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Robert Plank: Marketer of the
day. Episode 704, video,

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persuasion, storytelling, brand
building, demonstration videos

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and psychological principles
with Rick Cesari.

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Hey everyone, and welcome back
to the marketer of the day

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podcast. We are joined today by
Rick Cesari, who has been a

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pioneer in the direct to
consumer marketing industry

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since the early 90s. And if
you've heard of some of these

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iconic brands, like the juice
man, Sonicare, the George

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Foreman, grill, OxiClean,
Clarisonic, Rug Doctor,

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momentous golf GoPro. Camera, we
could keep going, but he has

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been involved with all of them,
and he his strategies have

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helped grow four companies from
startups to over a billion

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dollars in sales. And he has a
book called Building billion

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dollar brands. And his newest
book is called Video persuasion.

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And we're going to talk about
using video in your online

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marketing, about sales,
conversions, persuasion,

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storytelling, influence,
whatever we can fit in. So Rick,

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glad to be talking to you today.

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Rick Cesari: Hey, great. Thanks
for having me on your show. I'm

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looking forward to it.

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Robert Plank: I am too. So yeah.
So I've never heard of you, but

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I've heard about all these
brands that I'm super duper

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impressed, and I'm sure that
listeners are too. So can you

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tell us about yourself and what
makes you unique and stand out

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and special?

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Rick Cesari: Yeah. So I'll just
give you a quick overview of my

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background. I actually, you
know, have spent my last 25

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years in marketing, but I
actually have a degree in

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biology, and I my deep plan was
that I was going to go to dental

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school, but I got tired of going
to school, so I moved back down

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to Florida, and I was a took a
year off, and kind of was a BART

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bomb for a year, kind of a
bartender and a lifeguard. Not

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that those things are bad
professions. But I just wanted

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to spend a little bit of time
away from school. But anyway, I

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got it interesting and how I
could make money. And I started

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reading a lot of books. And the
people, you know, the books I

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was reading, said that people
could make money by buying real

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estate, investing in real
estate. It was the same back

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then as it is today. So I
started doing that, and I

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actually started help promoting
real estate seminars. And that's

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how I kind of first learned
marketing, trying to get people

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to show up to these free real
estate seminars. And those were

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some of the early guys. This is
happening way back. I'm going to

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date myself now, way back in the
80s, before there was even an

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internet. But I learned a lot
about sales and marketing doing

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that, and they were some of the
first people that started using

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television direct response, or
infomercials. And I made some

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shows to promote the seminars,
and then just took what I

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learned and used it to start
marketing direct to consumer

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products. And that one product
you mentioned, the juice man,

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that was a company my brother
and I started in 1990 and we

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were at the right time with the
right product, and we're doing

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the right type of marketing. And
that grew to 75 million in sales

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in a little under four years.
And we sold it to a company in

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Chicago called Sultan
housewares. And Sultan was the

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company that came up with the
George Foreman grill, so they

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wanted us to do our marketing
for that. And so I did that. And

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then Sonicare and OxiClean and
Rug Doctor and a lot of the

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other ones you mentioned. And
you know, have been using video

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to actually sell products to
people for more than 30 years.

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And so my book that you
mentioned earlier, video

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persuasion, that's kind of taken
everything I've learned in the

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last 30 years about using video
and persuading people to

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purchase and I've put that in
that book.

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Robert Plank: Super impressive,
super awesome. And so, I mean,

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what, what is there to to know
about video persuasion? Because

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it seems like, like these, these
brands you mentioned, I mean,

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like George former grill and Rug
Doctor. I mean, these are, like,

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household names, right? And it's
like, sometimes I see some of

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the these things that people
created, I'm like, how did they

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come up with such a catchy name?
Or, how did, how did they get

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them to be, like, so popular in
this really, like, competitive,

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kind of cutthroat space. I mean,
what? What's the secret? What's

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even the starting point to start
to wrap our heads around this

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whole video persuasion concept?

