1 00:00:00,000 --> 00:00:04,020 Robert Plank: Marketer of the day. Episode 747, mission, 2 00:00:04,080 --> 00:00:08,220 ownership, competence. Remove yourself from your business and 3 00:00:08,220 --> 00:00:12,180 create a high performance organization with Peter Montoya. 4 00:00:16,980 --> 00:00:19,500 Hey everyone, and welcome back to the marketer of the day 5 00:00:19,500 --> 00:00:23,960 podcast. We are here with Peter Montoya. His website is Peter M, 6 00:00:23,960 --> 00:00:30,740 O N, T, o, y, a.com Peter is a thought leader, a skilled orator 7 00:00:30,800 --> 00:00:34,880 and a leadership strategist with real life experience driving his 8 00:00:34,880 --> 00:00:38,420 insights and ideas. Today we'll talk about innovative 9 00:00:38,420 --> 00:00:41,740 leadership, high performance systems, had to go from 10 00:00:41,740 --> 00:00:44,800 bankruptcy to multi million dollar eggs. It's so many fun 11 00:00:44,800 --> 00:00:46,720 adventures. Peter, glad to be talking to you. 12 00:00:47,080 --> 00:00:48,820 Peter Montoya: I'm thrilled to be here. Thank you for having 13 00:00:48,820 --> 00:00:50,140 me. Glad to 14 00:00:50,140 --> 00:00:53,260 Robert Plank: have you, thrilled to have you. So as far as you 15 00:00:53,260 --> 00:00:56,260 and your focus and your passion, what have you been working on 16 00:00:56,260 --> 00:00:57,700 the last six or 12 months? 17 00:00:58,300 --> 00:01:01,080 Peter Montoya: So you know, I had a software company, which I 18 00:01:01,080 --> 00:01:04,740 sold in 2018 and when I got done with that, I had the privilege 19 00:01:04,740 --> 00:01:09,120 of able to do whatever I really want to do. I really enjoy doing 20 00:01:09,120 --> 00:01:13,320 is working with business leaders to both improve their business 21 00:01:13,320 --> 00:01:16,860 skills, but more importantly, to transform their organizations 22 00:01:17,340 --> 00:01:20,840 and make them really high performance so they can actually 23 00:01:20,900 --> 00:01:23,900 achieve the results they want, the growth they want, drop more 24 00:01:23,900 --> 00:01:27,320 to the bottom line, and, more importantly, have more passion 25 00:01:27,320 --> 00:01:29,300 and fun in working in the business. 26 00:01:30,320 --> 00:01:32,120 Robert Plank: And what does that look like? Because when you 27 00:01:32,120 --> 00:01:35,000 explain some of these things to me, it sounds like it's going 28 00:01:35,000 --> 00:01:38,900 from a place where you dread to work, where it's a slog, where 29 00:01:38,900 --> 00:01:42,820 it's a mess, where there's lots of roller coasters and panics 30 00:01:43,000 --> 00:01:47,020 into a really well old machine, but I'm not sure exactly what 31 00:01:47,080 --> 00:01:50,800 the end result, what the goal is supposed to look like. So what 32 00:01:50,800 --> 00:01:52,780 is that kind of environment like? 33 00:01:53,200 --> 00:01:55,720 Peter Montoya: So let me share with you a kind of my story. So 34 00:01:55,840 --> 00:01:58,900 when I started my first advertising agency back in 1997 35 00:01:59,980 --> 00:02:05,460 gosh, it was 23 years ago. I had ADHD, which meant that, you know 36 00:02:05,460 --> 00:02:08,760 what people think of, ADHD means you either have you have no 37 00:02:08,760 --> 00:02:12,420 focus, but actually it means you either have no focus or you have 38 00:02:12,420 --> 00:02:15,840 all focus. You have hyper focus. And once I started working, I 39 00:02:15,840 --> 00:02:19,140 was able to work, you know, 12 to 14 hours a day, I put my head 40 00:02:19,140 --> 00:02:21,920 down and just crank out a bunch of work, and it felt really 41 00:02:21,920 --> 00:02:25,220 good. I was Uber productive, and I started having a lot of 42 00:02:25,220 --> 00:02:27,620 success. I was doing sales and marketing and content 43 00:02:27,620 --> 00:02:30,200 development, I was speaking, I was training, I was bringing new 44 00:02:30,200 --> 00:02:33,380 business. So I started hiring new people, and I spent about 1% 45 00:02:33,740 --> 00:02:37,160 of my time with my people, and 99% of my time in my own 46 00:02:37,160 --> 00:02:41,140 personal production. My strategy was to hire good people, point 47 00:02:41,140 --> 00:02:43,780 at the top of the hill, tell them to charge the hill, and 48 00:02:43,780 --> 00:02:46,900 then I'd walk away, go back and do work. And my organizations 49 00:02:46,900 --> 00:02:49,540 were always largely dysfunctional, and they never 50 00:02:49,540 --> 00:02:53,860 really exceeded my own personal production. I kind of hit a cap. 51 00:02:53,920 --> 00:02:54,760 That makes sense. 52 00:02:55,480 --> 00:02:58,900 Robert Plank: It does it seems like you were maybe trying to do 53 00:02:58,900 --> 00:03:02,520 a lot of it yourself, and headed towards burnout, and then maybe 54 00:03:02,520 --> 00:03:05,940 not the best lines of communication. So that way, just 55 00:03:06,120 --> 00:03:08,580 no one, no one know the left hand doesn't know what the right 56 00:03:08,580 --> 00:03:09,960 hand is doing. It seems like 57 00:03:10,320 --> 00:03:12,180 Peter Montoya: that's exactly, and that was the first, you 58 00:03:12,180 --> 00:03:14,760 know, 15 years my business career, and I would hit these 59 00:03:14,760 --> 00:03:18,420 kind of plateaus in my revenue, and maybe about 10 years ago, I 60 00:03:18,420 --> 00:03:23,600 kind of had a giant, aha, a real huge, if any, and I completely 61 00:03:23,600 --> 00:03:27,260 changed my leadership style. My leadership style had been what 62 00:03:27,260 --> 00:03:30,200 we'll call authoritative. I thought my job as a leader was 63 00:03:30,200 --> 00:03:33,680 to do vision strategy, also do all of the thinking for the 64 00:03:33,680 --> 00:03:36,740 organization, and basically to dictate and tell people what to 65 00:03:36,740 --> 00:03:39,740 do. And more or less, I had a bunch of people who did what 66 00:03:39,740 --> 00:03:44,200 they were told. I kind of ruled by intimidation and also by 67 00:03:44,200 --> 00:03:47,260 carrot and stick, you know, either scared him or and or paid 68 00:03:47,260 --> 00:03:50,380 him well. But it really wasn't that an empowering environment. 