1 00:00:00,240 --> 00:00:04,380 Robert Plank: Marketer of the day. Episode 724, savvy card. 2 00:00:04,440 --> 00:00:07,920 Use a business card, mobile app to grow through referrals with 3 00:00:07,920 --> 00:00:16,140 David Etheridge. Hey everyone, and welcome back to the marketer 4 00:00:16,140 --> 00:00:20,180 of the day podcast. We are here with David Etheridge, who is the 5 00:00:20,180 --> 00:00:25,340 primary evangelist@savvycard.com and let me ask you a question. 6 00:00:25,580 --> 00:00:28,820 If you meet someone, either in person or at some kind of 7 00:00:28,820 --> 00:00:31,280 networking event and you exchange business cards, what 8 00:00:31,280 --> 00:00:34,940 usually happens? Well, probably after a number of days or weeks, 9 00:00:35,060 --> 00:00:38,000 their business card or your business card ends up getting 10 00:00:38,000 --> 00:00:41,380 crumpled up and thrown into the trash. So David has a new 11 00:00:41,380 --> 00:00:44,200 solution for us that we're going to hear all about. It's called 12 00:00:44,200 --> 00:00:47,620 savvy card, which is an app on your phone where you can capture 13 00:00:47,620 --> 00:00:51,400 contact details. You can empower your referral processes, you can 14 00:00:51,400 --> 00:00:54,040 grow your business and so much more. So David, glad to be 15 00:00:54,040 --> 00:00:54,760 talking to you. 16 00:00:56,380 --> 00:00:58,780 David Etheredge: Yeah, Thanks, Robert. I really appreciate 17 00:00:58,780 --> 00:01:01,260 having the opportunity to share our story with you, 18 00:01:01,979 --> 00:01:04,139 Robert Plank: fantastic, and I'm excited to hear about it, 19 00:01:04,139 --> 00:01:08,219 because we're all looking to do those little things that add up 20 00:01:08,219 --> 00:01:11,699 over time, to up our game and be a little bit better than 21 00:01:11,699 --> 00:01:14,579 everyone else out there. So what do you have for us today, as far 22 00:01:14,579 --> 00:01:17,699 as yourself and your story and savvy card and all that good 23 00:01:17,699 --> 00:01:18,179 stuff? 24 00:01:19,620 --> 00:01:23,540 Unknown: Well, so savvy card is has been around for a number of 25 00:01:23,540 --> 00:01:27,200 years. Our first industry that we went into was the real estate 26 00:01:27,200 --> 00:01:30,440 industry. We've got like, 180,000 Realtors on the 27 00:01:30,440 --> 00:01:34,820 platform, and they they use it, not only for, you know, for sort 28 00:01:34,820 --> 00:01:37,940 of direct prospecting and networking events, and when they 29 00:01:37,940 --> 00:01:42,460 meet people out and out and about at Starbucks or or, you 30 00:01:42,460 --> 00:01:46,180 know, out in the world, but they also use it as a social media 31 00:01:46,180 --> 00:01:50,560 and a search engine optimization tool as well. And so it's sort 32 00:01:50,560 --> 00:01:53,260 of like a Swiss army knife for a lot of different marketing and 33 00:01:53,260 --> 00:01:57,940 prospecting activities, but, but you know, the most, I think the 34 00:01:57,940 --> 00:02:00,420 most powerful way to use it is the way that you described. I 35 00:02:00,420 --> 00:02:03,780 mean, when you meet somebody for the first time and you identify 36 00:02:03,780 --> 00:02:07,020 them as being a likely candidate for doing business with you, 37 00:02:07,020 --> 00:02:10,740 like a like a quality prospect, it just doesn't make sense to 38 00:02:10,740 --> 00:02:14,460 hand a business card to them and then let them walk away in 39 00:02:14,460 --> 00:02:18,360 control of whether or not follow up occurs, right? I don't think 40 00:02:18,360 --> 00:02:21,920 anybody, anybody's ever taught a sales, you know, seminar where 41 00:02:21,920 --> 00:02:24,800 they said it's a good idea to let your prospects, you know, 42 00:02:24,800 --> 00:02:30,620 control the opportunity. So I think today, with with the 43 00:02:30,620 --> 00:02:34,880 privacy laws and the way that people are now ignoring phone 44 00:02:34,880 --> 00:02:38,240 calls and text messages from unknown numbers, there's 45 00:02:38,240 --> 00:02:41,200 there's, it's even more difficult than ever to, sort of, 46 00:02:41,560 --> 00:02:45,160 you know, follow up with somebody and break through all 47 00:02:45,160 --> 00:02:48,700 their different barriers to actually build a relationship 48 00:02:48,700 --> 00:02:50,200 with them. And that's what savvy card 49 00:02:50,200 --> 00:02:52,900 Robert Plank: is all about. Fantastic. And you're so right 50 00:02:52,900 --> 00:02:56,560 that these prospects, when they're in control of what 51 00:02:56,620 --> 00:02:59,980 details they give to you, they miss out on things like you 52 00:02:59,980 --> 00:03:03,360 said, people don't answer phone calls. So I'll get a business 53 00:03:03,360 --> 00:03:05,940 card, and first of all, I'll look at it days later, and I'll 54 00:03:05,940 --> 00:03:08,760 see is, I'll say, well, there's no picture of the person. I have 55 00:03:08,760 --> 00:03:12,240 no idea who this person is. I think I know who it was. And 56 00:03:12,240 --> 00:03:15,240 then maybe there's no website, or there's no mailing address, 57 00:03:15,240 --> 00:03:19,140 or there's some like aol.com address or something like that, 58 00:03:19,140 --> 00:03:23,420 and there's just not enough ways for me to get in contact with 59 00:03:23,420 --> 00:03:27,920 person, and usually that lead goes by the wayside. So what's 60 00:03:27,920 --> 00:03:30,620 the better solution, if business cards don't work? Since you said 61 00:03:30,620 --> 00:03:33,500 that's kind of the the easy place to jump in, that's kind of 62 00:03:33,500 --> 00:03:36,800 the low hanging fruit, business cards don't work. So instead, 63 00:03:36,860 --> 00:03:40,180 using this app is better. So how does that work? Exactly like you 64 00:03:40,360 --> 00:03:43,660 you say, install this app on your phone, and then kind of go 65 00:03:43,660 --> 00:03:44,320 from there, 66 00:03:45,520 --> 00:03:48,400 Unknown: yeah. So what's cool about it is it's, it's something 67 00:03:48,400 --> 00:03:50,800 called a cloud application, right? So you don't actually 68 00:03:50,800 --> 00:03:53,620 have to ask the other person to install anything on their phone. 