1 00:00:00,360 --> 00:00:04,020 Robert Plank: Marketer of the Day episode 750 give yourself a 2 00:00:04,020 --> 00:00:07,500 pay raise, break your income ceiling and get others to run 3 00:00:07,500 --> 00:00:15,060 your business for you. With Lance tomashiro, Hey everyone, 4 00:00:15,060 --> 00:00:18,420 and welcome back to the marketer of the day podcast. We are here 5 00:00:18,420 --> 00:00:21,560 with many time return guests and my business partner, Lance 6 00:00:21,560 --> 00:00:24,860 thomashiro from thomashiromarketing.com from 7 00:00:24,860 --> 00:00:30,020 Lance thomashiro.com we are going to talk about how to scale 8 00:00:30,080 --> 00:00:34,100 in multiple ways. How to scale as far as building a bigger 9 00:00:34,100 --> 00:00:38,480 business, how to scale as far as getting people to work for you 10 00:00:38,480 --> 00:00:41,560 and managing all that, but also thinking bigger and playing a 11 00:00:41,560 --> 00:00:43,660 bigger game. So Lance, glad to be talking to you. 12 00:00:43,900 --> 00:00:46,420 Unknown: Oh, man, I'm so glad to be here. And you know, 13 00:00:46,420 --> 00:00:50,740 especially this whole idea of scaling whatever that means for 14 00:00:50,740 --> 00:00:54,700 you. And you know what we're talking about is actually like, 15 00:00:54,820 --> 00:00:58,900 how to grow bigger, how to amplify the things that are 16 00:00:58,900 --> 00:01:03,000 working for you. And I think that, you know, we fell into 17 00:01:03,000 --> 00:01:08,220 this trap. We got caught in. In this area, we see a lot of other 18 00:01:08,220 --> 00:01:11,520 business owners where you build something, or you have a 19 00:01:11,520 --> 00:01:17,100 product, or you have a certain client base, and it gets to the 20 00:01:17,100 --> 00:01:21,380 point where you're capped, right? And no matter what you do 21 00:01:21,380 --> 00:01:25,880 with what you've built, it can't get bigger, either for 22 00:01:26,480 --> 00:01:32,420 bandwidth, meaning the amount of clients you can service, or 23 00:01:32,420 --> 00:01:36,980 whether that means resources, the amount of server space that 24 00:01:36,980 --> 00:01:39,620 you have, or the different things like that, where there's 25 00:01:39,620 --> 00:01:43,900 just So many hours in a day that you hit this point. And 26 00:01:43,900 --> 00:01:47,560 honestly, that's something that I think, especially when people 27 00:01:47,560 --> 00:01:51,880 are building a business, whether that's online, which is where we 28 00:01:51,880 --> 00:01:56,920 sort of live and play more than anywhere else, or offline, the 29 00:01:56,920 --> 00:02:01,380 problem is the same people think in their head like, I can just 30 00:02:01,380 --> 00:02:07,020 sell a zillion of these things, whatever your widget is, and I 31 00:02:07,020 --> 00:02:10,980 can make millions and millions and millions of dollars. And the 32 00:02:10,980 --> 00:02:16,620 truth is you can, but what most people forget is sort of setting 33 00:02:16,620 --> 00:02:21,260 the foundation so that they can actually scale to that. So even 34 00:02:21,260 --> 00:02:24,500 where you know, the majority of our products are digital 35 00:02:24,500 --> 00:02:33,860 products, and if we sold, let's just say, 50,000 widgets a 36 00:02:33,860 --> 00:02:37,280 month, we could make millions and millions and millions of 37 00:02:37,280 --> 00:02:43,120 dollars a month. But with the infrastructure that we built. We 38 00:02:43,120 --> 00:02:48,040 couldn't do all of the we couldn't do all of the customer 39 00:02:48,040 --> 00:02:52,360 support. We couldn't handle all of the traffic. I mean, there's 40 00:02:52,360 --> 00:02:58,360 a lot of logistics stuff that we had to adjust for in order to be 41 00:02:58,360 --> 00:03:02,100 able to handle that kind of stuff. And so if you don't sort 42 00:03:02,100 --> 00:03:05,340 of start thinking, Now, regardless of what size you're 43 00:03:05,340 --> 00:03:09,600 at, I can promise you that you've got an inherent ceiling 44 00:03:09,660 --> 00:03:14,400 built into what you have have made where, in theory, you can 45 00:03:14,400 --> 00:03:19,680 sell 1000s and 1000s and 1000s of products, but in practice, 46 00:03:19,740 --> 00:03:24,140 you can't get there because you haven't thought about how that 47 00:03:24,200 --> 00:03:25,760 is going to scale for you. 48 00:03:26,780 --> 00:03:30,860 Robert Plank: And how do you reconcile that thinking? 49 00:03:30,860 --> 00:03:33,560 Because, like, I kind of hear two parts of this, right? 50 00:03:33,560 --> 00:03:37,700 There's, well, get build things, right? So that way you can 51 00:03:37,700 --> 00:03:41,740 handle the bandwidth, that way you can you can sell enough 52 00:03:41,740 --> 00:03:45,280 copies or deal with enough clients to get it done, but, but 53 00:03:45,280 --> 00:03:48,820 what do you say to people that maybe over plan or over 54 00:03:48,820 --> 00:03:52,780 complicate, over architect, and they're thinking 10 years in the 55 00:03:52,780 --> 00:03:55,780 future, but they're not thinking 10 days into the future, and 56 00:03:55,779 --> 00:03:59,259 Unknown: that's that's an amazing point. And I, I'm glad 57 00:03:59,259 --> 00:04:01,859 that you brought that up, because what I don't want people 58 00:04:01,859 --> 00:04:09,899 to hear is, oh my gosh, I can't make $5,000 this month, because 59 00:04:10,019 --> 00:04:15,899 now I need to go back to square one and start, start, like, re, 60 00:04:15,899 --> 00:04:18,599 architect everything, right? Like, does this mean I have to 61 00:04:18,599 --> 00:04:22,339 have a team? Does this oh my gosh, like and I don't want 62 00:04:22,459 --> 00:04:27,619 people to hear that. And what I would rather have people do is 63 00:04:27,619 --> 00:04:32,599 hit a ceiling and then understand how to adjust so they 64 00:04:32,599 --> 00:04:36,739 can move that ceiling higher, rather than to worry about 65 00:04:36,739 --> 00:04:40,359 hitting the ceiling, if that makes sense. So whatever you're 66 00:04:40,359 --> 00:04:45,579 at right now, there is room for you to grow. You haven't hit 67 00:04:45,579 --> 00:04:49,899 your your what we're talking about, ceiling yet, just you 68 00:04:49,899 --> 00:04:53,259 just haven't. There's ways to become more efficient, whether 69 00:04:53,379 --> 00:04:59,919 you're one person working alone, or you're a team of 100 so, so. 70 00:04:59,999 --> 00:05:04,799 Start there and just understand that there are limits to where 71 00:05:04,799 --> 00:05:10,739 you're going to go. The problem that our business ran into was 72 00:05:10,739 --> 00:05:16,379 that you and I did everything on our own right. We took this 73 00:05:16,379 --> 00:05:22,519 mindset of if I don't write the email, the email won't be good 74 00:05:22,519 --> 00:05:26,659 enough. If I don't build the website, the website won't be 75 00:05:26,659 --> 00:05:30,439 good enough. If I don't do the customer support, the customer 76 00:05:30,439 --> 00:05:35,539 support won't be good enough. And what ended up happening was 77 00:05:35,539 --> 00:05:40,779 we hit a ceiling early on, and we recognized it, and it was 78 00:05:40,779 --> 00:05:44,739 kind of one of those things where it was like, well, the the 79 00:05:44,739 --> 00:05:49,479 money's good, it's coming in, so let's just ignore that, right? 80 00:05:49,599 --> 00:05:52,299 Let's just ignore the ceiling, and hopefully someday, 81 00:05:52,299 --> 00:05:57,279 magically, it will just take care of itself. And what we have 82 00:05:57,279 --> 00:06:03,119 now realized over the last I don't know three years or so, is 83 00:06:03,119 --> 00:06:11,519 that raising that ceiling is a very simple process. As far as 84 00:06:12,599 --> 00:06:18,599 increasing bandwidth, increasing those tasks, freeing us to do 85 00:06:18,599 --> 00:06:21,739 things that we've always thought about, that have never done by 86 00:06:21,739 --> 00:06:29,179 simply adding employees. And the reason why I believe we resisted 87 00:06:29,179 --> 00:06:37,879 hiring employees early on was twofold. The first is that whole 88 00:06:37,879 --> 00:06:42,099 mindset that I was just describing, that nobody can do 89 00:06:42,099 --> 00:06:45,879 it better than us, and if we don't do it, it won't get done, 90 00:06:46,239 --> 00:06:50,979 and it'll be more work to teach somebody else to do it than for 91 00:06:50,979 --> 00:06:58,059 me to just go and do it myself. First of all, along those lines, 92 00:06:59,799 --> 00:07:04,859 is that as a business owner, I think the first hardest hurdle 93 00:07:04,859 --> 00:07:09,779 to overcome that mindset for us was to let go of our ego and 94 00:07:09,779 --> 00:07:14,459 just try somebody else doing it. And I think that what we found 95 00:07:14,459 --> 00:07:20,479 out through going, Okay, if I want my ceiling to increase I 96 00:07:20,479 --> 00:07:26,179 have it's either keep my ego and my like attachment to nobody can 97 00:07:26,179 --> 00:07:29,779 do it better than me, which I think is what we all feel as 98 00:07:29,779 --> 00:07:33,199 business owners, because we learned it, and it was so hard 99 00:07:33,199 --> 00:07:35,959 for us to learn it, how could somebody else learn it the way 100 00:07:35,959 --> 00:07:42,819 that I do it, but it became a conscious thought for us is 101 00:07:43,239 --> 00:07:48,759 either I can hang on to my ego or I can raise the ceiling. So 102 00:07:48,759 --> 00:07:51,999 if you don't want to raise the ceiling, hang on to that 103 00:07:51,999 --> 00:07:57,939 mindset, but I'm, I would challenge everybody to try it 104 00:07:57,939 --> 00:08:01,259 the way that we're I'm going to describe in a little bit and 105 00:08:01,259 --> 00:08:04,559 just cut that ego down a little bit and see if you can raise 106 00:08:04,559 --> 00:08:08,819 your ceiling a little bit. The second sort of thing that had to 107 00:08:08,819 --> 00:08:14,699 happen for our mindset to shift was that we had to let go of 108 00:08:15,059 --> 00:08:20,539 Well, it took me so long to learn how to fill in the blank, 109 00:08:20,539 --> 00:08:26,719 right, make a website, write sales, copy, write