1 00:00:00,240 --> 00:00:03,840 Robert Plank: Marketer of the Day episode 707. Omni channel, 2 00:00:03,840 --> 00:00:07,920 marketing e commerce, marketing automation with rightus Loris, 3 00:00:12,120 --> 00:00:14,760 Hey everyone, and welcome back to the marketer of the day 4 00:00:14,760 --> 00:00:19,980 podcast. We are here with Ritas Loras from omnisand, which is a 5 00:00:19,980 --> 00:00:23,480 powerful marketing automation platform that is focused on 6 00:00:23,480 --> 00:00:27,560 moving e commerce marketers beyond those boring, outdated, 7 00:00:27,560 --> 00:00:30,680 generic email marketing tools. And we're going to talk all 8 00:00:30,680 --> 00:00:34,100 about this concept today called omni channel marketing. We're 9 00:00:34,100 --> 00:00:37,880 talking about talking to your customers through email, SMS, 10 00:00:37,880 --> 00:00:40,780 Facebook ads, Google retargeting, all the platforms 11 00:00:40,780 --> 00:00:43,780 that way, they will notice and pay attention to you and click 12 00:00:43,780 --> 00:00:46,420 and buy from you. So Rhea is glad to be talking to you today. 13 00:00:48,520 --> 00:00:50,500 Rytis Lauris: Hey, Robert, yeah, thanks for inviting me. 14 00:00:51,579 --> 00:00:53,019 Robert Plank: You're very welcome. And so when we're 15 00:00:53,019 --> 00:00:56,259 talking about omni channel marketing, can you kind of tell 16 00:00:56,259 --> 00:00:59,079 us in your own words, what the heck is it, and why is it so 17 00:00:59,079 --> 00:00:59,919 dang important? 18 00:01:00,820 --> 00:01:04,080 Rytis Lauris: Yeah, absolutely. So this is the concept where you 19 00:01:04,080 --> 00:01:09,480 really still rely on on email at the core, but you augment your 20 00:01:09,480 --> 00:01:12,540 communication with like retention marketing and 21 00:01:12,540 --> 00:01:15,840 retention communication with your existing customers with 22 00:01:16,200 --> 00:01:19,440 other channels, like text messages. You have already 23 00:01:19,440 --> 00:01:22,460 mentioned those, Facebook Messenger messages, WhatsApp 24 00:01:22,460 --> 00:01:26,660 messages, web push notifications, and even kind of 25 00:01:26,660 --> 00:01:29,360 retargeting ads which have been directly connected to your 26 00:01:29,600 --> 00:01:33,380 mailing list and synchronized with Facebook and Google, Google 27 00:01:33,380 --> 00:01:37,820 ads to run proper, proper retargeting campaigns. So that's 28 00:01:37,820 --> 00:01:42,400 basically when you allow your customer to choose channel which 29 00:01:42,400 --> 00:01:45,220 is the most preferred for them to communicate with your brand, 30 00:01:45,220 --> 00:01:48,580 with your online store, with your business. It's one thing 31 00:01:48,580 --> 00:01:52,300 and another thing, choosing the best channel for the different 32 00:01:52,300 --> 00:01:55,960 occasions, for both marketing and transactional messages. 33 00:01:57,400 --> 00:01:59,620 Robert Plank: Well, great. And so when you say there that our 34 00:01:59,620 --> 00:02:03,120 customers are choosing which channel that is their favorite 35 00:02:03,120 --> 00:02:07,560 to get these marketing messages? Are you saying that like it 36 00:02:07,560 --> 00:02:10,620 typically happens, where maybe they they subscribe in all these 37 00:02:10,620 --> 00:02:13,320 different channels and then maybe they unsubscribe from all 38 00:02:13,320 --> 00:02:16,500 but one, or maybe they focus more on the WhatsApp or the 39 00:02:16,500 --> 00:02:19,560 messenger, as opposed to just being completely overwhelmed 40 00:02:19,560 --> 00:02:21,680 with all the messages from every which way. 41 00:02:23,060 --> 00:02:24,980 Rytis Lauris: Yeah, yeah. That's, that's absolutely 42 00:02:24,980 --> 00:02:29,180 correct. So first thing is really have, like bringing them 43 00:02:29,240 --> 00:02:32,300 optionality, so allowing them to choose which channels are the 44 00:02:32,300 --> 00:02:35,600 most preferred for for the different ways of communication. 45 00:02:35,600 --> 00:02:38,780 And again, it's all about like placing the better quest in 46 00:02:38,780 --> 00:02:41,680 different in different situations, in different 47 00:02:41,680 --> 00:02:45,520 occasions. So maybe, let's say you are online store and the and 48 00:02:45,520 --> 00:02:49,120 you have a checkout so in checkout, definitely your 49 00:02:49,120 --> 00:02:52,720 customers are entering email addresses and phone numbers. So 50 00:02:52,720 --> 00:02:56,080 you can ask both those two permissions to communicate via 51 00:02:56,080 --> 00:02:59,680 email as well as via text messages. Let's say in the 52 00:02:59,680 --> 00:03:03,420 product page, if the product is out of stock, you can insert 53 00:03:04,140 --> 00:03:06,840 Facebook Messenger, WhatsApp subscription, and you promise 54 00:03:06,840 --> 00:03:10,500 that the a dude will get a bit date you, once the stock is the 55 00:03:10,500 --> 00:03:14,400 product is back on stock, or, like, price reduction. And so 56 00:03:14,400 --> 00:03:17,100 you get all those different permissions to communicate. And, 57 00:03:17,100 --> 00:03:21,020 yeah, absolutely right. They should be able to subscribe for 58 00:03:21,020 --> 00:03:25,100 one channel. So if you lose a subscriber from an email, that 59 00:03:25,100 --> 00:03:28,460 the same person may still remain as a subscriber through a 60 00:03:28,460 --> 00:03:31,940 different channel, if, if the one profess to be communicated 61 00:03:31,940 --> 00:03:33,800 by, let's say, WhatsApp or Facebook Messenger. 