1 00:00:00,240 --> 00:00:03,780 Robert Plank: Marketer of the day. Episode 729, the twist 2 00:00:03,780 --> 00:00:07,320 life. Discover the secrets of life and network your way to 3 00:00:07,320 --> 00:00:15,120 success with Brian Orr. Hey everyone, and welcome back to 4 00:00:15,120 --> 00:00:18,600 the marketer of the day podcast. We are here with Brian Orr, who 5 00:00:18,600 --> 00:00:22,340 is the founder of Keaton, capital and the twist life. If 6 00:00:22,340 --> 00:00:26,540 you want to do your research on him, his last name is O R R, so 7 00:00:26,540 --> 00:00:31,580 that is Brian, O R R. His are, yeah, his website is the twist 8 00:00:31,580 --> 00:00:36,860 life.com, and Brian has seen all kinds of crazy things. He has 9 00:00:36,860 --> 00:00:41,620 been a DJ, and he currently has his hands in many investments, 10 00:00:41,680 --> 00:00:45,400 such as hospitality, the stock market, real estate investing. 11 00:00:45,460 --> 00:00:49,240 He hosts his own podcast where he does like we do. We interview 12 00:00:49,240 --> 00:00:52,960 all kinds of interesting guests. He interviews people to discover 13 00:00:52,960 --> 00:00:55,900 the person behind the personality. So Brian, glad to 14 00:00:55,900 --> 00:00:57,460 be talking to you. Hey, Robert, how 15 00:00:57,460 --> 00:00:58,060 Unknown: you doing? Buddy? 16 00:00:58,600 --> 00:01:00,720 Robert Plank: Fantastic. Better than ever. How about yourself 17 00:01:01,920 --> 00:01:03,900 Brian Orr: doing pretty good myself, yeah, fighting through, 18 00:01:03,900 --> 00:01:06,240 you know, the current situation, but, uh, working through it, 19 00:01:06,780 --> 00:01:09,180 Robert Plank: yeah, and, and, I mean, it like everything else, 20 00:01:09,180 --> 00:01:12,600 it has its ups and downs. It's the good news is that it kind of 21 00:01:12,600 --> 00:01:15,540 knocks you out of your loop, right? Because it's easy to get 22 00:01:15,540 --> 00:01:18,480 stuck. Oh well. It pushes you out of one day to day into a 23 00:01:18,480 --> 00:01:21,020 different day to day, right? Like, because if you go through 24 00:01:21,020 --> 00:01:24,260 those same old routines, it seems like time speeds up. So 25 00:01:24,260 --> 00:01:27,200 maybe, in a way, we're all knocked off the train track. So 26 00:01:27,260 --> 00:01:30,680 it is up to us to decide if, when we're not, if we want to 27 00:01:30,740 --> 00:01:34,760 get stuck in the same old, same old everyday routine and stay at 28 00:01:34,760 --> 00:01:37,880 home and just kind of sit in our pajamas and then time will speed 29 00:01:37,880 --> 00:01:40,720 up again. Or maybe it's opportunity for some self 30 00:01:40,720 --> 00:01:43,120 reflection or some new changes, right? 31 00:01:43,240 --> 00:01:47,440 Unknown: Yeah, 100% 100% right? I've been battling, yeah, you 32 00:01:47,440 --> 00:01:52,240 know, both of those animals each day, right? Each like, I'm in my 33 00:01:52,240 --> 00:01:55,600 pajamas and I'm like, How do I stay here? Try to get to work. 34 00:01:55,600 --> 00:01:59,920 Maybe I'll work on my pajamas. I don't know. Figure it out, but 35 00:01:59,980 --> 00:02:01,020 it's going all right, 36 00:02:01,740 --> 00:02:04,020 Robert Plank: okay. Well, I'm glad to hear it. And so, so with 37 00:02:04,020 --> 00:02:08,100 all that aside, I mean, what has been the thing that has gotten 38 00:02:08,100 --> 00:02:11,160 you excited in the last six or 12 months, even with all this 39 00:02:11,160 --> 00:02:13,140 craziness, man, 40 00:02:13,140 --> 00:02:16,140 Unknown: I tell you, I'm excited about doing the podcast for one 41 00:02:16,320 --> 00:02:20,280 um, that's a brand new experience for me as as a DJ. 42 00:02:20,280 --> 00:02:23,300 For many years, I was on the other side of interviews, and 43 00:02:23,300 --> 00:02:26,780 now interviewing people, as you know, you would attest to it's, 44 00:02:26,960 --> 00:02:30,200 it's a unique opportunity. It's unique experience, and I'm 45 00:02:30,200 --> 00:02:33,080 getting to learn a lot from a lot of people, as you're doing. 46 00:02:33,260 --> 00:02:36,620 So for me, that's that's been the most exciting thing is 47 00:02:36,620 --> 00:02:40,580 launching this new venture and looking at the potential to 48 00:02:40,580 --> 00:02:41,320 where it's going to lead. 49 00:02:42,039 --> 00:02:44,619 Robert Plank: And how new is it? How many months? How many 50 00:02:44,619 --> 00:02:45,519 episodes 51 00:02:45,700 --> 00:02:51,460 Unknown: we are? First episode aired March 10. So, okay, it's 52 00:02:51,460 --> 00:02:56,080 about five weeks old. Um, due to current circumstances, I've 53 00:02:56,080 --> 00:02:58,900 released a couple more than I intended to. I intended it to be 54 00:02:58,900 --> 00:03:02,940 a weekly but out of, you know, boredom and such. I mean, I 55 00:03:02,940 --> 00:03:06,900 started releasing sometimes two a week. So I think we're sitting 56 00:03:06,900 --> 00:03:11,340 at episode 15 right now. Okay, 57 00:03:11,460 --> 00:03:14,580 Robert Plank: and why did you decide to embark on this 58 00:03:14,580 --> 00:03:15,240 venture? You 59 00:03:15,780 --> 00:03:19,140 Unknown: know, it was interesting for me personally. 60 00:03:19,140 --> 00:03:22,160 What I started getting to a point. I'm 41 now, and I have 61 00:03:22,160 --> 00:03:26,120 two kids, and I started getting to a point where I was trying to 62 00:03:26,120 --> 00:03:30,920 think of ways to document my life for my kids. And, you know, 63 00:03:31,460 --> 00:03:34,640 I started journaling, and that didn't work for me. I started a 64 00:03:34,640 --> 00:03:38,420 video blog, like, vlogging, like, you know, the mark, like, 65 00:03:38,420 --> 00:03:42,340 today is is Thursday, and we made potatoes, like that sort of 66 00:03:42,340 --> 00:03:46,960 thing. Didn't and that didn't really work for me either. And I 67 00:03:46,960 --> 00:03:49,960 just started thinking about stories that happened in my life 68 00:03:49,960 --> 00:03:52,780 and places that I've been in, people that I met. And I was 69 00:03:52,780 --> 00:03:55,900 like, what if I can talk to some of these people and let them, 70 00:03:56,080 --> 00:03:59,740 like, tell my story to my kids through other people's voices? 71 00:04:00,040 --> 00:04:04,260 And it was in that sort of exploration, and talking to a 72 00:04:04,260 --> 00:04:06,660 few of my friends who were actually willing to do that for 73 00:04:06,660 --> 00:04:09,180 me, that I was like, Wow, these guys have, you know, maybe, 74 00:04:09,300 --> 00:04:12,000 maybe I won't tell maybe I won't have other people tell my story. 