1
00:00:00,180 --> 00:00:04,380
Robert Plank: Marketer of the
Day episode 745, transformation

2
00:00:04,380 --> 00:00:08,040
versus solution, proven
marketing principles for cash

3
00:00:08,040 --> 00:00:16,140
flow podcasting with Ben
Krueger. Hey everyone, and

4
00:00:16,140 --> 00:00:19,260
welcome back to the marketer of
the day podcast. We are here

5
00:00:19,260 --> 00:00:23,480
with Ben Krueger from
cashflowpodcasting.com and Ben

6
00:00:23,480 --> 00:00:26,960
is the founder and CEO of
cashflow podcasting. And Ben is

7
00:00:26,960 --> 00:00:30,920
here dedicated to helping
industry advocates just like you

8
00:00:30,920 --> 00:00:35,240
listening right now to start,
launch and grow world class

9
00:00:35,240 --> 00:00:39,200
podcasts for your business now.
Ben has collaborated on hundreds

10
00:00:39,200 --> 00:00:43,180
of podcasts Since 2012 he's
applied his podcast principles

11
00:00:43,180 --> 00:00:46,660
and service systems to help
clients easily host shows that

12
00:00:46,660 --> 00:00:49,420
make a deep impact while
reaching millions. Been glad to

13
00:00:49,420 --> 00:00:50,260
be talking to you.

14
00:00:51,400 --> 00:00:54,160
Ben Krueger: Oh, this is gonna
be a lot of fun. I really enjoy

15
00:00:54,160 --> 00:00:57,280
talking podcasting shop. So
excited to be here, and thanks

16
00:00:57,280 --> 00:00:58,840
for having me on. Yeah,

17
00:00:58,840 --> 00:01:01,140
Robert Plank: I'm glad to have
you on. And it's always, it's

18
00:01:01,140 --> 00:01:06,360
always fun to involve new people
in your business, right? It's to

19
00:01:06,360 --> 00:01:09,300
escape the bubble and have it
not just be you. And with

20
00:01:09,300 --> 00:01:12,600
podcasting, you meet all kinds
of interesting people. And I

21
00:01:12,600 --> 00:01:16,740
haven't really met any real
meanies, right? I'm usually

22
00:01:16,740 --> 00:01:19,980
people that I come across like
they're real business owners.

23
00:01:20,100 --> 00:01:22,940
They know what they're talking
about. It's almost like, if

24
00:01:22,940 --> 00:01:28,100
someone is has stepped up to the
plate, if someone has made that,

25
00:01:28,100 --> 00:01:32,000
that choice to podcast and put
themselves in front of the

26
00:01:32,000 --> 00:01:36,560
microphone, they've kind of,
they're like, not they're not

27
00:01:36,560 --> 00:01:39,860
mean people, right? If someone
has chosen the podcast, they're

28
00:01:39,860 --> 00:01:43,360
like a real business owner,
they're taking it seriously, and

29
00:01:43,540 --> 00:01:48,040
it just seems like it's having
that, like there's that, I don't

30
00:01:48,040 --> 00:01:51,940
know, one level up compared to a
lot of kind of the jokers out

31
00:01:51,940 --> 00:01:52,840
there. Do you think?

32
00:01:53,260 --> 00:01:55,540
Ben Krueger: Yeah, I think, I
think what's interesting is, I

33
00:01:55,540 --> 00:02:00,660
find podcasting is a really
interesting medium in that it

34
00:02:00,720 --> 00:02:06,060
really is transparent towards
someone's authenticity, like

35
00:02:06,120 --> 00:02:08,400
you're hearing their voice,
you're hearing their tonality,

36
00:02:08,400 --> 00:02:11,100
how they talk to people, how
they, you know, think and

37
00:02:11,100 --> 00:02:14,340
consider and approach problems
in the industry or talk about

38
00:02:14,340 --> 00:02:18,240
their topic. And what's
interesting is you cannot fake

39
00:02:18,540 --> 00:02:23,000
caring or like you can't fake
like, you know, being interested

40
00:02:23,000 --> 00:02:27,920
in the topic, really. And so I
think at least in terms of early

41
00:02:27,920 --> 00:02:31,820
adoption of podcasting, it
really attracts those people who

42
00:02:31,820 --> 00:02:34,460
are passionate about their
topic. They're passionate about,

43
00:02:34,700 --> 00:02:37,220
you know, their industry, and
what they're doing, they are

44
00:02:37,220 --> 00:02:44,020
more kind of the Go Giver types.
And and then the late adopters

45
00:02:44,020 --> 00:02:48,160
tend to be the ones who are a
little bit more like, what's in

46
00:02:48,160 --> 00:02:51,400
it for me, you know, I've got
to, got to make sure from you

47
00:02:51,400 --> 00:02:55,060
know, gotta I'm stepping into
podcasting as an opportunity to

48
00:02:55,060 --> 00:02:58,600
take and I think that's where
the meanies tend to lie. So I

49
00:02:58,600 --> 00:03:03,900
think you're right in that
podcasting is a land of like,

50
00:03:04,500 --> 00:03:09,600
easy to connect with and
converse with and be human with

51
00:03:09,960 --> 00:03:12,120
business owners, which is
fantastic.

52
00:03:13,199 --> 00:03:17,039
Robert Plank: So we need to give
and not so much take. And how do

53
00:03:17,039 --> 00:03:19,799
we tap into that? If there's
some business owner out there

54
00:03:19,799 --> 00:03:23,419
listening and they say, I know
that podcasting is something

55
00:03:23,419 --> 00:03:26,599
that I need to be doing, but I
just haven't gotten started. I

56
00:03:26,599 --> 00:03:30,379
just haven't implemented how do
we get them on this podcasting

57
00:03:30,379 --> 00:03:30,859
train?

58
00:03:32,120 --> 00:03:36,380
Ben Krueger: Yeah, so I think
there's kind of a few pieces to

59
00:03:36,380 --> 00:03:41,680
this, like podcasting as a
strategy, where we've seen it

60
00:03:41,680 --> 00:03:46,360
work really well for businesses,
and actually driving tangible

61
00:03:46,360 --> 00:03:51,400
business results is using the
podcast as a way to create

62
00:03:51,400 --> 00:03:54,580
community around your brand.
Create evergreen content, be an

63
00:03:54,580 --> 00:03:59,440
evergreen resource for your
audience, and essentially be a

64
00:03:59,440 --> 00:04:04,020
way for you to create intimate,
deep, connected relationships

65
00:04:04,020 --> 00:04:08,940
with your audience. So if you've
been thinking about podcasting,

66
00:04:08,940 --> 00:04:13,440
you're considering it. And you
know, first off, I'd like to say

67
00:04:13,440 --> 00:04:16,200
that anybody who's started a
podcast has thought about it for

68
00:04:16,200 --> 00:04:20,540
a long time. First that's almost
across the board how that tends

69
00:04:20,540 --> 00:04:23,360
to work out because it's the
thing that it's the thing that

70
00:04:23,360 --> 00:04:26,060
doesn't need to happen by the
end of the week, or else you're

71
00:04:26,060 --> 00:04:29,240
not going to make rent. You
know, it's that thing that can

72
00:04:29,240 --> 00:04:34,700
can, you know, it's a growth
project, so it can be put on the

