1 00:00:04,500 --> 00:00:07,080 Robert Plank: Hey, we're here on the podcast with Nick Kraus, who 2 00:00:07,080 --> 00:00:10,620 is an accomplished entrepreneur. He's a business leader. He is 3 00:00:10,620 --> 00:00:14,340 the founder and CEO of Kraus marketing, and that's an award 4 00:00:14,340 --> 00:00:17,580 winning agency known for its exceptional marketing strategy 5 00:00:17,580 --> 00:00:21,500 and creative and he also has a book called The Shark Bite 6 00:00:21,500 --> 00:00:25,100 method, which teaches you how to build brand value, how to 7 00:00:25,100 --> 00:00:28,880 shorten those sales cycles, and how to drive leads to create 8 00:00:28,880 --> 00:00:32,600 revenue. So we're going to get and dive into some of these fun 9 00:00:32,600 --> 00:00:36,380 secrets about seeking to stay ahead in the ever evolving 10 00:00:36,380 --> 00:00:40,040 business landscape, to get to those goals, to have some fun, 11 00:00:40,100 --> 00:00:42,820 to make some money, to build that business, to change lives. 12 00:00:42,880 --> 00:00:45,400 Nick is the guy to talk to. So, Nick, glad to be speaking with 13 00:00:45,400 --> 00:00:45,520 you. 14 00:00:45,640 --> 00:00:47,140 Nick Kraus: Thank you, Robert, glad to be here. 15 00:00:47,920 --> 00:00:49,840 Robert Plank: So I'm glad to have you. And so we introduced 16 00:00:49,840 --> 00:00:52,120 you a little bit. Hyped you up. In your own words, what 17 00:00:52,120 --> 00:00:55,120 currently has you? Turned on? Excited, energized. 18 00:00:55,780 --> 00:00:58,600 Nick Kraus: You know, I I'm glad that we're getting into, I can't 19 00:00:58,600 --> 00:01:03,120 believe to say 2025, here, you know, the world has gone through 20 00:01:03,120 --> 00:01:06,840 a lot of things and and I think that just, you know, there's 21 00:01:07,380 --> 00:01:16,620 movement and positivity. And now, whether I'm going to say 22 00:01:16,620 --> 00:01:20,540 off of that one, but what has me excited right now is just 23 00:01:20,720 --> 00:01:24,680 momentum, momentum of business and of where we're going, 24 00:01:25,740 --> 00:01:29,280 Robert Plank: and that idea of momentum, it took me a while to 25 00:01:29,430 --> 00:01:32,040 get into that. When I was younger, I thought, Okay, well, 26 00:01:32,040 --> 00:01:34,890 I'll make this amount of money and I'll do this, and then I'll 27 00:01:34,890 --> 00:01:38,130 like, and then I'll like, take a break. And when I got older, I 28 00:01:38,130 --> 00:01:41,160 was like, you know, taking a break is and a lot of times a 29 00:01:41,160 --> 00:01:44,310 cop out saying, like, well, I need to, like, mentally recharge 30 00:01:44,310 --> 00:01:47,040 my batteries or something, after getting there with this project, 31 00:01:47,040 --> 00:01:49,950 going to the next and as soon as I and then, you know, at that 32 00:01:49,950 --> 00:01:52,440 point, like, smartphones picked up, and then you could just, 33 00:01:52,440 --> 00:01:54,510 like, stop and like, type a document on your phone. And I 34 00:01:54,510 --> 00:01:57,150 was like, hey, you know, there's, like, you have the 35 00:01:57,150 --> 00:02:00,210 shark bite method. There's that saying of like, sharks are 36 00:02:00,210 --> 00:02:03,990 always moving right. You stop and you die, and sometimes it's 37 00:02:03,990 --> 00:02:07,020 hard to pick back up again, right? And so I tell myself, 38 00:02:07,020 --> 00:02:10,890 with the craziness of the world you mentioned, and the social 39 00:02:10,890 --> 00:02:13,290 media feeds and all that, having to, like, learn all this stuff 40 00:02:13,290 --> 00:02:18,240 about AI, it's like, if we can turn it into a positive, then we 41 00:02:18,240 --> 00:02:21,270 don't have to, like, play stop and go or play catch up. We can, 42 00:02:21,330 --> 00:02:24,060 kind of like use it to our advantage and build a business 43 00:02:24,060 --> 00:02:27,510 and kind of strengthen the muscle. And so I'm all about 44 00:02:27,540 --> 00:02:30,930 avoiding those cop outs and learning from the greats such as 45 00:02:30,930 --> 00:02:33,570 you, who have accomplished so many amazing things. And so what 46 00:02:33,570 --> 00:02:36,300 have you accomplished? What is your company all about? What 47 00:02:36,300 --> 00:02:37,680 should we be super impressed by? 48 00:02:37,980 --> 00:02:40,350 Nick Kraus: Yeah, well, I appreciate that. So cross 49 00:02:40,350 --> 00:02:44,070 marketing is a 40 person agency. I found it myself. I started on 50 00:02:44,070 --> 00:02:48,210 credit cards. I started during the Great Recession. Back in 51 00:02:48,210 --> 00:02:52,620 2008 I left a corporate job. They were willing to transfer 52 00:02:52,620 --> 00:02:55,170 me. Everyone was getting laid off. People don't remember these 53 00:02:55,170 --> 00:02:58,860 times. Some young people don't understand these times, but 54 00:02:58,860 --> 00:03:02,550 everyone was getting laid off. There was also the opportunity 55 00:03:02,550 --> 00:03:08,010 to go on two years of paid leave and money from the government to 56 00:03:08,040 --> 00:03:13,470 go to college, it all sounds crazy, but it's true, and a lot 57 00:03:13,470 --> 00:03:17,400 of people took that opportunity to just basically do nothing, 58 00:03:17,430 --> 00:03:21,180 and I saw a lot of people never get back into a career. I 59 00:03:21,180 --> 00:03:24,810 started cross marketing that year, I had an opportunity to 60 00:03:24,810 --> 00:03:28,740 transfer. I was one of 1010, people out of 500 that was 61 00:03:28,740 --> 00:03:32,820 offered to transfer. I didn't take it, and I started my 62 00:03:32,820 --> 00:03:40,230 company. I took a layoff on a Friday, September 26 on 63 00:03:40,260 --> 00:03:50,520 September 29 2008 I walked the downtown of Morristown, New 64 00:03:50,520 --> 00:03:53,940 Jersey, and knocked on every single door in that downtown. 