75 00:04:12,000 --> 00:04:15,420 Maybe I'll have other people tell their story, and my story 76 00:04:15,420 --> 00:04:19,500 will just kind of come out through, you know, whether my 77 00:04:19,500 --> 00:04:22,460 reflection on their story, or shared experiences from their 78 00:04:22,460 --> 00:04:26,540 stories and and that's really how it landed on being an 79 00:04:26,540 --> 00:04:29,420 interview podcast. And as I was hearing these, these people 80 00:04:29,420 --> 00:04:31,880 stories, I was like, what maybe other people would like to hear 81 00:04:31,880 --> 00:04:34,280 these stories too, and let's just record it and put it out 82 00:04:34,280 --> 00:04:36,680 there. And that's kind of how we landed on it. 83 00:04:36,680 --> 00:04:39,920 Robert Plank: Well, fantastic, and I'm so that's great, because 84 00:04:39,920 --> 00:04:43,300 you tried out these different things, and you landed on what 85 00:04:43,300 --> 00:04:46,420 worked best for you. And I think you and I, right now, we're in 86 00:04:46,420 --> 00:04:50,980 like, episode 700 something, and I kind of tried similar to what 87 00:04:50,980 --> 00:04:54,100 you were doing, like I used to do blogging, and I used to, 88 00:04:54,100 --> 00:04:56,440 like, write these big, long, you know, tutorials and things like 89 00:04:56,440 --> 00:04:59,680 that. But then that took, like, a month for me to make one. And 90 00:04:59,680 --> 00:05:02,820 then I. Sure, and I tried video, and I still, I'm not very 91 00:05:02,820 --> 00:05:05,460 consistent putting out the videos. And then it turned into 92 00:05:05,460 --> 00:05:08,340 the podcasting, which worked for a while, and I would like kind 93 00:05:08,340 --> 00:05:12,120 of teach this and that topic, but after even a handful of 94 00:05:12,120 --> 00:05:15,540 episodes, I was scrambling for content. And so I kind of 95 00:05:15,660 --> 00:05:19,620 discovered, similar to what what you have, where you never went 96 00:05:19,620 --> 00:05:22,040 out of maturity, when you have new people, and there's always a 97 00:05:22,040 --> 00:05:25,580 little bit of you in there, because it's not like the guests 98 00:05:25,580 --> 00:05:28,940 are just showing up in and rattling off some monolog. 99 00:05:28,940 --> 00:05:32,480 You're like driving the the conversation, and you're kind of 100 00:05:32,480 --> 00:05:34,880 like relating to different things. So, so I mean, yeah, 101 00:05:34,880 --> 00:05:39,320 it's, it's a kind of similar, uh, experience here, as far as 102 00:05:39,320 --> 00:05:43,060 far as, for some people, the interview format just works, and 103 00:05:43,120 --> 00:05:45,520 it seems to be an easy way to, like, crank out a bunch of 104 00:05:45,520 --> 00:05:48,520 content, but it's also interesting. It's not crap. And 105 00:05:48,520 --> 00:05:52,000 as far as your your guest you've had, I see that you've had, 106 00:05:52,180 --> 00:05:57,460 like, millennial investors and like, someone who's cooking at 107 00:05:57,460 --> 00:06:01,680 home and people like that. So like, what kind of guests have 108 00:06:01,680 --> 00:06:05,640 you liked, or who has really stood out for you? So 109 00:06:05,700 --> 00:06:09,660 Unknown: one of my early guests that not, not all of the 110 00:06:09,660 --> 00:06:12,660 episodes have aired, as I'm sure you know, like we I still have 111 00:06:12,660 --> 00:06:15,060 some that I've recorded, that that I haven't put out yet, that 112 00:06:15,060 --> 00:06:19,500 I will, um, but one of the ones that I have aired is a guy, 113 00:06:19,500 --> 00:06:23,720 Adam, who I actually knew growing up, growing up, we're a 114 00:06:23,720 --> 00:06:26,420 few years apart, but We're from the same neighborhood, and once 115 00:06:26,420 --> 00:06:28,880 we got through college, we ended up on a lot of the same sports 116 00:06:28,880 --> 00:06:33,140 teams and stuff, and him and I have similar stories. He was a 117 00:06:33,200 --> 00:06:37,280 medically retired police police officer out of Brooklyn, and now 118 00:06:37,280 --> 00:06:41,440 he lives in South Carolina or North Carolina. Because of his 119 00:06:41,440 --> 00:06:44,260 physical disability, he had to pivot and do different things in 120 00:06:44,260 --> 00:06:48,340 his life. Now, he actually coaches boxing. And he just, you 121 00:06:48,340 --> 00:06:51,400 know, he's, he's an award winning boxing coach. Now, he 122 00:06:51,400 --> 00:06:54,400 has a bunch of he has three little kids, so, you know, in, 123 00:06:55,240 --> 00:06:58,240 it was in something like we talked about the preface for the 124 00:06:58,240 --> 00:07:04,380 whole show. The is in in his discovery, in the conversation 125 00:07:04,380 --> 00:07:08,340 of learning more about him, I was able to reflect more on me 126 00:07:08,340 --> 00:07:11,160 personally and the things that I went through, through certain 127 00:07:11,160 --> 00:07:13,800 points in my life, and certain pitfalls in my life and so on, 128 00:07:14,100 --> 00:07:18,120 and how I was able to find the resources to climb out of some 129 00:07:18,120 --> 00:07:20,720 of the darker periods and that sort of thing. So to me 130 00:07:20,720 --> 00:07:24,320 personally, that was a very reflective, very beneficial 131 00:07:24,320 --> 00:07:29,660 episode. But as far as, like, you know, content and stuff that 132 00:07:30,620 --> 00:07:33,320 that episode's good for anybody to listen to, but as far as 133 00:07:33,320 --> 00:07:36,320 other, other types of things, I've just had a recent interview 134 00:07:37,280 --> 00:07:40,660 with a woman who created a whole technology on food allergies. 135 00:07:40,660 --> 00:07:46,540 And she's now in restaurants and helping people who are who are 136 00:07:46,540 --> 00:07:49,600 food sensitive or food allergy. I don't know all the proper 137 00:07:49,600 --> 00:07:52,600 terminology, but you know the allergic to certain foods, and 138 00:07:52,600 --> 00:07:54,640 they have this whole software where it's green light, red 139 00:07:54,640 --> 00:07:59,020 light, yellow light, and it just opens the doors to people on on 140 00:07:59,680 --> 00:08:02,340 the types of foods that they can eat. I think it opens the doors 141 00:08:02,340 --> 00:08:05,820 for them to go out and and then, on the flip side, it actually 142 00:08:05,820 --> 00:08:08,760 increases revenues for businesses, because they can 143 00:08:08,760 --> 00:08:11,520 increase their customer base and shorten their turnover time and 144 00:08:11,520 --> 00:08:14,760 that sort of thing. So there's really a lot of those episodes 145 00:08:14,760 --> 00:08:18,000 that I'm just learning so much about, things that I never would 146 00:08:18,000 --> 00:08:24,440 have even crossed my my plate. No pun intended. But you know, 147 00:08:24,440 --> 00:08:27,080 all you know that all of that, all of that, it's just, it's a 148 00:08:27,080 --> 00:08:27,620 lot of fun, 149 00:08:28,760 --> 00:08:30,980 Robert Plank: and I've had fun too. And you're making in the 150 00:08:30,980 --> 00:08:33,680 same way that when you interview people and