69 00:03:53,980 --> 00:03:57,400 People may remember an app called bump that was sort of 70 00:03:57,400 --> 00:04:01,800 popular, maybe 767, years ago, and Google actually bought them 71 00:04:02,100 --> 00:04:05,220 and and with bump, both people needed to download the app, 72 00:04:05,220 --> 00:04:08,580 which is sort of sort of crazy, right? Because if you're meeting 73 00:04:08,580 --> 00:04:11,220 somebody at a networking event, or you're standing in line at 74 00:04:11,220 --> 00:04:14,640 Starbucks, or you're in a trade show, you don't want to say to 75 00:04:14,640 --> 00:04:17,220 them, Look, I'd like to give you my contact information, but go 76 00:04:17,220 --> 00:04:20,480 take five minutes and download this app first, right? That's, 77 00:04:20,480 --> 00:04:23,360 that's, that's not better than handing out a business card. So 78 00:04:24,140 --> 00:04:27,680 so savvy card uses a technology that's called Progressive Web 79 00:04:27,680 --> 00:04:30,980 Applications, but we like to simplify that and just call it a 80 00:04:30,980 --> 00:04:33,560 cloud application, right? So it's an app that lives in the 81 00:04:33,560 --> 00:04:38,180 cloud. You can share it by text or email or social media to 82 00:04:38,180 --> 00:04:41,060 anybody that you meet, and they don't have to download anything. 83 00:04:41,060 --> 00:04:43,360 They just click on a link and it opens on the opens on their 84 00:04:43,360 --> 00:04:46,600 phone or or on their laptop or desktop or tablet. Works on any 85 00:04:46,600 --> 00:04:50,560 device, regardless of what operating system you're using. 86 00:04:50,560 --> 00:04:54,640 So the rule of thumb is, if device has a web browser, then 87 00:04:54,640 --> 00:04:59,200 it can open a savvy card cloud application. So what you do when 88 00:04:59,200 --> 00:05:01,680 you meet somebody? Today is instead of handing them a 89 00:05:01,680 --> 00:05:04,860 business card and then hoping that you know they're going to 90 00:05:04,860 --> 00:05:08,040 type your contact information into their address book, which 91 00:05:08,040 --> 00:05:12,120 most people aren't going to do, and then following up and 92 00:05:12,180 --> 00:05:15,240 probably going to voicemail because they don't recognize 93 00:05:15,240 --> 00:05:18,600 your number, what we do is we teach a really simple system 94 00:05:18,600 --> 00:05:23,480 called Share and text and share and text uses savvy card to 95 00:05:23,480 --> 00:05:27,920 create a much, much better, much more engaged sort of connection 96 00:05:27,980 --> 00:05:30,860 between you and the person and put you in control of following 97 00:05:30,860 --> 00:05:33,500 up. So you want me to walk you through how it works. 98 00:05:34,100 --> 00:05:37,460 Robert Plank: Yeah, and I'm not sure if Is it easy for us to 99 00:05:37,460 --> 00:05:40,760 just do a quick demo and add or edit at each other on savvy 100 00:05:40,760 --> 00:05:43,060 card? Is that something that something that can be done in a 101 00:05:43,060 --> 00:05:44,680 few seconds? Yeah, 102 00:05:44,680 --> 00:05:47,380 Unknown: yeah, absolutely. If it wasn't easy, this wouldn't work, 103 00:05:47,380 --> 00:05:50,440 right? So what I'm going to do is I'm going to open up my savvy 104 00:05:50,440 --> 00:05:54,520 card on my phone, right? And I wish I could share the screen 105 00:05:54,520 --> 00:05:58,480 with you, but, but basically, my savvy card is an icon on my 106 00:05:58,480 --> 00:06:02,940 phone, just like Android or Apple applications, and the icon 107 00:06:02,940 --> 00:06:06,060 shows a picture of my face with my name underneath it. So, you 108 00:06:06,060 --> 00:06:09,600 know, I put it into the menu bar at the bottom of my home screen, 109 00:06:09,600 --> 00:06:12,780 right next to my email client and my phone dialer and so 110 00:06:12,780 --> 00:06:16,620 forth. And so whenever I meet somebody, I would say, I would 111 00:06:16,620 --> 00:06:20,040 use what we call the 13 magic words, and I would say, Robert, 112 00:06:20,040 --> 00:06:23,180 nice to meet you. Can I text you my business card and follow up 113 00:06:23,180 --> 00:06:26,720 with you later? Right? Yes. And sort of, sort of two things 114 00:06:26,720 --> 00:06:31,040 happen. The first one is, if you say no to me, then you just 115 00:06:31,040 --> 00:06:35,120 immediately disqualified yourself as a good lead. Okay? 116 00:06:35,480 --> 00:06:38,900 Because the reality is, I don't want to follow up with people 117 00:06:38,900 --> 00:06:43,540 who don't want to talk with me. And so the key there is, if 118 00:06:43,540 --> 00:06:45,940 somebody won't give you their mobile number, then they're 119 00:06:45,940 --> 00:06:49,000 really not interested in either building a relationship with you 120 00:06:49,000 --> 00:06:52,960 or in whatever product you're selling. Okay, so when you ask 121 00:06:52,960 --> 00:06:55,780 them the 13 magic words, can I text you my business card, 122 00:06:55,780 --> 00:06:59,380 follow, follow up with you later, if they're interested in 123 00:06:59,380 --> 00:07:02,280 your product or are building a relationship with you, they're 124 00:07:02,280 --> 00:07:06,300 going to say yes. And so Robert, can I text you my my business 125 00:07:06,300 --> 00:07:07,500 card, follow up with you later. 