65 00:03:54,330 --> 00:03:59,370 And I said, Hi, my name is Nick Kraus. I just started a new 66 00:03:59,760 --> 00:04:04,140 advertising agency here in Morristown. Nice to meet you. 67 00:04:04,860 --> 00:04:09,090 And I handed out brochures and business cards, and I didn't 68 00:04:09,090 --> 00:04:12,090 take a day off. I didn't take one second. Also, that resonates 69 00:04:12,090 --> 00:04:17,040 with me huge Robert. And you know what? I had no money. I was 70 00:04:17,070 --> 00:04:21,690 26 years old, and I had credit cards, and me and my wife just, 71 00:04:21,690 --> 00:04:25,320 you know, we just grind it for four or five years of trauma, 72 00:04:25,740 --> 00:04:31,320 and now, you know, things have have changed, and it's the it's 73 00:04:31,320 --> 00:04:33,690 a long game. You know, a lot of people don't play. A lot of 74 00:04:33,690 --> 00:04:36,480 people want that instant success, but we played the long 75 00:04:36,480 --> 00:04:38,910 game, and it's been really paying off for us. 76 00:04:39,860 --> 00:04:41,740 Robert Plank: Well, this is inspiring. And I agree with you 77 00:04:41,800 --> 00:04:45,520 that a lot of people, they they want the instant success. They 78 00:04:45,520 --> 00:04:48,220 don't want to work for it, and they and I think we all 79 00:04:48,400 --> 00:04:52,420 underestimate how much work is required to get there. I think 80 00:04:52,420 --> 00:04:55,060 that when you think, say, in the example of, like, landing a 81 00:04:55,060 --> 00:04:57,820 local client, right, there's a thick enough, okay, well, let 82 00:04:57,820 --> 00:05:00,540 me, um, let me look in the yellow pages and. We choose 83 00:05:00,540 --> 00:05:03,420 like, 10 people, and maybe next week, I'll call one of them, and 84 00:05:03,420 --> 00:05:07,020 you're like, I'll go everywhere downtown. I'll like, see, just 85 00:05:07,020 --> 00:05:11,160 like, What there is, what the results, the data, who bites, so 86 00:05:11,160 --> 00:05:15,120 to speak, to use your shark bite terms. And like, I remember, 87 00:05:15,840 --> 00:05:19,200 like, Grant Cardone was saying, like, one time, like, he like, 88 00:05:19,260 --> 00:05:22,820 visited every business in Miami and like, I believe it right. I 89 00:05:22,820 --> 00:05:26,780 believe you went to like, is that 10,000 20,000 businesses 90 00:05:26,780 --> 00:05:27,680 like, I believe 91 00:05:29,540 --> 00:05:32,480 Nick Kraus: that Monday, while everyone takes take took their 92 00:05:32,480 --> 00:05:36,380 layoff, everyone took their weeks vacation and a couple 93 00:05:36,380 --> 00:05:40,300 years off, went back to school for yada yada yada, I actually 94 00:05:40,300 --> 00:05:45,340 made $13,000 sale, a $13,000 sale that Monday, the first day 95 00:05:45,340 --> 00:05:49,900 I opened my business. And that was huge for me. $13,000 Well, I 96 00:05:49,900 --> 00:05:53,800 was only making $75,000 a year in corporate, and then I was 97 00:05:53,800 --> 00:05:59,320 making $50,000 on the side. I was freelancing already, so, but 98 00:05:59,320 --> 00:06:03,120 that $13,000 I mean, that was, that was just huge to me. 99 00:06:04,260 --> 00:06:06,000 Robert Plank: That's life changing, and it's encouraging. 100 00:06:06,000 --> 00:06:09,360 And so, what was the deliverable? You make $13,000 101 00:06:10,260 --> 00:06:12,000 sale? What's the package? 102 00:06:14,100 --> 00:06:17,100 Nick Kraus: It's very much what we do right now. So that was 103 00:06:17,100 --> 00:06:19,740 building awareness for a restaurant and getting people in 104 00:06:19,740 --> 00:06:24,080 the door. You know, it was a complete recession, and it was 105 00:06:24,080 --> 00:06:27,860 hard for people to make money. At the time, we would pack that 106 00:06:27,860 --> 00:06:30,800 restaurant, we got live music, and we built awareness around 107 00:06:30,800 --> 00:06:35,000 this beautiful piano bar in downtown Morristown. But 108 00:06:35,600 --> 00:06:39,260 nowadays, what we do is the same thing. We build brands and we 109 00:06:39,260 --> 00:06:44,260 build awareness around those brands so beautiful websites 110 00:06:44,440 --> 00:06:49,780 that speak to your audience and resonate with that audience, and 111 00:06:50,260 --> 00:06:54,520 they're your communication goals. And then we build 112 00:06:54,520 --> 00:06:58,600 awareness around it through SEO, social media pay per click. And 113 00:06:58,600 --> 00:07:05,280 then, of course, paid media like CTV. Do you know what CTV is? 114 00:07:05,280 --> 00:07:10,380 Robert, it's, it's like paid advertising for like Hulu and 115 00:07:10,380 --> 00:07:15,000 Netflix and like everywhere, like Roku, fire stick. It's 116 00:07:15,000 --> 00:07:20,960 commercials on your streaming device that you can see and you 117 00:07:20,960 --> 00:07:25,880 can get to your target audience just like social media, with the 118 00:07:26,720 --> 00:07:32,960 targeted behaviors and interests and geos and demos that unlike 119 00:07:33,020 --> 00:07:38,360 traditional commercials, where you just buy inventory around 120 00:07:39,500 --> 00:07:45,700 specific shows. This finds the people where they are. CTV is 121 00:07:45,700 --> 00:07:48,760 huge for us. It's been doing great. We have a studios 122 00:07:48,760 --> 00:07:53,020 division that creates commercials, and we use CTV to 123 00:07:53,020 --> 00:07:55,900 get those commercials directly in front of our target audience. 124 00:07:56,860 --> 00:07:58,960 Robert Plank: That's amazing, that you can just tap into their 125 00:07:58,960 --> 00:08:02,040 Pay Per Click Network, and it's like, back in the good old days 126 00:08:02,040 --> 00:08:05,280 when you would have, like, the public access channel, and 127 00:08:05,280 --> 00:08:07,920 they'd like have the local commercials, or your, you know, 128 00:08:07,920 --> 00:08:10,740 your local news channel, a lot of that's gone away because 129 00:08:10,740 --> 00:08:13,140 people are, like, tuning into the streaming, the Hulu, but 130 00:08:13,260 --> 00:08:16,080 it's like they the advertising has figured out a way to fill 131 00:08:16,080 --> 00:08:18,840 that gap, to get that back where, even though maybe you're 132 00:08:18,840 --> 00:08:22,340 not tuning into the like, the the local airwaves, the TV 133 00:08:22,340 --> 00:08:25,820 station, but you're streaming then, because you're in this, 134 00:08:26,240 --> 00:08:30,200 this geographic region, the zip code, then it runs that ad on 135 00:08:30,260 --> 00:08:33,320 Hulu. And so you, you look, you kind of run these amazing 136 00:08:33,320 --> 00:08:36,320 marketing campaigns, right? You have the website, you have the 137 00:08:36,320 --> 00:08:40,900 social media, you have the paid advertising. And so when you're 138 00:08:41,020 --> 00:08:44,620 when you are talking to a business, a restaurant, a club, 139 00:08:44,620 --> 00:08:46,660 and you're telling them about all these things that are 140 00:08:46,660 --> 00:08:50,020 possible, like, what? What's the usual pushback? What are the 141 00:08:50,140 --> 00:08:52,780 