1 00:00:00,000 --> 00:00:03,960 Robert Plank: Marketer of the day. Episode 742, Facebook 2 00:00:03,960 --> 00:00:08,400 campaigns and retargeting discover profitable, paid social 3 00:00:08,400 --> 00:00:16,140 ads with Naira Perez. Hey everyone, and welcome back to 4 00:00:16,140 --> 00:00:19,380 the marketer of the day podcast. We are here with Naira Perez 5 00:00:19,380 --> 00:00:23,540 from springhilldigital.com and we are going to be talking today 6 00:00:23,540 --> 00:00:28,340 about Facebook, Instagram, LinkedIn ads and how to make 7 00:00:28,340 --> 00:00:30,620 them work for you. So Nyra, glad to be talking to you. 8 00:00:31,400 --> 00:00:32,480 Naira Perez: Thank you for having me 9 00:00:33,259 --> 00:00:37,879 Robert Plank: so social media, running ads, getting people to 10 00:00:38,299 --> 00:00:41,379 landing page, opt in, form coaching, call, tell us about 11 00:00:41,379 --> 00:00:42,159 that sort of thing. 12 00:00:43,780 --> 00:00:49,540 Naira Perez: Well, we actually specialize in social media, paid 13 00:00:49,540 --> 00:00:53,140 social media, and I'm going to tell you that this is an 14 00:00:53,140 --> 00:00:57,340 effective way to bring new audiences to your product or 15 00:00:57,340 --> 00:01:01,980 service, to get to know your brand, if you're been doing 16 00:01:01,980 --> 00:01:06,180 organic, that's fantastic. You need to continue making doing 17 00:01:06,180 --> 00:01:11,340 organic. However, your reach is very small. So basically, the 18 00:01:11,340 --> 00:01:15,780 platforms are just saying you have to pay to play. So to bring 19 00:01:15,780 --> 00:01:20,360 new people, you have to do advertising in the platforms. I 20 00:01:20,420 --> 00:01:23,900 Robert Plank: agree completely. And it's super interesting that 21 00:01:24,380 --> 00:01:27,560 the people that are not internet marketers, they don't even, I 22 00:01:27,560 --> 00:01:30,680 think they don't even realize what's an ad and what's not. 23 00:01:30,680 --> 00:01:33,440 Sometimes, my wife will be searching something and she'll 24 00:01:33,440 --> 00:01:35,900 say, Well, here's the top result on Google. And I'll say, you do 25 00:01:35,900 --> 00:01:38,240 see there's a box around it and it says in fine print, 26 00:01:38,240 --> 00:01:40,900 sponsored. Or she'll send me a screenshot of something that 27 00:01:40,900 --> 00:01:43,720 appears on her Facebook timeline. And I'll say, You do 28 00:01:43,720 --> 00:01:46,000 know that instead of the date under the post, it says 29 00:01:46,000 --> 00:01:48,700 sponsored. But it seems like a lot of people don't notice this. 30 00:01:48,700 --> 00:01:52,600 And I agree with you completely. There that on, especially on 31 00:01:52,600 --> 00:01:55,420 Google and on search engines, like you said, a lot of people, 32 00:01:55,420 --> 00:01:58,900 they kind of cross their fingers and they hope that the content, 33 00:01:58,900 --> 00:02:02,040 the videos, the blog posts will work with them. When you look at 34 00:02:02,100 --> 00:02:05,220 all those paid ads, it's like the first top of the page, and 35 00:02:05,280 --> 00:02:09,660 you're already automatically on rank three or four just by not 36 00:02:09,660 --> 00:02:12,420 running those ads. So I agree with you completely. We have to 37 00:02:12,420 --> 00:02:14,340 be running ads to be seen 38 00:02:15,180 --> 00:02:18,900 Naira Perez: exactly, and Google has done it where very clearly 39 00:02:18,900 --> 00:02:22,340 the ads are at the top of the page. So even if you work 40 00:02:22,340 --> 00:02:26,960 really, really hard on your sto if your competitor is doing ads 41 00:02:26,960 --> 00:02:32,600 on key words that belong well, that you will describe your 42 00:02:32,600 --> 00:02:36,980 product or service, then they will take the first spots, like 43 00:02:36,980 --> 00:02:40,420 you said, your wife doesn't know, because