73
00:04:34,700 --> 00:04:39,440
back burner without feeling the
pain too much. But what, what

74
00:04:39,440 --> 00:04:44,380
I've found that comes down to is
if you are someone who

75
00:04:44,740 --> 00:04:49,120
legitimately loves to connect
with other people, to hear other

76
00:04:49,120 --> 00:04:52,300
people's stories, to learn new
insights about the industry, and

77
00:04:52,300 --> 00:04:55,900
you're one of those types of
people who likes to share what

78
00:04:55,900 --> 00:04:59,080
you're discovering, what you're
learning, what you're exploring

79
00:04:59,140 --> 00:05:03,120
with other. People and create
and have community around that,

80
00:05:03,120 --> 00:05:05,940
whether you like going to
conferences or you like, you

81
00:05:05,940 --> 00:05:09,600
know, just talking to people one
on one, over over, you know, a

82
00:05:09,600 --> 00:05:12,960
beer or coffee, that kind of
thing. Then podcasting as a

83
00:05:12,960 --> 00:05:17,100
medium has a lot of natural
strengths that line up with

84
00:05:17,160 --> 00:05:20,360
things that you're already
passionate about versus, you

85
00:05:20,360 --> 00:05:23,720
know, let's say you're someone
who is a naturally gifted

86
00:05:23,720 --> 00:05:27,020
writer. You don't feel super
comfortable at, you know,

87
00:05:27,020 --> 00:05:31,640
speaking or as a speaker. Then
you know, obviously you can, you

88
00:05:31,640 --> 00:05:35,000
can go different channels,
different marketing mediums,

89
00:05:35,060 --> 00:05:38,720
with that writing capability. So
I think a big piece of

90
00:05:38,720 --> 00:05:43,780
podcasting is learning whether
your natural capabilities and

91
00:05:43,780 --> 00:05:48,040
the things that get you excited
align well with what podcasting

92
00:05:48,040 --> 00:05:53,080
is already really good at, and
finding those synergies. And you

93
00:05:53,080 --> 00:05:55,300
Robert Plank: know, when you're
talking about all that, you're

94
00:05:55,300 --> 00:06:00,160
reminding me that you know my
interest in podcasting and in my

95
00:06:00,160 --> 00:06:02,880
own podcast has kind of
increased and decreased, and I'm

96
00:06:02,880 --> 00:06:05,520
sure that you've had similar
times when you thought about,

97
00:06:05,520 --> 00:06:08,640
like, just giving up the whole
podcast, or, like you said, some

98
00:06:08,640 --> 00:06:12,180
people just think about having
the podcast for so long. And I

99
00:06:12,180 --> 00:06:15,240
had a little bit of an AHA just
now as you were explaining that,

100
00:06:15,240 --> 00:06:19,980
because last night, I was
listening to this interview with

101
00:06:19,980 --> 00:06:23,120
Joe Rogan and Elon Musk and
there, and there's like, these

102
00:06:23,120 --> 00:06:26,360
viral clips where they're
getting all crazy talking about,

103
00:06:26,420 --> 00:06:30,380
yeah, neuralink and the boring
company. And even just listening

104
00:06:30,380 --> 00:06:33,980
to that kind of got me excited
about the podcasting again, and

105
00:06:33,980 --> 00:06:37,220
excited about having jumping on
this interview with you. And I

106
00:06:37,220 --> 00:06:40,280
just now was thinking about
years ago. There was a similar

107
00:06:40,280 --> 00:06:42,640
time when I was just wondering,
like, Well, should I even be

108
00:06:42,640 --> 00:06:45,520
doing the podcast? Because, as
you said, it's not the highest

109
00:06:45,520 --> 00:06:50,020
priority thing. It's kind of a
slow burn, long term thing. And

110
00:06:50,440 --> 00:06:54,640
years ago, I was listening to
the Comedy Bang Bang podcast,

111
00:06:54,700 --> 00:06:57,400
where they kind of do a lot of
just, you know, chit chat about

112
00:06:57,400 --> 00:07:00,420
all kinds of nonsense. But it's
always entertaining. And it's

113
00:07:00,420 --> 00:07:04,260
like, whenever I've whenever I'm
kind of in that mode that you're

114
00:07:04,260 --> 00:07:07,140
talking about, of thinking about
it for too long, wondering if I

115
00:07:07,140 --> 00:07:11,280
should even do it like I lit. I
find the podcast that kind of

116
00:07:11,280 --> 00:07:15,240
have that creative, unique spark
where things come alive. And I'm

117
00:07:15,240 --> 00:07:18,000
like, you know, that's, that's
what it's all about, sharing

118
00:07:18,000 --> 00:07:20,900
those insights and being on the
journey together with someone.

119
00:07:21,020 --> 00:07:24,080
So you're making a few light
bulbs turned on in my head here.

120
00:07:24,920 --> 00:07:27,680
Ben Krueger: That's great, yeah,
because I think I feel like,

121
00:07:28,160 --> 00:07:32,540
particularly in business, like
new insights or connecting

122
00:07:32,540 --> 00:07:38,720
ideas, or like having the same
idea that you've heard of maybe

123
00:07:38,720 --> 00:07:42,640
100 times before, that sinks in
in a new way, and you have a new

124
00:07:42,640 --> 00:07:46,660
relationship with it. I feel
like that's, that's kind of like

125
00:07:46,660 --> 00:07:50,440
your gut speaking to you in a
way, and like directing you over

126
00:07:50,440 --> 00:07:54,580
over time, versus, you know, the
the super cerebral approach

127
00:07:54,580 --> 00:07:57,580
that's all data, all, you know,
metrics, all that kind of thing.

128
00:07:57,580 --> 00:08:01,440
And there's, there isn't a right
or wrong approach, but I think

129
00:08:01,440 --> 00:08:05,340
both have a lot of value. And
based on kind of your

130
00:08:05,340 --> 00:08:12,300
personality and your work style,
I think listening to that goes a

131
00:08:12,300 --> 00:08:15,120
long way. So, you know,
absolutely, like you mentioned,

132
00:08:15,120 --> 00:08:19,620
I definitely go through phases
to where, you know, the the the

133
00:08:19,860 --> 00:08:24,440
shininess of podcasting loses
its its vigor for, you know, a

134
00:08:24,440 --> 00:08:27,200
couple weeks as I'm working
through other things or have

135
00:08:27,200 --> 00:08:30,860
other things on the brain, and I
tend to reconnect with that when

136
00:08:30,860 --> 00:08:35,780
I hear that, that raw passion
coming from somebody else and,

137
00:08:35,780 --> 00:08:38,360
Robert Plank: you know, but
like, we're talking about all

138
00:08:38,360 --> 00:08:41,620
these different like, you know,
different podcasts out there,

139
00:08:41,620 --> 00:08:44,920
podcasts of all kinds of shows,
all kinds of possibilities about

140
00:08:44,920 --> 00:08:49,000
what we could do. And a while
ago, I saw, I can't remember who

141
00:08:49,060 --> 00:08:52,240
was posting about it, but there
was some kind of somewhat famous

142
00:08:52,300 --> 00:08:55,180
marketer posting saying, well,
the world doesn't need another

143
00:08:55,180 --> 00:08:58,120
podcast. You don't even need to
bother with podcasting because

144
00:08:58,240 --> 00:09:01,920
it's so crowded. There's so many
shows. And even seeing that made

145
00:09:01,920 --> 00:09:04,440
me a little bit angry. So I
mean, what do you think about

146
00:09:04,440 --> 00:09:07,980
that? If someone out there says,
I know I need to have a podcast,

147
00:09:07,980 --> 00:09:11,160
it's a good idea, but there are
so many shows or so many

148
00:09:11,160 --> 00:09:16,380
channels. Is there room for me?
How do I be unique? Like, how do

149
00:09:16,380 --> 00:09:18,960
I even coexist in this crazy
world?

