1 00:00:00,270 --> 00:00:04,110 Robert Plank: Marketer of the day. Episode 709, time control, 2 00:00:04,140 --> 00:00:08,760 perspective, patience, mindset and belief. With Sasha Laghonh. 3 00:00:13,010 --> 00:00:14,870 Sasha Laghonh: Good day, everyone. This is Sasha 4 00:00:14,900 --> 00:00:19,490 sashatalks.com dropping by at marketer of the day with Robert 5 00:00:19,490 --> 00:00:25,010 plank. I thought it would be a nicer structure as well new 6 00:00:25,010 --> 00:00:28,370 information for those who are embracing new projects, or they 7 00:00:28,370 --> 00:00:32,150 happen to be Susan business owners, to consider a few 8 00:00:32,150 --> 00:00:35,720 entrepreneurial tips when you're starting out and also when you 9 00:00:35,720 --> 00:00:39,410 are running your marathon of life, whether it's personal or 10 00:00:39,410 --> 00:00:44,630 in business, it's always good to keep a perspective of some 11 00:00:44,630 --> 00:00:47,810 things that we could capitalize upon and some things that we 12 00:00:47,810 --> 00:00:51,200 could avoid if we're fortunate so we're not all learning the 13 00:00:51,200 --> 00:00:54,860 lessons the hard way. First off, I would say, is that if you're 14 00:00:54,860 --> 00:00:58,400 starting out on a project or a new business, make sure there 15 00:00:58,400 --> 00:01:02,270 aren't too many cooks in the kitchen, whether you are getting 16 00:01:02,270 --> 00:01:07,670 advice from friends, family, professional contacts, whether 17 00:01:07,670 --> 00:01:11,300 you employ new talent, but it comes from the market or they 18 00:01:11,300 --> 00:01:17,000 happen to be acquaintances, make sure that you plan your business 19 00:01:17,000 --> 00:01:20,120 and your project. Well, of course, for planning, you're 20 00:01:20,120 --> 00:01:24,440 going to continue refining it as we go along the path and the 21 00:01:24,440 --> 00:01:28,220 timing of the journey, because sometimes you have to add more 22 00:01:28,220 --> 00:01:31,370 people on to bring your dream to provision, and other times, 23 00:01:31,370 --> 00:01:33,560 depending on the type of distance or project you're 24 00:01:33,560 --> 00:01:38,330 running, you might have to downsize. So make sure that when 25 00:01:38,330 --> 00:01:42,380 you start off you have clarity on who is taking the decision? 26 00:01:42,650 --> 00:01:46,730 Is it you? Is it one person or you're delegating that you don't 27 00:01:46,730 --> 00:01:51,770 want to have too many people at the table who have equal 28 00:01:52,280 --> 00:01:55,400 importance in making a decision, but they're not the ones 29 00:01:55,430 --> 00:01:59,420 investing their resources in your initiative. That happens to 30 00:01:59,420 --> 00:02:02,900 be your business, if you happen to be the biggest investor 31 00:02:02,900 --> 00:02:07,580 because it's your child that you're nurturing, make sure and 32 00:02:07,580 --> 00:02:12,680 make sure to speak up. How are decisions going to be made, and 33 00:02:12,680 --> 00:02:15,650 what are you going to do if there's a deadlock? But this one 34 00:02:15,650 --> 00:02:19,280 person things vary. If it's a small business, a large 35 00:02:19,280 --> 00:02:24,500 corporation or projects that have a timeline, they could be 36 00:02:24,500 --> 00:02:28,850 short term projects or long term so make sure not to keep too 37 00:02:28,850 --> 00:02:32,420 many cooks in the kitchen. You might mean well, you might think 38 00:02:32,420 --> 00:02:36,470 you have as many people possible to hold the tent up. But when 39 00:02:36,470 --> 00:02:39,290 the going gets tough, as in the world of business, there's 40 00:02:39,290 --> 00:02:43,040 always the ebb and the flow. You want to make sure that people 41 00:02:43,040 --> 00:02:46,970 aren't just getting a suit at the table. They're engaged and 42 00:02:46,970 --> 00:02:50,600 they've earned it. The next one, I would say number two would be, 43 00:02:50,600 --> 00:02:55,370 know your needs and wants. Not everyone could distinguish 44 00:02:55,370 --> 00:02:58,280 between their needs and wants into this age, because 45 00:02:58,280 --> 00:03:00,800 everything is so readily available in the name of 46 00:03:00,800 --> 00:03:04,820 convenience, people are willing to pay, which is fine, but when 47 00:03:04,820 --> 00:03:07,310 you're starting out your own