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announcer: Marketer of the day
756 communicate, simplify and

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track your personal finance
budget with certified financial

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planner John Kennedy.

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John Kennedy: Hey, everyone.
John Kennedy here, certified

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financial planner with
canterpath Financial Robert

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plank and I recorded a podcast
earlier this year around the

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idea of being comfortable with
being uncomfortable, and we're

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going to continue that
conversation today. So this is

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specifically for Robert plank
and for marketer of the day, but

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we're going to continue that
conversation into probably one

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of the most dirty words in
finance and personal finance,

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which is budgeting. Nobody likes
to do this part. It's not fun.

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And oftentimes we find that when
we feel like maybe we're not so

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good at something, what do we
do? We try to avoid interactions

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with that thing that we're not
good at. We don't do it. We

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don't focus on it. And therefore
it perpetuates that cycle of us

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not being good at it. We get
even worse at it because we have

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no practice to it. And so
whether you're a retiree,

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whether you're 30 years old, it
doesn't really matter where you

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are in your phase of life. You
have to budget. You have to have

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good cash flow. You have to
understand where your money is

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flowing. And so the first thing
I'd like to talk about is the

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podcast that we've created. It's
called the three to win podcast.

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It's with myself and two of my
business partners, rich blooney

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And Matt Marcoux, and we talk
about all sorts of different

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challenges and struggles that we
deal with as individuals, as

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family men, as business owners,
and just focusing on small,

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incremental steps that we can be
making to improve ourselves. One

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of the latest episodes we did
was about, it was called budget,

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or budget, and it was this idea
of the importance of creating a

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budget and some certain metrics
that we want to be focused on.

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The second thing I'd like to
talk about, so I'll provide a

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link to our podcast, but the
second thing I'd like to talk

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about is a money course that
we've created within the three

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to win show specifically to kind
of help you come up with, not

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only the, you know, overcoming
some of the psychology behind

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why maybe we're not good at it,
or things we can be focused on

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to help us improve. But in
addition to that, actual

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tangible things that we want to
be focusing on. So it comes with

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a great price point. It's 4999
but more importantly, for those

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of you who are listening to
this, what I'd like to do is

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provide a discount and make this
course available for just 1999

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so the best way to get in touch
with me to enroll in the course

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or arrow would be to get in
touch with me to enroll in the

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course at that pricing is to
just give me, shoot me an email.

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So John, J O H N, at three to
win.co, so J O H N, at the

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number 3t, o w i n.co, so the
premise of it, and the big three

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things that I kind of want to
talk about today for for the

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marketer of the day, is within a
budget, there's the focuses we

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want to kind of place is to,
one, communicate about it, to

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create simplicity around it, and
then three, track it. So let me

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just unpack that a little bit.
When it comes to communication,

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a lot of times, I think most
people associate that with, you

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know, talking with your spouse
like we want to make sure we're,

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you know, we're we're having
conversations or transparent

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about what our goals are and all
that type of stuff. But it

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doesn't have to be that. It
could be a mentor, it could be a

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financial planner, someone that
you're working with. It could be

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a friend. But having these
discussions is really helpful.

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And as it relates to a spouse,
you know, the number out of the

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three main reasons for divorce,
communication and money are the

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top two. So we want to try to
help create conversations around

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this so that we're able to have
really a better relationship. I

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mean, with it, with with my
spouse as an example, we talk

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about our budgeting on a monthly
basis. Sometimes we set

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intentional time aside.
Sometimes it just happens when

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we're in the car and we're we
have some time together when our

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kids are, like, napping in the
car. We have two little kids, so

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it's hard to have money
conversations these days with

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two kids. We're always busy. But
isn't that just kind of

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everyone's problem, though?
Right? Like we're all busy, life

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gets in the way. There's, you
know, between work and, you

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know, your career, your
families. This is something that

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can often fall by the wayside.
So creating some intentionality

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around that we think is just
really useful beyond that. You

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know, we talk about simplifying
it so you don't want to get

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bogged down with these details
of tracking every single penny.

