1 00:00:00,000 --> 00:00:03,930 Robert Plank: marketer of the day Episode 739, solve 2 00:00:03,960 --> 00:00:08,670 systematize scale, build an online business, monetize your 3 00:00:08,670 --> 00:00:13,650 existing skills and master time management with Dr. Mike 4 00:00:13,650 --> 00:00:21,300 booming. All right, cool. So I'll set to jump in, see what 5 00:00:21,300 --> 00:00:22,710 happens. Yeah, let's do it. 6 00:00:23,280 --> 00:00:24,060 Unknown: Here we go. 7 00:00:26,130 --> 00:00:28,350 Robert Plank: Hey, everyone, and welcome back to the marketer of 8 00:00:28,350 --> 00:00:33,390 the day podcast, if you are a doctor of any kind, and you are 9 00:00:33,390 --> 00:00:35,880 struggling with money, which maybe you're not going to admit 10 00:00:35,880 --> 00:00:38,790 that you are, but you want to build the lifestyle that you 11 00:00:38,790 --> 00:00:41,400 thought you always could have in the medical profession, and this 12 00:00:41,400 --> 00:00:44,610 is the perfect podcast interview for you to listen to. And 13 00:00:44,610 --> 00:00:47,550 likewise, if you're not a doctor of any kind, but you're a 14 00:00:47,550 --> 00:00:50,610 business owner and entrepreneur, sometimes it helps for you to 15 00:00:50,610 --> 00:00:54,450 listen to other people's struggles off the beaten path 16 00:00:54,450 --> 00:00:57,540 and other niches that you may not be in. Because you might get 17 00:00:57,540 --> 00:01:01,380 a fresh perspective or tackling some of these business problems 18 00:01:01,380 --> 00:01:04,170 that you personally are having are not as painful because 19 00:01:04,350 --> 00:01:06,990 they're often some other space, but they're having similar 20 00:01:06,990 --> 00:01:10,770 problems as you are. So this is also the most important podcast 21 00:01:10,770 --> 00:01:13,200 interview that you'll ever listen to today. And the reason 22 00:01:13,230 --> 00:01:16,320 that why is going to be such a great show because we have Dr. 23 00:01:16,350 --> 00:01:21,210 Mike booming MD mph here. He is a physician strategist. He is an 24 00:01:21,240 --> 00:01:24,990 online health influencer. And he is a medical practice owner. So 25 00:01:25,050 --> 00:01:27,420 Dr. Mike, glad to catch up. Let him be talking to you, 26 00:01:27,720 --> 00:01:30,090 Mike Woo-Ming: Robert, thanks again and some honor to be on 27 00:01:30,090 --> 00:01:31,290 this podcast. 28 00:01:31,800 --> 00:01:33,840 Robert Plank: Yeah, and it's an honor to have you, we did a 29 00:01:33,840 --> 00:01:36,540 little bit of a swip swap, I was on your show, and you're on my 30 00:01:36,540 --> 00:01:40,290 show. And in this day and age of it being so crowded, so 31 00:01:40,290 --> 00:01:43,740 competitive having to stand out, we all have to maybe suck it up 32 00:01:43,740 --> 00:01:47,130 a little bit and do some of that publicity, right and look into 33 00:01:47,130 --> 00:01:50,670 what podcasts we can show on and share expertise. And so that's 34 00:01:50,670 --> 00:01:54,090 why I like a lot about you is you're not just a doctor, you do 35 00:01:54,090 --> 00:01:57,780 all these different things. So if someone said, What, who's Dr. 36 00:01:57,780 --> 00:02:00,720 Mike in a nutshell, who does he help? What makes them different? 37 00:02:00,720 --> 00:02:01,860 Would you say about that? 38 00:02:02,610 --> 00:02:04,590 Mike Woo-Ming: Well, that's a great question. I guess, you 39 00:02:04,590 --> 00:02:07,410 know, the first thing that comes out is people see the doctor and 40 00:02:07,440 --> 00:02:10,500 you know, on my neck before my name, and so I am a physician, 41 00:02:10,500 --> 00:02:15,750 first and foremost, I have a medical practice that I owned, 42 00:02:15,780 --> 00:02:18,930 mostly we do a med spa, and we do age management, but 43 00:02:18,930 --> 00:02:22,020 aesthetics, those kinds of things, as well as the vampire 44 00:02:22,020 --> 00:02:27,480 treatment. So I know that your help market, and I'm also an 45 00:02:27,480 --> 00:02:30,900 entrepreneur. And that's been always been in my blood ever 46 00:02:30,900 --> 00:02:35,460 since I started my first business in medical school. I'm 47 00:02:35,460 --> 00:02:40,050 not the biggest fan of having bosses, I like to proudly say 48 00:02:40,050 --> 00:02:45,960 that I am unemployable. And so I that is probably the best 49 00:02:45,990 --> 00:02:51,150 answer. And what I do is I help other businessmen, I help other 50 00:02:51,150 --> 00:02:54,360 physicians health, health practitioners start up their own 51 00:02:54,360 --> 00:02:58,290 business, both brick and mortar as well as online. It's my way 52 00:02:58,290 --> 00:03:01,860 of giving back I love working with with new people. And I love 53 00:03:01,860 --> 00:03:04,290 working with startups. And I definitely understand the ups 54 00:03:04,290 --> 00:03:06,060 and downs of being an entrepreneur. 55 00:03:06,810 --> 00:03:08,880 Robert Plank: Fantastic. And what I like what you said there 56 00:03:08,880 --> 00:03:12,870 is like you're unemployable. And I think that we all need to find 57 00:03:12,930 --> 00:03:16,920 the right fit for us, right like 40 or 50 years ago, you'd find 58 00:03:16,920 --> 00:03:20,100 your one job at working at the coal mine or at the gas station. 59 00:03:20,100 --> 00:03:23,280 And that was just your tracking. In this day and age, we all have 60 00:03:23,280 --> 00:03:26,820 choices. And maybe if we're unhappy with where we're at, 61 00:03:26,850 --> 00:03:30,390 maybe it maybe we do need a boss, or we just need a 62 00:03:30,390 --> 00:03:32,880 different boss, we need to partner up with someone who 63 00:03:33,090 --> 00:03:36,690 excites us. Or maybe we need to go out completely on our own and 64 00:03:36,750 --> 00:03:40,650 and be that boss at but the point is that in this day and 65 00:03:40,650 --> 00:03:44,340 age, we can try different things and maybe reinvent ourselves 66 00:03:44,610 --> 00:03:49,230 maybe five to 10 times throughout our life. So when you 67 00:03:49,230 --> 00:03:52,500 say that you're a doctor, I imagine that you didn't just 68 00:03:52,530 --> 00:03:55,620 start off as a doctor entrepreneur, right? Like you 69 00:03:55,620 --> 00:03:58,110 hear a lot about how you doctors, they go to medical 70 00:03:58,110 --> 00:04:02,010 school, they get into a lot of debt. They do like the hospital 71 00:04:02,010 --> 00:04:05,910 years of just kind of trying things out surviving paying the 72 00:04:05,910 --> 00:04:10,710 bills, what was the early, the early newly minted doctor years 73 00:04:10,710 --> 00:04:11,400 like for you? 74 00:04:12,060 --> 00:04:15,060 Mike Woo-Ming: I think what while he first became an 75 00:04:15,060 --> 00:04:18,480 entrepreneur was really is because I needed to, I think the 76 00:04:18,480 --> 00:04:22,830 first real life. first real foray into developing my own 77 00:04:22,830 --> 00:04:25,650 business was actually I was in residency when I was a doctor in 78 00:04:25,650 --> 00:04:29,280 training. I trained at the Mayo Clinic in Arizona in family 79 00:04:29,280 --> 00:04:32,460 medicine, and I did what you're not supposed to do. I bought a 80 00:04:32,460 --> 00:04:36,540 house and my wife at the time was a librarian. And during my 81 00:04:36,540 --> 00:04:42,240 first year of training, she got pregnant, and they didn't have 82 00:04:42,570 --> 00:04:47,640 family leave back then. And so when she got pregnant and have 83 00:04:47,640 --> 00:04:51,090 to go on maternity leave, she had to leave her job, and 84 00:04:51,090 --> 00:04:54,210 suddenly I lost half my income. Now as a medical resident, 85 00:04:54,240 --> 00:04:57,180 you're not making a lot of money, and now we've lost half 86 00:04:57,180 --> 00:05:00,780 of our income. So I had to figure out what to do. do and 87 00:05:00,780 --> 00:05:05,130 what I did was, I started a business online and this is back 88 00:05:05,130 --> 00:05:08,760 in the day. And I know Robert, you're, you're like me, you're 89 00:05:08,760 --> 00:05:11,610 here at the at the infancy almost of the internet. This is 90 00:05:11,610 --> 00:05:15,750 back in 9596. And I said, I need to see if I could start a 91 00:05:15,750 --> 00:05:20,640 business. And what I was doing at the time was, they knew I was 92 00:05:20,640 --> 00:05:23,010 a bit geeky in my residency program, they wanted me build a 93 00:05:23,010 --> 00:05:25,950 website. Now, there wasn't any YouTube videos back then, or 94 00:05:25,950 --> 00:05:28,350 anything that would help educate me, I went to Barnes and Noble 95 00:05:28,350 --> 00:05:33,630 and taught myself HTML. And I built a crude look in you know, 96 00:05:33,630 --> 00:05:38,220 the old 90s website that we all know and love for my residency 97 00:05:38,220 --> 00:05:43,260 program. And what happened was, I started to get questions I 98 00:05:43,260 --> 00:05:45,030 created, I put a little guestbook. Remember, if you 99 00:05:45,090 --> 00:05:46,860 guild guests books that they used to have on these home 100 00:05:46,860 --> 00:05:50,700 pages, and I was building their own site. And what I was 101 00:05:50,700 --> 00:05:54,060 getting, I was getting inquiries on people who wanted to get into 102 00:05:54,060 --> 00:05:57,270 the medical residency of their choice. So so just for those who 103 00:05:57,270 --> 00:05:59,670 might not know, after you go into medical school, you can 104 00:05:59,670 --> 00:06:02,340 decide on your different specialties, could be emergency 105 00:06:02,340 --> 00:06:06,240 medicine, surgery, Family Medicine, whatever. And I got 106 00:06:06,270 --> 00:06:10,080 into my first choice, and they were asking me questions and how 107 00:06:10,080 --> 00:06:14,220 to do it. And so I started to ask giving people advice for 108 00:06:14,220 --> 00:06:18,360 this. And what happened was, I just got busy, because as an 109 00:06:18,390 --> 00:06:20,970 intern, I'm working 100 plus hours plus I got up my wife 110 00:06:20,970 --> 00:06:24,660 who's leaving, I'm stressed out about that. And I said, You know 111 00:06:24,660 --> 00:06:29,370 what, I you guys are asking me all these questions. And I love 112 00:06:29,370 --> 00:06:32,610 to help you, but I don't have time to answer it. And what I'll 113 00:06:32,610 --> 00:06:36,090 do is I will print up my frequently asked questions of 114 00:06:36,090 --> 00:06:40,290 how to get into the residency of your choice. And, and Robert, 115 00:06:40,290 --> 00:06:44,250 back, then there is no PDF or anything like that, or how to 116 00:06:44,280 --> 00:06:48,420 deliver it digitally. And I said, Give me write me a check 117 00:06:48,420 --> 00:06:52,350 for $25. And what I did is I went to Kinko's, and they 118 00:06:52,350 --> 00:06:56,670 printed out like my favorite questions and answers of that, 119 00:06:56,670 --> 00:07:02,130 and I send it to them. And it's really funny looking back at it, 120 00:07:02,160 --> 00:07:04,830 but and I didn't think anything of it. But then what happened 121 00:07:04,830 --> 00:07:08,220 was crazy, I started to get checks in the mail, from all of 122 00:07:08,220 --> 00:07:12,390 these different pre med students and international doctors who 123 00:07:12,390 --> 00:07:16,830 wanted to get into us. And then I said, I might be hitting onto 124 00:07:16,830 --> 00:07:19,470 something. Now, I didn't know anything about information 125 00:07:19,470 --> 00:07:24,510 products or selling content. I was just like, I said, I'm kind 126 00:07:24,510 --> 00:07:29,220 of desperate, and we need some money. And I created my first 127 00:07:29,970 --> 00:07:33,510 information product. And then what that led to was my wife has 128 00:07:33,510 --> 00:07:36,690 said, if we got these checks in the mail, you know, I can like, 129 00:07:37,020 --> 00:07:39,510 I've noticed the questions you're getting like how is they 130 00:07:39,510 --> 00:07:42,120 don't know how to put together like a resume. They don't know 131 00:07:42,120 --> 00:07:44,700 how to write a personal statement. And I knew that there 132 00:07:44,700 --> 00:07:47,370 were services like that in medical school. And so why don't 133 00:07:47,370 --> 00:07:51,330 we offer the same thing, but we'll offer it online. And what 134 00:07:51,330 --> 00:07:55,620 happened was, we started developing services. And, again, 135 00:07:56,310 --> 00:07:59,700 I developed my first information product business, I'm gonna tell 136 00:07:59,700 --> 00:08:02,490 you how I got wealthy on or I got rich, I mean that we had the 137 00:08:02,490 --> 00:08:05,100 business for about a few years until I decided, you know, got 138 00:08:05,100 --> 00:08:08,520 got into my real jobs. And so I got it for a few years. But it 139 00:08:08,520 --> 00:08:11,640 really helped us in where we were really struggling to help 140 00:08:11,640 --> 00:08:15,720 pay the bills, she could work at home. And it developed my first 141 00:08:15,750 --> 00:08:18,570 information products and services. And that was like, 142 00:08:18,810 --> 00:08:21,240 This is pretty amazing, because I'm just getting these checks. 143 00:08:21,240 --> 00:08:24,570 And I'm not working, not substituting time for money. And 144 00:08:24,600 --> 00:08:29,550 I am helping people by just giving content that I know and 145 00:08:29,550 --> 00:08:33,570 then getting paid for it. So that's that is the kind of my 146 00:08:33,570 --> 00:08:35,580 first foray into entrepreneurship. 147 00:08:36,360 --> 00:08:38,610 Robert Plank: Fantastic. And what's what's cool about that is 148 00:08:38,610 --> 00:08:42,660 that well, first of all, it's always fun to think of how how 149 00:08:42,660 --> 00:08:45,720 well, just old fashioned things used to be right how low tech 150 00:08:45,720 --> 00:08:49,470 everything was like, you had to go to your mailbox and get a 151 00:08:49,500 --> 00:08:52,350 check in the mail that someone had a Wait, who knows how many 152 00:08:52,350 --> 00:08:55,440 days to get it. And then he had to go and cash the check. And 153 00:08:55,440 --> 00:08:58,230 then you had to go to Kinko's and make your copy or get your 154 00:08:58,230 --> 00:09:02,040 pile of copies from before and then put that in an envelope and 155 00:09:02,040 --> 00:09:05,430 then mail it back. But I mean, that's how that mail order stuff 156 00:09:05,430 --> 00:09:08,970 has been since the 60s and 70s. Right. But what's good about 157 00:09:08,970 --> 00:09:12,480 that is that the principles are still the same, right? And 158 00:09:12,480 --> 00:09:14,610 nowadays, like it's all fast, and it's instant, and it's 159 00:09:14,610 --> 00:09:18,240 digital and and sometimes we're expected to give things away for 160 00:09:18,240 --> 00:09:21,750 free on a podcast. And then the real good information is being 161 00:09:21,750 --> 00:09:24,900 that sold but but I like a lot about that is that first of all, 162 00:09:24,900 --> 00:09:28,380 there were there were things that maybe at first, were easy 163 00:09:28,380 --> 00:09:30,840 and common and simple for you. And so it didn't even really 164 00:09:30,840 --> 00:09:34,620 occur to you much it seems like to sell the information until 165 00:09:34,620 --> 00:09:37,320 people were asking these questions. And then they were 166 00:09:37,320 --> 00:09:40,080 asking the questions again and again. So then you realize, 167 00:09:40,080 --> 00:09:43,620 well, I'm not wasting my time just answering some obscure off 168 00:09:43,620 --> 00:09:46,680 the wall thing like people are like, they don't have the answer 169 00:09:46,680 --> 00:09:49,710 to this. And maybe there are some other resources