1 00:00:00,000 --> 00:00:05,400 announcer: Marketer of the day, 758 stellar SEO, link building, 2 00:00:05,460 --> 00:00:10,500 strategic content creation and guest blog posting with Travis 3 00:00:10,500 --> 00:00:11,040 bliffin. Hey 4 00:00:15,480 --> 00:00:17,580 Robert Plank: everyone, and welcome back to the marketer of 5 00:00:17,580 --> 00:00:21,560 the day podcast. We are here with Travis bliffin from stellar 6 00:00:21,620 --> 00:00:26,060 SEO, which is a top rated us link building agency. And we are 7 00:00:26,060 --> 00:00:29,720 going to be talking about link building strategies, about guest 8 00:00:29,720 --> 00:00:33,320 posting, about content creation, all kinds of fun things. So 9 00:00:33,320 --> 00:00:34,880 Travis, glad to be talking to you. Yeah, 10 00:00:35,180 --> 00:00:36,920 Travis Bliffin: I'm glad to be talking to you as well. Thanks 11 00:00:36,920 --> 00:00:39,860 for having me on and never, never like to miss an 12 00:00:39,860 --> 00:00:43,720 opportunity to talk about SEO, link building and content. 13 00:00:45,640 --> 00:00:48,220 Robert Plank: Well, that's good. I mean, it's good to be 14 00:00:48,220 --> 00:00:51,220 passionate about what you do, who I mean, if you if the whole 15 00:00:51,220 --> 00:00:54,940 point was just to like slonk through and and hate what you're 16 00:00:54,940 --> 00:00:58,060 doing, we'd all be in a nine to five. So that's good that you 17 00:00:58,060 --> 00:01:01,440 are doing this thing that you love, which is being in this 18 00:01:01,440 --> 00:01:05,100 honest and leading SEO agency. So, I mean, what has you excited 19 00:01:05,100 --> 00:01:08,280 these days? What is kind of like in your mind, like the cutting 20 00:01:08,280 --> 00:01:11,160 edge or the thing that just kind of gets you out of bed in the 21 00:01:11,160 --> 00:01:11,520 morning? 22 00:01:12,120 --> 00:01:14,820 Travis Bliffin: I mean, so my favorite thing is, is, by 23 00:01:14,820 --> 00:01:18,780 nature, I've always been a competitive person, and SEO link 24 00:01:18,780 --> 00:01:23,480 building, they're both extremely competitive in the fact that 25 00:01:23,540 --> 00:01:26,540 that everything you do, every customer you work with, or every 26 00:01:26,540 --> 00:01:29,900 industry that you work in, there's a there's always going 27 00:01:29,900 --> 00:01:33,200 to be a set of competition that are doing extremely well, and 28 00:01:33,200 --> 00:01:35,600 there's always going to be that group of people who wish they 29 00:01:35,600 --> 00:01:39,920 were doing what the leading few companies were. And so what I 30 00:01:39,920 --> 00:01:42,820 enjoy the most about it, and have for the past several years, 31 00:01:42,880 --> 00:01:47,380 is actually being able to go out, identify what those people 32 00:01:47,380 --> 00:01:51,100 are doing that are having all the success, and be able to 33 00:01:51,100 --> 00:01:54,340 replicate that and recreate that for people and help them move 34 00:01:54,340 --> 00:01:58,960 up. You know, so, so basically, all day, every day, I come in 35 00:01:58,960 --> 00:02:02,340 and I help put together a strategy and kind of lead the 36 00:02:02,340 --> 00:02:06,420 charge in what I view to be a competition between companies. 37 00:02:06,420 --> 00:02:10,320 And so all things aside, there's there's constant changes, 38 00:02:10,320 --> 00:02:14,100 constant fluctuations. Google seems all over the place, 39 00:02:14,100 --> 00:02:17,580 sometimes with what they like and don't like. But the one 40 00:02:17,580 --> 00:02:21,260 constant in everything I do is it, did you get to be 41 00:02:21,260 --> 00:02:24,080 competitive against other companies, against yourself, 42 00:02:24,380 --> 00:02:28,580 against Google, in some cases. And that's definitely the part 43 00:02:28,580 --> 00:02:32,660 that drives me every day to do what I do. And what keeps it 44 00:02:32,660 --> 00:02:36,860 interesting is there's never a shortage of competitors. That's 45 00:02:36,860 --> 00:02:38,840 Robert Plank: good. I think that's a healthy way of looking 46 00:02:38,840 --> 00:02:41,680 at that friendly competition. And you snuck in there. There's 47 00:02:41,680 --> 00:02:45,580 also the competition with your past self to kind of better your 48 00:02:45,580 --> 00:02:48,520 best because, and I think that, you know, we probably have all 49 00:02:48,520 --> 00:02:51,820 dealt with at one point or another, how it's, it's painful 50 00:02:51,820 --> 00:02:53,860 at first to look at your competitors, right? Because 51 00:02:53,860 --> 00:02:57,760 sometimes they had, they somehow had the idea before you, or you 52 00:02:57,760 --> 00:03:00,180 had that idea that you were sitting on, and they did a way 53 00:03:00,180 --> 00:03:02,940 better job than you would have. And then there's that kind of 54 00:03:02,940 --> 00:03:06,540 aspect of, there's so many successful people out there that 55 00:03:06,540 --> 00:03:09,240 kind of, it's not like the, I don't know, they say one thing 56 00:03:09,240 --> 00:03:12,420 and do another, kind of, right, like, they talk about, like, you 57 00:03:12,420 --> 00:03:15,540 know, they like, you see them like, you know, posting or 58 00:03:15,540 --> 00:03:17,820 posting videos. But then when you go and, like, do your 59 00:03:17,820 --> 00:03:21,380 research, you're like, Whoa. I'm only looking at what they're 60 00:03:21,380 --> 00:03:24,020 doing on their own platform, and I see them just, you know, 61 00:03:24,020 --> 00:03:26,900 posting a video a day, or sending out an email a week. But 62 00:03:26,900 --> 00:03:29,960 then you see, whoa, they're, they're like, busting their 63 00:03:29,960 --> 00:03:33,920 their butt on all these other, you know, podcasts they're 64 00:03:33,920 --> 00:03:38,600 doing, guest posting. So that, that took me years to get past 65 00:03:38,600 --> 00:03:41,320 the the muck. I don't know if that's the right way of putting 66 00:03:41,320 --> 00:03:43,960 it. But number one, it was painful to look at the 67 00:03:43,960 --> 00:03:48,760 competitors. And number two, I wasn't doing enough of really, 68 00:03:48,760 --> 00:03:52,540 like spying on them and stalking them, so to speak, and places 69 00:03:52,600 --> 00:03:55,960 other than their own, their own websites, 70 00:03:57,100 --> 00:03:59,800 Travis Bliffin: see that. That's the really I found to be really 71 00:03:59,800 --> 00:04:03,780 interesting thing about online business in the first place is 72 00:04:03,780 --> 00:04:06,780 that a lot of times, the entire perception