1 00:00:00,000 --> 00:00:03,960 Robert Plank: Marketer of the day, episode 740 use your book 2 00:00:03,960 --> 00:00:08,280 to land local clients, build a local media asset. Consistently 3 00:00:08,340 --> 00:00:12,540 post on social media and create a delegated business. Hey, 4 00:00:16,920 --> 00:00:19,620 Drew Griffin: welcome everybody to local marketing agency 5 00:00:19,620 --> 00:00:23,300 secrets. I'm Drew Griffin, hanging out with my homeboy, 6 00:00:23,900 --> 00:00:26,960 David califiri, on the wrong side of what's up. 7 00:00:29,360 --> 00:00:31,880 David Calafiore: We're just making it through the riots. 8 00:00:32,000 --> 00:00:36,080 Yeah, through the riots and the coronavirus and all of these 9 00:00:36,080 --> 00:00:39,140 things. It feels like the world is falling apart. Sometimes it's 10 00:00:39,140 --> 00:00:43,480 just insane. But with that, all is good. We've got a great guest 11 00:00:43,480 --> 00:00:46,840 today, someone with a really interesting background that I 12 00:00:46,840 --> 00:00:50,020 think everybody will appreciate and perhaps learn something 13 00:00:50,020 --> 00:00:51,280 from. Speaking 14 00:00:51,280 --> 00:00:54,220 Drew Griffin: of riots, we're let's talk to our good friend, 15 00:00:54,220 --> 00:00:59,800 good pal, colleague, JV, partner at times. Robert plank. Robert 16 00:00:59,800 --> 00:01:00,840 what's going on, buddy? 17 00:01:01,800 --> 00:01:04,140 Robert Plank: Just living my best life, getting my day 18 00:01:04,140 --> 00:01:04,740 started. Yeah. 19 00:01:05,220 --> 00:01:06,720 Drew Griffin: Well, before we jump into everything, 20 00:01:06,720 --> 00:01:10,680 congratulations on the new addition to the plank family. I 21 00:01:10,680 --> 00:01:15,840 see that, you know, this little guy is plastered all over the 22 00:01:15,840 --> 00:01:20,520 interwebs, and clearly is a Robert plank descendant. 23 00:01:21,240 --> 00:01:25,040 Robert Plank: Yes, like, yeah. I heard just this morning that not 24 00:01:25,040 --> 00:01:28,040 like, sometimes your baby looks like you and you see the 25 00:01:28,040 --> 00:01:31,640 resemblance, but this baby looks like an exact clone of me, and 26 00:01:32,120 --> 00:01:34,820 it's great, because you post baby pictures and it's 27 00:01:34,820 --> 00:01:37,940 guaranteed at least 50 likes. So if there's no other reason to 28 00:01:37,940 --> 00:01:40,240 have a baby, it's because you get all the Facebook likes 29 00:01:40,240 --> 00:01:43,780 social engagement? Yeah, we're 30 00:01:43,780 --> 00:01:46,300 Drew Griffin: gonna, we're gonna have to come out with the the 31 00:01:46,300 --> 00:01:50,560 plank meme edition, just baby pictures. That's all it is. It's 32 00:01:50,560 --> 00:01:55,180 guaranteed to get you at least 50 likes and engagements on each 33 00:01:55,180 --> 00:01:58,660 and every single one of your posts. That's awesome. Yes, 34 00:01:58,720 --> 00:02:02,880 Robert Plank: and I mean, you and David have talked about even 35 00:02:03,000 --> 00:02:07,320 working some of the local business LMA stuff into the all 36 00:02:07,320 --> 00:02:11,040 the babies, like go get some print on demand onesies made 37 00:02:11,040 --> 00:02:15,720 right plug the URL for your LMA. Locate restaurants and 38 00:02:15,720 --> 00:02:19,620 accountants in your town and get a custom onesie name with their 39 00:02:19,620 --> 00:02:23,060 business name, their logo, their phone number, their URL. I am 40 00:02:23,060 --> 00:02:27,440 looking into all of that. I will 100% exploit my kid to make some 41 00:02:27,440 --> 00:02:27,740 money. 42 00:02:28,700 --> 00:02:31,100 Drew Griffin: I love it. That's the That's entrepreneurial 43 00:02:31,460 --> 00:02:34,760 mindset, right from the get go. I love that. You know, 44 00:02:34,940 --> 00:02:38,780 entrepreneurial exploitation. We need more of that in the world. 45 00:02:39,740 --> 00:02:40,820 Robert Plank: I agree completely. Yeah. 46 00:02:40,880 --> 00:02:43,240 Drew Griffin: So Robert Brandon, up to speed. Tell us a little 47 00:02:43,240 --> 00:02:46,180 bit about who Robert plank is, and you know what your 48 00:02:46,180 --> 00:02:49,600 background is, and, boy, you're you get your hands into a lot of 49 00:02:49,600 --> 00:02:51,760 different things. So what's working for you today? Tell us a 50 00:02:51,760 --> 00:02:54,400 little bit more about your business, your partnership, all 51 00:02:54,400 --> 00:02:55,180 that kind of stuff. 52 00:02:55,840 --> 00:02:58,900 Robert Plank: What is working for me these last several years 53 00:02:58,960 --> 00:03:02,700 is podcasting. I'm Robert plank. My website as marketer of the 54 00:03:02,700 --> 00:03:07,560 day.com, I am a former computer programmer, much like you two 55 00:03:07,560 --> 00:03:10,440 gentlemen, and also, much like you two gentlemen, I realized at 56 00:03:10,440 --> 00:03:15,120 a certain point that the thing you create, your product, your 57 00:03:15,120 --> 00:03:18,780 website, the thing it is only going to get you so far. At some 58 00:03:18,780 --> 00:03:22,340 point you need to involve other people, other people who have 59 00:03:22,460 --> 00:03:25,280 bigger lists than you, who have more reach than you, who have 60 00:03:25,280 --> 00:03:28,880 connections in you, and that's what marketing is all about. And 61 00:03:28,880 --> 00:03:33,800 if you don't go that route, then you're going to be working a lot 62 00:03:33,800 --> 00:03:37,880 harder than you need to be working. You're going to be some 63 00:03:37,880 --> 00:03:40,480 secret weapon that no one knows about. You're going to be some 64 00:03:40,480 --> 00:03:44,860 kind of undiscovered genius. You'll be at the bottom 200 65 00:03:45,580 --> 00:03:48,640 listing in the App Store, and no one will it'll be just some 66 00:03:48,640 --> 00:03:53,140 obscure thing. And at some point you have to get yourself out 67 00:03:53,140 --> 00:03:56,200 there, even though it's awkward, you have to create the YouTube 68 00:03:56,200 --> 00:04:00,120 videos, make the blog posts, do the live streams, get on the 69 00:04:00,120 --> 00:04:03,300 Webinars, get on the podcast, and my business partner Lance 70 00:04:03,300 --> 00:04:07,680 thomashiro is a direct result of that, because I started out just 71 00:04:07,680 --> 00:04:10,260 trying to do freelance programming, and we know how 72 00:04:10,260 --> 00:04:14,820 that goes, right. It's an easy recipe to for people to keep 73 00:04:14,820 --> 00:04:18,660 negotiating your rates down, and the scope creep enlarges, and 74 00:04:18,660 --> 00:04:23,360 you end up doing job after job where you keep getting baited 75 00:04:23,360 --> 00:04:26,360 and switched. You think you're going to go in and do that, do 76 00:04:26,360 --> 00:04:29,480 this work, a week of work for 1000 bucks. Next thing you know, 77 00:04:29,480 --> 00:04:31,700 what? Six months later, and you're still waiting on that 78 00:04:31,700 --> 00:04:34,820 1000 bucks. And that's how things were for me in the 79 00:04:34,820 --> 00:04:37,640 teenage years and the high school college years. And at one 80 00:04:37,700 --> 00:04:40,720 some point, I realized I had to put myself out there, right? I 81 00:04:40,720 --> 00:04:44,680 had to create the product. So I created information products, 82 00:04:44,680 --> 00:04:49,360 PDFs and videos on how to be a computer programmer, which, 83 00:04:49,420 --> 00:04:52,900 again, only got me so far, because then my audience became 84 00:04:53,020 --> 00:04:57,040 people that were stuck on their homework, or there were a lot of 85 00:04:57,040 --> 00:05:01,860 people overseas in India, Russia. Philippines who were 86 00:05:01,860 --> 00:05:05,340 stuck on their own programming jobs, and there were some of us 87 00:05:05,340 --> 00:05:08,400 dumb Americans who were paying them big bucks, and they were 88 00:05:08,400 --> 00:05:12,900 stuck so they were going and paying me $20 $3 to solve their 89 00:05:12,900 --> 00:05:15,960 problem for their $5,000 programming job. And then all 90 00:05:15,960 --> 00:05:20,180 those products, uh, eventually led to me building a list and 91 00:05:20,180 --> 00:05:23,060 asking people what they wanted next. And what they wanted next 92 00:05:23,060 --> 00:05:26,540 were things like website templates, sales letter 93 00:05:26,540 --> 00:05:30,800 templates and membership plugins, backup plugins. And 94 00:05:30,800 --> 00:05:33,680 then it kind of evolved from there of building a list, 95 00:05:33,740 --> 00:05:36,800 letting people vote with their wallets, and then going out 96 00:05:36,800 --> 00:05:39,920 there and networking and appearing on other podcasts, 97 00:05:39,920 --> 00:05:43,480 having other people on my podcast, and now I'm kind of a 98 00:05:43,480 --> 00:05:47,620 blend, again, much like YouTube, where I can do the techie, geeky 99 00:05:47,620 --> 00:05:51,460 stuff, but also make it fun and exciting and interesting and 100 00:05:51,460 --> 00:05:54,400 simple. And then you've had Lance Thomas sure on before, 101 00:05:54,400 --> 00:05:58,720 who, at one point, he became one of my students. So the all the 102 00:05:58,720 --> 00:06:02,340 products evolved into big courses, courses that