objections that you have to overcome when selling this cool 142 00:08:52,780 --> 00:08:53,200 idea? 143 00:08:53,680 --> 00:08:57,280 Nick Kraus: So it's always about ROI, right? The clients always 144 00:08:57,280 --> 00:09:02,700 ask, well, what's the ROI? And I would beg for everyone to 145 00:09:02,700 --> 00:09:06,240 understand that the valuation of your business and your 146 00:09:06,240 --> 00:09:11,400 organization has an ROI with a good digital presence. So 147 00:09:11,460 --> 00:09:14,820 imagine your company no digital presence. No one's ever seen 148 00:09:14,820 --> 00:09:18,660 your website or your website sucks or both, and you're trying 149 00:09:18,660 --> 00:09:22,280 to sell that company. Do you think that company is worth a 150 00:09:22,280 --> 00:09:25,520 little or a lot? It's worth a little, very little. Now you 151 00:09:25,520 --> 00:09:28,400 have a great digital presence. Even if your company isn't 152 00:09:28,400 --> 00:09:30,980 getting that much revenue, even if you're not making that much 153 00:09:30,980 --> 00:09:34,520 money, you had a great digital presence, that brand is worth 154 00:09:34,520 --> 00:09:39,440 something. So I say to companies and and usually what is 155 00:09:39,440 --> 00:09:41,540 happening is you're making money. That's the reason that 156 00:09:41,540 --> 00:09:45,220 you come into a person like person like me. You have, you 157 00:09:45,220 --> 00:09:51,640 know, 10 million, 100 million, a billion in revenue, right? And 158 00:09:51,700 --> 00:09:57,880 if your brand has no digital presence, then your brand is 159 00:09:57,880 --> 00:10:01,500 worth a lot less. Now, if your brand. Has a digital presence, 160 00:10:01,740 --> 00:10:05,520 it's worth a lot more. So I say to those people that ask me 161 00:10:05,520 --> 00:10:11,220 about ROI, the valuation of your organization, your company, has 162 00:10:11,220 --> 00:10:15,720 an ROI alone with a good digital presence. Of course, they want 163 00:10:15,720 --> 00:10:19,020 leads, though, Robert, and that's the one part that you 164 00:10:19,020 --> 00:10:23,000 know. All we can do is deliver, and we deliver us as best we 165 00:10:23,000 --> 00:10:27,680 can. And you know, you get credit. You get credit for, you 166 00:10:27,680 --> 00:10:30,320 know, from good companies and good partners. They'll give you 167 00:10:30,320 --> 00:10:32,900 all the credit in the world, and from other partners. They'll 168 00:10:32,900 --> 00:10:35,780 tell you that, yeah, of course, business is up 20% but we don't 169 00:10:35,780 --> 00:10:37,940 think it's from you. And I'll say, Okay, well, then how is it 170 00:10:37,940 --> 00:10:41,920 up? But that's a life we lead because we're digital marketers, 171 00:10:41,920 --> 00:10:46,180 as digital marketers, we have pin hold ourselves to KPIs and 172 00:10:46,180 --> 00:10:51,100 to being able to show them ROI and and you know that pigeon 173 00:10:51,100 --> 00:10:55,060 hole is strong, but you know, I'm trying to educate my clients 174 00:10:55,060 --> 00:11:01,740 on just the value of a great brand, and I think that my best 175 00:11:01,740 --> 00:11:03,360 clients really understand that 176 00:11:04,560 --> 00:11:06,960 Robert Plank: wonderful and yeah, and you like you have the 177 00:11:06,960 --> 00:11:09,420 people that are for you and the people that aren't for you and 178 00:11:09,420 --> 00:11:12,060 the people that are for you. You work your magic. You make all 179 00:11:12,060 --> 00:11:15,180 these different moving parts work together, and you show them 180 00:11:15,180 --> 00:11:20,100 some results. And so I'm curious about the struggles, the drama, 181 00:11:20,100 --> 00:11:23,360 the difficulties. And so when you have been growing this 182 00:11:23,360 --> 00:11:26,180 company, getting these clients, maybe running these campaigns, 183 00:11:26,300 --> 00:11:29,480 it's never a start to finish straight line, right? There's 184 00:11:29,480 --> 00:11:32,420 always things that go wrong. So is there anything that comes to 185 00:11:32,420 --> 00:11:35,480 mind that would be fun to talk about, as far as just the 186 00:11:35,660 --> 00:11:38,900 struggles, the missteps, either like in a campaign, or in your 187 00:11:38,900 --> 00:11:40,360 journey overall? Yeah. 188 00:11:40,360 --> 00:11:44,860 Nick Kraus: So I, you know, I, I tell people that the first five 189 00:11:44,860 --> 00:11:47,380 years, I used to tell people, I don't really say it anymore, but 190 00:11:47,380 --> 00:11:51,460 it's still true. The first five years of my business were 191 00:11:51,460 --> 00:11:56,320 nothing short of traumatic. I couldn't sleep. I barely had 192 00:11:56,320 --> 00:12:02,760 enough money, I had a new kid, I married my beautiful wife, and I 193 00:12:02,820 --> 00:12:07,440 had a mortgage. I could barely afford. Putting food on the 194 00:12:07,440 --> 00:12:13,800 table was nearly impossible. And like, I remember my father 195 00:12:13,800 --> 00:12:17,580 telling me about, during the Depression, how spilt milk would 196 00:12:17,580 --> 00:12:21,440 get you beaten. And I just remember like, of course, I 197 00:12:21,440 --> 00:12:27,260 would never think of that, but it's just, I just remembered, 198 00:12:27,260 --> 00:12:32,900 like, eating noodles and canned soup and and I don't think 199 00:12:32,900 --> 00:12:37,640 people really understand how hard it can be to start 200 00:12:37,640 --> 00:12:43,840 something, but we went through that. And we had, you know, we 201 00:12:43,840 --> 00:12:46,600 had times where it just, you know, you're going to the 202 00:12:46,600 --> 00:12:49,480 grocery store to trying to find something that's cheap. And I 203 00:12:49,480 --> 00:12:52,600 remember my father telling me, you know, Nick potatoes and 204 00:12:52,600 --> 00:12:56,080 cabbage are always cheap, you know. And it's like, and it was 205 00:12:56,080 --> 00:12:59,980 a crazy time to think of that. Now, you know, I, I, I am 206 00:12:59,980 --> 00:13:04,020 fortunate enough, and I am also a little bit gluttonous enough 207 00:13:04,020 --> 00:13:06,600 to go to a restaurant every single day, is one of the things 208 00:13:06,600 --> 00:13:11,340 I love to do is go and eat out. But yeah, it was, it was a very 209 00:13:11,340 --> 00:13:14,520 traumatic time to start the company, and I tell you why, 210 00:13:14,520 --> 00:13:18,660 Robert, it's more. It wasn't, it wasn't that I couldn't eat 