emails, 110 00:08:26,719 --> 00:08:34,579 whatever. It doesn't matter what it is, but you it. What we found 111 00:08:34,579 --> 00:08:37,759 out was training. And so what came with that was, I can't 112 00:08:37,759 --> 00:08:43,059 train somebody to do what took me a year or 10 hours of a 113 00:08:43,059 --> 00:08:48,459 course to do in less time. And what we found out was, if we 114 00:08:48,459 --> 00:08:57,159 just grab a screen capture tool like loom or Snagit or Camtasia 115 00:08:58,359 --> 00:09:03,719 or whatever's built into your computer, that if we made tasks 116 00:09:03,719 --> 00:09:08,639 small, recorded ourselves doing what we were doing, and not in 117 00:09:08,639 --> 00:09:13,259 huge chunks, like, not hours video that would be a training 118 00:09:13,259 --> 00:09:19,559 course, but like, here's me setting installing WordPress, 119 00:09:19,919 --> 00:09:24,619 here's me writing an email, and sort of the thought process that 120 00:09:24,619 --> 00:09:29,299 I go to it became more helpful to us as far as understanding 121 00:09:29,299 --> 00:09:32,899 what we were doing. But then we could take those short, and I'm 122 00:09:32,899 --> 00:09:37,999 talking short, three to seven minute videos, and handing them 123 00:09:37,999 --> 00:09:41,979 off to an employee and saying, Here's me doing it now, you go, 124 00:09:41,979 --> 00:09:46,359 try it and just, there's no right or wrong, just try it and 125 00:09:46,599 --> 00:09:50,079 and then let me see what you come back with. All of a sudden 126 00:09:50,079 --> 00:09:53,559 we, we were like, Oh my gosh, not only do they do it 127 00:09:54,039 --> 00:09:57,699 adequately, but they do it better. And it frees me to do 128 00:09:57,699 --> 00:10:01,559 something else, and I only had to. Create that video once, and 129 00:10:01,559 --> 00:10:06,059 now I can reuse that as a training video for when somebody 130 00:10:06,239 --> 00:10:12,479 does an email, when somebody try it, makes an attempt at setting 131 00:10:12,479 --> 00:10:16,619 up a website, it's something I no longer have to do. So that's 132 00:10:16,619 --> 00:10:21,739 sort of the mindset problem that we bumped up against. The second 133 00:10:21,739 --> 00:10:27,319 thing that we bumped up against was the whole idea of, oh my 134 00:10:27,319 --> 00:10:31,459 gosh, how am I going to pay somebody right? Like, so I've 135 00:10:31,459 --> 00:10:35,599 got this ceiling, and if I'm happy and comfortable, let's 136 00:10:35,599 --> 00:10:38,899 just use a number, like, I'm making five grand a month, or 137 00:10:38,899 --> 00:10:42,459 I'm making 10 grand a month. Well, I'm comfortable with that. 138 00:10:42,459 --> 00:10:48,159 Why would I want if I hire somebody, and let's just say it 139 00:10:48,159 --> 00:10:53,079 costs me $1,000 a month to hire somebody. I hire somebody, well, 140 00:10:53,079 --> 00:10:59,499 now my income just dropped by $1,000 No, I'd rather just I'm 141 00:10:59,499 --> 00:11:05,219 back into problem one, right? It's back into my ego. Well, all 142 00:11:05,339 --> 00:11:10,739 why would I decrease my salary for $1,000 to have somebody that 143 00:11:10,859 --> 00:11:15,119 won't do it as good as me, or that I have to train well, see 144 00:11:15,119 --> 00:11:18,719 step one, right? Like, go back to what we just discussed, about 145 00:11:18,719 --> 00:11:26,659 ego and about about how to train people, and so those are the two 146 00:11:26,659 --> 00:11:29,959 things you're going to get that, that if you're that you're going 147 00:11:29,959 --> 00:11:35,599 to come up against my ego, and I don't want to decrease my I'm 148 00:11:35,599 --> 00:11:39,199 happy with my ceiling, because why would I want to take a pay 149 00:11:39,199 --> 00:11:44,379 cut? What I can promise you is they both come down to the same 150 00:11:44,379 --> 00:11:47,799 problem, right? Their ego problems. And what, what? What 151 00:11:47,799 --> 00:11:52,719 you're going to find out is, if you take that short term pay 152 00:11:52,719 --> 00:11:55,959 cut, and we're going to talk about strategies on how you 153 00:11:56,019 --> 00:11:59,739 don't have to take a short term pay cut, but if you can get over 154 00:11:59,739 --> 00:12:06,119 yourself enough to go, I'm going to invest $1,000 to have 155 00:12:06,119 --> 00:12:10,499 somebody do stuff for me that are money making activities, you 156 00:12:10,499 --> 00:12:15,119 will find that your ceiling raises and that you actually 157 00:12:15,719 --> 00:12:21,679 make that money back, and then some, not In a long term, but in 158 00:12:21,679 --> 00:12:27,379 a very short term way. So I guess, acknowledge that there's 159 00:12:27,379 --> 00:12:30,259 these two things that you're coming up against that are 160 00:12:30,259 --> 00:12:33,679 preventing you from building your business bigger and 161 00:12:33,679 --> 00:12:36,559 achieving sort of the growth that you're actually looking 162 00:12:36,559 --> 00:12:38,059 for. There's 163 00:12:38,060 --> 00:12:40,340 Robert Plank: so many good things that we got to so far. 164 00:12:40,400 --> 00:12:44,080 What I mean. Two things stand out for me. One is that the 165 00:12:44,080 --> 00:12:47,620 whole idea of having to do it all ourselves, and I'm thinking 166 00:12:47,620 --> 00:12:51,520 about some mentors we had early on who were talking a lot about 167 00:12:51,520 --> 00:12:54,880 branding, right? Like you have to brand yourself, and that 168 00:12:54,880 --> 00:12:57,400 means that you have to write all your web pages and write your 169 00:12:57,400 --> 00:13:00,540 emails. And as you were explaining that, I was thinking, 170 00:13:00,660 --> 00:13:04,380 well, if I'm on Oprah's email list, if I'm on Tony Robbins 171 00:13:04,380 --> 00:13:08,400 email list, I don't believe that Oprah is writing her emails. And 172 00:13:08,580 --> 00:13:11,940 Oprah might have trained her email person to write the emails 173 00:13:11,940 --> 00:13:15,660 kind of, sort of in the style as Oprah, but if Oprah, the 174 00:13:15,660 --> 00:13:19,440 billionaire, was spending her time writing the perfect email, 175 00:13:19,440 --> 00:13:24,020 I'd kind of think less of Oprah, right? And so, but I liked how 176 00:13:24,020 --> 00:13:28,220 you said, like it does not have to be all or nothing you you can 177 00:13:28,460 --> 00:13:32,660 like you're hitting that ceiling by doing all these dumb tasks, 178 00:13:32,720 --> 00:13:35,660 right? These tasks that someone else could do and someone else 179 00:13:35,660 --> 00:13:39,380 could could pass as you, or someone else could do it close 180 00:13:39,440 --> 00:13:43,240 enough to you, or hitting the ceiling because of the ego, and 181 00:13:43,240 --> 00:13:46,240 you don't have to throw away your entire ego. You can just 182 00:13:46,240 --> 00:13:51,040 dial down the ego 10% and then maybe take a deep dive and 183 00:13:51,040 --> 00:13:56,080 examine some of these things that maybe the resistance to 184 00:13:56,080 --> 00:13:59,980 hiring employees, sure, money could be a factor, but maybe 185 00:13:59,980 --> 00:14:03,540 it's not the only factor. Maybe it's only factor one of four, 186 00:14:03,660 --> 00:14:07,860 and something that's hiding in the deep, dark corners, is that 187 00:14:07,860 --> 00:14:13,080 you you feel a sense of that since you suffered for 10 years 188 00:14:13,080 --> 00:14:16,140 figuring this out that someone else would also have to suffer 189 00:14:16,140 --> 00:14:19,680 for 10 years to figure out the way that you do it. Exactly no 190 00:14:19,680 --> 00:14:24,200 you can just compress those years into minutes and just say 191 00:14:24,560 --> 00:14:27,140 they don't need to know the whole history lesson. They don't 192 00:14:27,140 --> 00:14:30,140 need to know all the trial and error that you went through. All 193 00:14:30,140 --> 00:14:33,620 they have to know is, here's the video on my screen, here's some 194 00:14:33,620 --> 00:14:36,560 screen capture. Here's how to install WordPress. Click this. 195 00:14:36,560 --> 00:14:40,900 Click that. Ignore the rest. And it seems like there's kind of a 196 00:14:40,900 --> 00:14:45,580 need to to enjoy teaching, right? Like you think of like 197 00:14:45,640 --> 00:14:48,220 when you when you taught your kids how to how to tie their 198 00:14:48,220 --> 00:14:51,160 shoes, or you taught your your son how to mow the lawn, like 199 00:14:51,160 --> 00:14:54,940 you get some kind of enjoyment in in passing things along. And 200 00:14:54,940 --> 00:14:59,320 then maybe we can, we can kind of tap into that. And I'm 201 00:14:59,320 --> 00:15:02,340 hearing a lot. You also that like, it's kind of important to 202 00:15:02,340 --> 00:15:05,940 have fun, right? It's important to to not just go through the 203 00:15:05,940 --> 00:15:09,600 motions and not just have these kind of same old, same old 204 00:15:09,600 --> 00:15:15,600 diminishing returns. And also, from knowing you so many times, 205 00:15:15,660 --> 00:15:19,920 you like to just kind of jump in with, not without a plan, but 206 00:15:19,920 --> 00:15:23,300 with a minimal plan jump in and say, Well, I know that there 207 00:15:23,300 --> 00:15:27,320 will be these obstacles coming up, but until we come across 208 00:15:27,440 --> 00:15:30,920 these, these real big things to deal with, we'll deal with them 209 00:15:30,920 --> 00:15:35,360 at that time. And so yeah, a lot to to think about, but we need 210 00:15:35,360 --> 00:15:39,140 to let go of our ego at least somewhat in order to raise the 211 00:15:39,140 --> 00:15:43,840 ceiling somewhat. But like we said, there's that issue of, I 212 00:15:43,840 --> 00:15:47,140 really, really want to hire someone, but I just, I don't. 213 00:15:47,140 --> 00:15:49,780 There's so many unknowns. I don't know how much I'll pay 214 00:15:49,780 --> 00:15:53,200 them. I don't know if this will just be it's like getting a new 215 00:15:53,200 --> 00:15:55,900 bill, right? It's like, well, I already have to pay my 216 00:15:55,900 --> 00:15:59,860 electricity bill and my mortgage bill now I'm getting an extra 217 00:15:59,860 --> 00:16:04,740 bill of hiring someone. How do we overcome that problem? So 218 00:16:04,740 --> 00:16:10,380 Unknown: I think, like the way that we have sort of scaled and 219 00:16:10,380 --> 00:16:15,060 built this is to, well, here's the mindset I want you to have 220 00:16:15,120 --> 00:16:18,180 as far as this goes, and then we're going to talk practically 221 00:16:18,480 --> 00:16:23,300 about how to achieve this faster than I'm going to explain. But 222 00:16:23,360 --> 00:16:28,100 the one thing that we we always do now when we bring somebody 223 00:16:28,100 --> 00:16:33,440 else new on, is the thought in our head is, whatever it is that 224 00:16:33,440 --> 00:16:37,700 this person does, we're going to commit for three to six months 225 00:16:37,700 --> 00:16:45,160 to hiring them. So minimum three months. At least three months. 