they make you think 151 00:08:33,680 --> 00:08:36,680 of things, you're making me, me think other things. Like this 152 00:08:36,680 --> 00:08:39,080 podcast is called the marketer of the day, and it would have 153 00:08:39,080 --> 00:08:42,640 been really easy to only limit to, like, just like business 154 00:08:42,640 --> 00:08:45,880 people, or just, you know, internet marketers and people 155 00:08:45,880 --> 00:08:49,120 like that. But, I mean, I had some guy that he does some kind 156 00:08:49,120 --> 00:08:53,260 of, like drum circle therapy for people who have really bad 157 00:08:53,260 --> 00:08:58,060 anxiety. And your story made me think of I had some fitness 158 00:08:58,060 --> 00:09:04,440 coach on who she has, like, an Indian background, and she had 159 00:09:04,440 --> 00:09:06,600 those, all those recipes where she's like, well, here's how to 160 00:09:06,660 --> 00:09:10,560 make the healthy recipe with all the fufu ingredients that taste 161 00:09:10,560 --> 00:09:13,200 bad on their own, but you add the Indian spices in it, it 162 00:09:13,200 --> 00:09:15,600 tastes really good. And she turned it into a whole kind of 163 00:09:15,600 --> 00:09:18,900 business. So it's like, that's been a real eye opener for me. 164 00:09:18,900 --> 00:09:23,240 As as far as, like, don't limit yourself to just the the obvious 165 00:09:23,240 --> 00:09:27,200 guests, like, bring in people who are off the beaten path. And 166 00:09:27,200 --> 00:09:30,980 then also, since I'm sure you listen to podcasts too, 167 00:09:31,040 --> 00:09:34,700 sometimes podcasters will have, like, just some friend others on 168 00:09:34,700 --> 00:09:38,240 right or like some some wife or some family member, just to get 169 00:09:38,240 --> 00:09:41,620 some other perspective and somehow make it work. And even 170 00:09:41,620 --> 00:09:44,860 if it's a little bit off topic, it's okay, because you have 171 00:09:44,860 --> 00:09:47,560 another episode, right? It's not like every single thing has to 172 00:09:47,560 --> 00:09:50,260 be exactly on brand, right? And that's 173 00:09:50,260 --> 00:09:53,800 Unknown: what's interesting about my topic, in a sense of 174 00:09:53,800 --> 00:09:58,960 the twist, like it's, it's it, there is no topic. I mean, it's, 175 00:09:58,960 --> 00:10:01,320 it's, I know it's against. To all roles, right? Like, I don't 176 00:10:01,320 --> 00:10:04,200 have this, this niche audience or anything, but it really is 177 00:10:04,200 --> 00:10:08,820 just about diversity in in lifestyles, in the sense of like 178 00:10:08,940 --> 00:10:12,240 you. By interview you, we talk about the challenges that you 179 00:10:12,240 --> 00:10:14,400 went through in your life to get to the point where you're at 180 00:10:14,400 --> 00:10:17,760 now. And with the you know, the police officer, like I 181 00:10:17,760 --> 00:10:21,080 mentioned, with Adam, his challenges, and then the you 182 00:10:21,080 --> 00:10:25,040 know, the chef, the one that you mentioned earlier about cooking 183 00:10:25,040 --> 00:10:28,460 at home. She's actually a massive caterer out in Vegas, 184 00:10:28,640 --> 00:10:32,120 but the her business was shut down just recently because of 185 00:10:32,120 --> 00:10:36,800 the the virus, so she's pivoted now and then the conversation 186 00:10:36,800 --> 00:10:42,940 was about how to make chef catered style, meals at home 187 00:10:42,940 --> 00:10:46,180 with what you have in your pantry. So it is. It's really 188 00:10:46,180 --> 00:10:49,060 fun to have those different types of conversations. And I 189 00:10:49,120 --> 00:10:52,120 try to reach, I try to reach to people that I would have never, 190 00:10:52,120 --> 00:10:54,700 that I don't know anything about their subject, because I want to 191 00:10:54,700 --> 00:10:56,740 learn, and that's what I think makes it interesting. 192 00:10:57,460 --> 00:11:00,360 Robert Plank: And like you said at the beginning, that a lot of 193 00:11:00,360 --> 00:11:03,960 this is so that your you have this document for your kids, 194 00:11:03,960 --> 00:11:06,720 hopefully this will rub off on them and they'll know it's okay 195 00:11:06,720 --> 00:11:10,080 to to learn new things, right? It's okay to be curious. You 196 00:11:10,080 --> 00:11:13,800 don't have to just say, Well, I'm a realtor, and I'm only 197 00:11:13,800 --> 00:11:16,680 going to learn about realtor things. Well, it's okay to learn 198 00:11:16,680 --> 00:11:19,680 about off topic things, because you might have to make small 199 00:11:19,680 --> 00:11:22,700 talk. Or there's like this, there seems to be this kind of 200 00:11:22,700 --> 00:11:25,880 motivational thread running through all these topics with 201 00:11:25,880 --> 00:11:28,640 people. And it's like you said, it's all about overcoming 202 00:11:28,640 --> 00:11:32,900 challenges and pivoting if the rug gets kicked out from under 203 00:11:32,900 --> 00:11:35,900 them. So it's like it is about nothing. But in a way, if 204 00:11:35,900 --> 00:11:39,620 someone was looking for a daily or weekly dose of some 205 00:11:39,620 --> 00:11:42,760 motivational juice, then that would be the perfect type of 206 00:11:42,760 --> 00:11:44,020 person to subscribe to your 207 00:11:44,020 --> 00:11:46,840 Unknown: podcast. Yeah, yeah, that's exactly right. That's 208 00:11:46,840 --> 00:11:47,620 exactly right. 209 00:11:48,160 --> 00:11:50,740 Robert Plank: And so, so talking about all this makes me wonder, 210 00:11:50,800 --> 00:11:54,160 okay, well, this is, this is fun, and this is a great way to 211 00:11:54,160 --> 00:11:58,180 network and get content. But where does the money come from 212 00:11:58,180 --> 00:12:00,100 in your business? How do you pay the bills 213 00:12:00,160 --> 00:12:04,200 Unknown: for that? From here. There is no money from the 214 00:12:04,200 --> 00:12:08,160 podcast. There's no money. You know, this is, this is a new 215 00:12:08,160 --> 00:12:12,720 project for me, and it's really like with any new business, you 216 00:12:12,720 --> 00:12:15,720 know, I'm just starting out, and all the money's just getting 217 00:12:15,720 --> 00:12:18,720 sucked out, hopefully strategically, but, um, you 218 00:12:18,720 --> 00:12:21,980 know, at for now, that's not where any of the money comes 219 00:12:21,980 --> 00:12:26,300 from. The money my other businesses fund this project 220 00:12:26,300 --> 00:12:28,400 that I'm hoping to launch into a business. 221 00:12:29,000 --> 00:12:32,300 Robert Plank: Okay, fair enough. It's a passion project, and 222 00:12:32,360 --> 00:12:35,300 you're going like, the say, like the Facebook route, right? When 223 00:12:35,300 --> 00:12:38,120 Facebook came out, everyone was selling banner ads and trying to 224 00:12:38,120 --> 00:12:41,080 make it break even. And Facebook was like, well, let's build 225 00:12:41,080 --> 00:12:43,960 something first, and then figure out where to go from there, and 226 00:12:43,960 --> 00:12:47,200 not just go for what's short sighted. So, so this is great. 