211 00:13:18,660 --> 00:13:23,240 canned soup. It wasn't that I couldn't pay my mortgage, I 212 00:13:23,240 --> 00:13:27,920 could get that all done. It was for me. Everyone wanted to see 213 00:13:27,920 --> 00:13:31,580 me fail. No one believed it could happen. That's what they 214 00:13:31,580 --> 00:13:35,840 wanted to see. And people will tell you over and over again, 215 00:13:35,840 --> 00:13:39,440 what are you doing? You're an idiot. Why would you do that? 216 00:13:40,220 --> 00:13:43,480 You're never going to make it, and they'll say it in nicer 217 00:13:43,480 --> 00:13:46,900 ways. Some will say it directly. Some said it directly to me. 218 00:13:47,080 --> 00:13:51,760 Some say it in nicer ways. Some will laugh at you. And that was 219 00:13:51,760 --> 00:13:54,820 the biggest fear. That was probably the biggest part of the 220 00:13:54,820 --> 00:13:57,880 trauma, was no one getting your back. And guess what? Now 221 00:13:57,880 --> 00:14:02,460 everyone has my back. Big, big fucking surprise, right? So that 222 00:14:02,460 --> 00:14:05,400 was probably the hardest I'll tell you a story about my 223 00:14:05,400 --> 00:14:10,320 company, though, fail forward. Story was we launched a new 224 00:14:10,320 --> 00:14:14,220 website. It was back in like 2016 2017 for crafts marketing. 225 00:14:14,700 --> 00:14:17,280 When we launched it, the phones went dead and I couldn't 226 00:14:17,280 --> 00:14:20,480 understand we had good inbound leads. I had worked hard on our 227 00:14:20,480 --> 00:14:25,280 SEO and our social media for years, and I didn't realize how 228 00:14:25,280 --> 00:14:28,880 good our SEO was until we launched that new website, and 229 00:14:29,060 --> 00:14:33,440 the phones went dead, and me and my wife struggling to figure it 230 00:14:33,440 --> 00:14:37,280 out, we found out we had a no crawl on our website for the 231 00:14:37,280 --> 00:14:41,560 bots couldn't actually redirect, you know, redirect our website 232 00:14:41,560 --> 00:14:47,500 or put it into, you know, into Google search results, and we 233 00:14:47,500 --> 00:14:52,480 fixed that, and I said, cross marketing now is the number one 234 00:14:52,480 --> 00:14:54,940 client of cross marketing. Whatever we do for our best 235 00:14:54,940 --> 00:14:58,240 clients, we are going to do for ourselves. And since then, it's 236 00:14:58,240 --> 00:15:01,620 been astronomical how much. We have grown. I mean, the inbound 237 00:15:01,620 --> 00:15:05,880 leads are insane. We write as many blogs, we do as many 238 00:15:05,880 --> 00:15:10,620 webinars. We we wrote a book where we we do as much social 239 00:15:10,620 --> 00:15:13,980 media as some of the biggest brands in the world, because we 240 00:15:13,980 --> 00:15:18,180 believe in what we do, and it's been amazing for our business. 241 00:15:18,180 --> 00:15:21,800 That was like a that was a fail for moment, where we just, we 242 00:15:21,800 --> 00:15:26,120 launched a website, and, you know, and our phones went dead, 243 00:15:26,120 --> 00:15:30,620 and I realized how important our own digital marketing was to our 244 00:15:30,620 --> 00:15:34,280 company. And I said, let's, you know, let's do it even better. 245 00:15:34,280 --> 00:15:37,100 Let's, let's go, let's go even harder. And it's, it's been 246 00:15:37,100 --> 00:15:37,760 really great. 247 00:15:38,780 --> 00:15:40,720 Robert Plank: You know, that's easy for a lot of business 248 00:15:40,720 --> 00:15:43,540 owners who forget, be your number one client. That way you 249 00:15:43,720 --> 00:15:46,540 get the bugs worked out. And I imagine that there's a 250 00:15:46,540 --> 00:15:50,500 perception factor as well. Like, imagine being an SEO agency with 251 00:15:50,500 --> 00:15:53,680 bad SEO. Imagine being a paid ad agency, not renting paid ads, 252 00:15:53,680 --> 00:15:57,280 like do, like, eat your own dog food, like, be your number one 253 00:15:57,280 --> 00:16:00,840 client. And that way people can see like, you don't even really 254 00:16:00,840 --> 00:16:04,920 have to, you don't have to do as much teaching, right? They can 255 00:16:04,920 --> 00:16:08,460 just look and see what you have going on as far as your own 256 00:16:08,460 --> 00:16:11,520 social media posting what's on your website, and say, Hey, 257 00:16:11,520 --> 00:16:14,280 cool. They know what they're doing as far as their own site. 258 00:16:14,400 --> 00:16:19,440 I want this for myself as well, and that's also really powerful 259 00:16:19,500 --> 00:16:22,640 what you have to say about the the people that you hang around 260 00:16:22,640 --> 00:16:25,220 with, right? Because, um, like we mentioned before we started 261 00:16:25,220 --> 00:16:27,680 recording, you love, Think and Grow Rich. And there's that this 262 00:16:27,680 --> 00:16:30,620 quote that, like, finds its way back in my brain on a weekly 263 00:16:30,620 --> 00:16:33,980 basis, which is something like the the guaranteed way to fail 264 00:16:33,980 --> 00:16:36,800 is to listen to your friends and family. And it's like, because 265 00:16:36,800 --> 00:16:40,300 they will kill your dreams, right? They will try to keep you 266 00:16:40,300 --> 00:16:43,420 safe, and they think that they're doing you a favor. 267 00:16:43,480 --> 00:16:46,600 They're trying to keep you from falling off a cliff and down a 268 00:16:46,600 --> 00:16:50,080 ledge and and it's like, you can, you can either chew, like, 269 00:16:50,080 --> 00:16:54,280 change the the people that you're around, or you can let 270 00:16:54,280 --> 00:16:57,040 what who's around just kind of beat you down. And it's like, 271 00:16:57,100 --> 00:16:59,680 that's why, like, it's so important for people like you to 272 00:16:59,680 --> 00:17:02,160 be on podcast, because there's someone out there that maybe 273 00:17:02,160 --> 00:17:04,140 they are listening to the naysayers, and it's getting to 274 00:17:04,140 --> 00:17:07,020 them, and they need someone on their side, such as you, who's 275 00:17:07,020 --> 00:17:09,060 been through some of these things that say, like, Hey, I've 276 00:17:09,060 --> 00:17:11,340 been through the scrappy years. I figured some of this out. 277 00:17:11,400 --> 00:17:14,580 Stress is okay, we'll get to the other side. We solve some 278 00:17:14,580 --> 00:17:17,880 problems, get the math problem solved, figure it out, get some 279 00:17:17,880 --> 00:17:22,940 clients. And so as far as people doing like, like, this business 280 00:17:22,940 --> 00:17:25,040 journey, right, this entrepreneurial journey, all 281 00:17:25,040 --> 00:17:28,880 kinds of spaces. Like, do you think is there like, a missing 282 00:17:28,880 --> 00:17:32,180 piece, or is there something that's maybe not talked about 283 00:17:32,180 --> 00:17:34,940 enough that you've gone through and you're like, Man, I wish I 284 00:17:34,940 --> 00:17:38,060 knew this when I started, and people are still maybe missing 285 00:17:38,060 --> 00:17:38,600 it today. 