1 00:00:04,530 --> 00:00:07,050 Robert Plank: Hey and welcome back to the podcast. Jason 2 00:00:07,080 --> 00:00:10,470 Schappert is here now. Jason is a seasoned entrepreneur. He 3 00:00:10,470 --> 00:00:14,160 bootstraps his way to an eight figure business exit, and he's 4 00:00:14,160 --> 00:00:17,760 been involved in all kinds of amazing businesses. He's been in 5 00:00:17,760 --> 00:00:22,320 aviation business and he's sole exited companies. But his latest 6 00:00:22,320 --> 00:00:26,580 venture is called moolah, which is an AI driven stock scoring 7 00:00:26,730 --> 00:00:30,420 and Decision Engine aimed at helping the next generation of 8 00:00:30,420 --> 00:00:33,960 investors achieve financial freedom. So many amazing things 9 00:00:33,960 --> 00:00:37,740 are happening with AI, including from Mr. Jason himself. So Mr. 10 00:00:37,740 --> 00:00:39,090 Jason, how the heck are you today? 11 00:00:39,330 --> 00:00:41,460 Jason Schappert: Robert, I am amazing today, like we were 12 00:00:41,460 --> 00:00:44,790 chatting before. It is a full day. But like I tell people, 13 00:00:44,790 --> 00:00:47,520 business is my sport. I don't have time for golf or anything 14 00:00:47,520 --> 00:00:50,820 else. Like business is my sport, so I enjoy it every single day, 15 00:00:51,390 --> 00:00:53,760 Robert Plank: focus and dedication and what other ways 16 00:00:53,760 --> 00:00:57,240 are to live, right? Why be miserable? Life is too short. Do 17 00:00:57,240 --> 00:01:01,500 what you love. Go all in and so speaking of that, what are you 18 00:01:01,500 --> 00:01:05,280 currently, specifically in your AI world, in your business 19 00:01:05,280 --> 00:01:08,490 world? What are you passionate, focused, turned on, excited 20 00:01:08,490 --> 00:01:08,820 about 21 00:01:09,450 --> 00:01:12,120 Jason Schappert: I'm very passionate about automation. Not 22 00:01:12,120 --> 00:01:15,240 just Yes, we're building this in the FinTech space for our 23 00:01:15,240 --> 00:01:17,940 avatars, a 30 year old firefighter, a 35 year old 24 00:01:17,940 --> 00:01:21,510 nurse, to really get the tools that Wall Street currently has, 25 00:01:21,510 --> 00:01:25,110 and get those in the hands of normal people as well. But 26 00:01:25,140 --> 00:01:29,010 automation, man, on my business side, on the marketing side, and 27 00:01:29,010 --> 00:01:31,980 Robert, our last business I started 16 years ago. That's the 28 00:01:31,980 --> 00:01:34,680 one you mentioned. We made the eight figure exit from the 29 00:01:34,680 --> 00:01:39,240 things I had to do 16 years ago that I'm doing now with moolah. 30 00:01:39,330 --> 00:01:42,150 I mean, we are just light years ahead of where I was with that 31 00:01:42,150 --> 00:01:46,980 previous business, with moolah now just a few months into this 32 00:01:46,980 --> 00:01:50,370 venture, and everything else too. So it is just amazing how 33 00:01:50,370 --> 00:01:53,370 we can continue to leverage technology to make smart 34 00:01:53,370 --> 00:01:55,830 decisions and to move that much faster 35 00:01:56,760 --> 00:01:59,100 Robert Plank: and in what way. Because, like, you know, I 36 00:01:59,100 --> 00:02:01,830 struggle sometimes to think about like when I look back at 37 00:02:01,920 --> 00:02:04,800 my old companies, or my old websites, or my old writing, 38 00:02:04,830 --> 00:02:08,430 emails, correspondence, whatever documents I feel like I'm 39 00:02:08,430 --> 00:02:11,670 looking like lifetimes ago, right? I'm like, I can't believe 40 00:02:11,670 --> 00:02:16,980 that I spent so much time making that landing page, FTP files, 41 00:02:17,370 --> 00:02:20,190 working on this document. So as far as like, the difference 42 00:02:20,190 --> 00:02:24,000 between now and 1516, years ago. Like, is there, like, one thing 43 00:02:24,000 --> 00:02:27,690 in particular that you think has just like, changed drastically? 44 00:02:28,680 --> 00:02:30,750 Jason Schappert: Too many to list. But let me just like, let 45 00:02:30,750 --> 00:02:33,000 me tell you, I started my morning this morning, every 46 00:02:33,000 --> 00:02:35,970 morning I wake up, I look at my pay per click campaigns. And 47 00:02:35,970 --> 00:02:38,790 this morning I had the idea, and I said, You know what? I'm going 48 00:02:38,790 --> 00:02:41,370 to export this out, because Google allows us to export it as 49 00:02:41,370 --> 00:02:45,960 a PDF. I export out this week's data as a PDF. I upload up to 50 00:02:45,960 --> 00:02:49,530 chat GPT, and I asked it, who are my winners and who are my 51 00:02:49,530 --> 00:02:52,440 losers, my early winners, my early losers. Because I'm like 52 00:02:52,440 --> 00:02:54,390 you, I'm always in there tweaking and watching, what can 53 00:02:54,390 --> 00:02:58,380 I do and changing this. And I got so many great suggestions. 54 00:02:58,380 --> 00:03:00,540 Actually, the campaign that I thought was going to be the 55 00:03:00,540 --> 00:03:03,060 breakout winner. Chat GPT believes it's going to be 56 00:03:03,060 --> 00:03:06,330 another one. The results still to be determined, though, right? 