Archive for May, 2019

642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote

• May 29, 2019

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out

of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.

From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.

Resources

Ballantine (Website)

Podcast: Play in new window | Download (Duration: 25:10 — 23.2MB) | Embed

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641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove

• May 24, 2019

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.

She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.

Resources

Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed

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640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali

• May 21, 2019

Marisa Cali is a social media strategist and content coach with a background in digital marketing and a keen eye for graphic design.

She explains to us how she helps business owners (typically CEOs and startups) see the big picture with their social media content marketing to achieve their traffic goals.

Resources

Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed

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639: Enhance Performance and Efficiency In Your Organization Using Assessments, Scoring, and Software with Natasha Davis

• May 15, 2019

Natasha Davis, is a Registered Nurse, Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing and branding, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 15 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, cash flow, customer satisfaction and marketing strategy through the power of impactful branding. Because she uncomplicates the most complicates aspects in business, her clients affectionately refer to her as "The Chief Visionary" Natasha has the ability to quickly identify issues, find solutions, get results and improve outcomes.

Resources

Podcast: Play in new window | Download (Duration: 30:16 — 27.9MB) | Embed

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638: Get a Website That Converts: Implement a Martial Arts Mindset into Your Business to Create a Powerful Marketing Message, Manage Stress and Become Your Greatest Self with Dr. Joe Schaefer

• May 9, 2019

Dr. Joe Schaefer is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. So his clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing.

Resources

Podcast: Play in new window | Download (Duration: 32:59 — 30.4MB) | Embed

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637: Hire a Full-Time Assistant in the Philippines: Outsource Forum Posting, Programming, Graphic Design, Customer Support and More with John Jonas

• May 7, 2019

John has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over half a million Filipino resumes and hundreds of thousands of employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.

Resources

OnlineJobs.ph: World's Largest And Safest Marketplace For Finding Rock Star Filipino Workers (Website)

Podcast: Play in new window | Download (Duration: 35:12 — 32.4MB) | Embed

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636: Move Beyond Ego to Become a Kind Communicator, Have Compassion and Discover Self-Awareness to Achieve Your True Potential with Elizabeth Barry

• May 4, 2019

Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.

Resources

Podcast: Play in new window | Download (Duration: 26:30 — 24.5MB) | Embed

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635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio

• May 2, 2019

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.

He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.

Resources

Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed

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