we are busy 44 00:02:40,420 --> 00:02:44,860 people, and we tend to just go really fast. Now in social 45 00:02:44,860 --> 00:02:50,860 media, it does say promoted. You can normally tell is an ad, but 46 00:02:50,920 --> 00:02:54,400 the ads are getting way more entertaining. They're getting 47 00:02:55,720 --> 00:03:00,160 some audiences will just like to watch a video ad, because 48 00:03:00,160 --> 00:03:03,600 they're very well done. They're very informative. Now there's a 49 00:03:03,600 --> 00:03:08,640 little bit of everybody in social media, especially in 50 00:03:08,640 --> 00:03:12,420 advertising, where some people will put ads that are like just 51 00:03:12,540 --> 00:03:17,820 not properly done, but there are others that will use the proper 52 00:03:17,820 --> 00:03:21,500 techniques and entertain audiences so much so that 53 00:03:22,220 --> 00:03:26,000 audiences really like to see those ads. So speaking 54 00:03:26,000 --> 00:03:28,160 Robert Plank: of these proper techniques you're mentioning, do 55 00:03:28,160 --> 00:03:32,000 you have any interesting stories of some ads you've run for 56 00:03:32,000 --> 00:03:35,480 clients, or some campaigns you've run where you made sure 57 00:03:35,480 --> 00:03:38,840 to stand out from all those other lazy marketers, 58 00:03:39,680 --> 00:03:44,140 Naira Perez: from the lazy marketers, yes, we have actually 59 00:03:44,140 --> 00:03:50,620 a brand that we worked with that was a plus size clothing so 60 00:03:50,620 --> 00:03:55,180 whenever we got the account, they actually were running ads 61 00:03:55,180 --> 00:03:59,440 that were very direct by now. Here are the sales. And there 62 00:03:59,440 --> 00:04:04,260 was no let's say there was no heart to it. It was talking to 63 00:04:04,260 --> 00:04:09,060 an audience that is different from audit audiences is a very 64 00:04:09,060 --> 00:04:12,300 niche audience, and their pain points, their needs, are 65 00:04:12,300 --> 00:04:17,040 different. So what we did is we started generating ads that were 66 00:04:17,160 --> 00:04:21,140 content related, that actually express what these audience was 67 00:04:21,140 --> 00:04:25,400 feeling, and we partner, in many cases with influencers that 68 00:04:25,400 --> 00:04:30,320 would give us the content. So influencers, what they're really 69 00:04:30,320 --> 00:04:33,080 good at is knowing what their audience wants. That's the 70 00:04:33,080 --> 00:04:36,560 entire premise to be online, to know what their audience wants 71 00:04:36,560 --> 00:04:40,100 and then give it to them. So whenever we partner with them 72 00:04:40,100 --> 00:04:44,440 and started creating content together. Then our audience 73 00:04:44,440 --> 00:04:50,560 really was positively reacting to our ads. We created through 74 00:04:50,560 --> 00:04:55,420 paid media, we actually created a community where, you know, 75 00:04:55,480 --> 00:04:59,920 plus size clothing can have certain topics that are very. 76 00:05:00,000 --> 00:05:05,340 Very, you know, polarizing, so the community will come out and 77 00:05:05,340 --> 00:05:10,440 actually have very good conversations in even defending 78 00:05:10,440 --> 00:05:14,580 the brand whenever the ads were taken in the wrong way. So that 79 00:05:14,580 --> 00:05:18,300 was a very positive experience. Their cost per click went down 80 00:05:18,360 --> 00:05:23,480 increasingly. They we managed, in four months to just go down. 81 00:05:23,540 --> 00:05:27,980 Their cost per click went down two cents on the dollar, and 82 00:05:27,980 --> 00:05:30,680 their conversions, we knew that all the conversions that came to 83 00:05:30,680 --> 00:05:33,800 their website came from social media, because there was no 84 00:05:33,800 --> 00:05:39,080 other advertising that was being generated. So their channel of 85 00:05:39,080 --> 00:05:46,960 preference was Facebook and Instagram. And as soon as we 86 00:05:46,960 --> 00:05:50,440 stopped, for whatever reason, we would stop the ads, sales will 87 00:05:50,500 --> 00:05:55,600 almost come to a halt. So we had a positive effect into their 88 00:05:55,660 --> 00:05:57,700 entire sales process. 