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Robert Plank: marketer of the
day Episode 719 increase your

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brand reach using content
strategies for social media,

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Facebook and LinkedIn videos and
one minute clips with Shea

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Roboto Hey everyone, and welcome
back to the marketer of the day

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podcast. We are here with Shane
roboton, who was the co founder

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and former CEO of a Facebook
agency that worked with

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companies like Petco, Yahoo,
very low and dozens more in

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creating content and devising
content strategies for social

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media. And she has grown her
LinkedIn following to over

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140,000 followers 20 million
views on her content. So if you

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have even had an inkling of a
thought about posting on

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LinkedIn, social media marketing
viral videos, then we are going

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to cover all that and more Shay,
glad to be talking to you. Yes,

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thank you for having me. Robert.
Glad to have you. I first heard

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about you a few months ago you
did like a really funny a Gary

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Vee spoof where you're saying
like college and and my

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understanding that even like
Gary Vee himself got to see it.

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And then I saw you a few weeks
later you taught Elena Cardone

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Mrs. Grant Cardone herself all
about LinkedIn. I'm like, Wow, I

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can't believe like, she even
sees that on LinkedIn. So we all

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have stuff to learn. So I mean,
that's what I know about you.

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But what would you say? Is your
bread and butter? What's you in

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a nutshell here?

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Unknown: Yeah, absolutely. Great
question. So you know, a lot of

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people see me from LinkedIn. Now
a lot of people found me from

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the viral videos, the Gary wall.
And that's a lot of feedback I

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get. So I think people sometimes
don't realize what actually went

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into building my social media
marketing acumen, which was

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basically years of introversion
and studying data on Facebook. I

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owned a video marketing agency
on Facebook for years, before I

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ever started creating my own
content, or before I even ever

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tried to utilize LinkedIn to get
leads. So basically, everything

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I learned about digital
marketing came from Facebook,

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and I was really fortunate to
have a really unique opportunity

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at age 23, I stumbled across
this Facebook page owner, he had

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like a 3 million like Facebook
page at the time, he needed help

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with creating video content. And
he hired me to help create,

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basically basically turning all
of his like article content and

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previous media, which was all
like traditional articles,

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photos, that sort of stuff,
turning it into videos for his

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audience, because Facebook at
the time had really started

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heavily favoring video and the
algorithm shifted, right. So a

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lot of these blog owners were
left scratching their heads,

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like I don't know how to do
video, I know content, I know

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how to grow a following and
monetize it. But I don't know

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how to video production. Like I
don't want to do this. So me and

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my partner at the time stepped
in to basically fill that need

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we saw in the market started
with one page, word of mouth,

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you know, another page hired us
another page, and we were

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licensing video content. I mean,
we were essentially brokering

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deals with the content owner to
get permission to post their

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video on relevant bigger blogs
with credit back to them. So it

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was like a win win for everyone
involved. The blogs got content,

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which you know, fed their
audience brought in new

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followers clicks, monetization,
all that the content owner got

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exposure, a lot of times,
there's a lot of times they were

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a lot smaller, we got to feature
them on big blogs, it was

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exciting for them. And then we
got paid. So it was just like a

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really beautiful fusion. And we
did that for years. I mean,

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literally, by the time I finally
left, I've been doing it for

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three years, I had a library of
like over 5000 pieces of video

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content relationships with 5000
different content owners all

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across the globe, amassing tons
of data, distributing 2000 plus

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short video clips on Facebook
per month, and accumulating over

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1 billion views cumulatively for
our clients on Facebook, during

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our prime. So you look at me now
on LinkedIn, you're like how she

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doing this, how she getting all
his attention. She's constantly

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doing videos like she's so
smart. It really came from

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Facebook, I was I'm very humbled
by the experience, I just put my

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head down and work to study to
analyze the data, what goes

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viral, what doesn't, how can we
edit it this way to get more

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views, which which audiences
this specific sort of topic

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performed best with. And I took
everything that I learned from

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those Facebook log owners who
were brilliant, who taught me

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everything I was joke, I should
have been paying them. And I

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took it to LinkedIn. And I
decided you know what, there's a

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huge divide in the business
world, especially the older

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generation, which is on
LinkedIn, where they just don't

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understand social media
marketing yet. And plus LinkedIn

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is giving really generous
organic reach right now. And I

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just knew very quickly once I
started seeing the results, I

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started getting tons of leads. I
started getting tons of views

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followers, I was like whoa, I am
going to explode on this

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platform because I understand
there's a window of operation

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Today, we're platforms are
generous in allowing you to grow

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quickly, fast easily. And I knew
that for my time on Facebook

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with a lot of my blog owners who
were solidified because they got

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in during that time period,
which had since passed on

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LinkedIn, it has now passed yet
so I decided to get in and go

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balls to the wall and grow this
brand. And within Yeah, less

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than two years, I've got over
150,000 followers and like a

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booming business. So it's been a
blessing a dream come true. And

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I'm just super honored and
privileged that I get to be the

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one kind of leading the way and
teaching a lot of these business

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owners how to do it for their
own company.