57 00:03:06,330 --> 00:03:10,050 But I'm using it from an analytical standpoint. Robert, I 58 00:03:10,050 --> 00:03:13,350 mean, yes, it's helpful to write emails back when you get 300 59 00:03:13,350 --> 00:03:15,870 emails in your inbox every single day, like you do and like 60 00:03:15,870 --> 00:03:18,750 I do and everything else, to fire those back off, but from an 61 00:03:18,750 --> 00:03:23,490 analytical standpoint, to take a large amount of data and parse 62 00:03:23,490 --> 00:03:25,980 it down into an executive summary and something that's 63 00:03:25,980 --> 00:03:29,760 tangible that I can do something with, or something I explain to 64 00:03:29,880 --> 00:03:33,090 my 10 year old like, that's a big deal for me. 65 00:03:34,080 --> 00:03:37,680 Robert Plank: I love it. And so to, instead of using these AI 66 00:03:37,680 --> 00:03:41,550 tools to add complexity, use it to distill things down for us, 67 00:03:41,550 --> 00:03:44,610 to give us the second opinion, to give us this executive 68 00:03:44,610 --> 00:03:47,370 summary, to just to make a mess of all these things that are 69 00:03:47,370 --> 00:03:50,250 right there in front of us. And so with that in mind, tell us 70 00:03:50,250 --> 00:03:53,370 about moolah. Because as you said, it's kind of like 71 00:03:53,370 --> 00:03:56,250 democratizing this whole stock trading thing. It's getting in 72 00:03:56,250 --> 00:03:59,310 the hands of some new people. So what the heck is moolah and how 73 00:03:59,310 --> 00:04:00,150 does it stand out? 74 00:04:00,510 --> 00:04:03,690 Jason Schappert: Sure. So first off, we are democratizing in the 75 00:04:03,690 --> 00:04:06,840 sense that so many of these big banks, I won't name them, but 76 00:04:06,840 --> 00:04:10,710 they preach financial literacy. Yet at the end of the day, when 77 00:04:10,710 --> 00:04:13,260 you look at their profit and loss statement, they make a lot 78 00:04:13,260 --> 00:04:16,980 of money off of those NSF fees and late fees and everything 79 00:04:16,980 --> 00:04:20,160 else. But they want you financially literate, right? We 80 00:04:20,160 --> 00:04:23,670 are totally against that. We I'm a teacher by heart. Our last 81 00:04:23,670 --> 00:04:26,910 business that we sold was an aviation education I love 82 00:04:26,910 --> 00:04:30,150 teaching. I love taking a complex subject and breaking it 83 00:04:30,150 --> 00:04:32,760 into plain English, and that's what we're doing with moolah. 84 00:04:33,000 --> 00:04:35,970 We're not only teaching you to invest, teaching you to save, 85 00:04:36,150 --> 00:04:39,840 teaching a stash away for the future, 529, college savings 86 00:04:39,840 --> 00:04:42,420 plans, everything else. It's your investing tool, all in your 87 00:04:42,450 --> 00:04:45,660 all in your pocket. But the end of the day, we're teaching you, 88 00:04:45,870 --> 00:04:49,710 yes, you have the AI scoring on different stocks and ETFs. Yes, 89 00:04:49,710 --> 00:04:52,290 we have the envelope style budgeting system on our savings 90 00:04:52,290 --> 00:04:54,900 plan, which is essentially your bank account, full debit card, 91 00:04:55,230 --> 00:04:59,400 everything else, but it's the back to those analytics. It's 92 00:04:59,400 --> 00:05:04,050 the AI. Insights to say, Hey, Robert, this month I had more 93 00:05:04,050 --> 00:05:07,710 month than I had money, and I don't know why. Well, we're 94 00:05:07,710 --> 00:05:10,530 gonna look at that and say, Well, did you know, Jason, you 95 00:05:10,530 --> 00:05:14,850 have HBO, Max, Hulu, Disney, plus paramount, plus Netflix. 96 00:05:14,910 --> 00:05:18,090 You know YouTube premium. Do you really need all six of those, 97 00:05:18,210 --> 00:05:21,180 right? Can we tailor it down this show you like on YouTube, 98 00:05:21,180 --> 00:05:23,730 premiums out of season right now anyway, so let's cancel that 99 00:05:23,730 --> 00:05:26,460 one, and we work through these sort of things here together to 100 00:05:26,460 --> 00:05:29,370 help people make smart decisions. I'm not trying to be 101 00:05:29,700 --> 00:05:32,940 this restrictive. You got to stick to this budget. But we're 102 00:05:32,940 --> 00:05:36,870 trying to show people where are they spending more that they can 103 00:05:36,870 --> 00:05:40,410 be taking that money and instead investing it in an S, p5, 100, 104 00:05:40,440 --> 00:05:43,500 ETF, et cetera, and hanging on to that for that long term 105 00:05:43,500 --> 00:05:44,940 growth and compound interest. 106 00:05:45,810 --> 00:05:47,490 Robert Plank: I love it. Well, this sounds amazing right off 107 00:05:47,490 --> 00:05:49,500 the bat already, right? Just like you have all these kind of 108 00:05:49,500 --> 00:05:53,010 tools, and you say, Well, hey, here are these things that we 109 00:05:53,040 --> 00:05:55,770 put together. There's envelope system there is looking at your 110 00:05:55,770 --> 00:06:00,120 budget and what to trim out. But it's not like jumping ship and 111 00:06:00,690 --> 00:06:03,300 like throwing out what you're doing to take on this other 112 00:06:03,300 --> 00:06:06,630 stuff, because as, I mean, as you guys, like you and I know, 113 00:06:06,750 --> 00:06:10,380 to bring on new habits. If you do it drastically, it doesn't 114 00:06:10,380 --> 00:06:13,170 stick right. It might as well be a New Year's resolution. But if 115 00:06:13,170 --> 00:06:17,220 you can, kind of, like, adopt a few, just small changes and get 116 00:06:17,220 --> 00:06:20,010 the happiness, get the little bit of a pleasure on some way of 117 00:06:20,010 --> 00:06:22,530 doing it and stick with it, then that sticks, and you can 118 00:06:22,530 --> 00:06:25,320 eventually just kind of take what you like and leave the 119 00:06:25,320 --> 00:06:29,550 rest. And so this app sounds amazing, and why did you create 120 00:06:29,550 --> 00:06:32,610 it? Right? You start companies and you sell them, and you're 121 00:06:32,610 --> 00:06:35,460 always looking for like, what the next idea of yours is? Were 122 00:06:35,460 --> 00:06:38,040 you scratching your own niche? Were you frustrated with what 123 00:06:38,040 --> 00:06:40,830 was out there? What was the motivation towards creating this 124 00:06:41,190 --> 00:06:43,410 Jason Schappert: actually, my wife was the motivation. So we 125 00:06:43,410 --> 00:06:46,800 did very well financially in our aviation business. But it wasn't 126 00:06:46,800 --> 00:06:49,470 always that way. You know, we bootstrapped this thing. We 127 00:06:49,470 --> 00:06:52,830 