62 00:03:35,240 --> 00:03:36,920 Robert Plank: Well, great. Well, you're making a lot of sense 63 00:03:36,920 --> 00:03:41,380 here and and I mean us marketers communicating on multiple 64 00:03:41,380 --> 00:03:44,200 channels is what we've been doing to survive, right? I mean, 65 00:03:44,200 --> 00:03:46,600 it's like when you're on this podcast here, because you're 66 00:03:46,600 --> 00:03:49,420 trying to pick up other podcasters, you're not just 67 00:03:49,420 --> 00:03:53,620 limiting yourself to only email marketing or, you know, solo ads 68 00:03:53,620 --> 00:03:56,800 or Facebook ads. We're all just trying to get traffic and 69 00:03:56,800 --> 00:04:01,800 continue to talk to our customers on all these different 70 00:04:01,800 --> 00:04:05,880 channels. And I like how you said there that you get people 71 00:04:05,880 --> 00:04:09,360 to subscribe for specific reasons, right? It's not just 72 00:04:09,360 --> 00:04:11,820 something boring, like, we'll get some marketing updates. 73 00:04:11,820 --> 00:04:14,340 You're saying, like, if this out of stock, product is back in 74 00:04:14,340 --> 00:04:17,220 stock, or if there's a price reduction. So and that this is 75 00:04:17,220 --> 00:04:21,440 great because this seems like a way for them to look forward to 76 00:04:21,620 --> 00:04:25,580 this specific type of of transactional message that's 77 00:04:25,580 --> 00:04:28,520 coming through. And so when we're talking about this omni 78 00:04:28,520 --> 00:04:32,060 channel marketing thing, what's the reason for having it like 79 00:04:32,120 --> 00:04:34,820 all in one system? Because I'm sure someone out there is 80 00:04:34,820 --> 00:04:38,120 thinking, well, can't I just have an email autoresponder, and 81 00:04:38,120 --> 00:04:41,560 can I have the messenger bot, and can I have the text message 82 00:04:41,560 --> 00:04:44,680 blast? What's the advantage to having it all in one location? 83 00:04:46,060 --> 00:04:49,240 Rytis Lauris: Yeah, very, great question. So the main advantage 84 00:04:49,240 --> 00:04:52,420 is really having a single customer profile and single 85 00:04:52,420 --> 00:04:56,320 customer view. So there are great tools out there which 86 00:04:56,320 --> 00:04:59,920 which are really covering point solutions for email, for some. 87 00:05:00,000 --> 00:05:04,140 As for Facebook based messenger communication. But usually what 88 00:05:04,140 --> 00:05:07,740 happens they are not being properly synchronized, and you 89 00:05:07,740 --> 00:05:11,460 lose you lose the data. You lose the data. That means that, let's 90 00:05:11,460 --> 00:05:15,180 say Roberts just start being bombarded through different 91 00:05:15,180 --> 00:05:18,660 channels because they're not synchronized. And let's say, 92 00:05:19,320 --> 00:05:22,940 let's take some quite basic automation, abundant party 93 00:05:22,940 --> 00:05:26,180 minor, the most popular automation out there in the 94 00:05:26,180 --> 00:05:30,380 world. So what happens if you're using different you also Robert 95 00:05:30,380 --> 00:05:34,880 is being sent, emails being sent to Robert. Text message is being 96 00:05:34,880 --> 00:05:38,420 sent and like Google, ads are being shown at the same time. 97 00:05:38,480 --> 00:05:41,020 It's so it's kind of overwhelming. It's your 98 00:05:41,020 --> 00:05:45,580 bombarding customers, and having it in one tool enables you to 99 00:05:45,640 --> 00:05:50,140 put it all on one sequence, all one flow, and we start 100 00:05:50,140 --> 00:05:53,200 communicating with Robert, sending an email, because it's 101 00:05:53,200 --> 00:05:57,400 kind of the most cost effective for us as a marketers, for us as 102 00:05:57,400 --> 00:06:01,320 a business. If Robert does ignore our email when we maybe 103 00:06:01,320 --> 00:06:04,500 send a Facebook Messenger message, even maybe we send a 104 00:06:04,500 --> 00:06:07,980 push notification, and finally send text message and start 105 00:06:07,980 --> 00:06:12,360 showing retargeting ads. So it's, it's, it's more kind of 106 00:06:13,320 --> 00:06:17,040 less less less intrusive as sometimes marketing, marketing 107 00:06:17,040 --> 00:06:20,420 in general might be intrusive in general. So instead of just 108 00:06:20,420 --> 00:06:23,120 bombarding, having it in one place. It's one thing. Another 109 00:06:23,120 --> 00:06:26,720 thing is really giving an optionality for your customers, 110 00:06:26,780 --> 00:06:29,420 like preference center, et cetera. When customers choose 111 00:06:29,420 --> 00:06:32,420 which channels they prefer to communicate with, and it's only 112 00:06:32,420 --> 00:06:35,900 one place we avoid the feeling when the customer kind of felt 113 00:06:35,900 --> 00:06:39,020 like I have unsubscribed from this brand communication, but 114 00:06:39,020 --> 00:06:42,940 the ones keep sending me text messages. It's because he just 115 00:06:42,940 --> 00:06:46,120 unsubscribed for one channel, not and this data is not being 116 00:06:46,120 --> 00:06:49,420 synchronized across different tools. So this is the