1 00:00:00,000 --> 00:00:04,710 Robert Plank: marketer of the Day episode 752, hook repel, 2 00:00:04,770 --> 00:00:08,400 educate, fill your funnel and get consistent traffic from 3 00:00:08,400 --> 00:00:16,080 YouTube ads with Ahlerich heck. Hey, everyone, and welcome back 4 00:00:16,080 --> 00:00:18,930 to the marketer of the day podcast. We are here with 5 00:00:18,990 --> 00:00:21,960 Ahlerich heck, or lyric. Heck, you have to tell me in a moment, 6 00:00:22,020 --> 00:00:24,420 which pronunciation is the correct one from an ad 7 00:00:24,450 --> 00:00:29,610 outreach.com. And we are going to be talking about YouTube ads, 8 00:00:29,730 --> 00:00:33,930 ad outreach, click funnels, high ticket sales, improving our 9 00:00:33,930 --> 00:00:37,560 business, Facebook ads, whatever comes up, and this whole thing 10 00:00:37,560 --> 00:00:40,410 with advertising and paid ads, especially it's one of those 11 00:00:40,410 --> 00:00:42,840 things where it's like, we always have to stay up to date 12 00:00:42,840 --> 00:00:45,840 with the latest comings and goings, they always change the 13 00:00:45,840 --> 00:00:48,960 rules, it seems like if you take your eye off the ball, then it 14 00:00:48,960 --> 00:00:51,750 might become one of those things in your business that you tried 15 00:00:51,750 --> 00:00:54,960 once and then gave up on and then you always have that that 16 00:00:54,960 --> 00:00:57,030 weird, nagging feeling of like you couldn't make it work 17 00:00:57,030 --> 00:01:00,570 before. And maybe you can again. But this way we can save all 18 00:01:00,570 --> 00:01:02,550 that frustration. And we're going to be talking about 19 00:01:02,550 --> 00:01:04,470 YouTube ads. So how are things today? 20 00:01:04,740 --> 00:01:06,570 Aleric Heck: Absolutely, they are going great. You actually 21 00:01:06,570 --> 00:01:09,990 got it right the first time, which a lot of people get the 22 00:01:09,990 --> 00:01:13,800 name and it is our x. That's awesome. And I'm excited. I'm 23 00:01:13,800 --> 00:01:17,340 excited to hop on here and dive into everything YouTube ads is 24 00:01:17,340 --> 00:01:19,590 what I love. And I know you're talking a little bit early, I 25 00:01:19,590 --> 00:01:21,990 think you've seen a few of my ads. You pointed to my 26 00:01:21,990 --> 00:01:25,200 whiteboard back here. So I'm excited to dive in. I think this 27 00:01:25,200 --> 00:01:27,390 is going to be great and just share as much knowledge as I 28 00:01:27,390 --> 00:01:27,810 can. 29 00:01:28,500 --> 00:01:30,720 Robert Plank: All right, well, I'm excited too. And I know that 30 00:01:30,750 --> 00:01:33,840 as you know, like sometimes people know nothing about ads, 31 00:01:33,840 --> 00:01:36,330 especially YouTube ads, and some people know more things. And all 32 00:01:36,330 --> 00:01:40,470 I know is that, like we can we can target like a search, like a 33 00:01:40,470 --> 00:01:43,950 YouTube search and fun stuff like that we can sometimes like 34 00:01:43,950 --> 00:01:48,510 target a specific person's channel or specific videos. And 35 00:01:48,540 --> 00:01:52,230 it it lends well to podcasting. And like the interviews we're 36 00:01:52,230 --> 00:01:55,110 doing right now, because like we're recording this on video 37 00:01:55,110 --> 00:01:59,070 with both of us on a chat. And I could potentially target one of 38 00:01:59,070 --> 00:02:02,730 your videos. So say someone is about to click on something of 39 00:02:02,730 --> 00:02:06,330 yours. And it shows the pre roll ad and you're on the video that 40 00:02:06,330 --> 00:02:09,540 I'm advertising. So it's like it's more of like an easy a 41 00:02:09,540 --> 00:02:12,390 smooth transition. But other than that I don't know that much 42 00:02:12,390 --> 00:02:15,690 about YouTube ads, other than a lot of people try it a lot of 43 00:02:15,690 --> 00:02:19,140 people fail. So what the heck do you need to know jumping in, 44 00:02:19,500 --> 00:02:21,420 just off the bat about YouTube ads? 45 00:02:21,480 --> 00:02:23,340 Aleric Heck: Absolutely. So here's the thing, I actually 46 00:02:23,340 --> 00:02:27,240 want to give all of the viewers listeners the formula to really 47 00:02:27,240 --> 00:02:30,060 succeed with YouTube ads, I've seen the same thing where it is 48 00:02:30,060 --> 00:02:33,540 a totally different platform than Facebook. And so when 49 00:02:33,540 --> 00:02:35,940 people you know a lot of people in our space or in Click 50 00:02:35,940 --> 00:02:38,430 Funnels, maybe their coach, consultant, course creator, 51 00:02:38,430 --> 00:02:41,940 expert, online business owner, you know, they tend to treat 52 00:02:42,060 --> 00:02:45,090 YouTube like it like Facebook, but it's a totally different 53 00:02:45,090 --> 00:02:48,900 platform. And it has some major advantages that you need to take 54 00:02:48,900 --> 00:02:52,380 advantage of. So I want to dive into and just give you a little 55 00:02:52,380 --> 00:02:54,720 bit of a teaser of what we win. I'm happy to dive into that I'm 56 00:02:54,720 --> 00:02:57,900 happy to answer any questions, go down any rabbit hole that we 57 00:02:57,900 --> 00:03:01,800 want to. But I would love to talk about the three components 58 00:03:01,800 --> 00:03:04,650 of a winning YouTube ad, as one of the biggest questions I get 59 00:03:04,650 --> 00:03:07,620 like how can you craft an ad that's actually going to convert 60 00:03:07,620 --> 00:03:11,610 get people to not only pay attention, but take action. And 61 00:03:11,610 --> 00:03:13,890 then from there, we'll talk about how to target the right 62 00:03:13,890 --> 00:03:18,000 people. And that's using our three D YouTube ads targeting 63 00:03:18,000 --> 00:03:21,660 strategies. And these are the same strategies that we use that 64 00:03:21,660 --> 00:03:23,970 our clients use, we've helped hundreds of clients at this up. 65 00:03:24,150 --> 00:03:26,400 And it's kind of funny, you said that you've seen some of my ads, 66 00:03:26,430 --> 00:03:29,790 you've probably also seen a lot of our clients as well. You've 67 00:03:29,790 --> 00:03:32,520 seen different, you know, coaches, consultants, people on 68 00:03:32,520 --> 00:03:34,950 YouTube with the clients we've worked with, there's, there's a 69 00:03:34,950 --> 00:03:38,190 fair chance of a lot of them. And so I'm excited just to share 70 00:03:38,190 --> 00:03:40,650 some of the secrets, the knowledge that we have. And if 71 00:03:40,650 --> 00:03:42,990 you want we could start with the video and then we could go into 72 00:03:42,990 --> 00:03:43,860 the targeting. 73 00:03:44,519 --> 00:03:46,259 Robert Plank: Yeah, let's let's do it. So he said there are 74 00:03:46,259 --> 00:03:49,499 these these three components of a YouTube ad. And I think this 75 00:03:49,499 --> 00:03:52,529 is can be really helpful, because it's like, sometimes we 76 00:03:52,529 --> 00:03:55,199 all see an ad. And there's like a million things happening that 77 00:03:55,199 --> 00:03:58,409 maybe some things we noticed, consciously or subconsciously. 