taught 103 00:06:02,340 --> 00:06:06,180 membership sites, courses that taught video marketing, and he 104 00:06:06,180 --> 00:06:11,160 was my best student, and he went in there and he did every single 105 00:06:11,160 --> 00:06:14,580 assignment. He set up everything I told him to. And then at one 106 00:06:14,580 --> 00:06:18,300 point, he wore me down and said, Why not the two of us create a 107 00:06:18,300 --> 00:06:21,740 course together and then see how that works out. And that worked 108 00:06:21,740 --> 00:06:24,560 out great. And then next thing you know, he's my business 109 00:06:24,560 --> 00:06:31,460 partner. And then recently, he has gotten me into doing more 110 00:06:31,460 --> 00:06:35,360 outsourcing, more delegating, so that that way we can again be 111 00:06:35,360 --> 00:06:39,260 the face of things and be the marketing people, but then also 112 00:06:39,380 --> 00:06:43,360 assign tasks to other people to do the work that maybe we don't 113 00:06:43,360 --> 00:06:48,160 want to do, the work that we fall behind off the work we fall 114 00:06:48,160 --> 00:06:53,320 behind on, and then also to explore some of the new kind of 115 00:06:53,320 --> 00:06:57,760 things on the fringe that we haven't yet gotten to, like new 116 00:06:57,760 --> 00:07:01,920 traffic sources, new ways to promote our The our podcast, new 117 00:07:01,920 --> 00:07:04,680 ways to reach out to local businesses, and that's where I'm 118 00:07:04,680 --> 00:07:07,860 at. So former computer programmer, but I also enjoy 119 00:07:07,980 --> 00:07:12,060 still creating courses podcasting and outsourcing. 120 00:07:13,020 --> 00:07:15,780 Drew Griffin: That's awesome. Well, you know, understanding 121 00:07:15,780 --> 00:07:19,440 the mechanics of everything is where you've come from, right? 122 00:07:19,440 --> 00:07:23,840 So you've paired up with Lance, and you seem to have 123 00:07:23,840 --> 00:07:27,560 systematized everything. Do you still enjoy getting into, you 124 00:07:27,560 --> 00:07:30,140 know, the the mechanics of things, you know, the whole 125 00:07:30,140 --> 00:07:33,920 podcasting thing, and editing things down, and all that kind 126 00:07:33,920 --> 00:07:37,760 of stuff? Or are you more inclined now to outsource 127 00:07:37,760 --> 00:07:38,300 everything? 128 00:07:39,200 --> 00:07:43,060 Robert Plank: I still enjoy some aspects of things. And Lance 129 00:07:43,060 --> 00:07:45,880 pointed this out maybe six months ago, that I enjoy 130 00:07:45,880 --> 00:07:49,600 creating the proof of concept, and I noticed from him that he 131 00:07:49,600 --> 00:07:53,320 enjoys setting up the infrastructure. And so what that 132 00:07:53,320 --> 00:07:58,720 means is, let's say that we're creating a backup plugin, and I 133 00:07:58,720 --> 00:08:03,060 enjoy making it work, making like the basic bare bones thing, 134 00:08:03,060 --> 00:08:06,480 creating it from nothing, but then maintaining it, building 135 00:08:06,480 --> 00:08:09,780 it, adding all these extra features, dealing with customer 136 00:08:09,780 --> 00:08:12,780 support. Those are all things that I don't enjoy, but I enjoy 137 00:08:12,780 --> 00:08:16,260 getting it from zero to something that is working, 138 00:08:16,260 --> 00:08:18,780 that's not perfect, and so that's been kind of interesting, 139 00:08:18,780 --> 00:08:21,980 that it's, it's not all or nothing. It's, there's, there's 140 00:08:21,980 --> 00:08:25,040 certain specific, I don't know, like ways of thinking, or 141 00:08:25,040 --> 00:08:28,640 certain specific tasks that scratch the itch, that proof of 142 00:08:28,640 --> 00:08:29,600 concept, for me, 143 00:08:30,260 --> 00:08:33,200 Drew Griffin: that's awesome. I know that. You know, you also do 144 00:08:33,200 --> 00:08:35,420 some other things. I mean, I'm right dead smack in the middle 145 00:08:35,420 --> 00:08:38,720 of one of your courses right now. It's all about authoring a 146 00:08:38,720 --> 00:08:42,940 book. Tell us a little bit more about that program and kind of 147 00:08:42,940 --> 00:08:45,760 how you came up with it, because I know that you are a multi book 148 00:08:45,760 --> 00:08:50,560 author at this point, and I think writing a book, or 149 00:08:50,560 --> 00:08:55,060 authoring a book, is probably an amazing tool that most local 150 00:08:55,720 --> 00:08:59,080 marketers could probably use in their back pocket moving 151 00:08:59,080 --> 00:09:02,400 forward, maybe not necessarily, To sell a bunch of books, maybe 152 00:09:02,400 --> 00:09:06,960 that is their goal, but they could also leverage that book as 153 00:09:06,960 --> 00:09:11,340 an amazing business card and proof of concept for local 154 00:09:11,340 --> 00:09:15,060 businesses to want to work with them. So bring us up to speed on 155 00:09:15,060 --> 00:09:16,080 your book process. 156 00:09:16,620 --> 00:09:19,320 Robert Plank: Well, yeah, as you said, everyone needs a book, and 157 00:09:19,320 --> 00:09:21,980 I think that sometimes people talk themselves out of a book 158 00:09:21,980 --> 00:09:25,400 because they don't realize that there's about six or seven 159 00:09:26,120 --> 00:09:29,420 avenues to go. There's different things that a book can get you 160 00:09:29,600 --> 00:09:32,120 and the default, for some reasons, people think that 161 00:09:32,120 --> 00:09:34,340 they're going to sell a million copies in the book. They think 162 00:09:34,340 --> 00:09:36,440 that they're going to appear on these talk shows, but you can 163 00:09:36,440 --> 00:09:39,620 just use your book as a business card. And as you were just 164 00:09:39,620 --> 00:09:42,520 asking me this question just now, for some reason, a memory 165 00:09:42,520 --> 00:09:47,860 popped into my head of maybe 20 plus years ago where I had, I 166 00:09:47,860 --> 00:09:50,620 think I had, like, some new hard drive, or I had some, some new 167 00:09:50,800 --> 00:09:54,040 piece to my computer. And my dad walked into my bedroom and he 168 00:09:54,040 --> 00:09:57,280 wanted it, and I think it was, like a 36 gigabyte hard drive 169 00:09:57,280 --> 00:10:00,900 was it was brand spanking new at the time. And. He wanted to buy 170 00:10:00,900 --> 00:10:05,760 it off me for cheaper than I had literally just bought it. And I 171 00:10:05,760 --> 00:10:08,100 was like, I was like, No way. Like, it took me forever to get 172 00:10:08,100 --> 00:10:11,280 this. I had to wait for it in the mail. And then he pulls out 173 00:10:11,280 --> 00:10:14,340 a crisp $100 bill, like, you know when, when, uh, when 174 00:10:14,340 --> 00:10:17,280 money's like, brand, brand new, and it's still kind of, they can 175 00:10:17,280 --> 00:10:21,500 smell the ink off of it. And just seeing like the crisp $100 176 00:10:21,800 --> 00:10:24,380 bill. And you can even see, like, that little like strip, 177 00:10:24,380 --> 00:10:27,980 the whatever, the tracking, like magnetic strip on it. And 178 00:10:27,980 --> 00:10:31,040 suddenly, like, my brain just went crazy, and I was like, just 179 00:10:31,040 --> 00:10:34,280 because I see the crisp $100 bill in his hands, like, I'm 180 00:10:34,280 --> 00:10:37,160 like, Sure, here you go. Here's the hard drive. So he got me 181 00:10:37,160 --> 00:10:42,520 just based off of the tangible thing right there in the moment. 182 00:10:42,520 --> 00:10:46,960 And so for, I mean, a lot of people really need to experience 183 00:10:46,960 --> 00:10:50,740 that, right? A lot of people need to get to the point where 184 00:10:50,800 --> 00:10:53,920 you can hold your book in your hand and you can see yourself on 185 00:10:53,920 --> 00:10:57,700 the cover. And because, I mean, it opens a lot of doors for you. 186 00:10:57,700 --> 00:11:01,260 And like we're saying, You don't have to sell a million copies of 187 00:11:01,260 --> 00:11:04,740 it. You can even create a book with nothing on the inside 188 00:11:04,740 --> 00:11:07,620 right. You can even create a book that's super tiny, and when 189 00:11:07,620 --> 00:11:10,560 here's like the usual size of book you have, but you can 190 00:11:10,560 --> 00:11:15,120 create something really tiny and just make a list of like, 10 191 00:11:15,120 --> 00:11:19,560 things that the local pizzeria needs to do to salvage their 192 00:11:19,560 --> 00:11:23,780 business during coronavirus, and they might all be simple things 193 00:11:23,780 --> 00:11:28,460 that are like, Duh, items in the to do list for you, things like 194 00:11:28,760 --> 00:11:33,860 claim your Yelp page, claim your Facebook page, post once a day, 195 00:11:34,040 --> 00:11:39,440 update your hours, have a quick ever links website with your 196 00:11:39,440 --> 00:11:42,340 menu. Like there are some really simple things that when you look 197 00:11:42,340 --> 00:11:46,720 around, most people are not doing them. And so this course 198 00:11:46,720 --> 00:11:51,280 called Book formula, I think it's like the fifth iteration of 199 00:11:51,400 --> 00:11:55,300 us creating courses on how to make books. And I mean, it's 200 00:11:55,300 --> 00:11:58,480 easy for people out there to get really snobby, especially what? 201 00:11:58,480 --> 00:12:00,840 For some