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Robert Plank: Marketer of the
day, Episode 716 gain visibility

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to get your audience listening
and watching, be seen in a big

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way with Kathleen Gage,

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Kathleen Gage: in the 25 years
I've been running my business,

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there's been a common thread
that I've noticed about

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entrepreneurs, regardless of the
size of the company that they

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run, it is the fact that they
want more business. More

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business means more revenue. And
yet, one area that a lot of

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people don't focus on is their
visibility. Over the years,

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there's been many different ways
to get visibility. Back in the

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day when I first started my
business, it was not as easy as

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it is today to get the
visibility that we can basically

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at the press of a button get,
and yet, many entrepreneurs,

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many experts, don't do what it
takes to get that visibility

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with all the different
strategies that I've used in my

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business, I've worked with my
clients on and I've put into

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practice over and over again,
one that stands head and

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shoulders above everything else,
and it's one that I use in my

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business quite frequently, is
getting on podcast shows to be

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interviewed. What that simply
means is I look for shows that

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are a good match for what my
expertise is and the audience

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that will either be listening or
watching what it is they're

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looking for. So if you're an
expert and you're looking to

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gain visibility, one of the best
things you can do is put it in

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your promotions plan, put it in
your business plan, put it in

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your PR plan to get out and be
seen in a big way from the

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comfort of your home. So what do
I mean by that? Well, first of

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all, come to terms with the fact
that the microphone in the

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telephone is your best friend,
because when you use it

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properly, you can get a lot of
visibility in record time, you

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can get in front of 1000s, 10s
of 1000s, hundreds of 1000s,

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even millions of people with
your message. Now, just because

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you get in front of millions of
people doesn't mean that they're

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gonna buy your thing, whatever
your thing is, there's an art to

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doing an interview in a way that
you drive traffic back to your

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website, back to your Amazon
page, back to your blog, back to

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your social media, and it's
really about the conversations

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you have. However, before you do
that, you have to find these

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opportunities. So what are the
steps in finding opportunities?

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Well, first of all, you have to
let people know who you are.

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This is Kathleen gage with power
up for profits, where we help

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bonafide experts gain massive
visibility through the power of

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podcast interviews. And the
first thing that I always

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recommend to my clients is to
get really clear on who their

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market is, and rather than just
kind of shoot in the dark and

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hope to hit the target with your
definition, look at who you've

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done business with in the past.
Look at who you've really

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enjoyed doing business with and
profile these people. I was

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having a conversation with a
client just yesterday about her

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ideal client, and I said,
describe to me the types of

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clients that you've worked with,
and she tends to have a pretty

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woo, woo company. I work with
people from all ends of the

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spectrum, as long as they're a
bona fide expert, which means

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they've been doing what they've
been doing for a considerable

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length of time, whether it be
photography, a fine artist, a

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tarot reader, perhaps a teacher,
it could be somebody who is a

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environmental expert, but
they've been doing it for a

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considerable period of time. So
as we were going through her

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client base, I said, Okay, tell
me the different types of

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clients you've worked with. And
she's worked with attorneys,

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she's worked with doctors, with
dentists, she's worked with

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executives out of corporate
environments. And quite

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seriously, it wasn't what I
expected. I thought she would

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have been working with entry
level coaches, if you will, just

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because of the way she was
branding herself. And I said, go

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ahead and define all of those
clients more specifically, I

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want you to come up with a
description. Now, do this with

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at least six to 10 clients, and
really define and clearly

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outline what it is that is so
unique about them, and what is

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it they do? What are their
hobbies? How long have they been

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in their business? Then what you
want to do is you want to look

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for a common thread among all of
these people, because that's the

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languaging that you can use in
the promotional material to

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attract more of those people.
And when you're doing

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interviews, you can actually add
that into your your languaging.

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The next thing that you want to
do is you want to start

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listening to podcast shows. It's
amazing how many people want to

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get on a podcast show, but
they've never listened to one.