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It's like, January one rolls
around. We create all these new

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year's resolutions. What happens
with people? They say, like, Oh,

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I'm gonna I'm gonna go to the
gym seven days a week, I'm gonna

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eat chicken, I'm gonna eat
broccoli, and I'm going to get

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Uber fit, and by day 15, you've
fallen off the wagon, because

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that is not sustainable. So we
don't want to do something

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that's going to backfire on us.
We want to create, you know,

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maybe talk through some goals,
create them. Create simple steps

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like making something attainable
for you in the next. 90 days, if

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budgeting and talking about
money isn't your strength to

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begin with, if we create these
lofty goals for one, three and

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five years from now, which I'm
not against goal planning by any

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means, but that's going to be
overwhelming initially. So let's

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focus on some smaller steps,
like in the next 90 days, which

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I really believe there's a lot
of studies that show you know,

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the human mind is really only
capable of processing things

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within the next 90 days. So we
create these short stints of

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goals we want to create. It
could be paying off your credit

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card in the next 90 days. It
could be increasing your savings

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to, you know, X in the next 90
days. Might even be in a really

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good one. Just aside from all
this, is coming up with a

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strategy of not using your
credit cards for 90 days, which

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is so impactful for so many
reasons. But if you think about

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it, when you use a credit card,
you're disconnected from the

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purchase. So you've got 30 to 45
days and other statement

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balances due if you even pay the
full statement balance in full

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to deal with the decision that
you made today, and so you're

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kicking that can down the road.
So using a debit card or cash

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really connects you to your
spending habits. It really makes

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you in tune with how much or how
little you're spending. And so

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if you want to really gain
control back of your spending

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and your budgeting, just don't
use a credit card for 90 days

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just to see how that feels. I
think that's a great exercise.

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Also, by the way, there's a lot
of studies that suggest, on

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average, an individual will
spend 20, roughly 20% less when

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they're connected to the
purchase and they use cash or a

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debit card, as opposed to it
going on a credit card. And if

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you think about it, like,
logically, that's true. I mean,

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a lot of people would tell me,
like, I don't want to give up my

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points. Like I love my points. I
need my points. And that's

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great, but that whole point
system is designed to get you to

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do what one thing, which is
spend more. So simplicity is

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really important. We just we
don't want to overcomplicate

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this, this conversation, and
then last but not least, we want

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to track it. It could be,
honestly, as simple as old

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school, pen and paper. Get it
out, write it down on a sheet of

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paper, and understand where all
of your expenses are flowing. It

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could be a little more
comprehensive, like an Excel

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spreadsheet. Or honestly, in
today's world, there's just no

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excuse to not use technology in
our favor in this way, you know,

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having some kind of app that can
digest all that information and

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tell you as a percentage of what
you make, how much goes to you

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know, how much is going towards
restaurants and how much is

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going towards groceries and
stuff like that. That's really

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important. And when it's all
said and done, you know, you've

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created, you've talked about it,
you've created some goals around

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it that are simple and
attainable for you. And then as

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you track it, this all ties
together to really help you

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create some automated,
systematic rules around how

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you're spending and how you're
saving. So like in our

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household, at the beginning of
every week, we have a certain

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dollar amount move into another,
another checking account, which

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we have a debit card associated
with, and that's our that's our

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daily spending. That's our
variable bucket. You know,

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that's groceries, that's dining
that's gas and tolls. It's the

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things that, on a day to day
basis, we expect that we're

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going to spend. But it's
variable. It could go up and it

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could go down, but it keeps us
so in tune with what we're

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spending. And on that same note,
on a monthly basis, we have

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money move into various savings
buckets that we're trying to

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save for could be, could be fun,
it could be a vacation, it could

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be a home improvement project.
Doesn't always have to be about

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saving for the long term. Of
course, we advocate that a ton.

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But, you know, we want to, we
want to take this in baby steps.

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So the three important things
that that I'd like to focus on

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today, communicate, simplify and
track it. And then beyond that,

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we really unpack these ideas,
not only in our podcast, the

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three to win podcast, but also
in this money course, where we

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try to come up with, as I said,
discuss through the psychology

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of it. But in addition to that,
come up with some actionable

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things through a series of
videos and training steps that

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we've created. So would love for
you as a listener of Robert

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planks podcast, would love for
you to join us on that journey.

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Feel free to email me John at
three to win.co and then we'll

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give you that special pricing.
Have a wonderful day. Thanks for

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listening to me today.

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Robert Plank: If you're a future
podcaster, new podcaster,

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existing podcaster, or you're
looking to make more money with

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your podcast with less time, you
owe it to yourself to check out.

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