available 170 00:09:49,710 --> 00:09:52,050 here there but they're not offered online. They're not 171 00:09:52,050 --> 00:09:55,560 easily accessible. If people are asking these in a guest book of 172 00:09:55,560 --> 00:09:58,320 all places, then they're just not getting the answers they 173 00:09:58,320 --> 00:10:00,870 need. And I mean that's still a thing today, people Still 174 00:10:01,050 --> 00:10:04,650 looking around the internet with these desperate problems, and 175 00:10:04,740 --> 00:10:07,680 they maybe need like more of a step by step system or something 176 00:10:07,680 --> 00:10:11,850 more specific to their needs. And then you you went from that 177 00:10:11,880 --> 00:10:17,040 stage to having a little bit of an aka test balloon. And you you 178 00:10:17,040 --> 00:10:20,520 created something simple this Frequently Asked Questions print 179 00:10:20,520 --> 00:10:23,970 out, and then you just you said, Okay, I'm just going to spend 180 00:10:23,970 --> 00:10:26,160 some time making this and see how it sells. And then once it 181 00:10:26,160 --> 00:10:29,430 sells, you're like, well, now I have a proven thing here, 182 00:10:29,430 --> 00:10:31,530 because it's not just thinking people are asking for 183 00:10:31,530 --> 00:10:34,650 downloading, they're actually paying money to get it. And then 184 00:10:34,650 --> 00:10:37,980 you listen to not just everyone on the whole community of the 185 00:10:37,980 --> 00:10:41,760 whole internet, you listen to those exact buyers about what 186 00:10:41,760 --> 00:10:44,940 they wanted from then on. And I mean, I think that you and I 187 00:10:44,940 --> 00:10:48,270 both have experienced that have you create some kind of product 188 00:10:48,270 --> 00:10:50,760 that first of all, you don't even know people want it, but 189 00:10:50,760 --> 00:10:53,970 then they do. And then from there, it leads into all these 190 00:10:53,970 --> 00:10:56,970 other paths with these other problems people have and 191 00:10:56,970 --> 00:11:00,840 solutions that you then provide. So you said that this 192 00:11:00,870 --> 00:11:03,780 information product was kind of your first success. And then 193 00:11:03,780 --> 00:11:06,930 that led into that the real jobs, the real businesses. So 194 00:11:06,930 --> 00:11:09,450 then, like, what did those sorts of leads? What are these real 195 00:11:09,450 --> 00:11:10,770 businesses we're talking about? 196 00:11:10,800 --> 00:11:14,640 Mike Woo-Ming: Well, well, I had it until I got out of residency. 197 00:11:14,670 --> 00:11:18,150 And so my real job was my first job as a doctor, as a physician, 198 00:11:18,150 --> 00:11:22,770 seeing patients there. And that and then that time, you know, it 199 00:11:22,770 --> 00:11:25,590 was like, Okay, now making making the big bucks, and right, 200 00:11:25,590 --> 00:11:29,940 so I became an employee. And then when I became an employee, 201 00:11:30,060 --> 00:11:34,020 I remember getting my first check. And then I was like, I 202 00:11:34,020 --> 00:11:38,340 think something's missing here. Because the money that I was 203 00:11:38,340 --> 00:11:40,950 guaranteed is not the money that I'm getting in my check. And 204 00:11:40,950 --> 00:11:44,670 then I wrote learned all about things like fica and taxes and 205 00:11:44,940 --> 00:11:47,520 these kinds of things. And the other thing that I learned is, 206 00:11:47,520 --> 00:11:50,280 when I had a guaranteed contract, it wasn't that I was 207 00:11:50,280 --> 00:11:53,910 guaranteed that amount of hours, I could be working 40 hours, I 208 00:11:53,910 --> 00:11:56,910 could be working 60 plus hours, I'm still getting the same 209 00:11:56,910 --> 00:12:00,960 amount. And so that got me really, you know, disgruntled 210 00:12:00,960 --> 00:12:04,110 and now here I am, I'm getting these checks in this business. 211 00:12:04,110 --> 00:12:07,110 And it's it's home business that it's really working. But now 212 00:12:07,140 --> 00:12:10,200 I'm, you know, working helping patients, which I still love to 213 00:12:10,200 --> 00:12:12,750 do, I still love medicine, but I didn't love what medicine was 214 00:12:12,750 --> 00:12:17,550 doing to me. So I would be getting these new positions. So 215 00:12:17,730 --> 00:12:21,510 for example, they wanted me to see more geriatric patients. So 216 00:12:21,510 --> 00:12:24,360 they put me on as the nursing home director for three nursing 217 00:12:24,360 --> 00:12:28,710 homes, I would do extra call in the hospital, because he wanted 218 00:12:28,710 --> 00:12:32,490 me to be more well rounded. And I started to get all of these 219 00:12:32,520 --> 00:12:37,590 different positions. And with no increase in my pay. And there's 220 00:12:37,590 --> 00:12:40,170 a reason why many doctors and many health care professionals 221 00:12:40,170 --> 00:12:44,340 are getting burnt out is we're getting we're losing our 222 00:12:44,340 --> 00:12:48,120 autonomy, we're getting decision made by the powers that be that 223 00:12:48,120 --> 00:12:52,860 may or may not have our patient's best intentions in 224 00:12:52,860 --> 00:12:58,650 mind. And so that's when I realized that I'm slowly 225 00:12:58,650 --> 00:13:01,980 becoming unemployable. And maybe there's something to this 226 00:13:02,010 --> 00:13:07,050 internet thing that was attracting me more. So I 227 00:13:07,050 --> 00:13:10,140 remember going to my first conference, internet business 228 00:13:10,140 --> 00:13:14,940 conference 2003. Guy, you probably remember Carl coletti, 229 00:13:14,940 --> 00:13:18,000 and the internet marketing super conference. And at that 230 00:13:18,000 --> 00:13:22,710 conference, onstage was Jeff Walker at his first event 231 00:13:22,710 --> 00:13:29,040 speaking. Who else was there? Ryan deiss, who probably looks 232 00:13:29,040 --> 00:13:31,110 about the same age as he did back then. 233 00:13:31,709 --> 00:13:33,269 Robert Plank: He was probably like, 13, back then 234 00:13:33,270 --> 00:13:35,430 Mike Woo-Ming: he was like 30. That was his first time in 235 00:13:35,430 --> 00:13:38,130 there. And if you if you don't know some of the names, these 236 00:13:38,130 --> 00:13:41,100 are probably what I like that, you know, quote gurus in the 237 00:13:41,100 --> 00:13:45,120 internet business space. And I've actually met Frank Kern, 238 00:13:45,150 --> 00:13:48,780 who you knew not done event, both. Armand Warren's big 239 00:13:48,780 --> 00:13:52,890 seminar, I think I went there like a few months later, and I 240 00:13:52,890 --> 00:13:57,120 see this guy, and he's in France, a friend. I call him a 241 00:13:57,120 --> 00:14:01,170 friend of me. And I see this guy, he's got long hair, he's 242 00:14:01,170 --> 00:14:05,700 got a black shirt, black pants, looks a bit disheveled. It looks 243 00:14:05,700 --> 00:14:10,560 like some guy that I might have to give $1 to you on the road. 244 00:14:11,190 --> 00:14:14,850 And I see him in my mind, as you come into the room, like he's 245 00:14:14,850 --> 00:14:17,850 like this Hush. And all of these attendees were like, hey, that's 246 00:14:17,850 --> 00:14:21,780 my current. I go, that's very current. And he's on stage. And 247 00:14:21,780 --> 00:14:25,110 he's, you know, swearing and talking to a store, but the man 248 00:14:25,110 --> 00:14:29,550 was brilliant. And here, he was working 50 to 60 hours a week. 249 00:14:30,090 --> 00:14:34,410 And I'm seeing this guy, and I don't know what to think. And 250 00:14:34,470 --> 00:14:37,620 this guy's a millionaire. And I've gone. I went through all of 251 00:14:37,620 --> 00:14:40,290 this school, and I'm seeing this. I told Frank this story, 252 00:14:40,320 --> 00:14:44,280 and he laughs at it, but I go, you're one of the main reasons 253 00:14:44,280 --> 