227 00:12:47,200 --> 00:12:51,100 You have the interview show, the passion project, the kind of the 228 00:12:51,100 --> 00:12:53,680 thing that keeps you going, the thing for the future. And so you 229 00:12:53,680 --> 00:12:56,980 said that you have these other businesses. So what are those? 230 00:12:56,980 --> 00:12:59,020 And what do you feel like sharing about what you have 231 00:12:59,020 --> 00:12:59,860 going on there? 232 00:13:00,220 --> 00:13:04,560 Unknown: Sure. So I've been DJing for probably, I hate I 233 00:13:04,560 --> 00:13:07,500 already said my age, so I guess it doesn't matter. So, you know, 234 00:13:07,500 --> 00:13:13,620 2020, something years as a primary source of income. I 235 00:13:13,620 --> 00:13:16,980 mean, I've worked pretty much every day of my life. Aside from 236 00:13:16,980 --> 00:13:21,680 that as well, I also have a real estate company called Keaton 237 00:13:21,680 --> 00:13:26,420 capital, and I invest now almost exclusively in multifamily real 238 00:13:26,420 --> 00:13:32,780 estate. And that those are the two primary drivers, as far as 239 00:13:32,780 --> 00:13:36,560 you know, monetarily, and those are also both passion projects, 240 00:13:36,560 --> 00:13:39,140 to be honest. I mean, that's, it's sort of the way that I 241 00:13:39,200 --> 00:13:42,760 operate. I'm not going to I've dabbled here and there and 242 00:13:42,760 --> 00:13:46,180 things that I was not passionate about, or things that I didn't 243 00:13:46,180 --> 00:13:49,720 have much of an education in, and I failed miserably every 244 00:13:49,720 --> 00:13:56,980 time, whether it be financially or just emotionally, you know, 245 00:13:57,220 --> 00:14:01,260 socially, whatever, in any which way, shape and form. So I've 246 00:14:01,260 --> 00:14:04,260 come to a point in my life where I've really just landed on doing 247 00:14:04,260 --> 00:14:05,820 things that bring me joy, 248 00:14:06,720 --> 00:14:09,000 Robert Plank: okay, and fair enough, and that's part of life, 249 00:14:09,000 --> 00:14:11,640 right? To try all those different things. And that's why 250 00:14:11,820 --> 00:14:14,820 you take all these weird subjects in school, and that's 251 00:14:14,820 --> 00:14:18,060 why getting out of school, maybe you try some of those starter 252 00:14:18,060 --> 00:14:21,680 jobs just to pay the bills, because sometimes unexpectedly, 253 00:14:21,800 --> 00:14:24,800 you might come across something that that you like and what you 254 00:14:24,800 --> 00:14:29,180 don't like. And so do have any of these skills that you picked 255 00:14:29,180 --> 00:14:33,620 up from the crappy jobs, or from like the DJing, or from the real 256 00:14:33,620 --> 00:14:37,700 estate and now the podcasting? Do any of the skills overlap? Or 257 00:14:37,700 --> 00:14:40,960 are there any things that maybe like you picked up from like the 258 00:14:40,960 --> 00:14:45,040 DJing that applies to podcasting or anything like that. Well, 259 00:14:45,040 --> 00:14:47,680 Unknown: I'll tell you one, one thing, if you want to go in 260 00:14:47,680 --> 00:14:52,060 terms of skill, and then another in terms of of identity. And 261 00:14:52,060 --> 00:14:56,860 some, in some sense, right? So if we talk about skill and 262 00:14:56,860 --> 00:15:00,480 let's, let's relate it to marketing and and tie it in. And 263 00:15:00,480 --> 00:15:04,380 one of the things that I learned very early on, and I've 264 00:15:04,440 --> 00:15:11,940 practiced since then, is marketing to some extent. I 265 00:15:11,940 --> 00:15:15,180 guess marketing is a good enough word that that I would always do 266 00:15:15,180 --> 00:15:18,120 things differently. I mean, my name is my DJ. Name is twist, my 267 00:15:18,420 --> 00:15:20,520 podcast, a twist. I've been called twist my whole life. 268 00:15:20,520 --> 00:15:22,980 Everything's always been different. It started when I was 269 00:15:22,980 --> 00:15:25,460 started when I was selecting different music styles and 270 00:15:25,460 --> 00:15:28,400 playing different music formats, when I was in the in the 90s, 271 00:15:28,400 --> 00:15:31,760 playing 45 records and LPs and rock and roll and house and 272 00:15:31,760 --> 00:15:35,540 everything and all at the same time, which was not it's common 273 00:15:35,540 --> 00:15:40,720 now. It wasn't as common back then. So, you know, it's it was 274 00:15:40,720 --> 00:15:44,080 in the way that I grew fame as a DJ. It wasn't in being the best 275 00:15:44,080 --> 00:15:49,300 technical DJ. I'm far from it, far from it, but I was, I always 276 00:15:49,300 --> 00:15:53,200 positioned myself in a place where other people weren't 277 00:15:53,200 --> 00:15:57,880 necessarily positioning themselves. So for example, DJs, 278 00:15:57,940 --> 00:16:02,100 musicians, everyone was trying to get into Rolling Stone or DJ 279 00:16:02,100 --> 00:16:05,040 Mag or whatever that sort of thing. I was trying to get into 280 00:16:05,040 --> 00:16:08,160 Cosmo. I was trying to get into Cosmo because I would have been 281 00:16:08,160 --> 00:16:12,660 the only DJ in Cosmo. Now, Cosmo didn't necessarily, I didn't. I 282 00:16:12,660 --> 00:16:16,200 never got into Cosmo, but I got into other magazines and TV 283 00:16:16,200 --> 00:16:20,180 appearances and things like that. And I did it as a DJ, but 284 00:16:20,180 --> 00:16:23,240 through different channels than every other DJ was trying to 285 00:16:23,480 --> 00:16:27,140 knock down. So instead of 500 DJs trying to get one column and 286 00:16:27,140 --> 00:16:30,620 one DJ magazine, I was one DJ that brought something unique to 287 00:16:30,620 --> 00:16:34,520 a magazine that didn't have anything to do with DJs. So that 288 00:16:34,520 --> 00:16:39,800 skill, I think, has transferred and just stayed with me in 289 00:16:40,760 --> 00:16:43,360 everything that I've done and, you know, same thing kind of, 290 00:16:43,360 --> 00:16:47,200 like with the podcast, like, I just, I'm not, like, this 291 00:16:47,200 --> 00:16:50,980 massive rebel that's, like, anti everything. I'm never going to 292 00:16:50,980 --> 00:16:53,380 follow the rules. I'm always going to go against the stream. 