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Rick Cesari: Yeah, well, that's
a great question. And I want

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your listeners to know that
these weren't big companies that

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had big ad budgets that hired me
to do their marketing for them.

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These mostly were startups, our
companies doing very low in

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sales, and then I would come in
and help them do their, you

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know, marketing direct to
consumer, and so, you know, the

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names are recognizable now,
mainly because all of these

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companies were able to spend
millions and millions of dollars

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in advertising, but they didn't
have the budget to do that. And

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part of the secret is really
using understanding direct

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response principles and direct
response marketing, and what

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that means is that you're not
just making a video, but that

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the videos you're making,
whether you're deploying them

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online, you know, through social
platforms or TV, if you're still

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doing that, that there's a
specific call to action that's

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going to generate a response
that you're looking. Or that's

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going to help generate revenue,
or generate new leads or

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generate new customers, and how
to structure the video with the

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proper call, you know, direct
call to action, so that when

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you're using these videos for
marketing, they're generating

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revenue for you, and then that
you can use that revenue to help

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build the business.

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Robert Plank: Great. So yeah,
it's like, if you're not

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selling, then, then you can't
grow from there, and you're so

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right in there, and that there's
a structure, right? And that

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it's really easy to get lost in
the technicalities of things and

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say, I'm just, I'll just shoot a
video, but you're saying we need

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to have a call to action. We
need to make it really clear

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what we're solving what we want
people to do.

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Rick Cesari: I'll give you a
great example, because the same

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I have a YouTube video, I have a
YouTube channel, which is

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rickesseri.tv and I have a video
there. It says, how, how you can

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make a really good are engaging
demonstration video. So the same

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concepts that were effective on
TV are also effective for E

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commerce, for videos on Amazon.
And so there's kind of like five

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steps to making a good
demonstration video. First, you

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need to introduce your product,
then you need to demonstrate the

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product. Then here's something
where a lot of people fall down,

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especially Amazon sellers. You
need to focus on the benefits

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and not the features. You can
mention the features, but

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there's an old saying, features
tell benefits sell, and so you

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really should focus on the
benefits to the end user, then,

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if possible, include some
authentic testimonials, and then

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always have a call to action.
And you'd be surprised two

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things I see going into a lot of
companies that I consult with

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one. They don't never reach out
to their database and talk to

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their customers and get
authentic testimonials, which I

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think are some of the most
powerful marketing tools. And

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then a lot of them will make
videos, but then they'll get

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someone excited about their
product or service, and then

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they don't tell them to take the
next step, which is, you know,

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go to the buy box or or go visit
our website to get more

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information or get this free
download and little simple

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things like that, that. But a
lot of companies aren't, aren't

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taking the right steps to do it,

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Robert Plank: and it's so simple
to correct those mistakes right

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like the steps that you
mentioned. So introduce the

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product, demonstrate it. Focus
on benefits, not features, add

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testimonials, and have that call
to action. When I first, you

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know, came across these sorts of
formulas, like, I mean, it's

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basically a idea, right? Yeah,
desire action. And before, yeah,

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and before I knew that there
was, like, a proven, universal

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formula, basically, then a lot
of before that sometimes an ad

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or a video just wouldn't quite
sit right. And then once you

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know that there are these like,
exact steps to bring someone

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through, then you can kind of
tell, like, if a piece is

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missing, or if a piece could be
better, or things are kind of

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out of order. And then now
you're confused, like it, it

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makes a lot more sense knowing
that there's the structure. And

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like you said, if there's an
Amazon seller out there who has

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these products for sale and the
video is not quite right, just

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run it through these steps and
correct this stuff.

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Rick Cesari: Yeah, absolutely.
It's great stuff. And you know,

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the other thing, I kind of take
it a little a step further, and

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there's a great book out there
for your listeners, and you've

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probably heard of it. It's
called influence, the Psychology

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of Persuasion. And Robert
Cialdini has six persuasion

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principles, and I show how you
can use those in your videos.