69 00:03:50,500 --> 00:03:53,860 And then eight years ago, I had a huge light bulb moment, and I 70 00:03:53,860 --> 00:03:58,120 realized the number one goal of a business leader is not vision, 71 00:03:58,120 --> 00:04:01,020 strategy, thinking and dictating. The number one goal 72 00:04:01,020 --> 00:04:06,060 business leader is leadership development. So all of a sudden, 73 00:04:06,120 --> 00:04:10,800 I completely refocused my time, and I spent 60% of my time 74 00:04:10,920 --> 00:04:14,940 working with my team, empowering them and develop them as 75 00:04:14,940 --> 00:04:18,660 leaders, and only 40% of my time on doing the things that I had 76 00:04:18,660 --> 00:04:19,740 to do to drive the business 77 00:04:20,460 --> 00:04:22,640 Robert Plank: forward. And I'm hearing from you a lot of 78 00:04:22,640 --> 00:04:25,340 percentages. Like, in your head, there's the pie chart of like, 79 00:04:25,400 --> 00:04:28,280 your time is focused on on these activities and more on those 80 00:04:28,280 --> 00:04:35,180 activities. So when you went from the 1% 99% into now 60% of 81 00:04:35,300 --> 00:04:38,780 leadership development, what does that look like day to day? 82 00:04:38,780 --> 00:04:42,940 When you meet with them and you, you know, get these other people 83 00:04:43,000 --> 00:04:46,300 to do the work and the thinking and and more, taking the reins. 84 00:04:46,660 --> 00:04:49,420 I mean, where do you even begin with that? And what kind of 85 00:04:49,420 --> 00:04:51,100 meetings do you have for this? Let 86 00:04:51,100 --> 00:04:53,140 Peter Montoya: me kind of give you the formula first of all, 87 00:04:53,140 --> 00:04:56,440 and it'll tell you the activity. So the the formula is the 88 00:04:56,440 --> 00:04:58,900 empowerment formula, when you actually want to turn your 89 00:04:58,900 --> 00:05:01,740 leader or people into. Leaders, here are the three things you 90 00:05:01,740 --> 00:05:05,100 got to do. Number one, you got to instill them within a sense 91 00:05:05,100 --> 00:05:06,960 of mission. They have to know what the mission of the 92 00:05:06,960 --> 00:05:09,480 organization is, the mission of their team, and most 93 00:05:09,480 --> 00:05:11,880 importantly, their mission is, and they can have absolute 94 00:05:11,880 --> 00:05:15,720 crystal clarity on exactly where they're headed. That's part one. 95 00:05:16,080 --> 00:05:20,820 Then part two is instill a sense of absolute responsibility, 96 00:05:21,120 --> 00:05:24,500 which means they have a clear sense of ownership, of owning 97 00:05:24,560 --> 00:05:28,940 their own results, and also given maximum levels of 98 00:05:28,940 --> 00:05:32,060 authority to produce the results. So no longer are you 99 00:05:32,060 --> 00:05:35,000 kind of delegating just a task so to do or an activity or a 100 00:05:35,000 --> 00:05:38,120 process. Now you're saying, here's the results you own. You 101 00:05:38,120 --> 00:05:41,260 give a maximum levels of authority as much as possible, 102 00:05:41,380 --> 00:05:44,260 and that means, you know, maximum decision making. And the 103 00:05:44,260 --> 00:05:46,900 third thing you do is you teach you competence, you know, make 104 00:05:46,900 --> 00:05:50,080 sure they have the competency to their jobs, but also, more 105 00:05:50,080 --> 00:05:52,960 importantly, decision making competence, which means you're 106 00:05:52,960 --> 00:05:56,740 bringing them into your decision making process. And once you do 107 00:05:56,740 --> 00:06:00,300 that, you actually are turning them into leaders where they can 108 00:06:00,420 --> 00:06:04,320 own their outcome. You bring all of a sudden, unleash their 109 00:06:04,320 --> 00:06:08,220 creativity, their passion, their work ethic, because they really 110 00:06:08,220 --> 00:06:12,660 are enthralled to create more. And once I did that, we started 111 00:06:12,660 --> 00:06:17,700 growing by 25 50% and sometimes 100% per year, because no longer 112 00:06:17,700 --> 00:06:20,960 was just one person working on growing the business, I had 25 113 00:06:21,200 --> 00:06:24,080 people working on growing the business, and 114 00:06:24,140 --> 00:06:27,620 Robert Plank: in order to shift, uh, change your thinking that 115 00:06:27,620 --> 00:06:31,280 way was it difficult to get to go from just kind of you making 116 00:06:31,280 --> 00:06:34,040 decisions, plus you had these minions into now you had 25 117 00:06:34,640 --> 00:06:37,580 other decision makers. Because what, what comes to mind as 118 00:06:37,580 --> 00:06:41,140 you're explaining, like, the before picture is, people always 119 00:06:41,140 --> 00:06:44,560 talk about, like, you know, Steve Jobs was a, was a real, a 120 00:06:44,560 --> 00:06:47,740 jerk, right? And everyone was afraid to talk to him, and it 121 00:06:47,740 --> 00:06:51,520 was kind of like, hit or miss. And then, like, sometimes I'll, 122 00:06:51,520 --> 00:06:54,220 I'll chat with people on this podcast who have like, a bunch 123 00:06:54,220 --> 00:06:57,040 of employees, and they say, just go and create me some fun stuff. 