reason when they're when it comes to book 202 00:12:00,840 --> 00:12:05,280 publishing, they they let they project their own insecurities 203 00:12:05,280 --> 00:12:07,620 and their own perfectionism, and they say, oh, you know, if you 204 00:12:07,620 --> 00:12:11,340 have a book, you need to have 10 editors working on it, and you 205 00:12:11,340 --> 00:12:14,760 need a professional cover made. You need to spend 10 years on 206 00:12:14,760 --> 00:12:18,780 it. And the good news is that none of that is true. You can 207 00:12:18,780 --> 00:12:22,160 just put in whatever amount of time you want in your book, and 208 00:12:22,160 --> 00:12:24,560 if you put more time in there, it'll be better. But if you only 209 00:12:24,560 --> 00:12:27,440 have a couple of hours, and you can have something that is good 210 00:12:27,440 --> 00:12:31,340 enough to get you by and in this day and age. I mean, there are 211 00:12:31,340 --> 00:12:35,180 tools out there, like Canva, where you can whip up a cover, 212 00:12:35,240 --> 00:12:39,080 or like fiber, where you can get a cover made for $10 there are 213 00:12:39,080 --> 00:12:42,280 print on demand services where you can take that cover and you 214 00:12:42,280 --> 00:12:46,960 can just get a mock up of your book made. And in book formula, 215 00:12:47,020 --> 00:12:52,720 we start you there, we say, we say, you want to have a book in 216 00:12:52,720 --> 00:12:56,440 order to land this type of client, in order to provide this 217 00:12:56,440 --> 00:13:00,120 kind of service. And here's how you flesh out the concept, the 218 00:13:00,120 --> 00:13:04,260 hook, the title. Here's how you get the cover made, and then you 219 00:13:04,260 --> 00:13:08,400 just get a book set in the mail to yourself with nothing but 220 00:13:08,400 --> 00:13:13,380 blank pages inside. But it's something where you can film 221 00:13:13,380 --> 00:13:17,520 videos where you're holding it up. You can if you're, if you're 222 00:13:17,520 --> 00:13:21,020 a little, I don't know what's the word, if little riskier, if 223 00:13:21,020 --> 00:13:24,260 you like to play it fast and loose, you could potentially go 224 00:13:24,260 --> 00:13:26,720 and walk into some of these businesses and say you have a 225 00:13:26,720 --> 00:13:29,180 book, but don't let them see the inside, right? You can have some 226 00:13:29,180 --> 00:13:33,860 fun with it. But then, if you have 1020, 30 minutes on a 227 00:13:33,860 --> 00:13:38,000 Friday morning, then you could just write a couple of pages, 228 00:13:38,120 --> 00:13:42,160 and the pages can be even like bullet pointed lists. You can 229 00:13:42,160 --> 00:13:46,540 make it in large print. You can put a chunk on each page. And 230 00:13:46,540 --> 00:13:49,480 you, I mean, even like this book, you can kind of tell it's 231 00:13:49,480 --> 00:13:53,860 somewhat large print. And so a book doesn't have to have all 232 00:13:53,860 --> 00:13:56,860 this baggage that it used to. It doesn't have to be 400 pages 233 00:13:56,860 --> 00:14:02,460 long. It can 24 pages is pretty much the minimum. And if you 234 00:14:02,460 --> 00:14:05,760 think about it, well, the first page of your book can just be 235 00:14:05,760 --> 00:14:10,140 the cover again, right? The next page of your book could just be 236 00:14:10,140 --> 00:14:14,580 the copyright page. So I mean, now you're down to only 22 pages 237 00:14:14,700 --> 00:14:18,780 needed. Another page can just be your table of contents. And so 238 00:14:18,840 --> 00:14:21,920 it doesn't have to be that complicated. You can just have a 239 00:14:21,920 --> 00:14:27,080 handful of pages, which, I mean, might even be your own, like 240 00:14:27,080 --> 00:14:31,760 scribbles, your own written notes, maybe you, maybe you just 241 00:14:32,480 --> 00:14:36,140 set up a Facebook page, or you set up a website for some kind 242 00:14:36,140 --> 00:14:39,560 of local business, and now that's your standard operating 243 00:14:39,560 --> 00:14:42,400 procedure. Now that's your checklist, and you can dress it 244 00:14:42,400 --> 00:14:45,100 up a little bit, pretty it up a little bit, and then get it in a 245 00:14:45,100 --> 00:14:49,540 book. And then later on, if you feel like you want to add some 246 00:14:49,540 --> 00:14:53,440 pictures, or you want to add some other introductory text, or 247 00:14:53,440 --> 00:14:56,800 things like that, then, because of the magic of print on demand 248 00:14:56,800 --> 00:15:00,780 nowadays, you can just edit the Word doc. Document you were 249 00:15:00,780 --> 00:15:03,540 editing where you made some new additions, you could save it, 250 00:15:03,540 --> 00:15:06,540 you could re upload it to the print on demand service, and 251 00:15:06,540 --> 00:15:09,540 then now your your book is updated and it I mean, you can 252 00:15:09,540 --> 00:15:12,720 publish your book on Amazon. We show you that in the book 253 00:15:12,720 --> 00:15:16,560 formula, but we have a lot more fun playing around in the 254 00:15:16,560 --> 00:15:20,360 playgrounds of print on demand, because you can make the book 255 00:15:20,360 --> 00:15:23,720 with no pages in it and there's no one there to approve it, 256 00:15:23,720 --> 00:15:26,540 right? There's no There's no Amazon reviewers saying, oh, you 257 00:15:26,540 --> 00:15:29,900 can't publish this on Amazon. This is something that you you 258 00:15:29,900 --> 00:15:33,980 print on your own, and you can just edit it and improve it 259 00:15:34,040 --> 00:15:37,580 until it's Amazon ready. If that's an insecurity you have, 260 00:15:37,640 --> 00:15:42,040 you can get a whole box of books sent to you, so that way you can 261 00:15:42,160 --> 00:15:45,280 pass them out to these local business owners, or have a 262 00:15:45,280 --> 00:15:49,600 handful or send them to customers. And so I guess the 263 00:15:49,660 --> 00:15:54,640 thing that we kept in mind with book formula is that a book is 264 00:15:54,640 --> 00:15:57,100 scary for a lot of people, because of all the things that 265 00:15:57,100 --> 00:16:01,080 people have told you so far in life, doesn't have to be people 266 00:16:01,080 --> 00:16:05,220 think that a book is expensive or time consuming or a lot of 267 00:16:05,220 --> 00:16:08,520 work, it doesn't have to be. Just chip away at it, and you 268 00:16:08,520 --> 00:16:12,360 put in a little bit of time, a little bit of money as you want 269 00:16:12,360 --> 00:16:17,520 to build up your book business. And I think I'm on 14 books now, 270 00:16:17,520 --> 00:16:21,440 just from when, when the opportunity presented itself 271 00:16:21,440 --> 00:16:25,580 when there was something that I needed to say, when I had an 272 00:16:25,580 --> 00:16:28,520 existing business I needed to promote, when I had a certain 273 00:16:28,520 --> 00:16:31,220 type of client that I wanted to go after. It was just like 274 00:16:31,220 --> 00:16:35,480 these. These books have been really great marketing tools to 275 00:16:35,840 --> 00:16:40,300 get me known for certain topics, to get my my name out there, to 276 00:16:40,300 --> 00:16:43,180 make a little bit of sales, to land some clients. So having a 277 00:16:43,180 --> 00:16:47,380 book is easy, and it can be fun if you want it to 278 00:16:47,380 --> 00:16:50,500 Drew Griffin: be as an incredible, incredible angle and 279 00:16:50,500 --> 00:16:54,700 approach to furthering your business, whether it's a local 280 00:16:54,700 --> 00:16:58,840 business or anything along those lines, you you have a ton of 281 00:16:58,840 --> 00:17:04,200 ideas in in your minds, everyone that's listening, everybody has 282 00:17:04,200 --> 00:17:07,920 a book in them, or two or three, and in your case, 14 or 15, 283 00:17:07,920 --> 00:17:13,200 maybe 20 books in your brain, absolutely incredible program. 