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Robert Plank: Nice enemy that
there's so many cool things to

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unpack there. So basically, you
you got these these clients who

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then they needed to use video
because they were like losing,

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like they were just losing
ground on getting the views and

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you have the skills and also
what's what's cool about you

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starting there, instead of just
starting with making your own

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videos, as you had more of a
playground to work with, right,

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like 3 million like fan pages
way you get way faster and

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better results, then just
building up your own, you know,

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500 like page and then who
knows, like, who knows, if I get

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one view I'm lucky but then here
you can really see the

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difference. And everyone talks
about things like split testing

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and trying out different kinds
of content. So it's like you

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said you built up these skills,
you got this library and then

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you were able to then do it for
yourself and then something you

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mentioned in there is also like
I'm getting all kinds of like

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aha reminders. I know that you
you've done some of these viral

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videos with like Grant cardones
team and then grants and

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something once about like some
of these like kind of up and

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coming social networks get in
during the Wild West days, right

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like get in on like he was one
of the first periscope guys

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right get in on tik tok while
that's still up and coming. So

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that way you get in during the
Wild West days when they're

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still trying to catch up before
before they're too good for you.

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Right? Because I mean, this this
Mark Zuckerberg one our ad money

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now he could it's a drop in the
bucket. Right? But But yeah,

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you're so right. And then. So
LinkedIn in particular, it's

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always like, the joke is always
it's kind of no one knows how to

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use it unless, unless they do
right. And then it always has

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these little features. Like when
I when I saw you could go live

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on LinkedIn, like my mind was
blown. But then still, it's one

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of those things where there's
always like, so many things to

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do, like I always feel like I'm
just like, like falling behind.

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But what I like what you said
about all this is, it seems like

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you like you post stuff
consistently, right? You post

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videos, like once a day, if not
several times a week just to

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like, keep on getting better and
try new things. Right?

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Unknown: Yeah, and that's
actually a big factor on

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LinkedIn, even more than other
platforms. I see. Because this

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applies to all platforms. But on
LinkedIn, if you take a break,

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it will, it will affect you, it
will affect you. If you're not,

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you know, showing up
consistently consistently

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feeding your own algorithm
feeding that page, they will

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dock you so like, for example,
you'll see a lot of these big

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pages on LinkedIn. There's some
pages that got big in the

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beginning, when it was even
easier to go viral. Of course,

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back then it was before video
hit the scene. But you'll see a

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lot of these big pages, hundreds
of 1000s of followers, maybe

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even millions on LinkedIn, and
their content just goes nowhere.

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And people scratch their heads.
Like how and I'm like, yeah,

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it's because they stopped at
some point, they stopped, and

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they killed the own algorithm on
their page. And now it's like

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you almost even though you have
all these followers, you have to

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almost start from ground zero
again to break back into the

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feed and show LinkedIn like, Yo,
I'm sorry, I'm here consistently

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again, please start rolling this
out to my followers and get the

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momentum back.

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Robert Plank: I will appease the
gods now. And, and also, like

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were mentioning that like you
You picked up some of these

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skills on Facebook, and they
apply to LinkedIn, even this

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whole concept of just like
neglecting your content

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neglecting your page. I mean,
you hear about that happening on

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YouTube, right? Like the
epicmealtime guys, right? They

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always have these crazy recipes
like 100 you know, 500 pound

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turkey for Thanksgiving, but
then they kind of became

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inconsistent and then YouTube
punished them and now they're

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like they're one of those
channels where they have

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millions of subscribers but then
you look at their latest video

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you're like hon 10,000 views
20,000 views like their their

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responsiveness went right way
down. So with all this, like,

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all these things to think about,
right, all this mess, like what

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is an easy win for all of us?
Should we start like making just

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like three minute videos or or
looking to getting you know,

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explainer videos? Or like now
this type of videos made like,

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how do we if we say, Alright, I
know, I need to be posting on

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LinkedIn or anywhere on social.
What's kind of the first steps

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here?

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Unknown: Um, yeah, so I would
definitely recommend one minute

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videos starting out. You know, I
always say, think about it when

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you're, you're new to creating
and your content is just now

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showing up in the feed to a
bunch of strangers. I mean,

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strangers are very unlikely to
want to invest in unknown

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content if it's going to take up
too much of their time. So if

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they see your videos It's 3456
minutes long, excuse me, there

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are a lot less likely to invest.
And then if it's a 62nd clip, if

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it's a 62nd clip, they might
say, okay, who's this Robert

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guy? You know what, six, I have
60 seconds, I'll check them out.

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And then so long as you're
providing value, you got good

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content for them, boom, loyal
follower. So like, I release

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longer videos now. But I also
understand, I have a bit of a

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following now who trust me, and
they trust my content, I could

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put out a 30 minute video and
they'd watch it, you know, but

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the new followers and the
majority of new followers that I

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gain, it's always from the
shorter clips.

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Robert Plank: That's, that's
really interesting. Yeah. So

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it's like, if they don't know
you yet, just do those quick one

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minute clips. And that even came
up before we hit the record

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button on this. I said, we're
just recording audio and you

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say, wait a sec, can't like put
up a record video. If there's

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interesting things said get
those put together into clips.

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And, and and yeah, you're so
right, because you're making me

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think back to like, I don't
really follow Gary Vee that

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much. But when I do, it's when
he's, you know, riding in a taxi

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on the way to some a speaking
gig or he's, you know, talking

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to some kids, and it has like
the captions burned in on the

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bottom. And sometimes they won't
even have the, the sound on. And

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so, I mean, is it just like a
just a common sense thing? Like,

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when we're talking and you say
something interesting? I'll just

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like write down the timecode. Or
have the video?