00:14:48,390 why I got into because I said, if he can do it, then I can do 254 00:14:48,390 --> 00:14:48,840 it to 255 00:14:51,420 --> 00:14:54,300 Robert Plank: this homeless looking guy to do me a doctor 256 00:14:54,300 --> 00:14:54,810 maybe has 257 00:14:54,810 --> 00:14:57,420 Mike Woo-Ming: a shot. Yes, yeah, it was more of an ego 258 00:14:57,420 --> 00:15:00,780 different thing. And so I eventually ended up becoming one 259 00:15:00,780 --> 00:15:04,710 of his students, I follow, you know, follow where the success I 260 00:15:04,710 --> 00:15:08,700 had some other gurus, quote gurus that I'd befriended to 261 00:15:08,700 --> 00:15:14,130 help kind of show me the ropes and learn about taking the 262 00:15:14,130 --> 00:15:17,250 principles, as you talked about understanding about is if you 263 00:15:17,250 --> 00:15:21,090 have information that people will want, that helps people 264 00:15:21,090 --> 00:15:24,240 change their lives having to do something with health or 265 00:15:24,240 --> 00:15:28,290 relationships or increasing their income, then you have a 266 00:15:28,290 --> 00:15:31,470 niche that you can go to, and just telling people what you 267 00:15:31,470 --> 00:15:35,160 know, and then getting paid for it on your own time, and it's 268 00:15:35,160 --> 00:15:39,360 not substituting time for money. So that's always been my kind of 269 00:15:39,510 --> 00:15:44,820 megaphone and to and to helping many, many of my colleagues who 270 00:15:45,180 --> 00:15:48,210 are getting burnt out, or even if you're not a doctor, and 271 00:15:48,210 --> 00:15:50,820 you're working for someone else. And again, there's nothing wrong 272 00:15:50,820 --> 00:15:55,800 to it, there's definitely people who love the stability of being 273 00:15:55,800 --> 00:15:58,680 employed, getting the you know, the code, health insurance, and 274 00:15:58,680 --> 00:16:01,320 benefits and all that kind of stuff. But, you know, I think 275 00:16:01,350 --> 00:16:04,380 how the world works is because of entrepreneurs, and you know, 276 00:16:04,380 --> 00:16:08,580 we can do some good, and then get paid while doing it. You 277 00:16:08,580 --> 00:16:12,870 know, that's kind of been my, I guess, message. And I said, 278 00:16:12,870 --> 00:16:14,880 that's something that I want to do. And that's kind of my 279 00:16:14,880 --> 00:16:17,730 message in my life. And that's why I love connecting with 280 00:16:17,970 --> 00:16:22,410 yourself, it and others who kind of take that mantra about just, 281 00:16:22,650 --> 00:16:25,590 you know, sharing content and then sharing you know, the 282 00:16:25,590 --> 00:16:26,790 benefits of entrepreneurship. 283 00:16:27,510 --> 00:16:29,610 Robert Plank: Right. And as you said, Be yourself like Frank 284 00:16:29,610 --> 00:16:33,030 Kern decided to look the way that he looked, I mean, you can 285 00:16:33,030 --> 00:16:36,720 choose the shower or not, or or shave or gory how it or not at, 286 00:16:36,720 --> 00:16:42,330 but why not just express the the person that you want to be and, 287 00:16:42,390 --> 00:16:45,180 and focus on the important things and so when you're when 288 00:16:45,180 --> 00:16:47,130 you're explaining these, these things, like you know, having 289 00:16:47,130 --> 00:16:50,340 information product and, and go out there and network, what 290 00:16:50,340 --> 00:16:54,720 really hits hard for me is that it doesn't have to be all or 291 00:16:54,720 --> 00:16:58,170 nothing, right? You don't have to just completely quit our jobs 292 00:16:58,170 --> 00:17:00,960 and then put out some some ebooks or put out some courses. 293 00:17:01,020 --> 00:17:04,440 And it's probably better if we have these multiple streams of 294 00:17:04,440 --> 00:17:07,110 income. So like you said, like the the wife got pregnant and 295 00:17:07,110 --> 00:17:09,690 had to quit the librarian job, and you're still working as a 296 00:17:09,690 --> 00:17:13,230 doctor, but then also create this other supplemental income. 297 00:17:13,230 --> 00:17:18,360 So it's and me myself, I had, I probably it took me about three 298 00:17:18,360 --> 00:17:20,760 years to quit my job. And the whole time all these other 299 00:17:20,760 --> 00:17:23,070 internet marketers are saying, Well, why don't you just like go 300 00:17:23,070 --> 00:17:26,100 all in and quit. And I'm like, because I want to, I want to 301 00:17:26,100 --> 00:17:28,410 kind of have the best of both worlds, right, I want to have my 302 00:17:28,410 --> 00:17:32,310 cake and eat it too. I want to have maybe the stability of this 303 00:17:32,310 --> 00:17:35,580 job that is maybe a little bit of a career path, but doesn't 304 00:17:35,580 --> 00:17:38,820 quite pay as much as I'd like. And then also, when I go home, 305 00:17:38,820 --> 00:17:42,930 kind of have the fun and, you know, generate this extra income 306 00:17:42,930 --> 00:17:47,160 and then maybe see what wins or see which is a better fit. So 307 00:17:47,220 --> 00:17:50,610 with you doing these multiple things, I know that like at the 308 00:17:50,610 --> 00:17:54,450 time you had the you know, the information products and the day 309 00:17:54,450 --> 00:17:57,030 job, and now you have multiple businesses, do you have any 310 00:17:57,030 --> 00:18:00,870 secrets to share with us about how to just find the time for 311 00:18:00,870 --> 00:18:03,780 everything, because I'm sure that some even some of the 312 00:18:03,780 --> 00:18:06,780 doctors who might be listening to this show are thinking, well, 313 00:18:06,780 --> 00:18:11,040 it's it sounds good for you that like, you know, you can go and 314 00:18:11,070 --> 00:18:13,710 off a conference, but they might say I'm a busy doctor, I've got 315 00:18:13,710 --> 00:18:16,320 commitments. So how do you find the time? And how do you find 316 00:18:16,410 --> 00:18:19,170 the energy to do multiple things at once here? 317 00:18:19,740 --> 00:18:22,380 Mike Woo-Ming: Yeah, and, and I'll address it. But one thing 318 00:18:22,440 --> 00:18:26,250 that I do want to mention too, is when I hear doctors say that 319 00:18:26,250 --> 00:18:30,300 they don't have the time, when I asked him more, but they don't 320 00:18:30,300 --> 00:18:32,670 have the time, they definitely do have the time and most want 321 00:18:32,670 --> 00:18:35,700 to compensate, you don't have the motivation to do it, they 322 00:18:35,730 --> 00:18:37,770 you know, they say they don't have the time, but then they're, 323 00:18:37,800 --> 00:18:41,850 you know, watching TV or, you know, playing on their phone, if 324 00:18:41,850 --> 00:18:45,480 you really like you need to do something, you need to change 325 00:18:45,510 --> 00:18:49,590 it, you'll find the time to do it for myself, like I said, when 326 00:18:49,590 --> 00:18:51,960 my wife got pregnant, I didn't have a half an income. So I had 327 00:18:51,960 --> 00:18:55,020 to do something. And I was already working 100 plus hours a 328 00:18:55,020 --> 00:18:57,510 week as an intern, you know, getting a second job wasn't 329 00:18:57,510 --> 00:19:00,750 going to cut it for it. So it's really good that you kind of 330 00:19:00,750 --> 00:19:05,940 want it but but like I said, I've always been, you know, I've 331 00:19:05,940 --> 00:19:09,000 been trying to at least you know, and I'm never always going 332 00:19:09,000 --> 00:19:12,150 to get there is you know increased my productivity via 333 00:19:12,150 --> 00:19:15,870 productivity in that buying courses like yourself like that 334 00:19:15,870 --> 00:19:18,720 you provide like the time management for for crap that you 335 00:19:18,750 --> 00:19:24,270 did that you can still buy right online as well. And so I've just 336 00:19:24,270 --> 00:19:28,020 been productivity night and I and I've gone through