initiative, you need to know 48 00:03:07,550 --> 00:03:10,490 what are the things that you need, what are your resources 49 00:03:10,580 --> 00:03:14,480 and what are your bonds as soon some very nice businesses go 50 00:03:14,480 --> 00:03:18,260 bust, because when they got the funding, whether it was self 51 00:03:18,260 --> 00:03:23,000 funded or there were investors who put in their resources, they 52 00:03:23,000 --> 00:03:26,900 wasted a lot of money trying to be fancy, trying to keep up with 53 00:03:26,900 --> 00:03:30,860 the Joneses. So know your needs and know your wants, you'll be 54 00:03:30,860 --> 00:03:34,700 able to take care of your wants over time. You don't get to 55 00:03:34,700 --> 00:03:37,130 control the timing of everything, but you will get 56 00:03:37,130 --> 00:03:40,850 there and don't feel the need because your friends or other 57 00:03:40,850 --> 00:03:43,910 people who are business owners are doing it that you need to do 58 00:03:43,910 --> 00:03:47,600 it too, because every business, regardless of the product or 59 00:03:47,600 --> 00:03:52,430 service that they're catering to the market, your mission will 60 00:03:52,430 --> 00:03:56,720 differ a bit. And remember, not every business is the same, 61 00:03:56,750 --> 00:03:59,450 because if it was the same, why would you go out there to make 62 00:03:59,450 --> 00:04:02,840 money? You're just saturating the market even more, you want 63 00:04:02,840 --> 00:04:06,110 to be distinct, and at times, that means you're going to be 64 00:04:06,110 --> 00:04:09,950 very distinguished with the choices that you make. You might 65 00:04:09,950 --> 00:04:16,010 be alone, but there's beauty in it. Three say no more than yes, 66 00:04:16,280 --> 00:04:18,650 there's going to be a lot of people coming to you with ideas 67 00:04:18,710 --> 00:04:20,840 that people may want to freelance for you, some people 68 00:04:20,840 --> 00:04:24,290 may want to engage in a partnership, but it might be for 69 00:04:24,290 --> 00:04:29,360 an event or some open ended partnership where you guys to 70 00:04:29,360 --> 00:04:35,150 grow together, you have to know yourself really well in order to 71 00:04:35,150 --> 00:04:39,260 say yes, you want to say yes, to be a people pleaser, because the 72 00:04:39,260 --> 00:04:42,560 only person who will end up paying the price will be you and 73 00:04:42,560 --> 00:04:46,370 your business. And as in the world where there's all these 74 00:04:46,370 --> 00:04:48,920 those that are very accountable and responsible, there are going 75 00:04:48,920 --> 00:04:52,640 to be those that may commit and they will bail on you. Be 76 00:04:52,640 --> 00:04:56,270 mindful at your time, who you spend it with. What are you 77 00:04:56,270 --> 00:04:59,360 doing? What resources are you investing your time in? You? 78 00:05:00,050 --> 00:05:03,800 What are some initiatives that are a priority for now? It could 79 00:05:03,800 --> 00:05:08,930 be for this week, this month, semiannual or your annual goals 80 00:05:09,020 --> 00:05:11,900 don't get lost into what other people are telling you you 81 00:05:11,900 --> 00:05:14,660 should do, unless they have anything vested 82 00:05:14,660 --> 00:05:20,270 materialistically and in terms of time in your initiatives, be 83 00:05:20,360 --> 00:05:23,960 careful of where you get your guidance from, because there's a 84 00:05:23,960 --> 00:05:26,690 lot of information out there. There's a lot of great 85 00:05:26,690 --> 00:05:30,440 information, but there's also a lot of that information. And 86 00:05:30,440 --> 00:05:34,640 then don't get caught up in the world and saying yes to 87 00:05:34,640 --> 00:05:37,100 everybody thinking that you're going to be everything to 88 00:05:37,100 --> 00:05:41,960 everyone you won't be. That's the sheer reality, you're a 89 00:05:41,960 --> 00:05:45,200 human, and your business has to have that sense of humanity in 90 00:05:45,200 --> 00:05:48,140 our heart. You don't want to be known as somebody who commits to 91 00:05:48,140 --> 00:05:53,420 everything and every one and you fall short. So be picky of your 92 00:05:53,420 --> 00:05:59,630 time and of your company. Say no more than Yes, four good results 93 00:05:59,810 --> 00:06:03,260 do take time. It's a process. It's like running a marathon. 