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And this is really proven, like
psychological reasons why people

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react to certain things. And so
if you can include one or more

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of those principles in your
videos, you're more apt to get

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to have engaging videos, but
also get people to respond in a

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manner that you want. And you
know, example, we talked about

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testimonials, and people have
heard about social proof, and

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that's really a psychological
concept that when people are in

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a situation and they don't know
how to act, they'll look to see

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what other people are doing. So
look at Amazon reviews. If you

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go on Amazon and you're looking
at two different products, and

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one has two reviews and the
other one has 100 most people

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are going to buy the one with
100 reviews. So that goes for E

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commerce. If you can get more
authentic video testimonials on

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your site, you're going to
appeal to more people, and it's

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going to break down the barriers
to purchase and help create

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higher conversions.

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Robert Plank: Well, fantastic.
Well, you mentioned a little bit

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earlier about Amazon sellers,
right? That you've like, this is

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a whole new space of that. It's
not just, not just, it's not the

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90s or the 80s anymore, where
you had to get this television

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spot and had to run these ads.
Some people can just have a

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YouTube channel, like, how you
have your yours, or they can

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post on an Amazon page, and then
you always hear how our

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attention span is so limited. So
how does that translate into

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what you do now? Like, I imagine
that would mean like, like,

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quicker cuts and shorter video.
Was, but then also there's that

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issue sometimes, of like, I know
if I want to buy something,

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sometimes I'm looking for, like,
a specific feature. So how do

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you like balance those things,
of having these short videos,

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but then also packing in
specific things? Like, if our

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attention spans super short
these days?

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Rick Cesari: Yeah, and that's a
great point. You know, people

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always have the ability to click
away in the old days, you know,

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it was with a TV remote. If you
didn't capture their attention,

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bang, they would switch to
another channel. Online, it's

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even faster people if you don't
catch their attention. So I talk

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about in the book three
different ways. And actually

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there's probably about a half a
dozen different ways that you

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can start a video to really
capture people's attention and

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then hold it in there. And I use
a lot of there's another good

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book I read in my 20s called How
to Win Friends and Influence

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People by Dale Carnegie, and he
gave us formula for giving a

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speech, and that is, tell them
what you're going to say, say it

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and tell them what you said. And
that sounds like a simplistic

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formula. But another mistake a
lot of video makers make is they

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don't get to the point quick
enough what the video is about,

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and then you lose the viewer. So
a real easy way to start a video

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is ask the person a question,
how would you like to lose 10

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pounds? Do you want to have more
energy? Would you like to have a

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better night's sleep? And if
it's interesting, then, to the

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viewer by asking that question,
they're going to stay more

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engaged to see if you deliver
the answer. And hopefully you do

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in the next 30 seconds, 90
seconds, whatever, you'll

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deliver the answer to that. So I
talk a bunch of ways in the book

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about how to start videos to
keep the viewers engaged, so

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that you know they'll stay and
listen to what the rest of the

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video has to say. Fantastic.

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Robert Plank: And what I'm
liking about our conversation so

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far is that these are all really
simple formulas, right? Like the

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Robert Cialdini list, the like,
just that idea of, start with a

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question, solve a problem. Know
what the point is of that video?

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So that you're not just
rambling, these are all easy

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fixes, or are just simple things
to keep in mind for the videos

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that we'll be creating. Yeah,
let

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Rick Cesari: me make two, two
points about that, because one

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thing that's never changed, like
delivery platforms are changing.

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You know, daily, weekly,
monthly. There's a new social

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media platform, but human human
behavior doesn't really change.

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And so the same hot buttons that
work for print ads, radio ads,

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you know, eventually TV and now
online, if you understand the

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underlying psycho site human
psychology and how to tap into

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that, you can then make your
videos more more successful, and

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that's what I talk about. And so
the second thing, let me just

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give you a quick example of one
project that ties everything we

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were talking about together. My
company did all the television

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marketing for the GoPro camera.
And GoPro used a combination of

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TV and online marketing. So if
you remember, if you ever looked

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at a GoPro ads, they were 30
seconds long. They were TV ads.