nearly went bankrupt. I had my car towed away, had the 128 00:06:52,830 --> 00:06:56,400 foreclosure notice on the door. Like we've been broke and we've 129 00:06:56,400 --> 00:06:59,040 been wealthy as well. And I can tell you, wealthy is better, 130 00:06:59,160 --> 00:07:02,340 right? But what were the steps to get there? I'm a college 131 00:07:02,340 --> 00:07:06,120 dropout. This is like school of hard knocks. You and I both know 132 00:07:06,390 --> 00:07:09,540 that we learn a lot more from a podcast like this than we do to 133 00:07:09,540 --> 00:07:11,910 go into some, you know, community college business 134 00:07:11,940 --> 00:07:13,830 class. And there's nothing against Community College, by 135 00:07:13,830 --> 00:07:16,620 the way, just I want to learn from the people who've been 136 00:07:16,620 --> 00:07:19,740 there, done that, and that's really the differentiator. And 137 00:07:19,740 --> 00:07:22,650 it was my wife who came to me and said, Jason, you've been 138 00:07:22,650 --> 00:07:25,530 leading our family financially, right, making the smart 139 00:07:25,530 --> 00:07:27,900 investments, doing the smart savings, everything else. When 140 00:07:27,900 --> 00:07:31,260 it came time to exit, she goes, What if you begin to teach this? 141 00:07:31,260 --> 00:07:33,510 What if you take everything that's in your head, just like 142 00:07:33,510 --> 00:07:36,690 you did in the airplane? Let's put it out there, not just as 143 00:07:36,690 --> 00:07:41,100 courses, but now as the app, to take action on that as well, and 144 00:07:41,100 --> 00:07:44,310 make those trades and make those smart. We call them pockets. And 145 00:07:44,310 --> 00:07:46,800 so the envelope budgeting system, you're keeping money in 146 00:07:46,800 --> 00:07:49,650 your pockets, but you have your Travel Pocket, your savings 147 00:07:49,650 --> 00:07:52,260 pocket, you're going out to dinner pocket, and that's how we 148 00:07:52,260 --> 00:07:53,670 work the envelope budgeting system. 149 00:07:54,540 --> 00:07:57,420 Robert Plank: Well, very cool and and you so your wife looked 150 00:07:57,420 --> 00:08:01,050 from the outside in and said, hey, you know, maybe like when 151 00:08:01,050 --> 00:08:04,410 you have your own ideas it, who knows how valid it is? But if 152 00:08:04,410 --> 00:08:07,500 someone else says, you know, by observing what you've done in 153 00:08:07,500 --> 00:08:12,540 this business, now, that leads to this next aspect of it. And, 154 00:08:12,540 --> 00:08:14,910 you know, you mentioned College. I'm a computer science major, 155 00:08:14,910 --> 00:08:18,360 even though college was like, you know, 20 years ago and and 156 00:08:18,360 --> 00:08:22,050 with AI, the whole like, software development life cycle. 157 00:08:22,080 --> 00:08:24,840 I mean, it's crazy. Right back in the good old days, it was, 158 00:08:24,990 --> 00:08:28,020 hey, here's Windows 95 and a couple years later, here's 159 00:08:28,110 --> 00:08:32,100 Windows XP. But then now, with some of these tools, I mean, I 160 00:08:32,100 --> 00:08:35,370 don't know if you use like the like descript or Opus, some of 161 00:08:35,370 --> 00:08:38,700 these tools, like, every couple of days, the interface is, like, 162 00:08:38,700 --> 00:08:41,310 completely different. This buttons here, this button is 163 00:08:41,310 --> 00:08:45,240 gone. And like, the the like, the debugging and feature life 164 00:08:45,240 --> 00:08:49,170 cycle, it's like, it's insane. I'm just like, is AI itself 165 00:08:49,170 --> 00:08:52,890 writing it and so, so you being a guy on the inside, you have 166 00:08:52,890 --> 00:08:56,190 this hit app, you, you're with AI. There's all this kind of, 167 00:08:56,190 --> 00:08:59,880 like data and all kinds of like iterativeness, and so, like, 168 00:08:59,880 --> 00:09:03,870 what's changed, business wise, as far as, like, software 169 00:09:03,870 --> 00:09:07,470 development with AI involved, because it seems like what was 170 00:09:07,470 --> 00:09:09,090 years is nowadays. 171 00:09:09,120 --> 00:09:12,900 Jason Schappert: Yeah, I had in our last business dev team of 172 00:09:12,900 --> 00:09:16,650 about 12 people, and we're doing this with four people. And by 173 00:09:16,650 --> 00:09:19,050 the way, this is a FinTech, like our previous business was just 174 00:09:19,050 --> 00:09:22,470 aviation. We built a learning management system. The Fintech 175 00:09:22,470 --> 00:09:25,350 is a much larger we're building a bank, essentially, with a with 176 00:09:25,350 --> 00:09:28,500 a brokerage and everything else like it is a much larger 177 00:09:28,530 --> 00:09:32,970 undertaking, but AI has allowed us to leverage that bring in the 178 00:09:32,970 --> 00:09:38,640 best talent, but way less people. And I want to go back to 179 00:09:38,640 --> 00:09:42,090 your previous point. I want to make sure people, though, I 180 00:09:42,090 --> 00:09:46,320 don't want people just throwing AI tools, you mentioned Opus and 181 00:09:46,410 --> 00:09:49,290 all these, and those are, and I use those, by the way, but I 182 00:09:49,290 --> 00:09:53,070 want to make sure we're not so inundated in these beautiful AI 183 00:09:53,070 --> 00:09:56,160 software as a service models that we have so many different 184 00:09:56,160 --> 00:09:58,470 things that we're trying to Band Aid together to get our 185 00:09:58,470 --> 00:10:00,540 marketing out, to get our business. Running to get 186 00:10:00,540 --> 00:10:04,500 whatever it is I love AI, and our business is heavily, heavily 187 00:10:04,500 --> 00:10:07,470 reliant on it, but I want to make sure we're not just chasing 188 00:10:07,470 --> 00:10:11,280 the next shiny object as well, and be very, very mindful of 189 00:10:11,280 --> 00:10:14,640 that in our businesses, and really, everything that we do 190 00:10:15,900 --> 00:10:18,180 Robert Plank: well, fair enough, and so did I hear you right that 191 00:10:18,210 --> 00:10:21,870 so even though, like, the the work is more. There's less 192 00:10:21,900 --> 00:10:24,900 people because you have, like, the AI tools, kind of augmenting 193 00:10:24,900 --> 00:10:25,980 the programming aspect. 