you have of a 73 00:04:06,780 --> 00:04:11,340 company, big or small, good or bad, is really tied to the 74 00:04:11,340 --> 00:04:16,020 channel in which you discovered them. So if your main focus, if 75 00:04:16,020 --> 00:04:19,560 if you evaluate every company by their activity on Facebook, for 76 00:04:19,560 --> 00:04:23,240 example, then there's going to be a group of SEO agencies, of 77 00:04:23,240 --> 00:04:27,680 marketers, of people that really focus on promoting their self on 78 00:04:27,680 --> 00:04:31,940 Facebook. And so in that, in that perceived reality, those 79 00:04:31,940 --> 00:04:36,080 must be the companies having the most success. And then if you go 80 00:04:36,080 --> 00:04:39,380 off of Facebook and you look at something else, you look at, you 81 00:04:39,380 --> 00:04:43,780 know, roundups of major media companies, you see that nobody 82 00:04:43,780 --> 00:04:48,460 on Facebook is also in that list of of, you know, the fastest 83 00:04:48,460 --> 00:04:51,940 growing marketing agencies in the country, because they're out 84 00:04:51,940 --> 00:04:56,680 there doing a different place and in a different way. And then 85 00:04:56,680 --> 00:04:59,800 sometimes you have that overlap, where you see people across. 86 00:05:00,000 --> 00:05:03,660 Multiple platforms, and on all platforms, they've managed to 87 00:05:03,660 --> 00:05:07,980 make a big impact. And so those are a lot of times, the people 88 00:05:07,980 --> 00:05:13,200 that really do Excel. Because it's really easy to get fixated 89 00:05:13,200 --> 00:05:16,260 on a particular platform and think, Okay, since I see them 90 00:05:16,260 --> 00:05:19,980 all day, every day on Facebook, for example, this company must 91 00:05:19,980 --> 00:05:23,540 really be well known, and then you talk to anybody that's not 92 00:05:23,540 --> 00:05:26,840 on Facebook and doesn't join that particular group you might 93 00:05:26,840 --> 00:05:29,960 be in, and they've never heard of them. And so I always think 94 00:05:29,960 --> 00:05:35,780 that's really funny, just how the method of discovery can 95 00:05:35,780 --> 00:05:39,740 completely change your perception of a company. And 96 00:05:39,740 --> 00:05:43,060 you're right whenever you go and you say, Okay, I'm going to try 97 00:05:43,060 --> 00:05:46,480 to figure out how I can be competitive with this person, 98 00:05:46,660 --> 00:05:49,720 sometimes you start to unravel that, and you might find the 99 00:05:49,720 --> 00:05:53,320 people who are very dominant on Facebook basically don't exist 100 00:05:53,320 --> 00:05:57,040 anywhere else outside of Facebook, and the same is true 101 00:05:57,040 --> 00:06:00,480 for Twitter and LinkedIn or Instagram. You know, they're 102 00:06:00,480 --> 00:06:05,340 just in one area. And so it's always really interesting to see 103 00:06:05,340 --> 00:06:08,520 when we start getting into that kind of competitor discovery 104 00:06:08,520 --> 00:06:13,380 phase, you know, who's actually having a lot of success across 105 00:06:13,380 --> 00:06:18,480 the board, and which people are more, you know, more show than 106 00:06:18,480 --> 00:06:21,980 than they are having success. And you uncover that a lot, too, 107 00:06:21,980 --> 00:06:24,560 and what we're doing. So I always find that to be kind of 108 00:06:24,680 --> 00:06:25,700 an amusing part. 109 00:06:26,480 --> 00:06:28,640 Robert Plank: So when you say they're they're more showed than 110 00:06:28,640 --> 00:06:31,340 they are success. Does that mean that it's just like they're 111 00:06:31,400 --> 00:06:34,940 spending all their time posting and keeping up appearances, but 112 00:06:34,940 --> 00:06:38,420 you don't see them actually like making money or doing any real 113 00:06:38,420 --> 00:06:40,300 work? Is that what you mean? Yeah, 114 00:06:40,300 --> 00:06:42,160 Travis Bliffin: that's, that's kind of exactly what I mean in 115 00:06:42,160 --> 00:06:45,940 that you'll, you'll see certain people and and by their own 116 00:06:45,940 --> 00:06:50,860 self, the content that they put out about themselves, they would 117 00:06:50,860 --> 00:06:54,040 lead you to believe that they must be extremely successful, 118 00:06:54,160 --> 00:06:58,600 doing really great work, extremely well known. And then 119 00:06:58,600 --> 00:07:03,060 you go away from that one single platform, one single area, and 120 00:07:03,120 --> 00:07:05,400 and they're, they're non existent. They don't have a 121 00:07:05,400 --> 00:07:08,520 footprint or presence in anywhere other than that. And so 122 00:07:08,940 --> 00:07:13,020 I see that a lot people selling, you know, courses, trainings. 123 00:07:13,920 --> 00:07:17,220 And it seems like Facebook is, is like a hotspot for that, 124 00:07:17,460 --> 00:07:22,100 particularly of, you know, the the 10,000 gurus who have the 125 00:07:22,100 --> 00:07:25,580 training course to solve every problem you've ever had for no 126 00:07:25,580 --> 00:07:29,780 money and little effort and but then you go out and you see 127 00:07:29,780 --> 00:07:34,340 other people who, you know, they actually do training, but they 128 00:07:34,340 --> 00:07:37,040 do training for for corporations. They do enterprise 129 00:07:37,040 --> 00:07:41,020 level trainings. They have real foundation. They have real 130 00:07:41,020 --> 00:07:46,000 training. It's not cheap, it's not fast, it's not easy, but 131 00:07:46,000 --> 00:07:49,060 those are the companies that you really take a deeper look at, 132 00:07:49,060 --> 00:07:53,620 because they've been around for 20, 3040, years, successfully 133 00:07:53,620 --> 00:07:57,580 doing that, and they've evolved, and they've grown. And so that's 134 00:07:57,580 --> 00:08:00,600 when we are doing research, when we're building out strategies. 