226 00:16:45,820 --> 00:16:48,880 It shouldn't take that long, but if you can commit to three to 227 00:16:48,880 --> 00:16:55,600 six months of keeping them on, that's the first step. Is make 228 00:16:55,600 --> 00:16:59,380 the commitment to have them on. The second thing is, is we never 229 00:16:59,380 --> 00:17:05,460 bring somebody on without some idea of how they can become self 230 00:17:05,460 --> 00:17:10,200 sustaining within that time period. Okay, so what I mean is, 231 00:17:10,440 --> 00:17:16,920 if I'm gonna hire somebody new into our company, let's say for 232 00:17:16,920 --> 00:17:23,300 $1,000 a month, I'm gonna commit to we're going to try them and 233 00:17:23,300 --> 00:17:26,780 keep them for three months. Okay, so I know in my head 234 00:17:26,780 --> 00:17:30,080 already it's, let's for using round numbers, we're going to 235 00:17:30,080 --> 00:17:36,680 hire them for $3,000 in three months. They need to be making a 236 00:17:36,680 --> 00:17:45,100 minimum of $1,000 per month that I can literally see before. I 237 00:17:45,100 --> 00:17:47,320 mean, that's the goal, if they're not doing that, then I 238 00:17:47,320 --> 00:17:52,180 failed as my job as a business owner, okay, and so like, and 239 00:17:52,600 --> 00:17:56,860 one of the things that I do is, in our sort of bookkeeping e 240 00:17:56,860 --> 00:18:02,640 commerce software, is I literally have one bucket where 241 00:18:02,640 --> 00:18:07,860 we can see what this specific person is, this specific person 242 00:18:07,860 --> 00:18:11,400 paying for themselves or not, like there's a product and a 243 00:18:11,400 --> 00:18:15,840 service that that person provides, Is it paying for them 244 00:18:15,840 --> 00:18:20,720 or not? So I can track along and see if they're doing that. So 245 00:18:20,780 --> 00:18:23,180 that might sound all great, right? You might be a brand new 246 00:18:23,180 --> 00:18:26,540 business owner. You're not making any money now, or you're 247 00:18:26,540 --> 00:18:30,440 making just enough to cover your expenses, and now Lance is 248 00:18:30,440 --> 00:18:34,700 throwing you a new bill for $1,000 a month, and you're 249 00:18:34,700 --> 00:18:39,080 saying, Okay, I can't do that. I would argue that you can. And 250 00:18:39,080 --> 00:18:45,760 here's how, um, first is get something in mind that could 251 00:18:45,760 --> 00:18:49,900 make the bare minimum. So I'm going to what I did with our for 252 00:18:49,960 --> 00:18:55,480 my first employee was I had a course on how to make money on 253 00:18:55,480 --> 00:19:01,740 Etsy selling print on demand products. It was something I 254 00:19:01,740 --> 00:19:05,580 had. And I know that everybody listening. If you've been trying 255 00:19:05,580 --> 00:19:08,760 to build a business at all for any amount of time, you've got a 256 00:19:08,760 --> 00:19:11,940 whole folder, or, I guess that's what they're called now, 257 00:19:11,940 --> 00:19:16,200 directory on your computer that is filled with courses and 258 00:19:16,200 --> 00:19:19,560 trainings and stuff that you bought. If you're the kind of 259 00:19:19,560 --> 00:19:23,240 person that hasn't bought something yet, you're probably 260 00:19:23,240 --> 00:19:27,320 have a whole bunch of things bookmarked inside of your 261 00:19:27,320 --> 00:19:32,360 YouTube account or inside of your Chrome or Safari or web 262 00:19:32,360 --> 00:19:35,180 browser that you've been like, Oh, this is a good business 263 00:19:35,180 --> 00:19:39,320 idea. Oh, here's a bunch of videos I watched. And if you 264 00:19:39,320 --> 00:19:43,600 don't even have them bookmarked. Go look in your history. YouTube 265 00:19:43,660 --> 00:19:48,580 keeps a whole history of all of the videos you've watched. Your 266 00:19:48,580 --> 00:19:52,840 browser keeps a whole history of all of the the websites that 267 00:19:52,840 --> 00:19:57,340 you've visited. Spend not more than an hour and go through and 268 00:19:57,340 --> 00:19:59,920 go like, Oh, this is something that interests me. Oh, I. 269 00:20:00,000 --> 00:20:02,700 Watched a bunch of videos on this and then bookmark them 270 00:20:02,700 --> 00:20:09,540 like, keep a log of them. Like I said. I had, I had a course that 271 00:20:09,540 --> 00:20:16,500 I bought years ago on how to make money selling products on 272 00:20:16,500 --> 00:20:21,500 Etsy. And so what I did was, I said, Okay, if I go and hire 273 00:20:21,500 --> 00:20:28,760 somebody on to just do an Etsy store, how many products do I 274 00:20:28,760 --> 00:20:33,440 need to sell in order to make the person pay for themselves? 275 00:20:33,740 --> 00:20:37,160 And it turns out, you don't have to sell a whole lot. If you can 276 00:20:37,160 --> 00:20:43,840 make 15 or $20 a product. You're only talking about selling one 277 00:20:43,840 --> 00:20:48,820 product a day in order to make somebody pay for themselves. One 278 00:20:48,820 --> 00:20:53,740 product a day in order to make somebody pay for themselves. So 279 00:20:53,920 --> 00:20:58,120 what did I do? I said, Okay, this course, says it's possible. 280 00:20:58,120 --> 00:21:01,860 I looked on Etsy and said, Oh my gosh, people are selling way 281 00:21:01,860 --> 00:21:06,840 more than one product a day. Can I get to one product a day in 282 00:21:07,260 --> 00:21:12,060 three months? I believe that I can. I could see all these 283 00:21:12,060 --> 00:21:16,920 people that do I have a training course. So I hired somebody, and 284 00:21:16,920 --> 00:21:21,500 I said, go through the training course, set me up an Etsy store. 285 00:21:21,620 --> 00:21:24,560 Here's sort of the niche I want to be in. I don't care if you 286 00:21:24,560 --> 00:21:28,220 sell shirts, I don't care if you sell mugs. I don't care I don't 287 00:21:28,220 --> 00:21:34,880 care what you sell. Set me up an Etsy store and then go and look 288 00:21:34,880 --> 00:21:38,180 at all of the competitors, like act as if you're buying 289 00:21:38,180 --> 00:21:42,040 something and make me those products don't make it look 290 00:21:42,040 --> 00:21:46,360 exactly like those, but use the same phrases, use the same 291 00:21:46,360 --> 00:21:51,940 words, use similar designs and make me a store. Your job every 292 00:21:51,940 --> 00:21:57,820 day is to post one new product and is to handle fulfillment if 293 00:21:57,820 --> 00:22:04,200 there is any. And wow, in less than a month, the person was 294 00:22:04,200 --> 00:22:08,220 paying for themselves. And so there's, there's all kinds of 295 00:22:08,220 --> 00:22:13,560 things, if you'll commit to anything that you've started 296 00:22:13,560 --> 00:22:16,680 that isn't finished. You started it because you thought it would 297 00:22:16,680 --> 00:22:21,260 make money. And I think this brings me to sort of the second 298 00:22:21,260 --> 00:22:28,040 point in hiring people is, when we hire people, we now think of 299 00:22:28,040 --> 00:22:33,140 it as, can they be a business unit, a profit center on their 300 00:22:33,140 --> 00:22:38,420 own? Like I have no desire to run an Etsy store and to take 301 00:22:38,420 --> 00:22:42,040 care of orders and fill it, doing all of the stuff that's 302 00:22:42,040 --> 00:22:46,960 involved, I just don't but I like having the money come in 303 00:22:46,960 --> 00:22:52,420 from it, and so I hire this person to run that. I hire this 304 00:22:52,420 --> 00:22:55,960 person to implement and run this. So I think what happens 305 00:22:55,960 --> 00:23:00,420 when we hire people is we think in terms of small tasks, right? 306 00:23:00,420 --> 00:23:05,820 Like checking my email, writing, making me a website, doing this, 307 00:23:06,000 --> 00:23:10,980 what I challenge you to do is think bigger in terms of, can 308 00:23:10,980 --> 00:23:16,320 you build me a whole standalone business on its own, using 309 00:23:16,320 --> 00:23:20,780 Amazon, using Etsy, using Fiverr, using whatever that 310 00:23:20,780 --> 00:23:25,700 already exists. And the reason why I mentioned Amazon, Etsy and 311 00:23:25,700 --> 00:23:30,320 Fiverr, is they already have buyers looking for things and 312 00:23:30,320 --> 00:23:34,700 spending money on things. So you don't need a website, you don't 313 00:23:34,700 --> 00:23:35,360 need 314 00:23:36,680 --> 00:23:41,680 payment processing, you don't need anything but an idea. And 315 00:23:41,680 --> 00:23:45,340 guess what, if you don't have an idea, spend not more than an 316 00:23:45,340 --> 00:23:50,440 hour looking on any of either of those three sites. Just pick one 317 00:23:50,680 --> 00:23:55,780 and seeing what sells that. I guess you don't even have to be 318 00:23:55,780 --> 00:23:58,480 interested in it, right? Like you don't even have to be 319 00:23:58,480 --> 00:24:01,620 interested in the product. Just find something that sells that 320 00:24:01,620 --> 00:24:05,640 you go, Oh, I can duplicate that, and then hire somebody to 321 00:24:05,640 --> 00:24:10,080 duplicate that and let it run. And the reason why I say three 322 00:24:10,080 --> 00:24:14,580 months is because our experience, my experience, has 323 00:24:14,580 --> 00:24:16,800 been every time we've done it and given ourselves three 324 00:24:16,800 --> 00:24:23,120 months, they're way profitable. But by that time, and usually 325 00:24:23,300 --> 00:24:26,540 they're at least at break even, if not profitable within the 326 00:24:26,540 --> 00:24:31,820 first month, if I go with an idea, and if I take my ego out 327 00:24:31,820 --> 00:24:35,960 of it and say, no, just do this. Build me an Etsy store. I don't 328 00:24:35,960 --> 00:24:39,920 care what you sell. I want to be in this general niche. Here's 329 00:24:39,920 --> 00:24:45,400 some example. Shops go and then check in every week and see how 330 00:24:45,400 --> 00:24:50,320 it's going. And I'm we, I've never not been impressed with 331 00:24:50,320 --> 00:24:54,880 the results. And what happens is that problem that we just talked 332 00:24:54,880 --> 00:24:59,080 about of our decreasing our ego so we can increase our ceiling. 