89 00:05:59,260 --> 00:06:02,160 Robert Plank: Super cool. And I think you made a really good 90 00:06:02,160 --> 00:06:05,700 point there, that it's really tempting to just say, buy now, 91 00:06:05,700 --> 00:06:08,880 right? It's really tempting to just choose one skew in the 92 00:06:08,880 --> 00:06:12,120 catalog and say, here's this one thing, and everyone needs to buy 93 00:06:12,120 --> 00:06:16,440 it. And what's, what's kind of being becoming more and more 94 00:06:16,440 --> 00:06:18,900 clear to me when I talk to people who run these social 95 00:06:18,900 --> 00:06:21,620 media ads, is that you kind of have to take your time, right? 96 00:06:21,740 --> 00:06:25,880 That you have to kind of give some content first, get people 97 00:06:25,880 --> 00:06:29,900 reacting, and then you can run more ads that target people more 98 00:06:29,900 --> 00:06:33,680 and more down. And, you know, I do retargeting and things like 99 00:06:33,680 --> 00:06:36,380 that, and I really like how you're kind of thinking outside 100 00:06:36,380 --> 00:06:40,660 the box, so to speak, where it's not just sales video, it's not 101 00:06:40,660 --> 00:06:45,700 just a demo video. You're going after specific influencers who 102 00:06:45,700 --> 00:06:48,640 then they'll they have millions of followers, they put out 103 00:06:48,640 --> 00:06:53,800 videos every day, and then they create the videos for you, and 104 00:06:53,800 --> 00:06:57,520 you pay for that. But it's like something different, right? It's 105 00:06:57,520 --> 00:06:59,920 not like you don't just automatically tune out because 106 00:06:59,920 --> 00:07:03,180 you're used to seeing some kind of commercial, and you like, you 107 00:07:03,180 --> 00:07:06,600 know, you you tune out, you stop listening for 30 seconds. You're 108 00:07:06,600 --> 00:07:09,540 you're seeing something that you actually want to see, and it's 109 00:07:09,600 --> 00:07:11,520 customized for you, and all that good stuff. 110 00:07:11,940 --> 00:07:15,600 Naira Perez: Yeah, yeah. And the general thought is, you have to 111 00:07:15,600 --> 00:07:19,860 give to the audience before you can receive. That's, that's what 112 00:07:19,860 --> 00:07:26,060 we follow. We give content. We give just we try to address 113 00:07:26,060 --> 00:07:30,980 those pain points before we actually ask them to buy. So 114 00:07:31,220 --> 00:07:33,800 what you were saying about retargeting is something that we 115 00:07:33,800 --> 00:07:39,080 take to heart very much. We will put that content down there, and 116 00:07:39,080 --> 00:07:43,780 maybe your acquisition ads are not as profitable as you wish, 117 00:07:44,020 --> 00:07:48,880 but the retargeting ads are incredibly profitable because 118 00:07:48,880 --> 00:07:52,240 those people already know you. Those people already know that 119 00:07:52,240 --> 00:07:56,320 you have a product or service that will solve something in 120 00:07:56,320 --> 00:08:03,660 their life that they want to be solved. So that one two step is 121 00:08:03,660 --> 00:08:07,380 actually important, and some process, some funnels, like we 122 00:08:07,380 --> 00:08:13,380 do a lot of, also LinkedIn advertising, and those funnels 123 00:08:13,380 --> 00:08:18,720 are actually much longer. They take more more touch. They take 124 00:08:18,780 --> 00:08:24,680 more retargeting. And it also very important for a business to 125 00:08:24,680 --> 00:08:30,560 have a good strategy after the ad. So what happens when, as an 126 00:08:30,560 --> 00:08:35,180 example, you get a lead, then the brand has to