124 00:06:57,040 --> 00:07:00,420 And I've tried to tap into that with I took way too long to 125 00:07:00,420 --> 00:07:03,300 start hiring. And then now I say, you know, here's some new 126 00:07:03,300 --> 00:07:06,480 software. Just make some things. And let's tell me what you come 127 00:07:06,480 --> 00:07:08,700 back with and go back and forth. So that way, there's some of 128 00:07:08,700 --> 00:07:10,740 these things that you're talking about. There's the 129 00:07:10,860 --> 00:07:15,120 responsibility, the ownership and but it's, it's taken a lot 130 00:07:15,120 --> 00:07:19,860 of just almost like rewiring my whole brain, to let go of the 131 00:07:19,860 --> 00:07:24,320 the control freak, and also it's been surprising seeing what they 132 00:07:24,320 --> 00:07:27,740 come back with is sometimes better than I could have made, 133 00:07:27,740 --> 00:07:30,320 or better than I could have instructed. So how the heck do 134 00:07:30,320 --> 00:07:33,500 we think the way that we're supposed to be thinking here? 135 00:07:34,220 --> 00:07:36,080 Peter Montoya: That is a great question. So I kind of you know, 136 00:07:36,380 --> 00:07:38,840 as I shared my share my story, it sound like a magic wand. 137 00:07:38,840 --> 00:07:41,740 Well, it took, you know, two or three years for me to rewire my 138 00:07:41,740 --> 00:07:44,980 brain, because I really was very, very authoritative. And 139 00:07:44,980 --> 00:07:48,640 also I love solving problems, so I loved it when someone come to 140 00:07:48,640 --> 00:07:51,940 me, come with a problem, and I would solve the problem for 141 00:07:51,940 --> 00:07:55,180 them, it took a while for me to get out of that and get and get 142 00:07:55,180 --> 00:07:58,480 better at mentoring and coaching, which means you're 143 00:07:58,480 --> 00:08:02,460 asking a lot more questions and maybe only giving a little bit 144 00:08:02,460 --> 00:08:05,640 of advice around the edges. And what happened over time was I 145 00:08:05,640 --> 00:08:08,340 got really good at doing exactly what you did, which is, you 146 00:08:08,340 --> 00:08:10,620 know, get make sure they know what the mission is, make sure 147 00:08:10,620 --> 00:08:13,020 they where they're at it, let them solve it and come back to 148 00:08:13,020 --> 00:08:16,560 me. And oftentimes they would have solutions better than I did 149 00:08:16,560 --> 00:08:20,720 just what you experienced. And sometimes I would let them fail 150 00:08:21,020 --> 00:08:23,600 and let them actually learn from the experience of failing, 151 00:08:23,600 --> 00:08:27,140 because they can go back and do it again better. And it took 152 00:08:27,260 --> 00:08:30,860 two, three years for me really, really good at that. You're 153 00:08:30,860 --> 00:08:32,960 right. It's not magic, but 154 00:08:32,960 --> 00:08:35,660 Robert Plank: that's a good way of putting it there, that you're 155 00:08:35,660 --> 00:08:38,120 mentoring and coaching. And I hadn't thought of it that way, 156 00:08:38,120 --> 00:08:41,260 because it's easy to think that you have this team, you have 157 00:08:41,260 --> 00:08:44,020 these employees. You pay them money, you assign them tasks. 158 00:08:44,020 --> 00:08:47,860 It's easy to think that they're just living breathing machines, 159 00:08:47,980 --> 00:08:50,560 and when you're thinking in terms of like, they're a 160 00:08:50,560 --> 00:08:52,960 coaching client, almost right, you give them advice, you push 161 00:08:52,960 --> 00:08:56,620 them in the right direction, you let them fail, make mistakes. 162 00:08:56,620 --> 00:09:00,480 That makes a lot of sense, and it's a lot less hands off. And 163 00:09:00,480 --> 00:09:02,940 we're talking today a lot about, like, you know, leadership, 164 00:09:02,940 --> 00:09:05,940 being a leader. But I know that for some people, that's kind of 165 00:09:05,940 --> 00:09:08,940 a scary term, but I think for a lot of us, especially if we're 166 00:09:09,000 --> 00:09:12,180 running our own business, at some point we have to take off 167 00:09:12,180 --> 00:09:14,820 the training wheels and step it up and get that confidence. So 168 00:09:14,820 --> 00:09:17,400 if someone out there says, Well, being a leader, I don't know 169 00:09:17,400 --> 00:09:20,960 about that, how would you encourage people listening to 170 00:09:20,960 --> 00:09:23,660 kind of step up to the plate. So let me 171 00:09:23,660 --> 00:09:26,240 Peter Montoya: share with you the three domains of leadership. 