333 00:24:59,740 --> 00:25:04,620 You're. Ego starts decreasing really fast, because you go, Oh 334 00:25:04,620 --> 00:25:08,520 my gosh, I didn't have to do this. How could like the problem 335 00:25:08,520 --> 00:25:13,260 becomes not hiring too many people, right? Because you just 336 00:25:13,260 --> 00:25:15,720 want to, like, go, well, that worked. I want to do it again. I 337 00:25:15,720 --> 00:25:18,120 want to hire somebody here. I want to build this and build 338 00:25:18,120 --> 00:25:23,180 this, and what you end up with is this whole team of people 339 00:25:23,180 --> 00:25:26,720 that just do things, and you get to be the CEO you've always 340 00:25:26,720 --> 00:25:30,680 dreamed about. And go Etsy store numbers look good today. The 341 00:25:30,680 --> 00:25:34,760 emails went out, and that looks good today. And build me a 342 00:25:34,760 --> 00:25:37,880 website and just like, see what it looks like, and then I'll 343 00:25:37,880 --> 00:25:43,060 tell you where to tweak it. And you really become this, like 344 00:25:43,120 --> 00:25:47,500 you're almost removed from the business other than I mean, I 345 00:25:47,500 --> 00:25:50,800 think what we do most of now with our team members is we 346 00:25:50,800 --> 00:25:54,940 field questions, right? We know when they're working, they'll 347 00:25:54,940 --> 00:25:59,440 ask us a question. On we use Slack, they'll ask us a 348 00:25:59,440 --> 00:26:04,920 question. You can use Skype, which is free. You can use 349 00:26:04,920 --> 00:26:10,200 whatever. We just happen to use Slack. I don't even know why we 350 00:26:10,200 --> 00:26:15,240 moved to Slack, but we did, and we use that and to communicate 351 00:26:15,240 --> 00:26:19,440 with everybody, and they just ask us questions, we answer, and 352 00:26:19,440 --> 00:26:24,860 things get done, and it's just a way nicer experience as a 353 00:26:24,860 --> 00:26:28,760 business owner to not worry about the details of the 354 00:26:28,760 --> 00:26:31,880 business, but more just looking at it, going, Wow, that's cool. 355 00:26:31,940 --> 00:26:36,680 We built this. That's amazing. And so I think that if you'll 356 00:26:36,980 --> 00:26:40,420 embrace sort of that idea of just have them build a whole 357 00:26:40,420 --> 00:26:43,420 business unit for you, you'll get a lot harder. 358 00:26:44,440 --> 00:26:46,900 Robert Plank: I like, I'm really liking these ideas this, these 359 00:26:46,900 --> 00:26:51,520 ideas of, first of all, 90 days, as long as you check in, seems 360 00:26:51,520 --> 00:26:55,000 to be the magic number, because if we say we'll try them out for 361 00:26:55,000 --> 00:26:58,360 six months or a year, like, I mean, who even knows what things 362 00:26:58,360 --> 00:27:01,020 will be like? Then if you will get distracted, and then if 363 00:27:01,020 --> 00:27:03,660 we're too impatient, if we say they better make money in a week 364 00:27:03,660 --> 00:27:07,380 or two. Sometimes it takes that amount of time for things to 365 00:27:07,380 --> 00:27:10,020 build up. And as you were explaining some of these things, 366 00:27:10,200 --> 00:27:13,260 I mean, my mind was going crazy thinking in terms of, well, some 367 00:27:13,260 --> 00:27:17,040 of these platforms, like Fiverr, you can't sell off your account. 368 00:27:17,280 --> 00:27:20,100 But, I mean, I think with like, some of them, like these, some 369 00:27:20,100 --> 00:27:23,060 of the E commerce stores you can, or you can use some of 370 00:27:23,060 --> 00:27:26,060 these platforms as a traffic source and build a business that 371 00:27:26,060 --> 00:27:28,940 runs itself. Someone's running it. It's making money. And you 372 00:27:28,940 --> 00:27:32,840 could potentially just sell off that little side business and 373 00:27:32,840 --> 00:27:36,020 then repeat the process, because that's very attractive to a 374 00:27:36,020 --> 00:27:38,360 buyer, right? It's, there's, there's no work involved. It's 375 00:27:38,360 --> 00:27:43,300 just churning it out. And one thing that I thought was quite 376 00:27:43,300 --> 00:27:49,540 helpful was that idea of, well, two things. One was seeing if 377 00:27:49,540 --> 00:27:52,180 something can be duplicated, right? It doesn't even need it 378 00:27:52,180 --> 00:27:55,480 be something you're interested in. But you look on that Etsy 379 00:27:55,480 --> 00:27:59,080 store, you see, are there, are there Etsy stores that are 380 00:27:59,140 --> 00:28:04,800 selling a lot? Is the inventory something I can duplicate. Just 381 00:28:04,800 --> 00:28:08,640 look in those terms, is this something that I can duplicate? 382 00:28:08,640 --> 00:28:13,260 And what was also helpful was you breaking it down into number 383 00:28:13,260 --> 00:28:17,820 of copies sold per day, and then how many months to get there, 384 00:28:17,820 --> 00:28:21,080 because it's easy to have this big pie in the sky goal, right? 385 00:28:21,080 --> 00:28:26,060 Say, oh, $5,000 a month. Sounds great. But what if the goal was, 386 00:28:26,060 --> 00:28:29,120 first of all, maybe smaller, because it's a few months out of 387 00:28:29,120 --> 00:28:33,380 the gate, maybe you said $500 a month, $100 a month. And then 388 00:28:33,380 --> 00:28:36,680 how many months would you have to sell per month? If, even if 389 00:28:36,680 --> 00:28:40,720 the answer is 10 or 20, that's one a day. Now that's something 390 00:28:40,720 --> 00:28:44,560 that you can, you can achieve that goal now. That's something 391 00:28:44,560 --> 00:28:48,040 where you can kind of keep it in your head and remind yourself 392 00:28:48,040 --> 00:28:52,840 it's just the simple thing. It's not all these moving parts and 393 00:28:52,840 --> 00:28:58,120 then, and so I like how you, you kind of went with some of those 394 00:28:58,120 --> 00:29:02,160 things. And what I kept on kind of hearing in the subtext there 395 00:29:02,160 --> 00:29:06,480 is how important it is for everyone listening to break the 396 00:29:06,480 --> 00:29:09,660 cycle, to break out of the loop. Because you were explaining how 397 00:29:09,780 --> 00:29:14,100 maybe people have the magic folder of all the products, tons 398 00:29:14,100 --> 00:29:17,700 of bookmarks, this huge YouTube history, and it's really easy to 399 00:29:17,700 --> 00:29:22,100 get just stuck in that cycle of, well, I'm excited about an idea. 400 00:29:22,160 --> 00:29:25,940 Let me do some research. I got distracted. Now it's time to go 401 00:29:25,940 --> 00:29:29,060 and do the other excitement of the idea. And it makes you think 402 00:29:29,060 --> 00:29:33,320 about how you know if people are overweight or they quit smoking, 403 00:29:33,380 --> 00:29:35,960 and then they go and suddenly things are bad enough for them 404 00:29:35,960 --> 00:29:38,600 to lose the weight or quit smoking, but they get stressed 405 00:29:38,600 --> 00:29:41,200 out about the diet or about what smoking is doing to them, and 406 00:29:41,200 --> 00:29:44,380 they go back to smoking, or they go back to eating. And, I mean, 407 00:29:44,380 --> 00:29:48,160 we know some people and we sympathize, who are just stuck 408 00:29:48,160 --> 00:29:51,460 in the middle, right? They were so excited when they launched in 409 00:29:51,460 --> 00:29:53,860 their business. They had all these hopes and dreams. They 410 00:29:53,860 --> 00:29:57,580 wanted to be that CEO who just steers the ship. But then when 411 00:29:57,580 --> 00:29:59,920 they got stuck in the nitty gritty, they were just jumping. 412 00:30:00,000 --> 00:30:03,600 From shiny object to shiny object, and putting in just 413 00:30:03,600 --> 00:30:07,200 enough money every month to justify it, but not really 414 00:30:07,200 --> 00:30:10,440 making the money back. And I think this is the chance for 415 00:30:10,440 --> 00:30:13,980 many people to finally break the cycle and just stop, stop 416 00:30:13,980 --> 00:30:17,520 spinning your wheels and stop doing the same old stuff every 417 00:30:17,520 --> 00:30:21,680 month. And I think that the key in there is how you said, have 418 00:30:21,680 --> 00:30:24,860 them build a standalone business. That way, they are 419 00:30:24,860 --> 00:30:27,680 their own profit center. That way, in the accounting, it's 420 00:30:27,680 --> 00:30:32,000 easy to justify them, and it's not as scary for them. They're 421 00:30:32,000 --> 00:30:35,600 not really getting their hooks into you and your business right 422 00:30:35,600 --> 00:30:38,840 away, right if it does not work out with that new employee after 423 00:30:38,840 --> 00:30:42,400 a couple of months, you can fire them, and you still have that 424 00:30:42,400 --> 00:30:45,100 Etsy store or that website that they built, and they don't 425 00:30:45,100 --> 00:30:48,100 necessarily have access to all the accounts and all the 426 00:30:48,100 --> 00:30:51,100 passwords, at least right away. But one thing that really 427 00:30:51,100 --> 00:30:55,720 interested me about your your philosophy here with hiring is 428 00:30:55,720 --> 00:30:59,860 how there's like this concept of leftover hours, right? Is that 429 00:30:59,860 --> 00:31:02,940 you hire someone, and you have them just work on this project 430 00:31:02,940 --> 00:31:05,820 and just do something where it doesn't touch any other parts of 431 00:31:05,820 --> 00:31:08,880 your business. It's this new kind of fun side project 432 00:31:08,880 --> 00:31:11,700 experiment where you don't have to even be involved. You just 433 00:31:11,700 --> 00:31:14,940 collect the money. But you and I have had these conversations 434 00:31:14,940 --> 00:31:19,800 where you pay someone X number of dollars, and maybe they get 435 00:31:19,800 --> 00:31:25,220 you, like, 2x the money, or x times plus 20% and you so 436 00:31:25,220 --> 00:31:29,000 they're making money. But then this project they have is not 437 00:31:29,000 --> 00:31:33,020 taking up all 40 hours out of the week, and now there's time 438 00:31:33,020 --> 00:31:36,140 for maybe the less important things, or some of like the 439 00:31:36,140 --> 00:31:39,080 cleanup or the dreams we've always had. So can you tell us 440 00:31:39,080 --> 00:31:41,920 about that, about like, what we've done, or about what you 441 00:31:41,920 --> 00:31:46,120 want to do in the future, as far as using these free hours that 442 00:31:46,120 --> 00:31:47,920 that we have now obtained, yeah. 443 00:31:47,920 --> 00:31:49,960 Unknown: So what you're referring to, and I'm just going 444 00:31:49,960 --> 00:31:55,180 to use sort of the Etsy store example, right? Like we kind of 445 00:31:55,180 --> 00:31:59,440 walked through that, if somebody could sell one product a day on 446 00:31:59,440 --> 00:32:02,640 Etsy, they could pay for themselves, essentially, right? 