things 337 00:19:28,020 --> 00:19:32,250 like should I do paper planners, should I do an app on there too, 338 00:19:32,250 --> 00:19:35,100 and I keep switching things so I'm never going to perfect it. 339 00:19:35,310 --> 00:19:40,710 But what I what I've done is I've kind of now come across is 340 00:19:40,800 --> 00:19:44,280 is when they say like you can multitask? I think that's a 341 00:19:44,280 --> 00:19:47,610 misnomer because it's what happens is you get kind of 342 00:19:47,610 --> 00:19:51,600 scattered. So what I've done primarily is in I forgot where I 343 00:19:51,600 --> 00:19:55,800 learned this from is I try to determine so I've got multiple 344 00:19:55,830 --> 00:19:58,620 businesses. I have my clinic I also co managed a lots of 345 00:19:58,620 --> 00:20:01,650 different clinics. The first thing is I have a team. So I 346 00:20:01,650 --> 00:20:05,640 have a personal assistant, that helps me out a lot of time the 347 00:20:05,640 --> 00:20:10,200 name is Jenny, she's worked for me over 10 plus years. And, you 348 00:20:10,200 --> 00:20:12,930 know, she helps managers things that I'm not really great at, 349 00:20:12,930 --> 00:20:16,320 like customer support, and managing things. Like if I'm 350 00:20:16,320 --> 00:20:19,590 speaking and managing flights and hotels and those kinds of 351 00:20:19,590 --> 00:20:23,460 things. Those are the kinds of things outsource a lot of 352 00:20:23,460 --> 00:20:27,570 different things. In my own personal life, like, you know, 353 00:20:27,570 --> 00:20:32,550 we have AIDS for kids, when they were younger, we've had, you 354 00:20:32,550 --> 00:20:36,150 know, gardeners, those kinds of things. So those kinds of things 355 00:20:36,150 --> 00:20:39,510 that I don't like to do, or I'm not great at, I have other 356 00:20:39,510 --> 00:20:42,540 people much better at doing those kinds of things to help me 357 00:20:42,570 --> 00:20:47,640 and then kind of focus on like, what are my big pictures? What 358 00:20:47,640 --> 00:20:52,200 what I learned was, you know, learning from someone like, and 359 00:20:52,710 --> 00:20:54,900 I don't want this to be polarizing, but you know, with 360 00:20:54,900 --> 00:20:58,830 Trump, you know, when he had his real estate business, you know, 361 00:20:59,250 --> 00:21:03,330 he wasn't the one making sure that the roofs were your were 362 00:21:03,330 --> 00:21:05,820 steady, and the bathroom fixtures were all there, right, 363 00:21:05,820 --> 00:21:09,360 you just managing things from the top. And so what I've tried 364 00:21:09,360 --> 00:21:14,250 to do is to manage, being at the top of my businesses, and let 365 00:21:14,250 --> 00:21:18,720 the people who are much better at running the business, really 366 00:21:18,720 --> 00:21:23,130 kind of lead the business. So for example, well, yesterday, we 367 00:21:23,130 --> 00:21:25,590 tried to have a meeting once a month from our clinic, 368 00:21:26,550 --> 00:21:30,240 Institute, our meeting, and I'm leading the meeting, but I'm 369 00:21:30,240 --> 00:21:33,240 leading it with my office manager. So I you know, my 370 00:21:33,240 --> 00:21:37,590 clinic right now it's operating as I'm talking with you, and 371 00:21:37,590 --> 00:21:41,550 they're managing the day to days dealing with the patients, I 372 00:21:41,550 --> 00:21:44,730 have a nurse practitioner who's working there all day, she 373 00:21:44,730 --> 00:21:47,010 contacts me if he has any questions, but for the most 374 00:21:47,010 --> 00:21:51,360 part, I find people who are talented, and who are 375 00:21:51,360 --> 00:21:55,800 independent, and be able to handle that day to day kind of 376 00:21:55,800 --> 00:21:59,400 stuff, dealing with patients, those kinds of things, because 377 00:21:59,400 --> 00:22:02,610 what happened was, and I see this, a lot of times when 378 00:22:02,610 --> 00:22:07,500 doctors start their own clinic or med spas is they are their 379 00:22:07,500 --> 00:22:10,470 number one employee, right. So they're seeing the patients, but 380 00:22:10,470 --> 00:22:13,170 they're also being involved in payroll, they're dealing with 381 00:22:14,310 --> 00:22:18,180 answering the phones, and you can't do that. And it certainly 382 00:22:18,180 --> 00:22:20,910 didn't get to the point where I'm at today, where I'm there, 383 00:22:20,940 --> 00:22:25,380 like once a week or half day a week. It takes time. But I think 384 00:22:25,410 --> 00:22:29,880 where it starts is is just finding great talent. And also 385 00:22:29,880 --> 00:22:34,710 the other thing is, I'm a bit of a bit of a control issues. And 386 00:22:35,130 --> 00:22:38,760 you can't do that if you want to grow. And if you want to scale. 387 00:22:38,790 --> 00:22:41,190 So that's another thing that I had to learn is to be able to 388 00:22:41,190 --> 00:22:45,510 back off. And tonight, not micromanage things. I work with 389 00:22:45,510 --> 00:22:47,610 doctors who have their own clinics, I saw one where he 390 00:22:47,610 --> 00:22:50,190 basically says, You know, I don't know how you're finding 391 00:22:50,190 --> 00:22:53,430 employees these days, they're not doing what I want. And he's 392 00:22:53,520 --> 00:22:57,570 going through employees, you know, in and out, they're here, 393 00:22:57,570 --> 00:22:59,820 and then they leave. And what's happened is he's micromanaging, 394 00:22:59,820 --> 00:23:03,930 you know, and, and, you know, he's pissing him off, and he's 395 00:23:03,930 --> 00:23:07,560 not getting anything done. And it was, you know, it was, it was 396 00:23:07,740 --> 00:23:12,720 not surprising that his business wasn't doing well. So in terms 397 00:23:12,720 --> 00:23:15,720 of that, I guess the first thing is just finding, you know, the 398 00:23:15,720 --> 00:23:17,400 talent, you know, to do this. 399 00:23:18,750 --> 00:23:25,050 And add in letting them be and independent, and then kind of 400 00:23:25,080 --> 00:23:28,980 watching everything. But that's my first thing. And then second 401 00:23:28,980 --> 00:23:34,560 thing is, is something I recently read in a book by His 402 00:23:34,560 --> 00:23:37,680 name is Fertitta, he owns the Houston Rockets. He has 403 00:23:37,680 --> 00:23:40,320 something called he says know the numbers. And a lot of and 404 00:23:40,320 --> 00:23:42,900 this is something that I've been learning about it's like know 405 00:23:42,900 --> 00:23:46,290 the numbers in your business know about ROI know about, if 406 00:23:46,290 --> 00:23:49,080 you have products and services, how much are these products 407 00:23:49,080 --> 00:23:52,650 costing you? But how much are you selling? And are you making 408 00:23:52,650 --> 00:23:56,190 money? Or are you not? And a lot of times in entrepreneur, you 409 00:23:56,190 --> 00:23:59,670 know, like we do a big launch. And we're all super excited, 410 00:23:59,670 --> 00:24:02,670 we're all pumped up. But then you know, things happen, you 411 00:24:02,670 --> 00:24:05,430 might get refunds or chargebacks. And you might have 412 00:24:05,550 --> 00:24:10,350 to hire a programmer. And now the programmer is asking for 413 00:24:10,350 --> 00:24:13,620 more money and get to where there's something wrong with the 414 00:24:13,620 --> 00:24:17,310 software's you got to pay them more money. And then what 415 00:24:17,310 --> 00:24:19,890 happens is we just kind of like look at the big number, but then 416 00:24:19,890 --> 00:24:23,880 when we like realize all the different expenses, then we like 417 00:24:23,910 --> 00:24:28,500 oh crap. And then we don't find out until it's too late that we 418 00:24:28,500 --> 00:24:31,380 got to shut down the business. So that's something that I'm 419 00:24:31,380 --> 00:24:35,160 still striving to do is is having it I would love to be 420 