126 00:07:08,040 --> 00:07:09,540 Robert Plank: Yes. You ready for my number? 127 00:07:10,680 --> 00:07:16,680 Unknown: Yeah. So what I'm doing is I stay logged into my card so 128 00:07:16,680 --> 00:07:22,040 that whenever I get a number from somebody it I just have to, 129 00:07:22,400 --> 00:07:27,380 just have to touch my face on my on my home screen, and open up 130 00:07:27,380 --> 00:07:31,400 my card, and then I'm able to put in your name, which is going 131 00:07:31,400 --> 00:07:36,260 to be Robert plank and and then take Your phone number. So go 132 00:07:36,260 --> 00:07:37,880 ahead, Robert area 133 00:07:37,880 --> 00:07:44,500 Robert Plank: code, 408277, 277, 0904, 134 00:07:47,680 --> 00:07:51,640 Unknown: all right, so I just sent you my card, and when I 135 00:07:51,640 --> 00:07:54,580 sent you my card, savvy card automatically prompts me to 136 00:07:54,580 --> 00:07:57,100 download your contact information into my phone. So I 137 00:07:57,100 --> 00:08:01,680 just added you to my address book, and you just got my savvy 138 00:08:01,680 --> 00:08:06,240 card through your mobile number, and if you click on the link 139 00:08:06,240 --> 00:08:09,000 that I sent to you, it'll open up my savvy card on your phone 140 00:08:09,120 --> 00:08:11,520 immediately, so like you don't have to remember your password 141 00:08:11,520 --> 00:08:14,460 or go download an app or anything, so within just a 142 00:08:14,460 --> 00:08:17,580 couple of seconds, you're now in my address book. And when you 143 00:08:17,580 --> 00:08:20,360 open my savvy card on your phone, it's going to prompt you 144 00:08:20,360 --> 00:08:22,760 to download my contact information into your address 145 00:08:22,760 --> 00:08:26,180 book, and so within a few seconds, we're both in each 146 00:08:26,180 --> 00:08:29,420 other's address books. And then what I'm going to do, because 147 00:08:29,420 --> 00:08:33,200 you're now in my address book, is, after we talk maybe 30 148 00:08:33,200 --> 00:08:35,900 minutes later or something, I'm going to follow up with you by 149 00:08:35,900 --> 00:08:38,660 text, and I'm doing that right now. So I'm going to share my 150 00:08:38,660 --> 00:08:43,480 savvy card to you because you're in my address book. And if you, 151 00:08:43,540 --> 00:08:48,100 if you, if you want to, I don't know if you can show this to 152 00:08:48,100 --> 00:08:53,800 your you know, to your listeners, but you'll see we, 153 00:08:53,800 --> 00:08:57,460 you'll see how I'm going to switch the the whole concept of 154 00:08:57,460 --> 00:09:00,600 follow up, from following up by email or following up by phone 155 00:09:00,900 --> 00:09:03,840 to starting a conversation with you in real time using text 156 00:09:03,840 --> 00:09:07,380 messaging. So you should have gotten my follow up. Yeah, and 157 00:09:07,380 --> 00:09:10,500 Robert Plank: so like, so we're only recording audio. But as far 158 00:09:10,500 --> 00:09:14,220 as like, I got that text message a few seconds ago. I clicked on 159 00:09:14,400 --> 00:09:19,200 the link, and now there's your home page with your your picture 160 00:09:19,200 --> 00:09:23,300 and icons for a call, an email, text and share, a pop up came on 161 00:09:23,300 --> 00:09:27,140 to add you to my contacts, and then you said that you just sent 162 00:09:27,140 --> 00:09:31,460 the follow up, and it said, Great, meeting you. And then 163 00:09:31,640 --> 00:09:35,600 another link, which I, I'm clicking on now, which, okay, 164 00:09:35,600 --> 00:09:39,320 which is your business card again. So, so cool. So it's, 165 00:09:39,320 --> 00:09:42,580 it's like, I, I opted into our communication. 166 00:09:43,540 --> 00:09:46,180 Unknown: That's the key, right? So in this, in this world we 167 00:09:46,180 --> 00:09:50,800 live in where people don't want to be bothered by telemarketers 168 00:09:50,800 --> 00:09:54,220 and robocallers and stuff like that, it's so important to get 169 00:09:54,220 --> 00:09:58,480 people to give you permission to follow up with them, and we all 170 00:09:58,480 --> 00:10:01,380 sort of understand that. Starting a conversation with a 171 00:10:01,380 --> 00:10:05,220 prospect by text message is is like 100 times more powerful 172 00:10:05,400 --> 00:10:09,300 than starting a than trying to reach out to somebody by email, 173 00:10:09,480 --> 00:10:11,580 where you're going to be fighting with hundreds of other 174 00:10:11,580 --> 00:10:15,540 emails in their inbox or calling them right? Because, let's say 175 00:10:15,540 --> 00:10:18,180 that we got done with this podcast, and 30 minutes later, I 176 00:10:18,180 --> 00:10:21,320 call you. You might be in another podcast, or you're out 177 00:10:21,320 --> 00:10:24,320 to lunch with your, you know, with your with your co workers, 178 00:10:24,320 --> 00:10:27,740 or something. So I'm intruding in whatever you're doing. But 179 00:10:27,800 --> 00:10:31,700 text is asynchronous, right? It gives you the power to follow up 180 00:10:31,700 --> 00:10:35,420 or to read that text whenever it's convenient to you. And so 181 00:10:35,420 --> 00:10:38,180 we all recognize that's a more powerful way to do it. But you 182 00:10:38,180 --> 00:10:40,960 can't text people without their permission because it irritates 183 00:10:40,960 --> 00:10:44,560 them, it pisses them off. So the bottom line is, and here's a 184 00:10:44,560 --> 00:10:47,740 telemarketer calling me right now, and I don't I'm not going 185 00:10:47,740 --> 00:10:51,340 to answer. But the bottom line is, when I text you my card and 186 00:10:51,340 --> 00:10:54,400 get permission to follow up with you, and then I follow up with 187 00:10:54,400 --> 00:10:57,580 you, you know, with a text message, and input my card into 188 00:10:57,580 --> 00:11:00,660 the text message so you see my face and you recognize who it is 189 00:11:00,960 --> 00:11:07,200 your your an order of magnitude more likely to respond and and 190 00:11:07,260 --> 00:11:09,960 it increases the likelihood we're going to close business by 191 00:11:09,960 --> 00:11:13,920 over 100% based on statistics that, you know, we've been able 192 00:11:13,920 --> 00:11:16,740 to pull from different sources. So it's a very powerful, you 193 00:11:16,740 --> 00:11:20,100 know, mechanism of building relationships with prospects 194 00:11:20,100 --> 00:11:21,740 that you meet. Yeah, 195 00:11:21,740 --> 00:11:23,600 Robert Plank: and this is so thought through, because, like 196 00:11:23,600 --> 00:11:27,740 you said, the when you send an email, it might come days later, 197 00:11:28,040 --> 00:11:31,880 along with 200 other emails, and we're too busy to reply to it. 198 00:11:32,120 --> 00:11:36,020 When a phone call comes in, I mean, I'm afraid of it. It's a 199 00:11:36,020 --> 00:11:39,800 robo caller or a telemarketer, I'll usually check my voicemail 200 00:11:39,800 --> 00:11:43,420 maybe two weeks, two months later, and then never get back 201 00:11:43,420 --> 00:11:47,980 to anyone who left a message. But when it's a text message, 202 00:11:48,040 --> 00:11:51,340 and it's maybe not exactly a media but it's somewhat of a 203 00:11:51,340 --> 00:11:55,600 follow up, where it's easy to read, it's low commitment to 204 00:11:55,660 --> 00:11:58,480 reply really quickly, and even it's just, if it's just quick, 205 00:11:58,480 --> 00:12:02,400 thanks for having me on your podcast kind of thing that that 206 00:12:02,400 --> 00:12:06,120 works, right? That's more of what we're looking for as far as 207 00:12:06,180 --> 00:12:08,520 the communication this in this day and age. 208 00:12:09,660 --> 00:12:11,940 Unknown: Well, and think about it, it's interesting, right? So 209 00:12:11,940 --> 00:12:14,820 if all I say is thanks for having me on your podcast, 210 00:12:14,820 --> 00:12:17,880 you're gonna respond and say, Yeah, enjoyed, right? So there's 211 00:12:17,880 --> 00:12:22,040 no pressure, there's no sales pitch, but if I follow up with 212 00:12:22,040 --> 00:12:26,300 you in like 30 days through that text message thread, and I say, 213 00:12:26,300 --> 00:12:29,240 hey, you know, Robert, I've got a event that was wondering if 214 00:12:29,300 --> 00:12:31,700 you might be interested in participating, or something like 215 00:12:31,700 --> 00:12:35,240 that, you're now looking at my savvy card in the text message, 216 00:12:35,240 --> 00:12:39,320 which has my face, my name. You know everything it, but you also 217 00:12:39,320 --> 00:12:42,160 are seeing that you interviewed me for a podcast because I've 218 00:12:42,160 --> 00:12:46,360 placed that in the text message as a reminder. Okay, so, so now 219 00:12:46,360 --> 00:12:50,500 I'm able to provide context to you whenever I follow up with 220 00:12:50,500 --> 00:12:53,920 you about how did we meet? Who am I? Why should you have a 221 00:12:53,920 --> 00:12:57,880 conversation with me? Right? Or why should you respond? So it's, 222 00:12:57,940 --> 00:13:01,980 it's just a much more powerful way to prospect then and to 223 00:13:01,980 --> 00:13:05,100 build relationships even, even if it's with somebody that you, 224 00:13:05,160 --> 00:13:07,740 you, you know you, you're not sure how you're you know whether 225 00:13:07,740 --> 00:13:10,320 you're going to sell the product or anything, but you want to 226 00:13:10,320 --> 00:13:12,960 maintain a relationship with them. It's a much more powerful 227 00:13:12,960 --> 00:13:16,080 way to sort of do that, and it increases the likelihood in the 228 00:13:16,080 --> 00:13:19,140 future that they will, you know, respond favorably when you reach 229 00:13:19,140 --> 00:13:23,120 back out to them. So the other thing I wanted to point out is, 230 00:13:23,360 --> 00:13:26,420 on my savvy card, one of the buttons is an about button, and 231 00:13:26,420 --> 00:13:29,300 if you click on that, you can take a look at this later. 232 00:13:29,480 --> 00:13:34,280 There's embedded video there of my TEDx talk and and a video 233 00:13:34,280 --> 00:13:38,180 embedded there related to my company and what we do. And so 234 00:13:38,240 --> 00:13:41,860 depending on what I'm what I'm trying to get you to do right? 235 00:13:41,860 --> 00:13:45,400 If I was trying to get you to take a look at our products, 236 00:13:45,400 --> 00:13:48,820 right, I might say, Hey, watch the video under my about button, 237 00:13:48,820 --> 00:13:51,280 about savvy card for business or whatever it is, and then you 238 00:13:51,280 --> 00:13:53,800 would be able to go in there and learn about our products. Within 239 00:13:53,860 --> 00:13:56,740 a few seconds of me sharing my card to you. And you think about 240 00:13:56,740 --> 00:13:59,140 how you do that today, you hand the business card and say, my 241 00:13:59,140 --> 00:14:03,000 URL is on there. You know, I hope you go to the website and 242 00:14:03,000 --> 00:14:05,880 check out, you know, check out our podcast, or check out our, 243 00:14:06,180 --> 00:14:08,580 you know, our products, or what have you. So this makes 244 00:14:08,580 --> 00:14:11,160 everything much more immediate. You're able to get people 245 00:14:11,160 --> 00:14:13,860 engaged, and while you're standing there talking to them, 246 00:14:13,980 --> 00:14:16,620 you can get them to watch, you know, open up and watch your 247 00:14:16,620 --> 00:14:19,680 video, or open up and look at your products, or open up and 248 00:14:19,920 --> 00:14:22,580 connect with your podcast or follow you on social media, or 249 00:14:22,580 --> 00:14:25,340 whatever it is you're trying to get them to do. It's just a much 250 00:14:25,340 --> 00:14:26,540 more effective way to do it. 251 00:14:27,559 --> 00:14:30,139 Robert Plank: Yeah, and, and it's and, as you know, like 252 00:14:30,139 --> 00:14:33,739 there are so there's sometimes when we we have people on our 253 00:14:33,739 --> 00:14:37,879 podcast and we're looking to, maybe not necessarily, like, 254 00:14:38,179 --> 00:14:40,839 close them or get into business with them, but sometimes we get 255 00:14:40,839 --> 00:14:44,739 people on our podcast that we want to get to know better, and 256 00:14:44,739 --> 00:14:47,739 then sometimes people get on my podcast and they want to get to 257 00:14:47,739 --> 00:14:50,259 know me better. And I feel like there's been so many missed 258 00:14:50,259 --> 00:14:54,579 opportunities when sometimes it was the right, like coaching 259 00:14:54,579 --> 00:14:59,079 package or the right, like platform or service to buy, but 260 00:14:59,079 --> 00:15:02,639 just the timing will. Right? And then sometimes the follow up 261 00:15:02,639 --> 00:15:05,279 happens, you know, months later or weeks later, I think back, oh 262 00:15:05,279 --> 00:15:08,699 yeah, I remember that person they were so close to, to 263 00:15:08,699 --> 00:15:11,999 landing me, to closing me, but only if there was like this, 264 00:15:12,059 --> 00:15:16,979 this about page where, or this sending of the link where they 265 00:15:16,979 --> 00:15:19,859 followed up, and there was like, a specific thing that they 266 00:15:19,859 --> 00:15:22,519 wanted me to do, because sometimes someone comes on a 267 00:15:22,519 --> 00:15:24,859 podcast and they say, well, oh, well, you want to check out our 268 00:15:24,859 --> 00:15:27,739 website later on. And I do, and then I'm thinking like, Well, 269 00:15:27,739 --> 00:15:31,039 why am I here? Or why did they send me? But if it was part of a 270 00:15:31,039 --> 00:15:34,639 follow up with the link and then, like, the exact message 271 00:15:34,639 --> 00:15:36,919 and that here, I thought you might be interested in this for 272 00:15:36,919 --> 00:15:42,099 this reason, then that I would know why I was about to buy from 273 00:15:42,099 --> 00:15:44,919 that person, I would know why I was checking out that person's 274 00:15:44,919 --> 00:15:47,919 website instead of just wandering back on there later 275 00:15:47,919 --> 00:15:48,279 on. 276 00:15:49,300 --> 00:15:52,420 Unknown: Yeah. So I had this happen to me a couple of months 277 00:15:52,420 --> 00:15:56,620 ago. I was at a trade show, and we sell our real estate product 278 00:15:56,620 --> 00:15:59,980 to Real Estate Association and multiple, multiple listing 279 00:15:59,980 --> 00:16:04,380 service executives, right and and a typical contract, like one 280 00:16:04,380 --> 00:16:07,380 of the contracts we recently signed, was with California 281 00:16:07,380 --> 00:16:10,680 Regional MLS, and there's 100,000 real estate agents, so 282 00:16:10,680 --> 00:16:15,000 we got 100,000 new users through that contract. But the contract 283 00:16:15,180 --> 00:16:19,320 wouldn't have happened had I not had, had I not have used the 284 00:16:19,320 --> 00:16:24,320 savvy card sharing text method with, with the with the CEO of 285 00:16:24,320 --> 00:16:28,700 this MLS, okay, I was introduced to him at a trade show. And I 286 00:16:28,700 --> 00:16:31,880 was, I was, I was, you know, he was on his way someplace, and, 287 00:16:31,880 --> 00:16:34,880 you know, it was going to be one of those situations where he, 288 00:16:35,000 --> 00:16:37,100 you know, we were, I was introduced to him. He was, he 289 00:16:37,100 --> 00:16:39,500 asked me for a business card. I was going to hand him business 290 00:16:39,500 --> 00:16:42,140 card. He was going to leave. It was going to go into his pocket 291 00:16:42,140 --> 00:16:44,320 and a stack of other stack of other business cards, and he 292 00:16:44,320 --> 00:16:46,600 probably never would have thought of me again. And if I 293 00:16:46,600 --> 00:16:49,660 called him back a month later, I would be like, Oh, you guys, you 294 00:16:49,660 --> 00:16:53,080 remember you and I met at this trade show for a couple of 295 00:16:53,080 --> 00:16:57,040 seconds, and so creating that context to sort of reestablish 296 00:16:57,040 --> 00:16:59,980 the relationship would have been difficult, but what I did 297 00:16:59,980 --> 00:17:03,180 instead was I said, Let me text you my business card and I'll 298 00:17:03,180 --> 00:17:06,960 follow up with you later, and I use the process we just did, and 299 00:17:07,020 --> 00:17:09,840 within an hour or two, I'm having conversation with them 300 00:17:09,900 --> 00:17:13,440 through text message and and I've designed a follow up 301 00:17:13,440 --> 00:17:16,800 program where I follow up by sending links to articles and 302 00:17:16,800 --> 00:17:19,800 information that I know are going to be relevant my customer 303 00:17:20,100 --> 00:17:23,240 and and just Doing it to create value for them, you know, hey, 304 00:17:23,360 --> 00:17:27,020 being here at the show, did you see this article about, you 305 00:17:27,020 --> 00:17:30,560 know, something important, you know, to the industry and, and 306 