293 00:16:53,380 --> 00:16:56,860 You know, it's not that, it's just that, what's worked for me 294 00:16:56,860 --> 00:17:01,020 is, is finding different channels where you can reach 295 00:17:01,020 --> 00:17:06,360 people that aren't necessarily expecting to to receive you as a 296 00:17:06,360 --> 00:17:10,260 person or your information in that particular medium, that 297 00:17:10,260 --> 00:17:11,520 they're that they're receiving it. 298 00:17:12,300 --> 00:17:16,020 Robert Plank: So what I'm what I'm hearing from you, is that it 299 00:17:16,080 --> 00:17:19,080 it pays to be a misfit and maybe fun and like, there's all these 300 00:17:19,080 --> 00:17:22,760 different channels now. Like, I mean, how many YouTube channels 301 00:17:22,760 --> 00:17:27,500 are there now? How many podcasts are there now? There are so many 302 00:17:27,500 --> 00:17:30,500 places where you can find the right fit for you. And you don't 303 00:17:30,500 --> 00:17:33,260 necessarily have to do one extreme weather either, like 304 00:17:33,260 --> 00:17:35,720 you're saying here, right like you don't have to try to be 305 00:17:35,720 --> 00:17:39,440 completely mainstream and see what what people are liking 306 00:17:39,440 --> 00:17:41,860 right now, and try to be a copycat and try to get to 307 00:17:42,040 --> 00:17:45,700 Rolling Stones. But you also don't have to be completely the 308 00:17:45,700 --> 00:17:48,700 other direction to be a total wacko who's just like, 309 00:17:49,000 --> 00:17:52,720 extremely, extremely niche. You can be, you can kind of do a 310 00:17:52,720 --> 00:17:55,780 blend of that. You can be yourself. You can find the right 311 00:17:55,780 --> 00:17:58,660 channels for you, and then you can find and there's, I mean, 312 00:17:58,660 --> 00:18:01,800 there's so many people out there as far as the networking and the 313 00:18:01,800 --> 00:18:04,920 podcasting, and now that we're under quarantine with the video 314 00:18:04,920 --> 00:18:09,420 chatting and social media that we can find the people that we 315 00:18:09,420 --> 00:18:14,100 can we fit with, instead of just trying to be some person we're 316 00:18:14,100 --> 00:18:14,640 not. 317 00:18:15,180 --> 00:18:19,560 Unknown: Yeah, and also looking to the unexpected type of places 318 00:18:19,800 --> 00:18:23,900 do put a little twist in your life, in your marketing, in your 319 00:18:23,900 --> 00:18:28,160 brand, in whatever look what you know, to just dive a little bit 320 00:18:28,160 --> 00:18:30,860 deeper into, like the what I was doing is, from my DJ 321 00:18:30,860 --> 00:18:36,140 perspective, DJs were trying to get famous by being the greatest 322 00:18:36,200 --> 00:18:40,900 DJ there ever was. And that's very difficult to do. I got my 323 00:18:40,900 --> 00:18:45,640 fame and notoriety by hanging out with celebrities and being 324 00:18:45,700 --> 00:18:48,880 on stage with celebrities. And that only happened because I 325 00:18:48,880 --> 00:18:51,400 positioned myself in a place where celebrities hang out. I 326 00:18:52,300 --> 00:18:55,420 was never the greatest DJ. I was always pretty good. I mean that 327 00:18:55,420 --> 00:18:57,580 talent accounts for something right. Skills account for 328 00:18:57,580 --> 00:18:59,800 something if I was really shitty. I don't know, sorry, I 329 00:18:59,800 --> 00:19:03,000 don't know if I can curse anybody if I was, if I was, if I 330 00:19:03,000 --> 00:19:05,820 was really shitty, then I probably wouldn't have made it 331 00:19:05,820 --> 00:19:09,600 past, you know, event one or event two. But it was in 332 00:19:09,600 --> 00:19:15,660 positioning myself in a plate, in an unexpected place that that 333 00:19:15,660 --> 00:19:18,720 was able, that I was able to shine differently than everyone 334 00:19:18,720 --> 00:19:21,440 else, so I wasn't trying to beat down that same door. So even 335 00:19:21,440 --> 00:19:24,500 now, when we're all stuck at home and we're all trying to do 336 00:19:24,500 --> 00:19:26,780 the podcast and the video chatting, and we're all sort of 337 00:19:26,780 --> 00:19:31,280 like landing in this flow of of this is the the only thing that 338 00:19:31,280 --> 00:19:35,540 we can do, I would encourage people to look for different 339 00:19:35,540 --> 00:19:39,860 ways to make your podcast known to people, or make your your 340 00:19:39,860 --> 00:19:42,820 video chat, known to people, or whatever you're doing at home, 341 00:19:42,820 --> 00:19:46,660 known to people. Try, try to find a different avenue than 342 00:19:46,660 --> 00:19:49,360 just trying to rank on Apple like it's not going to happen. 343 00:19:49,360 --> 00:19:52,060 You're not going to rank on Apple. Find a different way. 344 00:19:52,120 --> 00:19:54,880 Find some way to tie into somebody else, somewhere else, 345 00:19:54,880 --> 00:19:57,280 that might promote you in a different way. And all of a 346 00:19:57,280 --> 00:20:00,900 sudden you gain 50 new followers from that that. That's, that's 347 00:20:00,900 --> 00:20:03,360 the thing that I've always done, and that's always, you know, 348 00:20:03,600 --> 00:20:06,300 shown that's always shown through, and any of my success 349 00:20:06,300 --> 00:20:10,140 has been, has been led by that type of strategy. 350 00:20:10,860 --> 00:20:12,660 Robert Plank: I agree completely. Think outside the 351 00:20:12,660 --> 00:20:16,620 box. And too many people are just looking like you, saying 352 00:20:16,620 --> 00:20:19,800 they're looking at how to rank, and they're just say, I'm doing 353 00:20:19,800 --> 00:20:23,060 this thing on this platform. All there is is just Apple, because 354 00:20:23,060 --> 00:20:26,420 it's a podcast. And all there is to focus on is how to rank. They 355 00:20:26,420 --> 00:20:29,720 say, I have a blog. All there is to focus on is how to rank on 356 00:20:29,720 --> 00:20:32,000 Google. They say, I have the YouTube channel. All there is a 357 00:20:32,000 --> 00:20:35,480 focus on ranking on YouTube and but they can, they can cross 358 00:20:35,480 --> 00:20:38,600 connect, they can interrelate. I mean, you can have a podcast, 359 00:20:38,600 --> 00:20:41,860 and I've only recently started recording the video like we're 360 00:20:41,860 --> 00:20:44,800 on now, and I can put the whole thing on YouTube, or put a clip 361 00:20:44,800 --> 00:20:48,760 of it on YouTube, put a one minute clip on Facebook or 362 00:20:48,820 --> 00:20:54,100 LinkedIn. I can tag you, since you're a guest, and tag you and 363 00:20:54,100 --> 00:20:58,180 your page, and have all these outside the box ways of 364 00:20:58,180 --> 00:21:03,240 promoting and not just get stuck on on that one platform. And 365 00:21:03,240 --> 00:21:06,180 since we're on that topic, and since it is the marketer of the 366 00:21:06,180 --> 00:21:11,040 day, I like a lot, how you are not just sticking to your own 367 00:21:11,040 --> 00:21:13,740 show, right? You're getting out there on other podcasts such as 368 00:21:13,740 --> 00:21:17,520 this one. So where did that idea come about from? Was that just 369 00:21:17,520 --> 00:21:21,800 like your natural, like marketing DJ instincts, or was 370 00:21:21,800 --> 00:21:24,740 that like, how did that part of the plan come about, as far as 371 00:21:24,800 --> 00:21:28,700 