00:24:35,160 --> 00:24:40,320 able to like look at all my numbers and know by the day how 421 00:24:40,320 --> 00:24:44,970 the business is doing. But it's those kinds of things that as an 422 00:24:44,970 --> 00:24:48,030 entrepreneur, they're not going to really teach you what to do 423 00:24:48,030 --> 00:24:51,450 you just kind of have to figure it out. But yeah, those are a 424 00:24:51,450 --> 00:24:53,340 couple of things that I could share just off the top of my 425 00:24:53,340 --> 00:24:53,730 head. 426 00:24:54,480 --> 00:24:57,120 Robert Plank: And that's great and I'm hearing it's almost like 427 00:24:57,120 --> 00:25:00,600 we could almost assemble like a Think and Grow Rich type of Your 428 00:25:00,600 --> 00:25:03,210 like list of attributes for entrepreneurs to have here 429 00:25:03,210 --> 00:25:06,930 because what I'm hearing from you is, a lot of it is like the 430 00:25:06,960 --> 00:25:09,930 self discovery and trial and error. Like you said, You tried 431 00:25:09,930 --> 00:25:13,680 different productivity tools and day planners and I can relate to 432 00:25:13,680 --> 00:25:16,290 I was what still works for me, the best is just, you know, 433 00:25:16,290 --> 00:25:18,930 writing down some tasks on a piece of paper, but like, I've 434 00:25:18,930 --> 00:25:22,500 messed with the apps and like platforms, like focus at will, 435 00:25:22,500 --> 00:25:26,850 where they like, play, sounds like the rain, pitter pattering 436 00:25:26,850 --> 00:25:30,060 down and things like that. And, and sometimes it's like, you try 437 00:25:30,060 --> 00:25:32,430 different things, and one system works. And then it works for you 438 00:25:32,430 --> 00:25:34,770 for a while. And then for whatever reason, like the I 439 00:25:34,770 --> 00:25:37,260 don't know, the brain pathways change, but but it's like, 440 00:25:37,290 --> 00:25:40,320 never, never fixed right, always in motion. So I think that 441 00:25:40,320 --> 00:25:43,620 that's a really, a really good tip right there is, if you don't 442 00:25:43,620 --> 00:25:46,350 have any kind of a productivity system, if you just wing it, 443 00:25:46,380 --> 00:25:49,380 that won't work, maybe try different things. And I mean, 444 00:25:49,440 --> 00:25:52,890 they're inventing off all kinds of new ways to be more 445 00:25:52,890 --> 00:25:55,590 productive over time. I mean, you could probably go on Fiverr 446 00:25:55,590 --> 00:25:58,350 or Upwork, and hire someone just to like, give you a phone call 447 00:25:58,350 --> 00:26:00,480 or send you a text every day, just to make sure you're 448 00:26:00,480 --> 00:26:03,060 sticking to your goals. There's all kinds of crazy outside the 449 00:26:03,060 --> 00:26:06,270 box things that we're doing. But then you also mentioned there 450 00:26:06,270 --> 00:26:10,380 about how there will always be those disasters. So maybe it's 451 00:26:10,380 --> 00:26:13,860 better to embrace the chaos, right to be ready for might not 452 00:26:13,860 --> 00:26:16,530 be ready. But when the programmer wants more money, or 453 00:26:16,530 --> 00:26:20,070 when the when the app crashes, or when the employee quits, 454 00:26:20,070 --> 00:26:22,620 maybe we just know that there's going to be some crazy things 455 00:26:22,620 --> 00:26:26,670 happening and for you to adjust. And then it also seems like 456 00:26:26,670 --> 00:26:30,180 you're saying here that like being a control freak is good, 457 00:26:30,180 --> 00:26:34,020 as long as you kind of point the firehose in the right direction, 458 00:26:34,020 --> 00:26:37,860 right? Because we might just be messing up our own business for 459 00:26:37,860 --> 00:26:40,620 watching and not having the trust and not having that 460 00:26:40,620 --> 00:26:44,370 ability to let go of what the employees are doing. And maybe 461 00:26:44,370 --> 00:26:47,220 we need to be like a control freak, or first and figure out 462 00:26:47,250 --> 00:26:49,710 you know, who's a good fit or Who's that good talent, we're 463 00:26:49,710 --> 00:26:53,040 hiring. But then at a certain point, maybe redirect that into, 464 00:26:53,040 --> 00:26:55,860 like, you were saying, take some time off, figure out the big 465 00:26:55,860 --> 00:26:58,890 picture, figure out what your big plan is, and maybe apply the 466 00:26:58,890 --> 00:27:02,610 control freakness to the numbers so that you really know where 467 00:27:02,610 --> 00:27:06,450 your business is. So let people do those. Those I mean, still 468 00:27:06,450 --> 00:27:10,050 important, but kind of lower wage tasks, like answering the 469 00:27:10,050 --> 00:27:12,330 phone or figuring out appointments, because there's 470 00:27:12,330 --> 00:27:15,780 only one of you. But it seems like that's kind of like a long 471 00:27:15,780 --> 00:27:20,040 process right in, in letting go the ego and kind of knowing 472 00:27:20,040 --> 00:27:23,580 where your strengths and weaknesses are and let someone 473 00:27:23,580 --> 00:27:27,930 else handle the weaknesses. And that way, you can focus more on 474 00:27:27,930 --> 00:27:31,740 your strengths. And so as we're beginning to ramp up wind down 475 00:27:31,740 --> 00:27:35,310 here, I kind of have two or two, maybe three final questions 476 00:27:35,310 --> 00:27:38,910 here. One thing is, I've always want to know, like, what's your 477 00:27:38,940 --> 00:27:42,420 current whole setup? As far as like all the businesses before 478 00:27:42,420 --> 00:27:45,150 we started talking to here, we said that you have a couple of 479 00:27:45,540 --> 00:27:48,120 different like brick and mortar businesses and income streams, 480 00:27:48,210 --> 00:27:50,700 if you're like breaking that generally quick and telling us 481 00:27:50,700 --> 00:27:54,450 like, What are all these different? Kind of like, you 482 00:27:54,450 --> 00:27:56,700 know, businesses you have set up these days? 483 00:27:57,359 --> 00:28:00,329 Mike Woo-Ming: Oh, where do we even start? So my main business 484 00:28:00,329 --> 00:28:06,299 is my own medical clinic medical practice. So we have our own spa 485 00:28:06,299 --> 00:28:09,509 here in North County, San Diego, executive medical fever come 486 00:28:09,509 --> 00:28:16,319 down to see you. And that's kind of my main business. I also have 487 00:28:17,219 --> 00:28:20,309 investments in other types of clinics that I've helped start 488 00:28:20,459 --> 00:28:25,619 weight loss and other med spas that I have, either co own or 489 00:28:25,619 --> 00:28:28,409 become a medical director of handful of those are in the 490 00:28:28,409 --> 00:28:31,379 Southern California area that have come in, and I visit and I 491 00:28:31,379 --> 00:28:34,529 work with partners, I help them with the marketing as such give 492 00:28:34,529 --> 00:28:39,029 them direction. And what's what I love about it is it's passive 493 00:28:39,029 --> 00:28:42,389 income, I'm still involved with it, but I'm not doing the day to 494 00:28:42,389 --> 00:28:45,089 day, I'm not seeing the patients, we have employees to 495 00:28:45,089 --> 00:28:49,079 do all of that. The I call that my active income, then the 496 00:28:49,079 --> 00:28:52,409 second income is I have my passive income, which are things 497 00:28:52,409 --> 00:28:56,219 like investments, you know, I own some real estate, I do some 498 00:28:56,219 --> 00:29:00,599 affiliate marketing. I have some books that I was a publishing 499 00:29:00,599 --> 00:29:04,109 company that I have on Amazon, that I that I sell that I've had 500 00:29:04,109 --> 00:29:07,529 for like, you know, five to 10 years, I'd still still make 501 00:29:07,529 --> 00:29:10,679 money, it's crazy. And then I have what I call my passionate 502 00:29:10,679 --> 00:29:14,909 income, which is the things that I love to be involved with is my 503 00:29:14,909 --> 00:29:18,809 consulting and working with a group setting. I don't do one on 504 00:29:18,809 --> 00:29:21,779 one, but within a group setting with physicians, other health 505 00:29:21,779 --> 00:29:24,749 care professionals getting them started with my own business. 