00:17:30,560 --> 00:17:33,440 what allowed me to do is build a relationship, which allowed me 307 00:17:33,440 --> 00:17:36,560 to get a second meeting, which allowed me to pitch our product, 308 00:17:36,560 --> 00:17:39,260 which allowed me to close the deal. So it was a deal was 309 00:17:39,260 --> 00:17:43,540 worth, you know, 100, you know, six figures annually for us, and 310 00:17:43,540 --> 00:17:47,140 it all started with being able to cut through all the noise and 311 00:17:47,140 --> 00:17:50,200 build a relationship directly with him that I could not have 312 00:17:50,200 --> 00:17:51,280 done with a business card. 313 00:17:52,300 --> 00:17:55,060 Robert Plank: Fantastic. So, so there are so many missed 314 00:17:55,060 --> 00:17:57,460 connections, missed opportunities, that people out 315 00:17:57,460 --> 00:18:00,120 there going to these trade shows, or just people that we 316 00:18:00,120 --> 00:18:03,600 meet all the time that we're missing out on that they need to 317 00:18:03,600 --> 00:18:08,160 be going through this process and asking people of if we can 318 00:18:08,160 --> 00:18:11,640 send them our savvy card that way. They can opt in, that way. 319 00:18:11,640 --> 00:18:14,520 They can see your details. That way we can follow up. And you 320 00:18:14,520 --> 00:18:19,020 said when we began talking that this is great for meeting and 321 00:18:19,020 --> 00:18:22,160 networking. But there are also some other advantages, such as 322 00:18:22,160 --> 00:18:24,500 search engine optimization and things like that. So in these 323 00:18:24,500 --> 00:18:27,620 last few minutes of our discussion, are there any, maybe 324 00:18:27,620 --> 00:18:31,760 lesser known features or advantages to using the system 325 00:18:31,760 --> 00:18:34,340 that people should know about? Yeah, 326 00:18:34,400 --> 00:18:36,980 Unknown: if people want to see this in action, the search 327 00:18:36,980 --> 00:18:40,960 engine optimization, it's really important for people who want to 328 00:18:40,960 --> 00:18:44,080 own their personal brand, which, you know, I think podcasters are 329 00:18:44,080 --> 00:18:46,660 in that category. Real estate agents are in that category as 330 00:18:46,660 --> 00:18:51,700 well. But authors, you know, celebrities, anybody that wants 331 00:18:51,700 --> 00:18:54,400 people to find them when they search for them by name on 332 00:18:54,400 --> 00:18:57,640 search engines instead of finding, you know, a LinkedIn 333 00:18:57,940 --> 00:19:01,680 page where there's 40 other people, you know, where 40 other 334 00:19:01,680 --> 00:19:04,680 people with the same name, right? And so if people want to 335 00:19:04,680 --> 00:19:10,260 go search on Google for the name Brenda Carnegie, C, A, R, N, E, 336 00:19:10,260 --> 00:19:15,240 G, I, E, Brenda is a realtor in Tampa, and her savvy card comes 337 00:19:15,240 --> 00:19:18,120 up number one, and she has a second savvy card that comes up 338 00:19:18,120 --> 00:19:20,840 number two for her name is beating out a lot of other 339 00:19:20,840 --> 00:19:23,900 people that are competing for for, you know, for visibility, 340 00:19:23,960 --> 00:19:28,040 for their for her name, and it's also beating out LinkedIn, 341 00:19:28,040 --> 00:19:30,800 Facebook, Zillow and all these other platforms that use her 342 00:19:30,800 --> 00:19:35,060 name to sell advertising, right to create value for their own 343 00:19:35,060 --> 00:19:38,000 platforms. And so people are always asking me, Well, how did 344 00:19:38,000 --> 00:19:41,200 she do that? Did she spend a lot of money on search engine 345 00:19:41,200 --> 00:19:44,620 optimization, and I tell them, No, all she had to do was use 346 00:19:44,620 --> 00:19:47,860 her card. The more she uses her card, the higher she ranks in 347 00:19:47,860 --> 00:19:50,800 search for her name. So it's free. It's not you don't have to 348 00:19:50,800 --> 00:19:53,560 pay a search engine optimization company. You just have to use 349 00:19:53,800 --> 00:19:56,920 your card. And one of the ways she uses her card, and this is 350 00:19:56,920 --> 00:19:59,560 the last sort of tip I'll give you guys on savvy card today, 351 00:19:59,800 --> 00:20:03,060 is. Is the share button allows you to share the card to 352 00:20:03,120 --> 00:20:06,900 individuals by text or email, but it also allows you to share 353 00:20:06,900 --> 00:20:10,500 your savvy card to social media like LinkedIn or Twitter or 354 00:20:10,500 --> 00:20:15,000 Facebook. And so she regularly shares her card to Facebook and 355 00:20:15,000 --> 00:20:18,660 LinkedIn, and then when she shares it, she'll post 356 00:20:18,660 --> 00:20:23,120 information or links to articles or links to podcasts that are 357 00:20:23,120 --> 00:20:27,800 relevant to her potential customers. So after this podcast 358 00:20:27,800 --> 00:20:30,260 is over, when you publish it live, I'm going to share my 359 00:20:30,260 --> 00:20:33,140 savvy card to Facebook and LinkedIn, and I'm going to paste 360 00:20:33,140 --> 00:20:35,900 a link to your podcast in my share, and I'm going to say, if 361 00:20:35,900 --> 00:20:38,360 people want to learn more about savvy card, click on my savvy 362 00:20:38,420 --> 00:20:41,320 card below, and they'll be able to get in contact with me. So 363 00:20:41,620 --> 00:20:44,320 this is really a Swiss army knife. It's a tool that will 364 00:20:44,320 --> 00:20:48,100 allow people to to improve almost any aspect of their 365 00:20:48,100 --> 00:20:52,300 marketing, their prospecting and their sales processes. And we 366 00:20:52,300 --> 00:20:55,960 have a on on savvycard.com we have a link to