172 00:09:26,240 --> 00:09:28,460 So the first domain of leadership is We commonly think, 173 00:09:28,520 --> 00:09:33,140 we think about some leaders standing on a podium orating to 174 00:09:33,140 --> 00:09:36,740 hundreds or 1000s of people. They're passionate them, they're 175 00:09:36,740 --> 00:09:39,440 inspiring them, and those people are going to go out and, you 176 00:09:39,440 --> 00:09:41,360 know, conquer the world, something like that. And that's 177 00:09:41,360 --> 00:09:43,780 kind of our perception of a leader, which is a leader of an 178 00:09:43,780 --> 00:09:47,560 organization or a business or a governor. Second domain of 179 00:09:47,560 --> 00:09:50,920 leadership is friends and family. So whether you know it 180 00:09:50,980 --> 00:09:54,580 or not, you are a leader among your friends and family. You are 181 00:09:54,580 --> 00:09:57,520 either leading them by an example of what to do or what 182 00:09:57,520 --> 00:10:01,020 not to do. And the third and most. Important area of 183 00:10:01,020 --> 00:10:05,880 leadership is self leadership. So the truth is, whether a 184 00:10:05,880 --> 00:10:10,560 person realizes it or not, they are already a leader. So I'm 185 00:10:10,560 --> 00:10:14,400 just getting them to try to recognize that they are leading. 186 00:10:14,760 --> 00:10:18,180 Now next, once you even if you have just one person, you are a 187 00:10:18,180 --> 00:10:21,560 leader, either yourself and or one more person, and you've got 188 00:10:21,560 --> 00:10:26,120 to realize the most important job of a leader today, and most 189 00:10:26,120 --> 00:10:30,860 important don't a leader, is leadership development. So 190 00:10:30,920 --> 00:10:34,160 unfortunately, you really have got two choices here. You can 191 00:10:34,160 --> 00:10:36,260 kind of be a manager, which means you're managing a 192 00:10:36,260 --> 00:10:38,960 business, and most likely you were, like, I was early in the 193 00:10:38,960 --> 00:10:42,280 business, where you're spending 99% of your time in personal 194 00:10:42,280 --> 00:10:46,060 production, you're babysitting, you're you're a beggar, you're 195 00:10:46,240 --> 00:10:49,780 pleading with people the time to get work done, or you can 196 00:10:49,780 --> 00:10:53,380 transform yourself and start seeing yourself as a leader. And 197 00:10:53,380 --> 00:10:56,140 when you're a leader, you're a leader of yours. So it's a 198 00:10:56,140 --> 00:10:59,200 transformation in mindset. It's likely already owning what you 199 00:10:59,200 --> 00:11:01,560 should be owning, which is, everyone's a leader today. 200 00:11:02,700 --> 00:11:06,000 Robert Plank: Okay, so there are multiple facets to work on, and 201 00:11:06,000 --> 00:11:09,180 we need to work on not just making ourselves leader, but 202 00:11:09,180 --> 00:11:12,360 getting these other people to be leaders. And it seems like a 203 00:11:12,360 --> 00:11:15,660 common thread we've been touching on is on not just 204 00:11:15,660 --> 00:11:18,840 hiding in your hole, not just closing the door to your office 205 00:11:18,840 --> 00:11:23,120 and grinding it and involving other people, and I see that in 206 00:11:23,180 --> 00:11:25,700 your your buy, when your information, you talk about 207 00:11:25,700 --> 00:11:28,760 loneliness being the new cancer that we just can't stay in our 208 00:11:28,760 --> 00:11:31,580 box. So can you unpack that a little bit? Can you tell us how 209 00:11:31,580 --> 00:11:34,280 loneliness is the new cancer? Because that sounds really scary 210 00:11:34,280 --> 00:11:36,020 and depressing. It 211 00:11:36,020 --> 00:11:39,260 Peter Montoya: is. There was a study published about two years 212 00:11:39,260 --> 00:11:43,600 ago that basically proved that being lonely, that pain of being 213 00:11:43,600 --> 00:11:47,440 lonely is actually worse for your personal health and worse 214 00:11:47,440 --> 00:11:54,040 your longevity than smoking 15 cigarettes per day. So with all 215 00:11:54,040 --> 00:11:56,920 our evolution of technology, we as human beings become 216 00:11:56,920 --> 00:11:59,980 increasingly more isolated. I mean, which is great for 217 00:11:59,980 --> 00:12:03,960 productivity, we can get more done by purely staring at a 218 00:12:03,960 --> 00:12:07,020 computer screen, but it's absolutely horrible for our well 219 00:12:07,020 --> 00:12:10,440 being. So I'm going to ask you a couple questions here and fire 220 00:12:10,440 --> 00:12:12,180 off your best guesses. All right, so here are the 221 00:12:12,180 --> 00:12:16,020 questions. Question number one, how many hours does the average 222 00:12:16,020 --> 00:12:21,080 human being need a good social contact every day in order to 223 00:12:21,080 --> 00:12:23,780 maximize their sense of well being, where they feel 224 00:12:23,780 --> 00:12:27,260 authentic, have high esteem and self confidence. How many hours 225 00:12:27,260 --> 00:12:28,280 a day would you guess? 226 00:12:28,880 --> 00:12:32,180 Robert Plank: I would guess three to six. Yes, 227 00:12:32,300 --> 00:12:34,340 Peter Montoya: three to four hours is what the research says. 228 00:12:34,340 --> 00:12:36,980 All right, next question, how many hours is the average 229 00:12:36,980 --> 00:12:41,800 American getting per day of good social contact? And this is pre 230 00:12:41,800 --> 00:12:44,800 covid. So before we were on lockdown, the date is about two 231 00:12:44,800 --> 00:12:47,260 years old. How much time is the average human being actually 232 00:12:47,260 --> 00:12:48,100 getting in America? 