biggest 117 00:06:49,420 --> 00:06:52,600 challenge where all in one solutions, all in one platform 118 00:06:52,600 --> 00:06:53,740 is solving. And 119 00:06:54,940 --> 00:06:57,100 Robert Plank: that makes perfect sense. Like if you're doing a 120 00:06:57,100 --> 00:06:59,860 cart abandonment campaign, someone put something in the 121 00:06:59,860 --> 00:07:02,580 shopping cart and then left, and then you're following them 122 00:07:02,580 --> 00:07:06,900 around with the Google ads and the texting and the messenger 123 00:07:06,900 --> 00:07:09,900 and all that. And then let's say they come back and they buy and 124 00:07:09,900 --> 00:07:13,380 they're still getting those messages. First of all, that's 125 00:07:13,380 --> 00:07:15,660 annoying. But then from you as the marketer, you're still 126 00:07:15,660 --> 00:07:18,840 spending money on those ads, and you're, you know, you're still 127 00:07:18,840 --> 00:07:21,140 doing all the work for a transaction that already 128 00:07:21,140 --> 00:07:23,960 happened. And then I imagine also you can't check your 129 00:07:23,960 --> 00:07:26,660 numbers later, and you can't see how that converted. So that 130 00:07:26,660 --> 00:07:30,500 makes a lot of sense by having it there in in all one system. 131 00:07:30,500 --> 00:07:32,660 And so, you know, we've mentioned a few like 132 00:07:32,660 --> 00:07:35,960 possibilities. And what is here some some real, kind of fun 133 00:07:36,020 --> 00:07:39,800 scenarios. And I'm hoping that you have, like, a fun case study 134 00:07:39,800 --> 00:07:42,340 or a story like a like a real company, and something that 135 00:07:42,340 --> 00:07:47,260 really happened where maybe they started using omnisend and 136 00:07:47,260 --> 00:07:49,840 implemented some of the stuff and had some great results. So 137 00:07:49,840 --> 00:07:52,180 do you have any, like, fun stories like that, so we can 138 00:07:52,240 --> 00:07:55,960 kind of jump in and be along for the ride? Yeah, 139 00:07:55,960 --> 00:07:58,600 Rytis Lauris: sure. So I'm not sure if it's kind of fun, maybe 140 00:07:58,600 --> 00:08:03,840 more more realistic, yeah. So it's kind of more data 141 00:08:03,840 --> 00:08:06,540 aggregated from from all of our customers which which are using. 142 00:08:06,540 --> 00:08:09,720 So maybe I will not share one very specific story, and then 143 00:08:09,720 --> 00:08:15,780 maybe not that fun. Okay, yeah, so there were, okay, two pieces. 144 00:08:15,780 --> 00:08:18,480 One is a little bit of statistics, and then it's a fun 145 00:08:18,480 --> 00:08:21,740 story from the existing customer, yeah. So what we see 146 00:08:21,740 --> 00:08:24,140 for the customers who are using at least three channels to 147 00:08:24,140 --> 00:08:29,600 communicate with their customers marketers, so they have 90% high 148 00:08:29,600 --> 00:08:33,320 customer retention rate. This is kind of absolutely great 149 00:08:33,320 --> 00:08:36,920 results. So this is a proof that when you communicate for 150 00:08:36,920 --> 00:08:40,180 different channels, people choose which channel maybe that 151 00:08:40,180 --> 00:08:44,620 day is the most convenient for them, and so they almost twice. 152 00:08:44,680 --> 00:08:48,880 Often your customers are coming back to visit your website. It's 153 00:08:48,880 --> 00:08:52,600 one of thing, another great thing, like a conversion by 154 00:08:52,600 --> 00:08:56,860 itself, has increased by like 250% so there was customers who 155 00:08:56,860 --> 00:09:00,720 are really using it in the omni channel three plus channel. So 156 00:09:00,960 --> 00:09:03,960 my advice for everyone who is considering already doing like 157 00:09:04,020 --> 00:09:08,040 having two channels is not still an omnichannel thing, so, but 158 00:09:08,040 --> 00:09:11,940 rally, add as many channels as you can. Of course, not 100% of 159 00:09:11,940 --> 00:09:15,120 your customer base will be subscribing to all those 160 00:09:15,120 --> 00:09:18,180 different channels, but more options you have for customers, 161 00:09:18,180 --> 00:09:23,120 the better results you you're gonna get. So, so, so that's, 162 00:09:23,120 --> 00:09:27,860 that's one of things, and yeah, and the story about, about, 163 00:09:27,860 --> 00:09:32,000 about the customers, is, yeah, so one specific customer, and 164 00:09:32,000 --> 00:09:37,760 like combining, combining those different channels, it was, it 165 00:09:37,760 --> 00:09:41,800 was then, like, not, not 100% properly set up and then, 166 00:09:42,460 --> 00:09:46,600 instead of fall backing things, because, like, in with 1% you 167 00:09:46,600 --> 00:09:51,280 can fall back. So primarily channel is email, and if I don't 168 00:09:51,280 --> 00:09:54,160 have a permission to send an email, I'm willing to send an 169 00:09:54,160 --> 00:09:58,480 SMS only in that case. So, like, not, not, like, 100% properly 170 00:09:58,480 --> 00:10:02,220 set up again, really, like. Uh, overheard me with messages like 171 00:10:02,220 --> 00:10:06,300 too much. But that was only like VIP customers with very good 172 00:10:06,300 --> 00:10:10,440 offer. So all those VIP customers were really happy. So 173 00:10:10,440 --> 00:10:15,060 nothing bad happened, but, but yeah, kind of they got, like, 174 00:10:15,060 --> 00:10:19,500 too much attention when they have expected initially. Oh no, 175 00:10:19,500 --> 00:10:23,600 yeah. So that was kind of a proof that, you know, like using 176 00:10:23,600 --> 00:10:26,240 to, like, a lot of channels, especially when, when you 177 00:10:26,240 --> 00:10:29,060 combine it with a proper segmentation with, like, your 178 00:10:29,060 --> 00:10:32,000 good customers. So it's kind of a proof that it really works, 179 00:10:32,000 --> 00:10:37,940 but at the same time, it was not what you would like to do, yeah. 180 00:10:37,940 --> 00:10:43,300 So that was kind of not, kind of say not the best story, but a 181 00:10:43,300 --> 00:10:48,460 fun story, as he was asking for a fun story, and, yeah, it's a 182 00:10:48,640 --> 00:10:49,720 happy ending. Well, 183 00:10:50,920 --> 00:10:52,900 Robert Plank: you bring up an interesting point about this, 184 00:10:52,900 --> 00:10:55,540 this whole list segmentation thing, right? That you you 185 00:10:55,540 --> 00:10:59,200 can't, you don't necessarily have to just send one blast to 186 00:10:59,200 --> 00:11:03,420 everyone. You can narrow down, like you know, your top five or 187 00:11:03,420 --> 00:11:07,380 10% of customers and maybe market to them a little bit more 188 00:11:07,380 --> 00:11:10,200 aggressively, or give them some kind of a special offer that 189 00:11:10,200 --> 00:11:14,640 only they can do. And so as far as people using your omnisend 190 00:11:14,640 --> 00:11:17,400 platform and getting all the pieces working, and like best 191 00:11:17,400 --> 00:11:20,720 practices, what do you recommend? As far as some of 192 00:11:20,720 --> 00:11:22,820 that VIP list segmentation? 193 00:11:23,360 --> 00:11:25,760 Rytis Lauris: Yeah, it's just not only about VIP lists. So 194 00:11:26,000 --> 00:11:29,900 yeah, few practices definitely like segmentation is really 195 00:11:29,900 --> 00:11:35,120 great and it really works. And again, like, according to our 196 00:11:35,120 --> 00:11:38,300 calculations, called cross our customer base, so those who do 197 00:11:38,300 --> 00:11:44,560 segment, so they usually, they usually get almost 35% higher 198 00:11:44,560 --> 00:11:51,400 open rates, and then finally, then ends up in like 26% more 199 00:11:52,240 --> 00:11:55,480 more orders. So if you segment properly, of course, you have to 200 00:11:55,480 --> 00:11:58,840 put some effort written back. Really pays off. So a few 201 00:11:58,840 --> 00:12:02,580 examples of great segmentation is VIP. I have match like the 202 00:12:02,580 --> 00:12:06,900 best customers. So sometimes what happens like, we promise 203 00:12:06,900 --> 00:12:10,320 our customer subscribe to our list, and you're going to be 204 00:12:10,320 --> 00:12:12,300 treated as like the best customer. You're going to 205 00:12:12,300 --> 00:12:15,540 receive the best deals, and everybody's receiving the same 206 00:12:15,600 --> 00:12:20,600 so come on, it's not the VIP treatment, but, but you can 207 00:12:20,600 --> 00:12:25,520 really segment on your own based on previous orders, based on 208 00:12:25,520 --> 00:12:30,620 average cart value, which customers are, like, leaving the 209 00:12:30,620 --> 00:12:34,040 most money for you. Like, spending the most money in your, 210 00:12:34,040 --> 00:12:37,640 let's say, online store. So yeah, so start treating them a 211 00:12:37,640 --> 00:12:41,200 little bit different and really like send them messages with 212 00:12:41,200 --> 00:12:46,120 BEST OFFERS, organize maybe some offline events and let them feel 213 00:12:46,900 --> 00:12:50,380 don't be afraid to say that they are best customers and let them 214 00:12:50,380 --> 00:12:54,940 feel that they are being traded somehow special. So it's one 215 00:12:55,000 --> 00:12:58,180 like segment another segment, let's say, about new prospective 216 00:12:58,180 --> 00:13:01,800 customers. We always have as a marketers and our mailing list, 217 00:13:01,800 --> 00:13:08,460 those who are subscribers but have not purchased from us, like 218 00:13:08,520 --> 00:13:13,380 never so so with this, with this group, usually you can be a 219 00:13:13,380 --> 00:13:17,160 little bit more, let's call aggressive, and you can use like 220 00:13:17,280 --> 00:13:21,980 more channels, Run retargeting campaigns, not not like trying 221 00:13:22,040 --> 00:13:24,680 to sell something like very fast. But when someone 222 00:13:24,680 --> 00:13:27,980 subscribes to your, let's say, mailing list, you have an email 223 00:13:27,980 --> 00:13:30,620 address, you start sending welcome campaigns immediately. 