78 00:03:58,469 --> 00:04:02,669 And it helps versus like from this point on. When people see 79 00:04:02,729 --> 00:04:06,209 your ads or one of your clients ads. Then there'll be like, Oh, 80 00:04:06,209 --> 00:04:08,729 these three things. I'm seeing them all in place. So you've got 81 00:04:08,729 --> 00:04:11,459 my curiosity going, What the heck are these three components 82 00:04:11,459 --> 00:04:12,329 of a YouTube ad? 83 00:04:12,390 --> 00:04:15,810 Aleric Heck: Exactly, exactly. So the big three components that 84 00:04:15,810 --> 00:04:17,940 we have, and I'm going to break down each of these in a second 85 00:04:17,970 --> 00:04:20,850 is the hook. Right? Is that capturing the right people 86 00:04:20,850 --> 00:04:23,280 pulling them in, we're also going to talk about how it's 87 00:04:23,280 --> 00:04:25,980 also important to repel the wrong people away, we'll get 88 00:04:25,980 --> 00:04:29,160 into that, then educate this is where you're actually providing 89 00:04:29,160 --> 00:04:32,190 value. You're giving people something you're showing 90 00:04:32,190 --> 00:04:35,220 yourself as the expert, your product is the solution they 91 00:04:35,220 --> 00:04:37,350 need or your services the solution they need or just your 92 00:04:37,350 --> 00:04:40,320 expertise, your you know, coach, consultant courseware, then 93 00:04:40,410 --> 00:04:42,660 that's really what you're selling is your own expertise, 94 00:04:42,720 --> 00:04:46,320 the subject that you're at. And then from there, having that 95 00:04:46,320 --> 00:04:49,410 education portion, then seamlessly transitioned into a 96 00:04:49,410 --> 00:04:51,690 call to action, where they're going to be able to get even 97 00:04:51,690 --> 00:04:55,290 more value, whether that's a webinar, a free download some 98 00:04:55,290 --> 00:04:58,470 kind of lead magnet joining your list or even booking a call or 99 00:04:58,470 --> 00:05:01,230 purchasing something right off the bat. The video, whatever 100 00:05:01,230 --> 00:05:04,290 that next step is, you want to frame it as, listen, you've 101 00:05:04,320 --> 00:05:07,770 captured their attention, you've given some value, and then you 102 00:05:07,770 --> 00:05:10,530 get them to take action, the biggest thing that people get 103 00:05:10,530 --> 00:05:13,140 wrong, and the biggest, you know, thing that people leave 104 00:05:13,140 --> 00:05:17,010 out is they leave out that education section. Right? A lot 105 00:05:17,010 --> 00:05:19,920 of people, how many ads have you see? Now, if you're thinking 106 00:05:19,920 --> 00:05:22,710 about ads that follow this format, you know, a lot of that, 107 00:05:22,710 --> 00:05:24,150 you know, we have a lot of different clients that are 108 00:05:24,150 --> 00:05:27,150 following this format now. And so more and more, but you know, 109 00:05:27,150 --> 00:05:30,660 back years ago, right, on YouTube, and even these days, 110 00:05:30,660 --> 00:05:33,000 people who aren't necessarily following the structure, how 111 00:05:33,000 --> 00:05:35,400 many ads? Have you seen that? Like, they have a hook? So they 112 00:05:35,400 --> 00:05:38,010 say, Hey, do you have this problem? Okay, go sign up for my 113 00:05:38,010 --> 00:05:41,220 webinar. But that doesn't really work that well, because you're 114 00:05:41,220 --> 00:05:44,910 not actually providing any value, anything tangible, that 115 00:05:44,910 --> 00:05:48,030 shows you as the expert that's going to pique their interest, 116 00:05:48,060 --> 00:05:51,300 like, okay, you know, maybe maybe they go to the site, maybe 117 00:05:51,300 --> 00:05:54,180 they even sign up. But are they really that likely to show up to 118 00:05:54,180 --> 00:05:57,450 that webinar? Or are they really likely to consume that content, 119 00:05:57,540 --> 00:06:00,810 or read all of your emails, but if you provide some value, I 120 00:06:00,810 --> 00:06:03,750 call it golden nuggets. That's what's going to get people to 121 00:06:03,750 --> 00:06:06,510 actually pay attention. So let's break down these individual 122 00:06:06,510 --> 00:06:09,420 components. We start off with the hook, want to capture the 123 00:06:09,420 --> 00:06:12,510 right people, but push away the wrong people? What do I mean by 124 00:06:12,510 --> 00:06:16,830 that? Well, on YouTube, you only pay. And you may know this, but 125 00:06:16,830 --> 00:06:18,960 I'm sure a lot of you know, listeners and viewers don't 126 00:06:18,960 --> 00:06:22,410 notice on YouTube, you only pay if somebody watches 30 seconds 127 00:06:22,410 --> 00:06:27,090 or more of your ad. So somebody watches between five and 29 128 00:06:27,090 --> 00:06:28,920 seconds, because there's a countdown for, you know, from 129 00:06:28,920 --> 00:06:32,970 five seconds, between five and 29 seconds. And they skip the 130 00:06:32,970 --> 00:06:36,570 ad, you actually don't pay for you only pay if they watch more 131 00:06:36,570 --> 00:06:40,410 than 30 seconds. And so imagine if you can pull in the right 132 00:06:40,410 --> 00:06:43,500 people, but then get the wrong people to skip. And there's a 133 00:06:43,500 --> 00:06:46,500 few different ways you can do this. If you want, I can give 134 00:06:46,500 --> 00:06:49,740 you a couple of examples that I use from some of my ads and just 135 00:06:49,740 --> 00:06:54,270 kind of share what that looks like. So one of them. One of the 136 00:06:54,270 --> 00:06:57,060 ads that we have is what if you could ethically hijack your 137 00:06:57,060 --> 00:07:00,630 competitors traffic and send it directly into your own funnel? 138 00:07:00,750 --> 00:07:03,090 Well, in this video, I'm gonna show you exactly how that works 139 00:07:03,210 --> 00:07:06,720 using YouTube Video Ads, let's hop over to my computer screen. 140 00:07:06,810 --> 00:07:08,850 And then you know, then I go to my computer screen I do the demo 141 00:07:08,850 --> 00:07:13,020 the educate. But if you notice there, when I'm capturing 142 00:07:13,020 --> 00:07:16,890 people's attention, I'm not just calling out who I want to watch 143 00:07:16,890 --> 00:07:20,130 the video I'm also using jargon to essentially push the wrong 144 00:07:20,130 --> 00:07:23,160 people away. If you don't know what a funnel is, if you don't 145 00:07:23,160 --> 00:07:26,250 know, you know, hijacking competitors traffic if you're 146 00:07:26,250 --> 00:07:28,500 like, wait, what does that even mean i traffic you know, on the 147 00:07:28,500 --> 00:07:30,690 interstate or, you know, people don't know that that's, you 148 00:07:30,690 --> 00:07:34,290 know, online traffic. If they don't understand these different 149 00:07:34,290 --> 00:07:36,750 words that I'm using, then they're going to skip the ad. 150 00:07:37,020 --> 00:07:39,660 But the people that do understand, you know, the target 151 00:07:39,660 --> 00:07:42,300 market that I'm going for here, because you know, a lot of our 152 00:07:42,300 --> 00:07:45,600 clients are those, you know, people who have their own online 153 00:07:45,600 --> 00:07:47,670 businesses, they are familiar with Click Funnels, maybe 154 00:07:47,670 --> 00:07:49,950 they've set stuff up on their own, but they want to start 155 00:07:49,950 --> 00:07:53,640 running their marketing, um, you know, the people that I'm going 156 00:07:53,640 --> 00:07:56,010 to attract, they're going to say, hey, he's speaking my 157 00:07:56,010 --> 00:07:59,580 language, I'm going to watch this and actually see what I 158 00:07:59,580 --> 00:08:04,200 have to say. You can use other examples, too. So a more recent 159 00:08:04,230 --> 00:08:07,890 ad that we have is we say, YouTube ads beat Facebook ads, 160 00:08:07,890 --> 00:08:10,320 every time in this video, I'm going to show you exactly why 161 00:08:10,320 --> 00:08:12,930 that's the case. And how you can run YouTube ads to you know, 162 00:08:12,930 --> 00:08:17,400 dot, dot, dot, notice that I'm starting with a strong stance, 163 00:08:17,400 --> 00:08:20,640 right kind of breaks people out of their mold. If you have just 164 00:08:20,640 --> 00:08:23,160 been running Facebook ads this whole time. And you all of a 165 00:08:23,160 --> 00:08:26,310 sudden hear somebody saying, you know, YouTube ads beat Facebook 166 00:08:26,310 --> 00:08:29,880 ads, I'm gonna prove it, it really, you know, gets them to 167 00:08:29,880 --> 00:08:33,570 pay attention and gets them to watch that video. So you want to 168 00:08:33,570 --> 00:08:37,350 have that hook. It's compelling pulls in the right people, but 169 00:08:37,350 --> 00:08:40,290 pushes away the wrong people, because you only want to pay for 170 00:08:40,290 --> 00:08:42,750 the people that are interest that people beyond 30 seconds. 