233 00:12:48,580 --> 00:12:49,600 Unknown: Guess is 0.5 234 00:12:51,520 --> 00:12:53,980 Peter Montoya: you're almost right. It was 41 minutes. A good 235 00:12:53,980 --> 00:12:57,100 guess. All right. Now, how many hours a day is the average 236 00:12:57,100 --> 00:13:01,200 American spending on screens at work and at home, computer 237 00:13:01,200 --> 00:13:04,560 screens, TV screens, tablets and phones. How many hours a day is 238 00:13:04,560 --> 00:13:07,080 the average human being in America spending on screens? 239 00:13:07,380 --> 00:13:10,200 Robert Plank: My guess is 12 to 14. You're right 240 00:13:10,200 --> 00:13:12,480 Peter Montoya: on the money today. It's 11 hours and 41 241 00:13:12,660 --> 00:13:16,380 minutes or 46 minutes like that. Yeah. So we need between three 242 00:13:16,380 --> 00:13:19,560 to four hours of good, empathetic connection with other 243 00:13:19,560 --> 00:13:24,080 human beings to maximize our sense of authenticity and 244 00:13:24,080 --> 00:13:28,400 confidence and esteem. We're only getting about 41 minutes 245 00:13:28,400 --> 00:13:31,880 that was pre covid, and we're wasting so much time in front of 246 00:13:31,880 --> 00:13:35,360 our screens. So our screens, when they're at their very, very 247 00:13:35,360 --> 00:13:38,840 best, helps us connect to real human beings in the places in 248 00:13:38,840 --> 00:13:42,040 the world, and our screens are at their worst when they keep us 249 00:13:42,040 --> 00:13:44,980 from connecting authentically with a person sitting next to 250 00:13:44,980 --> 00:13:50,800 us. And leadership today is all about people. People are the 251 00:13:50,860 --> 00:13:54,400 alpha to a mega of all leadership, and those personal 252 00:13:54,400 --> 00:13:58,180 relationships that you have with people are actually what make or 253 00:13:58,180 --> 00:14:00,820 break your ability to get things done in organization. I think 254 00:14:02,020 --> 00:14:04,740 Robert Plank: we can all relate to a lot of that. Of being like 255 00:14:04,800 --> 00:14:08,820 it. When we steer too much at our screens, we get kind of like 256 00:14:08,820 --> 00:14:12,960 screen brain, right? And there have been times when I've told 257 00:14:12,960 --> 00:14:16,080 myself I needed to just spend a day or two not looking at my 258 00:14:16,080 --> 00:14:20,780 phone. And sometimes I'll turn the the color of my phone off, 259 00:14:20,780 --> 00:14:23,120 so that way it's just black and white and but, I mean, it's a 260 00:14:23,120 --> 00:14:26,540 little alarming when you explain it the way that you do that. 261 00:14:26,600 --> 00:14:29,720 Well, there's the TV screen, there's phone screen, there's 262 00:14:29,720 --> 00:14:34,340 tablet, there's TV. I mean, when are we not staring at our 263 00:14:34,340 --> 00:14:38,600 screens? And do you have any advice for dialing down the 264 00:14:38,600 --> 00:14:41,260 screen time and dialing up the personal time, or is it just a 265 00:14:41,260 --> 00:14:44,920 matter of being aware or scheduling that time? Like, how 266 00:14:44,920 --> 00:14:46,960 do we make sure that we stay on track here? 267 00:14:47,500 --> 00:14:50,080 Peter Montoya: Great question. So I used to think, up until 268 00:14:50,080 --> 00:14:53,800 about five years ago, that there were three legs to my stool of 269 00:14:53,860 --> 00:14:56,260 well being. Here were the three legs I thought were on the 270 00:14:56,260 --> 00:14:59,920 stool, which is my diet, eating your exercise, which is me. 271 00:15:00,000 --> 00:15:02,880 Usually at least three times a week, at least 20 minutes, if 272 00:15:02,880 --> 00:15:06,540 not 30 minutes or 40 minutes, of vigorous exercise and sleep. And 273 00:15:06,540 --> 00:15:08,520 I thought if I took care of those three things, I'd be 274 00:15:08,520 --> 00:15:13,080 really happy and healthy. It turns out, I was wrong. For the 275 00:15:13,080 --> 00:15:16,980 vast part of my business career, I was working 40 to 70 hours a 276 00:15:16,980 --> 00:15:21,440 week, and my social activity was a bonus. It never happened. 277 00:15:21,440 --> 00:15:24,440 There were years where I didn't have see anybody else, besides 278 00:15:24,440 --> 00:15:27,680 having people I saw at work. And what I realized is the fourth 279 00:15:27,680 --> 00:15:33,860 leg of your physical health is social connectivity. So I still, 280 00:15:33,860 --> 00:15:37,760 even now during covid, I'm scheduling between two and three 281 00:15:37,760 --> 00:15:41,920 meetings a week with my friends via FaceTime or zoom so I can 282 00:15:41,920 --> 00:15:45,160 actually see them. We really want to start cranking up. And 283 00:15:45,160 --> 00:15:47,860 then our appointments, which we have, we have lunches, meetings 284 00:15:47,860 --> 00:15:50,920 and other things we're doing with other friends on a regular 285 00:15:50,920 --> 00:15:54,880 basis as part of our well being and maintenance package. When I 286 00:15:54,880 --> 00:15:57,460 was working really hard, I only saw other people when that 287 00:15:57,460 --> 00:15:59,560 actually helped me move my business forward. And that 288 00:15:59,560 --> 00:16:00,600 really wasn't too healthy, 289 00:16:01,620 --> 00:16:04,140 Robert Plank: right? And I think that I was even thinking about 290 00:16:04,140 --> 00:16:07,680 that the other day, that there are some people that I know 291 00:16:07,680 --> 00:16:10,920 business wise, that we're just friends, and there are other 292 00:16:10,920 --> 00:16:15,060 people that only talk to me, or only meet with me when they need 293 00:16:15,060 --> 00:16:18,000 something from me. And at first I didn't