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Unknown: Yeah, the timestamp?
Yeah, this is a great way to

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promote podcast through
LinkedIn, I've been seeing more

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and more. So anyone listening
who has their own podcast,

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definitely recommend, you know,
sifting through the episodes,

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finding the highlights, what was
one of the most valuable

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takeaways that you found, cut
out the clip and you know, send

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it to an editor to create, turn
it into like a piece of video

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content posted on your LinkedIn
boom. And you know, like, you

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can just use your judgment. But
there's definitely a science to

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headlines on social media. And
knowing like, which headline

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makes the most sense. So if you
look at creators like Gary

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Vaynerchuk Kerwin Ray. I don't
know if Grant Cardone does this,

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maybe he does. But basically all
these big moguls on social

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media, a lot of their micro
clips, what you just said, it's

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like, yeah, it's a short piece
of content. That's like a micro

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clip from either a show a PR
appearance, so speech, a

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podcast, but they've actually
gone even further. And within

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that 62nd 92nd, whatever it is
clip, they go through and find

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the most striking line,
regardless of where it is, it

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might be in the middle, it might
be toward the end. And they

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actually put that in the
beginning. And they put it in

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the beginning and then
backtrack. So I always say like,

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don't worry about your
headlines, almost kind of like

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not making sense or not having
context, you're going to go on

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and explain the context of that
headline that you just chose to

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make the first clip of the
video. And then they'll keep

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watching. And they'll see the
point in the video where the

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headline actually was. And
they'll say, oh, okay, this all

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makes sense, great. But the
headline drew them in, that's

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what's going to get their
attention. So definitely

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reference Gary Vaynerchuk
content for that. You'll see his

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headline in the beginning. And
then that little like, like

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sound that he has pop up his
logo. It's like the break. It's

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like the headline, and then
like, okay, now I'm going to

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show you the raw video file.

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Robert Plank: Nice. And this is
making total sense, because I

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have seen that, but I just never
clicked about that format. And

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so simple to do. Right? And I
just wrote down that timecode.

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So we'll use that exact clip for
the strike. And we'll have that

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be the headline. We'll have the
little bit and then we'll have

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the whole minute leading into
that little bit. So that Yeah,

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context. So, so simple, but also
also easy for people not to do

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so. I mean, why aren't more
people doing this is just a

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matter of like, getting stuck on
on what software to use, or they

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don't want to pay the VA or
like, Why are Why is everybody

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doing this?

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Unknown: I think people just
don't know, people just don't

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know, it is crazy. I mean, like,
I remember when I started my

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Facebook agency almost four
years ago now. I had a lot of

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urgency to scale it quickly and
build it quickly and make as

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much money as I could as fast as
possible. Because I was really

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under the impression that the
science behind creating video

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content for social media was
about to become very common

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knowledge was about to be taught
in marketing school and college

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courses. I'm I'm telling you,
Robert, like it has been years

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and I am still shocked at how
many people just don't know this

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basic 101 to social media
marketing sciences, particularly

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when it comes to editing video
content. I truly feel like I'm

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still one of the only people in
like the world who gets it. And

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that's why I've been able to you
know, grow this business and

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expand as much as I can because
it's just like, it's in demand

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information. It's definitely
needed. Even when I am training

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editors, I mean, I trained
dozens of film grads and viral

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video editing, none of them had
a clue. And it's quite a

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learning curve. I mean, it still
is people watch my content. They

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think they get it and they try
to replicate it through their

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own editors. And it's like still
not quite right. It's a little

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more Like you said, like, Oh, I
didn't think about that. It's

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like, yeah, there's a science
behind it. And I would not be

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the marketer, the video marketer
I am today, had I not had dozens

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of clients who were all geniuses
at getting attention online who

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all already understood headlines
already understood the format.

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They taught me everything I
know, I was just a sponge, I

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soaked it up. I had dozens of
clients, they were all I mean, 3

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million likes. That's like a
smaller end of the Facebook

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page. I had, I worked with
Facebook pages who were as big

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as 40 million followers. So I'm
very fortunate that I got to

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learn from these people because,
um, they held my hand a lot in

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the beginning. Anyways, they
held my hand a lot and taught me

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the format for viral video
editing on social media.

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Robert Plank: Well, you're
you're making Gary V's case for

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00:15:47,250 --> 00:15:49,770
him, right? Don't go to college.
Don't be a film grad, you still

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don't know how to do viral
videos, right?

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Unknown: Oh, yeah, definitely
don't definitely, definitely

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don't go to college. I mean,
unless it's absolutely needed.

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You want to be an MD, you want
to be a lawyer, go to college.