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Every TV ad started with a GoPro
logo. So we were telling people

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right away, this is a GoPro ad.
Then it was user generated

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content. You know, people
jumping off a cliff in a

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wingsuit or snowboarding or
scuba diving. But at the end, we

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put an offer that said someone
will win one of everything they

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make every single day. So three
great things happened. They

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watched the commercial. They
they would go to the website to

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register for the contest. So we
were building a database of

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names that we could remarket to
and email market to. The second

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great thing. People would get to
the website, they would see

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other cool videos. They would
share them with their friends,

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creating a viral effect. And the
third thing that happened was

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more traditional, direct
response. They would get to the

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website, and they purchased a
product generating revenue which

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would offset the advertising
costs. So just kind of a real

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simple formula that helped GoPro
go grow from, you know, zero to

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a billion dollars in eight
years. And I mean, there were

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other factors at play too
obviously, but that was the main

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advertising campaign that helped
make them successful.

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Robert Plank: And so there are
kind of two things I want to

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pick up on from what you said
there. One is that I love this

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idea that there are. I mean, the
humans haven't really changed

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that much in the last couple of
decades, like the technology's

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changed, but that means that we
can sometimes pick up or reuse

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or repurpose old ideas, even
some things that may be we've

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forgotten about, or things that
we can bring back and then and

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then. So then the other thing
that's cool about our

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conversation here is that that
you're you're then using all

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this, this new stuff, in a new
way, right? Like bringing

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together, like, the the user
generated content. And so one,

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one thing that has me curious,
though, is, how do you arrive at

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some of these decisions that
that you make, like, you say,

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like, well, GoPro, you have the
logo for. Question you have the

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user generated content, and the
contest is that just a matter

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of, like, observing what people
are doing and putting it

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together, or like, how do you go
from nothing to having these

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kind of new, unique ideas that
get really popular? Yeah, that's

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Rick Cesari: a great question.
And, you know, it's kind of a

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combination of an art and a
science and so kind of the art

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comes in, you know, it's, it's a
little bit easier for me. I've

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been doing this for 30 years.
I've the reason I can have some

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successes is I've probably made
every mistake under the book so

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I know what not to do, I guess.
But at the end of the day, the

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reason I love direct response
marketing is that you can test

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and you can test very
inexpensively, so you can create

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a couple different ads and then
test them and see which ones

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generate the best response. And
there's very few projects that I

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get involved in where the first
time out it's like this adds a

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home run. You know, if you go
way back to the commercials I

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made for the George original
George Foreman grill, which

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eventually sold over 100 million
units, the very first TV ads I

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made didn't work. I started them
out with boxing footage because

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I thought that that would be
cool and could capture people's

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attention, but I didn't
understand the end user was stay

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at home moms that didn't like
boxing. So once we took out the

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boxing footage, the commercial
started working a lot better. So

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to answer your question, you
start off with a with kind of an

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educated guess based on
understanding the demographic

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that you're marketing to and
what they respond to, and then

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you make an ad. You test it, if
you get the ROI you're looking

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for, you spend a little bit more
money. If you don't, you go back

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and change the editing. But let
me tell you a good shortcut to

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getting the right solution to
what to advertise. One of the

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first steps I take when I'm
working with any business is to

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reach out to their customer
base. And most companies

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nowadays have, you know, if
they're doing direct to

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consumer, have a database that
we can email to. And I set up a

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testimonial day where I'll, and
I'll, you know, send out emails

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to local areas and invite maybe
15 people to one location. We do

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a for rent by owner. You know,
get a house. People can show up

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there every 45 minutes. And I
interview these people, and I

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ask them a series of questions,
which I have in the book that,

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basically, you know, why do you
buy this product? How do you

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hear about it? What do you like
about it? What do you don't like

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about it? If you were telling
your friends about it, what

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would you say? And I'm recording
all this, so I can use the

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answers as sound bites in my
marketing, but I'm really