not just having your podcast, but being on the other shows 372 00:21:28,700 --> 00:21:29,960 too? You 373 00:21:29,960 --> 00:21:33,740 Unknown: know, I There are resources out there that suggest 374 00:21:33,740 --> 00:21:37,400 that that's a good strategy. I didn't, I didn't discover those 375 00:21:37,400 --> 00:21:41,020 until after I was already doing it. For me, that's just sort of 376 00:21:41,020 --> 00:21:45,700 been instinctual. It's it's instinctual. It was instinctual 377 00:21:45,700 --> 00:21:50,440 before I was even, before I even recorded a podcast. I was a 378 00:21:50,440 --> 00:21:56,140 guest on two different podcasts, with the strategy that when 379 00:21:56,140 --> 00:22:00,240 those podcasts air, I would have been recorded my podcast, and I 380 00:22:00,240 --> 00:22:04,740 could point people from there to my podcast. So I don't know that 381 00:22:04,740 --> 00:22:08,040 it was necessarily an aha moment. It just seemed logical 382 00:22:08,040 --> 00:22:11,280 to me. And that's sort of the thing that happens with 383 00:22:11,280 --> 00:22:13,980 experience, I guess, right, it seems like it's a no brainer, 384 00:22:13,980 --> 00:22:16,860 but I know it's not. It's not what everybody thinks. For me, 385 00:22:16,860 --> 00:22:20,100 it just seemed that way that that would be a good strategy, 386 00:22:20,100 --> 00:22:25,520 because, you know, again, like, what, let's, let's just go back 387 00:22:25,520 --> 00:22:28,220 to ranking on Apple. I mean, how hard is it going to be for 388 00:22:28,220 --> 00:22:31,400 anybody a blog or anybody who does what they do to reach the 389 00:22:31,400 --> 00:22:36,380 top of their field by only doing what they do? It's extremely 390 00:22:36,380 --> 00:22:39,320 difficult. And it's, and it's, not only is it difficult in the 391 00:22:39,320 --> 00:22:41,980 sense that, like, we should all work hard. It's, it's like 392 00:22:41,980 --> 00:22:44,260 beating your head against a rock. It just doesn't seem to 393 00:22:44,260 --> 00:22:49,480 work. I think that, like, if you think about it this way, let's 394 00:22:49,480 --> 00:22:52,780 say either one of us appeared on Joe Rogan's podcast tomorrow, 395 00:22:53,620 --> 00:22:56,500 instantly, our podcast would have a million hits the next 396 00:22:56,500 --> 00:23:02,580 day. That's strictly by, you know, leveraging other people's 397 00:23:02,580 --> 00:23:06,840 experiences and other people's resources and other people's 398 00:23:06,840 --> 00:23:10,200 networks and other people's fan base, and not an exploitative 399 00:23:10,200 --> 00:23:13,320 kind of way. It's in a it's in a mutually beneficial kind of way. 400 00:23:13,920 --> 00:23:16,800 Another thing is, because I had, I've never interviewed anybody 401 00:23:16,800 --> 00:23:19,740 before, and I didn't know anything about podcasts. I've 402 00:23:19,740 --> 00:23:22,940 listened to a few. But I was like, hey, maybe if I just go on 403 00:23:22,940 --> 00:23:25,940 a few, I'll start to pick up some tips from other people who 404 00:23:25,940 --> 00:23:28,040 are, who are interviewing me, and I'll learn how to do it 405 00:23:28,040 --> 00:23:31,880 myself. So a little bit, you know, field research as well. 406 00:23:33,200 --> 00:23:35,420 Robert Plank: Well, great. And it's just uh, and, yeah. And, I 407 00:23:35,420 --> 00:23:38,180 mean, that's even an aha for me that, you know, some things that 408 00:23:38,180 --> 00:23:41,740 are obvious to some people are not obvious to others, and I'm 409 00:23:41,800 --> 00:23:45,880 I'm kind of a like you. I don't quite fit in to want to one 410 00:23:45,880 --> 00:23:48,940 exact type. I'm kind of a internet marketer plus a 411 00:23:48,940 --> 00:23:52,000 computer programmer, so I attract some of the more of the 412 00:23:52,000 --> 00:23:56,260 nerdy types, but not full on nerd. And a lot of them are kind 413 00:23:56,260 --> 00:24:00,840 of on the shy side, and they have that tendency to create the 414 00:24:00,840 --> 00:24:04,020 podcast. But then that's it. Just create. They create the 415 00:24:04,020 --> 00:24:06,480 YouTube channel and but they just create. And then you look 416 00:24:06,480 --> 00:24:09,660 at their videos and it says, zero views, two views. And the 417 00:24:09,660 --> 00:24:12,120 two views are probably them just watching the videos, zero views, 418 00:24:12,120 --> 00:24:16,140 zero views. And it's like, you have to get out there. And as 419 00:24:16,140 --> 00:24:20,040 far as along those lines, there have been some like recurring 420 00:24:20,040 --> 00:24:23,180 themes, like, I keep hearing the same lessons over and over, I 421 00:24:23,180 --> 00:24:25,580 think to myself, if I keep hearing this, it's that big. And 422 00:24:25,580 --> 00:24:28,520 for me, the probably this, the second biggest thing has been 423 00:24:28,520 --> 00:24:32,300 that has been, don't just stay on where you're at, but also get 424 00:24:32,300 --> 00:24:36,500 out there and find those mutually beneficial exchanges 425 00:24:36,620 --> 00:24:39,440 with people, because that will never go out of date, right? All 426 00:24:39,440 --> 00:24:43,420 the weird, crazy, traffic, ranking, backlink, whatever that 427 00:24:43,420 --> 00:24:46,540 might come and go. But making those connections with people 428 00:24:46,540 --> 00:24:48,820 who already have their own audience, and you can kind of 429 00:24:48,820 --> 00:24:52,240 share that, or, you know, Joe Rogan promotes you, and then you 430 00:24:52,240 --> 00:24:56,200 ride that wave and all that that will never go out of style, and 431 00:24:56,200 --> 00:25:00,840 the number one recurring tip has been to hire. More to outsource 432 00:25:00,840 --> 00:25:04,740 more, so that way you can just focus on just being the 433 00:25:04,740 --> 00:25:07,920 podcaster, or just, you know, doing what the passion is, and 434 00:25:07,980 --> 00:25:11,160 pay someone else a little bit of money to do all that technical 435 00:25:11,160 --> 00:25:14,460 stuff. So I know that your show is still, you said, fairly new, 436 00:25:14,760 --> 00:25:17,460 still only, only a handful of guests. But there are many 437 00:25:17,460 --> 00:25:20,720 episodes to come. There are many more. Have you come across any 438 00:25:20,720 --> 00:25:24,260 of these recurring themes yet were like over and over, you 439 00:25:24,260 --> 00:25:27,380 just kind of keep getting the same, like, two to three really 440 00:25:27,380 --> 00:25:29,060 big, impactful lessons 441 00:25:29,840 --> 00:25:35,480 Unknown: for me, most of like you, you sort of wrapped up my 442 00:25:35,480 --> 00:25:41,140 podcast theme earlier and in the pivot points in the evolution, 443 00:25:41,140 --> 00:25:45,400 in the the twist in life. I mean, that's really what it is, 444 00:25:45,400 --> 00:25:50,320 