284 00:17:13,200 --> 00:17:16,680 And the possibilities of leveraging it to position 285 00:17:16,680 --> 00:17:20,840 yourself, position your business for authority, credibility, 286 00:17:20,840 --> 00:17:25,040 celebrity is absolutely there, Robert, before I get into the 287 00:17:25,040 --> 00:17:28,880 next phase of the of this, of this interview, where can people 288 00:17:28,880 --> 00:17:31,580 find out more information about that particular program, 289 00:17:32,180 --> 00:17:38,000 Robert Plank: book, formula.com, B, O, O, k, f, O, R, M, U, L, 290 00:17:38,000 --> 00:17:38,060 a.com, 291 00:17:39,200 --> 00:17:41,920 Drew Griffin: That's so awesome. Listen, if you guys are 292 00:17:41,920 --> 00:17:47,860 interested in an amazing way to get your book to come to life, 293 00:17:47,860 --> 00:17:51,520 go to bookformula.com now we're going to switch into one of our 294 00:17:51,640 --> 00:17:54,280 favorite topics, and we're gonna be talking a little bit about 295 00:17:54,280 --> 00:17:57,880 local media assets. And since we've shared this with you, you 296 00:17:57,880 --> 00:18:01,440 guys have gone off the rails with your own local media 297 00:18:01,440 --> 00:18:05,640 assets, and it brought something pretty cool to, you know, to the 298 00:18:05,940 --> 00:18:09,960 to the table. You've, you've, you've put together a done for 299 00:18:09,960 --> 00:18:15,660 you program that we subscribe to. And I gotta tell you, it's 300 00:18:15,660 --> 00:18:21,260 taken a load of work off of off of my plate, and the results 301 00:18:21,260 --> 00:18:25,520 that I get from the memes and the stories and the news stories 302 00:18:25,520 --> 00:18:29,000 that are being posted on a day to day basis, on what we call 303 00:18:29,000 --> 00:18:32,060 local media assets, has been nothing short of amazing. It's 304 00:18:32,060 --> 00:18:36,320 freed up a ton of time. And the outsourcing process is something 305 00:18:36,320 --> 00:18:40,100 that you know, both David and I are, you know, or were 306 00:18:40,520 --> 00:18:43,360 completely new to and when you brought this to our attention, 307 00:18:43,600 --> 00:18:47,860 it really opened up a whole new world of opportunity as well. So 308 00:18:47,860 --> 00:18:52,180 why don't you tell us a little bit about your history and what 309 00:18:52,180 --> 00:18:55,720 your views are on the whole local media asset process. I 310 00:18:55,720 --> 00:19:00,720 know that I've stolen a ton of your memes. You are a meme 311 00:19:00,720 --> 00:19:07,140 machine. It's a daily source of my entertainment, and I fully 312 00:19:07,140 --> 00:19:11,820 admit that I have stolen so many memes from you that I'm just 313 00:19:11,820 --> 00:19:15,900 entertained, and by virtue of that, my audiences are 314 00:19:15,900 --> 00:19:18,540 entertained by that as well. So thank you for that. So why don't 315 00:19:18,540 --> 00:19:21,920 you bring us up to speed on your local media asset, and tell us, 316 00:19:21,920 --> 00:19:24,320 you know, what your experience has been with that whole entire 317 00:19:24,320 --> 00:19:24,980 process. 318 00:19:25,580 --> 00:19:28,580 Robert Plank: Well, my local media asset is called Local 319 00:19:28,580 --> 00:19:31,940 Turlock, and what, what it was interesting about either the 320 00:19:31,940 --> 00:19:35,540 concept that you guys put out, this concept of a local media 321 00:19:35,540 --> 00:19:40,040 asset is that Lance and I tried for so many years to land some 322 00:19:40,100 --> 00:19:45,340 local clients in town. We tried doing the donut drops. We tried 323 00:19:45,400 --> 00:19:49,840 sending postcards, letters in the mail, messaging on Facebook 324 00:19:49,840 --> 00:19:53,440 and LinkedIn, showing up unannounced, calling and trying 325 00:19:53,440 --> 00:19:56,320 to make appointments. And we were always just we were always 326 00:19:56,320 --> 00:20:01,140 a nuisance, right? And it always seemed like either. The the bit 327 00:20:01,200 --> 00:20:04,080 the local business that we'd walk into, whether, for a while, 328 00:20:04,080 --> 00:20:08,820 we tried Dennis office, I think I tried a few veterinarians 329 00:20:08,820 --> 00:20:12,720 offices, but whenever, and sometimes, I try to, like, close 330 00:20:12,720 --> 00:20:15,600 my own accountant. And I think every, every internet marketer 331 00:20:15,600 --> 00:20:18,900 has maybe thought of that been like, Huh, you know, I go to the 332 00:20:18,900 --> 00:20:21,620 doctor. Maybe I can be so slick, and while the doctor's treating 333 00:20:21,620 --> 00:20:24,680 the eye, can, you know, sell him a website package. And that 334 00:20:24,680 --> 00:20:28,280 never works, right? I think Lance, my business partner, he 335 00:20:28,280 --> 00:20:32,300 went into a chiropractor once, thinking that he was going to 336 00:20:32,300 --> 00:20:34,760 set up, like, a click kundals page. The chiropractor sold him 337 00:20:34,760 --> 00:20:37,400 on some kind of six month package to, like, keep coming 338 00:20:37,400 --> 00:20:39,740 back for chiropractic appointments. But didn't end up 339 00:20:39,740 --> 00:20:43,780 with a website, just the chiropractor sold him. And so 340 00:20:43,780 --> 00:20:48,220 your your concept makes a lot more sense of having them come 341 00:20:48,220 --> 00:20:53,500 to you and building up your own news and event site, and yeah, 342 00:20:53,500 --> 00:20:56,080 and basically, from my understanding of it, from what 343 00:20:56,080 --> 00:20:59,800 I've learned from you guys, and what we set up is we created a 344 00:20:59,800 --> 00:21:04,620 website, we create a Facebook page and then we post regularly 345 00:21:04,620 --> 00:21:07,860 to it, because if you don't post on your Facebook page or your 346 00:21:07,860 --> 00:21:10,260 website, then what the heck are you doing? Right? There's 347 00:21:10,260 --> 00:21:13,980 nothing to react to respond to with the way things like move so 348 00:21:13,980 --> 00:21:17,100 fast, like you need to always be posting, and if you post the 349 00:21:17,100 --> 00:21:20,660 local news in your town or your area, then that's just always 350 00:21:20,660 --> 00:21:25,040 something new to like. It gives itself, like new information to 351 00:21:25,040 --> 00:21:28,460 go on there. And now I don't even really look at any other 352 00:21:28,460 --> 00:21:31,100 news sources. I just go to local Turlock to find out what's 353 00:21:31,100 --> 00:21:36,440 happening in my town. And for that to happen, we we pay people 354 00:21:36,560 --> 00:21:40,240 to go and find those new stories on a recurring basis. I think 355 00:21:40,240 --> 00:21:43,600 they go and find three new stories every day they go and, 356 00:21:43,600 --> 00:21:45,940 you know, kind of find what looks interesting and post to 357 00:21:45,940 --> 00:21:51,940 that site and and that's what we have running for for you gents 358 00:21:51,940 --> 00:21:56,800 as well, on your local pages. And then in between the serious 359 00:21:56,800 --> 00:22:00,040 stuff, in between the links and the news, then there are these 360 00:22:00,040 --> 00:22:04,800 things called memes, which everyone has seen but you. And 361 00:22:04,800 --> 00:22:08,100 they're like the graphics where it's like, some kind of a joke, 362 00:22:08,100 --> 00:22:12,600 or some kind of a screenshot from a like, maybe a movie, 363 00:22:12,600 --> 00:22:15,660 maybe it's like Keanu Reeves doing something, and they seem 364 00:22:15,660 --> 00:22:18,960 to evolve over time, and they're always really timely. And 365 00:22:18,960 --> 00:22:21,560 they're like these, there's always kind of like funny, 366 00:22:21,560 --> 00:22:25,460 ironic joke, and it's just the way that kids these days are 367 00:22:25,460 --> 00:22:28,460 communicating, right? It's just, I don't even know what it's, I 368 00:22:28,460 --> 00:22:31,700 wouldn't really call it like a like an expression or art form, 369 00:22:31,700 --> 00:22:36,260 but it's just like ways that people share jokes nowadays, and 370 00:22:36,260 --> 00:22:39,200 when people are coming and going, they're busy, they're 371 00:22:39,200 --> 00:22:41,740 scrolling through Facebook on their phone, there isn't enough 372 00:22:41,740 --> 00:22:47,800 time to always watch a five minute or a 1010, minute skit or 373 00:22:47,800 --> 00:22:50,920 someone's 90 minute Netflix special. Sometimes there's just 374 00:22:50,920 --> 00:22:54,220 time to like, see some kind of funny graphic and then and like 375 00:22:54,220 --> 00:22:59,620 it. And so if you sandwich the the the news and the information 376 00:22:59,620 --> 00:23:03,300 with these kind of fun memes, then it's not all serious, 377 00:23:03,300 --> 00:23:07,800 right? And people that are now coming to your LMA, your local 378 00:23:07,800 --> 00:23:12,720 media asset page, to have fun and to kind of maybe sneak some 379 00:23:13,020 --> 00:23:16,320 some information in there a little bit, but they're mostly 380 00:23:16,320 --> 00:23:20,600 having fun. And then you make Mr. Mark Zuckerberg happy, 381 00:23:20,660 --> 00:23:24,980 because Mark Zuckerberg says, well, there's so much happening 382 00:23:24,980 --> 00:23:28,220 on Facebook, right? There's so many posts, so many people are 383 00:23:28,220 --> 00:23:31,400 liking different pages besides yours, and there's no room to 384 00:23:31,400 --> 00:23:34,520 fit it all in, right? It's not like Mark Zuckerberg is going to 385 00:23:34,520 --> 00:23:37,520 show every single post you make to every single person that 386 00:23:37,520 --> 00:23:40,480 subscribes you. There just isn't enough room. But Mark Zuckerberg 387 00:23:40,480 --> 00:23:45,760 says, Well, do a lot of people click on the like button for 388 00:23:45,820 --> 00:23:49,840 What's Up Naperville or what's up Syracuse or local Turlock, 389 00:23:50,020 --> 00:23:53,680 and if you have a page that gets a lots of response or 390 00:23:53,680 --> 00:23:58,840 engagement, then they will show your content more to people. And 391 00:23:58,840 --> 00:24:02,220 then also, specifically, let's say that you have 2000 people 392 00:24:02,280 --> 00:24:05,880 who are fans of your Facebook page, and you have maybe 100 393 00:24:06,180 --> 00:24:09,540 people out of that who just are really rabid and active on your 394 00:24:09,540 --> 00:24:15,240 site. And they always make sure to wow or love or or like haha, 395 00:24:15,300 --> 00:24:19,320 your posts more than others. Then they will show those posts 396 00:24:19,320 --> 00:24:23,600 to those top fans