start having 127 00:08:35,180 --> 00:08:39,740 that conversation, maybe through email, maybe through, you know, 128 00:08:39,740 --> 00:08:43,780 obviously retargeting, but you have to continue that 129 00:08:43,780 --> 00:08:46,840 conversation. You have to nurture that lead. And it's 130 00:08:46,840 --> 00:08:49,420 something that a lot of businesses forget. They think 131 00:08:49,420 --> 00:08:53,680 that putting an ad app will solve all their problems, and 132 00:08:54,220 --> 00:08:58,360 they forget that, yes, I brought somebody to your house. Now you 133 00:08:58,360 --> 00:09:01,380 have to invite them in, give them a tour of the house, you 134 00:09:01,380 --> 00:09:07,200 know, be hospital, those sorts of things, and that is a lot of 135 00:09:07,200 --> 00:09:10,260 work, but that's where you get your best leads. You get them 136 00:09:10,260 --> 00:09:16,500 from the ads, and then you nurture them. You take their 137 00:09:16,500 --> 00:09:19,680 hand and drive them where you want them to go, which, in this 138 00:09:19,680 --> 00:09:25,460 case, in B to B, especially it's a sale at the end of the day. So 139 00:09:25,940 --> 00:09:30,020 that's the most perfect example of how a long process can turn 140 00:09:30,260 --> 00:09:32,240 into a very profitable one. 141 00:09:33,320 --> 00:09:35,360 Robert Plank: And you make a lot of really good points here, and 142 00:09:35,360 --> 00:09:39,440 especially that it's not just one ad, it's many different ads, 143 00:09:39,440 --> 00:09:43,180 and sometimes you pause ads, tweak ads, make new ads and and, 144 00:09:43,180 --> 00:09:45,760 yes, it is a lot of work, but that's why people should go to 145 00:09:45,760 --> 00:09:48,880 you and your agency, instead of spending all day long trying to 146 00:09:48,880 --> 00:09:52,660 figure it out for themselves and to so just to get people caught 147 00:09:52,660 --> 00:09:55,240 up a little bit on we met, we're mentioning this thing called 148 00:09:55,240 --> 00:09:58,960 retargeting. This is where someone clicks on an ad on 149 00:09:58,960 --> 00:10:01,920 Facebook. They go. Order your website, and then they get 150 00:10:01,920 --> 00:10:04,620 cookied, they get pixeled. And then you go around on other 151 00:10:04,620 --> 00:10:08,580 websites, and this ad seems to follow you around until you buy. 152 00:10:08,700 --> 00:10:12,420 And I've been and like you mentioned, there so few 153 00:10:12,420 --> 00:10:15,960 companies remember to do this, and I've been so amazed when 154 00:10:15,960 --> 00:10:19,800 they do, like the abandoned cart ad on me, if I add something to 155 00:10:19,800 --> 00:10:22,700 the cart, and I would ever get distracted, leave the site, then 156 00:10:22,700 --> 00:10:25,700 the ads follow me around, and it's like I was so ready to 157 00:10:25,700 --> 00:10:28,820 almost click the button. And because they they reminded me to 158 00:10:28,820 --> 00:10:33,200 do it, they salvaged a sale from me that they would not otherwise 159 00:10:33,200 --> 00:10:38,120 have had. And then also, I've been so impressed by sometimes 160 00:10:38,120 --> 00:10:42,220 when I sign up for something like a piece of software or some 161 00:10:42,220 --> 00:10:45,880 kind of thing, and I end up not using it, then sometimes they'll 162 00:10:45,880 --> 00:10:48,520 give me the reminders to log back in, or I was using a tool 163 00:10:48,520 --> 00:10:52,420 once that generates videos at a blog post, and I wasn't using 164 00:10:52,420 --> 00:10:55,540 it, and then the platform started generating them on its 165 00:10:55,540 --> 00:10:57,880 own and sending me emails saying, hey, look, we made this 166 00:10:57,880 --> 00:11:00,540 video for you based on your blog. Like, why don't you use 167 00:11:00,540 --> 00:11:04,680 this? And again, I was so impressed, just because maybe 5% 168 00:11:05,100 --> 