catch on, but over the 294 00:16:18,000 --> 00:16:20,960 years, when it's only when they wanted to work on something that 295 00:16:20,960 --> 00:16:23,360 was when they met. I feel a little bit used, but it's good 296 00:16:23,360 --> 00:16:26,360 to have those friends that you just kind of chit chat 297 00:16:26,420 --> 00:16:29,240 sometimes, and there's not really a much of a goal other 298 00:16:29,240 --> 00:16:33,740 than to to stay connected. And do you have any advice for for 299 00:16:33,740 --> 00:16:37,640 those of us that maybe, number one, get tired out from too much 300 00:16:37,640 --> 00:16:40,480 social interaction, right? If we're introverted instead of 301 00:16:40,480 --> 00:16:43,120 extroverted, and just get get worn down from all the people, 302 00:16:43,120 --> 00:16:45,640 instead of getting the energy. And number two, do you have any 303 00:16:45,640 --> 00:16:49,360 advice from? I don't even know how to explain it, but like, you 304 00:16:49,360 --> 00:16:51,580 know, sometimes you you have some of these social 305 00:16:51,580 --> 00:16:53,860 conversations, you always replay it, and you let the 306 00:16:53,860 --> 00:16:56,500 perfectionism get back in, and you, you're like, Could, could 307 00:16:56,500 --> 00:16:58,960 that have gone better? And you just can't shake it. You have 308 00:16:58,960 --> 00:17:02,400 any advice for just, kind of the awkwardness that the bad side of 309 00:17:02,400 --> 00:17:04,500 that, that social interaction. 310 00:17:05,040 --> 00:17:07,740 Peter Montoya: So a couple things. So first of all, I 311 00:17:07,740 --> 00:17:10,500 actually call it ambivert. And ambivert is kind of in the 312 00:17:10,500 --> 00:17:14,040 middle of the continuum between extrovert and introverted. So 313 00:17:14,700 --> 00:17:17,280 sometimes I like groups, and more often, I actually like 314 00:17:17,280 --> 00:17:20,240 being with individuals introverts. By and large, 315 00:17:20,240 --> 00:17:23,720 definition is you get your recharge from being alone, and 316 00:17:23,720 --> 00:17:27,560 extroverts get recharged with being a group of people. So even 317 00:17:27,560 --> 00:17:30,620 introverts, they still need people that just oftentimes the 318 00:17:30,620 --> 00:17:34,460 large groups is what really wears them out. So for me, I 319 00:17:34,460 --> 00:17:39,140 find my best connectivity with a group of one to four people 320 00:17:39,140 --> 00:17:42,940 tops, and that's what works best for me, where I feel invigorated 321 00:17:42,940 --> 00:17:46,060 and immigrated and enlivened. And the larger groups can be a 322 00:17:46,060 --> 00:17:49,300 little taxing for me, but I use those sometimes sparingly. So 323 00:17:49,300 --> 00:17:53,380 you for you, you've got to know which format works best for you, 324 00:17:53,620 --> 00:17:56,440 and most likely, your social connectivity, no matter how 325 00:17:56,440 --> 00:18:01,020 strained it must be or tiring it must be, will add years to your 326 00:18:01,020 --> 00:18:04,080 life. So I know a lot of people who have said, you know, people 327 00:18:04,080 --> 00:18:06,960 wear me out. They tire me out. And they kind of like, buy a dog 328 00:18:06,960 --> 00:18:10,380 or buy a cat. Animals are wonderful, but unfortunately, 329 00:18:10,380 --> 00:18:13,800 without social connectivity, you're most likely shading years 330 00:18:14,040 --> 00:18:17,340 quality, years of off your life. There's a great book called The 331 00:18:17,340 --> 00:18:19,860 Blue Zone, and in that book, they basically studied the 332 00:18:19,860 --> 00:18:23,780 longevity and everyone who lives to their 80s, 90s or hundreds, 333 00:18:23,960 --> 00:18:27,980 has a very tight knit group of people they see on a regular 334 00:18:27,980 --> 00:18:31,460 basis. So our social connectivity is really important 335 00:18:31,460 --> 00:18:33,800 to our well being interesting. 336 00:18:33,800 --> 00:18:36,500 Robert Plank: You almost make it sound like exercise where it's, 337 00:18:36,860 --> 00:18:39,680 it's it's some work, some days you might not feel like doing 338 00:18:39,680 --> 00:18:42,100 it, but it's a good habit to have, and then it adds to your 339 00:18:42,100 --> 00:18:45,460 life and it's healthy for you. So why not do it, even if you 340 00:18:45,460 --> 00:18:48,640 might pass on it? Do it anyway. Yeah, 341 00:18:48,700 --> 00:18:50,620 Peter Montoya: that's exactly how I think it's the four legs 342 00:18:50,620 --> 00:18:54,760 of the stool, diet, exercise, sleep and social connectedness. 343 00:18:54,940 --> 00:18:58,000 It's really important your well being. And I know for me that if 344 00:18:58,240 --> 00:19:01,380 I don't see people on a regular basis and not having a connected 345 00:19:01,380 --> 00:19:04,380 feeling. I kind of feel my confidence goes down, my esteem 346 00:19:04,380 --> 00:19:07,020 goes down. And then in leadership positions, when I'm 347 00:19:07,020 --> 00:19:11,580 in those times of stress, I have higher anxiety. I'm less calm 348 00:19:11,580 --> 00:19:14,880 under pressure. I'm not able to build rapport as much. So, you 349 00:19:14,880 --> 00:19:17,460 know, I can kind of feel myself. I'm around the right amount of 350 00:19:17,460 --> 00:19:20,420 people, the right amount of time that my leadership is better, 351 00:19:20,420 --> 00:19:20,780 too, 352 00:19:21,500 --> 00:19:25,580 Robert