194 00:10:26,280 --> 00:10:28,980 Jason Schappert: You're spot on. So, so think of it this way. Now 195 00:10:28,980 --> 00:10:33,300 those those same payroll dollars I can devote to marketing, I can 196 00:10:33,300 --> 00:10:37,050 devote to the support team. It again, we're bootstrapping this 197 00:10:37,050 --> 00:10:40,170 business as well. We're using our own funds from the last exit 198 00:10:40,170 --> 00:10:43,590 to fund this thing. We don't have investors, but if we had a 199 00:10:43,590 --> 00:10:47,370 runway, per se, we have a much longer runway business. As you 200 00:10:47,370 --> 00:10:51,750 know, Robert is all about creating leverage in our first 201 00:10:51,750 --> 00:10:53,880 business, YouTube was a great leverage point for us. We were 202 00:10:53,880 --> 00:10:55,950 one of the early YouTube channels, and we leveraged 203 00:10:55,980 --> 00:11:00,750 online video very, very early. AI is at that same kind of 204 00:11:00,750 --> 00:11:04,020 inflection point that you're going to say that person was, 205 00:11:04,050 --> 00:11:07,890 you know, born this day, ready to roll and like, think of our 206 00:11:07,890 --> 00:11:11,310 kids that are growing up using chat GPT. Like, I'm encouraging 207 00:11:11,310 --> 00:11:15,300 my kids to use AI, yes, even on things like homework assignments 208 00:11:15,300 --> 00:11:18,180 and this sort of stuff, because I genuinely believe that's going 209 00:11:18,180 --> 00:11:21,150 to set them up for greater success when they're teenagers, 210 00:11:21,150 --> 00:11:23,730 they say, Dad, I think I want to start a business too, right? 211 00:11:23,730 --> 00:11:25,920 It's been much, much, just a huge head start, 212 00:11:27,000 --> 00:11:29,460 Robert Plank: and you wonder how much of the world is going that 213 00:11:29,460 --> 00:11:31,920 way, right? It used to be like, if you were a business owner 214 00:11:31,920 --> 00:11:36,540 entrepreneur, that was kind of just like novel, but with all 215 00:11:36,540 --> 00:11:39,900 the, especially post pandemic, right, with the remote workers 216 00:11:39,930 --> 00:11:42,750 and just being able to, like, bootstrap your own business, it 217 00:11:42,750 --> 00:11:45,720 seemed like that's on the rise. And so I think these might be 218 00:11:45,720 --> 00:11:48,330 essential skills, just to stand out. And there's always the fear 219 00:11:48,330 --> 00:11:51,390 of like, well, AI take the jobs. Well, if AI takes all the jobs, 220 00:11:51,390 --> 00:11:54,360 well, it's up to you to, like, control the AI, right? So you 221 00:11:54,360 --> 00:11:57,360 run your own business. And so it seems like there's, like, a new 222 00:11:57,360 --> 00:12:00,840 mindset to tap into. And that's why, like, I'm using AI every 223 00:12:00,840 --> 00:12:03,900 day, just because I know if I, first of all, I don't, I don't 224 00:12:03,900 --> 00:12:08,100 know how I would quit chat GBT for a week, but if I did, and I 225 00:12:08,190 --> 00:12:11,220 jumped back in like, I feel like I would be so behind. And so I'm 226 00:12:11,220 --> 00:12:15,150 always kind of fighting the I don't want it to dumb me down, 227 00:12:15,270 --> 00:12:17,760 but I want to be like, more of like the manager and say, like, 228 00:12:17,760 --> 00:12:21,570 hey, chat GBT. Like, like you said, Here's my financials that 229 00:12:21,570 --> 00:12:25,320 are jumping, and here's my inputs, and here's my goal, and 230 00:12:25,320 --> 00:12:27,600 then, based on the output, you look at it, and so I'm like, 231 00:12:27,600 --> 00:12:32,520 Okay, how can I use it to kind of help my my cooperate with my 232 00:12:32,520 --> 00:12:35,370 brain? And come to this conclusion, it's like a little 233 00:12:35,370 --> 00:12:38,760 tough to navigate right, this kind of new skill that didn't 234 00:12:38,760 --> 00:12:39,930 exist a few years ago. 235 00:12:40,230 --> 00:12:42,870 Jason Schappert: You're exactly right. And I had a conversation 236 00:12:42,870 --> 00:12:46,680 not too long ago with a Hollywood writer. And of course, 237 00:12:46,710 --> 00:12:48,960 someone who writes for Hollywood, the conversation 238 00:12:48,960 --> 00:12:52,770 comes up like so what do you think of chat, G, P, T and llms 239 00:12:52,770 --> 00:12:56,430 and, Oh, I hate it. I thought, Well, I figured you're gonna say 240 00:12:56,430 --> 00:13:00,780 that. But his response was striking to me. He said it takes 241 00:13:00,780 --> 00:13:05,250 the creativity out of it. Okay, I understand that. You're right. 242 00:13:05,280 --> 00:13:10,890 AI isn't as creative as some human minds. I understand that. 243 00:13:11,370 --> 00:13:15,570 However, if you're not willing to embrace it, you are going to 244 00:13:15,570 --> 00:13:19,770 be a taxi driver saying the same thing about Uber, and that's 245 00:13:19,770 --> 00:13:23,130 going to be a problem for your business. The real Hollywood 246 00:13:23,130 --> 00:13:27,660 writers that are gonna make it and newspaper editors fill in 247 00:13:27,660 --> 00:13:31,170 the blank with people who feel threatened by AI. The real 248 00:13:31,170 --> 00:13:35,010 businesses and entrepreneurs that are gonna succeed are those 249 00:13:35,220 --> 00:13:38,580 who are willing to embrace AI. If I was that Hollywood writer, 250 00:13:38,580 --> 00:13:42,390 I'd say, You know what, I'm gonna be the best AI prompt 251 00:13:42,390 --> 00:13:46,890 writer that causes AI to write the