447 00:32:02,820 --> 00:32:06,540 And, I mean, if you sell higher price stuff, obviously it would 448 00:32:06,540 --> 00:32:10,320 be less than that. But let's, let's stick with the business 449 00:32:10,320 --> 00:32:16,920 model is you have an Etsy store. It's print on demand, so you 450 00:32:16,920 --> 00:32:20,360 don't have any other cost other than Etsy. When the order comes 451 00:32:20,360 --> 00:32:23,960 in, you get the money, you order the thing, and have it drop 452 00:32:23,960 --> 00:32:28,760 shipped out to them. Now, obviously that's going to take 453 00:32:28,760 --> 00:32:32,900 some time to build up, unless they just hit it hit a home run 454 00:32:32,900 --> 00:32:35,720 with one product right out the bat, which I hope they do for 455 00:32:35,720 --> 00:32:39,020 you. And it is possible, given the way that we walk through 456 00:32:39,020 --> 00:32:43,720 that let's say it takes some time to build up, right? And I 457 00:32:43,720 --> 00:32:47,140 also mentioned, would just have them post one new product a day, 458 00:32:47,980 --> 00:32:51,040 but once the store is set up, posting one new product a day 459 00:32:51,040 --> 00:32:57,160 does not take 48 hours a day, right? If they're slow, it's 460 00:32:57,160 --> 00:33:01,620 going to take them one hour to make something good and get the 461 00:33:01,620 --> 00:33:05,160 listing right and make it look all nice, but Let's even say it 462 00:33:05,160 --> 00:33:08,160 takes them three hours at the beginning, because they're just 463 00:33:08,160 --> 00:33:11,880 getting used to it and they're filling it out. That means you 464 00:33:11,880 --> 00:33:16,320 still have five hours left in the day, because you know that 465 00:33:16,320 --> 00:33:19,080 something like an Etsy store or an Amazon store, it's going to 466 00:33:19,080 --> 00:33:22,280 take time to get some traction, so it's important to be adding 467 00:33:22,280 --> 00:33:25,940 new products, finding out what works, finding all these things. 468 00:33:25,940 --> 00:33:29,060 But that's not going to take more than, let's just say, three 469 00:33:29,060 --> 00:33:32,540 hours a day, right? If it takes them a very long time, and 470 00:33:32,540 --> 00:33:36,560 eventually that just starts building, right? Like more 471 00:33:36,560 --> 00:33:41,080 stuff, more sales. So you're going to snowball in that time, 472 00:33:41,080 --> 00:33:44,020 but it takes them three hours a day to do it well. Now you have 473 00:33:44,140 --> 00:33:48,520 five hours today where they're not productive or doing 474 00:33:48,520 --> 00:33:52,120 anything. That's just free time, right? They've already covered 475 00:33:52,120 --> 00:33:56,140 their expense by adding the new product to the Etsy store, 476 00:33:56,380 --> 00:34:00,660 answering the messages that come in, and fulfilling the products. 477 00:34:00,960 --> 00:34:05,640 I mean that. So the rest of the time is free. So what do you do 478 00:34:05,640 --> 00:34:08,640 with the free time? Well, you can have them do the 479 00:34:08,640 --> 00:34:12,720 administrative tasks, like our employees have access to our 480 00:34:12,720 --> 00:34:17,880 emails, they have access to our Facebook accounts, they have 481 00:34:17,880 --> 00:34:22,820 access to all kinds of things because we trust them, and we've 482 00:34:22,820 --> 00:34:25,520 worked with them, and maybe you're not to that point yet. 483 00:34:25,520 --> 00:34:29,960 Well, what could you have them do? Well, you could have them go 484 00:34:29,960 --> 00:34:33,200 through another training course that you've that you've got on 485 00:34:33,200 --> 00:34:37,940 your hard drive. You can have them create a second Etsy store. 486 00:34:38,180 --> 00:34:42,400 You can have them create, move your Etsy products and build 487 00:34:42,400 --> 00:34:46,960 them on Amazon. You can, you can literally now they're free in 488 00:34:46,960 --> 00:34:49,840 the clear, right? They've already covered themselves in 489 00:34:49,840 --> 00:34:55,240 that three hours a day. Now all of that other stuff is open for 490 00:34:55,240 --> 00:34:58,900 you to do whatever you want. And I know, like Robert, you've got 491 00:34:58,900 --> 00:35:03,840 this idea. To give away all of your ideas, but this you've got 492 00:35:03,840 --> 00:35:07,740 an idea where you want to start selling a whole line of Kindle 493 00:35:07,740 --> 00:35:12,420 books that you do not want to write research or do yourself. 494 00:35:12,540 --> 00:35:17,940 Well, guess what? There's training courses on how to write 495 00:35:17,940 --> 00:35:22,100 research and do a Kindle book called like book formula.com 496 00:35:23,300 --> 00:35:28,400 where you could just hand them the training and say, not make a 497 00:35:28,400 --> 00:35:33,560 whole line of books, but just say, hey, I'm interested in 498 00:35:34,280 --> 00:35:38,600 making a coloring book for a kid. Will you go and go through 499 00:35:38,600 --> 00:35:42,640 this training with the idea that I want to make a coloring book 500 00:35:42,640 --> 00:35:48,640 for a kid and go through it and come I know the training is 10 501 00:35:48,640 --> 00:35:53,500 hours long and but you only need to go through the first five 502 00:35:53,500 --> 00:35:57,640 hours of it, because that gets you through the part I want to 503 00:35:57,640 --> 00:36:01,920 see go through this first five Hours of the training, apply 504 00:36:01,920 --> 00:36:06,540 what you learned to making me a coloring book and come back to 505 00:36:06,540 --> 00:36:11,040 me in four days and show me what you've got. Do your other tasks, 506 00:36:11,040 --> 00:36:15,360 but also do this. Well, if you got a book back in less than a 507 00:36:15,360 --> 00:36:19,200 week, that was good enough. What you get it back and you're like, 508 00:36:19,200 --> 00:36:24,560 I don't like this. Give me different images to color. Give 509 00:36:24,560 --> 00:36:27,980 me different this I don't like, instead of the teddy bear, I 510 00:36:27,980 --> 00:36:32,420 want a koala bear, and you just edit that as they go. Well, 511 00:36:32,420 --> 00:36:36,440 guess what? In a week you have a kids coloring book that you can 512 00:36:36,440 --> 00:36:42,700 post on Amazon. And imagine if now, every week you have five 513 00:36:42,700 --> 00:36:46,720 new products going up in your Etsy store. You have one new 514 00:36:46,720 --> 00:36:52,300 book going up on Amazon and Kindle, both, you know, coloring 515 00:36:52,300 --> 00:36:58,660 book for an iPad on Kindle and physical book going out. Because 516 00:36:58,840 --> 00:37:02,460 what's the extra work in that it's checking a box. Pretty 517 00:37:02,460 --> 00:37:05,700 soon, every week, you've got five new e commerce products, 518 00:37:05,880 --> 00:37:10,260 one new Kindle book going out, whether it's kid, whatever niche 519 00:37:10,260 --> 00:37:13,320 you want, or whether you want to try 10 different niches, it 520 00:37:13,320 --> 00:37:17,880 doesn't matter. But all of a sudden, can you imagine the 521 00:37:17,880 --> 00:37:21,800 traction that you could have? And literally, you do nothing 522 00:37:21,800 --> 00:37:27,200 but approve products and say, Oh yeah, cool. I got this new book. 523 00:37:27,380 --> 00:37:31,400 I like it. Go ahead and watch the other five hours now and 524 00:37:31,400 --> 00:37:36,260 post it for me. You literally don't have to do anything but 525 00:37:36,260 --> 00:37:41,980 just be the CEO. And guess what that scales now, how? How do you 526 00:37:41,980 --> 00:37:44,740 scale from there? Well, once you have one person making money 527 00:37:44,860 --> 00:37:48,400 doing those two tasks, do you know how you could potentially 528 00:37:48,700 --> 00:37:53,620 double what you're making hire another person to do those same 529 00:37:53,620 --> 00:37:59,800 two things? Right? Like, I mean, there's a million books on Kim, 530 00:37:59,920 --> 00:38:04,800 on Amazon, there's a million products and niches on Etsy that 531 00:38:04,800 --> 00:38:09,780 make money. Do you you could literally get one new person? 