1 00:00:00,000 --> 00:00:03,840 Robert Plank: Marketer of the Day episode 761, clients and 2 00:00:03,840 --> 00:00:07,320 community, grow your Facebook group with Landon Stewart, Hey 3 00:00:12,000 --> 00:00:15,180 everyone, and welcome back to the marketer of the day podcast. 4 00:00:15,180 --> 00:00:20,180 We are here with Landon Stewart from clientsandcommunity.com and 5 00:00:20,180 --> 00:00:24,140 we are missing out on Chris Stapleton, but we will have fun 6 00:00:24,140 --> 00:00:27,680 without him. We are going to be talking about building client 7 00:00:27,740 --> 00:00:31,520 getting Facebook groups, and Chris and Landon got their start 8 00:00:31,520 --> 00:00:34,700 by consulting with seven and eight figure brands, helping 9 00:00:34,700 --> 00:00:37,520 them build thriving communities around their programs and 10 00:00:37,520 --> 00:00:40,360 generate millions with additional revenue. And we are 11 00:00:40,360 --> 00:00:45,040 going to talk about the way that Tony Robbins and Dean grant 12 00:00:45,040 --> 00:00:48,220 Graziosi marketing team said that landed. And Chris are 13 00:00:48,220 --> 00:00:51,820 revolutionary, revolutionary sizing. Can't talk today. That's 14 00:00:51,820 --> 00:00:55,840 okay, the way coaches market online. And so it's not just me 15 00:00:55,900 --> 00:00:59,500 revolutionizing the way coaches market online. So we're talking 16 00:00:59,500 --> 00:01:02,580 about Facebook groups, how to do it, what the secrets are 17 00:01:02,580 --> 00:01:04,200 landing. Glad to be talking to you. 18 00:01:04,200 --> 00:01:06,000 Landon Stewart: Robert, thanks so much for having me on today. 19 00:01:06,000 --> 00:01:08,460 Man, I'm really excited to be here. Provide some value, 20 00:01:09,180 --> 00:01:11,760 Robert Plank: and I excited to have you on here. And it seems 21 00:01:11,760 --> 00:01:15,120 like you always hear about that, right? Provide value, but it's, 22 00:01:15,120 --> 00:01:17,400 it's easier said than done, right? And there's always that, 23 00:01:17,400 --> 00:01:20,040 that problem of saying like, well, I have to figure out 24 00:01:20,100 --> 00:01:24,860 what's the next post I'll make on social media? Or am I gonna 25 00:01:24,860 --> 00:01:27,620 like, go into some group and like, ask some question and get 26 00:01:27,620 --> 00:01:29,960 all these comments, make all these all these reach outs, all 27 00:01:29,960 --> 00:01:34,160 these messages. It seems like a big mess. It seems like a select 28 00:01:34,160 --> 00:01:37,700 few have this community thing figured out, and a lot of people 29 00:01:37,700 --> 00:01:41,320 are just kind of spinning their wheels, playing around, but not 30 00:01:41,320 --> 00:01:44,200 getting a lot of results. So what the heck are a lot of us 31 00:01:44,200 --> 00:01:45,940 missing out on? What's the secret? 32 00:01:46,480 --> 00:01:48,820 Landon Stewart: Yeah, I mean, well, that that's exactly what I 33 00:01:48,820 --> 00:01:51,820 can touch on here today. You know, we're safes, and I so 34 00:01:51,820 --> 00:01:54,400 again, Chris, you couldn't be with us here today, but safe 35 00:01:54,400 --> 00:01:57,220 tonight. We've gotten really, really good at Facebook groups. 36 00:01:57,220 --> 00:02:00,780 We actually, we've been doing Facebook groups now for almost 37 00:02:00,780 --> 00:02:05,820 five years. So we met each other back at the end of 2015 we had a 38 00:02:05,820 --> 00:02:09,660 mutual mentor. His name is Mark Overson. He was kind of like a 39 00:02:09,660 --> 00:02:12,180 godfather of, kind of the internet marketing industry, in 40 00:02:12,180 --> 00:02:14,880 a way. He kind of came up with with Russell Brunson and those 41 00:02:14,880 --> 00:02:18,600 guys early on, Unfortunately, he passed away in 2018 due to 42 00:02:18,600 --> 00:02:22,220 cancer. But I flew out to an event that he was hosting at the 43 00:02:22,220 --> 00:02:25,820 end of 2015 I met Mark for the very first time I had. I met 44 00:02:25,820 --> 00:02:28,880 stapes for the very first time, and the three of us, we all kind 45 00:02:28,880 --> 00:02:32,000 of like hit it off. And so Mark, he had a couple of companies 46 00:02:32,000 --> 00:02:34,760 that he was building, and so he brought stapes and I in to kind 47 00:02:34,760 --> 00:02:38,360 of work with him inside of his companies, almost in like an 48 00:02:38,360 --> 00:02:42,580 apprenticeship type role. And he was a massive culture guy. He 49 00:02:42,580 --> 00:02:45,700 even consulted with the NFL and their youth programs and their 50 00:02:45,700 --> 00:02:48,220 culture and community and things like that. So he's this big 51 00:02:48,220 --> 00:02:51,820 culture guy. And he had a Facebook group of a few 1000 52 00:02:51,820 --> 00:02:54,940 clients that he had been, that he had generated over, you know, 53 00:02:54,940 --> 00:02:58,300 a decade of Internet Marketing. And so is inside of this client 54 00:02:58,300 --> 00:03:00,960 Facebook group that Mark starts teaching, saves, and I had a 55 00:03:00,960 --> 00:03:03,960 really rally and lead communities. So he taught us how 56 00:03:03,960 --> 00:03:07,140 to write in a way that's compelling, how to do videos and 57 00:03:07,140 --> 00:03:08,940 speak in a way that's compelling, in a way that 58 00:03:08,940 --> 00:03:12,060 rallies people and things like this. And over the span of a 59 00:03:12,060 --> 00:03:14,700 couple of years, we got really, really good at it to where this 60 00:03:14,700 --> 00:03:18,180 client group was, like, popping with energy. And so it was 61 00:03:18,180 --> 00:03:22,340 January of 2018 a couple of years in or we get the idea of, 62 00:03:22,340 --> 00:03:26,180 like, what if we took this stuff that works so well in a client 63 00:03:26,180 --> 00:03:30,020 Facebook group and we brought it to like, an open, public 64 00:03:30,020 --> 00:03:32,840 Facebook group that anybody could join, and instead of a way 65 00:03:32,840 --> 00:03:36,200 to serve clients, use it as a way to generate clients. And we 66 00:03:36,200 --> 00:03:39,260 had seen others kind of doing it. So we started our very first 67 00:03:39,260 --> 00:03:43,900 group back in January 2018 and like you just touched on and 68 00:03:43,900 --> 00:03:48,100 what a lot of you probably have experienced once we started the 69 00:03:48,100 --> 00:03:51,100 group, we had no idea what to do next. It's like, okay, so we've 70 00:03:51,100 --> 00:03:53,440 got the group. It's like, now what? How do we get people to 71 00:03:53,440 --> 00:03:57,640 like, join this thing at scale? How do we get like? How do we 72 00:03:57,640 --> 00:04:01,320 convert the people into clients? What do we talk about inside of 73 00:04:01,320 --> 00:04:04,440 the group that like builds value with the people inside, and 74 00:04:04,440 --> 00:04:07,080 we're in like, the coaching space too. So it's like, how can 75 00:04:07,080 --> 00:04:10,140 we provide value in a way that people like us without giving 76 00:04:10,140 --> 00:04:13,800 like everything away, so there's still incentive to like purchase 77 00:04:13,800 --> 00:04:17,280 from us. So how do we do all these things? And so it took us 78 00:04:17,340 --> 00:04:20,960 a couple of years to really figure it out. We started 79 00:04:20,960 --> 00:04:25,220 getting kind of pretty good at it towards the end of 2019 and 80 00:04:25,220 --> 00:04:28,220 then January of this year, about two years into kind of the group 81 00:04:28,220 --> 00:04:30,680 game, we started a brand new group from scratch. And this 82 00:04:30,680 --> 00:04:33,140 year, in the last 11 months, you've grown it from zero to 83 00:04:33,200 --> 00:04:36,860 nearly 20,000 people. We've done about $3 million in revenue 84 00:04:36,860 --> 00:04:39,260 inside of that thing. And now today, we work with a lot of 85 00:04:39,260 --> 00:04:41,260 clients on kind of how they can build these groups for 86 00:04:41,260 --> 00:04:41,740 themselves. 