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getting first hand kind of
market research, and by after

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talking to 15 different people,
I kind of know like, what what

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motivates people to buy the
product? So I am basing the ads

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that I make and the videos that
I make on real customer answers,

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Robert Plank: awesome. So you
take this educated guess, you

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try to figure out what would
motivate them, you're based on

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the data. And then you also work
in the these testimonials, these

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customer stories. And I imagine
when you do these 15 interviews

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that there's a like, a lot of
recurring like keywords, phrases

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over exactly

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Rick Cesari: you hit the nail on
the head. You start to see

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trends. And people start saying,
you know, the reasons that they

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purchase something. And, you
know, you could use any examples

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of the product you mentioned
with. You know, it's funny. This

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last weekend, I was just, I have
a new client called Real Time

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pain relief. They sell pain
products, and they were having a

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distributor convention in
Birmingham that I spoke at, and

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but I interviewed, I interviewed
50 people, and every I've never

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had this happen before. All 50
people had amazing stories of

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how this product helped them
relieve pain when nothing else

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could. And so when you listen to
these and hear that, you know,

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someone had a hip replacement or
a bad back or bad knees, you

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know, you can start to put
together kind of a marketing

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script that that really would
appeal to people. So I'm really,

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I'm not kind of inventing things
based on my knowledge or

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experience, but really kind of
taking the feedback I'm getting

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from the customers, and then
turning that into the

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advertising.

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Robert Plank: I love it. Yeah,
you're, you're like, like, just

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kind of assembling things.
You're taking the best stuff and

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packaging it together. So that
makes, that's reassuring, in a

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way, right? Because it means
that you're just taking these

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raw materials and making
something better, and in a way,

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like reflecting, echoing their
words back to them. Because if

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you, if you just try, if you try
to come up with some words or

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some video, or you said, I'm
just gonna sit down and write

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something from scratch. I mean,
it seems that seems like that

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would be a very hit or miss way
to go about it, right? Either

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you'd like. Yes and make it
work, or it would always flop,

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because you're just guessing,

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Rick Cesari: yeah, take a
shortcut. Let's say you want to

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market a product, find a similar
product on Amazon. You know

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that's similar to one you're
marketing, and go read the

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reviews, and the reviews for
that product will kind of tell

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you, give you great I've always
found that I can never write

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copy lines as good as what
people come up with, you know,

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in testimonials. And so that's
kind of a little shortcut you

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can use to at least get some
some background when you're

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thinking of launching a product
or a new product, if you don't

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have any customers, that's kind
of a shortcut way to do it. So

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it's just, you know, I'm a real
big person in using customer

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feedback and tried and true
strategies that have worked for

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literally decades. And I know
some of it sounds simplistic,

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but you know, the only thing I
can say is it works, so I keep

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doing it,

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Robert Plank: yeah? I mean,
yeah, if you could make it hard,

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but then how would that benefit
anyone else? And also, that's a

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really good point there of find
a similar product on Amazon.

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Because, I mean, nowadays
there's so much information

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available to all of us. And then
also there's, like, sometimes

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people will say things and they
don't even realize how like

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impactful it is, right, how
important it is. We're like,

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ooh, that that phrase, the way
you put that, with the pain

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relief, that's so that's so
catchy, that's so profound, and

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they don't even know, because
they're just talking, they're

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just, you know, being honest and
letting their words flow out.

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So, so yeah, this is all really
great stuff, and we're

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approaching almost seeing here
we're in these last few minutes

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and about to wrap up. But is
there anything you think that we

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need to know in this modern day
and age, as far as, like we've

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been talking about combining the
gold and the new and one area

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that I want to make sure that we
cover before wrapping up is the

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storytelling aspect, right?
Because that's that's kind of

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tricky sometimes. Yeah,

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Rick Cesari: I'm glad you
brought that up. So you know, if

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people go to my website, which
is ricksesseri.com they can

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download a free ebook that I
have the three most engaging

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types of online video. And so if
people have a website, our e

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commerce website, and this is
going to touch on stories, I

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recommend that they have three
types of videos on there one, I

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believe people should always
have some type of introduction

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story. That is basically why,
you know, if someone visits your

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website and you're selling a
widget, why? Why tell me about

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00:22:37,040 --> 00:22:41,380
yourself, why you're selling
this fidget widget? What's your

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background? It's your story.
And, and then why you're

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different. Why should I buy it
from you versus a competitor?