next blockbuster hits like 252 00:13:46,890 --> 00:13:49,470 I'm the guy who wrote the prompts that made that great 253 00:13:49,470 --> 00:13:51,990 movie. That's the kind of person I want to be. I would be 254 00:13:51,990 --> 00:13:55,620 embracing this. Don't be the taxi drivers. When Uber comes to 255 00:13:55,620 --> 00:13:55,920 town 256 00:13:56,760 --> 00:13:59,580 Robert Plank: right? It's like, it seems like it's either you 257 00:13:59,580 --> 00:14:02,640 can have the all or nothing, thinking or say, you know, I 258 00:14:02,640 --> 00:14:05,790 can't change the direction the world's headed, and so I might 259 00:14:05,790 --> 00:14:08,310 as well embrace it. And you think, Well, if you're a taxi 260 00:14:08,310 --> 00:14:12,540 driver and Uber is coming along, why not do both and see which 261 00:14:12,540 --> 00:14:15,750 one which one wins. If you're the Hollywood writer, why not 262 00:14:15,750 --> 00:14:19,320 use chat GBT to get your story like 80% on the way there, and 263 00:14:19,320 --> 00:14:22,050 then add your own creativity. Like it's a little frustrating 264 00:14:22,050 --> 00:14:24,570 when you hear about just how it's, it's black and white, it's 265 00:14:24,570 --> 00:14:27,030 one thing or the other. It's like, hey, you know you can use 266 00:14:27,030 --> 00:14:30,300 chat GPT to enhance what it is that you're doing. And so I'm 267 00:14:30,300 --> 00:14:35,790 really curious about the growth of moola, like, how far into it 268 00:14:35,790 --> 00:14:37,110 is? How old is this app? 269 00:14:37,710 --> 00:14:40,890 Jason Schappert: We're talking months now. We're, we're fresh 270 00:14:40,890 --> 00:14:45,210 out of the launch and just seen such success because, and you 271 00:14:45,210 --> 00:14:49,800 know this in business, when you can find a need in a hungry 272 00:14:49,800 --> 00:14:53,700 demographic and fulfill it, you can find success. You know, when 273 00:14:53,700 --> 00:14:55,530 I first was launching this, everyone said, Well, how are you 274 00:14:55,530 --> 00:14:57,510 going to compete with Robin Hood? I said, I'm not going 275 00:14:57,510 --> 00:15:01,740 after the Robin Hood customer again. My demographic is a 30 276 00:15:01,740 --> 00:15:05,910 year old firefighter. This guy or this lady, is grinding out 277 00:15:05,910 --> 00:15:10,020 there at work 12 hours a day as a firefighter, as a nurse, 278 00:15:10,050 --> 00:15:13,350 whomever it may be, they're working. They don't have time to 279 00:15:13,350 --> 00:15:17,040 sit back and watch CNBC and see what the best stocks to buy are 280 00:15:17,160 --> 00:15:19,740 they. But they know they need to be investing. They're making 281 00:15:19,740 --> 00:15:23,130 good money, they're serving our communities, and yet they're so 282 00:15:23,130 --> 00:15:25,770 underserved financially. They're not the kind of people that go 283 00:15:25,770 --> 00:15:27,990 to a Robin Hood. They're the kind of people that want to come 284 00:15:27,990 --> 00:15:30,390 to a community that's going to educate them, teach them, lift 285 00:15:30,390 --> 00:15:33,690 them higher, encourage them. You know, at the beginning of this 286 00:15:33,690 --> 00:15:37,140 year, we're doing a book study with all our members of Think 287 00:15:37,140 --> 00:15:40,590 and Grow Rich, which I know is a book you've read like different 288 00:15:40,590 --> 00:15:43,140 little things like this, because I believe believing in you 289 00:15:43,140 --> 00:15:45,270 starts with you, and if I can get people thinking bigger and 290 00:15:45,270 --> 00:15:49,890 change their mindsets right, how much more can we exceed and 291 00:15:49,890 --> 00:15:53,430 excel in their lives? This is not just a Robin Hood. Go buy 292 00:15:53,430 --> 00:15:56,100 some stocks. This is, yeah, we're buying stocks, but we're 293 00:15:56,100 --> 00:15:59,100 truly educating you and changing your life in the process, and 294 00:15:59,100 --> 00:16:02,400 helping lift everybody hire them big in the mindset, just like 295 00:16:02,400 --> 00:16:06,810 you are. It's just so important for these people. So we tapped 296 00:16:06,810 --> 00:16:10,380 into that community aspect of things, and that has really 297 00:16:10,410 --> 00:16:11,520 expedited growth. 298 00:16:12,660 --> 00:16:14,820 Robert Plank: I love it. And you know when, when you put out 299 00:16:14,820 --> 00:16:17,820 something, AI, it seems like there's that problem of life. 300 00:16:17,820 --> 00:16:20,250 There's already five or 10 tools that already exist, right? Like, 301 00:16:20,250 --> 00:16:22,620 I saw some thread the other day. Someone's like, Hey, I made 302 00:16:22,620 --> 00:16:25,500 something that, like, helps you code with chat GBT. And all 303 00:16:25,500 --> 00:16:28,470 their responses were like, what about this? This, this, and then 304 00:16:28,470 --> 00:16:31,050 it's like, way to way to discourage someone from their 305 00:16:31,050 --> 00:16:34,470 dreams. But the lesson I'm getting from you is when you put 306 00:16:34,470 --> 00:16:37,380 something out and someone naturally says, Hey, what about 307 00:16:37,380 --> 00:16:41,340 this close competitor? Have that answer in your back pocket, or 308 00:16:41,340 --> 00:16:43,920 you figure it out, like, here's all these different ways how we 309 00:16:43,920 --> 00:16:46,620 differentiate, and we're not just another one like this. It's 310 00:16:46,620 --> 00:16:48,900 Jason Schappert: not just that Facebook was not the first 311 00:16:48,900 --> 00:16:51,450 social network. Does does anybody? Do we forget about 312 00:16:51,450 --> 00:16:56,160 MySpace like we did and Friendster? And do you remember 313 00:16:56,160 --> 00:16:59,550 dig and delicious, like I was a member of all these things, or 314 00:16:59,550 --> 00:17:02,700 like you were too, as an early marketer like we just forget 315 00:17:02,700 --> 00:17:04,650 about that and assume it's always been Facebook. And let me 316 00:17:04,650 --> 00:17:08,280 tell you, I wasn't. I was jealous that I couldn't get in 317 00:17:08,280 --> 00:17:10,680 Facebook because I wasn't in college back then, you had to 318 00:17:10,680 --> 00:17:15,900 have a.edu email, and they made it so cool, so limited. And now 319 00:17:16,110 --> 00:17:18,990 baboom, look at it, you know, here all these years later. 