1 00:00:04,500 --> 00:00:08,580 Robert Plank: Hey, welcome back. Tracy deforges here from produce 2 00:00:08,580 --> 00:00:14,400 your podcast.com and Tracy is a pioneer of the franchise media 3 00:00:14,400 --> 00:00:16,710 model supporting women owned businesses. She's an 4 00:00:16,740 --> 00:00:21,390 international podcast expert and speaker, but most importantly, 5 00:00:21,390 --> 00:00:25,470 she is the founder of produce your podcast, which is a premier 6 00:00:25,470 --> 00:00:28,590 podcast consulting and production agency that 7 00:00:28,590 --> 00:00:32,940 incorporates podcasting into the digital marketing strategy of B 8 00:00:32,940 --> 00:00:37,410 to B and B to C companies. So Tracy, we are here to get people 9 00:00:37,410 --> 00:00:39,990 over the hump right. So many people, they're afraid of 10 00:00:39,990 --> 00:00:43,350 podcasting. They set themselves up for failure. Even starting, 11 00:00:43,500 --> 00:00:45,930 they can't stick with it. Maybe they do it, but they don't get 12 00:00:45,930 --> 00:00:48,870 the most out of it. So we're here to change some minds, wake 13 00:00:48,870 --> 00:00:52,470 some people up, get people excited and tuned into your 14 00:00:52,470 --> 00:00:55,050 expertise and greatness. So glad to be speaking with you. 15 00:00:55,410 --> 00:00:57,390 Traci DeForge: Well. Thank you, and it's really great to be 16 00:00:57,390 --> 00:01:00,540 here, Robert. I appreciate it and appreciate the opportunity. 17 00:01:00,810 --> 00:01:03,090 Robert Plank: Yeah, it goes both ways, right? It's a mutual 18 00:01:03,090 --> 00:01:05,670 exchange. And so we introduced you a little bit with your own 19 00:01:05,670 --> 00:01:09,570 bio. But what did I leave out? Or just what has you super 20 00:01:09,570 --> 00:01:12,300 excited currently in this present moment? 21 00:01:13,020 --> 00:01:15,180 Traci DeForge: Well, I wouldn't, I wouldn't necessarily say maybe 22 00:01:15,180 --> 00:01:17,910 it was left out. But I think an important piece to connect the 23 00:01:17,910 --> 00:01:23,610 dots for me personally is that I actually spent the first part of 24 00:01:23,610 --> 00:01:27,990 my professional career, 20 plus years in broadcast radio, and in 25 00:01:27,990 --> 00:01:32,940 doing that, it really set such a great foundation for me to then 26 00:01:32,940 --> 00:01:36,540 do some business development consulting with Fortune 500 27 00:01:36,540 --> 00:01:39,000 companies. But even more importantly than that, it was 28 00:01:39,000 --> 00:01:43,320 when I decided to start my own podcast back in 2015 that I 29 00:01:43,320 --> 00:01:48,360 really realized that the need for a full service agency to 30 00:01:48,360 --> 00:01:51,570 support a business owner who wanted to use their podcast to 31 00:01:51,570 --> 00:01:55,470 grow their business wasn't really out there at the time, or 32 00:01:55,470 --> 00:02:00,060 wasn't fully developed or fully fleshed out. So what it really 33 00:02:00,060 --> 00:02:04,590 meant for me was I pulled a team together from my previous Radio 34 00:02:04,590 --> 00:02:08,760 Days and built a team to launch my own podcast, which is then 35 00:02:08,940 --> 00:02:13,260 what led to launching producer podcast back in 2016 and has 36 00:02:13,260 --> 00:02:18,930 just been an amazing just a journey for me, not only within 37 00:02:18,960 --> 00:02:22,050 the my own podcast that I've put out into the world, but really 38 00:02:22,050 --> 00:02:25,830 just being a part of so many amazing conversations that have 39 00:02:25,830 --> 00:02:29,370 happened as a result of podcasts that that we as a company have 40 00:02:29,370 --> 00:02:33,750 put out into the world, and I am just continue to be a huge 41 00:02:33,750 --> 00:02:38,220 advocate for the power of audio on so many different levels. 42 00:02:39,270 --> 00:02:42,960 Robert Plank: I love it and and something that, like, I think I 43 00:02:42,960 --> 00:02:46,080 had, like, an AHA a few months ago, which is to, like, be an 44 00:02:46,080 --> 00:02:49,500 encourager. And if someone out there, they have a dream, they 45 00:02:49,500 --> 00:02:54,600 want to start a show. It's, it's easy, or was easier, maybe 1020, 46 00:02:54,630 --> 00:02:57,540 years ago, to be negative about it, right? And like to focus on, 47 00:02:57,720 --> 00:03:00,600 oh, well, here's all these, these things, ways can go wrong. 48 00:03:00,630 --> 00:03:03,870 There's all these things they have to learn, and we need, we 49 00:03:03,870 --> 00:03:06,570 need even more podcasts, right? You look at anyone who's like 50 00:03:06,750 --> 00:03:09,870 running for political office at any level, anyone who's like 51 00:03:09,870 --> 00:03:14,370 launching a book, actors, TV stars, movie stars, they're all 52 00:03:14,370 --> 00:03:16,530 on podcasts, right? They're on YouTube, they're on other 53 00:03:16,530 --> 00:03:19,350 platforms. And so it's crazy how this is blowing up. Like you 54 00:03:19,350 --> 00:03:22,290 said that you came from radio, and you kind of brought your 55 00:03:22,290 --> 00:03:25,590 dream team over from radio, and radio, like, for a while there 56 00:03:25,590 --> 00:03:28,200 it was kind of like a like, a joke, right? Like a fading 57 00:03:28,200 --> 00:03:32,160 medium, and then the the satellite radio kind of brought 58 00:03:32,160 --> 00:03:34,410 that back some on the podcasting. So it's kind of 59 00:03:34,410 --> 00:03:38,280 interesting how, like, we used to think of radio as kind of a 60 00:03:38,280 --> 00:03:40,650 dying industry, but then the whole podcasting thing that's 61 00:03:40,650 --> 00:03:43,440 kind of like, in a way, like, I don't know if it brought it back 62 00:03:43,440 --> 00:03:46,710 to life or turn it into something new, but like, we need 63 00:03:46,710 --> 00:03:49,530 to have these podcasts in the world. And so you say that when 64 00:03:49,530 --> 00:03:52,350 you started your your podcast, there was a lack of this kind of 65 00:03:52,350 --> 00:03:55,320 full service agency. And I mean, tell me about that. Tell