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What's different about it? And,
and that's kind of you can do

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all of that in, you know, 60 to
90 seconds. And so it's always

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kind of like an introduction
video that tells the people who

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you are and why you do what
you're doing, which is kind of

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your your story that you
mentioned. Then these are other

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types of videos that I mentioned
in that free download. Every

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website if you're selling a
product, should have a tutorial

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video. And tutorial video is
really just a how to, how do you

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use the product or service? And
then the third is demonstration,

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which is, now it's not just how
to use it, but you're

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demonstrating it and focusing on
the benefits to the end user.

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And then if you can incorporate
any video testimonials, that

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would be the last thing I would,
I would say. And if you can have

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all those types of videos on
your website, and again, you

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talked about length earlier,
these don't have to be long.

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Video testimonials, you know,
can be 1015, seconds. And I find

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that if people, you know, if you
take the right sound bite, they

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can be as long as 30 seconds. If
people find them engaging. So

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Robert Plank: super cool. You're
making a lot of sense here. And

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I mean, I'm taking all sorts of
notes, and there's even, I'm

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gonna, I'm gonna send that, that
freebie, or that the link to

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00:24:12,540 --> 00:24:15,180
that freebie, over to a client
who specifically needs this,

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who's a doctor who's making a
website, making the web pages,

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00:24:18,660 --> 00:24:21,680
making the videos, and isn't
really exactly sure. Like, how

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do I, how do I say the right
things and hit the hot buttons,

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but also be like, short and to
the point. So, so, yeah, this is

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great of having, like, that kind
of that, that, that origin story

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video, and talk about how you
differentiate, how the tutorial

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video, have the demonstration
and testimonial video. I mean,

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this is all really great stuff.
And everyone should go to Rick

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00:24:42,040 --> 00:24:45,820
cezeri.com and you also have
some books and other things. So

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if people say, Man, this is
making a lot of sense here. You

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00:24:49,060 --> 00:24:52,300
give me things to think about
and implement. I want to keep

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the party going. I don't want to
just listen to a podcast

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00:24:55,480 --> 00:24:58,060
episode, which was great, but
now you want to find out all

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00:24:58,060 --> 00:25:01,620
about Mr. Rick Cesari and five.
Find out about what he has going

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00:25:01,620 --> 00:25:05,160
on, video wise and book wise. So
what other sorts of links,

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00:25:05,160 --> 00:25:07,740
resources, URLs do you have for
us today? Yeah,

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Rick Cesari: so my website's a
great place to start. And it's

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00:25:11,400 --> 00:25:15,660
my name's R, I, C, K, and last
name is C, E, S, A, R, I,

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00:25:15,720 --> 00:25:19,260
ricksesseri.com and so I have a
blog there, a weekly blog that

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00:25:19,260 --> 00:25:22,400
talks about all types of video
marketing if you don't like to

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00:25:22,400 --> 00:25:25,160
read, and there's some great
statistics how we're becoming a

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00:25:25,160 --> 00:25:28,820
video first society. I have a
YouTube channel, which is

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00:25:28,820 --> 00:25:32,180
rickesesseri.tv and on the
YouTube channel, it's like, I

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00:25:32,180 --> 00:25:35,000
show you how to make a good
demonstration video, and I show

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00:25:35,000 --> 00:25:39,380
you how to make a good tutorial
video, and basically, how to use

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00:25:39,380 --> 00:25:42,940
video to build your business. So
those are really the best. The

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00:25:42,940 --> 00:25:46,780
two best resources is my website
and my YouTube channel to get