87 00:04:42,640 --> 00:04:44,740 Robert Plank: Craziness, and I mean, you were talking about, 88 00:04:44,740 --> 00:04:47,620 like, all these, these things, like, there's like, 20 problems 89 00:04:47,620 --> 00:04:50,860 at once, right? Like you said, there's like, I joined, I 90 00:04:50,860 --> 00:04:54,340 started a group now, what? How do I get people in it? How do we 91 00:04:54,400 --> 00:04:59,080 keep people excited, engaged, talking, find the time for that. 92 00:04:59,080 --> 00:05:02,520 How do we. We deliver some cool value, but also leave them 93 00:05:02,520 --> 00:05:06,960 thirsty enough to pay us money and so. So, yeah, you said that. 94 00:05:06,960 --> 00:05:10,320 So this, this year, is when things are really taking off. So 95 00:05:10,320 --> 00:05:13,200 like, were there any like, roadblocks along along the way, 96 00:05:13,200 --> 00:05:17,100 like, building to like, 20,000 members? Like, did it like level 97 00:05:17,100 --> 00:05:19,800 off? Or did you have difficulties at like, 5000 or 98 00:05:19,800 --> 00:05:22,580 10,000 or was it just smooth sailing the whole time? 99 00:05:22,940 --> 00:05:25,940 Landon Stewart: So this year, it's been pretty streamlined. 100 00:05:26,540 --> 00:05:30,320 Our first couple of years, though, it wasn't at all so when 101 00:05:30,320 --> 00:05:32,840 we started, so I can kind of touch so let me work with our 102 00:05:32,840 --> 00:05:35,300 clients. You know, there's three things we typically help with. 103 00:05:35,300 --> 00:05:37,700 It's, you know, number one, growth. Number two, content, 104 00:05:37,700 --> 00:05:39,680 what do you say in the group? And then number two, the 105 00:05:39,680 --> 00:05:42,760 conversion piece. And so for us, the first big struggle that we 106 00:05:42,760 --> 00:05:45,700 had, first big roadblock is, yeah, like, how do we get folks 107 00:05:45,700 --> 00:05:49,000 joining the group? And so for us, when we first started our 108 00:05:49,000 --> 00:05:51,760 group, there was no one like running ads in a face groups. At 109 00:05:51,760 --> 00:05:54,400 the time, even today, we're probably some of the only people 110 00:05:54,400 --> 00:05:57,100 that do it us and our us and our clients and the people that copy 111 00:05:57,100 --> 00:06:01,320 us. But there was no one running ads into groups in 2018 and so 112 00:06:01,320 --> 00:06:04,020 everyone was kind of like the other people are teaching groups 113 00:06:04,020 --> 00:06:06,480 who have some courses and things. And like the way to do 114 00:06:06,480 --> 00:06:08,940 is kind of what you touched on the very beginning. It's like we 115 00:06:08,940 --> 00:06:12,000 do is you go into other people's Facebook groups. You provide 116 00:06:12,000 --> 00:06:14,520 value in their groups. And by provide value, what they really 117 00:06:14,520 --> 00:06:18,300 mean is you poach people from their Facebook groups. You get 118 00:06:18,300 --> 00:06:20,480 them to add you as a friend, and then you hope that they 119 00:06:20,480 --> 00:06:23,120 eventually will find your Facebook group and you just like 120 00:06:23,120 --> 00:06:27,140 sling, DMS, right? That was kind of like the growth method in 121 00:06:27,140 --> 00:06:30,020 2018 and we did some of that in the beginning, and actually kind 122 00:06:30,020 --> 00:06:32,780 of started working a little bit. We started getting like 2030 123 00:06:33,020 --> 00:06:35,540 people