506 00:29:24,989 --> 00:29:27,449 And that's something that my calling it passion income, 507 00:29:27,449 --> 00:29:30,179 because I really get you know, excited to do not like a Don't 508 00:29:30,179 --> 00:29:33,359 get excited my other stuff. But, you know, I'm talking with 509 00:29:33,359 --> 00:29:35,849 entrepreneurs and talking with physicians where they're both 510 00:29:36,059 --> 00:29:40,169 two groups that that I love dearly, and I love seeing things 511 00:29:40,169 --> 00:29:42,809 grow and seeing things change, like, you know, helping this 512 00:29:42,809 --> 00:29:48,719 doctor who was burnt out working for a big, multi conglomerate 513 00:29:48,899 --> 00:29:51,959 company. I won't tell you the name it runs, runs with Pfizer. 514 00:29:52,529 --> 00:29:56,669 She got she got you know, almost near tears and now she is like 515 00:29:56,669 --> 00:30:00,449 the largest weight loss clinic in Denver. And just Seeing her 516 00:30:00,449 --> 00:30:03,449 grow and seeing her out she's changing lives and, and 517 00:30:03,449 --> 00:30:07,229 empowering other people. That's what gets me excited. So those 518 00:30:07,229 --> 00:30:11,039 are the the three kind of main things and and these days, I 519 00:30:11,039 --> 00:30:16,019 think it's just combination of it for me, I think I would be 520 00:30:16,019 --> 00:30:20,159 very worrisome especially in medicine these days, you have my 521 00:30:20,159 --> 00:30:23,279 entire income based upon one income, just because there's so 522 00:30:23,279 --> 00:30:27,059 much turmoil, you know, we're seeing insurance rates diminish, 523 00:30:27,059 --> 00:30:32,039 we're seeing, you know, people get laid off either even, or 524 00:30:32,069 --> 00:30:35,309 even one lawsuit, you know, one bad malpractice lawsuit and you 525 00:30:35,309 --> 00:30:38,399 can lose your lose your license. So I'm all about creating 526 00:30:38,399 --> 00:30:41,309 multiple streams of income, and especially an income which 527 00:30:41,309 --> 00:30:45,479 you're passionate about. And that gets you excited for the 528 00:30:45,479 --> 00:30:48,419 day. That's those are the kinds of things that really drive me. 529 00:30:49,470 --> 00:30:51,990 Robert Plank: Awesome. I love it. And you're so right, that 530 00:30:52,170 --> 00:30:55,530 it's always a good idea to diversify and just not depend on 531 00:30:55,530 --> 00:30:58,140 one stream of income. And you know, people always talk about 532 00:30:58,170 --> 00:31:01,530 things like you know how focus, but even Mark Zuckerberg does 533 00:31:01,530 --> 00:31:03,690 not focus, right, like he has Facebook, but there's also 534 00:31:03,690 --> 00:31:07,530 things like Oculus Rift, Instagram, and so so it is 535 00:31:07,530 --> 00:31:12,090 possible, if we can remember to let go and build a team and have 536 00:31:12,090 --> 00:31:15,300 people do some of the work for us, we can have maybe the these 537 00:31:15,300 --> 00:31:19,560 three or so different pillars in our business. And maybe they can 538 00:31:19,560 --> 00:31:22,680 even help scratch the same itch, especially like with you, like 539 00:31:22,680 --> 00:31:25,200 you have, you're in the medical field, you built your practice, 540 00:31:25,200 --> 00:31:28,260 but then you're helping other people build their practice. And 541 00:31:28,260 --> 00:31:31,830 it also works as far as the marketing and publicity for you, 542 00:31:31,830 --> 00:31:34,530 because they see that you have a successful practice. So then 543 00:31:34,560 --> 00:31:37,260 you're not just, you're not just some doctor who's you're tired, 544 00:31:37,260 --> 00:31:39,570 and who just feels like you know, telling people what to do, 545 00:31:39,720 --> 00:31:42,450 you're in the trenches there. And you can tell them and help 546 00:31:42,450 --> 00:31:45,930 them with what what it is you're doing. And like you said, if one 547 00:31:45,930 --> 00:31:50,550 of these, one, one of these, one thirds of your income dries up, 548 00:31:50,580 --> 00:31:54,060 then it's not all gone. Or if you got bored, or you feel like 549 00:31:54,060 --> 00:31:57,120 selling the business or moving on or whatever. Now you have 550 00:31:57,120 --> 00:32:00,240 these options of speaking of having options, when you see 551 00:32:00,690 --> 00:32:02,850 doctors out there and like you're dealing with all these 552 00:32:02,850 --> 00:32:05,880 different physicians and seeing what they're doing right what 553 00:32:05,880 --> 00:32:08,970 they're doing wrong. Do you ever see like a number one mistake 554 00:32:08,970 --> 00:32:12,360 out there of what doctors are, are doing incorrectly in like in 555 00:32:12,360 --> 00:32:16,860 any aspect of internet entrepreneurism, their business 556 00:32:16,860 --> 00:32:19,740 is any anything that you just keep seeing these doctors making 557 00:32:19,740 --> 00:32:22,440 this mistake? And you say, don't do that most people should just 558 00:32:22,440 --> 00:32:24,870 fix this one little things, anything come to mind along 559 00:32:24,870 --> 00:32:25,530 those lines? 560 00:32:25,680 --> 00:32:29,700 Mike Woo-Ming: Yeah, the biggest thing that I see is inaction. 561 00:32:29,790 --> 00:32:33,720 That's probably the biggest thing that I see a lot of was 562 00:32:33,720 --> 00:32:36,960 entrepreneurs versus entrepreneurs, they see things 563 00:32:36,990 --> 00:32:41,250 and, and I was that way, as well. And the reason is, is, as 564 00:32:41,250 --> 00:32:45,240 physicians were risk averse, you know, we we are concerned, 565 00:32:45,240 --> 00:32:48,450 obviously, you know, it's part of our training, you know, if we 566 00:32:48,450 --> 00:32:51,060 make a mistake, you know, potentially kills it right? 567 00:32:51,420 --> 00:32:55,140 Well, you probably don't have to go to that level, if we're 568 00:32:55,140 --> 00:32:58,560 talking about you choose chose the wrong color for your landing 569 00:32:58,560 --> 00:33:02,790 page, right, or you sent out an email and maybe gave the wrong 570 00:33:02,790 --> 00:33:06,720 link, right. It's all about implementation versus research, 571 00:33:06,720 --> 00:33:10,200 we can research till the cows come home, and wait for a double 572 00:33:10,200 --> 00:33:13,590 blinded placebo study. But, you know, as you know, all of my 573 00:33:13,590 --> 00:33:16,800 friends is like, I just did it, and it worked more, I just did 574 00:33:16,800 --> 00:33:20,130 it and it totally bombed. But I'm able to pick myself up and 575 00:33:20,130 --> 00:33:23,940 go, go again, that's probably the biggest thing that I see. 576 00:33:23,940 --> 00:33:28,680 And then to that the second, the second big problem is control 577 00:33:28,680 --> 00:33:31,890 issues, is they want to do everything that them themselves. 