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00:25:46,780 --> 00:25:51,220
more information. And you know,
I'd love it if you know, if it

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00:25:51,220 --> 00:25:53,560
makes sense for any of your
listeners to purchase my book,

446
00:25:53,560 --> 00:25:56,860
video persuasion, you can find
that on Amazon, and you did

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00:25:56,860 --> 00:25:59,680
mention my previous book, which
is building billion dollar

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00:25:59,680 --> 00:26:03,420
brands. And that's kind of more
of a case study, and what it

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00:26:03,420 --> 00:26:07,380
takes to build a brand and grow
it into a billion dollars. And,

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00:26:07,440 --> 00:26:11,940
you know, there's Sonic Care,
oxy clean, GoPro and George

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00:26:11,940 --> 00:26:15,900
Foreman grill, and those are the
big ones. And then there's a

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00:26:15,900 --> 00:26:19,020
whole bunch of ones that didn't
quite reach a billion, but they

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00:26:19,080 --> 00:26:20,100
hit 100 million.

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00:26:21,000 --> 00:26:22,940
Robert Plank: Well, close
enough, right? We can settle for

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00:26:22,940 --> 00:26:23,960
that. Yeah, I'd be happy.

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00:26:23,960 --> 00:26:26,240
Rick Cesari: Yeah, when I'm
launching a product, if it can

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00:26:26,240 --> 00:26:28,220
get get a few million, I'm
happy.

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00:26:28,940 --> 00:26:32,060
Robert Plank: Yeah. So there was
a heck of a lot to chew on, and

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00:26:32,060 --> 00:26:35,900
the place to go is Rick
caesarea.com as Rick said, last

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00:26:35,900 --> 00:26:40,720
name is, C, E, S, A, R, i.com
and then Rick cesari.tv, is

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00:26:40,720 --> 00:26:44,260
where you can find those videos,
and do check out his video

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00:26:44,260 --> 00:26:47,260
persuasion book on Amazon, which
is linked to from the website,

463
00:26:47,320 --> 00:26:50,800
because we're becoming that
video for society. If we're

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00:26:50,860 --> 00:26:53,140
going to hide and not be on
video, then we're going to miss

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00:26:53,140 --> 00:26:55,720
out. We have all these other
competitors, and if they have

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00:26:55,720 --> 00:27:00,040
some app or coaching program or
book or whatever it is that they

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00:27:00,040 --> 00:27:02,640
have, and they're on video, and
we're not, we're going to miss

468
00:27:02,640 --> 00:27:05,820
out, and if we're also on video,
but we are missing some of these

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00:27:05,820 --> 00:27:08,940
key ingredients of persuasion,
we're going to miss out. So Rick

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00:27:08,940 --> 00:27:12,600
cezeri.com go there, check out
his book, check out his blog,

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00:27:12,600 --> 00:27:14,460
and we'll see you there. And
thanks so much, Rick for

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00:27:14,460 --> 00:27:17,820
stopping by and and wowing us
with Your wisdom, but also

473
00:27:17,880 --> 00:27:21,320
keeping it simple, keeping it
very implementable. I appreciate

474
00:27:21,320 --> 00:27:22,520
it very much. Thank you. Hey,

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00:27:22,520 --> 00:27:24,620
Rick Cesari: thanks for having
me on, and hopefully I can come

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00:27:24,620 --> 00:27:25,220
back again.

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00:27:25,880 --> 00:27:32,420
Robert Plank: Yeah, have you had
a chance to rate and review the

478
00:27:32,420 --> 00:27:35,960
show yet? If not, go right now
to marketer of the

479
00:27:35,960 --> 00:27:41,200
day.com/itunes, click View in
iTunes and click the ratings

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00:27:41,200 --> 00:27:45,220
tab, we would really appreciate
a five star rating or whatever

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00:27:45,220 --> 00:27:49,060
you think is fair, plus a quick
one sentence review to tell us

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00:27:49,060 --> 00:27:52,600
how we're doing. Thank you very
much. And have a wonderful day.