320 00:17:20,010 --> 00:17:21,660 Robert Plank: And speaking of that, I'm curious about your 321 00:17:21,660 --> 00:17:24,420 growth strategies, because it's one thing to say, hey, here's 322 00:17:24,420 --> 00:17:26,250 who we're speaking to, and here's what we're doing as far 323 00:17:26,250 --> 00:17:29,100 as the community, but sometimes it's hard to even, like, get 324 00:17:29,100 --> 00:17:32,040 people in on the inside. And I'm always fascinated with like, for 325 00:17:32,040 --> 00:17:35,340 example, you talk about early internet, when Hotmail was new, 326 00:17:35,430 --> 00:17:38,100 every message you sent from Hotmail was like, Hey, this is 327 00:17:38,220 --> 00:17:41,070 done using Hotmail, which, like, that's such a dated strategy 328 00:17:41,070 --> 00:17:43,800 now, but like at the time, that was kids will never understand 329 00:17:43,800 --> 00:17:46,920 how like cool and viral that was. So as far as, like, even 330 00:17:46,920 --> 00:17:50,400 getting people using it right, getting people in the door, what 331 00:17:50,400 --> 00:17:51,390 are your thoughts there? 332 00:17:51,810 --> 00:17:54,390 Jason Schappert: So it's funny you say that we're following a 333 00:17:54,390 --> 00:17:58,470 similar strategy to that Hotmail kind of thing. Whenever you make 334 00:17:58,470 --> 00:18:02,580 a trade, you can hit choose to share to your social network, 335 00:18:02,580 --> 00:18:06,300 but that's that's been played over so many times you click 336 00:18:06,300 --> 00:18:09,330 Instagram, I will make you a perfect one by one image that 337 00:18:09,330 --> 00:18:13,500 says, I just bought 500 shares of Apple using the moolah app, 338 00:18:14,250 --> 00:18:17,910 and that has been our biggest growth, because people want to 339 00:18:17,910 --> 00:18:23,220 brag about their success. I just bought stock to the 30 year old 340 00:18:23,220 --> 00:18:25,830 nurse to post that on Facebook. It's, it's, yeah, it's kind of 341 00:18:25,830 --> 00:18:30,030 bragging, but they're genuinely proud of what they did. So 342 00:18:30,060 --> 00:18:32,760 whether you post on X or Facebook doesn't matter if you 343 00:18:32,760 --> 00:18:37,290 click it, we auto AI generates the perfect image for the 344 00:18:37,290 --> 00:18:40,560 perfect timeline on that platform. It shows their little 345 00:18:40,560 --> 00:18:43,200 profile picture, and they can brag that they just bought that 346 00:18:43,200 --> 00:18:47,340 stock. It's no different, I mean, than the idea of scent 347 00:18:47,340 --> 00:18:51,570 using Hotmail, it really is, and that's, that's the key thing I 348 00:18:51,570 --> 00:18:55,140 you mentioned this a few episodes ago. Timeless marketing 349 00:18:55,140 --> 00:18:58,440 is timeless marketing now it updates for the current times. 350 00:18:58,860 --> 00:19:02,760 But good marketing is just good marketing and things just work 351 00:19:02,760 --> 00:19:05,790 and will continue to work, yet the technology around it 352 00:19:05,790 --> 00:19:08,610 changes, and that's what you have to be willing to adjust and 353 00:19:08,610 --> 00:19:09,330 adapt to. 354 00:19:10,470 --> 00:19:12,510 Robert Plank: That is a powerful lesson. You look at what's 355 00:19:12,510 --> 00:19:15,540 timeless, what's worked, and then what is the current day 356 00:19:15,540 --> 00:19:19,170 iteration with the technology that we have, which, again, the 357 00:19:19,230 --> 00:19:22,380 a lot of the kids these days. Don't know that with AI, a lot 358 00:19:22,380 --> 00:19:25,500 of it's just like connecting to whatever API right connect to 359 00:19:25,500 --> 00:19:30,540 the dolly, API, perplexity, API, chat, GPT, you send an input, 360 00:19:30,540 --> 00:19:34,230 and it goes in the black box, it comes out, and then you can post 361 00:19:34,230 --> 00:19:37,950 an image on on Facebook, and use an API to do that too. And it's 362 00:19:37,950 --> 00:19:41,040 like just kind of like abstracting away now you just 363 00:19:41,040 --> 00:19:43,830 kind of send the commands over to where you go. And so, 364 00:19:43,830 --> 00:19:47,400 speaking of kind of adding to the features and connecting the 365 00:19:47,400 --> 00:19:50,970 systems, what's in store for the future for Imua? What do you 366 00:19:50,970 --> 00:19:52,710 have excited about the coming months? 367 00:19:52,920 --> 00:19:55,410 Jason Schappert: Yeah, so a few big things. The first is to 368 00:19:55,410 --> 00:19:59,490 really take our AI up a notch, which is with the robo advising 369 00:19:59,490 --> 00:20:02,970 and Robo. Trading. So right now, everything is scored and you're 370 00:20:02,970 --> 00:20:06,240 trading everything manually. Of course, you get your alerts, but 371 00:20:06,240 --> 00:20:08,760 you hop in there, you trigger your trades through limit orders 372 00:20:08,790 --> 00:20:11,430 or through market orders. What we'd like to do is create a 373 00:20:11,430 --> 00:20:16,380 pocket in our moolah Maverick. We're calling it is our AI 374 00:20:16,380 --> 00:20:19,590 platform that trades off the same scoring metrics, but the 375 00:20:19,590 --> 00:20:23,850 moment the stock hits that buy score, any funds you have 376 00:20:23,880 --> 00:20:27,990 allocated to be Robo traded, they will automatically trade 377 00:20:27,990 --> 