171 00:08:43,290 --> 00:08:45,300 Then from there, you're providing value you're 172 00:08:45,300 --> 00:08:49,410 educating, you're actually giving content. This is the 173 00:08:49,410 --> 00:08:52,380 biggest misconception that people have is a lot of people 174 00:08:52,380 --> 00:08:57,720 just do 32nd or 62nd ads, I recommend doing between a, you 175 00:08:57,720 --> 00:09:02,400 know, two or even three to five minute long ad that actually 176 00:09:02,400 --> 00:09:05,490 provides value of some kind. So maybe talk about the three 177 00:09:05,610 --> 00:09:09,360 biggest keys that are going to help your clients maybe talk 178 00:09:09,360 --> 00:09:12,330 about the three biggest things that your product or service or 179 00:09:12,330 --> 00:09:15,810 program or whatever it is solves, and what some of the 180 00:09:15,810 --> 00:09:18,510 common misconceptions are kind of like what I'm doing right 181 00:09:18,510 --> 00:09:20,940 now, you know, if I talk about, okay, you know, here's the three 182 00:09:20,940 --> 00:09:23,760 components of a YouTube ad and then I talk about, okay, you 183 00:09:23,760 --> 00:09:26,340 know, here's how 3d YouTube ads targeting works, which we'll 184 00:09:26,340 --> 00:09:31,020 talk about later, people really receive value. And so then, if I 185 00:09:31,020 --> 00:09:33,870 say at the end with my call to action, I've given them a couple 186 00:09:33,870 --> 00:09:36,270 gold nuggets, I say, Hey, I'm going to give you a whole nother 187 00:09:36,270 --> 00:09:40,620 handful of golden nuggets of value on my webinar, they're 188 00:09:40,620 --> 00:09:43,260 going to believe me, because I've already delivered. And so 189 00:09:43,260 --> 00:09:45,810 then they get on the webinar, and they have another handful. 190 00:09:46,080 --> 00:09:48,510 And then on there we talk about how they can have a free 191 00:09:48,510 --> 00:09:51,450 strategy session. They get on with our advising team, and they 192 00:09:51,450 --> 00:09:53,400 map everything out and then they get you know, a couple more 193 00:09:53,400 --> 00:09:55,980 handfuls and it's catered to them. And then of course from 194 00:09:55,980 --> 00:09:59,460 there we say okay, here's the program you can invest in, and 195 00:09:59,460 --> 00:10:01,740 you know, that's what where you can get the pot of gold all of 196 00:10:01,740 --> 00:10:06,600 the value. And I think that a lot of people look at you know, 197 00:10:06,600 --> 00:10:10,080 an ascension funnel just in in monetary terms, and we actually 198 00:10:10,080 --> 00:10:12,690 don't run that we don't run like a, you know, front end, smaller 199 00:10:12,690 --> 00:10:16,170 product, do bigger product, bigger product, etc, we actually 200 00:10:16,170 --> 00:10:19,350 do more of a value ascension, so we give you value starting at 201 00:10:19,350 --> 00:10:23,280 your ad, then we give you a lot more value on the webinar. And 202 00:10:23,280 --> 00:10:25,920 then from there, you have a call that's tailored to you, you get 203 00:10:25,920 --> 00:10:28,500 even more value. And then of course, you can decide if you 204 00:10:28,500 --> 00:10:32,760 want to enroll in a program and we have our clients do the exact 205 00:10:32,760 --> 00:10:35,910 same thing now this doesn't just apply to coaches consultants 206 00:10:35,910 --> 00:10:38,490 course creators, we also have people selling ecommerce we have 207 00:10:38,550 --> 00:10:41,670 you know, incredible guy, Dennis, who sells aka arenas, 208 00:10:41,790 --> 00:10:44,670 and he's getting you know, four or 5x Ro as to selling his 209 00:10:44,820 --> 00:10:47,490 incredible aka raise what some of them are, you know, from, 210 00:10:47,490 --> 00:10:50,220 like, Legend of Zelda, like, aka rain is to it's kind of funny. 211 00:10:50,400 --> 00:10:53,430 But um, we have clients who do all kinds of different things. 212 00:10:53,550 --> 00:10:56,940 But the principles the same, if you capture somebody's 213 00:10:56,970 --> 00:11:00,000 attention, you educate you tell them why these operators are 214 00:11:00,000 --> 00:11:03,720 going to be the best ones, you know, and actually, his Why is 215 00:11:03,720 --> 00:11:06,630 sharing music, you know, with the whole world. And so you 216 00:11:06,630 --> 00:11:09,000 start to hear about his story, and you start to learn about 217 00:11:09,000 --> 00:11:11,280 that. And then you have the call to action to go to the website 218 00:11:11,280 --> 00:11:13,800 and find your own. And some of them, you know, might be based 219 00:11:13,800 --> 00:11:16,290 off of video games you've loved in the past, things like that. 220 00:11:17,250 --> 00:11:21,180 It's going to get people to take action, versus just a static 221 00:11:21,180 --> 00:11:26,130 image on Facebook, or, you know, just I hate it when people and I 222 00:11:26,130 --> 00:11:28,680 know I kind of said this in the in the in the term earlier, but 223 00:11:28,680 --> 00:11:31,140 I don't I don't like to refer to it as just traffic, right? These 224 00:11:31,140 --> 00:11:34,620 are people and you want to provide value to them. So that 225 00:11:34,620 --> 00:11:37,830 they're interested in, in taking action. So the third component 226 00:11:37,830 --> 00:11:40,560 is the call to action. This is the simplest right? This is kind 227 00:11:40,560 --> 00:11:43,350 of hard to get wrong. It's just making it very simple. What's 228 00:11:43,350 --> 00:11:45,780 the next step, you know, registering for the webinar 229 00:11:45,780 --> 00:11:48,930 signing up for an email list, or it might be purchasing a product 230 00:11:48,930 --> 00:11:53,130 or a course whatever that next step is. And that's basically it 231 00:11:53,160 --> 00:11:57,390 hook, educate, call to action, focusing on actually providing 232 00:11:57,390 --> 00:12:00,900 value on your ad, and then increasing that value each step 233 00:12:00,900 --> 00:12:03,930 of your funnel. And that's going to pay off big time for your 234 00:12:03,960 --> 00:12:04,830 your campaigns. 235 00:12:05,760 --> 00:12:07,380 Robert Plank: Fantastic. Well, that that was a lot to take in. 236 00:12:07,380 --> 00:12:10,950 But that gives us things to unpack and further talk about. 237 00:12:11,070 --> 00:12:14,910 And I think from a lot of what you've been discussing here is 238 00:12:14,910 --> 00:12:17,940 it seems like there's that there's a need to actually think 239 00:12:17,940 --> 00:12:20,910 things through, right? It's really easy to just say, Oh, 240 00:12:20,910 --> 00:12:23,280 well, I'll do a YouTube ad. I'll just like record something real 241 00:12:23,280 --> 00:12:25,920 quick and then wonder why it didn't work. And it's kind of 242 00:12:25,920 --> 00:12:28,470 like when you mentioned there about with like the the 243 00:12:28,470 --> 00:12:31,470 ascension in the funnel. I mean, he kind of hit hit a nerve 244 00:12:31,470 --> 00:12:33,690 there. Because I hate that when people say things like, we'll 245 00:12:33,690 --> 00:12:37,710 sell something for $7 and $17. And I'm thinking like, well, if 246 00:12:37,710 --> 00:12:40,410 you were like a car dealership, would you sell someone on like a 247 00:12:40,410 --> 00:12:43,920 keychain and the steering wheel and some tires like No, you'd be 248 00:12:43,920 --> 00:12:46,710 working more on on the person, kind of like you said there 249 00:12:46,710 --> 00:12:48,870 instead of just thinking of traffic, you think of Well, 250 00:12:48,960 --> 00:12:52,530 someone out there has a problem, that they have some kind of 251 00:12:52,530 --> 00:12:56,010 certain like ad targeting criteria, they see a little bit 252 00:12:56,010 --> 00:12:59,940 