and heart open, ready to receive.

Resources

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591: Run Your Business Like a Predictable, Repeatable, Dependable Money-Making Machine By Delegating with The Techie Mentor Susan Mershon

• September 3, 2018

Susan Mershon, The Techie Mentor, teaches the strategies, skills & systems you need to design, build & grow a thriving Virtual Assistant business. She explains what you need to know to get over the hesitation of hiring a freelancer, and the many options available to you, for example, a website audit.

Resources

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