me 66 00:03:55,320 --> 00:03:59,220 about the frustrations that people maybe experience with 67 00:03:59,220 --> 00:04:01,980 their podcast, or maybe they learn these things and say, I'll 68 00:04:01,980 --> 00:04:04,080 just give up. Why should I even start or try? 69 00:04:04,380 --> 00:04:06,180 Traci DeForge: Yeah, it's a great question. Well, just to 70 00:04:06,240 --> 00:04:09,210 be, you know, as a reference point, when my first podcast 71 00:04:09,210 --> 00:04:13,590 launched, there were less than 350,000 total podcast out there, 72 00:04:13,590 --> 00:04:17,700 so with an industry that was still in its infancy, in that 73 00:04:17,700 --> 00:04:22,500 way that it's, it's, you know, now, you know, we're looking at 74 00:04:22,500 --> 00:04:28,050 well over 4 million, I think podcasts now are out there. And 75 00:04:28,050 --> 00:04:31,020 you know, some are active, some aren't active, but just the the 76 00:04:31,020 --> 00:04:36,060 amount of trajectory that that growth represents in this window 77 00:04:36,060 --> 00:04:41,700 of time is really just in itself, amazing. And I think for 78 00:04:41,700 --> 00:04:45,900 me, what I was searching for that I couldn't find was based 79 00:04:45,900 --> 00:04:49,290 on the knowledge that I had, which not everybody does have 80 00:04:49,290 --> 00:04:51,900 when they go into the podcast. And that's how I wanted to speak 81 00:04:51,900 --> 00:04:55,920 to your question around people's fear, or if the market is 82 00:04:55,920 --> 00:04:58,800 saturated, or just even, like, what's holding you back in the 83 00:04:58,800 --> 00:05:01,620 barriers that could be holding you? Back I knew enough to be 84 00:05:01,620 --> 00:05:04,530 dangerous. I mean, I had never actually launched a podcast, but 85 00:05:04,530 --> 00:05:08,130 I had run 12 radio stations with all different formats and 86 00:05:08,130 --> 00:05:11,640 multiple different geographies, and I felt like, you know, 87 00:05:11,640 --> 00:05:14,610 starting a podcast based on that was not going to be all, all 88 00:05:14,610 --> 00:05:18,480 that challenging, necessarily. But what, really, what I knew 89 00:05:18,480 --> 00:05:22,440 intuitively enough to know as a business owner was that this was 90 00:05:22,440 --> 00:05:26,310 going to be a great growth vehicle for me, for visibility, 91 00:05:26,310 --> 00:05:29,370 to generate leads, to develop sales for my consulting business 92 00:05:29,370 --> 00:05:33,330 at the time. But what I also knew about myself is that I'm a 93 00:05:33,330 --> 00:05:37,320 client first person, so in my business, I'm going to always 94 00:05:37,320 --> 00:05:40,170 put my clients first, or the needs of my clients ahead, 95 00:05:40,170 --> 00:05:43,440 sometimes of my own, I do not follow the rule about the oxygen 96 00:05:43,440 --> 00:05:46,380 mask on the airplane a lot of times when it comes to our 97 00:05:46,380 --> 00:05:49,890 business from a customer service perspective. So in my mind, what 98 00:05:49,890 --> 00:05:52,740 I was in, the mindset that I was in when I was launching my first 99 00:05:52,740 --> 00:05:57,690 show, was I could probably do this solo, but I don't think I 100 00:05:57,690 --> 00:06:02,370 could sustain it solo, because that is the real and even fast 101 00:06:02,370 --> 00:06:05,340 forward today, where we are right now, it's that 102 00:06:05,340 --> 00:06:08,820 sustainability factor that's the one of the most important pieces 103 00:06:08,820 --> 00:06:11,910 to consider when you are launching a show. Because a lot 104 00:06:11,910 --> 00:06:14,520 of people think, oh, I want to launch a podcast. What 105 00:06:14,520 --> 00:06:17,580 microphone should I get? And yes, a microphone is an 106 00:06:17,580 --> 00:06:20,070 important question to have answer for you. But what's more 107 00:06:20,070 --> 00:06:23,970 important is like, what is the why of your podcast? And 108 00:06:23,970 --> 00:06:27,840 secondly, but only a very close second is, once you determine 109 00:06:27,840 --> 00:06:30,420 how often you're going to release that content, how 110 00:06:30,420 --> 00:06:34,500 frequently and how you're going to release it over time, how are 111 00:06:34,500 --> 00:06:36,930 you going to be able to manage that schedule, manage the 112 00:06:36,930 --> 00:06:39,630 recording, manage the production, manage getting all 113 00:06:39,630 --> 00:06:42,690 of the marketing assets that you can the content creation, 114 00:06:42,690 --> 00:06:45,330 repurposing, pieces that are such a benefit to having a 115 00:06:45,330 --> 00:06:48,660 podcast in the first place, that piece of the formula really 116 00:06:48,660 --> 00:06:51,900 needs to be flushed out in advance. And if that's something 117 00:06:51,900 --> 00:06:54,810 that you can't do, or with your own team, can't do on your own, 118 00:06:54,990 --> 00:06:58,710 that's when you really want to think through, okay, I want to 119 00:06:58,710 --> 00:07:00,990 make sure that I'm aligned with the right team that can support 120 00:07:00,990 --> 00:07:03,870 me in doing that, because just like interest in the finance 121 00:07:03,870 --> 00:07:09,210 world, content creation compounds over time, and that, 122 00:07:09,210 --> 00:07:12,990 and the consistency and the compounding of it over time is 123 00:07:12,990 --> 00:07:15,990 what leads to the success of it. And podcasting is no different 124 00:07:15,990 --> 00:07:16,770 in that way. 125 00:07:17,790 --> 00:07:19,980 Robert Plank: I love it well. So there's there's so much to think 126 00:07:19,980 --> 00:07:23,550 about, which is a good thing. And perhaps, if someone is was a 127 00:07:23,550 --> 00:07:26,880 would be podcaster, they probably have their pile of 128 00:07:26,970 --> 00:07:29,820 questions that they've thought of, like, oh, which microphone, 129 00:07:29,820 --> 00:07:32,670 etc, and you're saying, Well, hey, that pile of questions, 130 00:07:32,910 --> 00:07:35,220 what's more important are these other things, like the big 131 00:07:35,220 --> 00:07:39,000 