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But it's really silly. It's very
silly that you know, and this, I

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mean, this is my other. My other
topic of interest, which is

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narcissistic parenting, which I
talk about a lot coming from a

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narcissistic home, myself as
like, these parents are just

295
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delusional, still thinking that
college is the best thing for

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their kids. It has nothing to do
with the kids. That's everything

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00:16:20,700 --> 00:16:23,340
to do with these parents being
insecure, and wanting to look

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good in front of their friends
because all of their friends are

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still making their kids go to
college. And oh, little Jimmy

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00:16:28,380 --> 00:16:31,230
has a degree you know, I'm a
good parent, because Jimmy has a

301
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degree it's like fuck that.
Unless he's going for something

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super pragmatic, and he needs
it. And he's old enough to

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decide on his own that this is
really what he wants to invest

304
00:16:39,630 --> 00:16:43,320
in. And this is his career path.
take a year off, do do not go to

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00:16:43,320 --> 00:16:47,190
college. You know, the internet
is college, go on Google type in

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00:16:47,190 --> 00:16:51,390
exactly what you need to learn
and learn it. I mean, my ex

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business partner learned
everything he knew about video,

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like actual shooting and editing
and using the software, he

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learned it all through YouTube
for free. I mean, it's just so

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silly that people still think
you need a degree to fall back

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00:17:03,720 --> 00:17:07,920
on it's it's ludicrous. The
education system is ridiculously

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outdated. It's based on
information being unavailable

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and you needing to go to school
for it. It's no information is

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in your pocket. You don't even
you remember in high school when

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00:17:18,960 --> 00:17:21,480
they said like, you're not going
to have a calculator all the

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time. So you need to learn how
to do math in your head. Guess

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00:17:24,810 --> 00:17:27,840
what, we all have a calculator
all the time. Guess what? We all

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00:17:27,840 --> 00:17:30,780
have an encyclopedia all the
time in our pocket? What do you

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00:17:30,780 --> 00:17:33,390
need to know? ask Siri, what do
you want to learn? type it into

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Google and Okay, maybe it's not
free. Maybe it's a digital

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00:17:36,570 --> 00:17:38,940
course someone's selling online
for how to edit viral video

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content. But it's two grand and
it's the one time payment you're

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not going into debt. getting a
degree where you're just gonna

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go to a college campus that's
insanely outdated and is

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basically just a bunch of
narcissistic parents stroking

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each other's ego is my opinion.

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Robert Plank: Right projecting
what they missed out on life in

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whatever capacity and trying to
fill that gap and, and yeah, I

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never use cursor for anything
right. So yeah, all right, all

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that foundational outdated stuff
and like this is I mean, and but

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so what's good about this topic
here is you're making me like

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the wheels are turning of like
we all have those like personal

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I don't know if you call it like
causes or like issues or like

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advocacy but like that, like how
how grants all about the house

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hacking, right? Like don't just
don't never buy a house is

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rented out? Or? Yes, I Lopez is
all about the reading, like read

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a book every day. So like we
probably all have that kind of

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like mass market, like TV, news
friendly kind of cars. And so,

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00:18:45,240 --> 00:18:49,170
like, do do that consciously. Or
like how do we brainstorm that?

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How do we all find that, like,
mass appeal thing? Like, don't

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go to college in order to help
with our morality or to help get

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attention?

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Unknown: Um, yeah, that's like a
really good question. You know,

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I kind of feel like a lot of it
just came natural to me, because

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of me just being such an
outspoken individual. Like, I'm

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00:19:10,650 --> 00:19:14,430
not afraid to be controversial.
I'm not afraid to share an

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00:19:14,430 --> 00:19:18,420
opinion that I know the majority
of people in society still don't

348
00:19:18,420 --> 00:19:25,020
agree with. Um, so I would say
it's just in my nature and in my

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00:19:25,020 --> 00:19:29,610
personality to take risks and
test things and then feel it

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out. You know, when I first
opened up about college on

351
00:19:32,730 --> 00:19:36,330
LinkedIn, I started talking
about like, yo, like, like, this

352
00:19:36,330 --> 00:19:39,210
is, this is an issue in our
culture that all of these kids

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are getting pressured to go to
college. It's abuse, in my

354
00:19:42,120 --> 00:19:46,920
opinion. And it was like, I
didn't know but then it got such

355
00:19:46,920 --> 00:19:50,550
a massive response. Like so many
people emailed me like God that

356
00:19:50,580 --> 00:19:53,850
hit home like so hard for me,
like really made me think about

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things. It's like you just test
and then you get data. I'm like,

358
00:19:56,190 --> 00:19:59,160
oh, it seems like college like
this is like really important.

359
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Like, it's not Just me who feels
this way and people want to talk

360
00:20:01,770 --> 00:20:04,440
about it. So finding like the
relevant topics, finding like

361
00:20:04,440 --> 00:20:08,970
the key, what hits for people
what lands for people? It does,

362
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at a certain point, just come
down to taking risks and

363
00:20:10,950 --> 00:20:14,190
testing. Hey, I think this is
how I feel. There's got to be

364
00:20:14,190 --> 00:20:16,410
someone else out there who feels
the same. And I'm just gonna go

365
00:20:16,410 --> 00:20:16,830
for it.