286 00:17:41,240 --> 00:17:43,300 Nick Kraus: So yeah. I mean, there's a couple things that 287 00:17:43,300 --> 00:17:46,180 come to mind. So I think I see a lot of young entrepreneurs that 288 00:17:46,180 --> 00:17:49,540 want something so damn unique, like, they're creating their 289 00:17:49,540 --> 00:17:52,180 own. Facebook, they're creating their own, you know, like, you 290 00:17:52,180 --> 00:17:55,000 know, Instagram, Tiktok, right? They have this software, the 291 00:17:55,000 --> 00:17:58,540 SAS, you know, they want something so beautiful, so 292 00:17:58,540 --> 00:18:02,760 perfect and so unique. And I just, I don't believe that that 293 00:18:02,880 --> 00:18:06,420 is required. I think you just create a better mousetrap. So I 294 00:18:06,420 --> 00:18:10,140 think that's one of the biggest misconceptions. Was that your 295 00:18:10,140 --> 00:18:13,440 unique selling proposition, we've all talked to USPS in 296 00:18:13,440 --> 00:18:19,200 college, were, you know, was so important, and it is, you have 297 00:18:19,200 --> 00:18:21,800 to differentiate yourself from the competition. But you don't 298 00:18:21,800 --> 00:18:25,640 have to, like, be an inventor. You don't have to be Elon Musk. 299 00:18:25,880 --> 00:18:30,200 You could just be the guy that really delivers services way 300 00:18:30,200 --> 00:18:33,560 better than the next company, you know, and you'll be very 301 00:18:33,560 --> 00:18:36,920 successful, another one that people and you can never teach 302 00:18:36,920 --> 00:18:41,020 this. And this is a small company. Game is cash flow, and 303 00:18:41,020 --> 00:18:44,920 you can't teach this. This is a talent that you know is required 304 00:18:46,180 --> 00:18:50,200 to run a company, especially if you don't have big investors, 305 00:18:50,200 --> 00:18:54,580 which most of us will not and will not have, and if you do, 306 00:18:54,580 --> 00:18:58,360 you'll probably squander the money anyway. For that reason, 307 00:18:58,660 --> 00:19:04,620 the cash flow gain is insane and and understanding how to get 308 00:19:04,620 --> 00:19:10,740 money in so you could pay your bills, your cogs, of course, 309 00:19:10,740 --> 00:19:14,460 your expenses like your employees, is something that can 310 00:19:14,460 --> 00:19:17,460 never be taught. It's just something you have to go 311 00:19:17,460 --> 00:19:23,420 through, understand and figure out. And, and I think that a 312 00:19:23,420 --> 00:19:28,100 misconception is revenue. You know that revenue equals money, 313 00:19:28,460 --> 00:19:34,160 and it doesn't, you know, I had a My wife has an uncle that told 314 00:19:34,160 --> 00:19:37,040 me, Nick It's not about how much money, you know comes through 315 00:19:37,040 --> 00:19:39,680 your hands, is how much money you keep in your hands. And 316 00:19:39,680 --> 00:19:42,400 that's like, that's a, it's a really, it's a strong thing. You 317 00:19:42,400 --> 00:19:46,420 know, there's cash flow, and there's profits too, and and how 318 00:19:46,420 --> 00:19:50,320 much money you keep is a really important thing. And he only had 319 00:19:50,320 --> 00:19:53,080 to say that once to me, I'll never forget it, because now I 320 00:19:53,080 --> 00:19:55,300 think about that money that comes through, you know, you 321 00:19:55,300 --> 00:19:58,900 once you get, you know, a few employees, several employees, 322 00:19:59,140 --> 00:20:04,440 dozens of them. Employees you or you have high cogs like, I mean 323 00:20:04,440 --> 00:20:10,260 it that money, 10s and hundreds of millions of dollars, could 324 00:20:10,260 --> 00:20:13,740 fly through your hands, or you capture it. And capturing it is 325 00:20:13,800 --> 00:20:15,960 one of the hardest parts. And I think that's another 326 00:20:15,960 --> 00:20:19,320 misconception. Is that people think that revenue equals 327 00:20:19,320 --> 00:20:20,780 profits, and it just doesn't. 328 00:20:22,820 --> 00:20:25,460 Robert Plank: So some new skills are required, right? Some new 329 00:20:25,460 --> 00:20:30,800 mindsets and diving into the numbers and some awareness, and 330 00:20:30,800 --> 00:20:33,740 also, I imagine, some kind of, like thick skin, and we've 331 00:20:33,740 --> 00:20:36,500 talked a lot in our discussion about dealing with stress, and 332 00:20:36,500 --> 00:20:39,500 when the I mean, money just does weird things to our emotions, 333 00:20:39,500 --> 00:20:42,280 right? When there's money coming in, money going back out. It can 334 00:20:42,280 --> 00:20:44,560 feel like you're on this roller coaster. But if you say, Well, 335 00:20:44,560 --> 00:20:48,400 hey, that's a normal part of of business, like blood pumps 336 00:20:48,400 --> 00:20:50,920 through your body, you're not saying every second that you're 337 00:20:50,920 --> 00:20:53,560 alive, like, oh my gosh, this is going through my arm, it it's, 338 00:20:53,620 --> 00:20:56,320 it's coming, it's going. That's just, it's part of your your 339 00:20:56,320 --> 00:21:00,240 business being an alive beast. And so these are some good 340 00:21:00,240 --> 00:21:03,960 insights that we need to have this momentum. And there is the 341 00:21:03,960 --> 00:21:07,200 downside to too much uniqueness, because it then too much 342 00:21:07,200 --> 00:21:09,960 uniqueness makes it too much about you and not about them and 343 00:21:09,960 --> 00:21:13,140 the people that you're trying to help. And man, you talk about 344 00:21:13,260 --> 00:21:17,880 Elon Musk, the first electric car was invented in 1910 and 345 00:21:17,880 --> 00:21:21,500 even two other guys invented Tesla and then, and then he came 346 00:21:21,500 --> 00:21:24,800 on board. And so nothing is original, right? Everything is 347 00:21:24,800 --> 00:21:27,200 kind of built on other things. And some of these most 348 00:21:27,200 --> 00:21:30,020 successful companies, someone acquired them and then build 349 00:21:30,020 --> 00:21:32,900 them up into something better. So there's many paths to 350 00:21:32,900 --> 00:21:35,360 success, and I want to make sure near the end here that we 351 00:21:35,360 --> 00:21:38,540 mentioned your book, the shark bite method, because a book is a 352 00:21:38,540 --> 00:21:41,200 great way for someone to get to know someone and get some 353 00:21:41,320 --> 00:21:44,680 actionable tips. So tell us about why does is this shark 354 00:21:44,680 --> 00:21:47,140 bite method exists, and what problem does it solve? 