picture, the marketing, the strategy, the why am I having my 132 00:07:39,000 --> 00:07:42,480 podcast? You mentioned about, like, how will you sustain it? 133 00:07:42,480 --> 00:07:45,420 Which, like, guests are great to do that, right? You have your 134 00:07:45,420 --> 00:07:48,690 guest, your expert interviews, and then you say also the 135 00:07:48,690 --> 00:07:52,500 management and the content repurposing. So it's, it's like 136 00:07:52,500 --> 00:07:55,350 quite a shift, right? Is that a lot of these people are afraid 137 00:07:55,350 --> 00:07:59,250 of, like, alone? Will I have half an hour to click that 138 00:07:59,250 --> 00:08:01,380 record button and speak some stuff out? And you're saying, 139 00:08:01,380 --> 00:08:03,720 Well, hey, that's only the beginning. If you are taking 140 00:08:03,720 --> 00:08:07,020 this seriously, you have a team to accomplish all these great 141 00:08:07,020 --> 00:08:09,750 things for you. There's like, this whole world of podcasting, 142 00:08:09,750 --> 00:08:13,680 beyond just the recording, beyond just the microphone. And 143 00:08:13,680 --> 00:08:16,650 you know, what would help me, as far as, like, overcoming my own 144 00:08:16,650 --> 00:08:21,630 sort of hesitancy, is this idea of slowly upgrading the 145 00:08:21,630 --> 00:08:24,180 equipment over time, right? Of saying, like, Well, I'll start 146 00:08:24,180 --> 00:08:26,340 with this microphone. Eventually I'll get a better one. 147 00:08:26,340 --> 00:08:29,640 Eventually I'll get the the pop screen, the phone padding, the 148 00:08:29,670 --> 00:08:31,620 the lighting, the better background. And that was 149 00:08:31,620 --> 00:08:35,700 encouraging when, like, you look back at these, any big podcast, 150 00:08:35,700 --> 00:08:38,670 look at the early couple of episodes, they're still trying 151 00:08:38,670 --> 00:08:41,670 to figure a few things out. And so that's reassuring for us, 152 00:08:41,670 --> 00:08:45,420 that our show can evolve over time. And so along those lines, 153 00:08:45,420 --> 00:08:49,800 like, What has surprised you in transitioning from radio to 154 00:08:49,800 --> 00:08:52,800 podcasting? And like, building up your business, building up 155 00:08:52,800 --> 00:08:56,160 your following, like, what kind of ahas such as that, did you 156 00:08:56,160 --> 00:09:00,120 come across that just were were quite the smack in the head, as 157 00:09:00,120 --> 00:09:01,950 far as changing your thinking? 158 00:09:02,700 --> 00:09:05,970 Traci DeForge: Well, I think you know, not so much in changing my 159 00:09:05,970 --> 00:09:09,750 thinking, as much as more Validating my thinking. In that 160 00:09:10,170 --> 00:09:14,490 the medium of broadcast, radio is very effective. It was one of 161 00:09:14,490 --> 00:09:17,550 the original versions of storytelling, content creation. 162 00:09:17,550 --> 00:09:20,220 It actually preceded video. A lot of times people don't even 163 00:09:20,220 --> 00:09:23,100 really think through that as a medium, but it actually was, you 164 00:09:23,100 --> 00:09:27,690 know, it was in its infancy, prior to television and video, 165 00:09:28,050 --> 00:09:32,850 and the power of storytelling has never waned all through 166 00:09:32,850 --> 00:09:37,470 these multiple decades, and podcasting can kind of pick up, 167 00:09:37,470 --> 00:09:40,530 not where radio left off, but I do agree with you, it did 168 00:09:40,530 --> 00:09:43,230 stagnate for A while. There are a lot of reasons for that that 169 00:09:43,260 --> 00:09:45,660 aren't even really relevant to our conversation today, but I 170 00:09:45,660 --> 00:09:51,150 think the connection point is that power of storytelling and 171 00:09:51,180 --> 00:09:56,250 the portability factor. So both radio offers those two 172 00:09:56,340 --> 00:10:01,800 scenarios, meaning that you can create. Create really good 173 00:10:02,280 --> 00:10:07,800 storytelling narratives in terms of like the podcasting, in terms 174 00:10:07,800 --> 00:10:09,870 of like the true crime, perspectives, narrative, 175 00:10:09,870 --> 00:10:13,320 storytelling, those types of things. But that can also cross 176 00:10:13,350 --> 00:10:17,310 over into podcasts for businesses that really want to 177 00:10:17,310 --> 00:10:22,890 leverage their podcast to grow a profitable business, and the 178 00:10:22,890 --> 00:10:27,120 storytelling part may shift a bit. It could be more so like 179 00:10:27,240 --> 00:10:31,260 I'm going to tell you a story about how we worked with a 180 00:10:31,260 --> 00:10:35,910 certain attorney, or just multiple different attorneys in 181 00:10:35,910 --> 00:10:39,750 different ways, and how by using their podcast to showcase 182 00:10:39,750 --> 00:10:42,480 success stories of their businesses, that they were able 183 00:10:42,480 --> 00:10:45,900 to drive more business to their firm. So the storytelling 184 00:10:45,930 --> 00:10:49,020 process may be slightly different in terms of its focus, 185 00:10:49,140 --> 00:10:52,710 but the power of it still remains, and I think that that 186 00:10:52,710 --> 00:10:56,610 also connects back to the authenticity factor in the ways 187 00:10:56,610 --> 00:11:01,170 that audio is the reflection of your voice. And this is where 188 00:11:01,260 --> 00:11:04,320 our vulnerabilities lie. This is where our passion lies. This is 189 00:11:04,320 --> 00:11:08,400 where you can really feel and sense and hear the energy in 190 00:11:08,400 --> 00:11:12,180 someone's voice and connect that back to their true purpose and 191 00:11:12,180 --> 00:11:14,820 how aligned they are with their mission and values of their 192 00:11:14,820 --> 00:11:17,730 business, how they serve their customers, what's important to 193 00:11:17,730 --> 00:11:21,570 them as a business owner, which then ultimately is a great way 194 00:11:21,570 --> 00:11:25,440 to convert to leads and sales and things like that. So I think 195 00:11:25,440 --> 00:11:28,740 there's, there's just that, you know, that continuous pathway 196 00:11:28,740 --> 00:11:33,660 between what broadcast radio has always supported a business 197 00:11:33,660 --> 00:11:37,860 owner in terms of advertising or being hosts or or guests on 198 00:11:37,860 --> 00:11:41,580 shows on the radio has really parlayed well into podcasting, 199 00:11:41,730 --> 00:11:47,700 and then just the pathway of utilizing audio to grow your 200 00:11:47,730 --> 00:11:52,650 business, and I think in terms of an aha, something that's 201 00:11:52,650 --> 00:11:57,270 really sort of been mind blowing for me in the last year to maybe 202 00:11:57,270 --> 00:12:01,500 year to year and a half, is just all of the possibilities now 203 00:12:01,650 --> 00:12:05,100 that podcasting gives you to expand your brand and your 204 00:12:05,100 --> 00:12:08,880 visibility outside of just the vertical impact of your own 205 00:12:08,880 --> 00:12:14,220 podcast. And what I mean by that is that you can have a really 206 00:12:14,220 --> 00:12:17,520 strong podcast where you can market your own products and 207 00:12:17,520 --> 00:12:20,340 services, utilize it to grow your business, grow your bottom 208 00:12:20,340 --> 00:12:25,140 line. But you can also take the power of that podcast and then 209 00:12:25,140 --> 00:12:29,190 market your podcast into other audio platforms and other 210 00:12:29,190 --> 00:12:33,360 audiences and mirrored audiences to really expand and the 211 00:12:33,360 --> 00:12:36,240 exposure and the visibility around your show itself, which 212 00:12:36,240 --> 00:12:38,610 is ultimately going to get more listeners, it's going to get 213 00:12:38,610 --> 00:12:41,520 more downloads. Then there are also strategies like what we're 214 00:12:41,520 --> 00:12:44,640 doing right now, which is the two of us having a conversation, 215 00:12:44,640 --> 00:12:48,780 two experts together, sharing our expertise the ability to 216 00:12:48,810 --> 00:12:52,620 utilize the platform of podcasting for leveraging 217 00:12:53,160 --> 00:12:56,970 opportunities, for speaking, for being present on other people's 218 00:12:56,970 --> 00:13:01,440 podcasts. Like the opportunities are so much bigger than just 219 00:13:01,440 --> 00:13:06,000 showing up and recording an episode or a solo episode or an 220 00:13:06,000 --> 00:13:08,670 episode with a with a conversation, a guest, a client, 221 00:13:08,910 --> 00:13:11,640 they're just the possibilities are truly endless, and they're 222 00:13:11,640 --> 00:13:16,110 getting more validated by external sources every single 223 00:13:16,110 --> 00:13:16,740 day. 224 00:13:17,970 --> 00:13:20,070 Robert Plank: Amazing. Well, you're blowing my mind as far as 225 00:13:20,070 --> 00:13:22,770 the possibilities, and you're making me, like, think back and 226 00:13:22,770 --> 00:13:26,670 all these years. It feels like every year or so I add, like, 227 00:13:26,670 --> 00:13:29,550 another layer to my own podcasting. And like, like you 228 00:13:29,550 --> 00:13:32,400 said, there's the magic storytelling of it. And like, 229 00:13:32,400 --> 00:13:35,940 everyone wants to avoid being the podcaster that says, Oh, me, 230 00:13:36,000 --> 00:13:39,000 me and my friends hang out and talk about movies we've seen. I 231 00:13:39,000 --> 00:13:41,070 mean, your friends care about that, but how does that relate 232 00:13:41,070 --> 00:13:44,130 to you and your business? And I don't know about you, but like, 233 00:13:44,130 --> 00:13:46,920 when I first started podcasting, it was kind of like a blogging 234 00:13:46,920 --> 00:13:49,800 replacement. I said, like, well, I need to, I need to post stuff. 235 00:13:49,950 --> 00:13:53,220 But then how do I like write an article? I'll just, like say it. 236 00:13:53,310 --> 00:13:56,730 And that was very kind of, there wasn't much to that, right? But 237 00:13:56,730 --> 00:13:58,530 then you add, like, you mentioned, all these things, 238 00:13:58,530 --> 00:14:02,670 like the podcasting directories, like, get it on Audible. Get it 239 00:14:02,670 --> 00:14:05,850 on smart speakers. There's the networking aspect. I mean, 240 00:14:05,940 --> 00:14:08,910 LinkedIn is huge. As far as like, the interaction and the 241 00:14:08,910 --> 00:14:12,990 tagging, the tiktoks are huge. Now, as far as the reels, 242 00:14:13,170 --> 00:14:16,500 YouTube is, is kind of a given. Now, right? And that used to not 243 00:14:16,500 --> 00:14:19,410 be the case of being on video and like, whenever I'm looking 244 00:14:19,410 --> 00:14:22,920 into someone or their company, as far as like, is this a good 245 00:14:22,920 --> 00:14:25,290 speaker? Is this someone I should pay attention to? Is this 246 00:14:25,290 --> 00:14:28,650 a company where should I, like, buy their their app or subscribe 247 00:14:28,650 --> 00:14:31,740 to their SaaS? I'm on YouTube. I'm like, okay, who's this 248 00:14:31,740 --> 00:14:34,290 person? And have they been on like, at least three to five 249 00:14:34,290 --> 00:14:37,080 podcasts within the past, like, five years that they have some 250 00:14:37,080 --> 00:14:40,680 cool stuff to say? And it's like, very easily, it's easy 251 00:14:40,680 --> 00:14:43,830 enough to kind of break in, right? Whereas before, if it was 252 00:14:43,830 --> 00:14:47,430 like, Well, how do I get on radio? How do I get on TV? I 253 00:14:47,430 --> 00:14:50,880 mean, where to even begin, but get on a few podcasts. Get 254 00:14:50,880 --> 00:14:54,630 known. Get now you have your social content. Now you have all 255 00:14:54,630 --> 00:14:57,180 this other kind of like, you know stuff about you, all these 256 00:14:57,180 --> 00:15:00,780 links back to you. There's all this, all these. Benefits from 257 00:15:00,780 --> 00:15:05,400 you. And so whatever, out of all the soup, of all of the content 258 00:15:05,400 --> 00:15:08,730 repurposing, the things we could do with the podcast, what has 259 00:15:08,730 --> 00:15:11,910 you excited now? Because, like, there's a whole list of things 260 00:15:11,910 --> 00:15:14,490 we could do, but what are you just like, hey, there's so much 261 00:15:14,490 --> 00:15:16,920 potential with, like, this way of repurposing. 