00:20:31,140 for you. And how that's different, you could say, Jason, 378 00:20:31,140 --> 00:20:35,190 Robo traders exist, and you would be right, but in the 379 00:20:35,190 --> 00:20:38,580 account, it is strictly a robo trading account. Every Dollar is 380 00:20:38,580 --> 00:20:42,300 Robo traded, and you don't do anything. We are allocating a 381 00:20:42,360 --> 00:20:45,990 self directed where Robert keep 1000 bucks on the side and 382 00:20:45,990 --> 00:20:48,390 continue to do your fun trades, if you want to play around with 383 00:20:48,390 --> 00:20:51,810 Tesla, whatever you want to do. And then you can upload to your 384 00:20:51,810 --> 00:20:55,440 other portfolio in moolah Maverick, right, $1,000 there, 385 00:20:55,440 --> 00:20:58,470 and it will auto trade for you, show the returns. And here's the 386 00:20:58,470 --> 00:21:02,250 really cool thing is we're adding in there. And this is 387 00:21:02,250 --> 00:21:06,090 where that education piece comes in, tax loss harvesting as well. 388 00:21:06,090 --> 00:21:08,670 Because obviously, if we're making you money, there's going 389 00:21:08,670 --> 00:21:11,850 to be some tax consequences this. So we're selling the right 390 00:21:11,850 --> 00:21:14,940 shares in a first in, first out, to limit short term capital 391 00:21:14,940 --> 00:21:18,720 gains, long term capital gains, dividend reinvestment. All those 392 00:21:18,720 --> 00:21:22,200 tax laws are programmed in it so it knows. Hey, don't you dare 393 00:21:22,200 --> 00:21:25,440 trade this in three more days, those shares are considered a 394 00:21:25,440 --> 00:21:28,860 long term capital gain, which is taxed much less than a short 395 00:21:28,860 --> 00:21:33,450 term capital gain. So it even has modern day tax code and 396 00:21:33,450 --> 00:21:37,290 knowledge based on that person's state, based on their age, their 397 00:21:37,290 --> 00:21:41,220 risk profile and their goals, and it makes the trades for them 398 00:21:41,250 --> 00:21:44,310 as well. Like, that's the level that we're getting to now 399 00:21:45,300 --> 00:21:47,820 Robert Plank: that is amazing. Well, if chat GPT can pass the 400 00:21:47,820 --> 00:21:50,340 bar, then they can do these other things right. It can 401 00:21:50,340 --> 00:21:54,360 navigate the state by state laws and contract sheet. And it's 402 00:21:54,360 --> 00:21:58,230 like, early on, the criticism of like, chat GPT especially was, 403 00:21:58,230 --> 00:22:01,290 well, its information is up until the state will then feed 404 00:22:01,290 --> 00:22:04,050 it some the more up to date information. And there you go. 405 00:22:04,230 --> 00:22:06,810 Find your way around the problem. Like they say, don't 406 00:22:06,810 --> 00:22:10,200 worry so much about the how, as far as, like, what, just find 407 00:22:10,200 --> 00:22:13,170 the path to get there. And so as we're we're having this fun 408 00:22:13,170 --> 00:22:15,750 conversation, as as you promised in the beginning, like we could 409 00:22:15,750 --> 00:22:17,880 go for hours if you wanted to, right? You're so passionate 410 00:22:17,880 --> 00:22:21,120 about AI, but what you built, but since we just met, I don't 411 00:22:21,120 --> 00:22:24,840 know, a really good question to ask you, so in our conversation 412 00:22:24,840 --> 00:22:27,390 we're having, is there a missing, hidden, invisible 413 00:22:27,390 --> 00:22:30,360 question that you wish I would ask you, and can we just pretend 414 00:22:30,450 --> 00:22:33,030 that I asked you and get the answer? Sure 415 00:22:33,000 --> 00:22:36,000 Jason Schappert: it is. It's actually a phrase, I guess you 416 00:22:36,000 --> 00:22:38,250 would. You would ask the question, you know, what is the 417 00:22:38,820 --> 00:22:41,310 what is the philosophy I've really stood on through the 418 00:22:41,310 --> 00:22:43,590 highs and lows of entrepreneurship, and there's 419 00:22:43,590 --> 00:22:47,490 been plenty in the past 16 years, from foreclosure notices 420 00:22:47,490 --> 00:22:52,500 to PE buyouts. And it's actually from that book Think and Grow 421 00:22:52,500 --> 00:22:55,410 Rich by Napoleon Hill. If your listeners haven't read it, 422 00:22:55,410 --> 00:22:57,660 please, please, please, go pick it up. We'll be doing a study of 423 00:22:57,660 --> 00:23:03,360 it in January. The phrase is, in every adversity, there's the 424 00:23:03,360 --> 00:23:07,740 seed of a greater advantage. And what is a seed? Right? A seed is 425 00:23:07,740 --> 00:23:11,130 really nothing if you don't water it and put it in good soil 426 00:23:11,220 --> 00:23:14,190 and give it light and bring it in when it gets too cold and, 427 00:23:14,220 --> 00:23:17,220 you know, bring it in when it's too hot even, and just take care 428 00:23:17,220 --> 00:23:19,050 of it. Then it's a little sprout, and it continues to 429 00:23:19,050 --> 00:23:23,130 grow. In every adversity, there's a seed of a greater 430 00:23:23,130 --> 00:23:26,400 advantage. You have to be willing to look for that seed, 431 00:23:26,490 --> 00:23:29,520 water it, nurture it, and love it. Not everything is a wall. 432 00:23:29,580 --> 00:23:33,030 Not every No means no. You have to continue to persevere and 433 00:23:33,030 --> 00:23:35,730 push forward. But you're not there is not an overnight 434 00:23:35,730 --> 00:23:38,940 success. I haven't met that person just yet, short of an 435 00:23:38,940 --> 00:23:44,160 inheritance. People see this pretty picture, this beautiful 436 00:23:44,160 --> 00:23:47,790 performance, on stage, but they forget that behind stage is 437 00:23:47,790 --> 00:23:50,520 complete chaos. And directors run around and costume changes 438 00:23:50,520 --> 00:23:53,910 and everything else happening behind the stage. One thing I 439 00:23:53,910 --> 00:23:56,850 love about your podcast is we talk about what happens behind 440 00:23:56,850 --> 00:24:00,210 the stage, not just what the pretty performance on the stage. 