specifically, and so I think that you need to 397 00:24:23,600 --> 00:24:28,940 have both those components. In order to have a Facebook page 398 00:24:28,940 --> 00:24:32,540 that gets a lot of traffic, gets a lot of engagement, likes, 399 00:24:32,540 --> 00:24:35,300 comments, shares, that kind of thing, need to be posting 400 00:24:35,300 --> 00:24:40,240 regularly, and for the news items like at least three things 401 00:24:40,240 --> 00:24:45,220 per weekday, and then also be posting at least one of these 402 00:24:45,220 --> 00:24:48,940 silly memes and graphics per day. That way you're not all 403 00:24:48,940 --> 00:24:53,560 business, and that way, you get people reacting to your page. 404 00:24:53,620 --> 00:24:57,880 That way, Mark Zuckerberg will show that to more people, and 405 00:24:57,880 --> 00:25:01,860 then they'll like it more, but it. It's a big time commitment, 406 00:25:01,860 --> 00:25:04,320 right? If you don't have someone else doing the work for you, 407 00:25:04,440 --> 00:25:07,020 then you have to remember when you wake up at eight in the 408 00:25:07,020 --> 00:25:09,780 morning and you get your morning coffee, and you have to go and 409 00:25:09,840 --> 00:25:14,820 maybe waste an hour to finding some new sources, and then maybe 410 00:25:14,820 --> 00:25:18,180 waste an hour or two finding a good meme. And then, what if you 411 00:25:18,180 --> 00:25:21,440 don't feel like doing that on a Monday or Tuesday, what if you 412 00:25:21,560 --> 00:25:24,560 let a week go by, or two weeks go by because you have better 413 00:25:24,560 --> 00:25:28,640 things to do, then you don't have a page where you're posting 414 00:25:28,640 --> 00:25:31,220 consistently. And Mark Zuckerberg doesn't like that 415 00:25:31,220 --> 00:25:35,120 either. And so the the service for this is called dfy LMA, 416 00:25:35,180 --> 00:25:40,600 where we we show you how to grant us special access to post 417 00:25:40,600 --> 00:25:44,800 to your page as a guest, and then we go and post the news 418 00:25:44,800 --> 00:25:48,040 articles to your website and to your Facebook page, and then we 419 00:25:48,040 --> 00:25:51,640 post the memes to your page to get people reacting and 420 00:25:51,640 --> 00:25:55,060 responding to some of the the entertainment. So that way, you 421 00:25:55,060 --> 00:26:00,600 get the this local media asset, this news at events page, where 422 00:26:00,600 --> 00:26:03,660 things are updated regularly, but then you don't have to be 423 00:26:03,720 --> 00:26:06,780 always circling back around and doing the work. It just happens 424 00:26:06,840 --> 00:26:08,100 magically on its own. 425 00:26:09,180 --> 00:26:12,240 Drew Griffin: That's so awesome. Both David and I have directly 426 00:26:12,240 --> 00:26:16,800 benefited from your service, David, before we give Robert the 427 00:26:16,800 --> 00:26:22,760 opportunity to give his URL out about that particular service. 428 00:26:22,760 --> 00:26:26,360 Where can people find out more information about local media 429 00:26:26,360 --> 00:26:28,340 assets? The easiest way 430 00:26:28,340 --> 00:26:30,260 David Calafiore: is to go to 431 00:26:32,600 --> 00:26:33,800 Drew Griffin: delicious marketing.io, 432 00:26:35,120 --> 00:26:36,980 David Calafiore: LMA, I think that's probably the easiest way, 433 00:26:36,980 --> 00:26:40,240 right there. We do have another vanity URL set up, but I can't 434 00:26:40,240 --> 00:26:41,980 remember what what it is right now. LMA 435 00:26:41,980 --> 00:26:42,820 Drew Griffin: class com. 436 00:26:42,940 --> 00:26:45,040 David Calafiore: LMA class com, that's what it is Drew. I should 437 00:26:45,040 --> 00:26:48,760 just ask you what that, what the what the link was, hey, 438 00:26:48,760 --> 00:26:50,980 Drew Griffin: sometimes I gotta keep you engaged in the 439 00:26:50,980 --> 00:26:53,800 conversation here. But yeah, that's, that's where you can 440 00:26:53,800 --> 00:26:56,980 find information on that. Guys. If you're interested in the 441 00:26:56,980 --> 00:27:00,180 whole local media asset process, we've got a bunch of people that 442 00:27:00,180 --> 00:27:02,220 have gone through the course. They're doing amazing things 443 00:27:02,220 --> 00:27:06,060 with their with their their agencies, and they're kind of 444 00:27:06,060 --> 00:27:10,800 using and running a media company as as a frontliner to 445 00:27:10,800 --> 00:27:14,940 their agency. So Robert, with that said, with your particular 446 00:27:14,940 --> 00:27:17,160 service, are you still running that at this point? And if so, 447 00:27:17,160 --> 00:27:20,180 where can people find out more information about it? We 448 00:27:20,180 --> 00:27:22,940 Robert Plank: are still running it. That is at D, F Y l m, 449 00:27:22,940 --> 00:27:29,360 a.com, and I was looking for somewhere. I have a book. I have 450 00:27:29,360 --> 00:27:32,720 your book, like this version of the book with you, with LMA 451 00:27:32,720 --> 00:27:35,900 class.com, printed on the bottom. But I think I promised I 452 00:27:35,900 --> 00:27:38,840 didn't throw it away. I think I gave it or sold it to somebody, 453 00:27:38,960 --> 00:27:45,100 but D, F Y, L, M, a.com, that's short for done for you, local 454 00:27:45,100 --> 00:27:49,420 media asset, and that way you can just get that off your 455 00:27:49,420 --> 00:27:53,860 plate. That way you can have our team go and find those news 456 00:27:53,860 --> 00:27:58,720 articles and post to your local page. And that way people in 457 00:27:58,720 --> 00:28:02,100 your town can find out about things happening nearby, not 458 00:28:02,100 --> 00:28:06,000 something that's happening off in some other country or or some 459 00:28:06,000 --> 00:28:08,400 other side of the world, what's happening right there in their 460 00:28:08,400 --> 00:28:10,200 town? Dfy, lma.com, 461 00:28:11,400 --> 00:28:15,000 Drew Griffin: that's so awesome. Before we let you go a couple 462 00:28:15,000 --> 00:28:18,720 wrap up questions here. What does Robert plank like to do in 463 00:28:18,720 --> 00:28:23,120 his off time now that you've got a young one there, keeping up, 464 00:28:23,120 --> 00:28:27,020 keeping you pretty busy. What else? What else are you into? 465 00:28:27,020 --> 00:28:29,240 What's what? What do you like to do? For fun, 466 00:28:30,260 --> 00:28:32,960 Robert Plank: for fun, I like to get out of the house. It's so 467 00:28:32,960 --> 00:28:37,580 easy to stay inside and get cooped up. I do geocaching every 468 00:28:37,580 --> 00:28:42,040 now and then, which is there's basically done with an app now, 469 00:28:42,100 --> 00:28:46,360 where people hide different treasures in your local town or 470 00:28:46,420 --> 00:28:50,020 your local area, and then you go to the app and you say, Okay, 471 00:28:50,020 --> 00:28:53,740 well, send me over to this treasure, and the GPS takes you 472 00:28:53,740 --> 00:28:56,560 in your car to wherever you want to go. You get out of your car 473 00:28:56,560 --> 00:28:59,020 and you kind of walk around and find one of those treasures. 474 00:28:59,140 --> 00:29:02,940 That's something that I don't do it regularly. But when I'm asked 475 00:29:02,940 --> 00:29:06,600 what my hobby is, it's that when I have time for it, but I always 476 00:29:06,600 --> 00:29:10,920 make time during the day to get out and take some pretty long 477 00:29:10,920 --> 00:29:14,700 walks. I go on at least a one hour walk every day, some days, 478 00:29:14,700 --> 00:29:18,660 if time permits three hours, maybe sometimes I'll do like a 479 00:29:18,660 --> 00:29:21,440 one hour morning, one hour in the middle of day and one hour 480 00:29:21,440 --> 00:29:23,900 at night. And I think that that's really important in 481 00:29:23,900 --> 00:29:27,860 general, especially for some of us who were maybe computer 482 00:29:27,860 --> 00:29:31,760 people, people who think that we just need to always be like, you 483 00:29:31,760 --> 00:29:34,640 know, getting at the computer, and then it's easy to fall into 484 00:29:34,640 --> 00:29:40,100 that cycle of work, TV, sleep. And I'm fighting that even now, 485 00:29:40,100 --> 00:29:43,360 because, like you said, we have a little one. He was born on on 486 00:29:43,360 --> 00:29:48,100 May 6, and we So, like we're kind of dealing with a little 487 00:29:48,100 --> 00:29:51,340 bit of a time management crisis of, well, who gets to sleep 488 00:29:51,340 --> 00:29:54,400 when, and who takes the night shift, and then when are we both 489 00:29:54,400 --> 00:29:57,400 awake? So that way we can have these lies, and when is their 490 00:29:57,400 --> 00:30:00,780 time to go and do some of the work? Work, and what's been 491 00:30:00,780 --> 00:30:04,080 really helpful with that is me and the wife. We both work at 492 00:30:04,080 --> 00:30:08,700 home first of all, but then also, we're both very eager to 493 00:30:08,700 --> 00:30:13,140 jump in and do what needs to be done. No one's half assing, no 494 00:30:13,140 --> 00:30:16,380 one's leading something out or leaving a mess for someone else 495 00:30:16,380 --> 00:30:20,240 to do. We're both eager to just do what needs to be done. And I 496 00:30:20,240 --> 00:30:23,000 think that everyone out there, if you're struggling in your 497 00:30:23,000 --> 00:30:26,840 business, figure out a way to get back into that mindset. 