532 00:38:09,780 --> 00:38:12,480 You already know the training because you got the course on 533 00:38:12,480 --> 00:38:15,660 Etsy, you got the course on Kindle books. Now you just hire 534 00:38:15,660 --> 00:38:19,380 a new person. Say, do this the exact same way. And how many 535 00:38:19,380 --> 00:38:22,580 times would you do that. If you proved that a person could be 536 00:38:22,580 --> 00:38:26,660 profitable in three months, you would do it every day, right, 537 00:38:26,660 --> 00:38:30,440 like or as much as your cash flow would allow you to do. But 538 00:38:30,440 --> 00:38:32,960 you would, for sure, do it once every three months, or once 539 00:38:32,960 --> 00:38:38,480 somebody got profitable. And now you've got it built in where if 540 00:38:38,720 --> 00:38:43,120 you lose an employee, big deal, because all the employees know 541 00:38:43,120 --> 00:38:46,900 how to do all of those things. It the only thing that changed 542 00:38:46,900 --> 00:38:50,320 was the niche, and it was just made up out of thin air anyway, 543 00:38:50,320 --> 00:38:54,160 because you spent an hour on Amazon or Etsy going, I like 544 00:38:54,160 --> 00:38:59,500 kids coloring books. I want to try that. I like whatever day 545 00:38:59,500 --> 00:39:06,240 planners I like that. I like mugs that talk about dad jokes. 546 00:39:06,240 --> 00:39:09,360 I mean, it doesn't matter, because you can just plug them 547 00:39:09,360 --> 00:39:14,100 all in now, and that's just with two business ideas, right? I 548 00:39:14,100 --> 00:39:19,140 mean, people listening to this have way more than I can ever 549 00:39:19,140 --> 00:39:23,660 think of but, but you can now just scale at the way that you 550 00:39:23,660 --> 00:39:28,520 want that's not causing more work for you, the CEO or 551 00:39:28,520 --> 00:39:29,180 business owner. 552 00:39:30,260 --> 00:39:32,300 Robert Plank: And it seems like even the way that you're 553 00:39:32,300 --> 00:39:36,200 explaining this, you don't slow the scaling down, which I mean 554 00:39:36,200 --> 00:39:39,560 for some of us, that's the that's a big problem, or we can 555 00:39:39,560 --> 00:39:43,420 sometimes be stubborn and not want to change up our lifestyle 556 00:39:43,420 --> 00:39:46,360 at all and say, Well, I like things the way they are. I like 557 00:39:46,720 --> 00:39:50,020 getting my coffee and checking my email in the morning. But one 558 00:39:50,020 --> 00:39:52,960 thing you said in there that was really helpful was, why not just 559 00:39:52,960 --> 00:39:56,080 do this every three months? Every three months, say, here's 560 00:39:56,080 --> 00:39:59,320 this person, go and build this Etsy store. Here's a course. And 561 00:39:59,320 --> 00:40:02,640 that's also. So something that you don't hear a lot of people 562 00:40:02,640 --> 00:40:06,540 say that. People don't say, hire a person and go and send them 563 00:40:06,540 --> 00:40:09,720 off to school, go and send them, buy a course for them and have 564 00:40:09,720 --> 00:40:13,140 them go through it. They say to make all kinds of procedures, 565 00:40:13,140 --> 00:40:15,780 and they say to make a whole line of videos, basically 566 00:40:15,780 --> 00:40:19,080 duplicating someone else's course. The work has already 567 00:40:19,080 --> 00:40:19,740 been done, 568 00:40:20,459 --> 00:40:22,519 Unknown: right? And I think that that was the biggest 569 00:40:22,519 --> 00:40:27,379 breakthrough for us. I mean, every person that we we found a 570 00:40:27,379 --> 00:40:32,479 course that basically proves the skills that we want somebody to 571 00:40:32,479 --> 00:40:35,719 have for our business now. So we have a course that teaches 572 00:40:35,719 --> 00:40:39,199 somebody how to set up a website, how to do some social 573 00:40:39,199 --> 00:40:43,779 media stuff, how just a bunch of stuff that we think are 574 00:40:43,779 --> 00:40:48,039 important skills, and so when we hire people now, that's the 575 00:40:48,039 --> 00:40:51,459 first thing that they do, is that course, why? Because it 576 00:40:51,639 --> 00:40:56,379 builds us an asset. It makes them learn all this. We don't 577 00:40:56,379 --> 00:41:01,319 need to, like do this whole hiring process, because we have 578 00:41:01,739 --> 00:41:05,759 a course that teaches them enough of the skills that we 579 00:41:05,759 --> 00:41:08,399 almost prefer they don't know how to do anything, because we 580 00:41:08,399 --> 00:41:11,939 want it done this way. So they go through they learn how to set 581 00:41:11,939 --> 00:41:16,739 up a website, they learn how to do some social media stuff, all 582 00:41:16,739 --> 00:41:19,619 that, and we don't have to train. We know everybody gets 583 00:41:19,619 --> 00:41:24,739 trained the same way starting off, right? We know. We know 584 00:41:24,739 --> 00:41:27,619 that we can just look at the end product and know if they did it 585 00:41:27,679 --> 00:41:32,239 the way that we wanted them to or not. And so I think, like a, 586 00:41:32,539 --> 00:41:35,899 you know, don't get caught up in I have to have somebody that 587 00:41:35,899 --> 00:41:39,259 knows how to do this and knows how to do that and knows how to 588 00:41:39,259 --> 00:41:42,699 do anything. No, you don't. You just need somebody that can 589 00:41:42,699 --> 00:41:47,559 watch a course that you've already purchased and do that. 590 00:41:47,739 --> 00:41:52,659 So if you want to do books, find a course like book formula.com 591 00:41:53,499 --> 00:41:57,939 that teaches somebody how to research, write and do a book 592 00:41:58,479 --> 00:42:01,859 and send somebody there. So all you have to do is just find a 593 00:42:01,859 --> 00:42:06,659 body and send them through that course. If you want to make an 594 00:42:06,659 --> 00:42:10,559 Etsy store, find a course that sells how to set up and make an 595 00:42:10,559 --> 00:42:14,279 Etsy store and put everybody through there. You'll know in 596 00:42:14,279 --> 00:42:18,059 three days whether or not they can do it, because you'll either 597 00:42:18,359 --> 00:42:22,579 have a course, you'll either have an Etsy store or you won't, 598 00:42:23,059 --> 00:42:29,059 and if you won't, that's the wrong person, or send me a 599 00:42:29,179 --> 00:42:34,819 coloring book for a kid, you'll either have it or you won't. But 600 00:42:34,819 --> 00:42:38,359 you, what I can promise you is this, and we all suffer from 601 00:42:38,359 --> 00:42:44,139 this as business owners, you will not sit down, go through a 602 00:42:44,139 --> 00:42:49,239 10 hour course and implement it every day. You just won't. I 603 00:42:49,239 --> 00:42:53,019 mean, there's 1% of you out there that will and then my 604 00:42:53,019 --> 00:42:57,939 question is, why? You know it's profitable if you, if you, if 605 00:42:57,939 --> 00:43:01,319 you're in the 1% that goes I have an Etsy store, and it's 606 00:43:01,319 --> 00:43:04,619 already great and it's profitable. Well, guess what? 607 00:43:04,619 --> 00:43:07,559 Double Your Income by hiring somebody else to make you to 608 00:43:07,559 --> 00:43:11,099 duplicate what you did. You didn't figure it out on your 609 00:43:11,099 --> 00:43:14,399 own. You learned it from a course, or from YouTube videos 610 00:43:14,519 --> 00:43:21,319 or from or from blog posts. So collect those things, hire 611 00:43:21,319 --> 00:43:24,319 somebody and have them go through it so there's no there's 612 00:43:24,319 --> 00:43:27,379 no argument. Either way, if you're successful doing what 613 00:43:27,379 --> 00:43:31,759 you're successful doing duplicate yourself. Imagine if 614 00:43:31,759 --> 00:43:35,299 you have already have a successful Etsy store, and you 615 00:43:35,359 --> 00:43:39,859 hired somebody to set up a new one. You you like doing it for 616 00:43:39,859 --> 00:43:43,779 whatever reason you like doing it, getting your coffee, sitting 617 00:43:43,779 --> 00:43:47,739 down and managing your Etsy store every day. Continue doing 618 00:43:47,739 --> 00:43:52,179 it. Hire somebody to make you a new one. And guess what happens 619 00:43:52,539 --> 00:43:55,719 after you hire somebody and they prove they can do it, you can 620 00:43:55,719 --> 00:43:58,779 then turn them over to the one that you're doing. And guess 621 00:43:58,779 --> 00:44:01,799 what you have to do in the morning? Now, sit down and drink 622 00:44:01,799 --> 00:44:06,059 coffee and do nothing like I don't care who you are or how 623 00:44:06,059 --> 00:44:09,359 much you claim you like it, you'll like it a whole lot more 624 00:44:09,359 --> 00:44:13,499 when all you do is check the bank account and and, and. So 625 00:44:13,499 --> 00:44:17,099 there's really no argument whether you're in the 1% that 626 00:44:17,099 --> 00:44:22,819 will follow through or the 99% of us that won't it just makes 627 00:44:22,819 --> 00:44:27,199 sense to duplicate and get rid of it for yourself, because I 628 00:44:27,199 --> 00:44:30,739 promise you, you'll enjoy drinking your your coffee and 629 00:44:30,739 --> 00:44:34,339 looking at the bank account rather than drinking your coffee 630 00:44:34,339 --> 00:44:39,019 and answering customer support and fulfilling orders and all of 631 00:44:39,019 --> 00:44:41,919 these things. You say you like, you'll like doing that a whole 632 00:44:41,919 --> 00:44:43,779 lot more and putting 633 00:44:43,780 --> 00:44:46,120 Robert Plank: out fires, right? I mean, you could make that Etsy 634 00:44:46,120 --> 00:44:50,020 store, but do you really want to do that every day for the rest 635 00:44:50,020 --> 00:44:53,140 of your of your life? Is that really sustainable? And what's 636 00:44:53,140 --> 00:44:55,780 great about this, the way that I hear you thinking, or the way 637 00:44:55,780 --> 00:44:59,140 that you're explaining this, it's in, it's in very, like, I 638 00:44:59,140 --> 00:45:03,480 don't know, like a. Almost like doodling visual terms. It's 639 00:45:03,480 --> 00:45:07,440 like, well, you can have your Etsy store, but then also they 640 00:45:07,440 --> 00:45:10,860 create a second Etsy store, and then they can take it over, or 641 00:45:10,920 --> 00:45:13,320 they make an Etsy store, and then now they're making money. 