something called 367 00:20:55,960 --> 00:20:59,260 savvy School, where there are videos and downloadable assets, 368 00:20:59,260 --> 00:21:01,500 where people can learn all the different ways that they can use 369 00:21:01,500 --> 00:21:03,060 the product. Well, 370 00:21:03,060 --> 00:21:04,620 Robert Plank: you're making a lot of sense here, David, 371 00:21:04,620 --> 00:21:08,220 especially with there are a lot of important reminders here, as 372 00:21:08,220 --> 00:21:11,700 far as the like the social media marketing and the networking in 373 00:21:11,700 --> 00:21:15,480 general, that it's not enough to just market on one platform. It 374 00:21:15,480 --> 00:21:18,840 helps to move people around in different areas. And say, you 375 00:21:18,840 --> 00:21:22,160 know, social media, here's my savvy card, and vice versa, and 376 00:21:22,160 --> 00:21:26,780 also keeping people up to date on what you're doing and what 377 00:21:26,780 --> 00:21:30,020 you're posting. And be active, because if you're the one 378 00:21:30,140 --> 00:21:34,280 realtor out there who is posting every now and then helpful tips, 379 00:21:34,280 --> 00:21:37,220 or check out my appearance on this podcast, and there's all 380 00:21:37,220 --> 00:21:40,420 those other realtors out there who don't have a business card, 381 00:21:40,600 --> 00:21:44,740 who don't post very regularly, then you'll be the one to stand 382 00:21:44,740 --> 00:21:48,400 out. And also, with things being so crowded, it helps to 383 00:21:48,460 --> 00:21:50,920 customize things, right? I mean, that's the whole reason why 384 00:21:50,980 --> 00:21:53,320 you're on this podcast and you're on other people's 385 00:21:53,320 --> 00:21:58,420 podcasts, is to to give kind of a personalized, a little bit 386 00:21:58,480 --> 00:22:01,380 presentation of savvy card, instead of the same blanket 387 00:22:01,440 --> 00:22:04,560 presentation as everything else. So you're making a lot of sense 388 00:22:04,560 --> 00:22:08,880 here. And you know, those of us who are trying to land that new 389 00:22:08,880 --> 00:22:12,780 client or make those sales, we don't know what piece of content 390 00:22:12,780 --> 00:22:15,420 out there is going to finally warm people up to us. So it 391 00:22:15,420 --> 00:22:18,660 helps to do all these things that you're reminding us of. You 392 00:22:18,660 --> 00:22:22,340 know, when you're on a podcast, and then later on, the the links 393 00:22:22,340 --> 00:22:25,460 posted, put it on your social media, share your savvy card, 394 00:22:25,460 --> 00:22:30,440 that way people can communicate with you in the way that they 395 00:22:30,440 --> 00:22:34,880 want to be communicated with. And so with with savvy card, is 396 00:22:34,880 --> 00:22:39,080 it a free is there a pay plan? How do you make money with this? 397 00:22:39,800 --> 00:22:43,240 Unknown: Yeah, so, so for individual business users, 398 00:22:43,300 --> 00:22:47,140 because we can sell it either to individual users or to companies 399 00:22:47,260 --> 00:22:51,100 or organizations. So for an individual business unit user, 400 00:22:51,160 --> 00:22:53,680 you're gonna, you're gonna pay a one time setup fee, which is 401 00:22:53,680 --> 00:22:58,300 normally $250 but we, we've got it set right now at a at an 402 00:22:58,300 --> 00:23:00,960 introductory price, because we just launched the business 403 00:23:00,960 --> 00:23:05,400 product last year, and it's $149 one time setup fee, which 404 00:23:05,400 --> 00:23:09,120 includes design of your backgrounds, incorporation of 405 00:23:09,120 --> 00:23:12,240 your logo, you know, retouching of your photo. I mean it 406 00:23:12,240 --> 00:23:14,940 basically, if you've ever designed a website, you know, 407 00:23:14,940 --> 00:23:17,700 you have to build a lot of graphics and content and stuff 408 00:23:17,700 --> 00:23:20,840 for a website. So it's the same kind of work that you would have 409 00:23:20,840 --> 00:23:24,020 to do there, except that it's, it's all you know, a part of the 410 00:23:24,020 --> 00:23:29,480 savvy card template. So it $449 you you get everything set up, 411 00:23:29,480 --> 00:23:33,140 and our customer success team, which is all based in the United 412 00:23:33,140 --> 00:23:36,680 States, they're all you know. They're all you know, live reps 413 00:23:36,680 --> 00:23:38,720 that you can get on the phone with that'll answer your 414 00:23:38,720 --> 00:23:40,900 questions and walk you through, getting your card all set up, 415 00:23:40,900 --> 00:23:43,780 and your buttons turned on and everything linked up. You know, 416 00:23:43,780 --> 00:23:47,200 if you want to add videos or links to other content like 417 00:23:47,200 --> 00:23:49,660 podcasts and stuff, they'll get all of that stuff set up for 418 00:23:49,660 --> 00:23:55,360 you. So that's 149 and then you pay $9.99 a month. So for once, 419 00:23:55,360 --> 00:23:58,660 you have your savvy card set up for 120 bucks a year, less than 420 00:23:58,660 --> 00:24:02,100 120 bucks a year, you're going to have this system. And if you 421 00:24:02,100 --> 00:24:06,240 think about the cost of business cards and the cost of going out 422 00:24:06,240 --> 00:24:08,820 and printing other materials that you might hand out to 423 00:24:08,820 --> 00:24:12,120 people you know as a part of sales process prospecting, this 424 00:24:12,120 --> 00:24:16,320 is going to be equal to or less than those costs. And in our you 425 00:24:16,320 --> 00:24:18,840 know, our experience like I've been using savvy card for nine 426 00:24:18,840 --> 00:24:23,120 years now, and every person that I've met in the last nine years 