498 00:30:26,840 --> 00:30:31,040 Figure out a way if, if you've been wanting or needing to set 499 00:30:31,040 --> 00:30:35,360 up that local media asset, or if you've been delaying on creating 500 00:30:35,360 --> 00:30:39,860 a podcast, or if you've been need and need to maybe record 10 501 00:30:39,860 --> 00:30:43,300 quick videos to contact local business owners, figure out a 502 00:30:43,300 --> 00:30:47,260 way to get be excited to do it. Don't just say, Oh, I guess I'll 503 00:30:47,260 --> 00:30:50,980 do and I guess I'll just tough it out, and I'll spend 20 504 00:30:50,980 --> 00:30:53,800 minutes getting this done and and hating it the whole way 505 00:30:53,800 --> 00:30:58,840 through. Figure out a way to be looking forward to the work that 506 00:30:58,840 --> 00:31:03,000 you have to do. And that's been, I've been making sure to get 507 00:31:03,000 --> 00:31:07,020 enough sleep when I can. But me and the wife, like, we're so 508 00:31:07,020 --> 00:31:09,960 excited to change the baby's diaper. We're so excited to, 509 00:31:10,140 --> 00:31:13,200 like, warm up the bottle and then kind of feed him and wait 510 00:31:13,200 --> 00:31:16,740 half an hour for him to eat it all because, uh, like, we won't 511 00:31:16,740 --> 00:31:19,740 have the the time again, right? It'll never he's the the 512 00:31:19,740 --> 00:31:23,660 youngest and the oldest that he ever will be. And like for all, 513 00:31:23,840 --> 00:31:27,680 if we're stuck at home from the quarantine or the virus or 514 00:31:27,680 --> 00:31:30,440 whatever the crisis is, by the time maybe people watch the 515 00:31:30,440 --> 00:31:34,460 replay of this, there will always be something. But, I 516 00:31:34,460 --> 00:31:37,160 mean, we're so lucky to be living in this time that we're 517 00:31:37,160 --> 00:31:40,900 living in right now, because, I mean, we all have video chat, we 518 00:31:40,900 --> 00:31:44,740 have internet access. We all have an LMA course, or social 519 00:31:44,740 --> 00:31:47,620 media. There's all these tools, and there's all these things 520 00:31:47,620 --> 00:31:50,260 that you can and should be doing in your business, but I think 521 00:31:50,260 --> 00:31:54,580 that you need to make the time, and you need to figure out a way 522 00:31:54,580 --> 00:31:57,820 to get yourself excited about doing it, and figure out a way 523 00:31:57,820 --> 00:32:01,320 to maybe do that on demand, because a lot of people think 524 00:32:01,320 --> 00:32:05,280 that they need to wait for inspiration to strike right. 525 00:32:05,280 --> 00:32:07,740 They say, Well, you know, I'll wait around a couple of weeks, 526 00:32:07,740 --> 00:32:11,940 and then maybe one day when I get excited about building my 527 00:32:11,940 --> 00:32:14,100 website or creating the authentic page, then I'll go and 528 00:32:14,100 --> 00:32:16,440 do it. And I mean, that might never happen. So sometimes you 529 00:32:16,440 --> 00:32:20,120 have to figure out a way to, like, generate the excitement on 530 00:32:20,120 --> 00:32:23,900 demand, even for a few minutes, even if there's only time to put 531 00:32:23,900 --> 00:32:28,220 in 1020, minutes to to contact those businesses or set up a 532 00:32:28,220 --> 00:32:31,880 messenger bot before the baby cries again, figure out a way to 533 00:32:31,880 --> 00:32:35,660 work in that time. And then also, the reason why, like The 534 00:32:35,660 --> 00:32:39,140 Walking is important, is to have that kind of quiet, unplugging 535 00:32:39,140 --> 00:32:43,720 time where it's just me. I'm not having to be around people. I'm 536 00:32:43,720 --> 00:32:47,860 not on my phone. I'm getting some exercise in. And then 537 00:32:47,860 --> 00:32:51,220 there's, like, the mental health aspect of there's been all these 538 00:32:51,220 --> 00:32:54,160 studies of if you're if you're walking in a forward direction, 539 00:32:54,160 --> 00:32:57,700 it just makes your brain think about, like, what's, what's the 540 00:32:57,700 --> 00:33:03,600 future, and maybe that will give you the time to unpack your 541 00:33:03,600 --> 00:33:06,720 goals, or unpack those things that are really important to you 542 00:33:06,720 --> 00:33:10,380 and like, just kind of let your brain unplug and wander and 543 00:33:10,380 --> 00:33:13,920 think about like, you know, what's your what do you want to 544 00:33:13,920 --> 00:33:17,640 accomplish this year? Or that local Facebook page that you're 545 00:33:17,640 --> 00:33:22,520 setting up? What's missing? And my case, I need to get back on 546 00:33:22,520 --> 00:33:27,620 recording a regular podcast where we kind of recap the news 547 00:33:27,800 --> 00:33:31,700 on the about what's been happening in town. Something 548 00:33:31,700 --> 00:33:34,880 else that has come to mind from some of these walks is I need to 549 00:33:34,880 --> 00:33:38,720 be contacting some of these local business owners in my town 550 00:33:38,900 --> 00:33:43,540 and interview them, and then put a video, since we're all at home 551 00:33:43,540 --> 00:33:47,980 now, we're all on Zoom, put the video chat of that on the on 552 00:33:47,980 --> 00:33:52,360 that local Facebook page. And doesn't necessarily have to be 553 00:33:52,420 --> 00:33:56,080 like the mayor. It could be some someone who works in the city 554 00:33:56,080 --> 00:33:59,620 hall. It could be some other local business owner who is in 555 00:33:59,620 --> 00:34:03,120 the Chamber of Commerce. There's all kinds of things where we can 556 00:34:03,240 --> 00:34:07,800 start humbly and we can start small and get whoever we can 557 00:34:07,800 --> 00:34:11,640 get. And I mean, you contact whatever local business in your 558 00:34:11,640 --> 00:34:15,180 town and just see if you can get them on a quick interview and 559 00:34:15,180 --> 00:34:18,960 post them, post it on your page. So there's all these ideas, but 560 00:34:18,960 --> 00:34:23,180 it's easy to do the wrong things. It's easy to let the 561 00:34:23,180 --> 00:34:27,680 time get away from you. It's easy to do the quick the quick 562 00:34:27,680 --> 00:34:31,100 tasks, the things that are not important, the things that don't 563 00:34:31,100 --> 00:34:35,960 make you money, and then step over the tasks that that are 564 00:34:35,960 --> 00:34:40,040 really important. So yeah, I geocache, but I also make sure 565 00:34:40,040 --> 00:34:43,360 to get hours and hours every day of walking in just for the 566 00:34:43,420 --> 00:34:48,580 mental health reasons, and also to get my brain just refreshed 567 00:34:48,580 --> 00:34:53,260 on what needs doing. And then I get home, I get on the computer. 568 00:34:53,320 --> 00:34:56,140 I fit in what I can fit in. And then when I'm done with those 569 00:34:56,140 --> 00:34:58,600 marketing tasks, I get on the computer, get back to life. 570 00:34:58,600 --> 00:35:02,400 Because why would. You live your whole entire life sitting at the 571 00:35:02,400 --> 00:35:03,720 computer. It's not a way to live. 572 00:35:04,320 --> 00:35:07,020 Drew Griffin: There you go. Sage advice from a programmer, a 573 00:35:07,020 --> 00:35:11,700 business owner, a new father and somebody that's super involved 574 00:35:12,480 --> 00:35:16,260 in their own health, and that's awesome. You gotta, you have to 575 00:35:16,260 --> 00:35:19,740 move things forward. And it's just been an amazing I can sit 576 00:35:19,740 --> 00:35:23,780 here listen to you for hours getting all kinds of ideas for 577 00:35:24,200 --> 00:35:29,600 my local media asset and so much more. Let's before we wrap 578 00:35:29,600 --> 00:35:34,280 things up, let's kind of find out what's next for Robert plank 579 00:35:34,340 --> 00:35:38,120 and Lance. Thomashiro, what do you guys have your eyes on? 580 00:35:38,120 --> 00:35:41,440 Anything new? Any new things coming up relatively soon that 581 00:35:41,440 --> 00:35:43,240 we can promote for you. 582 00:35:43,240 --> 00:35:45,880 Robert Plank: Two things come to mind? Well, I mean, there's 583 00:35:45,880 --> 00:35:49,060 always things that promote for us. I have my podcast at 584 00:35:49,060 --> 00:35:52,900 marketer of the day.com we have another course called podcast 585 00:35:52,900 --> 00:35:56,980 crusher.com and as we were when we began our conversation, we 586 00:35:56,980 --> 00:36:00,600 were talking about how important it is to get yourself out there, 587 00:36:00,660 --> 00:36:03,420 and don't just be the person hiding behind the computer, be 588 00:36:03,420 --> 00:36:07,260 the person that's on camera. And podcasting is a great way for 589 00:36:07,260 --> 00:36:10,500 you to do that. If there's anything that you think people 590 00:36:10,500 --> 00:36:14,160 need to know about your local town, start recording and say 591 00:36:14,160 --> 00:36:17,400 something really quick. If there's any thing that you think 592 00:36:17,400 --> 00:36:22,340 that that you could help shortcut someone else to figure 593 00:36:22,340 --> 00:36:25,280 out. Like in my case, it was I learned all this programming, 594 00:36:25,280 --> 00:36:27,860 and the sun was brand new to programming. There are some 595 00:36:27,860 --> 00:36:31,160 things I could say, well, do this, don't do that, to get you 596 00:36:31,160 --> 00:36:34,640 there quicker. So everyone needs to be podcasting. And then as 597 00:36:34,640 --> 00:36:39,320 far as what is, what's up and coming and what's new, three 598 00:36:39,320 --> 00:36:44,380 things come to mind. One thing is that we are outsourcing more. 599 00:36:44,380 --> 00:36:48,220 And I showed both of you a screenshot this last weekend of 600 00:36:48,280 --> 00:36:52,360 all these little tasks that we have our employees doing 601 00:36:52,360 --> 00:36:55,960 nowadays. And it feels great because it's now we're only 602 00:36:55,960 --> 00:36:58,660 doing the things that give us energy, the things that excite 603 00:36:58,660 --> 00:37:02,580 us. And then even if say we, I mean, we all have bad days, 604 00:37:02,580 --> 00:37:05,820 right? Say you have a slow day where you don't get as much done 605 00:37:05,820 --> 00:37:09,000 as you wanted to, or maybe, like, you had some big 606 00:37:09,000 --> 00:37:12,060 emergency, even if the worst or maybe, like, you know, baby 607 00:37:12,300 --> 00:37:15,480 poops a diaper or whatever, even if the worst thing happens. 