224 00:13:30,620 --> 00:13:33,980 It's very important to send welcome campaigns, really. You 225 00:13:33,980 --> 00:13:38,540 start doing retargeting campaigns because you have an 226 00:13:38,540 --> 00:13:42,940 email address already, but not as retargeting as we usually 227 00:13:42,940 --> 00:13:46,180 understand it. It's no need to show that specific product which 228 00:13:46,180 --> 00:13:48,820 was already visited, but just, you know, to raise your brand 229 00:13:48,820 --> 00:13:53,260 awareness immediately. A little bit that. Okay, I see those, 230 00:13:53,380 --> 00:13:56,620 those are welcoming me back, maybe some, some offer some, 231 00:13:56,620 --> 00:14:00,540 some discount for that specific customer group, etc. So again, 232 00:14:00,540 --> 00:14:03,840 so like new customers, which you're willing to convert to, 233 00:14:03,960 --> 00:14:09,300 first buyers, VIP customers, another, another segment this 234 00:14:09,720 --> 00:14:13,740 now, like we activation those who used to buy from us, but we 235 00:14:13,740 --> 00:14:17,580 have not seen them for quite a while. So it's worth, worth, 236 00:14:17,820 --> 00:14:22,460 worth time to time running those campaigns. And it's, it's too 237 00:14:22,460 --> 00:14:26,660 bad if it's one, it's a possibility to to reactivate 238 00:14:28,520 --> 00:14:31,700 parts of those customers. And then it's, it's kind of hygiene 239 00:14:31,700 --> 00:14:34,760 things. So if some of the customers have been ignoring you 240 00:14:34,760 --> 00:14:38,960 for, let's say, 12 months or 18 months, so you better, better 241 00:14:38,960 --> 00:14:42,280 delete them from your subscribers list, because we 242 00:14:42,280 --> 00:14:47,800 probably will never come back to purchase. So maybe they are back 243 00:14:47,920 --> 00:14:52,840 with a new email address, your phone number. So yeah, so few 244 00:14:52,840 --> 00:14:55,120 examples of good segmentation. 245 00:14:56,200 --> 00:14:59,740 Robert Plank: Yeah, and there are just so many fun scenarios 246 00:14:59,740 --> 00:15:02,580 that. You can play right like you you mentioned a few times of 247 00:15:02,760 --> 00:15:05,340 retaining your customers, not just getting new ones, but 248 00:15:05,340 --> 00:15:07,860 hanging on to the ones that you have. Like you just said, 249 00:15:07,860 --> 00:15:10,920 reactivation, so that there might be customers that are on 250 00:15:10,920 --> 00:15:13,860 the way out. Maybe they haven't bought in a while, and maybe 251 00:15:13,860 --> 00:15:16,980 it's time to wake them up with some other offer or some more 252 00:15:16,980 --> 00:15:19,620 messages. And then, like you said, at some point they might 253 00:15:19,620 --> 00:15:23,720 completely be just just dead and gone, so to speak. And then 254 00:15:23,720 --> 00:15:27,080 there aren't there aren't worth marketing to you anymore. And I 255 00:15:27,080 --> 00:15:30,440 mean, as you know, in this day and age, it's so fun to play 256 00:15:30,440 --> 00:15:33,740 with these platforms because things are connected now with 257 00:15:33,740 --> 00:15:35,840 like the like the zaps and things like that. Like, you 258 00:15:35,840 --> 00:15:39,140 don't have to do a lot of custom coding, sometimes it hooks into 259 00:15:39,140 --> 00:15:43,420 some systems. And so along the lines of, you know, segmenting 260 00:15:43,480 --> 00:15:46,840 or waking people up, one thing that I see done sometimes with 261 00:15:46,840 --> 00:15:51,040 these e commerce stores, but not super often, is like the 262 00:15:51,040 --> 00:15:53,680 personal videos. And so I find that really fun, where, like, 263 00:15:53,680 --> 00:15:57,880 sometimes, if your store is growing, if it's new, then I 264 00:15:57,880 --> 00:16:02,400 mean, why not have every single like order go into a queue and 265 00:16:02,400 --> 00:16:06,480 then have the virtual assistant record a quick 22nd video and 266 00:16:06,480 --> 00:16:09,840 saying, Hey, thanks for ordering cuts and such like. We'll send 267 00:16:09,840 --> 00:16:13,080 it to you soon. And then, even if your e commerce Store grows, 268 00:16:13,680 --> 00:16:17,160 you know, why not? Maybe do some of that segmenting and do that 269 00:16:17,160 --> 00:16:19,380 for like the high ticket customers or the repeat 270 00:16:19,380 --> 00:16:23,300 customers. And so does Omniscan hook into some of these other 271 00:16:23,300 --> 00:16:26,360 systems, so we can kind of do fun things like that, like, you 272 00:16:26,360 --> 00:16:28,760 know, postcards or personal replies. 273 00:16:30,860 --> 00:16:34,580 Rytis Lauris: Yeah. So we do, we do have, like, zaps and, like a 274 00:16:34,580 --> 00:16:39,980 lot of different So, person like postcards, no, I mean, or you 275 00:16:39,980 --> 00:16:43,960 can, you can integrate via Zapier with any, any, any 276 00:16:43,960 --> 00:16:46,840 platform which, which is being supported by Zapper. So we are 277 00:16:46,840 --> 00:16:50,860 quite, quite deeply integrated with Zapier and yeah. So 278 00:16:50,860 --> 00:16:56,320 postcards nil, but like loyalty programs and customer support. 279 00:16:56,320 --> 00:17:02,520 So like smile, loyalty line, UGC, user generated content, 280 00:17:02,520 --> 00:17:06,600 like Yotpo, kendo and other solutions there. So yeah. So we 281 00:17:06,600 --> 00:17:12,000 have, we have, like, around 30, very few integrations, as we're 282 00:17:12,000 --> 00:17:14,340 focusing mainly on E commerce stores. So all of our 283 00:17:14,340 --> 00:17:18,540 integrations are with the tools which we are serving those 284 00:17:18,540 --> 00:17:21,140 online online stores. So yeah. So a lot of different 285 00:17:21,140 --> 00:17:23,480 integrations, and you can, you can come up with different 286 00:17:23,480 --> 00:17:26,240 scenarios, sure, and you don't one more thing than what you 287 00:17:26,240 --> 00:17:28,820 have mentioned. I really like this, like video, personal video 288 00:17:28,820 --> 00:17:33,140 thing is