00:11:09,360 or less of the websites I go to even think to do things like 169 00:11:09,360 --> 00:11:12,360 this. And so, you know, we're mentioning a lot of things that 170 00:11:12,360 --> 00:11:16,260 you've been doing well and doing great. But has there ever been a 171 00:11:16,260 --> 00:11:20,780 time when you kind of struggled, or when the LinkedIn ad campaign 172 00:11:20,780 --> 00:11:23,960 wasn't quite working, or some kind of situation where it just 173 00:11:23,960 --> 00:11:27,140 it wasn't working out, and you had to maybe think differently 174 00:11:27,140 --> 00:11:28,940 or try new things to make it happen. 175 00:11:29,540 --> 00:11:33,800 Naira Perez: Yes, we do have clients that are in industries 176 00:11:33,800 --> 00:11:39,920 where the thoughts are very poor, polarizing. As an example, 177 00:11:39,920 --> 00:11:43,780 you know, renewable energy could be one of those examples where 178 00:11:43,900 --> 00:11:46,660 you know you're pro or against, and whenever you're pro or 179 00:11:46,660 --> 00:11:51,940 against, your thoughts are really, really deep and very you 180 00:11:51,940 --> 00:11:55,360 believe in them very much. So that's where, when a campaign 181 00:11:55,360 --> 00:11:58,600 comes out and you put your best foot forward, you do all your 182 00:11:58,600 --> 00:12:03,120 research, and it doesn't go as predicted, then you have to 183 00:12:03,120 --> 00:12:06,240 listen. That's the right moment to listen to those comments that 184 00:12:06,240 --> 00:12:10,620 sometimes it's actually a painful moment because you may 185 00:12:10,620 --> 00:12:15,000 have missed the mark. So when you listen to the comments, then 186 00:12:15,000 --> 00:12:20,780 you realize that most of the misunderstanding between the ad 187 00:12:20,780 --> 00:12:25,280 and the audience comes from a lack of education. Therefore, 188 00:12:25,280 --> 00:12:29,360 you have to go back into your campaign and redesign a campaign 189 00:12:29,540 --> 00:12:34,880 that it starts with educating people on those topics that they 190 00:12:34,880 --> 00:12:40,180 don't understand or they have misconceptions and so, and that 191 00:12:40,180 --> 00:12:44,680 is, I could say at least 60 to 70% of the time of why a 192 00:12:44,680 --> 00:12:49,300 campaign didn't work. One could be because you're you're 193 00:12:49,300 --> 00:12:52,660 targeting the wrong audience, but another one is because, you 194 00:12:52,660 --> 00:12:55,240 know, we started way too far down the line. We started 195 00:12:56,080 --> 00:13:00,520 talking language that the audience is not using, or 196 00:13:00,520 --> 00:13:04,320 talking about topics they don't understand. So you have to go 197 00:13:04,320 --> 00:13:08,340 back to the drawing board and say, okay, so what did we learn? 198 00:13:08,400 --> 00:13:12,780 And then let's, let's put a campaign that actually meets the 199 00:13:12,780 --> 00:13:18,000 expectations of the audience and also is keeping up with the 200 00:13:18,000 --> 00:13:21,380 algorithms. That's another important thing that we do, 201 00:13:21,560 --> 00:13:25,460 we're specialists in paid media, so keeping up with the algorithm 202 00:13:25,460 --> 00:13:28,760 is essential if you want a campaign to work out as you want 203 00:13:28,760 --> 00:13:34,160 it to work out, because they make so many changes so fast. 204 00:13:34,220 --> 00:13:37,400 Facebook does, LinkedIn does that. There are opportunities 205 00:13:37,400 --> 00:13:42,160 that you may be missing if you're doing a campaign in 2020 206 00:13:42,460 --> 00:13:45,820 like you were doing in 2019 you're missing a lot of 207 00:13:45,820 --> 00:13:50,320 opportunities that other people are taking advantage of. So 208 00:13:50,800 --> 00:13:56,200 going back to something that has not worked in the past. Is one, 209 00:13:56,260 --> 00:14:00,840 education. Two, right