355 00:21:47,320 --> 00:21:50,140 Nick Kraus: Yeah, so the shark bite method exists because we 356 00:21:50,140 --> 00:21:53,380 really wanted to tell people about our proprietary method of 357 00:21:53,380 --> 00:21:57,160 doing digital marketing and our strategy. Actually, if you read 358 00:21:57,160 --> 00:22:00,240 this book, you could have a digital marketing agency just 359 00:22:00,240 --> 00:22:04,560 like crowds marketing, if you follow the book, it just like we 360 00:22:04,560 --> 00:22:08,760 laid it all out. You know, the reason we wrote it was for 361 00:22:08,760 --> 00:22:11,880 organizations to understand that proactive marketing and 362 00:22:11,880 --> 00:22:15,540 advertising strategies are really important. The bigger the 363 00:22:15,540 --> 00:22:18,960 organization I find, the more reactive they are, and the less 364 00:22:19,020 --> 00:22:24,080 less proactive they are. And you know, you walk into companies 365 00:22:24,080 --> 00:22:29,960 with CMOS that have 20, 3040, and more marketing employees in 366 00:22:29,960 --> 00:22:34,580 house, and you talk to them about what their cyclical 367 00:22:34,580 --> 00:22:41,200 strategy is, and they say, Well, you know, x, y and z. Then you 368 00:22:41,200 --> 00:22:44,800 ask them what their content calendar is. And this is a big 369 00:22:44,800 --> 00:22:46,900 chapter in the shark bite method. I think it's chapter 370 00:22:46,900 --> 00:22:49,840 three and four. It's about the creative brief and creating a 371 00:22:49,840 --> 00:22:53,500 content strategy. And when you get to when you ask them about 372 00:22:53,500 --> 00:22:56,980 their content strategy and their content calendar, they say, 373 00:22:56,980 --> 00:22:59,320 well, we can't have a content calendar because we have too 374 00:22:59,320 --> 00:23:03,780 much going on. And I think that that is baloney. And I think 375 00:23:03,780 --> 00:23:08,400 that if you read the shark bite method, you will understand how 376 00:23:08,400 --> 00:23:13,860 to create a content calendar. When we created this method, 377 00:23:14,040 --> 00:23:19,800 it's evolved over years, just like the shark as an apex 378 00:23:19,800 --> 00:23:23,660 predator who's evolved over many years to be the apex predator of 379 00:23:23,660 --> 00:23:26,660 the ocean. The SharkBite method has evolved over the last two 380 00:23:26,660 --> 00:23:30,740 decades at Krause marketing, where it's the apex strategy for 381 00:23:30,740 --> 00:23:34,700 digital marketing. And one of the first things that I did was 382 00:23:34,700 --> 00:23:37,580 understand that publications, back in the day, when there was 383 00:23:37,580 --> 00:23:41,860 actually print, they would tell me this is our content calendar 384 00:23:41,860 --> 00:23:45,460 for the year, and they give you the 12 months of content. And it 385 00:23:45,460 --> 00:23:48,220 was just basically an outline of what they were going to talk 386 00:23:48,220 --> 00:23:51,220 about. So every major publication knows what they're 387 00:23:51,220 --> 00:23:56,320 going to actually publish, going for at least 12 months. As an 388 00:23:56,320 --> 00:24:00,120 advertiser and a PR agency at the time, we were able to say, 389 00:24:00,120 --> 00:24:04,020 okay, based on that month we want to be in that publication, 390 00:24:04,380 --> 00:24:07,380 I then reverse engineered that for our digital strategy and our 391 00:24:07,380 --> 00:24:11,160 clients. And I said, Okay, well, why do they do that and and the 392 00:24:11,160 --> 00:24:13,860 reason they do that is because they know their audience wants 393 00:24:13,860 --> 00:24:16,080 to hear about certain things during certain times of the 394 00:24:16,080 --> 00:24:20,180 year, plus it allows them to be very proactive with their 395 00:24:20,180 --> 00:24:25,760 content and efficient. So for our clients, and the shark bite 396 00:24:25,760 --> 00:24:29,900 method teaches you is we ask them, and this is how you do it. 397 00:24:30,020 --> 00:24:34,040 You start with four quarters, right? So you have four quarters 398 00:24:34,040 --> 00:24:37,160 of business. What happens cyclically in those four 399 00:24:37,160 --> 00:24:40,660 quarters of business? How are your clients and your prospects 400 00:24:40,720 --> 00:24:44,800 interacting with your company during those four quarters. So 401 00:24:44,800 --> 00:24:48,340 you can come up with things like trade shows, or you can come up 402 00:24:48,340 --> 00:24:53,140 with, you know, different strategies and sales during 403 00:24:53,140 --> 00:24:55,720 different times of the year. And you say, Now, you break it down 404 00:24:55,720 --> 00:24:59,920 from quarters down to months, and you say, okay, based on the. 405 00:25:00,000 --> 00:25:02,820 Quarters and those cyclical business habits, what are 406 00:25:02,880 --> 00:25:08,400 content that they want to receive during each month? And 407 00:25:08,400 --> 00:25:11,400 then you have a topic for each month that you're going to talk 408 00:25:11,400 --> 00:25:14,040 to your audience about, that you know they want to engage with. 409 00:25:14,400 --> 00:25:17,880 And then from there, you turn it into long form content, short 410 00:25:17,880 --> 00:25:21,140 form content for social media. You turn into videos, 411 00:25:21,380 --> 00:25:26,600 infographics, landing pages, website pages, case studies, 412 00:25:26,600 --> 00:25:32,420 webinars, and you break it down even more detail. If you plan 12 413 00:25:32,480 --> 00:25:35,900 month calendar, you do it in probably an hour or less. You 414 00:25:35,900 --> 00:25:38,300 could do it in probably 30 minutes or less, especially with 415 00:25:38,300 --> 00:25:41,920 some really smart people in the room. And then you only have to 416 00:25:41,920 --> 00:25:44,440 do about three months at a time. I'd recommend Robert that you do 417 00:25:44,440 --> 00:25:47,260 three months in detail at a time, because then you're just 418 00:25:47,260 --> 00:25:50,320 waking up and you're executing. If you're waking up and thinking 419 00:25:50,320 --> 00:25:52,540 about what you're going to do today, you do not have a 420 00:25:52,540 --> 00:25:55,000 strategy, and that's what we stress to our clients, and 421 00:25:55,000 --> 00:25:58,180 that's what the shark bite method teaches you, is how to 422 00:25:58,240 --> 00:26:01,620 create a strategy that's efficient, that you could wake 423 00:26:01,620 --> 00:26:04,860 up and you could execute on every single day, because the 424 00:26:04,860 --> 00:26:09,300 thinking about it is the part that causes procrastination and 425 00:26:09,300 --> 00:26:12,300 causes missed deadlines and causes nothing to happen. 