135 00:08:00,900 --> 00:08:05,100 That's who we really try to look at, is, is who's doing this kind 136 00:08:05,100 --> 00:08:08,880 of in an evergreen fashion, and some some stuff. When it comes 137 00:08:08,880 --> 00:08:12,240 to online marketing, seems like it's really new, but content 138 00:08:12,240 --> 00:08:15,000 marketing, for example, is has been around since what was it 139 00:08:15,000 --> 00:08:18,960 1818, 90 or something, when the the magazine came out, which was 140 00:08:18,960 --> 00:08:22,580 the first official content marketing. So there's a lot that 141 00:08:22,580 --> 00:08:26,540 you can learn by focusing on who you look at and who you 142 00:08:26,540 --> 00:08:30,740 research. And I'm not really sure how we got to that point of 143 00:08:30,740 --> 00:08:33,980 it, but yeah, I do see, I do see a lot of stuff, and it does make 144 00:08:33,980 --> 00:08:38,360 me question what those people are up to and and how many 145 00:08:38,360 --> 00:08:42,640 people are actually buying what seems to be a obnoxious and 146 00:08:42,640 --> 00:08:45,520 unrealistic thing that they're offering, and that could be 147 00:08:45,520 --> 00:08:48,700 services, coaching, products, there's, there's any number of 148 00:08:48,700 --> 00:08:51,340 things where you see the same thing repeat day in and day out, 149 00:08:52,420 --> 00:08:55,120 Robert Plank: and that that is, I mean, it's good to think about 150 00:08:55,120 --> 00:08:59,140 that, because sometimes in that, that competition that we 151 00:08:59,140 --> 00:09:03,420 mentioned Earlier in the pursuit of saying, Oh, well, this person 152 00:09:03,540 --> 00:09:06,180 is marketing in a way that I'm not, or I might maybe a little 153 00:09:06,240 --> 00:09:09,180 envious of what they're doing. We might be like, you know, 154 00:09:09,300 --> 00:09:12,960 doing all this work just to catch up on someone who is just 155 00:09:12,960 --> 00:09:16,740 keeping up those sorts of appearances. So when you say 156 00:09:16,740 --> 00:09:19,680 that you and you mentioned a few times that you like, you figure 157 00:09:19,680 --> 00:09:22,400 out a strategy. And so what I mean? What does that mean 158 00:09:22,400 --> 00:09:25,160 exactly? Does that mean, like, you see what they're doing 159 00:09:25,160 --> 00:09:28,220 already, you see what their content is, and then you, like, 160 00:09:28,220 --> 00:09:32,180 pursue new platforms, like, like other blogs, or say, maybe they 161 00:09:32,180 --> 00:09:34,520 should post on LinkedIn or YouTube, or, like, when you talk 162 00:09:34,520 --> 00:09:37,880 about, like, the strategy, like, kind of, what are we talking 163 00:09:37,880 --> 00:09:38,480 about here? 164 00:09:38,960 --> 00:09:42,220 Travis Bliffin: Yeah. So it kind of goes in multiple steps. But 165 00:09:42,220 --> 00:09:45,040 the very first thing, and this is where a lot of people run 166 00:09:45,040 --> 00:09:49,300 into strategy issues, is that they do see somebody like that, 167 00:09:49,300 --> 00:09:52,540 person on on Facebook, you know, or Twitter, Instagram, and they 168 00:09:52,540 --> 00:09:56,920 think, okay, there they have, you know, 2 million followers on 169 00:09:56,920 --> 00:10:01,500 here. They must be really just doing a great job. This. This is 170 00:10:01,500 --> 00:10:05,280 the channel. This is what I should be doing as well to have 171 00:10:05,280 --> 00:10:10,020 success. But then you start to unravel that, and you look at 172 00:10:10,200 --> 00:10:13,500 what companies have been around for very long, what what 173 00:10:13,500 --> 00:10:17,160 companies are are sending out signals of of growth and 174 00:10:17,160 --> 00:10:22,760 success, and who is their audience. Because if you are 175 00:10:22,760 --> 00:10:26,720 pulling all of your audience from Facebook, and a different 176 00:10:26,720 --> 00:10:30,320 company pulls all of their audience from Twitter, and 177 00:10:30,320 --> 00:10:33,320 Company Number Three pulls all of their audience from organic 178 00:10:33,320 --> 00:10:38,060 search, right, they might have three completely different 179 00:10:38,180 --> 00:10:41,860 target markets, and so the very first step in building that 180 00:10:41,860 --> 00:10:45,280 strategy is to figure out if those people that you think are 181 00:10:45,280 --> 00:10:48,400 your competitors, or you think are having success in what you 182 00:10:48,400 --> 00:10:52,720 do, are actually even targeting the same people that you are. 183 00:10:52,720 --> 00:10:56,020 And so that's the very first step of building a strategy, is 184 00:10:56,020 --> 00:10:59,020 making sure that you are not trying to replicate the 185 00:10:59,020 --> 00:11:03,180 marketing approach of somebody with a different ideal customer 186 00:11:03,180 --> 00:11:07,560 than your own. From there, that's when we go out and we 187 00:11:07,560 --> 00:11:11,220 look at people who seem to be targeting the same types of 188 00:11:11,220 --> 00:11:14,760 customers that would be the ideal customer for our client. 189 00:11:15,240 --> 00:11:18,060 And that's when you start to build a strategy by looking at 190 00:11:18,060 --> 00:11:22,040 where does their traffic come from. We're focused very much on 191 00:11:22,040 --> 00:11:25,280 the organic and content side. So we look at what is their top 192 00:11:25,280 --> 00:11:29,240 performing content? What are the top sources of organic traffic? 193 00:11:29,600 --> 00:11:33,020 What content on their site got the most publicity, got the most 194 00:11:33,020 --> 00:11:36,980 people to link to and mention it, because that starts to help 195 00:11:36,980 --> 00:11:41,260 you build this model of what you should and should not be doing 196 00:11:41,500 --> 00:11:45,580 to appeal to your ideal customer, because if you go and 197 00:11:45,580 --> 00:11:49,960 you just copy somebody else blindly, you might get leads and 198 00:11:49,960 --> 00:11:52,420 you might make sales, but you might find out after a few 199 00:11:52,420 --> 00:11:55,780 months that everybody you work with isn't even close to what 200 00:11:55,780 --> 00:11:59,980 you wanted to be working with when you set out. And so that's 201 00:11:59,980 --> 00:12:02,940 kind of how we go about, you know, at a very high level, 202 00:12:03,180 --> 00:12:08,280 building out a strategy and and also that's where we see most 203 00:12:08,280 --> 00:12:12,840 people run into issues, is that they don't first figure out if 204 00:12:12,840 --> 00:12:16,800 those other people that they perceive as successful are 205 00:12:16,800 --> 00:12:20,420 targeting the same group. And so from there, it's just a matter 206 00:12:20,420 --> 00:12:23,420 of unraveling where their traffic comes from, where 207 00:12:23,420 --> 00:12:25,880 they're where they're advertising, who's linking to 208 00:12:25,880 --> 00:12:30,140 them, what content they have, and you pull that all together, 209 00:12:30,140 --> 00:12:35,420 and that's how you can build a plan that may not be showy, but 210 00:12:35,420 --> 00:12:39,680 it grows sustainably and it gets the right people in front of 211 00:12:39,680 --> 00:12:42,520 you. And that's even something we've applied to our own 212 00:12:42,520 --> 00:12:47,500 business. We're not we're not big on social media. We're not 213 00:12:47,500 --> 00:12:51,460 big on paid advertising, because we found that the ideal 214 00:12:51,460 --> 00:12:56,380 customers we like to work with are searching for the types of 215 00:12:56,380 --> 00:12:59,980 services we offer. They're doing due diligence, they're comparing 216 00:12:59,980 --> 00:13:04,320 some of the top companies, and so for us, that's, that's how we 217 00:13:04,320 --> 00:13:09,120 generate our customers. Is, is by using organic search, because 218 00:13:09,120 --> 00:13:12,840 those are the people that we typically want to work with, 219 00:13:12,840 --> 00:13:16,500 versus the types of leads that often are generated with paid 220 00:13:16,500 --> 00:13:20,120 advertising, social media platforms, things like that. So 221 00:13:21,020 --> 00:13:23,120 it's, it's a really good strategy to follow. 