262 00:15:17,610 --> 00:15:20,670 Traci DeForge: I think what has me the most excited right now is 263 00:15:20,670 --> 00:15:25,290 the opportunity to bring other brands into the niche podcast 264 00:15:25,320 --> 00:15:30,270 audiences. So there's so much awareness in the bigger brands 265 00:15:30,270 --> 00:15:33,720 and the bigger shows. So podcasting has actually earned 266 00:15:33,720 --> 00:15:36,120 its seat at the table. At this point, you mentioned the 267 00:15:36,690 --> 00:15:39,900 presence of the political candidates on podcasting. This 268 00:15:39,900 --> 00:15:44,340 is the first the 2024 election was the first election where we 269 00:15:44,340 --> 00:15:50,880 really saw the influence in real time of how podcasting was 270 00:15:50,880 --> 00:15:53,940 connecting with a certain audience and a certain 271 00:15:53,940 --> 00:15:58,140 demographic, more so, maybe even more so, as a trusted resource 272 00:15:58,140 --> 00:16:02,940 than the traditional media. And that pivot is a very powerful 273 00:16:02,940 --> 00:16:06,030 thing to take into consideration. If you are a a 274 00:16:06,030 --> 00:16:10,980 brand who wants to get in front of these podcast audiences, and 275 00:16:10,980 --> 00:16:14,760 two, if you're a podcast host and you're wondering, how do I 276 00:16:14,760 --> 00:16:17,970 get more connected to these brands? Is my audience big 277 00:16:17,970 --> 00:16:21,780 enough? I only, you know, speak directly to healthcare 278 00:16:22,200 --> 00:16:27,180 practitioners, or I'm a seven figure business coach, but my 279 00:16:27,180 --> 00:16:30,030 audience is really niche and somewhat small, which is great 280 00:16:30,030 --> 00:16:33,060 for me. But is that something a brand would pay attention to? 281 00:16:33,270 --> 00:16:38,430 And the answer is yes, brands are absolutely, really, finally, 282 00:16:38,460 --> 00:16:43,020 kind of showing up to the table and saying, Hey, these micro 283 00:16:43,020 --> 00:16:46,800 influencers, these niche audiences, we can see that those 284 00:16:46,800 --> 00:16:50,220 conversions, although the audiences are small and mighty, 285 00:16:50,370 --> 00:16:53,880 the amount of influence that the hosts have with these audiences, 286 00:16:53,880 --> 00:16:59,040 very, very powerful, and can be an area where our brand can be 287 00:16:59,040 --> 00:17:03,090 showcased successfully. So are the conversations that we're 288 00:17:03,090 --> 00:17:05,340 having with our clients and how we're coaching them through 289 00:17:05,340 --> 00:17:08,640 sponsorship and Monetate. Monetization has just gotten 290 00:17:08,640 --> 00:17:13,260 extremely interesting, because we're seeing success stories 291 00:17:13,260 --> 00:17:17,970 with audiences that are 500 downloads or less, whereas most 292 00:17:17,970 --> 00:17:20,730 people are thinking, Oh, I can't even even think about 293 00:17:20,730 --> 00:17:24,330 sponsorship until I'm 10,000 downloads or more. And if you 294 00:17:24,330 --> 00:17:27,420 look at the percentage of podcasts that have that level of 295 00:17:27,420 --> 00:17:30,180 downloads per episode, they're few and far between, and they 296 00:17:30,180 --> 00:17:35,010 have really heavy ad loads in them. So this opportunity for 297 00:17:35,010 --> 00:17:38,790 these micro influences, this omni channel, presence of audio 298 00:17:38,790 --> 00:17:41,370 ads and marketing your own products and services and 299 00:17:41,370 --> 00:17:43,980 services and connecting with brands within your own show and 300 00:17:43,980 --> 00:17:48,240 within shows that mirror your audiences is just as such a 301 00:17:48,240 --> 00:17:52,890 smart and strategic way to grow your audience, but also to 302 00:17:52,920 --> 00:17:56,550 monetize your show as well. And I don't think enough people are 303 00:17:56,550 --> 00:17:59,700 really talking about this right now, but I think you know, this 304 00:17:59,700 --> 00:18:03,180 is one of those, like, don't just take my word for it, but 305 00:18:03,480 --> 00:18:05,790 now that we're having this conversation, people are hearing 306 00:18:05,790 --> 00:18:09,000 this, they're going to start noticing it more and hopefully 307 00:18:09,480 --> 00:18:12,060 being able to generate it for their own shows as well. 308 00:18:12,960 --> 00:18:15,420 Robert Plank: Well, this is an exciting conversation about a 309 00:18:15,420 --> 00:18:18,930 monetizing and sponsorship that what a lot a lot of podcasters 310 00:18:18,930 --> 00:18:22,410 want to know about. And so what's the secret? Is it a 311 00:18:22,410 --> 00:18:26,250 matter of, like, doing a lot of lead gen research and filtering 312 00:18:26,250 --> 00:18:30,120 it down? Like, how can you and your company and your team help 313 00:18:30,390 --> 00:18:35,070 a podcaster with perhaps a small audience, as you mentioned, get 314 00:18:35,070 --> 00:18:37,320 these connections, get these opportunities that they 315 00:18:37,320 --> 00:18:38,160 otherwise wouldn't 316 00:18:38,940 --> 00:18:42,180 Traci DeForge: Well, I think you know, the we, we obviously, we 317 00:18:42,180 --> 00:18:45,600 have a very formal, structured, not formal in the sense, but a 318 00:18:45,870 --> 00:18:49,380 structured program that actually is a workshop and coaching 319 00:18:49,380 --> 00:18:52,830 program that helps podcasters get sponsorships. That's 320 00:18:52,830 --> 00:18:54,870 something that we do through producer podcast, through our 321 00:18:54,870 --> 00:18:58,200 sponsorship circle, but even without participating in any 322 00:18:58,200 --> 00:19:01,890 kind of program that guides you through that. The first thing 323 00:19:01,890 --> 00:19:04,080 that you can do, if you're listening to this right now and 324 00:19:04,080 --> 00:19:07,200 you're a podcaster and you're like, hey, like, I really would 325 00:19:07,200 --> 00:19:10,890 like to explore this further. How do I do that? The first 326 00:19:10,890 --> 