one of the very, very effective automations there is 289 00:17:33,140 --> 00:17:38,000 upsell, like immediate upsell, after the customer has purchased 290 00:17:38,000 --> 00:17:42,700 something from you and you send, start immediate campaign, 291 00:17:42,700 --> 00:17:46,060 automated campaign, to really upsell the product which somehow 292 00:17:46,660 --> 00:17:50,320 fits, like you know, which can be combined, combines, let's say 293 00:17:50,320 --> 00:17:53,800 someone that has purchased a phone. So before you dispatch 294 00:17:53,800 --> 00:17:58,780 it, you try to upsell with a wireless charger or with a case 295 00:17:58,840 --> 00:18:03,720 of phone. So yeah, so it's very effective, and the message 296 00:18:03,720 --> 00:18:07,500 usually is, before we send it over to you, would you like to 297 00:18:07,500 --> 00:18:12,240 add it to the same to the same box? It's going to be, it's 298 00:18:12,240 --> 00:18:16,320 going to cost you nothing for for the delivery, and maybe 299 00:18:16,320 --> 00:18:19,080 there is a discount, if you make up your mind, in the coming 12 300 00:18:19,080 --> 00:18:22,820 hours. So like combining with like, if personalized video 301 00:18:22,820 --> 00:18:28,100 message might kind of skyrocket the conversion rates in this 302 00:18:28,100 --> 00:18:29,720 flow, which is already quite effective, 303 00:18:31,040 --> 00:18:34,340 Robert Plank: awesome. So there are just so many fun ideas to 304 00:18:34,340 --> 00:18:37,940 put into practice, right? Like, like, the upsell. And so as far 305 00:18:37,940 --> 00:18:41,260 as, like, maybe thinking of an upsell for people to market is 306 00:18:41,260 --> 00:18:43,900 that, is that a matter of just making the judgment call and 307 00:18:43,900 --> 00:18:46,660 saying, like, well, they have a phone, maybe they want a case. 308 00:18:46,660 --> 00:18:49,600 Or do you recommend people, like, just let the orders roll 309 00:18:49,600 --> 00:18:52,600 in and then maybe look at the data later, like, what's kind of 310 00:18:52,600 --> 00:18:56,920 the process there of deciding, like, what upsells to to try to 311 00:18:56,980 --> 00:18:58,240 market to that order? 312 00:18:59,200 --> 00:19:02,040 Rytis Lauris: Yeah, so, so it depends if how much, how much 313 00:19:02,040 --> 00:19:05,700 data do you have, and how big is your business, and how many SKUs 314 00:19:05,700 --> 00:19:08,700 like, different products do you have? So like as starting from 315 00:19:08,700 --> 00:19:11,880 as basic as what, what fits together, and you just manually 316 00:19:11,880 --> 00:19:16,680 add and, and, and then following up by, let's say, recommenders, 317 00:19:16,680 --> 00:19:20,660 which can be embedded on this end, has a recommender, and 318 00:19:20,660 --> 00:19:23,900 other products can be embedded into into email. So let's say 319 00:19:23,900 --> 00:19:27,320 what, what works the best with that specific product. So it can 320 00:19:27,320 --> 00:19:31,580 be either done manual, if you don't have too many products or 321 00:19:31,580 --> 00:19:35,240 too much data to really be analyzed and to recommend for 322 00:19:35,240 --> 00:19:38,240 the beginners and for both businesses. So we recommend it 323 00:19:38,240 --> 00:19:41,320 to replace with automated like recommendations, what, what 324 00:19:41,320 --> 00:19:45,940 products is being sold the most, or which, which products fits 325 00:19:45,940 --> 00:19:48,760 the best with the product which was bought by by the customer? 326 00:19:48,820 --> 00:19:50,440 Yeah, so there are two options, 327 00:19:51,640 --> 00:19:54,400 Robert Plank: awesome. So we've been talking about so many 328 00:19:54,400 --> 00:19:57,460 amazing features that people can tap into when they use 329 00:19:57,460 --> 00:20:00,840 omnissend, and so when they they sign up with. Begin using your 330 00:20:00,840 --> 00:20:04,860 platform. I imagine there are, like, videos and tutorials and 331 00:20:04,860 --> 00:20:07,200 things like that. That way they don't get overwhelmed. That way 332 00:20:07,200 --> 00:20:11,220 they can begin kind of using the system more and more until it's 333 00:20:11,220 --> 00:20:11,940 all in one 334 00:20:12,720 --> 00:20:15,300 Rytis Lauris: Yeah, yeah, that's correct, yeah. So absolutely 335 00:20:15,300 --> 00:20:19,860 knowledge base full of videos. We do organize webinars for our 336 00:20:19,860 --> 00:20:23,660 customers, and yeah, and they would say there are two kind of 337 00:20:23,660 --> 00:20:26,480 self service customers, smaller ones, which, which. We do have 338 00:20:26,480 --> 00:20:30,380 21 seven support. We have knowledge base, we have videos, 339 00:20:30,380 --> 00:20:35,780 we have webinars for them. And there are larger customers, like 340 00:20:35,780 --> 00:20:41,740 long term customers, for whom we have account managers onboarding 341 00:20:41,740 --> 00:20:45,580 going on, so where we kind of hands on, we help them to 342 00:20:45,580 --> 00:20:49,540 properly set up everything, and then to really get to get the 343 00:20:49,540 --> 00:20:51,100 most of the tool itself, 344 00:20:52,660 --> 00:20:55,480 Robert Plank: super cool. And so I can tell that that you have 345 00:20:55,480 --> 00:20:57,820 all your bases covered. I can tell that you're really excited 