150
00:09:19,680 --> 00:09:22,040
Ben Krueger: Yeah, so there's,
there's a little paradigm shift

151
00:09:22,040 --> 00:09:26,180
that I like to share here,
because a, you know, a lot of

152
00:09:26,180 --> 00:09:31,400
people are told you, you should
have a podcast. And, yes, it's

153
00:09:31,400 --> 00:09:35,180
absolutely a valuable tool. I
don't think anybody like has to,

154
00:09:35,180 --> 00:09:39,080
or should, should, you know, in
that forceful pushing kind of a

155
00:09:39,080 --> 00:09:43,000
way, like it's, if it's not a
medium that resonates with you,

156
00:09:43,000 --> 00:09:46,840
then you know either, either
it's not something you need to

157
00:09:46,840 --> 00:09:53,080
push on, or maybe not right now,
is, is the, is the, is the you

158
00:09:53,080 --> 00:09:57,760
know, message to take. But
fundamentally, what I have found

159
00:09:57,760 --> 00:10:03,120
in terms of where podcasting. Is
strongest is as an audience.

160
00:10:03,120 --> 00:10:07,560
Nurture tool as a way to create
a relationship with an audience,

161
00:10:07,560 --> 00:10:11,220
build a tribe, build a community
around your brand, and really

162
00:10:11,220 --> 00:10:15,540
deepen the trust and the
relationship and the goodwill

163
00:10:15,600 --> 00:10:22,040
with those individuals who are
kind of your most targeted, most

164
00:10:22,880 --> 00:10:26,960
you know, have the best
potential to become your raving

165
00:10:26,960 --> 00:10:32,540
fans and clients and customers.
So the way that I see this whole

166
00:10:32,540 --> 00:10:35,780
you know, are there too many
podcasts out there? There are

167
00:10:35,780 --> 00:10:39,740
already tons of podcasts out
there, absolutely. And if you go

168
00:10:39,800 --> 00:10:43,300
out with the idea that I'm going
to be the only podcast in my

169
00:10:43,300 --> 00:10:47,380
space. You're not. I'll just,
I'll just, you know, settle that

170
00:10:47,380 --> 00:10:52,360
issue right now. But if you, if
you go in with the with the

171
00:10:52,360 --> 00:10:56,620
mentality that I'm creating this
podcast for my audience that

172
00:10:56,620 --> 00:11:01,320
already exists and my space, and
I'm doing it with my own

173
00:11:01,320 --> 00:11:05,340
personality, with my own unique
flair, and I'm legitimately

174
00:11:05,340 --> 00:11:09,600
coming to the table to add value
and help the industry as a

175
00:11:09,600 --> 00:11:12,720
whole, help my clients and
listeners and prospects and, you

176
00:11:12,720 --> 00:11:17,280
know, the tribe around my space
as a whole, that whole, you

177
00:11:17,280 --> 00:11:20,420
know, grow the pie versus trying
to cut out a slice for

178
00:11:20,420 --> 00:11:25,520
ourselves, that mentality really
shines through in podcasting.

179
00:11:25,520 --> 00:11:32,240
And so when you're going in with
the mentality of creating depth

180
00:11:32,240 --> 00:11:37,220
of relationship and adding value
to your community, doesn't

181
00:11:37,220 --> 00:11:40,360
matter if there's 20 other
podcasts on the topic, because

182
00:11:41,440 --> 00:11:45,040
you are there specifically for
your community. And then one,

183
00:11:45,040 --> 00:11:48,520
one nice side benefit of
podcasting, and anybody who's

184
00:11:48,520 --> 00:11:51,640
listening to this, you know, you
can kind of judge by yourself,

185
00:11:51,880 --> 00:11:55,000
is this the only marketing
podcast you listen to? Is this

186
00:11:55,000 --> 00:11:58,240
the only business podcast you
listen to? Of course not. You

187
00:11:58,240 --> 00:12:01,260
know, if you're interested in
marketing, you usually have a

188
00:12:01,260 --> 00:12:05,040
Rolodex of a couple of podcasts
around that topic that you

189
00:12:05,040 --> 00:12:07,380
really like, that you really
resonate with, and that you

190
00:12:07,380 --> 00:12:11,280
check in with. So just because
there's, you know, three other

191
00:12:11,280 --> 00:12:17,220
podcasts about, you know, let's
say finance, you know, financial

192
00:12:17,220 --> 00:12:22,160
management or preparing for
retirement, if you are an

193
00:12:22,160 --> 00:12:24,260
immigrant family, let's say, you
know, I'm getting really

194
00:12:24,260 --> 00:12:27,020
specific here, but let's say
there's already a couple of

195
00:12:27,020 --> 00:12:32,840
shows out there about that. That
doesn't mean that people won't

196
00:12:32,840 --> 00:12:35,960
listen to your show as well, and
you can't connect with them as

197
00:12:35,960 --> 00:12:40,300
well. So I'm a big believer in,
you know, start with the

198
00:12:40,300 --> 00:12:46,960
mentality of being there to
serve and support and advocate

199
00:12:46,960 --> 00:12:50,200
for your audience and your tribe
and your community and your crew

200
00:12:51,280 --> 00:12:56,140
and you will, over time, then be
able to attract and get shared

201
00:12:56,140 --> 00:13:00,300
out and referred out to other
other individuals who've Never

202
00:13:00,300 --> 00:13:03,000
heard of you in the space,
through podcasting, through some

203
00:13:03,000 --> 00:13:04,020
of these other channels.

204
00:13:04,860 --> 00:13:07,620
Robert Plank: I like that a lot.
You're saying that it's not zero

205
00:13:07,620 --> 00:13:10,860
sum. If you grow your audience,
it does not take away from

206
00:13:10,860 --> 00:13:13,260
someone else's audience. And
even the way you're explaining

207
00:13:13,260 --> 00:13:16,020
that reminds me of like with
Facebook ads, there's like a

208
00:13:16,020 --> 00:13:19,620
look alike audience, right where
you you have your own tribe,

209
00:13:19,620 --> 00:13:24,080
your own customers, and then if
you run ads or you do things

210
00:13:24,140 --> 00:13:27,440
that benefit them or that they
want to hear about them, there's

211
00:13:27,440 --> 00:13:29,960
all these other people that are
kind of fit that same

212
00:13:29,960 --> 00:13:33,560
demographic, that if you put
your podcast out there, they

213
00:13:33,560 --> 00:13:36,620
will benefit from it as well.
And there is, there's been more

214
00:13:36,620 --> 00:13:40,660
than one marketer where I was
kind of on the fence about

215
00:13:40,660 --> 00:13:43,900
staying subscribed to their
list, or even just like clicking