94 00:06:03,260 --> 00:06:05,450 There's always going to be someone before you who came and 95 00:06:05,450 --> 00:06:08,510 did it, and maybe someone who's going to be waiting for their 96 00:06:08,510 --> 00:06:14,300 time to shine as well after you, depending on what your goal is, 97 00:06:14,660 --> 00:06:18,590 if you're focused on sales, then you're going to be working with 98 00:06:18,590 --> 00:06:22,940 different types of varying short term sales strategies to hit 99 00:06:22,940 --> 00:06:26,720 your numbers. If you're thinking about focusing on branding. 100 00:06:27,170 --> 00:06:30,830 Branding has a personality. It has a life. You have to nurture 101 00:06:30,830 --> 00:06:34,700 it over time, so your strategies are going to be more long term 102 00:06:34,700 --> 00:06:39,470 based, and you have to remain flexible in your mindset, in 103 00:06:39,470 --> 00:06:43,370 your decision making process to understand that your codes just 104 00:06:43,370 --> 00:06:46,400 fit in the world, and we don't get to control timing with 105 00:06:46,400 --> 00:06:51,080 everything. But throughout that entire business marathon, you 106 00:06:51,080 --> 00:06:55,730 have to remember if it's your business, you're accountable for 107 00:06:55,730 --> 00:07:00,350 it, so be mindful of the decisions that you make and the 108 00:07:00,350 --> 00:07:03,380 people that you bring in, the people that you engage, and even 109 00:07:03,380 --> 00:07:06,830 if it's a one person or two person business with the type of 110 00:07:06,830 --> 00:07:09,980 clients that you entertain, because when you go out, you 111 00:07:09,980 --> 00:07:12,650 want to be everything to everyone in the excitement of 112 00:07:12,650 --> 00:07:16,460 entrepreneurship. But as time goes on, you learn through 113 00:07:16,460 --> 00:07:20,330 watching even others in the field of what works, what 114 00:07:20,330 --> 00:07:25,880 doesn't work, and learn constantly. Be open to learning. 115 00:07:26,150 --> 00:07:29,240 It doesn't mean you have to embrace everything and accept it 116 00:07:29,270 --> 00:07:33,290 in your DNA, and that is how you got to run with your business, 117 00:07:33,350 --> 00:07:37,340 but be open to new ideas, because if you are not 118 00:07:37,370 --> 00:07:41,330 teachable, you're not going to last long. Whether you're 119 00:07:41,330 --> 00:07:45,200 running a business, running a project, or being employed by a 120 00:07:45,200 --> 00:07:50,900 third party five do your research. There is enormous 121 00:07:50,930 --> 00:07:55,640 amount of information available online, offline, through people, 122 00:07:56,120 --> 00:08:02,330 from people, I highly recommend people. It's great to read, it's 123 00:08:02,330 --> 00:08:05,780 great to converse, go to consultations, go to seminars, 124 00:08:05,810 --> 00:08:09,440 absorb all of the information, but the reality is that you'll 125 00:08:09,530 --> 00:08:15,710 probably only apply maybe 10% of good information that will not 126 00:08:15,710 --> 00:08:20,120 only help you and make your life easier, but also pass it on to 127 00:08:20,120 --> 00:08:23,900 the products and services that you create making the client's 128 00:08:23,900 --> 00:08:27,950 life easier. Do your research. Take your time. Do not feel 129 00:08:27,950 --> 00:08:33,050 rushed. Now, when I say take your time, be aware of time. Not 130 00:08:33,050 --> 00:08:38,480 everyone's going to be around for the next 500 years, but you 131 00:08:38,480 --> 00:08:43,340 want to take enough time to absorb the information, process 132 00:08:43,340 --> 00:08:46,310 the digest that everybody does at a different rate than 133 00:08:46,310 --> 00:08:49,880 different ways. But then you have to decide, are you going to 134 00:08:49,880 --> 00:08:54,080 apply it, or are you going to discard it? Or maybe it's not 135 00:08:54,110 --> 00:08:55,760 needed at the moment in time 136 00:08:57,340 --> 00:09:01,680 six, bet on yourself. There are going to be many people who are 137 00:09:01,680 --> 00:09:04,500 going to wish you well, and then there's going to be those who 138 00:09:04,500 --> 00:09:06,900 are going to wish you well. But there's a part of them thinking, 139 00:09:06,900 --> 00:09:10,020 great, this is another competitor in the market, one 140 00:09:10,020 --> 00:09:13,680 more person that