426 00:26:13,800 --> 00:26:15,780 Robert Plank: I love it, and I love your passion with this, and 427 00:26:15,780 --> 00:26:19,560 I think you're so right that this, this context switching 428 00:26:19,680 --> 00:26:23,120 between the executing and the planning. So many business 429 00:26:23,120 --> 00:26:26,120 owners are flying by the seat of their pants in this way. And 430 00:26:26,120 --> 00:26:29,180 it's, it seems to me like if you were driving your car down the 431 00:26:29,180 --> 00:26:32,120 street while you were like, hey, you know, I want to eat at 432 00:26:32,120 --> 00:26:34,940 dinner, but should I eat there? Should I eat there? Oh, I missed 433 00:26:34,940 --> 00:26:38,420 that turn. It's chaos, and it seems really stressful 434 00:26:38,420 --> 00:26:43,360 unnecessarily, versus you say, Hey, I eat at a restaurant every 435 00:26:43,360 --> 00:26:46,660 day, and I want to eat at this place for lunch, so I know which 436 00:26:46,660 --> 00:26:49,000 way I'm going. And you get there, and it's like, less 437 00:26:49,000 --> 00:26:52,000 stressful for everybody, and you get some things accomplished, 438 00:26:52,000 --> 00:26:55,180 and you have a delicious meal. In this case, the delicious meal 439 00:26:55,180 --> 00:26:58,540 is that you get all this content figured out and you have more of 440 00:26:58,540 --> 00:27:01,380 a focused strategy. I mean, even, as you were mentioning 441 00:27:01,380 --> 00:27:03,960 there about the possibilities, like, so there's like trade 442 00:27:03,960 --> 00:27:07,320 shows, right? Say, there's this trade show in the summer, and 443 00:27:07,320 --> 00:27:10,140 you say, well, now if we're going to be speaking there or 444 00:27:10,140 --> 00:27:13,140 attending there, then we can work backwards and post about 445 00:27:13,140 --> 00:27:16,260 that and network with these other people, and just kind of 446 00:27:16,260 --> 00:27:19,260 have more of a plan and things leading to others, as opposed to 447 00:27:19,260 --> 00:27:22,160 just kind of, what will we do today? What will we do this 448 00:27:22,160 --> 00:27:24,560 week? Doesn't sound like a real business, and so people need to 449 00:27:24,620 --> 00:27:28,340 check out the shark bite method, and they also need to check out 450 00:27:28,400 --> 00:27:32,180 Krause group marketing com. And why should they go there? What's 451 00:27:32,180 --> 00:27:35,720 the sort of ideal client fit? Who's the kind of person with a 452 00:27:35,720 --> 00:27:37,760 problem in their business that you can help solve? 453 00:27:38,360 --> 00:27:41,980 Nick Kraus: Yeah, it's a good question. So small, mid sized 454 00:27:41,980 --> 00:27:48,940 companies usually hire us for our flat rate monthly digital 455 00:27:48,940 --> 00:27:52,660 marketing plans, our website projects, our branding projects, 456 00:27:52,720 --> 00:27:56,860 our studios projects, which is like videography. And then large 457 00:27:56,860 --> 00:28:01,440 enterprise clients love us for our ability to fill their 458 00:28:01,440 --> 00:28:05,940 bandwidth and capabilities. So they have those dozens of 459 00:28:05,940 --> 00:28:10,620 marketing people, but they never have enough bandwidth, and they 460 00:28:11,160 --> 00:28:14,640 definitely don't have all the capabilities. So they use us on 461 00:28:14,640 --> 00:28:18,720 a monthly basis to fill those areas, and we have a big enough 462 00:28:18,720 --> 00:28:21,260 staff that helps them out with that, and that can do it 463 00:28:21,260 --> 00:28:21,860 efficiently, 464 00:28:23,340 --> 00:28:25,320 Robert Plank: very nice. So if that is you, if that's your 465 00:28:25,320 --> 00:28:27,960 company, if you're sucking some of those areas, if you want to 466 00:28:27,960 --> 00:28:30,630 have more bandwidth, if you want to get better results, if you 467 00:28:30,630 --> 00:28:33,570 want to have just more more brains on the problem, then 468 00:28:33,570 --> 00:28:36,930 Krause group marketing.com, they're your people that can 469 00:28:36,930 --> 00:28:40,470 make a brand impact. They produce award winning creative 470 00:28:40,470 --> 00:28:42,960 for clients across all industries. And you can go to 471 00:28:42,960 --> 00:28:45,720 their website and just check out their their beautiful website, 472 00:28:45,720 --> 00:28:49,170 right? Stuff scrolls, stuff pops out. There's videos. You can 473 00:28:49,170 --> 00:28:52,380 have fun and see about what they've done for others, and 474 00:28:52,380 --> 00:28:56,670 imagine what they can do for you and and finds what they've done 475 00:28:56,670 --> 00:28:59,700 in aviation, cannabis, entertainment, hospitality, 476 00:28:59,700 --> 00:29:02,880 logistics, energy, sustainability, so many cool 477 00:29:02,880 --> 00:29:07,020 industries, and then go and contact Nicholas and his team 478 00:29:07,230 --> 00:29:10,860 and make some things happen. Right? Have some fun. And as 479 00:29:10,860 --> 00:29:13,740 we're wrapping up our conversation here, Nick as 480 00:29:13,740 --> 00:29:16,860 people are checking out the shark bite method book, Krause, 481 00:29:16,860 --> 00:29:19,740 group marketing.com, it's time to put you on the spot a little 482 00:29:19,740 --> 00:29:22,410 bit. I like to end my shows by asking my guests about a fun 483 00:29:22,410 --> 00:29:25,350 quarter lesson that has helped them on their journey, that they 484 00:29:25,350 --> 00:29:28,200 can pass along to us. So what comes to mind as far as a fun 485 00:29:28,200 --> 00:29:28,860 quarter lesson? 