Plank: keeping the muscle strong and so and in your bio, I 353 00:19:25,580 --> 00:19:29,000 see that there you have some big ideas, right? You talk about 354 00:19:29,060 --> 00:19:32,780 being moral, about the environment, about having a 355 00:19:32,780 --> 00:19:36,200 responsibility to humanity. And in the last few minutes here, 356 00:19:36,260 --> 00:19:39,680 can you tell us all about that, about what, what's the deal with 357 00:19:39,800 --> 00:19:42,880 this, some of this big picture, future stuff that's on your 358 00:19:42,880 --> 00:19:44,260 mind? Yeah, 359 00:19:44,500 --> 00:19:48,220 Peter Montoya: so you know, let me ask you this question, based 360 00:19:48,220 --> 00:19:51,760 on our current trajectory. Do you think humanity, human 361 00:19:51,760 --> 00:19:54,940 civilization, will be better or worse off than this right now? 362 00:19:55,900 --> 00:19:58,660 Robert Plank: I think that there are some things to figure out, 363 00:19:58,660 --> 00:20:03,000 but I think it will be better. Just it won't be easy. I 364 00:20:03,000 --> 00:20:04,680 Peter Montoya: think based on current trajectory, where we're 365 00:20:04,680 --> 00:20:07,980 currently at, it is going to be worse off. That's my current 366 00:20:07,980 --> 00:20:11,460 assessment, and that scares the bejesus out of me. So I come 367 00:20:11,520 --> 00:20:14,280 from a place of personal responsibility, and the whole 368 00:20:14,280 --> 00:20:17,220 thought of me turning over the planet to my kids when I pass 369 00:20:17,220 --> 00:20:21,800 away 30 or 40 years I hope, is absolutely horrifying to me. 370 00:20:21,800 --> 00:20:24,320 That's not the way that our human beings should live their 371 00:20:24,320 --> 00:20:27,860 life. So I really a lot of people, whether you do share my 372 00:20:27,860 --> 00:20:31,280 pessimism or your optimism, I think we all have to be working 373 00:20:31,280 --> 00:20:35,120 together to make sure that we're not only living lives of well 374 00:20:35,120 --> 00:20:38,420 being, but we're also living responsibly. And so that's why 375 00:20:38,420 --> 00:20:42,220 I'm so impassioned about leaders to help convert business leaders 376 00:20:42,220 --> 00:20:45,280 and the leaders, and also, more importantly, to change train the 377 00:20:45,280 --> 00:20:48,460 next generation of leaders so we have something really special, 378 00:20:48,460 --> 00:20:49,960 turn over our kids and grandkids. 379 00:20:50,680 --> 00:20:53,620 Robert Plank: So set a good example and then, and what does 380 00:20:53,620 --> 00:20:57,160 that look like, as far as the changed behavior? Does that 381 00:20:57,160 --> 00:21:01,380 mean, adopt a cause and make it not just about money, like, what 382 00:21:01,380 --> 00:21:05,580 should we all maybe have that in the back of our minds, as far as 383 00:21:05,580 --> 00:21:07,080 changing this trajectory? 384 00:21:07,680 --> 00:21:09,660 Peter Montoya: Good question. So, you know, one of the things 385 00:21:09,660 --> 00:21:12,780 I talk about is one factor, single factor and five factor 386 00:21:12,780 --> 00:21:15,660 leadership. And single factor leaders are only really 387 00:21:15,660 --> 00:21:18,120 interested in whatever the outcome is as best for them. 388 00:21:18,120 --> 00:21:20,220 They're looking to make more money, or whatever it might be, 389 00:21:20,220 --> 00:21:22,860 and they're really going to get very, very limited performance 390 00:21:22,860 --> 00:21:25,100 at performance out of their team. Most people today, 391 00:21:25,160 --> 00:21:28,760 especially millennials, want to be doing something good for the 392 00:21:28,760 --> 00:21:33,080 world. We're actually hardwired to want to help out other 393 00:21:33,080 --> 00:21:36,320 people. And so when you have a business that's not only making 394 00:21:36,320 --> 00:21:39,140 the shareholder money, which might be you, but also taking 395 00:21:39,140 --> 00:21:42,400 care of your employees, taking care of your suppliers, taking 396 00:21:42,400 --> 00:21:45,640 care of your clients and taking care of the environment, you can 397 00:21:45,640 --> 00:21:48,220 actually get much better performance out of your people, 398 00:21:48,220 --> 00:21:52,960 and you'll actually grow faster. So doing good today is really 399 00:21:52,960 --> 00:21:54,520 good business 400 00:21:55,300 --> 00:21:59,140 Robert Plank: nice, and you have to wonder if it's maybe a 401 00:21:59,620 --> 00:22:03,660 counteraction to some of the bad things you see with, you know, 402 00:22:03,660 --> 00:22:09,540 like Enron or BP, or some of the covid bailouts, and then they 403 00:22:09,540 --> 00:22:12,240 use them for stock buybacks. Sometimes you see this scummy 404 00:22:12,240 --> 00:22:16,440 behavior. And I wonder if it inspires people to go in the 405 00:22:16,440 --> 00:22:19,740 opposite direction, to cancel some of that out. I 406 00:22:19,740 --> 00:22:21,920 Peter Montoya: think so. You know, I was raised, and I was 407 00:22:21,920 --> 00:22:25,880 born in 68 and 51 and so I was raised in the GO, GO 80s and 408 00:22:25,880 --> 00:22:29,180 90s, and they were really all about greed. Now we I was raised 409 00:22:29,180 --> 00:22:32,480 in a movie, you know, Wall Street, which was greed is good. 410 00:22:32,480 --> 00:22:35,180 That was Gordon Gekko is line. And that was kind of the 411 00:22:35,180 --> 00:22:37,880 permeate our culture. For me, even growing up, I really 412 00:22:37,880 --> 00:22:41,680 believe that making money was the end all be all and I made 413 00:22:41,680 --> 00:22:45,820 money and realized that success really is not happiness. 