578 00:33:32,070 --> 00:33:36,510 And I'm kind of the same way and I'm going to do my landing page. 579 00:33:36,510 --> 00:33:38,850 So I'm gonna get like LeadPages and Click Funnels and everything 580 00:33:38,850 --> 00:33:41,610 like that. And I'm going to fear all of this kind of stuff out. 581 00:33:41,610 --> 00:33:44,520 And then it was like, I was like, I bought a Photoshop 582 00:33:44,550 --> 00:33:48,960 expert. It was like, there are no like apps there you can get 583 00:33:48,960 --> 00:33:51,330 in there are programs, you can go to Canva and get all that 584 00:33:51,330 --> 00:33:55,170 kinds of stuff done or hire him on Fiverr. And that's the 585 00:33:55,170 --> 00:33:57,810 biggest thing. And what happens is they try to do everything and 586 00:33:57,810 --> 00:34:00,120 you can't do everything in this business people are things are 587 00:34:00,120 --> 00:34:05,010 getting more sophisticated. And, and what's going to happen is 588 00:34:05,010 --> 00:34:07,980 your business is going to suffer. So you got to put, like 589 00:34:07,980 --> 00:34:10,350 we talked about before you got to put your ego aside, let 590 00:34:10,350 --> 00:34:14,100 people who are much better at doing this than myself. And let 591 00:34:14,100 --> 00:34:17,400 them do what they do best. empower them. And then for that 592 00:34:17,400 --> 00:34:19,590 way to use it, your entire business will grow. 593 00:34:20,640 --> 00:34:24,030 Robert Plank: Fantastic, I love it. So give up that control and 594 00:34:24,030 --> 00:34:27,120 take some action because it's not like killing a patient if 595 00:34:27,120 --> 00:34:32,160 your little experiment doesn't pan out if that F printed FAQ 596 00:34:32,190 --> 00:34:36,090 questionnaire or that that book or that website. If that doesn't 597 00:34:36,120 --> 00:34:38,970 pan out. It's just the experiment that failed and then 598 00:34:38,970 --> 00:34:42,060 you can go in do a new experiment or redo with some 599 00:34:42,060 --> 00:34:45,390 slightly different things change or maybe even just tell someone 600 00:34:45,390 --> 00:34:49,230 else Hey, you employ you figure out lead pages are clickfunnels 601 00:34:49,440 --> 00:34:52,770 I don't care if the landing page is green or blue. Just give me a 602 00:34:52,770 --> 00:34:56,070 landing page so that way it gets done and it doesn't exist there 603 00:34:56,070 --> 00:34:59,520 in theory land. So this is all a lot of great a great a lot of 604 00:34:59,520 --> 00:35:03,000 great stuff. Things that are new things that are great reminders 605 00:35:03,000 --> 00:35:06,120 for everyone. We want to make sure that everyone knows how to 606 00:35:06,120 --> 00:35:10,200 find you how to talk to you what you have to sell here. So when 607 00:35:10,230 --> 00:35:12,810 if people are listening here and saying, Man, that's Dr. Mike, 608 00:35:12,870 --> 00:35:15,810 booming guy, he has it all figured out. He's exactly the 609 00:35:15,810 --> 00:35:18,870 kind of person I need to have a chitchat with, where can they 610 00:35:18,870 --> 00:35:21,480 find you online? And what should they be doing once they find 611 00:35:21,480 --> 00:35:21,690 you? 612 00:35:22,260 --> 00:35:24,630 Mike Woo-Ming: The best way to go is my main website, which is 613 00:35:24,630 --> 00:35:29,250 bootstrap, MD bootstrap, MD Comm. We've got courses in 614 00:35:29,250 --> 00:35:33,120 there, we got contact page, if we're looking to get consulting, 615 00:35:33,150 --> 00:35:35,610 whether you're a physician, or even if you're not, and you just 616 00:35:35,610 --> 00:35:39,000 need someone to talk to just see where you want to go in your 617 00:35:39,000 --> 00:35:43,590 business, I might be able to help you out. I'm also recently 618 00:35:43,590 --> 00:35:46,920 been focused, I have a chapter in your in your book level up 619 00:35:46,980 --> 00:35:49,740 that you need to pick up on Amazon, there's a chapter that 620 00:35:49,950 --> 00:35:52,860 tells you a little bit more about my story more in depth 621 00:35:52,860 --> 00:35:56,190 than what we had a chance to talk to you today. That's 622 00:35:56,190 --> 00:35:58,350 another thing that we're coming up. And then the third thing I 623 00:35:58,350 --> 00:36:01,050 want to talk about is my book that's coming out called the 624 00:36:01,050 --> 00:36:04,170 physician, physician, the physician physician, I hope to 625 00:36:04,170 --> 00:36:07,200 launch that probably in the next few weeks that you can go ahead 626 00:36:07,230 --> 00:36:12,600 and purchase a copy on Amazon. And that's something that as I 627 00:36:12,600 --> 00:36:16,350 mentioned, in the past, I use a lot of what you taught me with 628 00:36:16,350 --> 00:36:22,710 the you know, your ww hw and I write down you format, that 629 00:36:22,710 --> 00:36:25,620 again, when I thank you for for teaching and it was mind 630 00:36:25,620 --> 00:36:28,530 blowing, you need to pick that up book up as well. It really 631 00:36:28,530 --> 00:36:32,460 helped me to get my message across and really help the 632 00:36:32,460 --> 00:36:35,280 readers to really communicate what I wanted to for the reader. 633 00:36:35,280 --> 00:36:36,930 So those are a couple plays that you can find. 634 00:36:37,650 --> 00:36:41,700 Robert Plank: Fantastic. And so to find Dr. Mike, you can search 635 00:36:41,700 --> 00:36:45,390 on Amazon to find that physician physician book that is Dr. Mike 636 00:36:45,420 --> 00:36:50,670 woo mean, you spell that last name, w o m i n g, and then he's 637 00:36:50,670 --> 00:36:53,850 in the level of book that's at book level up calm. And then the 638 00:36:53,850 --> 00:36:58,410 most important place to go is bootstrap md.com. That way you 639 00:36:58,410 --> 00:37:02,310 can go there and poke around, see what's there, sign up for 640 00:37:02,310 --> 00:37:06,180 his list and see what kinds of books and resources he has 641 00:37:06,180 --> 00:37:08,970 available. If you want to do start a quick chit chat with 642 00:37:08,970 --> 00:37:11,550 him. I'm sure there's a contact button of some kind on there. 643 00:37:11,550 --> 00:37:16,350 Right. Like, perfect. right out. Right on the website. Yeah. And, 644 00:37:16,380 --> 00:37:19,590 and there's this, the internet is full of so many people out 645 00:37:19,590 --> 00:37:22,530 there who they don't sign the guestbook. They don't leave the 646 00:37:22,530 --> 00:37:25,920 Facebook comment. They don't send a quick email. And all of 647 00:37:25,920 --> 00:37:30,510 us, all of us who have podcasts or on podcast, we love hearing 648 00:37:30,510 --> 00:37:32,820 from people, even if you have nothing to say, even if you went 649 00:37:32,820 --> 00:37:36,300 to bootstrap MD COMM And you said, Hey, Dr. Mike, I've got 650 00:37:36,300 --> 00:37:39,570 nothing really to say here. But I listened to your episode. And 651 00:37:39,570 --> 00:37:42,270 I love it. Little things like that makes such a difference. 652 00:37:42,360 --> 00:37:45,870 Plus, if there is something that you think Dr. Mike can help you 653 00:37:45,870 --> 00:37:48,540 with, if you have any kind of question, go to that contact 654 00:37:48,540 --> 00:37:52,650 form because you never know where that conversation might 655 00:37:52,650 --> 00:37:56,520 lead. He might be your Frank Kern of some kind, he might be 656 00:37:56,520 --> 00:37:59,430 the person that that inspires you and kicks you into action. 657 00:37:59,430 --> 00:38:02,520 So you never know. And it's easier to just take those couple 658 00:38:02,520 --> 00:38:05,940 of minutes to do it. So go to bootstrap MD, and we'll see you 659 00:38:05,940 --> 00:38:09,030 there. You'll be glad you did. And thanks, Dr. Mike for showing 660 00:38:09,030 --> 00:38:12,930 up and being real and honest and open with us and telling us what 661 00:38:12,930 --> 00:38:16,530 we need to know, again, whether we're a doctor and entrepreneur 662 00:38:16,530 --> 00:38:18,840 or just an entrepreneur, either way, there's something to be 663 00:38:18,840 --> 00:38:20,730 gained. So I appreciate it very much. Thank you. 664 00:38:21,480 --> 00:38:22,980 Mike Woo-Ming: Thank you, my friend. It was a pleasure. 665 00:38:23,910 --> 00:38:31,230 Robert Plank: All right. Cool. So I need more guests for your 666 00:38:31,230 --> 00:38:34,890 podcast. How about a podcast that set up in the first place, 667 00:38:34,950 --> 00:38:38,550 schedule a call with us right now by visiting done for you 668 00:38:38,550 --> 00:38:40,170 podcasting.com