I need to tackle. Don't view the world in 141 00:09:13,680 --> 00:09:17,520 that way. View it as you have your time and space. There's 142 00:09:17,520 --> 00:09:22,520 plenty of abundance that could work with you, in congruence to 143 00:09:22,520 --> 00:09:28,460 manifest your business, but you have to be able to back it up 144 00:09:28,460 --> 00:09:33,740 with your mindset. And even more important than your mindset is 145 00:09:33,740 --> 00:09:37,340 your belief. And without the belief, no matter how many great 146 00:09:37,340 --> 00:09:41,020 actions you take and because you were told to do this, or to 147 00:09:41,020 --> 00:09:44,980 invest money in that, or to take that course and hire these types 148 00:09:44,980 --> 00:09:49,300 of people to help you grow. You're not able going to be able 149 00:09:49,300 --> 00:09:53,080 to sustain your own identity or your business make a bet on 150 00:09:53,080 --> 00:09:55,300 yourself, because the only person who's going to let 151 00:09:55,300 --> 00:10:00,180 yourself down is going to be you, everybody else the. Come 152 00:10:00,180 --> 00:10:05,520 secondary, because people come in our life, but the people also 153 00:10:05,520 --> 00:10:09,660 have their own lives to live, so we can completely rely on their 154 00:10:10,380 --> 00:10:15,000 cheerleading constantly to validate us. This is why self 155 00:10:15,000 --> 00:10:19,260 reliance is important. So bet on yourself, and if you lose, 156 00:10:19,560 --> 00:10:23,540 that's because you allowed yourself to lose seven remove 157 00:10:23,540 --> 00:10:27,140 the noises. By noise, I mean all of the people who are going to 158 00:10:27,140 --> 00:10:31,520 be volunteering their thoughts about what you should be doing. 159 00:10:31,820 --> 00:10:34,880 I saw this, I heard that. I read that they're going to be many 160 00:10:34,880 --> 00:10:41,740 people who want to just do ideas your way, and at least 80% of 161 00:10:41,740 --> 00:10:45,760 the time, it's just noise because of service distractions 162 00:10:45,760 --> 00:10:49,180 from getting you to focus on what you need to do to get 163 00:10:49,180 --> 00:10:52,480 through your day, and each day counts, especially when you're 164 00:10:52,480 --> 00:10:56,380 an entrepreneur, you are the one dictating your bread and butter, 165 00:10:56,380 --> 00:11:01,500 but you're also dictating the long term side effects of what 166 00:11:01,500 --> 00:11:05,820 you're investing in the moment, remove the people that are 167 00:11:05,820 --> 00:11:09,480 taking you away from your greater mission of actualizing 168 00:11:09,480 --> 00:11:14,400 your human potential. Be mindful of how you spend your time, 169 00:11:14,400 --> 00:11:18,180 where you spend your time, what are you doing? But while you 170 00:11:18,300 --> 00:11:22,340 grasp the world of entrepreneurship. Don't forget 171 00:11:22,340 --> 00:11:27,320 where you come from, and don't end up compromising too many of 172 00:11:27,320 --> 00:11:30,740 your great relationships, from family members to great friends 173 00:11:30,740 --> 00:11:33,740 who happen to be there. They're going to be there as a good 174 00:11:33,740 --> 00:11:36,920 foundation. But you also have to be able to strike a balance, 175 00:11:37,520 --> 00:11:41,320 especially when you're out there new I recall spending many, many 176 00:11:41,320 --> 00:11:44,020 hours, or at least doubling the number of hours I would work 177 00:11:44,020 --> 00:11:48,100 compared to working a job for a third party, until you see 178 00:11:48,100 --> 00:11:56,380 consistency. So remove the noises. It makes a lot of it 179 00:11:56,380 --> 00:12:00,360 makes a great difference. I can't stress that even more. And 180 00:12:00,360 --> 00:12:03,420 if you don't want to give up the noises, then don't complain for 181 00:12:03,420 --> 00:12:06,900 your progress being slow. You remain confused and you don't 182 00:12:06,900 --> 00:12:10,740 know what to do because you're digging your own grave. Number 183 00:12:10,740 --> 00:12:15,360 eight, don't take this out for granted, even on a great day 184 00:12:15,360 --> 00:12:18,180 when you get that big spill. Don't forget that you're not 185 00:12:18,180 --> 00:12:20,840 going to be coasting for the next two three weeks, and then 186 00:12:20,840 --> 00:12:24,560 