222 00:13:23,120 --> 00:13:27,080 Unfortunately, people get, you know, shiny object syndrome, and 223 00:13:27,080 --> 00:13:29,540 then they go down 100 different rabbit trails, and then they 224 00:13:29,540 --> 00:13:33,500 can't figure out why they're not really gaining traction, or why 225 00:13:33,500 --> 00:13:36,680 they're not getting the right types of people to contact them. 226 00:13:37,520 --> 00:13:41,620 And so that's, that's kind of how we look at at strategy 227 00:13:41,620 --> 00:13:43,960 development and at the highest level. 228 00:13:45,220 --> 00:13:47,920 Robert Plank: And you know, in your answer there, what kept 229 00:13:47,920 --> 00:13:51,880 coming to mind was you mentioned a few times the people right 230 00:13:51,880 --> 00:13:55,780 there. It's easy to say, oh, we'll look at the data, or we'll 231 00:13:55,780 --> 00:13:58,060 invent. Well, think of a bunch of things and see what works. 232 00:13:58,060 --> 00:14:01,680 But what you're saying is, you look at those competitors. You 233 00:14:01,680 --> 00:14:05,580 look at what they're doing, you look at their their audience, 234 00:14:05,580 --> 00:14:07,800 you see, like, the good performing content. There's a 235 00:14:07,800 --> 00:14:10,620 lot of in your thought process. There's a lot of like, okay, 236 00:14:10,620 --> 00:14:13,920 there's these people that are the competitors. There's these 237 00:14:13,920 --> 00:14:18,240 people that are the customers. And it seems like kind of going 238 00:14:18,240 --> 00:14:22,100 from that, that mindset, it's easy, or it's easier to figure 239 00:14:22,100 --> 00:14:27,800 out where to be and what sort of content to create, as opposed to 240 00:14:27,800 --> 00:14:30,740 just kind of, you know, playing any kind of weird games. And 241 00:14:30,740 --> 00:14:34,280 what's also cool is that you mentioned there is that you say 242 00:14:34,280 --> 00:14:39,140 you don't necessarily like the social media or the paid ads as 243 00:14:39,140 --> 00:14:45,040 much you like the the organic content, Google guest posting, 244 00:14:45,040 --> 00:14:49,120 kinds of strategies. And I like that you also, you practice what 245 00:14:49,120 --> 00:14:52,000 you preach. Like I google your name for like, two seconds right 246 00:14:52,000 --> 00:14:56,380 before we got on here, and I saw all the pages of your your, you 247 00:14:56,380 --> 00:14:59,800 know, guest posts on other platforms. You're on SEMrush. 248 00:15:00,000 --> 00:15:02,700 You're on Search Engine Journal. So do you have any like, 249 00:15:02,700 --> 00:15:06,360 interesting story for, like, how that came to be that kind of 250 00:15:06,360 --> 00:15:08,640 high profile thing? Because sometimes you'll see someone 251 00:15:08,640 --> 00:15:12,000 will get a guest blog post on, like, Forbes or entrepreneur, 252 00:15:12,000 --> 00:15:15,660 and then that's kind of all they'll do all year. So as far 253 00:15:15,660 --> 00:15:18,180 as, like, getting on to, like, an SEO rush or a Search Engine 254 00:15:18,180 --> 00:15:21,020 Journal, like, was that? Did that come about as part of your 255 00:15:21,020 --> 00:15:24,680 strategy. And like, did you have to, like, build up to that, or 256 00:15:24,680 --> 00:15:27,980 like, work on them specifically? Or how did you get these kind of 257 00:15:27,980 --> 00:15:31,820 high profile guest posts? And how did that? How did it lead to 258 00:15:31,820 --> 00:15:33,440 that? Yeah, 259 00:15:33,440 --> 00:15:36,200 Travis Bliffin: so really, what's funny is one of the very 260 00:15:36,200 --> 00:15:40,220 first, one of the very first places that I contributed 261 00:15:40,220 --> 00:15:45,040 content to was website magazine, and I did that a few years ago, 262 00:15:45,040 --> 00:15:48,040 and since their website is has changed and a few times, and 263 00:15:48,040 --> 00:15:52,240 it's not as far as I can tell, it's not quite as popular as it 264 00:15:52,240 --> 00:15:57,160 was, but three, four years ago, they had a very engaged 265 00:15:57,160 --> 00:16:03,240 audience, Huge email subscriber list, and so I ran across that 266 00:16:03,240 --> 00:16:06,000 in doing my own research on multiple occasions. And I 267 00:16:06,000 --> 00:16:09,120 thought, well, if I keep seeing this site pop up, they've got to 268 00:16:09,120 --> 00:16:12,240 have a lot of content that's relevant to what I'm doing. So 269 00:16:12,240 --> 00:16:15,900 I've reached out, and I essentially pitched them on a 270 00:16:15,900 --> 00:16:20,900 couple of ideas and and so that was one of the first places that 271 00:16:20,900 --> 00:16:25,400 I wrote for, and then I wrote a couple articles, and they went 272 00:16:25,400 --> 00:16:29,120 over extremely well. And some of them, I think, are still the 273 00:16:29,120 --> 00:16:32,360 more popular articles they've ever had on their site. And so 274 00:16:32,360 --> 00:16:35,780 from there, it actually went to me writing. I wrote for a year 275 00:16:35,780 --> 00:16:42,640 or two, a weekly column for website magazine. And so using 276 00:16:42,640 --> 00:16:45,400 those, I kind of did the LeapFrog approach, where I would 277 00:16:45,400 --> 00:16:48,640 reach out to other sites and say, you know, here's, here's 20 278 00:16:48,640 --> 00:16:51,520 articles I've written about this topic on website magazine. 279 00:16:51,700 --> 00:16:55,840 Here's an idea I've have for your site. And then they would, 280 00:16:55,900 --> 00:16:58,300 they would be more open to it, because they could see some, 281 00:16:58,300 --> 00:17:01,860 some current and good examples. You got the proof. Somebody else 282 00:17:01,860 --> 00:17:05,580 published what you wrote, and then so you do that LeapFrog. 