642 00:45:13,320 --> 00:45:16,500 Have have them make a second Etsy store and then hire another 643 00:45:16,500 --> 00:45:19,800 person to make their own Etsy store. And then now people are 644 00:45:19,800 --> 00:45:23,840 interchangeable, and I think that we could all do with just 645 00:45:23,840 --> 00:45:28,340 maybe thinking in more of these, these outside the box terms, or 646 00:45:28,340 --> 00:45:31,160 more kind of, like, how everything's cloud based. Now, 647 00:45:31,160 --> 00:45:34,460 right? Like it used to be, you'd have to, like, have a physical 648 00:45:34,460 --> 00:45:37,580 computer and, like, physical machine. But now, if you want to 649 00:45:37,580 --> 00:45:41,560 create something, it's all in thin air, right? Airbnb, Uber, 650 00:45:41,560 --> 00:45:45,340 Amazon, it's all just a matter of people set things up and move 651 00:45:45,340 --> 00:45:50,440 the pieces around, and there's nothing physical real anymore. 652 00:45:50,560 --> 00:45:53,320 And also, the other thing that I'm kind of along those lines 653 00:45:53,320 --> 00:45:57,100 too, that I'm getting from you, is that the tools themselves do 654 00:45:57,100 --> 00:45:59,740 not matter that much. And this is something that held us back 655 00:45:59,740 --> 00:46:03,120 for so long we said, well, do we use Slack, or do we use that and 656 00:46:03,180 --> 00:46:06,660 like? I mean, we know people that use Facebook Messenger to 657 00:46:06,660 --> 00:46:10,860 talk to their employees, and if they need to do a group chat, 658 00:46:10,860 --> 00:46:16,140 they just do a group in Facebook and text message. And then, even 659 00:46:16,140 --> 00:46:18,900 as far as managing the tasks, I know someone that uses Google 660 00:46:18,900 --> 00:46:21,740 Calendar. And guess what? Shared Google Calendar. If there's a 661 00:46:21,740 --> 00:46:24,500 new thing needs to be done, just drop it as an appointment, and 662 00:46:24,500 --> 00:46:26,900 then, you know, mark it assigned, or mark it with a 663 00:46:26,900 --> 00:46:30,860 color for someone like the it seems like the tools themselves 664 00:46:31,040 --> 00:46:35,900 do not matter. What does matter is that you use it, that you 665 00:46:35,900 --> 00:46:39,920 have some kind of a strategy that involves, where am I going? 666 00:46:39,980 --> 00:46:44,200 How soon do I want to get there? Am I going to recurring or how 667 00:46:44,200 --> 00:46:48,400 often will I recurringly, daily or weekly check up on what's 668 00:46:48,400 --> 00:46:51,700 happening? What are the roadblocks? What are the 669 00:46:51,700 --> 00:46:55,420 questions that my employee needs to ask me? Do I need to say, 670 00:46:55,480 --> 00:46:58,960 make more of this, less of that? And then there's also, seems to 671 00:46:58,960 --> 00:47:03,540 be some amount of just like giving things time to grow and 672 00:47:03,780 --> 00:47:07,800 and, like, for example, you said, like, make one mug on Etsy 673 00:47:07,860 --> 00:47:12,420 per day, not day one. Make 50 mugs, because then what if they 674 00:47:12,420 --> 00:47:14,640 don't like, what if you don't like the way that they made 50 675 00:47:14,640 --> 00:47:19,020 mugs? Now they've made 50 mugs incorrectly, and you're just 676 00:47:19,020 --> 00:47:21,680 posting a lot of things you don't know, like there's no time 677 00:47:21,680 --> 00:47:25,640 for people to find it and buy it and see what sells. So that's 678 00:47:25,640 --> 00:47:29,480 what I'm hearing from you as well, is that scaling does not 679 00:47:29,480 --> 00:47:33,620 always mean speed, right? You can scale slowly, or you can 680 00:47:33,620 --> 00:47:38,120 scale just the right amount for what you can handle. And then 681 00:47:38,120 --> 00:47:42,940 there's also that matter of Well, say you say you hire that 682 00:47:42,940 --> 00:47:45,580 person, and you send them through a course, and maybe the 683 00:47:45,580 --> 00:47:47,860 course just sucks, or maybe the course is not what you're 684 00:47:47,860 --> 00:47:52,540 looking for, or maybe the person that you're hiring is not a good 685 00:47:52,540 --> 00:47:55,120 fit for that. There's so many unknowns, and sometimes we just 686 00:47:55,120 --> 00:47:59,020 have to get the train rolling and then check in a day, and 687 00:47:59,020 --> 00:48:02,400 check in a day and see how things are going. And even it 688 00:48:02,400 --> 00:48:04,980 doesn't have to just stop at one, right? It doesn't have to 689 00:48:04,980 --> 00:48:09,060 be just one Etsy store. Or you can hire someone to learn Kindle 690 00:48:09,060 --> 00:48:11,520 books, and they get good at that. But then if you want to do 691 00:48:11,520 --> 00:48:13,800 the children's books specifically, maybe you find a 692 00:48:13,800 --> 00:48:17,700 course for that, and then it just adds to their knowledge. So 693 00:48:17,820 --> 00:48:22,820 there's just a few, I guess, nuances or kind of mindsets to 694 00:48:22,820 --> 00:48:28,460 have, as far as as easing into it. And it does not have to be a 695 00:48:28,460 --> 00:48:33,200 huge fire hose, and it does not have to be just suddenly, one 696 00:48:33,200 --> 00:48:36,680 day you wake up in your life is different. Maybe you you do less 697 00:48:36,680 --> 00:48:39,500 and less work, and you check the bank account more and more. And 698 00:48:39,500 --> 00:48:44,920 that's just a gradual goal that you aspire to. And we want 699 00:48:44,920 --> 00:48:49,780 everyone out there to duplicate themselves, to do less of being 700 00:48:49,840 --> 00:48:53,260 in their own business. And as we're in our final few minutes 701 00:48:53,260 --> 00:48:57,880 here Lance, as we're wrapping up winding down, I want to know two 702 00:48:57,880 --> 00:49:01,980 things. First of all, what do you say to someone who is afraid 703 00:49:01,980 --> 00:49:06,420 of the mega freight train, if they're hiring people and people 704 00:49:06,420 --> 00:49:09,960 are working on projects that can get sort of scary, right? With 705 00:49:10,020 --> 00:49:12,960 money coming in, money going out. So what do you have to say 706 00:49:12,960 --> 00:49:18,000 about that kind of approaching chaos concept, and is there 707 00:49:18,000 --> 00:49:21,920 anything that you wish you'd known months or years ago, going 708 00:49:21,920 --> 00:49:25,700 into all this hiring a process? Yeah, so 709 00:49:25,700 --> 00:49:30,080 Unknown: first of all, with the freight train sort of analogy, 710 00:49:31,640 --> 00:49:37,100 that's why I really encourage you to go slow, even as far as 711 00:49:37,100 --> 00:49:42,220 like an Etsy store, and why I say take commit to three to six 712 00:49:42,220 --> 00:49:46,720 months like, commit to the business model for three to six 713 00:49:46,720 --> 00:49:51,340 months, because you're going because you don't know what you 714 00:49:51,340 --> 00:49:55,960 don't know. And, I mean, that's, that's the reality of it, and 715 00:49:55,960 --> 00:49:59,920 that's, that's why, when you're scaling like this, it's like. 716 00:50:00,000 --> 00:50:04,200 You said, don't drink from the fire hose, like, have them set 717 00:50:04,200 --> 00:50:08,520 up the store. Check it. Have them. Add a product, check it. 718 00:50:08,640 --> 00:50:12,060 Have them. You know, do one thing a day so that you can 719 00:50:12,060 --> 00:50:16,500 gradually build the snowball. Right? Don't try to start with 720 00:50:16,500 --> 00:50:20,160 like, the snowball. No. You start with, like, one little 721 00:50:20,160 --> 00:50:23,900 piece of snow, and you roll it and you roll it and you roll it, 722 00:50:24,260 --> 00:50:29,540 and that way you won't get caught in too much chaos. And 723 00:50:29,720 --> 00:50:32,960 also, what was the second thing? 724 00:50:33,620 --> 00:50:36,560 Robert Plank: What did you wish you'd known going in? What 725 00:50:36,560 --> 00:50:40,780 Unknown: I wish I would have known is, first of all that it 726 00:50:40,780 --> 00:50:46,420 was me stopping me from stopping my business from growing, and 727 00:50:46,420 --> 00:50:51,820 that as I look back over 10 years, almost 11 years now, I 728 00:50:51,820 --> 00:50:55,360 have been the problem that have stopped me from growing and 729 00:50:55,540 --> 00:51:01,260 getting the things done. And it was over planning in so many 730 00:51:01,260 --> 00:51:04,140 ways. Like I didn't want to hire somebody because I didn't know 731 00:51:04,200 --> 00:51:07,500 how to communicate with them. I didn't know how to have the task 732 00:51:07,500 --> 00:51:10,920 with them. I didn't know how all of these things, right that? 733 00:51:11,040 --> 00:51:14,460 What software should I use? What what this, what that? What 734 00:51:14,460 --> 00:51:20,420 happens? If the truth is, is none of that matters. Like 735 00:51:20,720 --> 00:51:23,720 you'll, you'll figure it out. And that's why I even hesitate 736 00:51:23,720 --> 00:51:28,940 to mention that we use Slack because somebody out there is 737 00:51:28,940 --> 00:51:32,480 going but I use Skype. Oh my gosh. Now I got to go learn 738 00:51:32,480 --> 00:51:37,940 slack. No, you can use your phone with text messaging. 739 00:51:38,180 --> 00:51:43,660 Whatever you're currently using is good enough like, and you'll 740 00:51:43,660 --> 00:51:50,260 learn going in. You'll make your own system. So you mentioned 741 00:51:50,260 --> 00:51:52,900 somebody likes using Google Calendar. That's a great 742 00:51:52,900 --> 00:51:59,440 solution. If that's the solution you use. If you use another task 743 00:51:59,440 --> 00:52:05,940 manager, that's a great solution if you use it. And the truth is, 744 00:52:05,940 --> 00:52:11,700 is that for our employees now, we could do it through email. 