216
00:13:43,900 --> 00:13:46,060
on their links, checking out
their offers, even looking at

217
00:13:46,060 --> 00:13:49,420
their Facebook page. And I ended
up getting on, getting becoming

218
00:13:49,420 --> 00:13:53,260
subscriber to the podcast. And
then even when I was off the

219
00:13:53,260 --> 00:13:55,840
email list for a while, I still
listen to the podcast. And

220
00:13:55,840 --> 00:13:58,840
eventually something in the
podcast interesting did me

221
00:13:58,840 --> 00:14:02,700
enough to go and sign back up,
and then I've never quit the

222
00:14:02,700 --> 00:14:06,780
email list ever since. So in the
way, it's like I would have left

223
00:14:06,780 --> 00:14:10,320
forever, but then now their
relationship is even more

224
00:14:10,320 --> 00:14:14,040
reinforced, and I kind of had
that marketer in my ear for all

225
00:14:14,040 --> 00:14:18,600
those weeks or months when maybe
I just didn't feel like taking

226
00:14:18,600 --> 00:14:21,680
in the information from an email
meeting, and maybe I just needed

227
00:14:21,680 --> 00:14:25,340
to switch and go for some walks
and go for more of that, that

228
00:14:25,340 --> 00:14:28,880
long form. And so, yeah, we've
been talking a lot about these

229
00:14:28,880 --> 00:14:32,060
reasons why people need a
podcast and think differently

230
00:14:32,060 --> 00:14:36,920
about having a podcast serve
your existing audience and give

231
00:14:36,920 --> 00:14:41,380
them what you think that they
need to hear about. And you have

232
00:14:41,380 --> 00:14:44,560
these eight podcast principles,
and I'm not sure if we have time

233
00:14:44,560 --> 00:14:47,260
to get through all of them, but
can you explain to us what these

234
00:14:47,380 --> 00:14:50,680
podcast principles are, and
maybe unpack one or two of them

235
00:14:50,680 --> 00:14:54,340
if you think there are some ones
that apply, especially today.

236
00:14:54,940 --> 00:14:55,360
Yeah,

237
00:14:55,360 --> 00:14:58,720
Ben Krueger: I love this because
so you know, I've been working

238
00:14:58,720 --> 00:15:02,400
in podcasting since two. 13,
which at least in terms of

239
00:15:02,400 --> 00:15:08,100
podcasting years, is a little
bit of a while. And what I kind

240
00:15:08,100 --> 00:15:12,000
of realized over time was
there's tons and tons of

241
00:15:12,000 --> 00:15:16,860
different strategies people are
using, and different tactics.

242
00:15:16,920 --> 00:15:21,380
And what you know in working on
them, trying to work with

243
00:15:21,380 --> 00:15:24,200
clients to help them figure out
the right strategies for them

244
00:15:24,200 --> 00:15:29,120
and their situations. It kind of
dawned on me at a point that

245
00:15:29,360 --> 00:15:33,560
there are certain principles
that are kind of beneath these

246
00:15:33,560 --> 00:15:38,960
strategies. So if you follow the
principles, then you can kind of

247
00:15:38,960 --> 00:15:44,680
plug and play the strategies to
make make a podcast as effective

248
00:15:44,680 --> 00:15:48,700
as possible, essentially. And
the strategies are going to be

249
00:15:48,700 --> 00:15:52,420
different and shift and evolve,
but the principles stay the

250
00:15:52,420 --> 00:15:56,560
same, and the sprint principles
are consistent. So that's the

251
00:15:56,560 --> 00:16:00,060
the idea behind the principles,
and that's kind of where I

252
00:16:00,060 --> 00:16:04,920
really like to think is on the
strategy and foundational level,

253
00:16:05,040 --> 00:16:08,160
because then it gives you, you
know, a strong, strong base to

254
00:16:08,160 --> 00:16:13,860
build on. So just to kind of
kick it off, and I've organized

255
00:16:13,860 --> 00:16:19,620
them in in sequence that makes
sense, in terms of a, when you

256
00:16:19,620 --> 00:16:24,440
are initially planning a podcast
or B if you have a podcast and

257
00:16:24,440 --> 00:16:27,200
you're looking to do a little
bit of a facelift,

258
00:16:27,200 --> 00:16:31,820
revitalization, you know, make
sure that it is as effective as

259
00:16:31,820 --> 00:16:35,540
possible. You want to start at
the beginning of this, of these

260
00:16:35,600 --> 00:16:39,800
principles and work through
them, because that's going to,

261
00:16:39,800 --> 00:16:42,940
that's going to kind of get you
the best result. So principle

262
00:16:42,940 --> 00:16:48,340
number one, and this, this is
kind of across the board, and

263
00:16:48,340 --> 00:16:53,320
it's interesting how much I see
folks getting started in

264
00:16:53,320 --> 00:16:57,400
podcasting or having a podcast
for a year plus without ever

265
00:16:57,400 --> 00:17:01,800
even looking at this is
objective and having a crystal

266
00:17:01,800 --> 00:17:06,480
clear idea of what am I trying
to do with the podcast. What

267
00:17:06,480 --> 00:17:11,580
impact Am I trying to have for
folks you know, whether that's

268
00:17:11,580 --> 00:17:15,300
yourself, your business, your
interview guests, your

269
00:17:15,300 --> 00:17:21,140
listeners, so starting with a
crystal clear objective of of

270
00:17:21,140 --> 00:17:25,880
what you're trying to do with
the podcast. So fundamentally,

271
00:17:25,880 --> 00:17:30,200
what we found is the highest
objective, or the the most

272
00:17:30,200 --> 00:17:34,580
effective object, objective of
podcasting is when it super

273
00:17:34,580 --> 00:17:41,260
aligns with your company's brand
mission, what you guys are there

274
00:17:41,260 --> 00:17:45,280
to do. And part of that is
creating, you know, and I'm kind

275
00:17:45,280 --> 00:17:49,720
of coming back to the same piece
of deep, intimate, trusting

276
00:17:50,020 --> 00:17:53,260
advising, relationships with
your audience, with your

277
00:17:53,260 --> 00:17:57,220
industry. So a great example of
this a client of ours, Jen

278
00:17:57,220 --> 00:18:02,700
Hemphill, who has a couple
podcasts now her money matters

279
00:18:02,700 --> 00:18:09,900
and her dinero matters. Her show
she got started this is, this is

280
00:18:09,900 --> 00:18:13,800
a little while back, with the
objective of helping women

281
00:18:13,800 --> 00:18:18,540
change their mindset around
money, to actually help them

282
00:18:18,600 --> 00:18:22,820
also feel more confident, more
wealthy, more empowered about

283
00:18:22,820 --> 00:18:26,540
their finances and about
themselves, and so having that

284
00:18:26,540 --> 00:18:32,060
kind of a mission driven
objective that aligns with your

285
00:18:32,060 --> 00:18:36,620
overall company and overall
brand. When you're there to

286
00:18:36,620 --> 00:18:39,440
serve, you're there to advocate,
you're there to support, those

287
00:18:39,440 --> 00:18:44,740
are the types of shows that grow
very naturally, that really

288
00:18:44,980 --> 00:18:49,240
connect and resonate with
listeners, and that kind of set

289
00:18:49,240 --> 00:18:51,280
you up for long term success.