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Robert Plank: Yeah, it's like
you find like, what's your

367
00:20:19,950 --> 00:20:23,430
contrary view? And then, and
then is there a group of people

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that is maybe like afraid or
outspoken, or maybe persecuted

369
00:20:27,870 --> 00:20:31,020
is too strong a word, but like
people that share your view, but

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it's not the mainstream kind of,
kind of thing. And then so so as

371
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far as like, you made these
viral videos, like, Is there a

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00:20:39,630 --> 00:20:42,300
formula to that? Or is that just
from knowing all the data

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because like, even like seeing
sometimes when you see like

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viral videos, there's some
element of like, the humor or

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like, I think I think you did a
video once on like, pointing out

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there's something about like,
pointing out just the the

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absurdities of LinkedIn. So
like, all the little things that

378
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yeah, that we all like, know to
be true. And then yeah, yeah,

379
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like it wasn't working. And
like, you're like calling your

380
00:21:03,600 --> 00:21:06,030
friend like, oh, check later.
But like, all the things where,

381
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like, we all know what's true,
but then when you pointed out,

382
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like, for some reason, it's
like, really funny, and it's

383
00:21:11,460 --> 00:21:14,370
really shareable. So like, Is
there a formula to that? Or is

384
00:21:14,370 --> 00:21:16,110
it just kind of a trial and
error thing?

385
00:21:17,520 --> 00:21:19,860
Unknown: Yeah, that's, that's a
great question. I mean, it does

386
00:21:19,860 --> 00:21:23,070
depend on the specific type of
video content, I do create skip

387
00:21:23,070 --> 00:21:27,660
videos, I do create more serious
videos, you know, edutainment

388
00:21:27,660 --> 00:21:34,140
just like, sharing general more.
It's, so it does depend. But I

389
00:21:34,140 --> 00:21:39,330
would say in short, yes, there
is a formula, there is a formula

390
00:21:39,330 --> 00:21:43,320
for understanding how to
position yourself as an expert

391
00:21:43,320 --> 00:21:45,630
in your industry and attract
your target market, without

392
00:21:45,630 --> 00:21:49,530
directly selling to them or
feeling like you're, you're

393
00:21:49,530 --> 00:21:53,580
asking them for anything. Um,
there's a, there's a, there's a

394
00:21:53,610 --> 00:21:56,370
Yeah, there's this specific
style of skip content that

395
00:21:56,370 --> 00:21:59,370
performs really well on
Facebook, YouTube, that's now

396
00:21:59,370 --> 00:22:04,800
showing up on LinkedIn, which is
exciting. Um, and it's really

397
00:22:05,040 --> 00:22:08,520
about the editing, like the
editing is where the magic comes

398
00:22:08,520 --> 00:22:12,780
in, you can shoot the most
beautiful piece of video content

399
00:22:12,780 --> 00:22:16,200
with an amazing topic. Maybe
it's even, like super relatable

400
00:22:16,200 --> 00:22:18,780
to a lot of people. But if you
didn't edit it, to optimize it

401
00:22:18,780 --> 00:22:22,140
for the newsfeed, it's not going
to go anywhere. So this is what

402
00:22:22,140 --> 00:22:25,770
I tell people is like, you know,
you got to know what you're

403
00:22:25,770 --> 00:22:27,600
doing with the editing. That's
huge.

404
00:22:28,950 --> 00:22:32,190
Robert Plank: And then so along
those lines, so that so that we

405
00:22:32,190 --> 00:22:35,370
know what to do with the
editing. Do you think that we

406
00:22:35,370 --> 00:22:38,970
should like always hire a video
editor or like, go and find a

407
00:22:38,970 --> 00:22:42,450
Udemy course on editing? Even if
we think we know it, just to

408
00:22:42,450 --> 00:22:46,020
learn some of these filmmaking
techniques? Or how do we Yeah,

409
00:22:46,020 --> 00:22:47,250
use this information? How

410
00:22:47,250 --> 00:22:49,770
Unknown: do you use it? Yeah,
great question. You know, I

411
00:22:49,770 --> 00:22:52,230
think it depends what your goals
are. Obviously, for most

412
00:22:52,230 --> 00:22:56,070
business owners, it's not worth
their time to edit. So you can

413
00:22:56,100 --> 00:22:59,040
outsource this is what I teach
in my six week, LinkedIn video,

414
00:22:59,190 --> 00:23:03,150
bootcamp is how to outsource,
find an editor for cheap, create

415
00:23:03,150 --> 00:23:05,610
videos consistently without
sucking up time or breaking the

416
00:23:05,610 --> 00:23:10,500
bank. And then a lot of those
editors on Upwork, it's easier,

417
00:23:10,530 --> 00:23:13,530
like Upwork, the platform like a
freelancer platform, it's easier

418
00:23:13,530 --> 00:23:16,020
to find editors on there who
already have some sort of like

419
00:23:16,020 --> 00:23:19,140
digital video editing
experience, but you can always

420
00:23:19,140 --> 00:23:23,040
just send them links to creators
that are already doing videos

421
00:23:23,040 --> 00:23:25,890
that are popping on social media
and say like, Hey, can you start

422
00:23:25,890 --> 00:23:27,300
to edit it in this style?