608 00:37:15,540 --> 00:37:18,960 There are so many little things that just happen automatically 609 00:37:18,960 --> 00:37:22,580 every single day. And I have fun sometimes on like a Sunday 610 00:37:22,580 --> 00:37:25,580 afternoon, opening up the calendar and saying, Okay, well, 611 00:37:25,580 --> 00:37:29,540 this person will do this on Friday at 9am and this person 612 00:37:29,540 --> 00:37:33,740 will do this on Tuesday at 10am and it feels really good to 613 00:37:33,920 --> 00:37:37,760 first of all, have that big picture overview of what needs 614 00:37:37,760 --> 00:37:42,160 to happen. And then there's all these things that you don't have 615 00:37:42,160 --> 00:37:46,900 to do and and I think that everyone should look into having 616 00:37:46,900 --> 00:37:49,300 other people run their business. And a great way to get your toe 617 00:37:49,300 --> 00:37:53,980 in the water is go to dfy, lma.com and we can, I mean, 618 00:37:53,980 --> 00:37:57,760 taking over is the wrong way to put it, but we can take over the 619 00:37:57,760 --> 00:38:02,940 posting on your LMA page and your Facebook page, but that 620 00:38:02,940 --> 00:38:06,240 also means that you can keep on posting to it if you want, so 621 00:38:06,240 --> 00:38:10,200 you can have a real beast to be reckoned with, where we do all 622 00:38:10,200 --> 00:38:12,540 our posting and you do all your posting, but if you have those 623 00:38:12,540 --> 00:38:15,420 weeks we don't feel like posting, it still happens. And I 624 00:38:15,420 --> 00:38:21,020 think that it's really important for you to have at least one 625 00:38:21,020 --> 00:38:24,620 employee in your business first of all, but then people hesitate 626 00:38:24,620 --> 00:38:29,840 about that, and the solution to that hesitation is may have your 627 00:38:29,840 --> 00:38:33,260 employee make you money, right? If you're paying someone 1000 628 00:38:33,680 --> 00:38:36,020 bucks a month in your business, and they're making you 3000 629 00:38:36,440 --> 00:38:39,140 bucks a month, every single month, I mean, you'd hire some 630 00:38:39,140 --> 00:38:42,520 more, right? Like it would be a no brainer, and you would never 631 00:38:42,520 --> 00:38:45,400 let that person go, because the amount of money that they're 632 00:38:45,400 --> 00:38:48,760 making you is more than what you're paying them. And I mean, 633 00:38:48,880 --> 00:38:53,140 if someone's making $12 an hour or $15 an hour at McDonald's, 634 00:38:53,140 --> 00:38:56,140 you better believe that McDonald's is making $20 an hour 635 00:38:56,140 --> 00:38:59,620 off them. They're not losing money on that person. But then a 636 00:38:59,620 --> 00:39:02,820 lot of us business owners are afraid of thinking that way. We 637 00:39:02,820 --> 00:39:05,460 think more in scarcity terms, not abundance terms. We think 638 00:39:05,460 --> 00:39:08,820 about how much this employee will cost, not how much this 639 00:39:08,820 --> 00:39:12,180 employee will make us. And even if your employee broke even, 640 00:39:12,300 --> 00:39:15,000 they're still building your business for free, basically, 641 00:39:15,000 --> 00:39:17,880 right. If you pay them 1000 bucks and they make you 1000 642 00:39:18,240 --> 00:39:22,580 bucks, but they're also generating videos and articles 643 00:39:22,580 --> 00:39:25,820 and getting you affiliates and writing you emails and sales 644 00:39:25,820 --> 00:39:28,700 copy, then it's, in a way, a free employee. So that's thing 645 00:39:28,700 --> 00:39:33,020 number one is that you need to have some employee of your 646 00:39:33,020 --> 00:39:36,680 business and hire them and try them out for a little while and 647 00:39:36,680 --> 00:39:43,420 give them tasks to do the thing that it's been on my list for a 648 00:39:43,420 --> 00:39:47,320 while, that I am ramping up more of is appearing on other 649 00:39:47,320 --> 00:39:49,960 people's podcasts. And I think that drew and David, I think 650 00:39:49,960 --> 00:39:54,220 that you both need to be on the ride with me and deliberately 651 00:39:54,220 --> 00:39:59,320 make a point to be on a beyond. I mean, make a goal of like, 100 652 00:39:59,620 --> 00:40:04,860 shows. Was right. Find 100 different podcasts of like app 653 00:40:04,860 --> 00:40:08,880 creators, business owners, marketers, people like that, and 654 00:40:08,880 --> 00:40:11,460 just be on their show real quick, like we're doing now, and 655 00:40:11,640 --> 00:40:15,840 just have a quick chit chat. And some shows bring you a lot of 656 00:40:15,840 --> 00:40:19,500 traffic. Some shows bring you not a lot, but I know that just 657 00:40:19,500 --> 00:40:22,820 from me, not even trying, I appear on about one show per 658 00:40:22,820 --> 00:40:25,640 month, and I know that you two are on shows every now and then, 659 00:40:25,640 --> 00:40:29,840 but it is really my goal to deliberately be going after some 660 00:40:29,840 --> 00:40:35,540 of these people and maybe even be on as many shows as I have 661 00:40:35,540 --> 00:40:39,620 people on my show. So I have a podcast with 750, episodes. Each 662 00:40:39,620 --> 00:40:42,580 person's a different interview, but I need to be kind of having 663 00:40:42,580 --> 00:40:46,360 a one to one ratio of if I have someone on my show, I need to be 664 00:40:46,360 --> 00:40:50,080 on maybe their show, or just some some other show in general. 665 00:40:50,080 --> 00:40:53,680 So that's thing, number two. So we said number one, outsource. 666 00:40:53,740 --> 00:40:56,980 Number two, be on other people's podcasts. And the thing that's 667 00:40:57,040 --> 00:41:02,580 kind of on the horizon is to have some kind of a hosted 668 00:41:02,580 --> 00:41:05,760 service. And I think that you guys have some ideas that you've 669 00:41:05,760 --> 00:41:08,580 talked about privately, about hosted services. And, I mean, I 670 00:41:08,580 --> 00:41:14,340 have a handful as well, but it, it's, it's one thing to, like, 671 00:41:14,340 --> 00:41:17,220 teach someone how to do something right? And let's say 672 00:41:17,220 --> 00:41:20,720 like, let's say like, your your kitchen faucet just starts 673 00:41:20,720 --> 00:41:23,000 spraying water and starts leaking all over the place. And 674 00:41:23,000 --> 00:41:25,460 you're like, getting all kinds of pots and pans and gathering 675 00:41:25,460 --> 00:41:28,040 up all the water that's leaking, and they call a plumber, and the 676 00:41:28,040 --> 00:41:31,340 plumber says, Hey, I'd like to sell you this ebook on how to 677 00:41:32,300 --> 00:41:35,660 faucet. You say, no, wait, solve the problem for me. And I think 678 00:41:35,660 --> 00:41:38,480 that with a lot of the things that we teach, we can make it as 679 00:41:38,480 --> 00:41:41,800 simple as possible, right? Make it as simple as possible, to 680 00:41:41,800 --> 00:41:44,620 make a book as simple as possible, to make a local 681 00:41:44,620 --> 00:41:49,960 Facebook page. Some people just want it done for them. And we 682 00:41:49,960 --> 00:41:53,740 recently have created a compilation book of some 683 00:41:53,740 --> 00:41:59,200 doctors, where we made $57,500 from two emails, just from 684 00:41:59,200 --> 00:42:02,220 emailing doctors saying, Would you like to be in a chapter of 685 00:42:02,220 --> 00:42:06,000 this book, and then figuring out all the, you know, publishing 686 00:42:06,000 --> 00:42:10,860 ins and outs for that so, but I think, kind of continuing with 687 00:42:10,860 --> 00:42:13,920 that thought, in this day and age with to I'm going to get 688 00:42:13,980 --> 00:42:19,980 into geek lands with WordPress, multi site with Amazon, AWS. You 689 00:42:19,980 --> 00:42:23,480 don't have to have you don't have to build up this whole huge 690 00:42:23,480 --> 00:42:27,500 infrastructure, right? I mean, Netflix doesn't know any any 691 00:42:27,500 --> 00:42:31,700 servers. Netflix runs on Amazon. Netflix just pays Amazon. I 692 00:42:31,700 --> 00:42:34,580 mean, I'm sure it's a huge monthly bill every month, but 693 00:42:34,580 --> 00:42:38,120 Netflix just says we wrote the software. It's hosted on Amazon, 694 00:42:38,120 --> 00:42:42,160 and then everyone just uses it, and so it there. It's really 695 00:42:42,160 --> 00:42:45,760 easy these days to plug into some of these cloud services and 696 00:42:45,760 --> 00:42:49,360 make not just a done for you, but a hosted for you solution. 