right? So, so that conversation happening over and over. A lot 445 00:25:50,320 --> 00:25:55,540 of what I'm getting is conversations about, you know, 446 00:25:56,380 --> 00:25:59,920 being being deliberate in your actions, being flexible in your 447 00:25:59,920 --> 00:26:07,500 plans, being, you know, not taking anything to, you know, 448 00:26:07,500 --> 00:26:10,740 it's not the end of the world, right? There's always tomorrow 449 00:26:10,740 --> 00:26:16,560 kind of thing. So it really does, I guess, manifest itself 450 00:26:16,620 --> 00:26:21,140 in a, in a, like a self development, personal 451 00:26:21,140 --> 00:26:25,460 development, personal evolution, kind of kind of way is what a 452 00:26:25,460 --> 00:26:28,940 lot of the conversations end up being about. So while, yes, 453 00:26:28,940 --> 00:26:32,240 we're learning about the skills in each in each person and their 454 00:26:32,240 --> 00:26:34,880 profession and so on and so forth, those are so varied. So 455 00:26:34,880 --> 00:26:37,640 if there was anything that was consistent, it would be the 456 00:26:37,640 --> 00:26:43,960 messaging on, on that, on, on, you know, shit happens, you 457 00:26:43,960 --> 00:26:47,800 know, and then it's and then what do you do from there? And 458 00:26:47,800 --> 00:26:50,680 that's what, that's what a lot of the messaging I got is, 459 00:26:51,280 --> 00:26:54,100 Robert Plank: I like that, and that's inspirational a number of 460 00:26:54,100 --> 00:26:57,280 ways, right? That they're the you have that goal, you have 461 00:26:57,280 --> 00:27:00,960 that plan, you get the twists and turns, the bumps in the 462 00:27:00,960 --> 00:27:04,560 road, and you like might need to adjust. So that way you you 463 00:27:04,560 --> 00:27:07,860 change up what you do day to day, or how you get there, but 464 00:27:07,860 --> 00:27:11,400 you don't lose sight of where you wanted to end up in the 465 00:27:11,400 --> 00:27:15,840 first place. And then, as far as you and doing these interviews, 466 00:27:16,320 --> 00:27:20,100 have you picked up any ahas from that, or is there anything that 467 00:27:20,100 --> 00:27:24,500 you'd wish you'd known about interviewing before you started 468 00:27:24,500 --> 00:27:25,040 this. 469 00:27:25,700 --> 00:27:31,580 Unknown: I think the number one change that I've made so far is, 470 00:27:31,580 --> 00:27:36,740 when I started I was very scripted. I said I had guests 471 00:27:36,740 --> 00:27:39,860 fill out, you know, 10 questions. These are the 472 00:27:39,860 --> 00:27:43,240 questions that I want to ask you. Here's a give me a little 473 00:27:43,240 --> 00:27:45,820 bit of data about you, and then these are the questions that I'm 474 00:27:45,820 --> 00:27:48,160 going to ask. Something like that. I know a lot of guests 475 00:27:48,160 --> 00:27:50,740 like to feel prepped for interviews and that sort of 476 00:27:50,740 --> 00:27:56,320 thing, and what I discovered very rapidly was that it sounded 477 00:27:56,320 --> 00:28:02,100 and felt extremely forced to me. I am, I guess my skill set is in 478 00:28:02,100 --> 00:28:05,520 conversation. I am way more of a conversationalist than I am 479 00:28:06,480 --> 00:28:09,660 following the script and that and that. It's it that's a 480 00:28:09,660 --> 00:28:13,020 recurring theme in my life, right? It's never, I never, kind 481 00:28:13,020 --> 00:28:18,540 of go by the script. So when I had the script, even though I 482 00:28:18,540 --> 00:28:21,980 was the one that wrote the script, I still felt very forced 483 00:28:22,040 --> 00:28:27,140 to execute based on that. So since I, since I discovered 484 00:28:27,140 --> 00:28:32,540 that, I put all that aside and I basically asked guests, like two 485 00:28:32,540 --> 00:28:37,280 questions in the pre interview and and everything else from 486 00:28:37,280 --> 00:28:40,960 there, very similar to you and I right now is is in a 487 00:28:40,960 --> 00:28:45,340 conversation, and that's that's been the biggest change and and 488 00:28:45,340 --> 00:28:48,460 no, and when to answer your question more directly about if 489 00:28:48,460 --> 00:28:51,220 I wish I knew something earlier, or would I change something? For 490 00:28:51,220 --> 00:28:56,500 me, that answer is almost always no, because it's in the it's in 491 00:28:56,500 --> 00:29:02,640 the the failures and the setbacks and the obstacles that 492 00:29:02,640 --> 00:29:07,740 you I feel you do actually learn and grow and develop, and it's 493 00:29:07,740 --> 00:29:10,980 because of those that I feel like I've now landed on a better 494 00:29:10,980 --> 00:29:14,280 strategy, and the shows are now better, so I wouldn't have 495 00:29:14,280 --> 00:29:16,860 traded it or chosen to do differently. 496 00:29:17,640 --> 00:29:20,480 Robert Plank: Okay, yeah, and that makes a lot of sense, and 497 00:29:20,600 --> 00:29:23,480 your answer there makes me think a lot of how there's always 498 00:29:23,480 --> 00:29:27,740 that, that tendency to look back in the past and cringe, but if 499 00:29:27,740 --> 00:29:31,340 you do, that's good, right? If you're if you're always, if 500 00:29:31,340 --> 00:29:33,680 you're every now and then, going through some awkward moments, 501 00:29:33,680 --> 00:29:35,780 that means you're getting outside of your comfort zone. 502 00:29:35,780 --> 00:29:39,980 That means you're changing things up, and maybe even having 503 00:29:39,980 --> 00:29:44,320 the scriptedness of it early on and having all those questions 504 00:29:44,320 --> 00:29:48,220 early on, maybe it was good just to get some episodes out there, 505 00:29:48,220 --> 00:29:50,980 or maybe it was good even as a little bit of a security blank 506 00:29:50,980 --> 00:29:53,800 to make you feel good. But that's good that you you have. 507 00:29:53,800 --> 00:29:56,320 You're the kind of person that has that self awareness, and you 508 00:29:56,320 --> 00:29:59,320 knew that, okay, I don't need this. This is not helping me. 509 00:29:59,440 --> 00:30:03,960 Let's just. Just wing it and it will be better, and it won't be 510 00:30:03,960 --> 00:30:06,840 polished, because if they want polish, they'll read Rolling 511 00:30:06,840 --> 00:30:11,160 Stone, they'll they'll watch cable news, right? If they want 512 00:30:11,160 --> 00:30:14,160 all the fancy graphics, there's a place for that. This is where 513 00:30:14,280 --> 00:30:18,180 it is real. This is where it's a little homemade, but the 514 00:30:18,180 --> 00:30:21,320 technology is good enough where it doesn't look like bad 515 00:30:21,320 --> 00:30:25,160 homemade and so, yeah, it can, it can be a lot of fun. And if 516 00:30:25,160 --> 00:30:29,180 people are looking for that kind of thing where it's not clipped 517 00:30:29,180 --> 00:30:32,540 out and edited and scripted on all the ums are taken out, and 518 00:30:32,540 --> 00:30:35,660 there's fancy music, if they just want the the conversation, 519 00:30:35,660 --> 00:30:38,960 then then your show, the twist, life is the place to go, right? 