486 00:29:28,890 --> 00:29:32,400 Nick Kraus: One of the best lessons that I have is about 487 00:29:32,400 --> 00:29:35,610 self manifestation, where you could manifest literally 488 00:29:36,030 --> 00:29:41,250 anything you want. Napoleon Hill talks about it in Think and Grow 489 00:29:41,250 --> 00:29:44,940 Rich. It's one of the chapters in his books. And the first part 490 00:29:44,940 --> 00:29:47,820 is being able to think it. So you got to be able to, like 491 00:29:47,820 --> 00:29:51,630 think it. You got to tell yourself this that you can you 492 00:29:51,630 --> 00:29:55,530 could you think it, and then you got to say it. You got to speak 493 00:29:55,530 --> 00:30:00,930 it, and then you got to put it into action. And if. You're if 494 00:30:00,930 --> 00:30:04,290 you're able to think it, then you're able to do it. But unless 495 00:30:04,290 --> 00:30:09,990 you tell yourself that you can, you won't. And it says it's that 496 00:30:09,990 --> 00:30:12,120 this goes back that you know whether you think you can or you 497 00:30:12,120 --> 00:30:16,380 think you can't, you're right. So if you think you can, you can 498 00:30:16,380 --> 00:30:20,040 get it done, and you could literally manifest reality. But 499 00:30:20,040 --> 00:30:23,190 people don't believe that. They believe that they have to be 500 00:30:23,730 --> 00:30:26,760 whatever someone tells them to be, and whatever this world 501 00:30:26,760 --> 00:30:29,910 tells them to be, you can manifest reality. And just 502 00:30:29,910 --> 00:30:33,870 starts with a thought, and then that thought has to turn into 503 00:30:33,870 --> 00:30:37,920 action. And if you haven't read, Think and Grow Rich. That would 504 00:30:37,920 --> 00:30:43,500 be one of the books I would go to as a young entrepreneur, and 505 00:30:43,500 --> 00:30:46,320 I would, you know, really sit and think about some of those 506 00:30:46,320 --> 00:30:51,540 different chapters, because, you know, as a business owner, as an 507 00:30:51,540 --> 00:30:56,940 entrepreneur, as anyone trying to further their career, if you 508 00:30:56,940 --> 00:31:00,510 know, if, if you could think it, Then you could actually make it 509 00:31:00,510 --> 00:31:06,990 happen. And it goes back to sensei. When I did karate, he 510 00:31:06,990 --> 00:31:10,500 used to tell me he goes, Nick. If someone tells you that 511 00:31:10,500 --> 00:31:15,660 something is wrong and you know it's wrong, then no, you know 512 00:31:15,660 --> 00:31:20,850 that it's it's a weird thing to say, right? But there's a sixth 513 00:31:20,850 --> 00:31:24,990 sense that we all have, and it's your gut. And a lot of us don't 514 00:31:24,990 --> 00:31:28,440 listen to our gut. We listen to people, we listen to words that 515 00:31:28,440 --> 00:31:32,460 are out there, but we all have this gut when you make something 516 00:31:32,460 --> 00:31:35,340 happen, and something happens positive in your life, because 517 00:31:35,340 --> 00:31:39,630 you thought about it, remember that feeling. That feeling is 518 00:31:39,630 --> 00:31:44,670 your gut, and that is an ability that a lot of people don't have, 519 00:31:44,670 --> 00:31:50,130 and it's it's something natural and amazing that humans are able 520 00:31:50,130 --> 00:31:53,730 to tap into, but we don't, because we're so up here that we 521 00:31:53,730 --> 00:31:58,350 never think with here. And if you think with here and then you 522 00:31:58,350 --> 00:32:01,980 trust it, you could actually make it happen. So a little bit 523 00:32:01,980 --> 00:32:06,150 deep, but I really believe it, and I don't think that, I don't 524 00:32:06,150 --> 00:32:08,160 think that everyone wants you to know that, 525 00:32:09,600 --> 00:32:12,630 Robert Plank: and I think it's huge that many times when we 526 00:32:12,630 --> 00:32:14,910 tell ourselves we can't do something, or we have this 527 00:32:14,910 --> 00:32:18,030 limiting belief, like it's in our head, but it didn't come 528 00:32:18,030 --> 00:32:21,990 from us, it came from our parents or someone else, some 529 00:32:21,990 --> 00:32:25,620 friend, and it got stuck in us. And I think that this is a 530 00:32:25,620 --> 00:32:28,590 really important message to tell yourself that you can do it. So 531 00:32:28,590 --> 00:32:31,350 many people, they're not, they're not practicing this, 532 00:32:31,350 --> 00:32:34,050 right? They're not making this a habit. So tell yourself you can 533 00:32:34,050 --> 00:32:38,040 do it. Think it, say it aloud, do it. And get to some crush, 534 00:32:38,040 --> 00:32:41,910 some goals, get to some KPIs and figure it out. And also, what's 535 00:32:41,910 --> 00:32:45,240 important is to go to Kraus group marketing.com and also 536 00:32:45,240 --> 00:32:48,660 check out the shark bite method from Nick Kraus. Because some of 537 00:32:48,660 --> 00:32:51,300 these things that we talk about, like content calendar, we might 538 00:32:51,300 --> 00:32:53,760 have heard it. We might have forgot about it. We might need a 539 00:32:53,760 --> 00:32:56,580 refresher on it. And even more importantly, we might need to 540 00:32:56,580 --> 00:33:00,330 know how Krause group marketing does it. So that way, if we 541 00:33:00,420 --> 00:33:04,080 recommend someone to them, or we use them ourselves, then we kind 542 00:33:04,080 --> 00:33:07,380 of are pre educated about the possibilities and what we need 543 00:33:07,380 --> 00:33:10,740 to know. And so the shark bite method from Nick Kraus and Kraus 544 00:33:10,740 --> 00:33:14,400 group marketing.com that's K, R, A, U, S, and we will see you 545 00:33:14,400 --> 00:33:17,460 there. And thank you, Nick for stopping by and just dispensing 546 00:33:17,520 --> 00:33:20,730 some raw, vulnerable stories, some thinking for rich advice 547 00:33:20,730 --> 00:33:22,410 and business advice. I really appreciate it. 548 00:33:22,830 --> 00:33:24,450 Nick Kraus: You got it, Robert? I appreciate you having me. 549 00:33:27,540 --> 00:33:30,000 Robert Plank: This is Robert plank from the marketer of the 550 00:33:30,000 --> 00:33:33,780 day podcast, which you can find at marketer of the day.com for 551 00:33:33,780 --> 00:33:38,940 more episodes and dfy podcast.com. Forward, slash, 552 00:33:38,970 --> 00:33:42,000 free if you want to know more about running your own podcast 553 00:33:42,030 --> 00:33:46,170 or running a better or more fun or easier or less time intensive 554 00:33:46,170 --> 00:33:51,390 podcast? Go to dfy podcast.com/free, to find out 555 00:33:51,390 --> 00:33:53,820 more. Write this instant you.