697 00:42:49,360 --> 00:42:53,440 So that's kind of what's what's coming up in the future there of 698 00:42:53,620 --> 00:42:57,220 I mean anything that we provide. I mean host a podcast, host a 699 00:42:57,220 --> 00:43:01,740 membership site. There needs to be a way where if someone says, 700 00:43:01,800 --> 00:43:05,340 I want that, I want to make a course, to click a button, and 701 00:43:05,340 --> 00:43:08,220 then boom, now they have it hosted, and so that and that can 702 00:43:08,220 --> 00:43:10,620 kind of cut out the middleman. So that way we don't have to 703 00:43:10,620 --> 00:43:13,740 say, here's all this software you have to buy, there's all 704 00:43:13,740 --> 00:43:16,320 these things you have to learn now go over there and do it, 705 00:43:16,320 --> 00:43:20,540 just kind of click a button and maybe even merge the hosting 706 00:43:20,540 --> 00:43:25,460 with the done for you, where it's like they can set up a 707 00:43:25,460 --> 00:43:29,180 podcast or a course, but maybe they just click a button and 708 00:43:29,180 --> 00:43:34,280 record their podcast, and then it assigns a task to our team, 709 00:43:34,340 --> 00:43:38,060 and then they add the music, or they add the intro text, and it 710 00:43:38,060 --> 00:43:41,380 magically appears on their on their own website. I mean, I 711 00:43:41,380 --> 00:43:43,960 think there's something to that, right? And having something 712 00:43:43,960 --> 00:43:47,320 hosted and also something done for you, and it's kind of is 713 00:43:47,320 --> 00:43:51,640 like a magic box where you put in what you want done, and it 714 00:43:51,640 --> 00:43:56,080 magically happens. And so, so, yeah, that's what is in the 715 00:43:56,080 --> 00:43:59,560 future there hosted plus done for you. Love it. 716 00:44:00,340 --> 00:44:02,460 Drew Griffin: Robert, sounds like you've got a result as a 717 00:44:02,460 --> 00:44:06,120 service coming along, and I'm really excited to hear about 718 00:44:06,120 --> 00:44:09,300 that. So once it comes out, let us know. We'll have you back on. 719 00:44:09,300 --> 00:44:12,000 We'll get it all promoted and let everybody know about because 720 00:44:12,240 --> 00:44:15,240 in the end, that's what people want, is results, and that's 721 00:44:15,240 --> 00:44:19,020 clearly what, clearly what you and Lance are and have been 722 00:44:19,020 --> 00:44:21,980 doing for quite some time. Alright, so before we wrap 723 00:44:21,980 --> 00:44:24,440 things up, one more time, one at work, can people find out more 724 00:44:24,440 --> 00:44:27,560 information about Robert plank and all of the shenanigans that 725 00:44:27,560 --> 00:44:29,660 you're up to these days? They can 726 00:44:29,660 --> 00:44:33,200 Robert Plank: find me at marketer of the day.com that is 727 00:44:33,200 --> 00:44:36,380 a podcast where I've had you on Drew, but I need to have David 728 00:44:36,380 --> 00:44:40,180 on soon, soon, just where, yeah, very soon, where we have a 729 00:44:40,360 --> 00:44:42,760 that's an interview show where we have all kinds of cool and 730 00:44:42,760 --> 00:44:46,060 crazy people like I've interviewed some guy that he was 731 00:44:46,060 --> 00:44:49,600 all about buying and selling websites, and it just blew my 732 00:44:49,600 --> 00:44:52,240 mind how he talked about, you can, you know, buy a website for 733 00:44:52,240 --> 00:44:54,880 30 grand, sell it for 500 grand. So we have all kinds of 734 00:44:54,880 --> 00:44:58,600 interesting people like that on that show that's marketer of the 735 00:44:58,600 --> 00:45:03,060 day.com, the. The book creation course, where you can just get 736 00:45:03,060 --> 00:45:06,660 the mock up made quickly and then add to your book as you go 737 00:45:06,660 --> 00:45:10,500 and get it published on Amazon. We even cover getting your book 738 00:45:10,500 --> 00:45:14,460 made into audiobook form. We cover getting your book kind of 739 00:45:14,460 --> 00:45:17,400 personalized, where you can put different people's picture on 740 00:45:17,400 --> 00:45:22,820 the cover, make a local book that is book formula.com, and 741 00:45:22,820 --> 00:45:26,000 then everyone needs a podcast for the very least, so you can 742 00:45:26,060 --> 00:45:29,900 record all these cool things that you, that you are doing and 743 00:45:29,900 --> 00:45:33,500 talking about in your business. I mean, whenever I'm gone, 744 00:45:33,500 --> 00:45:36,380 whatever, in the decades in the future, once I've died of old 745 00:45:36,380 --> 00:45:40,840 age, my son will have just like, weeks and weeks worth of content 746 00:45:40,900 --> 00:45:44,020 of he can dial in and figure out all these cool things that his 747 00:45:44,020 --> 00:45:47,140 dad was doing years ago. Everyone needs to have a podcast 748 00:45:47,140 --> 00:45:51,700 to document your own comings and goings in your business, to 749 00:45:51,700 --> 00:45:55,060 involve other people, to get people to come up on your show 750 00:45:55,060 --> 00:45:57,940 for an interview, and then maybe you appear on other shows. 751 00:45:57,940 --> 00:46:03,660 Podcast crusher.com is the place to get your podcasts rocking and 752 00:46:03,660 --> 00:46:09,360 rolling, and then, because you and David teach these local 753 00:46:09,360 --> 00:46:13,440 marketing assets right? Lmas Setting up a local news and 754 00:46:13,440 --> 00:46:17,100 events page, and we like to make it easy for people to get that 755 00:46:17,100 --> 00:46:20,280 done, to get the means posted, to get the news articles posted, 756 00:46:20,400 --> 00:46:27,200 D, F Y l m a.com, is the place to have us run that for you, and 757 00:46:27,200 --> 00:46:30,740 you can still go and do whatever you want to your page and and 758 00:46:30,740 --> 00:46:34,460 post in between what we post, but this gets something off your 759 00:46:34,460 --> 00:46:39,200 plate. This gets your business running on its own somewhat, D, 760 00:46:39,200 --> 00:46:43,780 F Y l m a.com for us to automatically post news and 761 00:46:43,780 --> 00:46:46,240 memes to your site and your Facebook page. 762 00:46:47,740 --> 00:46:50,140 Drew Griffin: Love it. Robert, you've been an amazing guest. I 763 00:46:50,140 --> 00:46:53,920 think you need to go out for another hour's worth of walking 764 00:46:53,920 --> 00:46:56,800 go find some treasures in your geocaching. Because, my 765 00:46:56,800 --> 00:47:00,480 goodness, you you have too much going on. That's so awesome. 766 00:47:00,840 --> 00:47:03,840 David, anything? Anything final before we wrap things up? I 767 00:47:03,840 --> 00:47:04,560 think we've said it 768 00:47:04,560 --> 00:47:07,080 David Calafiore: all. Robert is an interesting guy with a lot 769 00:47:07,080 --> 00:47:11,580 going on, and we got to get out and get on some podcasts. He's 770 00:47:11,580 --> 00:47:14,160 got me inspired, yeah, well, and 771 00:47:14,160 --> 00:47:16,440 Robert Plank: we still, we still have not met in person. It feels 772 00:47:16,440 --> 00:47:19,020 like we, the three of us, have, with all the video chatting, 773 00:47:19,080 --> 00:47:20,520 someday we need to meet in person. 774 00:47:20,580 --> 00:47:22,400 Drew Griffin: We will we're going to be heading out to 775 00:47:22,400 --> 00:47:25,880 Turlock real soon. So once all this Quarantine is over, I got 776 00:47:25,880 --> 00:47:29,780 to find out what Turlock is all about. So with that said, 777 00:47:29,840 --> 00:47:35,000 Robert, much love to you and your wife and your brand new 778 00:47:35,000 --> 00:47:39,260 addition to your family. Please enjoy your day and your time 779 00:47:39,500 --> 00:47:42,580 with your son. Congratulations again. I'm sure he's super proud 780 00:47:42,580 --> 00:47:47,140 of you and to all of our guests, please go ahead and visit the 781 00:47:47,140 --> 00:47:51,100 plethora of web pages that Robert has just provided to you. 782 00:47:51,580 --> 00:47:55,480 I guarantee that you will not be disappointed. All of those 783 00:47:55,480 --> 00:47:58,660 services are amazing. They will free up your time and your 784 00:47:58,660 --> 00:48:02,160 energy and deliver all kinds of value to you and your local 785 00:48:02,160 --> 00:48:05,100 business. So with that being said, David, let's wrap things 786 00:48:05,100 --> 00:48:07,260 up and we'll catch everybody on the next episode. 787 00:48:10,680 --> 00:48:12,660 Robert Plank: Go right now to marketer of the day.com/itunes, 788 00:48:14,340 --> 00:48:18,060 to subscribe to the show. Listen to other episodes and rate and 789 00:48:18,060 --> 00:48:18,900 review the show you.