290
00:18:52,480 --> 00:18:55,060
Robert Plank: Well, fantastic.
And I've had Jen Hemphill on the

291
00:18:55,060 --> 00:18:58,660
show, and what you're making me,
yeah, so she gets around right

292
00:18:58,660 --> 00:19:01,620
in a good way, but yeah, what
you're making me, what you're

293
00:19:01,620 --> 00:19:05,940
making me think of is like, with
this like, as that that relates

294
00:19:05,940 --> 00:19:09,840
to me, with the podcasting like,
it's really easy to get stuck in

295
00:19:09,840 --> 00:19:12,780
the bubble and to not network,
and to just kind of hunker down

296
00:19:12,780 --> 00:19:16,680
and, you know, work on another
PDF file, work on another

297
00:19:16,680 --> 00:19:20,480
product. And the people that are
really like, you know, making it

298
00:19:20,480 --> 00:19:23,240
in any business, but especially
internet marketing, as other

299
00:19:23,240 --> 00:19:26,000
people that have joint ventures,
that have affiliates, that

300
00:19:26,000 --> 00:19:29,840
network. And for for me, like
the podcasting is a great

301
00:19:29,960 --> 00:19:33,260
networking tool. And kind of the
shtick, the theme of this show,

302
00:19:33,260 --> 00:19:36,200
of marketer of the day is that
anyone is a marketer, and we

303
00:19:36,200 --> 00:19:39,500
have, you know, sometimes I've
had people, someone on who goes

304
00:19:39,500 --> 00:19:43,900
to prisons and as a does some
kind of art drawing, sketching

305
00:19:43,900 --> 00:19:46,720
therapy, and there's still
marketing insights to be had

306
00:19:46,720 --> 00:19:49,660
about them, and there's still a
interesting story and insights

307
00:19:49,660 --> 00:19:52,960
and so that, and you make a lot
of sense here, that you have

308
00:19:52,960 --> 00:19:56,440
this objective. You know what
the goal is. You know what the

309
00:19:56,440 --> 00:19:59,740
podcast will do for you. So that
way you're not just puttering

310
00:19:59,740 --> 00:20:02,100
around. Around that way. You're
not just pursuing it because

311
00:20:02,100 --> 00:20:06,180
it's the flavor of the day. You
actually know what it will do

312
00:20:06,180 --> 00:20:08,640
for you and your business. So
you have a reason to keep going

313
00:20:08,640 --> 00:20:11,160
and make it better. Absolutely,

314
00:20:11,160 --> 00:20:13,500
Ben Krueger: absolutely. And
then, you know, the nice part

315
00:20:13,500 --> 00:20:16,440
about these first couple of
principles is, once you get them

316
00:20:16,800 --> 00:20:23,120
figured out, they become the
North Star guiding lights of all

317
00:20:23,120 --> 00:20:26,600
the decisions that you make
around the podcast and around

318
00:20:26,600 --> 00:20:31,580
what you do with the show. So,
you know, a we're number one

319
00:20:31,580 --> 00:20:34,220
with principle number one, it's,
you know, What's the objective?

320
00:20:34,220 --> 00:20:37,760
What are we trying to achieve?
Principle number two is

321
00:20:37,820 --> 00:20:41,200
essentially getting crystal
clear about who your audience

322
00:20:41,200 --> 00:20:47,500
is. And I like to think of the
question of essentially, what

323
00:20:47,860 --> 00:20:52,660
one single problem do you help
one specific group of people

324
00:20:52,660 --> 00:20:58,120
solve? And that really helps
dial in clarity around an

325
00:20:58,120 --> 00:21:00,180
audience. And so there's a lot
of pushback and a lot of

326
00:21:00,180 --> 00:21:03,120
resistance around this, because
folks don't want to alienate,

327
00:21:03,120 --> 00:21:06,240
they don't want to, you know,
restrict the potential size of

328
00:21:06,240 --> 00:21:09,960
their audience. And in doing so,
what I see a lot of times is

329
00:21:10,260 --> 00:21:14,100
that their message really just
doesn't resonate with anyone, or

330
00:21:14,100 --> 00:21:18,300
doesn't, you know, connect on a
deep level. And so they may have

331
00:21:18,300 --> 00:21:22,460
a they may have the potential to
be listened to by a broader

332
00:21:22,460 --> 00:21:26,420
audience, but a a lot of times,
the audience isn't quite as

333
00:21:26,420 --> 00:21:32,000
engaged and doesn't identify
with that that podcast or with

334
00:21:32,000 --> 00:21:36,860
that community very well. And B
just it, you know, if they come

335
00:21:36,860 --> 00:21:40,180
across it, or if they hear about
it online, it doesn't stick out

336
00:21:40,300 --> 00:21:45,040
to them as something that is for
them. So like a great example of

337
00:21:45,040 --> 00:21:49,060
this is client of ours, David
Phelps, who runs a podcast

338
00:21:49,060 --> 00:21:52,180
called The dentist freedom
blueprint, and it's all about

339
00:21:52,180 --> 00:21:56,260
helping dental practice owners
create long term wealth through

340
00:21:56,260 --> 00:22:00,480
real estate investing. So you
know, it's incredibly specific,

341
00:22:00,480 --> 00:22:04,920
and you can kind of hear how,
how far he's gone in the

342
00:22:04,920 --> 00:22:08,520
specificity piece. But you know,
if you're a dental practice

343
00:22:08,520 --> 00:22:13,440
owner and you are wanting to
figure out, like, do I keep my

344
00:22:13,440 --> 00:22:17,640
practice? Do I sell it? How do I
actually, you know, take what

345
00:22:17,640 --> 00:22:22,280
I've created and actually build
wealth out of it, and kind of

346
00:22:22,280 --> 00:22:27,200
get off the treadmill of running
this this practice. So that's a

347
00:22:27,200 --> 00:22:31,340
great example. Katrina ubell is
another one which is really fun.

348
00:22:31,700 --> 00:22:35,060
Her show weight loss for busy
physicians is for women

349
00:22:35,060 --> 00:22:37,820
physicians, who you know, have
struggled with weight loss for a

350
00:22:37,820 --> 00:22:45,040
long time. And so you can kind
of picture, if you are a woman

351
00:22:45,100 --> 00:22:48,580
who has struggled with weight
loss, you're a physician like

352
00:22:48,580 --> 00:22:52,000
you come across something like
that. It sounds so specific and

353
00:22:52,000 --> 00:22:56,620
uniquely created to you that it
immediately resonates. And then,

354
00:22:57,460 --> 00:23:02,640
on the flip side, we found these
types of shows grow very in a

355
00:23:02,640 --> 00:23:09,420
very grassroots referral, person
to person style, where it's

356
00:23:09,420 --> 00:23:13,140
essentially a highly targeted
audience. Because, you know,

357
00:23:13,140 --> 00:23:17,520
let's say you are a woman who's,
you know, wanting to lose weight

358
00:23:17,520 --> 00:23:21,980
or feel better about her body.
As a medical practitioner, you

359
00:23:21,980 --> 00:23:26,600
are likely to know women who are
medical practitioners. Some of

360
00:23:26,600 --> 00:23:29,480
them may be also interested in
losing weight or changing their