283 00:17:05,580 --> 00:17:09,660 And so you might go from that to business to community, I think 284 00:17:09,660 --> 00:17:13,380 at the time was a big one. And so they kind of leapfrogged 285 00:17:13,380 --> 00:17:18,120 SEMrush right, SEMrush over to Search Engine Journal. So you 286 00:17:18,120 --> 00:17:21,200 just kind of build momentum. And once you get your foot in the 287 00:17:21,200 --> 00:17:26,360 door, then you just kind of move your way up and and so we did 288 00:17:26,360 --> 00:17:31,160 that a lot a couple years ago. We don't guess post as much now 289 00:17:31,160 --> 00:17:35,300 as as a company anymore, and I don't now either, because we 290 00:17:35,300 --> 00:17:39,620 essentially in starting there, that's how we established 291 00:17:39,620 --> 00:17:43,660 ourselves in the space, because we would write content for those 292 00:17:43,660 --> 00:17:47,140 websites about what we do. It would rank because it was on 293 00:17:47,140 --> 00:17:50,740 high authority websites, and we would generate leads before our 294 00:17:50,740 --> 00:17:55,000 own website could generate leads itself, right? And so over the 295 00:17:55,000 --> 00:17:58,240 time, we actually acquired enough links from sites like 296 00:17:58,240 --> 00:18:01,200 that that our website now generates the leads for us, and 297 00:18:01,200 --> 00:18:04,740 so we've been able to be more passive in the places that we 298 00:18:04,740 --> 00:18:08,760 would contribute content to or write for, because we filled up 299 00:18:08,760 --> 00:18:12,360 the pipeline. But going back to beginning, that's, that's how we 300 00:18:12,360 --> 00:18:16,020 started, is we, we made our own website. We needed to get some 301 00:18:16,020 --> 00:18:18,780 good quality links, and the easiest way to do that without a 302 00:18:18,780 --> 00:18:23,300 budget was guest posting. So I created the content. I use the 303 00:18:23,300 --> 00:18:27,860 LeapFrog approach. Fast forward to today. Basically, if you look 304 00:18:27,860 --> 00:18:31,160 at link building services, guest posting services, blogger 305 00:18:31,160 --> 00:18:35,540 outreach services, and a bunch of related terms, we rank for 306 00:18:35,540 --> 00:18:39,320 all of those. So now we don't have to go and contribute 307 00:18:39,320 --> 00:18:44,260 content, because they just, they come to us right. So now we 308 00:18:44,260 --> 00:18:47,200 switch to creating content for our own website. And so that's 309 00:18:47,200 --> 00:18:50,680 really the next evolution, and that's the same approach that we 310 00:18:50,680 --> 00:18:54,580 often would would recommend for clients. You know is, is using 311 00:18:54,580 --> 00:18:59,080 that leapfrogging approach, building up your own authority, 312 00:18:59,080 --> 00:19:01,560 building up your own inbound traffic, and from there, 313 00:19:02,520 --> 00:19:05,940 transitioning into content and and promoting content on your 314 00:19:05,940 --> 00:19:09,960 own website. And so that's that's a really good way to go 315 00:19:09,960 --> 00:19:13,800 from non existent, because when we started, I started the 316 00:19:13,800 --> 00:19:20,040 company myself, and in 2012 had no experience with SEO, had no 317 00:19:20,040 --> 00:19:23,960 experience in business, and didn't have a budget either. So 318 00:19:24,080 --> 00:19:27,380 basically, I picked up a magazine, flipped through, found 319 00:19:27,380 --> 00:19:31,820 this list that had best, you know, best industries to get 320 00:19:31,820 --> 00:19:36,260 into in 2013 and one of those was SEO. And I thought, Man, 321 00:19:36,260 --> 00:19:40,480 this sounds really interesting. And so I started researching it. 322 00:19:40,480 --> 00:19:46,000 I actually went on to, I think it's called Upwork. Now, I 323 00:19:46,000 --> 00:19:48,820 forget what Elance or something like that. Before it used to be 324 00:19:48,820 --> 00:19:53,320 oDesk, oDesk, so I went on to there, and that's actually where 325 00:19:53,320 --> 00:19:56,260 I got some of my very first customers. And all I did was 326 00:19:56,260 --> 00:19:59,440 write blog content for them, right? So I was learning about 327 00:19:59,440 --> 00:20:02,940 SEO. At the time, and I was writing blog content because, 328 00:20:02,940 --> 00:20:05,520 you know, optimized blog content was part of it. So I'm like, 329 00:20:05,520 --> 00:20:09,000 Well, this is, you don't really mess this up, and it's a good, 330 00:20:09,120 --> 00:20:11,400 you know, way to start making some money while you're still 331 00:20:11,400 --> 00:20:16,920 learning. And so that actually led to my first SEO client. Is, 332 00:20:16,920 --> 00:20:20,780 is somebody hired me for creating blog content, and then 333 00:20:20,780 --> 00:20:24,200 after a little while, you know, I started to talk to him about 334 00:20:24,200 --> 00:20:27,380 SEO, told him, you know, essentially, I'm pretty new at 335 00:20:27,380 --> 00:20:31,040 this, but I think I've got a really strong grasp. You know, 336 00:20:31,040 --> 00:20:33,440 they paid me a little bit of money, and I did a lot of work, 337 00:20:33,440 --> 00:20:35,840 and at the end of the day, it worked out for him really well. 338 00:20:36,320 --> 00:20:40,960 And so that's, that's where I started. So it's just a matter 339 00:20:40,960 --> 00:20:45,820 of starting and then building steps along the way. I saw 340 00:20:45,820 --> 00:20:49,540 something the other day somewhere on social media, and 341 00:20:49,540 --> 00:20:52,960 it said, you know, don't compare your chapter one to somebody 342 00:20:52,960 --> 00:20:57,580 else's chapter 17. And it was that famous photo of Jeff Bezos 343 00:20:57,580 --> 00:21:01,800 where he's got the desk that he made himself, and amazon.com is 344 00:21:01,800 --> 00:21:05,160 like, spray painted on the wall. Yeah, it's like, graffiti, yes, 345 00:21:05,520 --> 00:21:09,720 yeah, absolutely. And so that's that's kind of we started, where 346 00:21:09,720 --> 00:21:13,800 a lot of people start basically non existent, no experience, no 347 00:21:13,800 --> 00:21:16,800 budget, and then we just leapfrogged. And we applied that 348 00:21:16,800 --> 00:21:20,840 leapfrogging approach to to building a business. Same thing 349 00:21:20,840 --> 00:21:24,260 to guest posting. And there's a lot of good lessons that we 350 00:21:24,260 --> 00:21:28,280 derive from that that we still apply to stuff today, just on 351 00:21:28,280 --> 00:21:30,620 different