audience. And three, keep up with the 210 00:14:00,840 --> 00:14:04,740 algorithms. Those are three, three very important things to 211 00:14:04,740 --> 00:14:05,040 do, 212 00:14:06,000 --> 00:14:07,740 Robert Plank: and that is very good advice. And you're 213 00:14:07,740 --> 00:14:11,580 reminding me of so many, so many ads I've seen, because I think 214 00:14:11,580 --> 00:14:14,460 that it's a good idea for all of us to pay attention to the ads 215 00:14:14,460 --> 00:14:17,040 that that we see. And it might just be me, I might just be 216 00:14:17,040 --> 00:14:20,780 genuinely curious, but I always when I see an ad that, for some 217 00:14:20,780 --> 00:14:24,080 reason, makes me perk up. I click on the the top corner on 218 00:14:24,080 --> 00:14:27,560 Facebook that tells me why I saw why, why I was seeing the ad, 219 00:14:27,560 --> 00:14:30,920 and how they targeted me. And sometimes I go and I I opt in, 220 00:14:31,100 --> 00:14:34,580 and I saw something just this morning where someone had a free 221 00:14:34,580 --> 00:14:37,100 book funnel, right? He was like, selling just it's like, here's 222 00:14:37,100 --> 00:14:40,780 my book, just $5 for the shipping. And then under the ad, 223 00:14:40,780 --> 00:14:43,780 there was a comment that someone said something like, Well, I 224 00:14:43,780 --> 00:14:47,200 wouldn't get this book even if you gave me $100 bill as the 225 00:14:47,200 --> 00:14:49,960 bookmark. And I thought, oh, no, why is he not even looking at 226 00:14:49,960 --> 00:14:53,080 those comments and deleting? The troublemakers are, are seeing if 227 00:14:53,080 --> 00:14:57,040 there's that bad feedback and, and readjusting and, and, yeah. 228 00:14:57,040 --> 00:15:00,360 And there's so many good examples of just when, uh. When 229 00:15:00,360 --> 00:15:04,140 people just need the dumbing down, right? They need the 230 00:15:04,200 --> 00:15:07,560 educating. And, like you mentioned, the the sustainable 231 00:15:07,560 --> 00:15:10,080 renewable energy, and I saw something like just last week 232 00:15:10,080 --> 00:15:13,440 where some guy said he didn't believe in windmill energy 233 00:15:13,440 --> 00:15:18,720 because the the amount of electricity it generated, like 234 00:15:18,720 --> 00:15:21,560 never would recoup the cost of making it, and I did a quick 235 00:15:21,560 --> 00:15:25,100 Google search, and the windmills make their money back in six 236 00:15:25,100 --> 00:15:29,420 months. But it's a common it's easy enough to like just not be 237 00:15:29,420 --> 00:15:32,960 educated on on those sorts of things. So these are all really 238 00:15:32,960 --> 00:15:36,140 good points that you're making here. And so, you know, you 239 00:15:36,140 --> 00:15:41,620 mentioned about how sometimes we need to look at that Facebook or 240 00:15:41,620 --> 00:15:45,220 that LinkedIn or the Instagram algorithm, sometimes go back to 241 00:15:45,220 --> 00:15:50,020 the drawing board. Sometimes look at feedback. Do you see 242 00:15:50,080 --> 00:15:53,080 like even, even aside from all that, do you see a common 243 00:15:53,080 --> 00:15:56,500 mistake happening with all of your other competitors out 244 00:15:56,500 --> 00:15:59,560 there? Do you see people just always doing the wrong thing 245 00:15:59,560 --> 00:16:02,340 when it comes to running some of these paid ads. 246 00:16:03,120 --> 00:16:08,340 Naira Perez: Yes, the two most common things are one, you just 247 00:16:08,340 --> 00:16:12,000 don't just go straight to sale. I mean, there are very few 248 00:16:12,000 --> 00:16:16,560 products that I would recommend that for, because people 249 00:16:16,620 --> 00:16:20,900 identify that as an ad, are not interested, and then just move 250 00:16:20,900 --> 00:16:30,320 on. And two, there is the set it and forget it mentality that 251 00:16:30,740 --> 00:16:34,520 happens a lot, especially with people that are just entering 252 00:16:34,700 --> 00:16:38,900 the Facebook advertising world or the LinkedIn advertising 253 00:16:38,900 --> 00:16:43,540 world. I've seen a lot of agencies that just said it once 254 00:16:43,600 --> 00:16:47,260 it performs sort of okay. The client doesn't say anything. 