361
00:23:29,480 --> 00:23:33,920
relationship with their body.
And so what this becomes, then,

362
00:23:33,980 --> 00:23:40,180
is a super referable way for
people to find out about you, to

363
00:23:40,180 --> 00:23:45,100
learn about your message in a
zero risk environment. For them,

364
00:23:45,100 --> 00:23:47,500
they're not getting directly
connected with you, where there

365
00:23:47,500 --> 00:23:51,040
might be a sales call or there's
some expectation of them. They

366
00:23:51,040 --> 00:23:53,860
can remain anonymous. They can
learn about you. They can dive

367
00:23:53,860 --> 00:23:57,340
into your content, learn as much
as they want, become a part of

368
00:23:57,340 --> 00:24:00,100
kind of that community, and
build a relationship with you as

369
00:24:00,100 --> 00:24:05,160
the host without any risk to
them whatsoever. And so that's

370
00:24:05,160 --> 00:24:08,220
where, that's where kind of
dialing in these first two

371
00:24:08,220 --> 00:24:14,880
pieces lets you then plan out
and figure out all of the other

372
00:24:14,880 --> 00:24:18,120
elements of a podcast. If you
know who your client or who your

373
00:24:18,180 --> 00:24:21,320
audience is, you know what your
objective is, then you can start

374
00:24:21,320 --> 00:24:24,800
thinking, do I do interviews or
solo episodes? How long should

375
00:24:24,800 --> 00:24:27,320
my episodes be? You know, how
often should I release new

376
00:24:27,320 --> 00:24:30,920
content? So all of those things
become so much easier to answer

377
00:24:30,920 --> 00:24:33,140
once we've dialed in these first
two principles.

378
00:24:33,860 --> 00:24:36,260
Robert Plank: I like it, yeah,
it's, it's like, because you,

379
00:24:36,260 --> 00:24:40,100
you've made some of those
decisions early, then it closes

380
00:24:40,100 --> 00:24:43,420
a lot of the other doors. So
you're not saying I have a

381
00:24:43,420 --> 00:24:48,940
million choices to make. Now
it's down to just 10 or 20 there

382
00:24:49,060 --> 00:24:52,060
and and this way of thinking
makes a lot of sense, where you

383
00:24:52,060 --> 00:24:55,060
choose a specific person and you
solve that specific problem,

384
00:24:55,060 --> 00:24:59,620
because then it's like it's easy
for that. It seems like it would

385
00:24:59,620 --> 00:25:02,820
be easy. For that prospect to
imagine themselves as a coaching

386
00:25:02,820 --> 00:25:06,660
client or a purchaser of that,
course, right? If you know in

387
00:25:06,660 --> 00:25:09,840
and out about what a dentist
needs to know about making money

388
00:25:09,840 --> 00:25:12,600
from their real estate, then
chances are maybe you have a

389
00:25:12,600 --> 00:25:15,840
customer like that, or you have
a client like that already, and

390
00:25:15,840 --> 00:25:18,960
then it seems like it would that
would make it easier to create

391
00:25:18,960 --> 00:25:21,440
the content, to create the
interesting content. You're

392
00:25:21,440 --> 00:25:24,380
solving real problems for these
people, instead of just

393
00:25:24,380 --> 00:25:26,540
thinking, Well, what topic
should I talk about today?

394
00:25:26,540 --> 00:25:29,840
You're solving real problems for
them. And then I love that part

395
00:25:29,840 --> 00:25:33,740
that you said, there of, let's
say a dentist out there. Listen

396
00:25:33,740 --> 00:25:36,380
to that. They probably have
another dentist friend, and they

397
00:25:36,380 --> 00:25:40,160
can recommend that in that
grassroots word of mouth way.

398
00:25:40,340 --> 00:25:44,020
And then it can grow on its own.
And we're starting to run out of

399
00:25:44,020 --> 00:25:47,920
time here, and we probably only
have time for one more principle

400
00:25:47,920 --> 00:25:50,800
or so, but one thing. And I'm
not sure if I'm asking one

401
00:25:50,800 --> 00:25:54,880
question here or two questions
here, but how do you make sure

402
00:25:54,880 --> 00:25:57,880
that there's enough meat on the
bone? Like if you make that

403
00:25:57,880 --> 00:26:01,560
podcast super dialed in, super
specific? How? How do you know

404
00:26:01,560 --> 00:26:05,280
that you're gonna have enough
content for 50 episodes down the

405
00:26:05,280 --> 00:26:07,800
road, 100 episodes down the
road? About that dentist making

406
00:26:07,800 --> 00:26:10,860
money from the real estate? Or
is that just something to not

407
00:26:10,860 --> 00:26:12,780
worry about and it'll work
itself out later?

408
00:26:13,619 --> 00:26:16,679
Ben Krueger: Yeah. So this is a
great question, because yes,

409
00:26:16,679 --> 00:26:20,719
some some topics and industries
lend themselves well to the

410
00:26:20,719 --> 00:26:24,139
medium of podcasting, and some
don't. So what I've found the

411
00:26:24,139 --> 00:26:29,959
delineation is, is if it is a
topic or an area of interest

412
00:26:29,959 --> 00:26:36,679
where people want to develop,
grow, improve, you know,

413
00:26:36,679 --> 00:26:41,079
continuously learn about then
it's going to be well suited for

414
00:26:41,079 --> 00:26:44,739
podcasting. So marketing is a
great example business of any

415
00:26:44,739 --> 00:26:50,739
kind, any personal journey or
transformation. What does not

416
00:26:50,739 --> 00:26:57,039
make a great topic is something
that you don't have deep

417
00:26:57,039 --> 00:27:01,559
interest in and you just want a
solution for. So a great example

418
00:27:01,559 --> 00:27:06,899
would be a podcast about
dentistry in terms of, like,

419
00:27:06,899 --> 00:27:10,499
actual, you know, dental health
and dental procedures and that

420
00:27:10,499 --> 00:27:13,199
kind of thing. If you are a
dentist and you're trying to do

421
00:27:13,199 --> 00:27:16,979
a podcast about dentistry for
people who might come in and use

422
00:27:16,979 --> 00:27:21,079
your dentistry services, people
don't generally care about

423
00:27:21,079 --> 00:27:23,659
dentistry or how it works, or,
you know, any of that kind of

424
00:27:23,659 --> 00:27:27,859
stuff. They want the the
solution, and then they want to

425
00:27:27,859 --> 00:27:32,419
move on. Whereas, let's say, if
you were a dentist, and you you

426
00:27:32,419 --> 00:27:36,199
work particularly with families,
or families with young children,

427
00:27:36,199 --> 00:27:41,259
let's say then you could do a
podcast around family health,

428
00:27:41,259 --> 00:27:47,259
or, you know, essentially,
having, you know, something

429
00:27:47,259 --> 00:27:52,659
along the lines where there is
an a continuation of growth

430
00:27:52,659 --> 00:27:57,219
learning, and you want someone
wanting to do better or be more

431
00:27:57,219 --> 00:28:01,679
involved. So you know, whether
that's overall like family

432
00:28:01,679 --> 00:28:05,519
health, family connection, and
then dentistry becomes a part of

433
00:28:05,519 --> 00:28:12,179
that. So that if you are in a
topic area where people want to

434
00:28:12,179 --> 00:28:16,259
continually learn and grow and
improve, then you pretty much

435
00:28:16,259 --> 00:28:18,539
can never run out of topics to
talk about.