levels and in different volumes and things 352 00:21:30,620 --> 00:21:34,940 like that. But the LeapFrog approaches is really a great way 353 00:21:34,940 --> 00:21:38,480 to start to build up that authority. So you know, a lot of 354 00:21:38,480 --> 00:21:41,860 people are thinking like, well, I'd love to write for X, Y or Z, 355 00:21:41,860 --> 00:21:45,520 but they won't even answer me. So that's where you got to put 356 00:21:45,520 --> 00:21:48,340 in some work up front. And you got to find sites that are a 357 00:21:48,340 --> 00:21:52,840 couple tiers down the ladder and then work your way up to it, you 358 00:21:52,840 --> 00:21:57,880 know, and that that has worked for many years now, and and it 359 00:21:57,880 --> 00:22:01,020 also is, I think, as social media, as influencer marketing, 360 00:22:01,020 --> 00:22:04,440 all those things continue to grow in popularity, then you're 361 00:22:04,440 --> 00:22:07,560 going to see that same type of approach even applied across 362 00:22:07,560 --> 00:22:12,000 those so it's kind of an evergreen strategy. In this 363 00:22:12,000 --> 00:22:15,840 case, that's how we that's how we got those placements, and 364 00:22:15,840 --> 00:22:20,100 that's how we kind of built from obscurity into, you know, very 365 00:22:20,100 --> 00:22:23,840 passively, getting a lot of really high profile gigs to work 366 00:22:23,840 --> 00:22:24,440 on all the time. 367 00:22:25,400 --> 00:22:27,500 Robert Plank: Yeah, and there's a lot of good, good stuff to 368 00:22:27,500 --> 00:22:30,260 think about in there and that. And so you say that you have 369 00:22:30,260 --> 00:22:32,960 these, these blog posts, and a lot of them, you know, you did, 370 00:22:32,960 --> 00:22:35,780 like, a set amount, and then that's all you had to do it. It 371 00:22:35,780 --> 00:22:39,500 still pays off. You still rank. And that's reassuring, because 372 00:22:39,620 --> 00:22:42,520 many times, like when we think about, like, you know, starting 373 00:22:42,520 --> 00:22:47,680 on just, just getting, like, a gig, a job, one freelance 374 00:22:47,680 --> 00:22:51,400 client, and then, like, doing some for yourself, and getting 375 00:22:51,400 --> 00:22:54,160 getting more and more higher profile, it's easy to get 376 00:22:54,160 --> 00:22:57,280 overwhelmed. It's a think, oh, man, I need to, like, send 10 377 00:22:57,280 --> 00:23:00,960 proposals a day. I need to write, you know, three articles 378 00:23:00,960 --> 00:23:04,740 a week. It's easy to, like, talk yourself out of something before 379 00:23:04,740 --> 00:23:09,540 you have even started, but then, like, I like how things worked 380 00:23:09,540 --> 00:23:12,660 out for you, how you said, like, You did all you did this, and 381 00:23:12,660 --> 00:23:15,180 then, you know, the weekly column, and then you're able to 382 00:23:15,180 --> 00:23:18,000 get more and more. And then once you got a certain amount out 383 00:23:18,000 --> 00:23:21,440 there, then that was like, as much traffic, as many clients as 384 00:23:21,440 --> 00:23:26,300 your agency could handle. So that does not necessarily have 385 00:23:26,300 --> 00:23:29,840 to be forever, or it could even switch over to easier things 386 00:23:29,840 --> 00:23:32,180 like, I mean, technically, you're still guest posting 387 00:23:32,180 --> 00:23:34,820 right? You're guest posting right this second on a podcast 388 00:23:34,820 --> 00:23:38,240 with me. It's just an audio form, not something that took 389 00:23:38,240 --> 00:23:41,380 you hours or days to write. It's just You were here for 2030, 390 00:23:41,620 --> 00:23:43,900 minutes. We knock out an episode, and you're still 391 00:23:43,900 --> 00:23:47,500 getting yourself and your agency out there. But maybe things get 392 00:23:47,500 --> 00:23:53,320 easier over time. As we get the list, the email list built up, 393 00:23:53,320 --> 00:23:57,160 once we get the clients, and the ad budget built up, and all 394 00:23:57,160 --> 00:24:01,620 those search engine rankings, all those things, things can get 395 00:24:01,680 --> 00:24:05,100 easier. So that's really reassuring. And so with all the 396 00:24:05,460 --> 00:24:08,940 possibilities out there, with all the things that people can 397 00:24:08,940 --> 00:24:13,200 and should be doing with the outreach and the link building 398 00:24:13,200 --> 00:24:15,840 and the SEO and all that, I'm sure some people are curious 399 00:24:15,900 --> 00:24:20,300 about what you and your agency can do for them. So do you feel 400 00:24:20,300 --> 00:24:22,820 like talking about that and packing some of that stuff? 401 00:24:23,420 --> 00:24:28,160 Travis Bliffin: Yeah, so, I mean, the the big thing is, if 402 00:24:28,160 --> 00:24:32,240 you have, or if you don't yet have the content that is 403 00:24:32,240 --> 00:24:37,340 targeted for the types of people you want to attract, then we are 404 00:24:37,340 --> 00:24:42,220 able to help you determine what types of content and what types 405 00:24:42,220 --> 00:24:47,380 of even keywords and topics are going to appeal to the right 406 00:24:47,380 --> 00:24:49,540 type of audience. And that's kind of where I go back to 407 00:24:49,540 --> 00:24:53,320 saying that you have to avoid going down that trap where 408 00:24:53,320 --> 00:24:56,020 you're trying to replicate what you see other people doing, 409 00:24:56,380 --> 00:24:59,020 because they may or may not be trying to get the same kind of 410 00:24:59,020 --> 00:25:01,920 audience that you are. Yeah, so that's the first part. Is we 411 00:25:01,920 --> 00:25:05,040 help people figure out what content, what information, what 412 00:25:05,040 --> 00:25:10,200 message do you need to put out there in order to get the right 413 00:25:10,200 --> 00:25:14,580 type of people to come to you right? And then the second part 414 00:25:14,580 --> 00:25:17,700 of that is, we help them figure out how, through organic 415 00:25:17,700 --> 00:25:21,920 outreach, can we promote this so how can we get people to mention 416 00:25:21,920 --> 00:25:26,720 it, share it or link to it? And that's really where our agency 417 00:25:26,720 --> 00:25:31,760 specializes is, in creating and guiding the content and then 418 00:25:31,760 --> 00:25:35,420 promoting that content so that it gains visibility organically. 