00:19:13,800 thing that you need to do is just really ground your ground 327 00:19:13,800 --> 00:19:16,950 yourself, and look around at your immediate network, because 328 00:19:16,950 --> 00:19:20,760 most people have relationships and their immediate circle of 329 00:19:20,760 --> 00:19:24,120 influence, that know the quality of your work, that know that 330 00:19:24,120 --> 00:19:27,930 you're that what you're doing in your space is really good work, 331 00:19:27,960 --> 00:19:30,930 and maybe it's a vendor relationship that you've had for 332 00:19:30,930 --> 00:19:33,210 several years, that you've been doing business with them for 333 00:19:33,240 --> 00:19:36,870 several years, but they have the same audience that you reach, 334 00:19:37,050 --> 00:19:40,560 that they want to reach, and so just starting the conversation 335 00:19:40,560 --> 00:19:43,290 with people that you already have an established relationship 336 00:19:43,290 --> 00:19:45,810 with, that you that already know, like and trust you. That 337 00:19:45,810 --> 00:19:49,470 phrase is used a lot in terms of building a brand, but it's also 338 00:19:49,470 --> 00:19:54,000 the same philosophy if you're talking to brands about aligning 339 00:19:54,000 --> 00:19:57,540 with you, and the easiest way to start is having those 340 00:19:57,540 --> 00:20:00,540 conversations with people that maybe there. Business owners 341 00:20:00,540 --> 00:20:03,780 that your kids are on the ball field with, or, again, a long 342 00:20:03,780 --> 00:20:06,180 term vendor that you've been working with for years. We've 343 00:20:06,180 --> 00:20:10,860 seen a lot of success with podcasters with smaller, niche, 344 00:20:10,860 --> 00:20:14,250 focused audiences just starting those conversations. 345 00:20:15,390 --> 00:20:17,820 Robert Plank: And that's very helpful to hear, because I'm 346 00:20:17,820 --> 00:20:21,090 sure that that you've done it, and I know I've done it, and 347 00:20:21,180 --> 00:20:23,190 we've all had these conversations with companies 348 00:20:23,190 --> 00:20:26,010 that say, like, Hey, I hired like a lead gen company, right? 349 00:20:26,010 --> 00:20:29,220 Looking for those leads. And there's always that, that 350 00:20:29,220 --> 00:20:33,060 daydream of, wouldn't it be great if I was connected with 351 00:20:33,090 --> 00:20:36,180 some ideal client, and we had this conversation and led to a 352 00:20:36,180 --> 00:20:38,700 sale? But then there's also these people that have been 353 00:20:38,700 --> 00:20:41,250 around us for years, right? These, these warm leads, we can 354 00:20:41,250 --> 00:20:44,700 look we can kind of nurture and develop or keep going, or have 355 00:20:44,700 --> 00:20:47,520 these conversations, or at the very least, when we go to that 356 00:20:47,520 --> 00:20:50,190 Legion company to get those those cold leads, be like, hey, 357 00:20:50,190 --> 00:20:53,010 you know, I know this person and that person, and they're not 358 00:20:53,010 --> 00:20:55,830 quite a right fit, but like they're like, I know so much 359 00:20:55,830 --> 00:20:58,260 about them. Like they're they have all these attributes that I 360 00:20:58,260 --> 00:21:01,440 would like to look for. So that's really underrated, I 361 00:21:01,440 --> 00:21:04,740 think, is like keeping your existing relationships going, or 362 00:21:04,740 --> 00:21:07,200 perhaps building those relationships going, as you 363 00:21:07,200 --> 00:21:09,990 said, people that you know on social media, people you've done 364 00:21:09,990 --> 00:21:12,690 business with, people that you just know on the soccer field, 365 00:21:12,810 --> 00:21:16,080 keep those connections going, because it pays to be 366 00:21:16,140 --> 00:21:18,840 personable, and you never know what, where your referral 367 00:21:18,840 --> 00:21:21,960 sources are coming from, or where, you know, things will 368 00:21:21,960 --> 00:21:26,340 just present themselves, as long as you are open to these various 369 00:21:26,340 --> 00:21:29,820 opportunities. And so since it's a podcast, all we can really fit 370 00:21:29,820 --> 00:21:32,340 in it is a taste, right? Unless we have, like, three or four 371 00:21:32,340 --> 00:21:35,820 hours to talk, but we want it, that's kind of a good right? 372 00:21:35,820 --> 00:21:39,510 Because it gives people an idea of what's possible. It gets them 373 00:21:39,510 --> 00:21:43,620 excited about possibilities in the future. But then they say, 374 00:21:43,620 --> 00:21:47,430 Hey, you know, I need Tracy and her team to help me out with 375 00:21:47,460 --> 00:21:50,790 with some of this, because one person can't figure it all out, 376 00:21:50,790 --> 00:21:53,910 right? We need a team. And many times, if someone is like a 377 00:21:53,910 --> 00:21:57,060 contractor or an attorney or something, they don't want to 378 00:21:57,060 --> 00:21:59,430 figure all this, all this media stuff out, and it changes so 379 00:21:59,430 --> 00:22:02,100 much anyway, right? They just want to get some clients do some 380 00:22:02,100 --> 00:22:04,680 work and share some cool stuff. And so if someone says, All 381 00:22:04,680 --> 00:22:08,190 right, I'm excited about podcasting, but I need help as 382 00:22:08,190 --> 00:22:11,070 far as some next steps. What are those next steps? Where should 383 00:22:11,070 --> 00:22:13,740 someone go and what should they do to get your company's 384 00:22:13,740 --> 00:22:14,490 assistance? 