436
00:28:19,740 --> 00:28:21,740
Robert Plank: And that is really
powerful right there. I hope

437
00:28:21,740 --> 00:28:24,200
other people listening get that
that whole idea of

438
00:28:24,200 --> 00:28:27,920
transformation versus solution
that right there, that kind of

439
00:28:27,920 --> 00:28:31,760
puts a a definition on something
that I think a lot of us,

440
00:28:31,760 --> 00:28:35,300
including me, have been trying
to do, explain or wrap our heads

441
00:28:35,300 --> 00:28:38,600
around, because there's always
that, that kind of thinking of,

442
00:28:38,600 --> 00:28:42,220
well, do I want to put out a $7
ebook that teaches people how to

443
00:28:42,220 --> 00:28:45,820
treat their back pain. Well,
fine, but then it's one and done

444
00:28:45,820 --> 00:28:48,160
right then, once their back pain
is treated, that's it. If you

445
00:28:48,160 --> 00:28:51,040
have a podcast about how to
treat your back pain, well,

446
00:28:51,040 --> 00:28:53,800
let's hope that someone doesn't
have to listen to 35 episodes

447
00:28:53,800 --> 00:28:55,960
and they're still working on
this ongoing problem and

448
00:28:55,960 --> 00:28:58,060
treating their back pain.
Hopefully it's just done. But

449
00:28:58,060 --> 00:29:00,480
then if there's the kind of
wider universe, the

450
00:29:00,480 --> 00:29:04,440
transformation of, well, you had
back pain, maybe because maybe

451
00:29:04,440 --> 00:29:07,740
you're overweight, or had
diabetes, or we're getting older

452
00:29:07,740 --> 00:29:10,680
in the years, and it's a podcast
where it's still about that

453
00:29:10,680 --> 00:29:14,100
specific audience. But then
there's the kind of an overall

454
00:29:14,100 --> 00:29:17,700
solution, and the, like you
said, the always learning, where

455
00:29:17,820 --> 00:29:21,080
it's like continual growth, and
it's not just solving that one

456
00:29:21,080 --> 00:29:25,400
problem, but now there's this
whole other universe of other

457
00:29:25,400 --> 00:29:29,900
things to solve, getting in
better shape, improving your

458
00:29:29,900 --> 00:29:34,040
diet, exercising, running,
there's there's more to go and

459
00:29:34,040 --> 00:29:37,820
you can just go on forever and
ever instead of just that one

460
00:29:37,820 --> 00:29:41,620
single solution. I mean, that is
some pretty dang simple but also

461
00:29:41,740 --> 00:29:45,160
a powerful stuff. And as we're
winding down, wrapping up here,

462
00:29:45,220 --> 00:29:48,880
is there anything that you wish
you'd known you said you've been

463
00:29:48,880 --> 00:29:52,660
at this since 2013 as far as the
podcasting, at least if you had

464
00:29:52,660 --> 00:29:55,360
a time machine, you can go back
way back then and prevent

465
00:29:55,360 --> 00:29:58,240
yourself from making some kind
of a huge podcasting mistake, or

466
00:29:58,240 --> 00:30:00,600
maybe still make the mistake,
but give your. Some kind of

467
00:30:00,600 --> 00:30:04,680
advice. What do you wish you'd
known about podcasting way back

468
00:30:04,740 --> 00:30:07,020
when that we all need to know
today?

469
00:30:07,980 --> 00:30:16,560
Ben Krueger: Ooh. So I think the
best piece here is it's a lot

470
00:30:16,560 --> 00:30:21,080
like the Chinese proverb about
planting a tree. You know the

471
00:30:21,080 --> 00:30:25,400
when's the best time to plant a
tree is like 2030, years ago,

472
00:30:25,400 --> 00:30:31,820
but when's the second best time
today, and podcasting, I've

473
00:30:31,880 --> 00:30:38,840
absolutely seen is a momentum
and a it's a momentum process,

474
00:30:39,140 --> 00:30:41,980
and it's a long term strategy.
It's not an overnight thing.

475
00:30:42,040 --> 00:30:47,020
It's not, you know, the flash in
the pan, release it, and by

476
00:30:47,020 --> 00:30:51,940
tomorrow you'll be crushing it.
Generally, it's it's this piece

477
00:30:51,940 --> 00:30:59,380
that is built and works best as
a cornerstone of your ongoing

478
00:30:59,440 --> 00:31:03,600
brand and as your ongoing way of
of relating to building

479
00:31:03,600 --> 00:31:07,560
community and connecting with
your audience. So I think if

480
00:31:07,560 --> 00:31:12,000
there was one thing that I wish
that I had, like pounded into my

481
00:31:12,000 --> 00:31:16,500
own head and the head of my
clients back then, was this

482
00:31:16,500 --> 00:31:22,940
concept that podcasting as a
medium is not a, is not a, you

483
00:31:22,940 --> 00:31:26,480
know, take a swing and see what
happens. It's a, you know,

484
00:31:26,480 --> 00:31:30,920
commit to it for six months to a
year to give it a real shot.

485
00:31:32,060 --> 00:31:36,020
Because that long term approach,
that longer term approach, is

486
00:31:36,020 --> 00:31:39,980
going to be what wins out. And I
think generally speaking, that

487
00:31:39,980 --> 00:31:46,360
is also what tends to who tends
to become real leaders in

488
00:31:46,360 --> 00:31:51,700
spaces, is the ones who go into
a topic, an area, an industry,

489
00:31:51,760 --> 00:31:55,420
with the intention of being,
still being there, still

490
00:31:55,420 --> 00:31:58,480
leading, still contributing,
five years, 10 years down the

491
00:31:58,480 --> 00:31:58,840
line.

492
00:32:00,040 --> 00:32:02,820
Robert Plank: I love it. That's
great advice. If people out

493
00:32:02,820 --> 00:32:06,120
there listening, if they want to
make this podcasting thing,

494
00:32:06,120 --> 00:32:11,040
something long term, a journey,
a habit, then for me, hearing

495
00:32:11,040 --> 00:32:14,460
that that's that's reassuring,
that it doesn't have to happen

496
00:32:14,460 --> 00:32:16,920
overnight, because then you can
figure it out as you go along.

497
00:32:16,920 --> 00:32:21,560
You can make those couple of
easy, maybe imperfect episodes

498
00:32:21,560 --> 00:32:25,340
and see where it goes and see
how it grows along with you and

499
00:32:25,400 --> 00:32:28,580
your business and people out
there, they need help with their

500
00:32:28,580 --> 00:32:31,640
podcast. They need some of that
extra motivation. So people

501
00:32:31,640 --> 00:32:35,360
listening need that extra boost
from you. Where should they go

502
00:32:35,360 --> 00:32:37,580
after listening to our
conversation? What kind of

503
00:32:37,580 --> 00:32:40,420
websites should they be going
to? What should they be do? What

504
00:32:40,420 --> 00:32:42,340
should they do once they get
there?

