Archive for August, 2019
653: The Exponential Networking Strategy: Use Podcast Interviews to Interview Clients, Influencers, and Prospects with Unstoppable CEO Steve Gordon
Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of.
Resources
The Unstoppable Ceo (Website)
Podcast: Play in new window | Download (Duration: 30:44 — 28.3MB) | Embed
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652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry
Today's guest is Todd Hockenberry, owner/founder of Top Line Results, a global leader in
educating and helping B2B companies adapt to Internet-driven changes in buying behavior.
Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's
Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.
In his book, Todd shows leaders how to build their company's future around inbound principles and
strengthen the structural foundations necessary to deal with the changes in buyer behavior.
Todd helps business owners and leaders understand that mission matters, culture is
destiny, and the way their prospects and customers want you to market, sell, and service
them is changing, and most importantly, what to do about it.
Resources
- HubSpot CRM (Site)
- Todd Hockenberry (Website)
- Todd Hockenberry (LinkedIn)
- Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles (eBook)
Podcast: Play in new window | Download (Duration: 24:10 — 22.3MB) | Embed
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