419 00:25:35,720 --> 00:25:38,360 And that could be through your own website ranking. That could 420 00:25:38,360 --> 00:25:41,860 be through getting you to contribute to websites on which 421 00:25:41,980 --> 00:25:45,100 your content is going to rank, and you'll get leads that way. 422 00:25:46,240 --> 00:25:51,040 But that in a nutshell, is what we do. It's all that we do now. 423 00:25:51,040 --> 00:25:55,060 We started out much broader as an SEO agency, and we've really 424 00:25:55,060 --> 00:26:00,120 narrowed in on that particular area as as our specialty. So 425 00:26:00,120 --> 00:26:05,880 basically, if your difficulty is getting the right type of people 426 00:26:05,880 --> 00:26:10,800 to contact you, then that's where we can come in and help by 427 00:26:10,800 --> 00:26:15,300 using content and content promotion. I was on a podcast a 428 00:26:15,300 --> 00:26:20,420 few years ago, and he Mike Campion, he said something that 429 00:26:20,420 --> 00:26:25,100 kind of stuck out to me. Said, the easiest thing to sell is the 430 00:26:25,100 --> 00:26:29,120 thing that people want, right? And so some people think like, 431 00:26:29,240 --> 00:26:32,720 well, I have to come up with this crazy offer, or this 432 00:26:32,720 --> 00:26:38,300 unbelievable offer, or I have to make it like, super cheap. They 433 00:26:38,300 --> 00:26:40,960 go through all these things of trying to figure out how to make 434 00:26:40,960 --> 00:26:45,760 something that people want, but what you really have to do is 435 00:26:45,880 --> 00:26:50,440 find the people who already want what you've made, right? And if 436 00:26:50,440 --> 00:26:53,200 there's nobody who wants what you've made, don't make it. Stop 437 00:26:53,200 --> 00:26:55,780 making it. Make something different, right? You run into a 438 00:26:55,780 --> 00:26:59,500 problem. But if you focus all your efforts on finding people 439 00:26:59,500 --> 00:27:04,500 who want exactly what you offer. You're going to keep them around 440 00:27:04,500 --> 00:27:07,680 for a really long time. They're going to be very happy with what 441 00:27:07,680 --> 00:27:11,580 you do, and you're going to be really happy with them, because 442 00:27:11,760 --> 00:27:15,540 they don't want you to change everything you do to a different 443 00:27:15,540 --> 00:27:18,480 kind of service. Because all that means is that you didn't 444 00:27:18,480 --> 00:27:22,340 find the right customer in the first place, and so that, you 445 00:27:22,340 --> 00:27:24,740 know, Link building is link building. We build links, and it 446 00:27:24,740 --> 00:27:27,860 helps people rank higher in Google. That's what it is. But 447 00:27:27,860 --> 00:27:33,980 at a at a higher level, what we do is help people get the people 448 00:27:34,100 --> 00:27:38,540 that actually want exactly what they're offering. They're in the 449 00:27:38,540 --> 00:27:41,440 right stage, they're in the right budget, they have the 450 00:27:41,440 --> 00:27:45,340 right mindset, they have the right expectations, and we do 451 00:27:45,340 --> 00:27:49,720 that by creating content that appeals to those people. And so 452 00:27:49,780 --> 00:27:54,040 that is, in my mind, one of the most effective ways. And it's 453 00:27:54,040 --> 00:27:57,700 not only with organic you can do the same thing with audiences on 454 00:27:57,700 --> 00:28:01,800 paid ads, with audiences on social media, with email list, 455 00:28:02,340 --> 00:28:07,800 but if you can find the people who love what you're doing, it 456 00:28:07,800 --> 00:28:12,180 makes business so easy. We keep customers for multiple years. 457 00:28:12,480 --> 00:28:15,900 The industry average is like three to six months. We have 458 00:28:15,900 --> 00:28:19,380 customers that have been with us since we started, right and 459 00:28:19,380 --> 00:28:22,520 that's just really unheard of a lot of times, and it's because 460 00:28:23,060 --> 00:28:27,740 maybe two out of 10 people that come to us are that right fit 461 00:28:27,740 --> 00:28:31,280 with the right expectations and the right thing for our service. 462 00:28:31,280 --> 00:28:33,500 And those two people get in, and the other eight people, 463 00:28:33,920 --> 00:28:36,500 unfortunately, they don't, because they're not the right 464 00:28:36,500 --> 00:28:41,080 fit to benefit from what we do, and so we like to practice what 465 00:28:41,080 --> 00:28:43,660 we preach. That's how we run our business, that's how we've grown 466 00:28:43,660 --> 00:28:47,620 our business. And then when, when clients do hire us to work 467 00:28:47,620 --> 00:28:51,220 with them, we go through a very similar process, and they may 468 00:28:51,220 --> 00:28:56,200 already have a lot of very clearly defined buyer personas, 469 00:28:56,560 --> 00:29:00,160 and so they task us with finding what topics are are appealing 470 00:29:00,160 --> 00:29:03,300 most of those buyer personas, or maybe they even have the 471 00:29:03,300 --> 00:29:06,720 content, and they just need to promote that content through 472 00:29:06,720 --> 00:29:10,260 outreach. And so we can work in in different phases of that 473 00:29:10,260 --> 00:29:15,180 process, but at the end of the day, that's how we help, is we 474 00:29:15,180 --> 00:29:19,980 facilitate the completion of that from identifying exactly 475 00:29:19,980 --> 00:29:23,180 who you want to be your customer through making sure they can 476 00:29:23,180 --> 00:29:27,140 find, find the information that you've put out there to attract 477 00:29:27,140 --> 00:29:27,440 them. 478 00:29:28,820 --> 00:29:31,940 Robert Plank: I mean that that is, that's a simple but powerful 479 00:29:31,940 --> 00:29:36,620 idea, that we might be making things way too hard on ourselves 480 00:29:36,620 --> 00:29:40,600 by trying to, trying to convince people a bit too much about what 481 00:29:40,600 --> 00:29:43,840 we have for offer. Why not find the people, like you said, who 482 00:29:43,900 --> 00:29:46,360 are already looking for that? I mean, if you're the if you're 483 00:29:46,360 --> 00:29:49,480 the plumber in town, find people who with the busted water 484 00:29:49,480 --> 00:29:52,360 heater, right? Don't, don't try to talk them into this thing. 