of that YouTube ad and maybe you throw in the the repelling, and 253 00:12:59,940 --> 00:13:04,560 the like the jargon or like this beats that or whatever your kind 254 00:13:04,560 --> 00:13:07,680 of starting point template is to see if well, if they make that 255 00:13:07,680 --> 00:13:11,490 little micro commitment to keep watching the video. And then if 256 00:13:11,490 --> 00:13:14,760 they get that aha, they there are a couple of those golden 257 00:13:14,760 --> 00:13:18,120 nuggets, as you say, then the next step is to maybe not sell 258 00:13:18,120 --> 00:13:21,480 them all right away, but try to sell them on perhaps a live 259 00:13:21,480 --> 00:13:25,260 webinar. And because you put a couple of those memorable things 260 00:13:25,260 --> 00:13:28,890 of value in there, it just won't, they'll ideally show up 261 00:13:28,890 --> 00:13:31,890 and they won't just register and never show up, then on the 262 00:13:31,890 --> 00:13:35,250 webinar, then you have your offer. But in your scenario 263 00:13:35,250 --> 00:13:38,160 there, you then sell them on some kind of a personalized 264 00:13:38,160 --> 00:13:41,130 coaching call. And then when they're on that the sell them on 265 00:13:41,130 --> 00:13:44,910 some kind of package. And it's just like the kind of the common 266 00:13:44,910 --> 00:13:48,510 thread I'm getting from you here is that things are more thought 267 00:13:48,510 --> 00:13:51,810 through instead of just like thinking of like the numbers 268 00:13:51,810 --> 00:13:54,420 game, which you know, I'm sure is important as far as like 269 00:13:54,420 --> 00:13:58,050 looking at what's my ad spend and like making some campaigns 270 00:13:58,050 --> 00:14:01,380 and how's it converting, but also just like just thinking 271 00:14:01,410 --> 00:14:04,530 things through. And so when you're explaining that, actually 272 00:14:04,530 --> 00:14:07,980 there's there's two quick things one is, so when you're talking 273 00:14:07,980 --> 00:14:11,700 about kind of like alienating people a little bit or repelling 274 00:14:11,700 --> 00:14:14,610 who you don't want or having like the kind of like the Tai 275 00:14:14,610 --> 00:14:17,910 Lopez kind of like five minute ad where you kind of say, I'll 276 00:14:17,910 --> 00:14:20,430 promise you, I'll tell you these three things, and you kind of go 277 00:14:20,430 --> 00:14:25,650 for many minutes. How do you avoid having this kind of like 278 00:14:25,680 --> 00:14:29,610 non responsive ad? Or is that like a trial and error process? 279 00:14:29,610 --> 00:14:32,250 Like how do you kind of get that that commitment and the 280 00:14:32,250 --> 00:14:36,030 repelling without just having zero response all over the 281 00:14:36,030 --> 00:14:36,660 place? 282 00:14:36,990 --> 00:14:39,690 Aleric Heck: That's a great question. And it has to be done 283 00:14:39,690 --> 00:14:42,360 the right way. And that's where I think it's really important 284 00:14:42,600 --> 00:14:45,210 that you have the right market research and you really know who 285 00:14:45,210 --> 00:14:48,090 your customer avatar is. And you probably know this really well 286 00:14:48,090 --> 00:14:51,300 and I'm sure a lot of listeners do as well. Is it so important 287 00:14:51,300 --> 00:14:54,510 to know who is actually on the other side of the computer? It's 288 00:14:54,510 --> 00:14:57,120 too easy to get caught up in the numbers and be like why are 289 00:14:57,120 --> 00:14:59,790 these numbers not working? But there's something that it's like 290 00:14:59,790 --> 00:15:01,800 what you alluded to earlier, there's something that makes the 291 00:15:01,800 --> 00:15:04,620 numbers work or not work, and it's the people, right. And so 292 00:15:04,620 --> 00:15:08,040 if somebody's seeing that ad, you know, one of the exercises 293 00:15:08,040 --> 00:15:10,440 that we do, and we have our clients do this, you know, 294 00:15:10,440 --> 00:15:12,600 within our client group, and sometimes they'll even share it 295 00:15:12,600 --> 00:15:15,120 on their own walls as well as when they come up with their 296 00:15:15,150 --> 00:15:17,850 their video. And we also have copywriters on our team that 297 00:15:17,850 --> 00:15:20,520 actually helps them craft exactly what to say and do. And 298 00:15:20,550 --> 00:15:22,680 that's one of the things we eliminate the guesswork, because 299 00:15:22,680 --> 00:15:26,070 we know you know what works in each industry. But once we've 300 00:15:26,070 --> 00:15:28,710 crafted that, we'll get that video, we'll put it in our 301 00:15:28,710 --> 00:15:31,860 client group, and we'll actually all give feedback on how that 302 00:15:31,860 --> 00:15:35,430 video, you know, really dives in. And then even better if 303 00:15:35,430 --> 00:15:38,550 they're able to send that video to some of their top clients. Or 304 00:15:38,610 --> 00:15:41,280 if they're able to post that video on, you know, their 305 00:15:41,280 --> 00:15:44,190 Facebook page or somewhere that people their ideal avatar is 306 00:15:44,190 --> 00:15:47,670 going to see it and see if that video is actually what's going 307 00:15:47,850 --> 00:15:51,510 to work organically and then then you would go and run that. 308 00:15:52,170 --> 00:15:54,630 That's not to say that we don't you know, you want to test 309 00:15:54,630 --> 00:15:56,520 different things. And so one of the other things that we do, 310 00:15:56,520 --> 00:15:59,670 too, when you're running your campaigns right off the bat, is 311 00:15:59,700 --> 00:16:04,050 you're going to want to test for five different hooks. So like I 312 00:16:04,050 --> 00:16:05,910 said earlier, we have two main hooks, and we've kind of 313 00:16:05,910 --> 00:16:08,310 narrowed it whittled it down to you know, these are the hooks 314 00:16:08,310 --> 00:16:11,580 that work the best, which for us, which is the hijack that you 315 00:16:11,580 --> 00:16:14,640 know your competitors traffic to your own funnel YouTube ads. And 316 00:16:14,640 --> 00:16:17,370 then the other one, you know, the strong kind of us versus 317 00:16:17,370 --> 00:16:20,340 them like YouTube ads beat Facebook ads every time we'll 318 00:16:20,340 --> 00:16:23,280 show you why. But what you don't see behind the scenes is we've 319 00:16:23,280 --> 00:16:26,340 run dozens and dozens of different in actually you have 320 00:16:26,340 --> 00:16:28,590 even more than that over over the years. Right. But you know, 321 00:16:28,590 --> 00:16:33,090 dozens and dozens of different hooks. And in slightly 322 00:16:33,090 --> 00:16:35,850 different. The education is usually pretty similar, but 323 00:16:35,850 --> 00:16:39,090 different hooks at the beginning of the ad and we're seeing what 324 00:16:39,090 --> 00:16:41,400 works and doesn't work. And that's one of the secrets that 325 00:16:41,400 --> 00:16:44,250 we have our clients do too is we have them write five, you know, 326 00:16:44,250 --> 00:16:47,070 we do this with our copywriters do we write five different 327 00:16:47,070 --> 00:16:50,010 hooks, and then we have the same you know, educate call to 328 00:16:50,010 --> 00:16:52,230 actions, usually, what you're getting the value you're going 329 00:16:52,230 --> 00:16:55,290 to provide can be distilled into a few different points, and then 330 00:16:55,290 --> 00:16:58,050 the call to actions, you know, whatever that step is, but the 331 00:16:58,050 --> 00:17:01,140 hook, that's really what you need to tap, because some hooks 332 00:17:01,260 --> 00:17:04,260 might work really well. But some hooks might also, you know, like 333 00:17:04,260 --> 00:17:06,510 you said some hooks really might fall on their face, they might 334 00:17:06,510 --> 00:17:09,360 not work as well. And so I think it's important to you know, 335 00:17:09,360 --> 00:17:12,180 