you're going to be hitting the ground hard again to secure the 187 00:12:24,560 --> 00:12:28,220 next bulk of income that will be coming your way in some 188 00:12:28,220 --> 00:12:32,240 professions, and depending on the type of business, it can be 189 00:12:32,240 --> 00:12:36,260 fixed or famine. But you want to maintain a consistency. Don't 190 00:12:36,260 --> 00:12:39,140 take the results for granted that just once you hit your big 191 00:12:39,140 --> 00:12:42,940 client or your target, you're going to rely on them till the 192 00:12:42,940 --> 00:12:46,660 end of time to sustain your business. Relationships are very 193 00:12:46,660 --> 00:12:50,920 important, but you're going to learn that just as an individual 194 00:12:50,920 --> 00:12:54,460 who might be a consumer buying a $5 item, they're just as 195 00:12:54,460 --> 00:12:57,580 important as the one who's going to be purchasing something for 196 00:12:57,580 --> 00:13:05,700 $5,000 don't take people for granted, and make sure that on a 197 00:13:05,700 --> 00:13:08,820 good day you get to celebrate, but make sure to pay it forward. 198 00:13:09,060 --> 00:13:12,300 And this is something that I've learned from my very early days 199 00:13:12,300 --> 00:13:16,140 when I used to do fundraising for a private institution, that 200 00:13:16,140 --> 00:13:20,060 often my colleagues would rely on the big donors, and what I 201 00:13:20,060 --> 00:13:23,780 ended up doing was I made sure that every donor on my list that 202 00:13:23,780 --> 00:13:28,400 I ended up calling was treated equally as well. And believe it 203 00:13:28,400 --> 00:13:30,860 or not, sometimes it's not the people that have the money that 204 00:13:30,860 --> 00:13:33,860 gives, it's the people who are day to day, working hard, but 205 00:13:33,860 --> 00:13:37,280 they want to be part of a greater mission that don't take 206 00:13:37,280 --> 00:13:41,980 results for granted, and also the results you want to maintain 207 00:13:41,980 --> 00:13:46,480 consistency. So if you hit a big one day, you never know, three 208 00:13:46,480 --> 00:13:49,360 months down the road, you might fall flat on your face. So 209 00:13:49,960 --> 00:13:52,900 remain humble in the process, if you can. And I know you're 210 00:13:52,900 --> 00:13:57,460 human, but don't take it for granted. Number nine, keep 211 00:13:57,460 --> 00:14:01,260 learning. I touched upon that, and I said, do your research and 212 00:14:01,260 --> 00:14:06,240 know your needs and want you want to be teachable, but also 213 00:14:06,240 --> 00:14:09,120 when you bring people into your business, or those that you 214 00:14:09,120 --> 00:14:13,920 recruit to help you fulfill a project, you want to make sure 215 00:14:13,920 --> 00:14:17,160 they're teachable as well. Because when you bring in the 216 00:14:17,160 --> 00:14:20,160 greatest and the greatest talent, and this is something 217 00:14:20,160 --> 00:14:23,660 that I could relate to, but also have experience. Each of us 218 00:14:23,660 --> 00:14:30,920 represent a certain subject matter, expert expertise, and we 219 00:14:30,920 --> 00:14:34,340 have to learn how to work well with one another. And sometimes 220 00:14:34,340 --> 00:14:37,220 people are so great at their game that they feel that they're 221 00:14:37,220 --> 00:14:41,260 immune to the laws of nature that they already know and have 222 00:14:41,260 --> 00:14:44,440 all the knowledge that they need. They don't need to take on 223 00:14:44,440 --> 00:14:48,820 more. And then it creates an imbalance in the work 224 00:14:49,120 --> 00:14:52,060 environment, but also in the initiative that you're trying to 225 00:14:52,060 --> 00:14:55,840 execute, because everybody has to make it to the finish line as 226 00:14:55,840 --> 00:14:59,920 a team, not just you, and that's something that is very. 227 00:15:00,000 --> 00:15:03,480 Important keep learning. But I'm not talking only about business 228 00:15:03,480 --> 00:15:06,480 books. Even though I come from the field of business, I'm not 229 00:15:06,480 --> 00:15:11,040 too crazy about reading business books unless it's once in the 230 00:15:11,040 --> 00:15:15,360 blue moon. Learn about life, and in the process, the more you 231 00:15:15,360 --> 00:15:18,240 spend time working as an entrepreneur, you learn a lot 232 00:15:18,240 --> 00:15:22,940 about yourself, and it's going to force you to dig deep to and 233 00:15:22,940 --> 00:15:25,940 you're going to amaze yourself, but great things that you didn't 234 00:15:25,940 --> 00:15:29,060 even know of your character. In the negative is where you going 235 00:15:29,060 --> 00:15:33,140 to realize I could have done this a little better, but it's 236 00:15:33,140 --> 00:15:37,160 good, as long as you get up and you fall and you greet the next 237 00:15:37,160 --> 00:15:42,280 day with positivity and number 10, adhere to your principles. 