505
00:32:43,179 --> 00:32:46,599
Ben Krueger: Yeah, so there's,
there's, you know, and you

506
00:32:46,599 --> 00:32:49,059
probably know this as a
listener, there's tons of

507
00:32:49,059 --> 00:32:51,819
resources out there around
podcasting, there's tons of

508
00:32:51,819 --> 00:32:55,419
blogs, tons of different things.
I'm a big believer in. Follow

509
00:32:55,419 --> 00:33:00,599
one approach that makes sense to
you, and ignore everything else,

510
00:33:00,659 --> 00:33:04,139
at least, to get started and get
things rolling. And then you can

511
00:33:04,139 --> 00:33:07,499
kind of pull pieces parts from
other people's approaches. But

512
00:33:07,499 --> 00:33:10,559
when you start and you're trying
to take a little bit from here

513
00:33:10,559 --> 00:33:13,139
and a little bit from there and
a little bit from there, and

514
00:33:13,139 --> 00:33:16,439
optimize right from the very get
go by mixing six different

515
00:33:16,439 --> 00:33:19,259
approaches, it's really, it
really doesn't work, and it

516
00:33:19,259 --> 00:33:23,179
tends to lead to analysis, you
know, paralysis by analysis. So

517
00:33:23,539 --> 00:33:26,359
a lot of the approach that we've
put together, including the

518
00:33:26,359 --> 00:33:31,159
eight principles, we we have
tons of free content, including

519
00:33:31,159 --> 00:33:35,419
a book over at the podcast
principles.com so you know what

520
00:33:35,419 --> 00:33:39,739
I've shared so far resonates and
makes sense and kind of lines up

521
00:33:39,739 --> 00:33:43,419
with how you would want to use
podcasting, or you're a

522
00:33:43,419 --> 00:33:46,599
podcaster and you want to use
your show more in the light, in

523
00:33:46,599 --> 00:33:49,599
the ways that we've been talking
about, that's going to be a

524
00:33:49,599 --> 00:33:52,959
great resource for you to check
out, and a great place to kind

525
00:33:52,959 --> 00:33:56,019
of get started and understand
the journey, and even kind of

526
00:33:56,019 --> 00:34:01,379
rate your own podcast and your
own podcast idea based on how

527
00:34:01,379 --> 00:34:05,219
well it lines up with these
podcast principles that that

528
00:34:05,219 --> 00:34:08,639
are, you know, in alignment with
other successful business

529
00:34:08,639 --> 00:34:13,139
podcasts. So that is kind of my
number one spot for sending

530
00:34:13,139 --> 00:34:16,799
people. But I'm a big believer
in, you know, if my approach

531
00:34:16,799 --> 00:34:21,319
doesn't resonate with folks,
find somebody who does and stick

532
00:34:21,319 --> 00:34:24,799
with their thing, and don't
worry about all the other info.

533
00:34:25,639 --> 00:34:26,359
Fantastic.

534
00:34:26,360 --> 00:34:29,840
Robert Plank: I love it. Find
some way to get to where you

535
00:34:29,840 --> 00:34:33,200
need to go. You've been thinking
about podcasting all this time,

536
00:34:33,260 --> 00:34:36,740
even if one particular way of
going about it doesn't make

537
00:34:36,740 --> 00:34:39,740
sense, don't lose sight of that
goal. And there's even some

538
00:34:39,740 --> 00:34:43,600
backdoor advice you put in there
for us, of don't try to optimize

539
00:34:43,600 --> 00:34:46,660
right out of the get go. I love
that, and I've seen people do

540
00:34:46,660 --> 00:34:49,900
that right? I've seen people
have that analysis paralysis,

541
00:34:49,900 --> 00:34:53,440
have the perfectionism, have the
fear and think that they need to

542
00:34:53,440 --> 00:34:56,860
grab all these things and have
all the stars aligned at the

543
00:34:56,860 --> 00:35:00,480
beginning. And it seems like a
really easy recipe to. Stress

544
00:35:00,480 --> 00:35:03,240
yourself out and overwork
yourself and and just do all

545
00:35:03,240 --> 00:35:06,840
these things and and think, Man,
this that podcasting thing that

546
00:35:06,840 --> 00:35:09,420
was so much work even getting
one episode out, because I had

547
00:35:09,420 --> 00:35:12,600
to make sure to have the music
and all these things scripted,

548
00:35:12,600 --> 00:35:15,120
and all these graphics and all
these procedures in place, and,

549
00:35:15,360 --> 00:35:19,740
and you think, Well, why didn't
they just do it imperfectly the

550
00:35:19,740 --> 00:35:23,240
first time? And as their podcast
grows, as they put the episodes

551
00:35:23,240 --> 00:35:27,320
out, then they figure out more
of the traffic and the content

552
00:35:27,320 --> 00:35:30,260
and all the things that need to
be figured out as they're going

553
00:35:30,260 --> 00:35:32,780
along in the process. And that
way, they don't have to get just

554
00:35:32,780 --> 00:35:36,620
hit with that tidal wave of all
those problems at once. They can

555
00:35:36,680 --> 00:35:40,480
kind of drip it out over time as
the podcast goes so even some

556
00:35:40,480 --> 00:35:44,680
extra bonus tips there, but
everyone can and should go to

557
00:35:44,800 --> 00:35:49,000
the podcast principles.com.
You've made it this long

558
00:35:49,000 --> 00:35:52,960
listening to this podcast
interview, Ben, and I know that

559
00:35:52,960 --> 00:35:56,920
you have this podcasting
passion. And like Ben said,

560
00:35:56,920 --> 00:35:59,380
whether you're thinking about
your podcast or maybe your

561
00:35:59,380 --> 00:36:02,700
podcast is up and running, and
it could be better, or maybe

562
00:36:02,700 --> 00:36:06,000
even you tried Podcasting A
while ago, but for whatever

563
00:36:06,000 --> 00:36:09,300
reason, you burned out on it.
Well, now is the time to get

564
00:36:09,300 --> 00:36:13,680
some fresh energy and focus and
inspiration about it. Go right

565
00:36:13,680 --> 00:36:17,520
now to the podcast
principles.com you'll be glad

566
00:36:17,520 --> 00:36:21,140
you did, and Thanks Ben for
stopping by and for dropping so

567
00:36:21,140 --> 00:36:25,880
many truckloads of Yoda style
philosophy on us, it made me

568
00:36:25,880 --> 00:36:28,160
think I might have to listen to
this episode two or three more

569
00:36:28,160 --> 00:36:28,820
times. Now,

570
00:36:29,300 --> 00:36:31,340
Ben Krueger: I like that
truckloads of Yoda style

571
00:36:31,340 --> 00:36:34,460
philosophy. I might, I might
steal that and start using that.

572
00:36:34,460 --> 00:36:36,800
This is great, but yeah, thank
you so much for having me on.

573
00:36:36,800 --> 00:36:39,320
This is great. I love talking
about this stuff, and really

574
00:36:39,320 --> 00:36:40,340
great to connect Well,

575
00:36:40,880 --> 00:36:43,180
Robert Plank: glad to connect
with you, and you feel free to

576
00:36:43,180 --> 00:36:47,500
steal that trade market. And we
will see everyone at the podcast

577
00:36:47,500 --> 00:36:55,000
principles.com Subscribe to us
right now, while it's still

578
00:36:55,000 --> 00:36:57,520
fresh on your mind at marketer
of the day.com/itunes