346 00:20:57,820 --> 00:21:00,900 about what you built here. And it seems like you've thought of 347 00:21:00,900 --> 00:21:05,520 everything. Is there anything that is still upcoming, as far 348 00:21:05,520 --> 00:21:07,800 as you and your company, any kind of, like, really 349 00:21:07,800 --> 00:21:11,760 interesting feature that maybe is not quite done, but is coming 350 00:21:11,760 --> 00:21:14,160 out soon? Anything on the cutting edge, anything like 351 00:21:14,160 --> 00:21:14,580 that? 352 00:21:15,960 --> 00:21:19,440 Rytis Lauris: Yeah. So there are a few which which are in our on 353 00:21:19,440 --> 00:21:22,220 our list, so like, send time optimization is one of the kind 354 00:21:22,220 --> 00:21:25,640 of lacking, lacking things and a lot of improvements in 355 00:21:25,640 --> 00:21:31,220 automation to have to be able to build a split, split testing 356 00:21:31,220 --> 00:21:34,880 automations we have, like AB testing in campaigns now we 357 00:21:34,880 --> 00:21:39,680 don't have in automation, CB testing. So that's that's 358 00:21:39,680 --> 00:21:43,420 upcoming on our roadmap, and, yeah, and they're really, really 359 00:21:43,420 --> 00:21:47,680 good and in depth business analytics. So we have reporting 360 00:21:47,680 --> 00:21:50,560 now, but we adding on top, really comprehensive business 361 00:21:50,560 --> 00:21:55,600 analytics, which is, like, mainly, mainly, mainly a feature 362 00:21:55,600 --> 00:21:59,740 of capabilities for larger customers. But yeah, it's, it's 363 00:21:59,740 --> 00:22:02,700 going to be like, one of the best in the market, or maybe 364 00:22:02,700 --> 00:22:05,580 even the best in the market. So it's coming soon. 365 00:22:06,840 --> 00:22:09,660 Robert Plank: Awesome. Well, I hope so. Well, I love your 366 00:22:09,660 --> 00:22:13,500 thought process here, as far as, just like you know, testing and 367 00:22:13,500 --> 00:22:17,580 tweaking and optimizing, further as far as what that customer 368 00:22:17,580 --> 00:22:21,200 wants, so what sells best. So that way we can get closer and 369 00:22:21,200 --> 00:22:24,020 closer to true artificial intelligence, right? And just 370 00:22:24,020 --> 00:22:27,800 like kind of where it's almost magic and people just get 371 00:22:27,800 --> 00:22:32,480 exactly what they want. And so as we begin to wrap up this 372 00:22:32,480 --> 00:22:36,320 conversation here, do you, do you have like, a secret to 373 00:22:36,320 --> 00:22:39,800 success, as far as people succeeding with your platform? 374 00:22:39,800 --> 00:22:43,360 Like, do you recommend that that maybe they devote like, a 375 00:22:43,360 --> 00:22:46,240 certain amount of time every day towards getting all these steps 376 00:22:46,240 --> 00:22:49,480 implemented? Or do you recommend that they they start small or 377 00:22:49,480 --> 00:22:53,080 have reasonable goals? Or how can we guarantee that when 378 00:22:53,080 --> 00:22:56,320 someone begins using omnisend, it's a tool that they'll 379 00:22:56,320 --> 00:22:59,020 actually use and succeed with for years to come? 380 00:22:59,800 --> 00:23:02,460 Rytis Lauris: Yeah, so it depends, I would say, depends on 381 00:23:02,580 --> 00:23:05,460 the stage of your business, if you are like more more 382 00:23:05,460 --> 00:23:08,400 beginners. So definitely gradual, gradual processes. 383 00:23:08,460 --> 00:23:11,580 What? What is the best you know? Instead of trying to set that 384 00:23:11,820 --> 00:23:15,540 properly, just gradually improve things and and start utilizing 385 00:23:15,540 --> 00:23:18,540 one feature after another. So that's, that's where I would 386 00:23:18,540 --> 00:23:23,000 recommend. And if, if you are migrating business like you 387 00:23:23,000 --> 00:23:26,120 already using some more generic email service provider, but you 388 00:23:26,120 --> 00:23:28,580 have a lot of experience, you know what your customers are 389 00:23:29,600 --> 00:23:32,840 really interested on, what what messages, so what omnis and 390 00:23:32,840 --> 00:23:35,840 he'll help you, is really to better automate, to better 391 00:23:35,840 --> 00:23:42,040 segment your customers, to broaden the channel channels 392 00:23:42,040 --> 00:23:46,420 options. So let's say you know what kind of messaging works for 393 00:23:46,420 --> 00:23:49,660 MS for your customer base, but we can help you to add other 394 00:23:49,660 --> 00:23:53,260 channels on top. So it's really kind of for larger customers. I 395 00:23:53,260 --> 00:23:57,100 would recommend really start at least with three channels at 396 00:23:57,100 --> 00:24:00,040 once, as I have already mentioned. So this is where real 397 00:24:00,040 --> 00:24:04,440 impact kicks in, and where you really start benefiting from, 398 00:24:04,440 --> 00:24:06,780 from omnichannel approach. So start at least with three 399 00:24:06,780 --> 00:24:10,560 channels. This is, this is the best thing. And another advice, 400 00:24:10,560 --> 00:24:15,540 which I would have for every, every marketer and every, every 401 00:24:15,540 --> 00:24:21,740 use user of any SaaS business that don't stop improving as 402 00:24:21,740 --> 00:24:27,560 SaaS tools tend to improve themselves, like constantly. But 403 00:24:27,560 --> 00:24:31,220 what happens with customers, in