672: Double Your Close Rate CaseFuel: Google AdWords, Cost-Per-Click, and Intake Consulting for Lawyers with Jan Roos

Jan Roose from CaseFuel says that you need to differentiate, know your numbers, and be aware of the work (or time) required to achieve the desired result in your business. He explains how he's niched down and helps lawyers land more business using Google Ads and inbound phone sales.