745 00:52:13,620 --> 00:52:17,760 It's whatever you're comfortable using, especially with your 746 00:52:17,760 --> 00:52:21,980 first employee, make them fit into what you currently have, 747 00:52:22,340 --> 00:52:25,760 and you'll find your better tools or better ways, but the 748 00:52:25,760 --> 00:52:30,740 tool is not important. So for our and I'm just going to throw 749 00:52:30,740 --> 00:52:34,880 this out there so you can sort of see how we've sort of 750 00:52:34,880 --> 00:52:40,360 developed this and grown is our employees basically have one. 751 00:52:41,860 --> 00:52:46,180 They basically have one requirement every day, and that 752 00:52:46,180 --> 00:52:50,440 only requirement is at the start of the workday, they have to 753 00:52:50,440 --> 00:52:55,180 send us a message that says, basically, good morning. I'm 754 00:52:55,180 --> 00:52:59,800 starting work now, and to let us know if they have any problems 755 00:52:59,800 --> 00:53:04,380 or questions. Half the time, I never even respond to it, but 756 00:53:04,440 --> 00:53:08,160 every morning, like clockwork, at eight o'clock in the morning, 757 00:53:08,400 --> 00:53:12,540 I get a message from all the employees that say I'm here and 758 00:53:12,540 --> 00:53:16,080 I'm starting work. That's the only requirement that that we 759 00:53:16,080 --> 00:53:20,180 have for the workday, other than that, they're expected to look 760 00:53:20,180 --> 00:53:23,720 at their tasks and complete them. And to be honest, I don't 761 00:53:23,720 --> 00:53:28,820 check all that often if they've completed them, because I did it 762 00:53:28,820 --> 00:53:33,980 first, and I just trust them now I assume that their tasks are 763 00:53:33,980 --> 00:53:39,200 getting done. I might go look now once every three weeks and 764 00:53:39,200 --> 00:53:43,300 see if there's any tasks that haven't been done, but you'll 765 00:53:43,300 --> 00:53:47,800 get to the point where I went from literally checking every 766 00:53:47,800 --> 00:53:52,540 hour to see if their hourly task had gotten done to just checking 767 00:53:52,540 --> 00:53:56,440 whenever I think about it, and going, okay, because I've built 768 00:53:56,440 --> 00:54:01,020 a trust with them, and you will too. And so what I would say, is 769 00:54:01,920 --> 00:54:05,400 whatever you're comfortable using now, whether it's email, 770 00:54:05,400 --> 00:54:10,980 Skype, text messaging, Slack, Google account, whatever it is, 771 00:54:11,460 --> 00:54:16,020 just start with. I expect you to contact me every morning and 772 00:54:16,020 --> 00:54:19,440 tell me, and maybe you start with and then I expect an email 773 00:54:19,440 --> 00:54:21,920 at the end of the day saying this is what got accomplished. 774 00:54:21,920 --> 00:54:27,020 So you can go look at it, but you'll develop a sort of trust 775 00:54:27,020 --> 00:54:30,500 in them and think about any day job that you've had. I mean, 776 00:54:30,560 --> 00:54:33,380 that's sort of how it goes. Right at the beginning, they 777 00:54:33,440 --> 00:54:36,920 kind of micromanage you a little bit and make sure you don't have 778 00:54:36,920 --> 00:54:39,620 any questions, and make sure you're on the right track until 779 00:54:39,620 --> 00:54:42,880 you get to a point where you might only see your boss once a 780 00:54:42,880 --> 00:54:46,540 week or once a month or whatever, the same will happen 781 00:54:46,540 --> 00:54:46,960 for you. 782 00:54:47,920 --> 00:54:51,220 Robert Plank: I love it. Treat it like like all the jobs where 783 00:54:51,220 --> 00:54:54,700 you've had an employee only now it's the roles are reversed. 784 00:54:54,820 --> 00:54:59,080 Have that them trust you and elect that a lot. Have them use 785 00:54:59,200 --> 00:55:02,100 what your current. Using. So that way it's not so much of a 786 00:55:02,100 --> 00:55:05,100 shock. That way you're not trying to figure things out 787 00:55:05,100 --> 00:55:09,720 while they are. And that way you don't have this made up obstacle 788 00:55:09,720 --> 00:55:14,040 of I have to have this tool, and I have to do it in the Certain 789 00:55:14,040 --> 00:55:17,400 Way. And that even relates back to almost near the beginning of 790 00:55:17,400 --> 00:55:21,500 our conversation, where we asked, well, if, if I can do 791 00:55:21,500 --> 00:55:26,000 this job so well, am I going to spend more time explaining 792 00:55:26,000 --> 00:55:29,000 someone else how to do it, versus me just doing it the 793 00:55:29,000 --> 00:55:31,880 first time? Maybe right the first couple of weeks, there 794 00:55:31,880 --> 00:55:34,940 might be some of those awkward Growing Pains where you say, 795 00:55:34,940 --> 00:55:37,460 well, I could click, click, click, but instead, let me 796 00:55:37,460 --> 00:55:40,480 record the video, let me go slow, and then they will 797 00:55:40,480 --> 00:55:43,900 understand it, and maybe they'll do it not quite right the first 798 00:55:43,900 --> 00:55:46,840 couple of times, but then after that, the dream, like you said, 799 00:55:46,840 --> 00:55:49,600 is to get to the point where you're not even really checking 800 00:55:49,780 --> 00:55:51,760 every three weeks, and then they're just checking three 801 00:55:51,760 --> 00:55:54,520 weeks, just for fun, because maybe things seem a little bit 802 00:55:54,520 --> 00:55:57,580 too quiet, and you just want to make sure that things are are 803 00:55:57,580 --> 00:56:00,840 rocking and rolling. And this is these are some really great 804 00:56:00,840 --> 00:56:04,800 ideas. These are things that everyone should look into. Take 805 00:56:04,800 --> 00:56:08,220 action on. Do it before you get distracted by something else, 806 00:56:08,220 --> 00:56:12,420 right? Take the leap. Take the plunge. Hire someone to go 807 00:56:12,420 --> 00:56:15,840 through one of those courses, to do something for you and then 808 00:56:15,840 --> 00:56:19,980 and slowly build the trust and see where they end up. And so do 809 00:56:19,980 --> 00:56:23,780 you have any final parting words of advice for us? Mr. LANSON, do 810 00:56:23,780 --> 00:56:26,540 you have some websites, URLs for us to go to? 811 00:56:26,840 --> 00:56:31,220 Unknown: Yeah, first of all, like Believe in yourself enough 812 00:56:31,580 --> 00:56:35,480 to know that this could literally change your life. And 813 00:56:35,480 --> 00:56:39,440 I know that when I started doing this, when Robert started doing 814 00:56:39,440 --> 00:56:45,400 this, it felt weird. But what I promise you is that every time 815 00:56:45,460 --> 00:56:50,080 you look back at your life, if you felt weird or uncomfortable, 816 00:56:50,320 --> 00:56:54,460 you look back on that and go, What a blessing. I got a ton of 817 00:56:54,460 --> 00:56:58,060 growth out of that, no matter how hard that growing pain was. 818 00:56:58,300 --> 00:57:03,120 And this is the exact same way. But what a CEO or real business 819 00:57:03,120 --> 00:57:07,920 owner has to go through to learn to grow their business? So think 820 00:57:07,920 --> 00:57:12,060 of it in terms of that. And if you go to tomashiro 821 00:57:12,120 --> 00:57:17,160 marketing.com there's a contact form there if you need any 822 00:57:17,160 --> 00:57:24,140 further information about hiring people, finding people, managing 823 00:57:24,140 --> 00:57:27,740 people, whatever it might be, you can go there and get in 824 00:57:27,740 --> 00:57:32,180 touch with me. And I hope that you really give this some 825 00:57:32,180 --> 00:57:37,700 thought, because this is something that of all the things 826 00:57:37,700 --> 00:57:41,680 that I've done in my business over the last 10, almost 11 827 00:57:41,680 --> 00:57:47,500 years now, this is my number one regret that I didn't do sooner. 828 00:57:47,800 --> 00:57:53,740 And this has been the number one thing that I would do different 829 00:57:53,800 --> 00:57:59,320 if I was starting over today. And third, this has been more 830 00:57:59,320 --> 00:58:03,540 than any product that we've put out more than any other thing 831 00:58:03,540 --> 00:58:07,620 that we've done. This one thing I believe has changed my life 832 00:58:07,860 --> 00:58:13,560 more than anything else, and and I I believe that it will do the 833 00:58:13,560 --> 00:58:15,600 same for anybody that tries 834 00:58:16,739 --> 00:58:20,239 Robert Plank: that is a glowing endorsement. And I got, I 835 00:58:20,239 --> 00:58:24,619 remember that forever. Weird equals good, right? Weird equals 836 00:58:24,619 --> 00:58:29,359 growth. And the place for everyone to go is T, A, M, A, S, 837 00:58:29,419 --> 00:58:33,319 H, I, R, O, I hope I spelled that right. Thomashiro 838 00:58:33,379 --> 00:58:36,979 marketing.com, go find that contact form, and don't 839 00:58:36,979 --> 00:58:40,899 hesitate, even if you don't even know what to ask Lance, just say 840 00:58:41,019 --> 00:58:43,539 I heard you on the marketer of the day show. I like the 841 00:58:43,539 --> 00:58:47,079 episode. So few people do that. It takes 30 seconds out of your 842 00:58:47,079 --> 00:58:50,079 day. And if you do have a question, don't think it's a 843 00:58:50,079 --> 00:58:54,219 silly or a stupid question. We all got started somewhere. It's 844 00:58:54,219 --> 00:58:57,519 easy to think that we've always known the things that we know, 845 00:58:57,519 --> 00:59:00,339 and sometimes we didn't even know how to use the bathroom. We 846 00:59:00,339 --> 00:59:03,479 didn't know how to had a tire shoe take a walk. So even if you 847 00:59:03,479 --> 00:59:07,379 have a very beginner question about outsourcing, or maybe you 848 00:59:07,379 --> 00:59:10,259 even want some more detail about things that we skipped over, 849 00:59:10,259 --> 00:59:12,719 like maybe, if you're specifically interested in Slack 850 00:59:12,719 --> 00:59:15,179 and you have a Slack question, whatever it is, beginner, 851 00:59:15,239 --> 00:59:18,119 advanced, go to thomashiromarketing.com go to 852 00:59:18,119 --> 00:59:21,199 that contact form. Fill it out. Lance will respond to you. You 853 00:59:21,199 --> 00:59:25,339 will be glad you did. You will be one of those few people that 854 00:59:25,339 --> 00:59:28,039 actually takes the next step and take some action. We will see 855 00:59:28,039 --> 00:59:32,779 you at thomashiro marketing.com thanks for showing up, Lance and 856 00:59:32,779 --> 00:59:39,319 bye. Now. Have you had a chance to rate and review the show yet? 857 00:59:39,379 --> 00:59:45,159 If not, go right now to marketer of the day.com/itunes, click 858 00:59:45,159 --> 00:59:48,639 View in iTunes and click the ratings tab. We would really 859 00:59:48,639 --> 00:59:52,659 appreciate a five star rating or whatever you think is fair, plus 860 00:59:52,659 --> 00:59:56,439 a quick one sentence review to tell us how we're doing. Thank 861 00:59:56,439 --> 00:59:58,839 you very much. And have a wonderful day.