423
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Robert Plank: Nice. Well, I'm
really glad that we had this

424
00:23:30,720 --> 00:23:33,000
conversation because like, I've
been taking in all kinds of

425
00:23:33,000 --> 00:23:35,940
notes for little things that I
want to do. And like sometimes I

426
00:23:35,940 --> 00:23:39,930
keep seeing the, the the Gary
Vee videos with the the captions

427
00:23:39,930 --> 00:23:41,820
for agenda and they're and
they're one minute, and he's got

428
00:23:41,820 --> 00:23:44,700
like the scroll bar that goes
and just under quick cuts, and

429
00:23:44,700 --> 00:23:47,730
all the things where I forget
about it. And then when I see

430
00:23:47,730 --> 00:23:52,350
it, I have the pangs of guilt
and regret for not doing it

431
00:23:52,350 --> 00:23:54,810
sooner. And I mean, I've got a
podcast, I think we're episode

432
00:23:54,810 --> 00:23:57,510
like 719 or something. So
there's enough content there.

433
00:23:57,630 --> 00:24:00,870
And some of them I have been
recording video so I could get

434
00:24:00,870 --> 00:24:04,170
someone to, to slice and
posting, I just have to go about

435
00:24:04,170 --> 00:24:08,550
and do it. And then so as we're
kind of getting sort of closer

436
00:24:08,550 --> 00:24:11,010
and near the end of our
discussion here, like on your

437
00:24:11,010 --> 00:24:13,860
bio, you said he talked about
mental health. And you mentioned

438
00:24:13,890 --> 00:24:16,620
a little bit that, you know, you
dealt with the narcissistic

439
00:24:16,620 --> 00:24:18,900
parents, like you know, exerting
their control over you. And

440
00:24:18,900 --> 00:24:21,780
that's kind of helped you in
your journey. And it's also

441
00:24:21,780 --> 00:24:25,860
helped in getting the message
there. But something that like

442
00:24:25,860 --> 00:24:30,750
I've always tried to tap into
is, like, kind of tap into like,

443
00:24:30,990 --> 00:24:34,320
the inner narcissist, right,
like sometimes we all do, we've

444
00:24:34,320 --> 00:24:36,360
all dealt with that person,
whether like in work or in

445
00:24:36,360 --> 00:24:39,210
business, like we've dealt with
that narcissist where they're

446
00:24:39,210 --> 00:24:41,730
all about like, me, me, me, and
let me always be on camera and

447
00:24:41,730 --> 00:24:45,360
all on video. And it's not all
bad, right? Like we can kind of

448
00:24:45,360 --> 00:24:48,960
sometimes take the good
attributes and see what they're

449
00:24:48,960 --> 00:24:52,530
doing and maybe leave some of
the evilness out and then he

450
00:24:52,530 --> 00:24:55,050
also mentioned as we started
talking that you kind of dealt

451
00:24:55,050 --> 00:24:58,230
with the the introverted ness,
especially in your early days.

452
00:24:58,230 --> 00:25:00,960
So do you have any just I don't
know like words of advice in

453
00:25:00,960 --> 00:25:04,950
general as far as just dealing
with this, the mental health

454
00:25:04,980 --> 00:25:07,950
introversion narcissism getting
ourselves out there or like

455
00:25:07,950 --> 00:25:10,080
being the person that we want to
be.

456
00:25:11,340 --> 00:25:13,800
Unknown: Yes, thank you for
asking me that. Great question.

457
00:25:13,800 --> 00:25:19,830
So, I first want to point out
that narcissism is not liking

458
00:25:19,830 --> 00:25:24,150
attention and being like, all
about like, me, me, me look at

459
00:25:24,180 --> 00:25:28,560
look at me. Um, there's like a
common like, there. It's kind of

460
00:25:28,560 --> 00:25:32,520
like people. That's like, what
it's been framed as in the past.

461
00:25:32,520 --> 00:25:36,210
That's not really what
narcissism is, there's plenty of

462
00:25:36,210 --> 00:25:41,160
Narcissus who don't ever want to
be on camera. narcissism is a

463
00:25:41,160 --> 00:25:46,590
lack of empathy for others, a
deep seated like inability to

464
00:25:46,590 --> 00:25:50,940
care for others on a human
level. And it manifests in a lot

465
00:25:50,940 --> 00:25:57,030
of very destructive, selfish
self serving behavior, not

466
00:25:57,030 --> 00:25:59,820
necessarily wanting attention.
So I just want to put that out

467
00:26:00,090 --> 00:26:04,920
first. And there is a bit of
healthy quote unquote, narc

468
00:26:04,920 --> 00:26:09,810
narcissism that can occur, you
know, being being aware of, you

469
00:26:09,810 --> 00:26:12,090
know, setting boundaries, and
not letting people in and

470
00:26:12,090 --> 00:26:14,910
putting yourself first you know,
that can be really beneficial.

471
00:26:15,360 --> 00:26:18,930
Um, but as far as getting out
there, you know, I had a really

472
00:26:18,930 --> 00:26:22,860
good background for doing this
already. I didn't know digital

473
00:26:22,860 --> 00:26:26,640
marketing until I started my
first agency, but I did no

474
00:26:26,790 --> 00:26:30,090
confidence, I didn't know being
on camera performing because I

475
00:26:30,090 --> 00:26:33,660
was actually a musician. So I
will say, for the average

476
00:26:33,660 --> 00:26:36,540
creator, it's a little bit more
of a learning curve. The first

477
00:26:36,540 --> 00:26:38,640
video is the hardest, you just
have to like put yourself out

478
00:26:38,640 --> 00:26:41,250
there, you just have to, you
kind of just have to jump off

479
00:26:41,250 --> 00:26:44,730
the cliff. And it will get
easier. I always tell people