385 00:22:15,030 --> 00:22:17,310 Traci DeForge: Well, thank you for asking. The best thing that 386 00:22:17,310 --> 00:22:21,570 I can recommend is to go to produce your podcast, that's my 387 00:22:21,570 --> 00:22:26,550 dog. Okay, there's just no, no way around it. He's 100 pound 388 00:22:26,580 --> 00:22:30,210 golden doodle, and apparently he wants to say hello on it on our 389 00:22:30,210 --> 00:22:35,070 interview. So back to your question. Though, the best way 390 00:22:35,070 --> 00:22:38,340 to connect with me to learn more about everything that we've 391 00:22:38,340 --> 00:22:41,700 talked about our website, at produce your podcast.com, is 392 00:22:41,700 --> 00:22:45,120 just a wealth of resources. There are several samples of 393 00:22:45,120 --> 00:22:47,970 shows where the sponsorships are integrated into those shows. You 394 00:22:47,970 --> 00:22:51,630 can take a listen. There's a ton of blog resources that talk 395 00:22:51,630 --> 00:22:53,790 through a lot of the strategies that we've been talking about 396 00:22:53,790 --> 00:22:57,990 today. And of course, you can book a call and chat more answer 397 00:22:57,990 --> 00:23:00,540 any questions that you have. We have a newsletter, all of those 398 00:23:00,540 --> 00:23:03,840 things. So produce your podcast.com. Is basically our 399 00:23:03,840 --> 00:23:08,280 hub of really great support and resources for you at any stage 400 00:23:08,280 --> 00:23:11,610 of your podcasting journey. And I would welcome anyone who's 401 00:23:11,940 --> 00:23:15,030 who's taking all this in and thinking, Oh, I just have, like, 402 00:23:15,030 --> 00:23:17,640 this one question I'd love to get answered. You know, feel 403 00:23:17,640 --> 00:23:20,190 free to book that call and we'll get you. We'll get it answered 404 00:23:20,190 --> 00:23:20,670 for you. 405 00:23:21,450 --> 00:23:23,790 Robert Plank: Very nice. And we've all been stuck in that 406 00:23:23,790 --> 00:23:26,850 way. At some point we said, you know, I really want to do this. 407 00:23:26,850 --> 00:23:29,580 I want to jump on all this podcasting stuff, but, oh, I'm 408 00:23:29,580 --> 00:23:32,280 stuck with this one little question. Well, it's time to get 409 00:23:32,280 --> 00:23:34,920 it unblocked, right? It's like, if there's a, like, the the 410 00:23:34,920 --> 00:23:36,900 gutter and there's a bunch of leaves, and it's like stopping 411 00:23:36,900 --> 00:23:39,600 the water, hey, just get the get the leaves cleared. Have that 412 00:23:39,600 --> 00:23:43,020 conversation with Tracy and her team go to produce your 413 00:23:43,050 --> 00:23:46,440 podcast.com. And they have all this wonderful information there 414 00:23:46,440 --> 00:23:50,340 about growing your revenue with a podcast monetization, audio 415 00:23:50,340 --> 00:23:53,670 and video production. But as Tracy said, most importantly, if 416 00:23:53,670 --> 00:23:56,220 you have this one question that's stopping you, that's 417 00:23:56,220 --> 00:23:59,400 holding you back, hey, it's it's okay to have questions, but it 418 00:23:59,400 --> 00:24:03,480 might have an easy solution, or you might be asking the wrong 419 00:24:03,480 --> 00:24:06,720 question, right? What microphone should I have? Well, hey, Tracy 420 00:24:06,720 --> 00:24:10,380 said, get this one. It's it's not like a $5,000 microphone, 421 00:24:10,380 --> 00:24:13,290 but it will get you started, and then that will open up these 422 00:24:13,290 --> 00:24:16,410 other possibilities, and maybe get your show monetized, get 423 00:24:16,410 --> 00:24:19,110 some connections, get some progress, and then pat yourself 424 00:24:19,110 --> 00:24:22,110 on the back maybe 10 episodes in and get, like, a really good 425 00:24:22,110 --> 00:24:25,590 microphone, but don't let these, these small questions, hold you 426 00:24:25,590 --> 00:24:28,170 back, because you won't get the time back, right? You might 427 00:24:28,170 --> 00:24:31,140 waste years of just like, waiting and wondering what could 428 00:24:31,140 --> 00:24:34,020 have been and trying to get caught up and, you know, Tracy 429 00:24:34,020 --> 00:24:37,230 in I'm always thinking when I do like a podcast episode, like, 430 00:24:37,320 --> 00:24:40,410 what's the recurring theme? Or like, what, what am I learning 431 00:24:40,410 --> 00:24:44,610 from it. And what comes to mind here is, like, the randomness 432 00:24:44,790 --> 00:24:49,500 and the just the having fun, it's built in, and it's okay, 433 00:24:49,500 --> 00:24:52,410 like your dog is barking. No one even cares, right? What's more 434 00:24:52,410 --> 00:24:56,040 important are the people here sharing information. A few hours 435 00:24:56,040 --> 00:24:58,980 ago, I did a podcast, and the guy's phone rang. Does it really 436 00:24:58,980 --> 00:25:01,440 matter? Does it really need? Be informal, like these podcasts 437 00:25:01,440 --> 00:25:04,890 are more long form, and we have fun and we have the 438 00:25:04,920 --> 00:25:07,920 unexpectedness, and that's totally okay. And those people 439 00:25:07,920 --> 00:25:11,610 that are destined to have a podcast to build their business 440 00:25:11,610 --> 00:25:14,760 in the future, we want them to have fun as well, right? Want 441 00:25:14,760 --> 00:25:17,460 them to enjoy building their business, making these 442 00:25:17,460 --> 00:25:20,700 connections. And I think the key to that is not going it alone 443 00:25:20,820 --> 00:25:23,490 and having someone to help you. And so Tracy and her team at 444 00:25:23,490 --> 00:25:27,420 producer podcast.com can and will help you. But before I let 445 00:25:27,420 --> 00:25:29,790 you go, Tracy, I told you about this before we started 446 00:25:29,790 --> 00:25:32,700 recording. Is I like to kind of put you on the spot a little bit 447 00:25:32,700 --> 00:25:36,270 at the end and ask for a fun sound bite. Right? You're you're 448 00:25:36,270 --> 00:25:40,050 in radio. You know about the sound bites, the bumpers, reels, 449 00:25:40,050 --> 00:25:43,980 the Tiktok. So along those lines, is there an interesting, 450 00:25:43,980 --> 00:25:47,520 helpful or fun quote or lesson that has helped you in your 451 00:25:47,520 --> 00:25:49,830 journey that you think you can pass on to us 452 00:25:50,010 --> 00:25:52,770 Traci DeForge: you did there is and it's so well tied into 453 00:25:52,770 --> 00:25:55,470 everything that we talked about today. So what I'm what I'm 454 00:25:55,470 --> 00:25:58,470 going to say here, and just follow me on this, is that 455 00:25:58,830 --> 00:26:05,610 oftentimes we underestimate the number of people that we know, 456 