there's two big ways that you can do this or three. One is you 336 00:17:12,180 --> 00:17:14,220 work with somebody that's you know, proven and that's 337 00:17:14,220 --> 00:17:16,830 obviously what we do, and we help our clients with. But the 338 00:17:16,830 --> 00:17:20,580 second is you make sure that you have some feedback from your, 339 00:17:20,640 --> 00:17:22,770 you know, your target avatar, and if there's a way that you 340 00:17:22,770 --> 00:17:24,900 can get the video in front of them before you run it as an ad 341 00:17:24,900 --> 00:17:27,540 that's always valuable. And then the third is just testing 342 00:17:27,540 --> 00:17:30,600 multiple hooks. That way, you know, we talked about this, this 343 00:17:30,600 --> 00:17:33,960 advertisers mindset, you test multiple things, you're going to 344 00:17:33,960 --> 00:17:36,930 learn what doesn't work, and you can trim that, versus what does 345 00:17:36,930 --> 00:17:37,980 work. And you can scale that. 346 00:17:38,940 --> 00:17:41,850 Robert Plank: Super cool. And yeah, so much to think about. So 347 00:17:41,850 --> 00:17:44,730 you're saying to try out these four or five different hooks. 348 00:17:44,730 --> 00:17:46,740 And you know, as you're mentioning that about that that 349 00:17:46,740 --> 00:17:49,950 feedback loop so to speak of, you know, thinking about the 350 00:17:49,950 --> 00:17:53,490 real people and figure out what they want, it seems like this 351 00:17:53,490 --> 00:17:58,140 took me years to to get through my my skull is it gets really 352 00:17:58,140 --> 00:18:00,810 easy to be like product focus and just say like, you need 353 00:18:00,810 --> 00:18:03,570 this, you need this. But then there's also the other side of 354 00:18:03,570 --> 00:18:07,440 the coin of like, where are they stuck? Where's the the emotion 355 00:18:07,440 --> 00:18:11,280 and the pain, which like seems like basic copywriting, but it's 356 00:18:11,280 --> 00:18:14,490 it's, it's some for some of us, it takes years to kind of get 357 00:18:14,490 --> 00:18:18,210 that really ingrained and be like, Okay, I need to really 358 00:18:18,270 --> 00:18:20,940 like ask them questions and figure out where they're at and 359 00:18:20,940 --> 00:18:23,880 figure out where they're stuck and what they need, and all that 360 00:18:23,880 --> 00:18:28,110 fun stuff. And so I want to make sure that we we get to these 361 00:18:28,110 --> 00:18:30,780 three Ds that are right there behind you. Because as we said, 362 00:18:30,780 --> 00:18:33,840 that's, that's where I noticed, Jen, when we got on the call, 363 00:18:33,840 --> 00:18:35,910 before we record, I'm like, Hey, I think I knew you from 364 00:18:36,030 --> 00:18:39,870 somewhere. So So two things about that. One is like how 365 00:18:39,870 --> 00:18:44,760 important is like the visual like the diagram is do you? Is 366 00:18:44,760 --> 00:18:47,670 that a thing to test? Or do you prefer the diagram or the 367 00:18:47,670 --> 00:18:50,340 drawing? Or is it better just to be like just live action and 368 00:18:50,340 --> 00:18:53,370 talk? And then also the meat of this whole thing? What the heck 369 00:18:53,370 --> 00:18:54,510 are these three Ds? 370 00:18:54,750 --> 00:18:57,840 Aleric Heck: Yes, absolutely, absolutely. So I think the big 371 00:18:57,840 --> 00:19:00,330 thing with that is you can test different versions of your hook. 372 00:19:00,330 --> 00:19:03,810 So like I love live action with something that you can show on, 373 00:19:03,840 --> 00:19:06,990 you know that that's there with you. And so in the ad, you're 374 00:19:06,990 --> 00:19:09,990 probably referring to actually two things in the background is 375 00:19:09,990 --> 00:19:13,920 both this whiteboard that has our 3d YouTube ads targeting. 376 00:19:14,190 --> 00:19:16,620 And I actually will talk about this and say it's actually three 377 00:19:16,620 --> 00:19:20,400 dimensions. So it's not three different DS necessarily, 378 00:19:20,400 --> 00:19:23,430 although I should figure out a way that I can make that work. 379 00:19:23,430 --> 00:19:25,530 So it works. It works both ways. But it's kind of like a Venn 380 00:19:25,530 --> 00:19:29,520 diagram. So it's like a three dimensional approach. And then I 381 00:19:29,520 --> 00:19:33,300 also have in the background, a TV as well, that basically has 382 00:19:33,300 --> 00:19:36,300 on it, you know, there's two different versions depending on 383 00:19:36,300 --> 00:19:38,460 which one you saw your YouTube ads, get leads and sales 384 00:19:38,460 --> 00:19:40,770 webinar. And then we also have another webinar that's 385 00:19:40,770 --> 00:19:43,470 specifically catered to you know, coaches, consultants, 386 00:19:43,470 --> 00:19:46,380 course creators, and that's for YouTube ads to build an infinite 387 00:19:46,380 --> 00:19:49,200 pipeline of clients. And so it just depends, obviously, you 388 00:19:49,200 --> 00:19:51,750 know, we're talking to people differently if they're looking 389 00:19:51,750 --> 00:19:55,050 to get sales for something like an aquamarina or dog harnesses 390 00:19:55,050 --> 00:19:57,960 or different e commerce products versus somebody who is looking 391 00:19:57,960 --> 00:20:00,570 to get, you know, a pipeline of clients. He's kind of phone 392 00:20:00,570 --> 00:20:03,870 calls, things like that. And so I'll have those in the 393 00:20:03,870 --> 00:20:07,170 background. And I'll be using those as props. But I still have 394 00:20:07,170 --> 00:20:10,290 my face and I can connect with people. Big mistake is if you 395 00:20:10,290 --> 00:20:13,680 just share it like your screen, or you just have a picture of 396 00:20:13,680 --> 00:20:16,560 something like that you're talking over it, people need to 397 00:20:16,560 --> 00:20:20,040 connect with your face, because then they see you, they hear 398 00:20:20,040 --> 00:20:21,900 you, they're interacting with you. It's like, you're right 399 00:20:21,900 --> 00:20:26,580 there with them. And there's just so much value in that. You 400 00:20:26,580 --> 00:20:30,810 know, I tell people, obviously, YouTube is what I, you know, I'm 401 00:20:30,840 --> 00:20:33,930 known for, and that's what I've built up here. My biggest, you 402 00:20:33,930 --> 00:20:37,140 know, thing that I believe is the absolute best form of 403 00:20:37,140 --> 00:20:39,750 marketing is just video marketing. YouTube happens to be 404 00:20:39,750 --> 00:20:42,450 the best platform, you can do that right now. There's a lot of 405 00:20:42,450 --> 00:20:45,180 reasons for that Facebook, you know, video, audio doesn't 406 00:20:45,180 --> 00:20:47,940 autoplay, we'll talk about the targeting, people are just kind 407 00:20:47,940 --> 00:20:50,670 of scrolling by versus YouTube, people are actually watching 408 00:20:50,670 --> 00:20:53,880 specific videos, we'll get to that targeting. But really, you 409 00:20:53,880 --> 00:20:57,960 know, video marketing and actually connecting face to face 410 00:20:57,960 --> 00:21:03,330 with ideal prospects is the best way. So you asked anything else? 411 00:21:03,330 --> 00:21:05,790 You want to dive into that? And then I'm happy to talk about the 412 00:21:06,000 --> 00:21:07,050 three dimensions? 413 00:21:07,710 --> 00:21:09,480 Robert Plank: No, I mean, nothing for me, just take it 414 00:21:09,480 --> 00:21:11,250 away. Awesome. Awesome. 