480
00:26:44,730 --> 00:26:48,240
like it does get easier that
first video is the hardest, but

481
00:26:48,240 --> 00:26:50,850
you start to build up confidence
over time. Even if you go back

482
00:26:50,850 --> 00:26:53,700
to my earlier videos, like I was
not as confident as I am now

483
00:26:53,700 --> 00:26:57,030
because I've just been
practicing for so long. So to

484
00:26:57,030 --> 00:27:00,360
break through that, just try you
know, you got to do it, you got

485
00:27:00,360 --> 00:27:03,450
to film it doesn't mean you have
to release it, just start

486
00:27:03,450 --> 00:27:09,000
filming it film a video every
day, for 30 days, an impromptu

487
00:27:09,000 --> 00:27:13,560
whatever, film a video every day
for 30 days with the idea in

488
00:27:13,560 --> 00:27:17,820
your head that I'm not going to
post any of these, I'm just

489
00:27:17,820 --> 00:27:19,800
gonna practice I'm gonna film a
video a day for 30 days,

490
00:27:19,830 --> 00:27:23,220
nothing's gonna get posted. I
guarantee you by the end of 30

491
00:27:23,220 --> 00:27:25,920
days, you will be dying to
upload a few of those clips. So

492
00:27:25,920 --> 00:27:26,940
there you go. There's a hack.

493
00:27:27,540 --> 00:27:29,400
Robert Plank: That's great
advice. It's great hack. That's

494
00:27:29,400 --> 00:27:32,310
yet another clip in the bag. I
think we got like five or six

495
00:27:32,310 --> 00:27:36,930
little pieces of micro code. I'm
excited to see what you come up

496
00:27:36,930 --> 00:27:39,630
with. And I don't know if you've
ever done this, but but

497
00:27:39,630 --> 00:27:42,900
sometimes when I'm in the right
mood, I'll go to a really

498
00:27:42,900 --> 00:27:46,770
popular YouTuber, and I look at
their oldest video, like we

499
00:27:46,770 --> 00:27:51,570
mentioned Gary Vee, get a Gary
Vee video from 2008. When he's

500
00:27:51,600 --> 00:27:55,320
brand new, he looks super shy.
And it's really encouraging or

501
00:27:55,320 --> 00:27:58,530
like you look at you know, like
I just seen in the early days

502
00:27:58,530 --> 00:28:01,980
like to see the person just
unsure of themselves and shy

503
00:28:01,980 --> 00:28:04,680
when they haven't yet evolved
into their character. Like, it

504
00:28:04,680 --> 00:28:08,040
leaves hope for the rest of us.
And so I love that I'm going to

505
00:28:08,250 --> 00:28:12,030
implement that as well record a
short video every day and don't

506
00:28:12,030 --> 00:28:15,060
publish it. And then by the end,
you'll be itching to publish it.

507
00:28:15,060 --> 00:28:18,060
And speaking of publishing
things, getting some stuff out

508
00:28:18,060 --> 00:28:20,760
there getting results, you
mentioned that you have your six

509
00:28:20,760 --> 00:28:24,870
week LinkedIn boot camp. So now
it's time to pay the piper

510
00:28:24,870 --> 00:28:28,320
right, it's time to plug some
fun stuff. So what do you have

511
00:28:28,320 --> 00:28:31,410
for us if people were super
inspired and energized and

512
00:28:31,410 --> 00:28:34,740
informed by our conversation
today? And they say thanks. She

513
00:28:34,740 --> 00:28:38,370
knows a lot about video,
LinkedIn virality. What is the

514
00:28:38,370 --> 00:28:39,840
next step? Where should they go
here?

515
00:28:40,679 --> 00:28:45,269
Unknown: Yes, absolutely. So
it's a six week digital course.

516
00:28:45,299 --> 00:28:48,269
It's called the six week
LinkedIn video boot camp. It's

517
00:28:48,269 --> 00:28:52,589
ideal for business owners in the
b2b space. Preferably with more

518
00:28:52,589 --> 00:28:55,439
like a higher ticket offer. A
lot of my clients are usually

519
00:28:55,439 --> 00:28:58,409
already on LinkedIn, they've
already used LinkedIn, it's

520
00:28:58,409 --> 00:29:00,629
maybe even working for them
somewhat, but they just they

521
00:29:00,629 --> 00:29:03,089
need more. They're like, I want
to incorporate video. Now I want

522
00:29:03,089 --> 00:29:06,299
to Okay, I'm doing video, but
I'm not getting more reach. So

523
00:29:06,299 --> 00:29:09,239
essentially, through the
program, I walk you through the

524
00:29:09,239 --> 00:29:12,359
steps and the science to
creating video content

525
00:29:12,359 --> 00:29:15,809
consistently to attract your
target market on LinkedIn and

526
00:29:15,809 --> 00:29:19,619
close more deals make more
revenue. So um, it's it's

527
00:29:19,619 --> 00:29:23,519
actually been, I mean, it's been
insanely successful, like a lot

528
00:29:23,519 --> 00:29:26,699
of these business owners have
transformed their LinkedIn after

529
00:29:26,699 --> 00:29:29,459
going through this program. It's
a very DIY, so I walk you

530
00:29:29,459 --> 00:29:32,429
through, you know, how to create
scripts that are going to