414 00:22:46,180 --> 00:22:48,760 Happiness is living a life of purpose, having wonderful 415 00:22:48,760 --> 00:22:52,300 relationships around you, and for me, it's transforming 416 00:22:52,300 --> 00:22:56,140 leaders. I really get excited seeing people transform. 417 00:22:57,400 --> 00:22:59,980 Robert Plank: Well, I agree completely. You think about old 418 00:22:59,980 --> 00:23:03,300 timey adcv shows like a lifestyle of the rich and 419 00:23:03,300 --> 00:23:07,080 famous, or MTV Cribs. That's really a data concept now, 420 00:23:07,080 --> 00:23:09,360 right? You look at that, and it's almost a little bit 421 00:23:09,360 --> 00:23:12,720 disgusting. You want maybe something more well rounded. And 422 00:23:13,020 --> 00:23:17,340 speaking of that, speaking of developing good leaders, and 423 00:23:17,340 --> 00:23:20,480 speaking of what, what you can do for people out there, where 424 00:23:20,480 --> 00:23:24,080 can people find you, and what sorts of training courses, 425 00:23:24,080 --> 00:23:26,720 coaching or whatever do you have to talk about today? 426 00:23:27,080 --> 00:23:29,660 Peter Montoya: Thank you for asking that question. Yeah, I do 427 00:23:29,720 --> 00:23:31,940 a high performance mentoring group called the high 428 00:23:31,940 --> 00:23:35,480 performance organization, where I work with business leaders to 429 00:23:35,480 --> 00:23:38,240 train their organizations and being something that they dread. 430 00:23:38,240 --> 00:23:40,780 It's probably not making them out on that the money they want 431 00:23:40,780 --> 00:23:44,620 to or making the impact they want to to having a fine oil 432 00:23:44,620 --> 00:23:47,380 machine. So they have people who are all pulling in the same 433 00:23:47,380 --> 00:23:50,560 direction. They have a sense of mission in person, and mission 434 00:23:50,920 --> 00:23:54,460 and purpose. And then also, more importantly, the business owners 435 00:23:54,460 --> 00:23:58,480 can untether themselves to the business so it's not so reliant 436 00:23:58,540 --> 00:24:01,860 upon them. And they can find that at the high performance 437 00:24:01,860 --> 00:24:06,120 organization.co, or petermontoya.com, go there first 438 00:24:06,120 --> 00:24:08,040 the high performance organization, and you can 439 00:24:08,040 --> 00:24:10,620 schedule a phone call at me. We can see if it's a good fit for 440 00:24:10,620 --> 00:24:13,680 you to be part of that mentoring program. Fantastic. 441 00:24:13,680 --> 00:24:15,420 Robert Plank: Well, if you're out there listening or watching 442 00:24:15,420 --> 00:24:18,300 this podcast, and you jot it down a bunch of notes like 443 00:24:18,300 --> 00:24:20,480 guided and you say, You know what, I don't want to just leave 444 00:24:20,480 --> 00:24:23,240 things on a cliffhanger. I want to keep the conversation going. 445 00:24:23,300 --> 00:24:28,220 And the place to go is the high performance organization.co, and 446 00:24:28,220 --> 00:24:30,980 Peter montoya.com, and all those things that you mentioned there, 447 00:24:30,980 --> 00:24:34,100 Peter, sound great. Everyone pulling in the same direction, 448 00:24:34,100 --> 00:24:37,700 not playing office politics, not having all these clashing of 449 00:24:37,700 --> 00:24:41,320 egos and also getting untethered from the business. So that way 450 00:24:41,320 --> 00:24:44,920 we can create something that runs on its own and and that way 451 00:24:44,980 --> 00:24:48,160 we can jump in when we feel like it, or build cool things and let 452 00:24:48,160 --> 00:24:51,520 them run on autopilot. All that sounds great. It sounds better 453 00:24:51,520 --> 00:24:55,360 than that before picture you painted earlier of being 454 00:24:55,360 --> 00:24:59,080 overworked, tired, being the boss from hell. Who wants that 455 00:24:59,080 --> 00:25:00,240 your way? Sounds a lot. Better. 456 00:25:01,260 --> 00:25:03,960 Peter Montoya: It took it to be only 23 years to figure it out. 457 00:25:03,960 --> 00:25:06,840 Now I just want to give everyone the formulas they can do it for 458 00:25:06,840 --> 00:25:07,320 themselves, 459 00:25:07,380 --> 00:25:09,600 Robert Plank: so they don't have to have it for 23 years. They 460 00:25:09,600 --> 00:25:12,900 can listen to you, find you, and find the shortcut, and the place 461 00:25:12,900 --> 00:25:17,520 to go is Peter montoya.com, and the high performance 462 00:25:17,580 --> 00:25:21,740 organization.co, thanks so much, Peter for being open and for 463 00:25:21,740 --> 00:25:25,100 sharing so many cool things, and you've given me a lot to think 464 00:25:25,100 --> 00:25:27,680 about, I'm sure, given listeners a lot to think about as well. So 465 00:25:27,680 --> 00:25:29,060 thank you. I 466 00:25:29,060 --> 00:25:30,860 Peter Montoya: loved our time together. Thank you so much for 467 00:25:30,860 --> 00:25:31,580 having me, Robert. 468 00:25:35,000 --> 00:25:36,980 Robert Plank: Go right now to marketer of the day.com/itunes, 469 00:25:38,660 --> 00:25:42,400 to subscribe to the show, listen to other episodes and rate and 470 00:25:42,400 --> 00:25:43,240 review the show you.