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So my recommendation is, once
you define who you. Market is,

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and you're clear on that, start
looking for shows that tie into

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that particular market. So maybe
you work with sales

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professionals in a corporate
environment. Simply go to Google

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and do a Google search on sales
professionals in a corporate

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environment, podcast shows, and
you'll start noticing probably

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quite a few shows that come up.
The next thing you can do is you

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can go to iTunes, which is the
king and queen of platforms for

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people who do podcast shows, and
do a search. There's an area

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where you can actually do a
search. Do a search on sales,

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shows on sales professionals,
shows, on corporate sales shows,

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and just start looking for the
different shows that you can

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actually listen to to get a feel
for what type of people they

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interview. Once you do that,
then it's time to reach out to

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the show host and create value
to them, for you being on the

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show. Now, before you reach out
to the host, it is recommended

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that you actually listen to
their their show. You listen to

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one or two episodes, or at least
a portion of a show, to get a

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feel for what's their interview
style. Do they even bring guests

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on? Because if they don't bring
guests on, they're probably not

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going to bring you on. Don't
think that you're going to be

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that one exception to the rule.
Many show hosts would prefer not

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to have guests. Others
definitely want guests. Okay, so

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when you approach them, you need
what's called an expert pitch

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sheet. And what that means is
it's just a one sheet that has a

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very short bio topics that you
can speak on. It has a very high

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resolution headshot on it, and
if you're an author, it has

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images of your book cover or
book covers. So you put that and

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then your contact information,
you put that together. It can be

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in a PDF format. And then you
start reaching out to the shows.

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And you say I was listening to
your show on corporate sales,

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and I listened to episode 25 and
episode 58 when you interviewed

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Bob Jones and you interviewed
Mary Smith. What I particularly

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liked about the episodes was how
you talked about no more need to

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do cold calling, that you can
actually do warm calling and hot

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calling when you do X, Y and Z,
and so you basically are letting

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them know that you've listened
to the show. The next thing that

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you want to do is you want to
set your website up in a way

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that you actually have a media
room. In the media room, you put

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your pitch letter, you put your
headshot, you put your book

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covers, you put your contact
information. You put

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testimonials from show hosts
that have interviewed you, so

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there's social proof that you
actually can hold a

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conversation, because it's
amazing how many experts can't.

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So if you can minimize their
risk and minimize actually

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create social proof, you're
going to be way ahead of the

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curve, and then keep a
spreadsheet, reach out to the

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host. Usually it'll be by email,
or they may have a form on their

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website. If they ask you to fill
out the form on their website.

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Probably a good idea to do so
and not. Probably it is a good

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idea because they have the form
there for a reason. It helps

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them to stay organized again.
Don't, don't try to do it your

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own way, when they have a system
in place that helps them to

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streamline what they're doing.
But the reality is, is that if

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you focus on getting lots and
lots of podcast opportunities,

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the more podcast interviews you
do, the more interviews you're

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going to have opportunity to do.
And what I mean by that is when

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you do interviews and you're
good at an interview, other

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hosts are listening to various
podcast shows, and they probably

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will reach out to you now,
oftentimes the host will ask for

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you to send an intro and maybe
some suggested questions.

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However, don't be married to the
questions. What you want to do

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is you want to have questions
that actually can help you to

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make a point. One question you
definitely want to have in your

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list of questions, which would
be the final question would be,

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in my case. Okay, Kathleen, so
we've had a great time. How do

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people get in touch with you?
And that's where I have the

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opportunity to give my web
address. And I don't suggest

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that you give a whole bunch of
addresses. You give one web

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address, and on your website you
should have all your social

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media links. You don't want to
give your web address and then

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your Facebook address, then your
LinkedIn address, then your

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twitter address, then your blog
address, people are going to get

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confused one web address with
all your contact information on

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one page, and if they were to
say to me, okay, Kathleen, this

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has been great. How do people
get in touch with you? So. Okay,

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Robert, thanks so much for
inviting me here. This has been

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delightful. Glad that you asked
and my web address is power up

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for profits.com. That's power up
for profits.com.

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Now you'll notice that I said my
web address twice. That's what

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you want to do. I did not add in
the www, because everybody knows

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it's www, just go right into
your web address. Power up for

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profits.com. You speak it slowly
and you say it twice. This is

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Kathleen gage with power up for
profits and power up for

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profits.com. Thanking you for
listening in, and I would

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encourage you go out look for
lots of podcast opportunities.

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And when you go to my website,
you'll see some great resources

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that will help you to escalate
and Springboard your

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opportunities with podcast
interviews. Have a great day.

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Robert Plank: Thank you for
listening to marketer of the

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day, subscribe and listen to
other shows at marketer of the

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day.com/episodes, you.