520 00:30:39,080 --> 00:30:42,280 Unknown: Well, let me tell you, I do do some editing, I do some 521 00:30:42,280 --> 00:30:45,340 editing, and I do make music. So there is some fancy music on 522 00:30:45,340 --> 00:30:45,580 there, 523 00:30:46,900 --> 00:30:49,840 Robert Plank: but every couple of seconds, yeah, 100% 524 00:30:50,500 --> 00:30:53,260 Unknown: I know I'm just joking with you, but yeah, it is. It's 525 00:30:53,260 --> 00:30:56,380 it's raw in the sense of conversation. I do do a little 526 00:30:56,380 --> 00:30:59,740 bit of post editing. I don't go super fancy on it, but I do a 527 00:30:59,740 --> 00:31:03,300 little bit of it. And just because I'm still very 528 00:31:03,300 --> 00:31:06,360 uncomfortable with speaking, it's always been a problem of 529 00:31:06,360 --> 00:31:09,000 mine. Even on one on one situations like this, it's still 530 00:31:09,000 --> 00:31:12,240 very difficult for me. So there are a lot of the ums and ahs and 531 00:31:12,660 --> 00:31:16,740 and as the the good, the good thing is the edits are getting 532 00:31:16,740 --> 00:31:19,380 less and less. As the shows progress. I'm having to edit 533 00:31:19,380 --> 00:31:22,340 less and less, or I feel like I need to edit less and less. So 534 00:31:22,340 --> 00:31:28,400 it is becoming more more of a very raw conversation and just 535 00:31:28,400 --> 00:31:31,580 sort of like, let's see what we what we end up talking about 536 00:31:31,580 --> 00:31:32,000 today. 537 00:31:33,020 --> 00:31:36,920 Robert Plank: Well, fantastic. And if people want to tune in 538 00:31:36,920 --> 00:31:39,920 and find out what you are talking about today, where 539 00:31:39,920 --> 00:31:42,760 should they go? How do they subscribe? And is there any 540 00:31:42,760 --> 00:31:45,460 other website or resources that you want to recommend here 541 00:31:45,460 --> 00:31:45,940 today, 542 00:31:46,600 --> 00:31:50,200 Unknown: I would say the twistlife.com is the primary 543 00:31:50,260 --> 00:31:58,000 source. I'm still very new at doing this myself, so the 544 00:31:58,000 --> 00:32:01,140 website is still fairly raw. I've been doing everything 545 00:32:01,140 --> 00:32:04,320 myself. I do have, I do have some interns. But aside from 546 00:32:04,320 --> 00:32:07,800 that, I've been doing everything myself in line with the podcast. 547 00:32:08,160 --> 00:32:12,120 So the website's a little raw, the blogs are a little raw, the 548 00:32:12,120 --> 00:32:15,780 show notes are a little raw. I mean, we're in extreme infancy. 549 00:32:15,780 --> 00:32:20,960 So you know, if anybody's interested in in learning with 550 00:32:20,960 --> 00:32:24,500 me or growing with me, and seeing the evolution happen. 551 00:32:24,500 --> 00:32:27,560 It's happening right now in real time, on the website, on the 552 00:32:27,560 --> 00:32:33,680 twistlife.com, the social is the twist life, T, H, E, t, w, I, S, 553 00:32:33,680 --> 00:32:37,940 T, L, I, F, E, and then me, personally, I switch it up here 554 00:32:37,940 --> 00:32:41,200 and there. I'm still having this identity crisis between Brian 555 00:32:41,200 --> 00:32:45,160 and DJ twist. And some days my social says DJ twist, and some 556 00:32:45,160 --> 00:32:49,480 days my social says Brian. So for now, if anybody's interested 557 00:32:49,480 --> 00:32:53,140 in the podcast directly, the twistlife.com is the easiest 558 00:32:53,140 --> 00:32:53,440 way. 559 00:32:54,280 --> 00:32:57,160 Robert Plank: Fantastic. Well, if you out there in podcast land 560 00:32:57,280 --> 00:32:59,620 like listening to podcasts, which you should because you're 561 00:32:59,620 --> 00:33:02,640 listening to one now. And you like interviews which you listen 562 00:33:02,640 --> 00:33:07,260 to one now. Then if you want to get another second dose of that, 563 00:33:07,320 --> 00:33:13,080 go to the twist life.com and listen to DJ twist. Brian Orr 564 00:33:13,140 --> 00:33:17,100 talking about all kinds of cool and crazy guests. He talks about 565 00:33:17,160 --> 00:33:23,480 reality TV and DNA and adoption stories and boxing and quitting 566 00:33:23,480 --> 00:33:27,560 jobs with no backup plans. I mean, is there's nothing off 567 00:33:27,560 --> 00:33:30,920 limits. Is there a Is there a point when you say I won't take 568 00:33:30,920 --> 00:33:32,060 that sort of guest? 569 00:33:32,960 --> 00:33:35,960 Unknown: Yeah, I haven't gotten there yet. There's no politics 570 00:33:35,960 --> 00:33:38,900 on the show. So we can leave that. There's no politics 571 00:33:38,900 --> 00:33:45,880 whatsoever. But aside from that, it's, you know, I let's say we 572 00:33:45,880 --> 00:33:48,340 can who's the craziest, weirdest, like, I don't know 573 00:33:48,340 --> 00:33:52,300 some kind of like, like, death metal singer or something like 574 00:33:52,300 --> 00:33:55,420 that. I still want to know that guy's story. We might not play 575 00:33:55,420 --> 00:33:58,900 the music, but it would be kind of cool to know the story. So, 576 00:33:58,900 --> 00:34:02,160 no, I don't really, as of yet, there's not really anything off 577 00:34:02,160 --> 00:34:05,460 limits. It's sort of like, like it like it said, just the person 578 00:34:05,460 --> 00:34:09,300 behind the personality. Let's, I just want to talk to people and 579 00:34:09,300 --> 00:34:12,240 and, you know, just hear people tell their stories. 580 00:34:13,080 --> 00:34:16,800 Robert Plank: Well, fantastic. And so, so you listening, if you 581 00:34:16,920 --> 00:34:20,100 are tired of listening that the same old people having the same 582 00:34:20,100 --> 00:34:24,080 old advice, a mold mentors, and you want to get outside the box, 583 00:34:24,200 --> 00:34:29,180 the twist life.com is the place to go follow Brian on social at 584 00:34:29,180 --> 00:34:33,560 the twistlife.com and thanks so much Ryan for showing up and 585 00:34:33,560 --> 00:34:36,200 shooting the shit with me, since I guess we're cussing a little 586 00:34:36,200 --> 00:34:39,860 bit this episode, but we have fun. We go into all kinds of 587 00:34:39,860 --> 00:34:42,460 crazy topics. And and I hope you had fun, too. 588 00:34:42,700 --> 00:34:44,920 Unknown: Yeah, this was really good. Thanks so much for having 589 00:34:44,920 --> 00:34:45,400 me, Robert. I 590 00:34:45,400 --> 00:34:51,280 Robert Plank: appreciate it. Thank you. Want to listen to 591 00:34:51,280 --> 00:34:56,080 more fantastic marketers of the day. Subscribe to us at marketer 592 00:34:56,080 --> 00:35:01,380 of the day.com/itunes, and browse. Past episodes at 593 00:35:01,380 --> 00:35:02,760 marketer of the day.com.