255 00:16:47,260 --> 00:16:51,160 Nobody says anything. And there he goes, a campaign that is not 256 00:16:51,220 --> 00:16:57,340 optimized. We actually look at campaigns almost every day just 257 00:16:57,340 --> 00:17:00,600 because things can happen. We can have bad comments that 258 00:17:00,600 --> 00:17:04,680 spiral out of control. We can have something that happens, you 259 00:17:04,680 --> 00:17:08,460 know, around us that make the ad actually tone deaf, and we have 260 00:17:08,460 --> 00:17:13,860 to change it. There is so many things that can happen that that 261 00:17:13,860 --> 00:17:17,400 can derail your campaign really fast, and you do not, as an 262 00:17:17,400 --> 00:17:22,640 agency, you do not want to be the last one to know. But also 263 00:17:22,760 --> 00:17:26,540 there is opportunities like, as an example, LinkedIn now 264 00:17:26,600 --> 00:17:32,720 included a feature where you can retarget certain audiences that 265 00:17:32,720 --> 00:17:37,940 you couldn't before, and this was in the last week that we saw 266 00:17:37,940 --> 00:17:42,100 this happen. So if I just said I'm forgetting my campaign. I'm 267 00:17:42,100 --> 00:17:45,520 missing that retargeting opportunity that I didn't have a 268 00:17:45,520 --> 00:17:49,840 week ago. Now I have it so I can make a campaign go from not 269 00:17:49,840 --> 00:17:53,440 performing very well to performing very well, because I 270 00:17:53,440 --> 00:17:58,000 am including some retargeting that was needed. So yeah, the 271 00:17:58,000 --> 00:18:03,420 set it and forget it is, is the one that it's my pet peeve, 272 00:18:04,800 --> 00:18:08,940 maybe because I'm just addicted to the data, and I like to look 273 00:18:08,940 --> 00:18:12,600 at my campaigns, as I said almost every day, that whenever 274 00:18:12,600 --> 00:18:16,080 I see somebody not looking at them, and I find legacy 275 00:18:16,080 --> 00:18:21,740 campaigns and campaigns that were done in, you know, three, 276 00:18:21,740 --> 00:18:26,180 four months ago, and nobody has touched them. That actually 277 00:18:26,240 --> 00:18:27,380 hurts my feelings. 278 00:18:29,060 --> 00:18:32,360 Robert Plank: Well, I think that it takes a special brain to 279 00:18:32,480 --> 00:18:36,020 think in the terms that you do. I could never do that sometimes, 280 00:18:36,020 --> 00:18:39,560 but I'm sure that you're like this. And I know people who who 281 00:18:39,560 --> 00:18:42,820 think and act like you, where they enjoy jumping into 282 00:18:42,820 --> 00:18:45,940 campaigns and pausing what's not working, and duplicating and 283 00:18:45,940 --> 00:18:49,240 making something new and and most of us just can't do it. 284 00:18:49,300 --> 00:18:51,700 Most of us don't have the patience for it, and that's why 285 00:18:51,700 --> 00:18:56,020 we need you and your agency to be at this every day to make 286 00:18:56,020 --> 00:18:59,020 sure that the that the ground doesn't shift around us, that 287 00:18:59,020 --> 00:19:02,460 the ads keep working, that we generate new ads, that we try 288 00:19:02,460 --> 00:19:06,780 new things, and that, as always, platforms always put out new 289 00:19:06,960 --> 00:19:10,380 opportunities for us to run ads, that there's someone like you 290 00:19:10,380 --> 00:19:12,960 who's always staying on top of the cutting edge. So if someone 291 00:19:12,960 --> 00:19:17,880 out there has a company of any kind and they need to run ads on 292 00:19:17,880 --> 00:19:20,900 social media, how do they reach out to