00:26:05,880 --> 00:26:10,440 and we overestimate the number of people that know what we do. 457 00:26:10,770 --> 00:26:13,800 And so if you think about that, if you're if you're 458 00:26:13,830 --> 00:26:16,920 overestimating and assuming that everybody just knows what it is 459 00:26:16,920 --> 00:26:20,010 that you do, the best thing you can do is just stop doing that 460 00:26:20,010 --> 00:26:23,040 and just continuously remind people of what it is that you 461 00:26:23,040 --> 00:26:27,060 do, because we've all probably had that experience where coming 462 00:26:27,060 --> 00:26:30,480 back to the ball field, where we run into somebody and they say 463 00:26:30,480 --> 00:26:32,850 that they just launched a podcast, and you're thinking, 464 00:26:33,060 --> 00:26:35,430 how could you have just launched a podcast? You didn't even talk 465 00:26:35,430 --> 00:26:39,120 to me about it. And then you realize that they didn't know 466 00:26:39,120 --> 00:26:42,540 that you launch podcasts for people, right? So you we have a 467 00:26:42,540 --> 00:26:45,210 tendency to overestimate the number of people that we know, 468 00:26:45,390 --> 00:26:48,210 so we have to constantly be putting it out there, reminding 469 00:26:48,210 --> 00:26:52,020 people what it is that we do, and then we underestimate the 470 00:26:52,020 --> 00:26:55,650 number of people that we know. And then that comes back to the 471 00:26:55,650 --> 00:26:59,730 conversation of just taking a look at the people that you know 472 00:26:59,730 --> 00:27:04,110 and how maybe that they could work with you, alongside you, 473 00:27:04,800 --> 00:27:07,740 make referrals for you, or that you could make referrals for 474 00:27:07,740 --> 00:27:11,550 them, but just you know, really getting comfortable with looking 475 00:27:11,550 --> 00:27:16,050 at your your circle, and being able to tap into that in a way 476 00:27:16,050 --> 00:27:18,720 that feels good to you and feels appropriate, of course, but at 477 00:27:18,720 --> 00:27:22,200 the same time, it's like really keeping in mind that we will 478 00:27:22,200 --> 00:27:24,720 overestimate the number of people that know what we do, and 479 00:27:24,720 --> 00:27:27,570 we will underestimate the number of people that we actually know. 480 00:27:27,720 --> 00:27:31,170 And if you can keep that mindset as you're thinking through lead 481 00:27:31,170 --> 00:27:34,980 generation prospecting, guests, getting, having, asking people 482 00:27:34,980 --> 00:27:38,040 to be guests, asking brands to work with you in your show, you 483 00:27:38,040 --> 00:27:41,550 really surprised how you can overcome barriers just by 484 00:27:41,550 --> 00:27:43,800 getting over those two perceptions. 485 00:27:44,400 --> 00:27:46,230 Robert Plank: That is very helpful and powerful. And I'm 486 00:27:46,230 --> 00:27:48,600 always thinking like, oh my gosh, like this person I did 487 00:27:48,600 --> 00:27:51,270 business with should be on my show. And you think about that 488 00:27:51,270 --> 00:27:54,690 whole idea of telling people what you do, it seems like 489 00:27:54,750 --> 00:27:57,540 realtors are really great at that, right? It's built in. And 490 00:27:57,630 --> 00:28:00,810 why is it only them, right? So maybe we should all tab into our 491 00:28:00,810 --> 00:28:04,620 own realtor energy, and tell anyone and everyone what it is 492 00:28:04,620 --> 00:28:07,890 that we do, and it's not bragging, it's just, it's, it's 493 00:28:07,890 --> 00:28:10,230 being social, right? It's growing your network. And if 494 00:28:10,230 --> 00:28:12,510 they don't want to participate, they don't want to be on your 495 00:28:12,510 --> 00:28:15,420 podcast, that's totally fine, but you mentioned know, like and 496 00:28:15,420 --> 00:28:18,630 trust, they should at least know what it is that you do. So we 497 00:28:18,630 --> 00:28:22,110 need to maybe apply a little bit more pressure. As far as saying 498 00:28:22,110 --> 00:28:26,010 like, hey, I need to broadcast a little bit more on a repeat 499 00:28:26,010 --> 00:28:29,100 basis, what it is that I do that way, people just know and I 500 00:28:29,100 --> 00:28:32,190 won't get passed over when someone, in your case, launches 501 00:28:32,190 --> 00:28:35,310 a podcast. But maybe if someone's like, well, I need to 502 00:28:35,340 --> 00:28:38,940 do My will, or need to get a divorce or do my taxes, well, 503 00:28:38,940 --> 00:28:41,940 hey, you were right there, right next to them on the soccer 504 00:28:41,940 --> 00:28:46,050 field, and you didn't broadcast what it is that you do. And so 505 00:28:46,050 --> 00:28:49,050 podcasting and all these other kind of networking aspects 506 00:28:52,080 --> 00:28:54,540 to produce your podcast.com. If you're really serious about 507 00:28:54,540 --> 00:28:58,680 this, if you know that time slips away so fast, if you want 508 00:28:58,710 --> 00:29:09,300 to get us started on building a podcast designed for profit, can 509 00:29:09,300 --> 00:29:13,230 go to Tracy and her team at produce your podcast.com, we'll 510 00:29:13,230 --> 00:29:15,660 see you there. You'll love it. And thank you very much, Tracy 511 00:29:15,660 --> 00:29:19,020 for stopping by giving us some wonderful stories and insights. 512 00:29:19,530 --> 00:29:21,990 Traci DeForge: Yes, thank you. And it's been so fun. And I love 513 00:29:22,020 --> 00:29:24,300 I love all the conversations we've had today, just really 514 00:29:24,300 --> 00:29:24,870 good stuff. 515 00:29:27,860 --> 00:29:30,500 Robert Plank: This is Robert plank from DFI podcast.com, 516 00:29:31,160 --> 00:29:34,880 forward slash free. Me and my team are super excited to jump 517 00:29:34,880 --> 00:29:38,780 into your podcast, whether it already exists, whether it's 518 00:29:38,780 --> 00:29:42,040 brand new, whether it's just in the idea stage, set up a call 519 00:29:42,040 --> 00:29:44,920 and contact us today. Claim your free gift at DFI 520 00:29:44,920 --> 00:29:48,580 podcast.com/free and we will see you there. You.