415 00:21:11,280 --> 00:21:14,130 Aleric Heck: I love it. I love it. So with the three dimensions 416 00:21:14,160 --> 00:21:17,250 of YouTube ads targeting, this is one of the biggest things 417 00:21:17,250 --> 00:21:21,870 that I realized I looked. And most people on any platform are 418 00:21:21,870 --> 00:21:24,120 only running their ads in two dimensions. So think about 419 00:21:24,120 --> 00:21:26,430 Facebook, they're running in two dimension, they're taking 420 00:21:26,430 --> 00:21:29,250 demographics, which is loosely who that person is, you know, 421 00:21:29,280 --> 00:21:33,060 where they live, you no age. And you can't even do household 422 00:21:33,060 --> 00:21:35,010 income. We'll talk about Google's really good with 423 00:21:35,010 --> 00:21:37,410 YouTube. Google owns YouTube, they're really good with 424 00:21:37,410 --> 00:21:40,260 household income. And in the United States, Facebook used to 425 00:21:40,260 --> 00:21:43,950 have that they got rid of it. Now it's all just zip code. And 426 00:21:43,950 --> 00:21:46,830 so that's another thing. But let's say you take demographics. 427 00:21:46,890 --> 00:21:49,710 And then you pair that with interest likes, you know what 428 00:21:49,710 --> 00:21:52,830 people have liked on Facebook, you can do look alike lis. But 429 00:21:52,830 --> 00:21:55,980 the problem is there's no timing, there's no intent. So 430 00:21:55,980 --> 00:21:59,370 when do you reach something, somebody? Well, Facebook has to 431 00:21:59,370 --> 00:22:03,000 make that up in the algorithm, it has to decide when to show 432 00:22:03,000 --> 00:22:04,980 that ad in front of somebody. And that's where you get that 433 00:22:04,980 --> 00:22:08,070 roller coaster effect on Facebook, or Sunday or your ads 434 00:22:08,070 --> 00:22:10,530 are doing great. Some days, they're not you're beholden to 435 00:22:10,530 --> 00:22:14,880 the algorithm, versus on YouTube, the power of YouTube is 436 00:22:14,880 --> 00:22:17,520 that you actually have the ability to run ads in front of 437 00:22:17,520 --> 00:22:21,390 specific videos, keywords, and actually get your ad in front of 438 00:22:21,480 --> 00:22:24,780 other videos on YouTube. Now, the problem is, though, some 439 00:22:24,780 --> 00:22:27,930 people oftentimes will run their ads in two dimensions on 440 00:22:27,930 --> 00:22:29,940 YouTube. And that's where you're talking about, sometimes people 441 00:22:29,940 --> 00:22:32,700 try YouTube, and it doesn't work for them. Well, there's two main 442 00:22:32,700 --> 00:22:36,480 things that people do on YouTube in two dimensions is one way 443 00:22:36,510 --> 00:22:39,030 they go in, they take placements, so they only get 444 00:22:39,060 --> 00:22:42,210 specific videos. And there's tools that do this, they kind of 445 00:22:42,210 --> 00:22:44,310 spit out like 100 different videos to run your ad in front 446 00:22:44,310 --> 00:22:46,590 of. Now, that's great low hanging fruit, don't get me 447 00:22:46,590 --> 00:22:49,410 wrong, it works for low hanging fruit. But the problem is, it's 448 00:22:49,410 --> 00:22:52,440 not scalable. So then people, you know, go on YouTube, and 449 00:22:52,440 --> 00:22:54,870 they say, well, YouTube's not that scalable, I ran my ad in 450 00:22:54,870 --> 00:22:57,240 front of these, because the problem is, there's only so much 451 00:22:57,240 --> 00:23:00,030 traction, you can get running in front of 100, or even 1000 452 00:23:00,030 --> 00:23:02,490 videos for that matter. And you have to constantly find new 453 00:23:02,490 --> 00:23:05,010 videos, cycle it out. That's kind of what the people who sell 454 00:23:05,010 --> 00:23:07,860 the how to sell, these platforms aren't telling you that you have 455 00:23:07,860 --> 00:23:11,310 to constantly find these new, new videos. But then people go 456 00:23:11,310 --> 00:23:13,410 to the other side. And but the conversions are good, but it's 457 00:23:13,410 --> 00:23:15,540 just not scalable. Then people go to the other side, and they 458 00:23:15,540 --> 00:23:17,790 start doing just keywords on their own, like big broad 459 00:23:17,790 --> 00:23:20,430 keywords, or just audiences on their own because they're our 460 00:23:20,430 --> 00:23:24,090 audiences in, in YouTube. And then they have the opposite 461 00:23:24,090 --> 00:23:26,820 problem. They're super scalable, but the results just aren't 462 00:23:26,820 --> 00:23:30,330 there. Because, again, they're relying on an algorithm, right? 463 00:23:30,330 --> 00:23:33,870 They're just relying on, you know, just happening to you 464 00:23:33,870 --> 00:23:35,700 know, reach the right person. So maybe they have the right 465 00:23:35,700 --> 00:23:39,090 keyword, but it's not necessarily the right person. So 466 00:23:39,120 --> 00:23:43,050 what we have done is we've created three D YouTube ads 467 00:23:43,050 --> 00:23:46,230 targeting three dimensions, where we take the demographics, 468 00:23:46,260 --> 00:23:48,780 right, let's say top 30% of income earners, we do that for 469 00:23:48,780 --> 00:23:51,360 all our high ticket people, econ, that doesn't matter as 470 00:23:51,360 --> 00:23:53,730 much you can just do them don't really need to change the 471 00:23:53,730 --> 00:23:56,730 demographics as much. But you take the that the, you know, the 472 00:23:56,730 --> 00:24:00,060 demographic side of things. You layer that with the videos that 473 00:24:00,060 --> 00:24:03,120 they're watching in more broader sense. So keywords, right, so 474 00:24:03,120 --> 00:24:04,860 you have a collection of different keywords that people 475 00:24:04,860 --> 00:24:07,320 are looking at topics, kind of these broader collections, 476 00:24:07,320 --> 00:24:11,250 videos, channel placements. And then you layer that with 477 00:24:11,280 --> 00:24:14,700 audiences. on YouTube. You could create custom affinity audiences 478 00:24:14,700 --> 00:24:16,740 where you put in keywords and people don't know this, but you 479 00:24:16,740 --> 00:24:18,570 could put in those same interests audience you could put 480 00:24:18,570 --> 00:24:21,720 in, you know, click funnels, Russell Brunson, Gary Vee, you 481 00:24:21,720 --> 00:24:23,970 know, Frank Kern, all these different targeting that you can 482 00:24:23,970 --> 00:24:26,610 do, obviously, the equivalents of that on on whatever you 483 00:24:26,610 --> 00:24:30,360 happen to be E commerce or whatever. You're running all of 484 00:24:30,360 --> 00:24:32,760 these different affinities. And then you can do custom intent 485 00:24:32,760 --> 00:24:34,980 based on what good people have searched in the past on Google 486 00:24:35,280 --> 00:24:37,980 URL affinities websites that they've been on in the past or 487 00:24:37,980 --> 00:24:41,340 similar sites. You're taking these audiences, you're layering 488 00:24:41,340 --> 00:24:43,980 it with what they're watching right now. So who this person is 489 00:24:44,160 --> 00:24:46,530 what they're watching right now and can they afford your 490 00:24:46,530 --> 00:24:50,070 services, if that's relevant to you, or where they're located, 491 00:24:50,070 --> 00:24:52,380 whatever, you know the demographics that you need, and 492 00:24:52,380 --> 00:24:56,490 then right in the center of that Venn diagram that we talked 493 00:24:56,490 --> 00:24:59,790 about the demographics, the video which is in the intent, 494 00:25:00,000 --> 00:25:03,540 And the audiences right in the center are your ideal clients, 495 00:25:03,540 --> 00:25:06,570 your ideal, you know, people who are coming into your business. 496 00:25:06,720 --> 00:25:09,900 And that is our three the three dimensional YouTube ads 497 00:25:09,900 --> 00:25:10,350 targeting. 