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Christian Mickelsen: Hey, this
is Christian Mickelsen, and I

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have an exclusive training for
you, specifically for Robert

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plank and the marketer of the
day podcast. So one of the

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things that helps coaches,
consultants or even healers, to

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sell more of their coaching,
consulting or healing, is

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scarcity. And if you're new to
coaching, if you're new, if

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you're earlier in your business,
and you need a lot more clients,

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it's like, well, how do you
create scarcity? How could there

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be scarcity of something when
you have plenty of space for

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lots of clients? So one of the
things that I teach my clients

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to do is to have a pricing
ladder. So a pricing ladder

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looks like this, maybe your
first three clients, you'll

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charge, let's say, $1,000 a
month for six months, right? Or

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they'll full pay, and they'll
pay 4009 97 full pay up front

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for the entire six months. So
let's say you can you have room

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for 10 clients, or maybe 20
clients, whatever the number is.

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But let's just use 10 for the
sake of simplicity, because it's

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easy number to wrap our minds
around. So your first three

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clients, you would charge $1,000
a month. Your next three

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clients, you might charge $1,200
a month. Your next three

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clients, maybe you charge $1,500
a month, and then that last

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opening you have, maybe you
charge $2,000 a month. So this

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pricing ladder creates real
scarcity, because now you only

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have three spots available at
this 1000 now you don't have to

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say at this price that you only
have three spots available. You

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only have three spots available
now. So when you're talking to a

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prospective client, one of the
things I teach in my programs is

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to create a vacuum. Not so
instead of putting pressure on

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someone to buy. We want to
create a vacuum on someone to

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that mix that compels them want
to join your programs. And we do

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this by telling people, by
having regular pricing and sign

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up now pricing, so regular
pricing might be the investment

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to work with me is $1,297 a
month for six months. And I also

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have special pricing and maybe
special bonuses for people who

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decide to go for it right on the
spot. And so And would you like

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to hear about that? Again,
creating the vacuum by saying,

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Do you want to hear about it?
Not telling them about it unless

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they say they want to hear about
it's constantly asking for

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permission to share more, and
gaging their interests the whole

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way. So if they say yes, they'd
like to hear about it, then say,

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for people who decide to go
forward on the spot, well, first

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of all, you say you could take
as long as you want to think

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about it, right? Take as long as
you want to think about it. It

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takes away any pressure. It's
12. It's what, $1,297 a month

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for six months. And you can take
as long as long as you want to

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think about it. I also have
special pricing and special

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bonuses for people who decide to
go for it right on the spot.

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Would you like to hear about
that? And if they say yes, which

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most of them will then you say
great for people to decide to go

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for it right on the spot. You
are going to also get XYZ bonus,

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maybe a ticket to your virtual
live event, or access to an

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online training program, or a
VIP day with you, where you get

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to kick things off intensively,
either in person or virtually,

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where you spend a lot of time
upfront with them, whatever

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bonus you might want to add. And
then you'll also get special

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pricing. The special pricing is,
instead of 1297 a month, for

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people who go for it right now,
it's just 997 a month. So

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there's scarcity there, and
there's just creating the

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special pricing creates a lot of
scarcity. And then you could

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also say, but when you tell
people that you could take as

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long as you want to think about
it, you can say, I only have

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three spots available. Right now
at this, you know, right now. So

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if you want one, you take as
long as you want to think about

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it, but we, you know, I'm going
to fill up those three spots and

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then, but, but I also have
special pricing for people who

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decide to go for it on the spot.
So now, even if they waited now,

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they know there's like, well,
there's only three spots. So I

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don't even know if I want to
wait. There's only these three

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spots, like, if I wait, I could
miss out. And then if I sign up,

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now, I get special pricing and
special bonuses. You put all

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this together, and now you
actually have real scarcity,

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because you really do only have
those three spots available at

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997 and then the price is going
to go up and the price is going

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to go up. So that's the pricing
ladder that creates scarcity,

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urgency and all this together
makes people feel like I've got

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to sign up to work with you. I
hope you found this valuable,

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this special exclusive training
for Robert plank and marketer of

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the day. Be sure to watch my Be
sure to tune into. My entire

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podcast episode and download my
FREE copy of my book get clients

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00:05:05,520 --> 00:05:09,870
today. Just go to get clients
today book.com and you can

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download the book for free. It's
got lots of done for you,

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templates and my entire
framework for getting clients. I

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think you're going to love it.
And this is my special gift to

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listeners for a podcast,
marketer of the day, remember,

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people need our help. Let's get
people coached. Do.