427 00:24:23,120 --> 00:24:26,480 is in a database in my savvy card account, which, when you 428 00:24:26,480 --> 00:24:30,140 hand out business cards, that doesn't happen. So it it's a 429 00:24:30,140 --> 00:24:34,280 really powerful system for the price. And then, if you have a 430 00:24:34,280 --> 00:24:37,040 business, you've got a bunch of salespeople that you want to get 431 00:24:37,040 --> 00:24:40,660 it. It's all discounted from there. So so we can either 432 00:24:40,660 --> 00:24:43,480 provide it individually, or somebody listening and they want 433 00:24:43,480 --> 00:24:46,540 to deploy this for their team, then they'll get a tiered 434 00:24:46,540 --> 00:24:48,940 discount based on the number of people that are on their team. 435 00:24:50,080 --> 00:24:52,540 Robert Plank: Fantastic. Well, this sounds like a powerful tool 436 00:24:52,540 --> 00:24:55,420 that everyone needs to be using, especially, I mean, there's so 437 00:24:55,420 --> 00:24:58,360 many things that we could have touched on that we didn't like. 438 00:24:58,480 --> 00:25:01,920 What this reminds me of? Is how there's, there's more and more 439 00:25:01,920 --> 00:25:06,180 of these kind of link page services where, like Instagram, 440 00:25:06,180 --> 00:25:09,480 only gives you one link in your bio, and you might have might be 441 00:25:09,480 --> 00:25:13,260 set up on 1012, different social media platforms. And it helps to 442 00:25:13,260 --> 00:25:16,500 have all these linked together to some kind of a hub where 443 00:25:16,500 --> 00:25:19,800 people can see your late your picture, and to see about if you 444 00:25:19,800 --> 00:25:23,360 have a podcast or see your contact info, and this even 445 00:25:23,360 --> 00:25:26,420 serves that functionality. So you have the business card 446 00:25:26,420 --> 00:25:29,900 aspect, you have the connecting your social media aspect, you 447 00:25:29,900 --> 00:25:33,560 have the follow up aspect. So anyone and everyone out there 448 00:25:33,560 --> 00:25:37,280 who feels like you've been missing out on some of the these 449 00:25:37,280 --> 00:25:39,800 people you've come in contact with, that person that you met 450 00:25:39,800 --> 00:25:42,640 at that trade show six months ago, and you spoke with them for 451 00:25:42,640 --> 00:25:45,220 five seconds, and you followed up, and they didn't remember you 452 00:25:45,220 --> 00:25:49,420 because you didn't have this business card, you didn't have 453 00:25:49,420 --> 00:25:52,540 your your photo, you didn't have the follow up. These are all 454 00:25:52,540 --> 00:25:55,900 things that you need to be implementing if you're serious 455 00:25:55,900 --> 00:25:58,720 at all about your business in real estate or any other 456 00:25:58,720 --> 00:26:01,680 industry. And in fact, if you do it outside of real estate, maybe 457 00:26:01,680 --> 00:26:04,260 you'll even be ahead of the game, because these other people 458 00:26:04,260 --> 00:26:08,160 won't be as dialed in as you. So where's the place to go here? 459 00:26:08,160 --> 00:26:09,120 David, savvycard.com 460 00:26:10,619 --> 00:26:12,719 Unknown: Yeah, just go to savvycard.com there's three 461 00:26:12,719 --> 00:26:15,899 different products that are currently offered. There's savvy 462 00:26:15,899 --> 00:26:18,419 card for real estate, there's savvy card for business, and 463 00:26:18,419 --> 00:26:22,159 then there's savvy card for enterprise. And, you know, savvy 464 00:26:22,159 --> 00:26:24,859 card for enterprises, if you're, I don't know if you're head of 465 00:26:24,859 --> 00:26:27,799 sales for Boeing or something like that, then you want to 466 00:26:27,799 --> 00:26:30,739 click on that, but in most cases, people are going to want 467 00:26:30,739 --> 00:26:34,579 to click on savvy card for business and and, or savvy card 468 00:26:34,579 --> 00:26:37,519 for real estate if you're a real estate professional. And the 469 00:26:37,519 --> 00:26:41,799 intent over time is that we'll start to roll out savvy card for 470 00:26:41,799 --> 00:26:45,099 different industries, just like we've done with real estate. So 471 00:26:45,459 --> 00:26:48,459 if you get on now with savvy card for business, then if we 472 00:26:48,459 --> 00:26:50,739 come out with savvy card for insurance next year, which 473 00:26:50,739 --> 00:26:53,679 incorporates insurance tools into the card, like we've done 474 00:26:53,679 --> 00:26:56,079 with real estate, then you'll be one of the first, you know, 475 00:26:56,079 --> 00:26:57,999 you'll you'll be one of the first people that has an 476 00:26:57,999 --> 00:27:01,439 opportunity to get access to those industry specific tool. So 477 00:27:01,439 --> 00:27:04,319 your point about people you know, sort of being early 478 00:27:04,319 --> 00:27:07,439 adopters and getting the benefit of this is really, that's a 479 00:27:07,439 --> 00:27:09,239 really powerful, powerful point. 480 00:27:10,260 --> 00:27:12,600 Robert Plank: I agree. So if you out there in podcast and would 481 00:27:12,600 --> 00:27:15,540 like to be an early adopter, which you should the place to go 482 00:27:15,540 --> 00:27:22,100 was S, A v, v, Y, c, a, r, d, That's savvycard.com. And thanks 483 00:27:22,100 --> 00:27:23,900 David for stopping by and taking the time. 484 00:27:24,860 --> 00:27:26,540 Unknown: No worries. Thanks, Robert. Talk to you soon. 485 00:27:30,380 --> 00:27:32,960 Robert Plank: Need more guests for your podcast? How about a 486 00:27:32,960 --> 00:27:36,320 podcast that's set up in the first place? Schedule a call 487 00:27:36,320 --> 00:27:39,740 with us right now by visiting done for you. Podcasting.com.