498 00:25:11,190 --> 00:25:13,320 Robert Plank: Super cool. And that makes a lot of sense. And I 499 00:25:13,320 --> 00:25:15,930 think that this has been the problem with paid ads since the 500 00:25:15,930 --> 00:25:19,080 beginning of time. Right that the firehose or the trickle? Do 501 00:25:19,080 --> 00:25:22,290 I get things superduper targeted? And then there's no 502 00:25:22,290 --> 00:25:25,350 ads or do I make it super broad? And they're sure as heck as 503 00:25:25,350 --> 00:25:27,750 traffic, they're sure as heck are people watching what I'm 504 00:25:27,750 --> 00:25:30,630 doing? But then are they are that converting? Is it very 505 00:25:30,630 --> 00:25:33,990 targeted? No. So this is really cool. And and so if I'm 506 00:25:33,990 --> 00:25:35,880 understanding you right, with this, the whole thing with the 507 00:25:35,880 --> 00:25:39,270 affinity ads, it's like, it's it's using Google's like 508 00:25:39,270 --> 00:25:41,760 artificial intelligence at this point, right? It's like looking 509 00:25:41,760 --> 00:25:44,910 at you said, like, the, the other videos, they watch search 510 00:25:44,910 --> 00:25:47,640 history, things like that. And so if I'm understanding you, 511 00:25:47,640 --> 00:25:51,210 right, it's, we're layering the demographics. So you target like 512 00:25:51,330 --> 00:25:54,690 income earners, or who they are with this kind of artificial 513 00:25:54,690 --> 00:25:58,500 intelligence layer with then also targeting like specific 514 00:25:58,500 --> 00:26:00,870 keywords or specific placements. Is that right? 515 00:26:01,110 --> 00:26:03,630 Aleric Heck: Exactly. And when you get all three of these, 516 00:26:03,660 --> 00:26:07,470 these are how you can create scalable, predictable, high 517 00:26:07,470 --> 00:26:11,460 converting campaigns on YouTube. And that is legitimately the 518 00:26:11,460 --> 00:26:14,640 secret sauce. That's why, you know, we have the results that 519 00:26:14,640 --> 00:26:17,580 we do with our clients and why we've, you know, you know, we've 520 00:26:17,580 --> 00:26:19,920 been able to scale, but we've been able to scale our clients 521 00:26:19,920 --> 00:26:23,100 as well. So, you know, as an example, we had just, you know, 522 00:26:23,100 --> 00:26:25,770 one client that had tried everything on Facebook, he had 523 00:26:25,770 --> 00:26:28,170 tried all kinds of different, you know, as it came to the 524 00:26:28,170 --> 00:26:31,110 point, right, where he had invested over $30,000 on 525 00:26:31,110 --> 00:26:33,690 different agencies, different things, couldn't get any real, 526 00:26:33,690 --> 00:26:36,240 paid traffic to work, wasn't getting clients from paid 527 00:26:36,240 --> 00:26:38,070 traffic, he was just getting a few organic clients. He was 528 00:26:38,070 --> 00:26:42,240 actually deciding this was back in, back in January, February, 529 00:26:42,360 --> 00:26:44,340 he was actually deciding if you should go back and get a nine to 530 00:26:44,340 --> 00:26:48,210 five, right and stop his business. And we got him. And 531 00:26:48,210 --> 00:26:51,210 this is, you know, Jonathan, we did a testimonial with him. And 532 00:26:51,210 --> 00:26:53,700 he kind of outlined all this, we, you know, we got him with 533 00:26:53,700 --> 00:26:57,180 YouTube ads. And within the first five weeks, he had already 534 00:26:57,180 --> 00:27:01,860 gotten $10,000 from his ads, then he scaled to 30 to 40,000. 535 00:27:02,250 --> 00:27:05,040 Then he was in it, by the way, he helps recruiters, so he helps 536 00:27:05,100 --> 00:27:08,100 people were independent, kind of like, you know, like staffing 537 00:27:08,100 --> 00:27:11,370 people become recruiters become Headhunters, you know, basically 538 00:27:11,370 --> 00:27:14,460 how to build a career out of being a recruiter. And that's 539 00:27:14,460 --> 00:27:16,710 what he had done. And now he wants to help other people do 540 00:27:16,710 --> 00:27:21,570 that. And so essentially, he got to 30 to 40,000. And then, 541 00:27:21,750 --> 00:27:25,950 within just within just four to five months, he then had his 542 00:27:25,950 --> 00:27:31,020 first $30,000, week and $100,000 month, and he went from that 543 00:27:31,020 --> 00:27:34,290 scale from possibly, you know, quitting and doing a nine to 544 00:27:34,290 --> 00:27:37,410 five, which would, obviously he didn't do and he's a super 545 00:27:37,410 --> 00:27:39,930 committed person. But that's, you know, the situation he was 546 00:27:39,930 --> 00:27:45,090 in to actually having over six figures a month, all scaled from 547 00:27:45,090 --> 00:27:50,220 YouTube ads, where his ads are making eight to 10x Row ass. And 548 00:27:50,220 --> 00:27:54,030 so that's the level of, you know, scalability, if you get a 549 00:27:54,030 --> 00:27:58,260 campaign that can scale, but also continues to convert at a 550 00:27:58,260 --> 00:28:00,420 high level, that's what you want to run. 551 00:28:01,350 --> 00:28:04,320 Robert Plank: Super cool. And I want to make sure that we, when 552 00:28:04,320 --> 00:28:06,810 we wrap things up here, we need to tell people where they can 553 00:28:06,810 --> 00:28:09,540 find out about this coaching. And I think you mentioned 554 00:28:09,540 --> 00:28:12,390 there's like a Facebook group kind of community kind of thing 555 00:28:12,390 --> 00:28:15,270 in there. And so like this is, this has been a really great 556 00:28:15,270 --> 00:28:17,580 conversation, because what I'm hearing from you is you're 557 00:28:17,580 --> 00:28:20,010 really good at like the sound bites, right? You're really good 558 00:28:20,010 --> 00:28:22,650 at like compressing things into I keep thinking like, Oh, I'm 559 00:28:22,650 --> 00:28:25,500 gonna clip out this little piece and, and put that on YouTube. 560 00:28:25,530 --> 00:28:27,930 And that and that little piece, you're really good about kind of 561 00:28:27,960 --> 00:28:30,900 knowing in your head, like, what's the what's the urgent 562 00:28:30,900 --> 00:28:33,150 problem we're talking about, right this moment? What's the 563 00:28:33,150 --> 00:28:35,760 question? What's the answer? And then you're good about like 564 00:28:35,760 --> 00:28:38,580 packing in the knowledge but also layering in like, the kind 565 00:28:38,580 --> 00:28:41,850 of the the emotional, or like the proof elements, I feel like 566 00:28:41,850 --> 00:28:45,390 this, I even need to play this interview back maybe two or 567 00:28:45,390 --> 00:28:48,570 three times to kind of get it all into my head. And I think 568 00:28:48,570 --> 00:28:51,000 that what's really important is that, you know, a lot of people 569 00:28:51,000 --> 00:28:54,870 forget, and we both know this, but it's easy to forget that 570 00:28:54,870 --> 00:28:57,300 people have to come from somewhere, right? Like your, 571 00:28:57,300 --> 00:28:59,880 your buyers and your prospects and your webinar attendees and 572 00:28:59,880 --> 00:29:02,340 things like that. And it's really tempting to just make a 573 00:29:02,340 --> 00:29:06,630 website, make a website, make an ebook, or make a course and then 574 00:29:06,630 --> 00:29:10,080 say, well, we're the people that or I'm maybe marketing that the 575 00:29:10,080 --> 00:29:13,500 same tiny list, and it's slowly going stale. I mean, people need 576 00:29:13,500 --> 00:29:15,930 to come from somewhere. And like you made that argument a few 577 00:29:15,930 --> 00:29:19,920 minutes ago, Facebook does have the traffic, but they're people 578 00:29:19,920 --> 00:29:22,800 you know, scrolling scrolling, they have to stop and watch a 579 00:29:22,800 --> 00:29:26,940 video, why not go for the path of least resistance? If people 580 00:29:26,940 --> 00:29:30,060 are already watching videos, or if they're looking through 581 00:29:30,060 --> 00:29:33,450 YouTube for a specific solution of a problem? Why not put a 582 00:29:33,450 --> 00:29:37,560 video of you in front of them? And then why not get that micro 583 00:29:37,560 --> 00:29:40,980 commitment and lead them to other things? I mean, this makes 584 00:29:40,980 --> 00:29:45,030 perfect sense. And so you say that you have this company ad 585 00:29:45,060 --> 00:29:48,360 outreach, and you help all kinds of people like this recruiter 586 00:29:48,360 --> 00:29:52,590 and many others in many different industries, ecommerce 587 00:29:52,590 --> 00:29:56,400 coaching to expand their business to get that funnel 588 00:29:56,400 --> 00:29:59,760 built up to avoid that the dreaded worst case scenario of 589 00:29:59,760 --> 00:30:02,580 going Back to the nine to five. So what the heck do you have for 590 00:30:02,580 --> 00:30:05,040 us? How do people watching and listening, take the next step 591 00:30:05,040 --> 00:30:05,640 here today? 