many cases that they have their 404 00:24:31,220 --> 00:24:35,480 routine and I have set up, I'm pretty happy with that. I have 405 00:24:35,480 --> 00:24:39,560 not improved anything and have not utilized any new capability, 406 00:24:39,560 --> 00:24:43,300 which was rolled out by the tool in, let's say, 12 months. I 407 00:24:43,300 --> 00:24:47,440 mean, sometimes it happens with ourselves as well, and we use a 408 00:24:47,440 --> 00:24:50,860 lot of SaaS tools for to run our business, and we set up and we 409 00:24:50,860 --> 00:24:55,900 just forget, although the tool has improved a lot in past year 410 00:24:55,900 --> 00:25:00,840 or past two years, but we're not utilizing the. Features and the 411 00:25:00,840 --> 00:25:04,680 capabilities they already have, although we are paying the same 412 00:25:04,680 --> 00:25:09,120 price. So that's that would be advice for for all the mortgages 413 00:25:09,120 --> 00:25:11,640 and for all SaaS users. 414 00:25:12,780 --> 00:25:15,600 Robert Plank: Very good advice, you're so right. It's easy to 415 00:25:15,720 --> 00:25:19,860 get comfortable, to stay mediocre, to take the things 416 00:25:19,860 --> 00:25:22,640 we've set up for granted because they're working, because it's 417 00:25:22,640 --> 00:25:27,320 just okay. But why not be curious? Why not read up and 418 00:25:27,320 --> 00:25:29,900 study up on some of those new features that are always coming 419 00:25:29,900 --> 00:25:33,380 out with these SaaS services, that way we can get ahead of 420 00:25:33,380 --> 00:25:37,160 that competition and just always be slightly better. And so this 421 00:25:37,160 --> 00:25:40,300 has been a great conversation, if people are ready to take the 422 00:25:40,300 --> 00:25:43,600 next step, if they want to see what omnisend is all about. 423 00:25:43,600 --> 00:25:45,340 What's the website? Where can they go? 424 00:25:48,100 --> 00:25:51,460 Rytis Lauris: Yeah, so omnisend.com so really welcome 425 00:25:51,460 --> 00:25:55,480 to go there. You can start immediately while signing up for 426 00:25:55,480 --> 00:26:00,420 14 day trial and play around by itself, by yourself. Or you can 427 00:26:00,420 --> 00:26:06,120 book a demo, a personal, personal demo to help us guide 428 00:26:06,120 --> 00:26:09,480 you through the tool and show all the capabilities and better 429 00:26:09,480 --> 00:26:13,740 analyze your needs and to see how omniscient can reflect them 430 00:26:13,740 --> 00:26:15,600 and help you to run your business better. 431 00:26:16,980 --> 00:26:19,620 Robert Plank: Super awesome. So if you've been listening to our 432 00:26:19,620 --> 00:26:23,060 conversation and you're not yet marketing on three channels at 433 00:26:23,060 --> 00:26:25,820 once, then you're really missing out on the power of what you 434 00:26:25,820 --> 00:26:29,180 could be doing. So the place to go right now is omnisend.com 435 00:26:30,260 --> 00:26:35,900 that's O, M, N, i, s, e, n, d.com, and either book your 14 436 00:26:35,900 --> 00:26:39,380 day trial if you're a poker in on your own kind of person, or 437 00:26:39,380 --> 00:26:42,160 book that demo if you're the kind of person that maybe you're 438 00:26:42,160 --> 00:26:44,620 not even sure what you're looking at, and you want someone 439 00:26:44,620 --> 00:26:48,700 to to show you, go here. Do this. Here is how your e 440 00:26:48,700 --> 00:26:51,700 commerce Store could be better. Whether you're a beginner who's 441 00:26:51,700 --> 00:26:55,060 slowly getting things ramped up, or you're an existing business 442 00:26:55,060 --> 00:26:58,540 and you're just tired of piecing all these things together, you'd 443 00:26:58,540 --> 00:27:01,380 rather have it in one unified system, and you want to migrate 444 00:27:01,380 --> 00:27:06,240 over omnisen.com. Is the place for you to go to experience and 445 00:27:06,240 --> 00:27:10,200 enjoy the power of omni channel marketing. That way you can do 446 00:27:10,200 --> 00:27:13,620 all these fun things like do with cart abandonment or 447 00:27:13,680 --> 00:27:17,940 reactivate some customers that could be more active than they 448 00:27:17,940 --> 00:27:21,020 are, or hang on to your existing customers. This is the thing 449 00:27:21,020 --> 00:27:23,480 that you need to do for your e commerce Store if you want to 450 00:27:23,540 --> 00:27:26,900 continue on and grow and survive and thrive. So the place to go 451 00:27:27,020 --> 00:27:30,500 is omnisend.com and thanks so much, Regis for stopping by and 452 00:27:30,500 --> 00:27:32,600 for telling us what we need to know about this whole e 453 00:27:32,600 --> 00:27:35,480 commerce, omnichannel marketing thing. I really appreciate it. 454 00:27:36,440 --> 00:27:38,120 Rytis Lauris: Yeah, thanks, Roberts, it's been a great 455 00:27:38,120 --> 00:27:38,420 pleasure. 456 00:27:42,140 --> 00:27:45,160 Robert Plank: Want to be a guest on marketer of the day. Or can 457 00:27:45,160 --> 00:27:48,460 you recommend an author, speaker, coach or entrepreneur 458 00:27:48,520 --> 00:27:52,480 with a great success story and awesome insights? Go to marketer 459 00:27:52,480 --> 00:27:57,340 of the day.com/ask. And tell us who you'd like to have on the 460 00:27:57,340 --> 00:27:59,440 show that's marketer of the day.com/ask.