441 00:24:00,510 --> 00:24:03,450 That's that's the easy part. Honestly, it's the chaos behind 442 00:24:03,450 --> 00:24:05,940 the stage that people need to really hear about, because 443 00:24:05,940 --> 00:24:07,440 that's what entrepreneurship really is 444 00:24:08,580 --> 00:24:10,860 Robert Plank: right, the messiness and the chaos and the 445 00:24:10,920 --> 00:24:14,160 many ingredients. Because I love the seed metaphor, because 446 00:24:14,280 --> 00:24:17,430 there's also something in that kind of line of thought about 447 00:24:17,430 --> 00:24:21,720 how, well, say you have a seed of a tomato plants, it won't 448 00:24:21,840 --> 00:24:24,660 grow to become an oak tree. Like, it's like, destined to be 449 00:24:24,660 --> 00:24:27,540 that thing. But then also, there's the element of 450 00:24:27,540 --> 00:24:30,570 responsibility in that you do have to nurture it. And it can 451 00:24:30,570 --> 00:24:33,750 be a tomato plant that dies, or it can be big, or it can be 452 00:24:33,750 --> 00:24:37,320 unhealthy, but it's like, guaranteed to be on some kind of 453 00:24:37,320 --> 00:24:40,080 a trajectory. But there's also these other factors, of like, 454 00:24:40,080 --> 00:24:42,720 well, it's also not guaranteed. You also have to put in the 455 00:24:42,720 --> 00:24:45,660 work. So it's it's very like beautiful and thoughtful as far 456 00:24:45,660 --> 00:24:49,050 as US navigating the complexities of life and 457 00:24:49,050 --> 00:24:52,200 business and entrepreneurship and relationships and our own 458 00:24:52,350 --> 00:24:55,680 logic, emotion, money, everything that goes along with 459 00:24:55,680 --> 00:25:00,030 that. And so how can people start using this amazing app? 460 00:25:00,060 --> 00:25:03,960 You've spoken about moola. I believe the website is m, O, 461 00:25:04,320 --> 00:25:05,340 o.la, correct, yep. 462 00:25:05,340 --> 00:25:08,100 Jason Schappert: Moo dot law, we always say so you can check out 463 00:25:08,100 --> 00:25:11,130 your app store, Apple, Google, play, it doesn't matter. Moolah 464 00:25:11,160 --> 00:25:15,060 invest is the investing app. Moolah savings is the savings 465 00:25:15,060 --> 00:25:17,580 and banking app. As I alluded to, you can head over to the 466 00:25:17,580 --> 00:25:21,630 website, moo dot law, and we do a ton like, before you even 467 00:25:21,630 --> 00:25:24,510 check it out, like, check out our social media stuff. Make 468 00:25:24,510 --> 00:25:27,570 sure you love my teaching style. Make sure you love our mission 469 00:25:27,630 --> 00:25:31,260 and everything else we're across from Tiktok through YouTube and 470 00:25:31,260 --> 00:25:34,110 everything in between. It's moolah copilot, because our last 471 00:25:34,110 --> 00:25:37,110 business was aviation and copilots the buzzy like, AI 472 00:25:37,110 --> 00:25:41,010 word. Now I didn't play on that one, but moolah copilot. You can 473 00:25:41,010 --> 00:25:43,440 find us across all social media platforms as well. 474 00:25:44,250 --> 00:25:48,030 Robert Plank: Very cool moolah co pilot and moo.la check out. 475 00:25:48,030 --> 00:25:52,170 This AI driven stock scoring and Decision Engine, but it also has 476 00:25:52,170 --> 00:25:55,650 so much more, as Jason alluded to, right? There's the pockets, 477 00:25:55,710 --> 00:25:58,920 there's the robo trading, there's the advising, there's 478 00:25:58,950 --> 00:26:02,820 the book study of Think and Grow Rich and so much more. Who knows 479 00:26:02,820 --> 00:26:06,210 what else will be added to the app by the time you watch this, 480 00:26:06,210 --> 00:26:09,570 listen to this, install it the way that the cycle is crazy. So 481 00:26:09,570 --> 00:26:13,620 check out moolah and tell Jason that Robert plank from the 482 00:26:13,620 --> 00:26:15,960 marketer of the day podcast, sent you. You're going to love 483 00:26:15,960 --> 00:26:18,900 it. It'll change your life. You'll use AI for something 484 00:26:18,900 --> 00:26:22,050 that's not a distraction or not something that's meant to put 485 00:26:22,050 --> 00:26:25,080 better ads or better TV shows for you. Use it to enrich your 486 00:26:25,080 --> 00:26:28,290 life, increase your nest egg, build your wealth. Moolah is 487 00:26:28,290 --> 00:26:32,070 this very wonderful app, and as they're going to moo.la Jason, 488 00:26:32,070 --> 00:26:35,880 is there any final push or urgency or just words of advice 489 00:26:35,940 --> 00:26:38,280 to guarantee if someone goes and installs moolah, 490 00:26:38,670 --> 00:26:42,060 Jason Schappert: listen time is working against us when it comes 491 00:26:42,060 --> 00:26:46,260 to our money right, as far as investing, as far as savings, as 492 00:26:46,260 --> 00:26:50,550 everything goes it's time in the market, not trying to time the 493 00:26:50,550 --> 00:26:54,060 market. Get in the market. Get investing. Put time on your 494 00:26:54,060 --> 00:26:56,760 side. Compound interest is the winner at the end of the day. 495 00:26:59,760 --> 00:27:04,170 Robert Plank: D f y podcast.com, forward, slash, free, go there 496 00:27:04,170 --> 00:27:07,800 right now to see what you could be missing in your podcast. 497 00:27:07,950 --> 00:27:12,420 Maybe you aren't active enough on social media. Are you writing 498 00:27:12,420 --> 00:27:16,170 and broadcasting an email for every episode of your podcast? 499 00:27:16,260 --> 00:27:19,230 Do you follow up with your podcast guests? Do you do things 500 00:27:19,230 --> 00:27:23,250 to make your podcast interview and content creation easier. Go 501 00:27:23,250 --> 00:27:29,190 to dfy podcast.com/free to claim your gift right now you.