you and your team, 293 00:19:21,380 --> 00:19:26,960 Naira Perez: you can find us@springhilldigital.com Again, 294 00:19:26,960 --> 00:19:31,640 that's Springhill digital.com in our website, you can find all 295 00:19:31,640 --> 00:19:36,500 sorts of resources and articles that we write, and yeah, you can 296 00:19:36,500 --> 00:19:38,000 contact us directly from there, 297 00:19:38,780 --> 00:19:41,560 Robert Plank: super Cool springhilldigital.com and at the 298 00:19:41,560 --> 00:19:44,560 very least, there are blog posts, there are resources, 299 00:19:44,560 --> 00:19:47,500 there are things to read about. And then as far as people 300 00:19:47,560 --> 00:19:51,940 reaching out to you to get some ads run, how do people know if 301 00:19:51,940 --> 00:19:56,080 they are an ideal candidate for you? Is there like, a minimum 302 00:19:56,080 --> 00:19:59,440 budget, or is there a certain length of time to put into this 303 00:19:59,440 --> 00:20:02,520 to do. For it to begin working. How does someone know if they're 304 00:20:02,640 --> 00:20:04,320 a good fit for you? That 305 00:20:04,320 --> 00:20:08,280 Naira Perez: is an excellent question. So we help the small 306 00:20:08,280 --> 00:20:12,720 to medium companies with paid media, especially social paid 307 00:20:12,720 --> 00:20:20,220 media and Google ads being ads. So if those channels are in your 308 00:20:20,280 --> 00:20:24,920 strategic plan for next year or for the next month. Those are 309 00:20:24,920 --> 00:20:27,200 the things that we do, and we do them very well, because we 310 00:20:27,200 --> 00:20:33,980 specialize in them. Now I want to make sure that hiring us is a 311 00:20:33,980 --> 00:20:40,160 profitable endeavor for the brands. So think about a budget 312 00:20:40,340 --> 00:20:47,020 that is at least $1,000 a month in media, because our fees, you 313 00:20:47,020 --> 00:20:52,720 know, have to be at least at that level. So if your plan is 314 00:20:53,560 --> 00:20:59,380 50,000 $50,000 or more, then we're, you know, we're going to 315 00:20:59,380 --> 00:21:02,880 make it work. If you have less, then we can always do a 316 00:21:02,880 --> 00:21:07,680 consulting and your team does it. So there are many options, 317 00:21:08,220 --> 00:21:11,280 but, yeah, that will be the best candidates. Well, 318 00:21:12,060 --> 00:21:14,520 Robert Plank: fantastic. Well, the place for everyone listening 319 00:21:14,520 --> 00:21:18,060 right now is to go to springhilldigital.com, and 320 00:21:18,060 --> 00:21:21,200 hopefully, even if they leave the page, they'll get retargeted 321 00:21:21,200 --> 00:21:25,700 with ads right at least, I hope so. So you practice what you 322 00:21:25,940 --> 00:21:29,660 what you preach, but set up that coaching, call, reach out, fill 323 00:21:29,660 --> 00:21:33,440 in that contact form, so that way you can see how Naira and 324 00:21:33,440 --> 00:21:37,220 her team can make these, these paid ads that you always see 325 00:21:37,220 --> 00:21:40,040 people running, and you might be jealous, or you might wish that 326 00:21:40,040 --> 00:21:43,540 you're get caught up well now her team can make it happen. 327 00:21:43,540 --> 00:21:47,140 Springhill digital.com is the place to be. We'll see you 328 00:21:47,140 --> 00:21:49,480 there. And thanks so much for stopping by naira. 329 00:21:50,440 --> 00:21:52,180 Naira Perez: Thank you so much. It was a pleasure. 330 00:21:55,420 --> 00:21:58,420 Robert Plank: Want to be a guest on marketer of the day. Or can 331 00:21:58,420 --> 00:22:01,980 you recommend an author, speaker coach or entrepreneur with a 332 00:22:01,980 --> 00:22:06,000 great success story and awesome insights, go to marketer of the 333 00:22:06,000 --> 00:22:11,040 day.com/ask and tell us who you'd like to have on the show 334 00:22:11,220 --> 00:22:12,720 that's marketer of the day.com/ask