238 00:15:43,060 --> 00:15:47,140 It's unfortunate that at times, across paths with people who are 239 00:15:47,140 --> 00:15:49,720 entrepreneurs, or they want to become entrepreneurs, or they 240 00:15:49,720 --> 00:15:54,160 want to come out with some new, great gadget, product, service, 241 00:15:54,460 --> 00:15:59,200 this great idea, they want to actualize in the universe, and 242 00:15:59,200 --> 00:16:03,960 they just want the immediate benefits of it. They want 243 00:16:03,960 --> 00:16:07,380 they're doing it for the money. Or doing it for the money is not 244 00:16:07,380 --> 00:16:10,500 exactly the wrong reason, but you have to keep in mind, money 245 00:16:10,500 --> 00:16:14,280 is a tool that is all it is. It's not your lover, it's not 246 00:16:14,280 --> 00:16:16,680 your friend, it's not going to be there when you're on your 247 00:16:16,680 --> 00:16:21,740 last breath. It's just a tool. Adhere to your principles 248 00:16:23,120 --> 00:16:26,480 throughout your business journey. Don't end up 249 00:16:26,480 --> 00:16:29,960 compromising yourself just for a short term benefit. I'm not 250 00:16:29,960 --> 00:16:33,800 talking about when we're in the name of survival, where you have 251 00:16:33,800 --> 00:16:37,640 to put food on the table. I'm talking about when you're 252 00:16:37,640 --> 00:16:40,960 working and you're you come across a consistency in the 253 00:16:40,960 --> 00:16:44,680 reliability of the people that you have cultivated within that 254 00:16:44,680 --> 00:16:48,460 culture adhere to your principles. There going to be 255 00:16:48,460 --> 00:16:52,300 times where you might end up always having to take the higher 256 00:16:52,300 --> 00:16:56,500 road, but there's always a long term report for that. You want 257 00:16:56,500 --> 00:17:00,480 people to know you not perceive you, because perceiving has to 258 00:17:00,480 --> 00:17:03,480 do with just putting up smokes and mirrors and marketing 259 00:17:03,480 --> 00:17:06,900 yourself. There were too many manufactured executives and 260 00:17:06,900 --> 00:17:10,560 manufactured people that I meet day to day. They're just a 261 00:17:10,560 --> 00:17:14,100 byproduct of whatever of whatever they put out. You want 262 00:17:14,100 --> 00:17:17,040 to be known as an entrepreneur that on a good day or bad day, 263 00:17:17,340 --> 00:17:21,500 whether it is your critic or your ally or your advocate, when 264 00:17:21,500 --> 00:17:27,020 they think of you, no matter how they feel, they will still speak 265 00:17:27,140 --> 00:17:30,440 well of you, because they know that you don't compromise your 266 00:17:30,440 --> 00:17:34,280 principles. You don't want to be a doormat, because once you 267 00:17:34,280 --> 00:17:38,420 become a doormat, you're already compromising your longevity in 268 00:17:38,420 --> 00:17:42,520 the market, and when people look you in the eye. You want to be 269 00:17:42,520 --> 00:17:49,000 known for your character, and when people know you for your 270 00:17:49,000 --> 00:17:52,720 character, they could also assess how you do business it 271 00:17:52,720 --> 00:17:57,400 goes. It's a two way street. So those were my thoughts to share 272 00:17:57,400 --> 00:18:01,680 on marketer of the day with Robert plank, and if you guys 273 00:18:01,680 --> 00:18:05,160 have any questions, you could just drop a hello@sashatches.com 274 00:18:06,720 --> 00:18:10,800 I wish you all well and have a blessed business journey. 275 00:18:14,580 --> 00:18:17,160 Robert Plank: Need more guests for your podcast. How about a 276 00:18:17,160 --> 00:18:20,600 podcast that's set up in the first place? Schedule a call 277 00:18:20,600 --> 00:18:23,960 with us right now by visiting done for you, podcasting.com.