485 00:29:52,420 --> 00:29:54,700 And there's enough people out. There's and there are people, 486 00:29:54,700 --> 00:29:57,340 you know, looking for, anxious to their problems. I mean, that 487 00:29:57,340 --> 00:30:00,480 makes total sense. And like you said, also many times. Times we 488 00:30:00,480 --> 00:30:04,980 might be competing with the wrong person pursuing the wrong 489 00:30:04,980 --> 00:30:07,440 thing, or just kind of need a better, a little bit better 490 00:30:07,440 --> 00:30:10,380 strategy. And so you say that people might be at these 491 00:30:10,380 --> 00:30:14,520 different phases in their kind of, in their master plan, there 492 00:30:14,520 --> 00:30:17,040 they might be like, you know, targeting, or need to be doing 493 00:30:17,040 --> 00:30:20,480 outreach. So how do people get in touch with you and your 494 00:30:20,480 --> 00:30:23,300 agency and schedule a call or something like that. How do they 495 00:30:23,300 --> 00:30:25,760 take the next step and reach out? Yeah, 496 00:30:25,760 --> 00:30:29,480 Travis Bliffin: so if they, if they go to stellarco.com then 497 00:30:29,480 --> 00:30:32,660 there's a lot of requests to consultation buttons throughout 498 00:30:32,660 --> 00:30:36,200 the website and forms. So it's, it's pretty easy to find where 499 00:30:36,200 --> 00:30:39,440 to actually contact us, but basically what we do with with 500 00:30:39,440 --> 00:30:43,900 anybody who contacts us, we schedule a quick introductory 15 501 00:30:43,900 --> 00:30:48,160 minute call, and the reason we do that is so we can hear about 502 00:30:48,160 --> 00:30:52,660 them about what they want to accomplish. And within that 15 503 00:30:52,660 --> 00:30:55,300 minutes, we generally get a pretty good idea of whether or 504 00:30:55,300 --> 00:30:59,920 not it makes sense to schedule a second call and then kind of 505 00:30:59,980 --> 00:31:02,820 start to unpack very specifically what they're trying 506 00:31:02,820 --> 00:31:06,900 to do, where they're at all those things. So it's a pretty 507 00:31:06,900 --> 00:31:10,680 smooth process with us. You request a consultation, I'll be 508 00:31:10,680 --> 00:31:14,940 the one on the 15 minute call in the history of our company. We 509 00:31:14,940 --> 00:31:18,960 just don't have salespeople. We tried it out a few times when we 510 00:31:18,960 --> 00:31:22,040 did the SEO agency thing. And what we found is that 511 00:31:22,040 --> 00:31:25,700 salespeople have a tendency to want to let four of 10 people 512 00:31:25,700 --> 00:31:28,640 through, instead of the two of 10 people that really will have 513 00:31:28,640 --> 00:31:33,200 the most benefit. And so that's that's another key part of what 514 00:31:33,200 --> 00:31:37,340 we do, is every single customer that is works with our company 515 00:31:38,240 --> 00:31:41,620 talks to me, and then I figure out if they're actually going to 516 00:31:41,620 --> 00:31:46,360 be a good fit or not a good fit. And then from there, I kind of 517 00:31:46,360 --> 00:31:50,020 help facilitate that whole sales process with them, the 518 00:31:50,020 --> 00:31:53,620 consultant process, bringing them on so it's a it's a 519 00:31:53,620 --> 00:31:56,260 completely different experience once you do reach out to us, 520 00:31:56,260 --> 00:32:00,720 because I'm not a salesperson, I started as an SEO person with no 521 00:32:00,720 --> 00:32:04,440 sales or business experience, and so we approach everything 522 00:32:04,440 --> 00:32:07,740 from that. It's as if we own the website ourself, and we're 523 00:32:07,740 --> 00:32:10,620 trying to figure out, what can we do to improve this website, 524 00:32:10,620 --> 00:32:14,520 or should we let the website go same thing? So stellar seo.com, 525 00:32:15,120 --> 00:32:19,080 fill out the form. We'll get to get on a call, and you know, 526 00:32:19,140 --> 00:32:22,760 then I'll hear, hear whatever it is that the issues you're 527 00:32:22,760 --> 00:32:25,160 having, where you're at, what you're trying to do, and from 528 00:32:25,160 --> 00:32:28,700 there, you know, we'll, we'll figure out if it makes sense to 529 00:32:28,700 --> 00:32:31,700 continue the conversation, or if it, if there's a different type 530 00:32:31,700 --> 00:32:34,700 of service or or marketing channel, or something else, it 531 00:32:34,700 --> 00:32:37,820 would probably be a better fit for you. So that's, that's how 532 00:32:37,820 --> 00:32:39,560 we approach it. Well, 533 00:32:39,560 --> 00:32:42,280 Robert Plank: fantastic. Well, that place to go is stellar 534 00:32:42,280 --> 00:32:48,820 seo.com that's S, T, E, L, L, A, R, seo.com and you mentioned a 535 00:32:48,820 --> 00:32:51,280 few times in there Travis, and you mentioned it just now that 536 00:32:51,280 --> 00:32:55,840 there's this, this concept of being a good fit or not. So you 537 00:32:55,840 --> 00:33:00,240 out there in podcast land, you know that you need to get more 538 00:33:00,240 --> 00:33:04,140 customers, build the list, get the traffic, get more reach. But 539 00:33:04,140 --> 00:33:06,540 you might be a little unsure if you're the right fit or not. 540 00:33:06,540 --> 00:33:09,480 Well, this is the way to find out if you are the right fit or 541 00:33:09,480 --> 00:33:13,440 not the right fit, by going to stellar seo.com fill in the form 542 00:33:13,440 --> 00:33:16,800 to get that consultation. And that way you can be a chatting 543 00:33:16,800 --> 00:33:20,280 with Travis, the man, the myth, the legend himself, on that 15 544 00:33:20,280 --> 00:33:24,200 minute call. Soon enough, stellar seo.com we will see you 545 00:33:24,200 --> 00:33:27,680 there. And thanks Travis for stopping by and giving, giving 546 00:33:27,680 --> 00:33:30,500 us a ton of ideas and kind of pushing us in the right 547 00:33:30,500 --> 00:33:33,440 direction, telling us where we need to go. I appreciate it very 548 00:33:33,440 --> 00:33:33,920 much. Hey, 549 00:33:34,160 --> 00:33:36,020 Travis Bliffin: thanks for having me. I appreciate it. And 550 00:33:36,020 --> 00:33:39,140 like I said, I always love to, love to talk about SEO and link 551 00:33:39,140 --> 00:33:42,340 building and content. It gets me off, gets me fired up. The 552 00:33:42,340 --> 00:33:46,480 competitive part, you know, it's just, it's fun. It's I just love 553 00:33:46,480 --> 00:33:49,720 what I do. And so that's, I know that that's a select group of 554 00:33:49,720 --> 00:33:52,180 people who actually get to say that they really love what they 555 00:33:52,180 --> 00:33:55,060 do. So if you're out there thinking about making a switch 556 00:33:55,060 --> 00:33:58,600 and doing something different, I'm telling you I did, and it's 557 00:33:58,660 --> 00:33:59,920 best decision I ever made. You 558 00:34:03,660 --> 00:34:05,700 Robert Plank: thanks for listening to today's program. 559 00:34:05,760 --> 00:34:09,840 Start from the beginning or view past episodes at marketer of the 560 00:34:09,840 --> 00:34:12,540 day.com/episodes, you.