592 00:30:05,910 --> 00:30:08,010 Aleric Heck: Absolutely. So actually put together a page for 593 00:30:08,010 --> 00:30:10,950 everybody who's listening watching this right now. It's 594 00:30:10,950 --> 00:30:16,770 our gift page. It's an outreach, that's a d o u t, r e ACH. So 595 00:30:16,770 --> 00:30:20,520 add outreach, comm slash gift. And if you go there, you'll see 596 00:30:20,520 --> 00:30:22,920 a little video of me just kind of thanking you for obviously 597 00:30:22,920 --> 00:30:25,440 this in the podcast how much I love these. But then underneath 598 00:30:25,440 --> 00:30:29,010 that, we have links to a variety of different resources. So we 599 00:30:29,010 --> 00:30:32,310 have a link to our YouTube ads webinar for leads and sales. 600 00:30:32,310 --> 00:30:34,740 It's kind of our general YouTube ads webinar. We also have one 601 00:30:34,740 --> 00:30:37,110 specifically for coaches, consultants, course creators, 602 00:30:37,200 --> 00:30:40,740 how to build an infinite pipeline of phone call leads, so 603 00:30:40,740 --> 00:30:43,590 if that's relevant to you, you know, coach, consultant, that 604 00:30:43,590 --> 00:30:46,380 kind of thing, that that that's gonna be valuable for you as 605 00:30:46,380 --> 00:30:48,210 well. And then of course, we have a link to our Facebook 606 00:30:48,210 --> 00:30:51,600 group, which is YouTube ads for entrepreneurs, we have over 607 00:30:51,600 --> 00:30:54,930 11,000 people now and growing very quickly in the Facebook 608 00:30:54,930 --> 00:30:57,750 group. And we're constantly providing real value, different 609 00:30:57,750 --> 00:30:59,880 types of trainings and different things like that. And so 610 00:31:00,030 --> 00:31:02,010 there'll be a link to join the community there as well as ad 611 00:31:02,010 --> 00:31:04,860 outreach, comm slash gift. There's also a link to book a 612 00:31:04,860 --> 00:31:08,310 call with us, you can go direct at Outreach, comm slash apply, 613 00:31:08,460 --> 00:31:11,100 you've heard enough and you want to hop with our team and and see 614 00:31:11,100 --> 00:31:12,570 if YouTube ads are a good fit for you guys. 615 00:31:13,410 --> 00:31:15,570 Robert Plank: Fantastic. Well, this is all very thorough and 616 00:31:15,690 --> 00:31:17,760 and I don't know about anyone else watching or listening at 617 00:31:17,760 --> 00:31:20,790 this point. But I'm excited to crank out some some YouTube 618 00:31:20,790 --> 00:31:24,720 videos and try some ads out. And I'm going to send this video to 619 00:31:24,720 --> 00:31:27,090 my business partner because he kind of does the traffic side of 620 00:31:27,090 --> 00:31:30,090 things on the business. And I'm gonna, I'm gonna see if we can 621 00:31:30,240 --> 00:31:33,720 convince him to joining your course and maybe applying for 622 00:31:33,720 --> 00:31:37,590 your coaching to use Facebook ads for our business, the place 623 00:31:37,590 --> 00:31:42,420 to go is ad outreach.com forward slash gift to check out that 624 00:31:42,420 --> 00:31:46,500 webinar to check out that that Facebook group, and then ad 625 00:31:46,530 --> 00:31:49,950 outreach, comm slash apply who'd rather just jump to the end and 626 00:31:49,950 --> 00:31:54,750 get that call built out and booked out. So ad outreach, comm 627 00:31:54,780 --> 00:31:59,130 slash gift and anything to wrap up any final parting words or 628 00:31:59,130 --> 00:32:02,640 maybe even like a number one mistake you'd wish you known in 629 00:32:02,640 --> 00:32:05,190 the years past? Anything like that to kind of put a cap on 630 00:32:05,190 --> 00:32:06,240 this conversation here? 631 00:32:06,600 --> 00:32:08,520 Aleric Heck: Yeah, absolutely. So last thing that I would say, 632 00:32:08,520 --> 00:32:10,500 and honestly, I think this is something I want to share. It's 633 00:32:10,500 --> 00:32:12,900 not necessarily the mistakes I but it's something that I want 634 00:32:12,900 --> 00:32:16,140 to share with everybody who's listening right now. We are in 635 00:32:16,170 --> 00:32:20,610 the golden era of YouTube ads. And sometimes it's hard when 636 00:32:20,610 --> 00:32:23,910 you're inside of that, to see that that's what's going on. 637 00:32:24,030 --> 00:32:27,330 Everything's in hindsight, they say Hindsight is 2020. But think 638 00:32:27,330 --> 00:32:29,910 about this. There's a lot of people right now that are saying 639 00:32:29,910 --> 00:32:33,210 they wish they got into Google, you know, eight years ago, 10 640 00:32:33,210 --> 00:32:36,180 years ago, they wish they got into Facebook, and its heyday, 641 00:32:36,240 --> 00:32:38,460 you know, four or five years ago, even three years ago, 642 00:32:38,550 --> 00:32:42,120 right. But now all those ad platforms, the costs are rising, 643 00:32:42,120 --> 00:32:47,520 there's so much competition, not only do I know and believe that 644 00:32:47,520 --> 00:32:52,140 YouTube, if it was in the same competition would greatly and 645 00:32:52,140 --> 00:32:55,050 does greatly outperform Facebook and the other platforms just 646 00:32:55,050 --> 00:32:58,230 because it's a better platform, it has the video component you 647 00:32:58,230 --> 00:33:00,990 only pay if somebody watches 30 seconds, you actually can have 648 00:33:00,990 --> 00:33:04,020 that educate call to action, the video, the face to face 649 00:33:04,020 --> 00:33:07,650 connection, providing value that works better, even if it was an 650 00:33:07,680 --> 00:33:10,890 even playing field. It's not an even playing field because 651 00:33:10,950 --> 00:33:13,800 there's not as many people advertising on YouTube. So not 652 00:33:13,800 --> 00:33:17,730 only is it a better platform, it's also a platform that's more 653 00:33:17,730 --> 00:33:21,210 of a blue ocean. And so that powerful combination, I believe 654 00:33:21,210 --> 00:33:24,180 it'll always remain a more powerful platform but it won't 655 00:33:24,210 --> 00:33:27,360 always be the less competitive platform right there's there's 656 00:33:27,360 --> 00:33:29,970 more people being added consistently. And so the best 657 00:33:29,970 --> 00:33:32,670 time to plant a tree and get started especially with 658 00:33:32,670 --> 00:33:34,860 something big like YouTube will be to start now. 659 00:33:35,760 --> 00:33:38,280 Robert Plank: Fantastic. And the place to start now is at 660 00:33:38,310 --> 00:33:41,670 Outreach comm slash gift and we will see you there and thanks 661 00:33:41,670 --> 00:33:45,420 Alec for stopping by and for just jam packing. I feel like we 662 00:33:45,420 --> 00:33:47,970 just did like a three hour webinar in this tiny 663 00:33:47,970 --> 00:33:52,020 conversation. There's so much to unpack think about take action 664 00:33:52,020 --> 00:33:55,740 on and the place everyone right now whatever you're doing pull 665 00:33:55,740 --> 00:34:00,120 over the car if you have to go to ad outreach, comm slash gift 666 00:34:00,210 --> 00:34:01,350 and we will see you there. 667 00:34:01,860 --> 00:34:03,120 Aleric Heck: Absolutely. Thank you so much. 668 00:34:06,750 --> 00:34:09,840 Robert Plank: Want to listen to more fantastic marketers of the 669 00:34:09,840 --> 00:34:16,320 day, subscribe to us at marketer of the day.com/itunes and browse 670 00:34:16,320 --> 00:34:20,160 past episodes at marketer of the day.com