531
00:29:32,429 --> 00:29:35,009
attract your target market, you
know, the messaging, optimizing

532
00:29:35,009 --> 00:29:38,279
your profile, how to actually
shoot the videos, how to hire an

533
00:29:38,279 --> 00:29:41,819
editor remotely and manage that
relationship, and then how to

534
00:29:41,819 --> 00:29:44,159
just rinse and repeat so that
you're doing this consistently

535
00:29:44,279 --> 00:29:47,459
reviewing the data as it amasses
over time and just following

536
00:29:47,459 --> 00:29:51,479
what works, building your
profile, hiring a VA, what a VA

537
00:29:51,479 --> 00:29:53,789
can do for you on LinkedIn so
that you're not sucking up your

538
00:29:53,789 --> 00:29:56,639
own time again, etc, etc. And
then by the time you're done

539
00:29:56,639 --> 00:29:59,039
with the six weeks, you're armed
and ready with all the knowledge

540
00:29:59,039 --> 00:30:02,999
that I have To make this
achievable for yourself, and if

541
00:30:02,999 --> 00:30:05,489
you want to learn more about
that you can go to my website,

542
00:30:05,489 --> 00:30:09,209
it's Shay robot, I'm calm, and
there's a link there to fill out

543
00:30:09,209 --> 00:30:10,079
to set up a call.

544
00:30:11,070 --> 00:30:13,530
Robert Plank: Fantastic. And as
you're describing this, what

545
00:30:13,530 --> 00:30:17,640
goes through my mind is, what if
you're one of those people that

546
00:30:17,820 --> 00:30:20,700
delayed getting on the internet
that delayed getting a domain

547
00:30:20,700 --> 00:30:24,270
name? What if a robot can come
online and had to get Shay robot

548
00:30:24,270 --> 00:30:26,820
arm? dotnet? And you weren't an
early adopter? What if you

549
00:30:26,850 --> 00:30:30,150
waited on Facebook? Well, the
good news is that even if you

550
00:30:30,150 --> 00:30:32,520
missed some of these
opportunities in the past, there

551
00:30:32,520 --> 00:30:36,960
are always these up and coming
social networks. And they all

552
00:30:36,960 --> 00:30:39,960
want something right. They all
want to keep their their viewers

553
00:30:39,960 --> 00:30:42,810
entertained, they want you to
post content, they'll punish you

554
00:30:42,810 --> 00:30:44,880
if you don't, because there's
always someone else waiting in

555
00:30:44,880 --> 00:30:48,870
the wings, who is willing to
post consistently on LinkedIn

556
00:30:48,870 --> 00:30:52,050
who is willing to make those
viral videos or at least videos

557
00:30:52,050 --> 00:30:56,250
that are optimized and edited
and engaging. So you need to get

558
00:30:56,250 --> 00:30:58,860
on this otherwise, you're gonna
have the same regret you had

559
00:30:58,950 --> 00:31:02,040
about not getting it on this
social network not getting on

560
00:31:02,040 --> 00:31:06,030
that. start posting on LinkedIn,
make those videos and you can

561
00:31:06,030 --> 00:31:10,650
find out about Shay and her
program at Chez robot him.com.

562
00:31:10,800 --> 00:31:19,170
Best at S HAYROWBOTT m.com. Shea
ro y.com. And even the throw in

563
00:31:19,170 --> 00:31:22,050
here as we wrap things up any
parting words of wisdom and

564
00:31:22,050 --> 00:31:22,740
advice?

565
00:31:23,370 --> 00:31:28,320
Unknown: Um, just be yourself.
You know, and I didn't touch on

566
00:31:28,320 --> 00:31:31,530
it a ton in this podcast. But
another huge element of my

567
00:31:31,530 --> 00:31:36,480
success on LinkedIn. And I truly
believe is because I was so

568
00:31:36,480 --> 00:31:39,750
authentically me. I showed up I
didn't just share I didn't just

569
00:31:39,750 --> 00:31:42,630
do the sharing the highlights
and the glory of

570
00:31:42,630 --> 00:31:45,690
entrepreneurship. I shared the
hardship I shared the struggle.

571
00:31:45,750 --> 00:31:48,810
I shared the days that I felt
like I was breaking down, going

572
00:31:48,810 --> 00:31:52,380
to go quit everything go get a
job, you know. So be yourself. A

573
00:31:52,380 --> 00:31:55,110
lot of people are scared in the
business world to turn off

574
00:31:55,110 --> 00:31:58,500
business. I'm telling you people
are craving authenticity these

575
00:31:58,500 --> 00:32:02,640
days. We live in a fake
narcissistic world and anyone

576
00:32:02,640 --> 00:32:05,910
who's authentic and reminding
humans that hey, it's okay to be

577
00:32:05,910 --> 00:32:08,490
human is definitely going to
attract attention online.

578
00:32:09,210 --> 00:32:15,390
Robert Plank: Awesome. Did you
leave us a quick review on

579
00:32:15,390 --> 00:32:19,080
iTunes yet? It's quick and easy.
Just go to marketer of the

580
00:32:19,080 --> 00:32:24,060
day.com slash iTunes, click the
View in iTunes button and we

581
00:32:24,060 --> 00:32:25,290
would be very grateful