a day joining your group. What we found that was a lot of 124 00:06:35,540 --> 00:06:37,580 the people joining the group at that time, they were super 125 00:06:37,580 --> 00:06:39,920 qualified. They weren't really targeted. They weren't really 126 00:06:39,920 --> 00:06:42,520 the people that we wanted to join our Facebook group. So our 127 00:06:42,640 --> 00:06:45,160 group was growing, but we still weren't creating revenue from 128 00:06:45,160 --> 00:06:47,800 it. I can touch on more of that here in a second. And then it 129 00:06:47,800 --> 00:06:51,280 was about the midway through 2019, so same time before we 130 00:06:51,280 --> 00:06:54,220 started Facebook groups, we were both kind of like, paid ad guys 131 00:06:54,220 --> 00:06:56,560 that that's kind of where we both got our star we both had. 132 00:06:56,560 --> 00:06:59,320 Our first success was running paid ads. So we're like, you 133 00:06:59,320 --> 00:07:01,860 know what if we took like, these principles of paid advertising 134 00:07:01,860 --> 00:07:05,280 that we used to do, and we applied them into this Facebook 135 00:07:05,280 --> 00:07:07,800 group, and we ran ads to the group. Like, what happened? So 136 00:07:07,800 --> 00:07:10,560 it's like middle 2019, we started kind of playing around 137 00:07:10,560 --> 00:07:13,020 with running ads to the group. We didn't really figure out the 138 00:07:13,020 --> 00:07:15,960 best way to do it until about January this year. And so today, 139 00:07:15,960 --> 00:07:18,300 you know, we've grown the group this year from zero to 20,000 140 00:07:18,600 --> 00:07:23,240 people. Like, 80 to 90% of that growth isn't organic, like we're 141 00:07:23,240 --> 00:07:25,700 not posting other people's groups at all. We don't DM 142 00:07:25,760 --> 00:07:28,820 anybody at all. We grow a group by about 100 to 150 people a 143 00:07:28,820 --> 00:07:32,840 day, and it all comes from paid advertising. So we run ads on 144 00:07:32,840 --> 00:07:35,720 Facebook, into the Facebook group, and there's strategy 145 00:07:35,720 --> 00:07:37,340 behind that I can touch on in a second. 146 00:07:38,360 --> 00:07:42,760 Robert Plank: Okay, and I'm 90% sure I've seen your guys ads, 147 00:07:42,760 --> 00:07:45,220 but you know how it is these days, all the ads kind of look 148 00:07:45,220 --> 00:07:48,220 the same, and they all sort of run together. And I but I don't 149 00:07:48,220 --> 00:07:51,100 think, I don't think I've joined the group. I think I've joined 150 00:07:51,100 --> 00:07:53,620 some other, a couple other groups that are like, named, 151 00:07:53,620 --> 00:07:57,160 like blank and blank. So that's might be why I'm getting a 152 00:07:57,160 --> 00:07:59,860 little bit confused. But so you're and you're throwing out 153 00:07:59,860 --> 00:08:02,880 some, some cool, crazy, huge numbers, right? Because 154 00:08:02,880 --> 00:08:05,220 sometimes when you talk about, like, especially like, growing a 155 00:08:05,220 --> 00:08:09,120 group, it's like, well, how, how fast is good, right? And so 156 00:08:09,120 --> 00:08:12,060 you're saying like, these numbers, like, like, the old 157 00:08:12,060 --> 00:08:15,600 school way of, kind of the hard manual post people, one at a 158 00:08:15,600 --> 00:08:18,720 time, was like 20 to 25 I think I heard. But then now with 159 00:08:18,720 --> 00:08:23,720 running the ads, we're saying 100 to 150 and I mean about how 160 00:08:23,720 --> 00:08:27,620 much like time commitment is that tweaking the ads, and about 161 00:08:27,620 --> 00:08:30,980 how much like ad spend is that? Just to get an idea? 162 00:08:31,040 --> 00:08:34,460 Landon Stewart: Yeah, yeah. So right now, we spend very little 163 00:08:34,460 --> 00:08:37,760 time on the campaigns. So when we place the campaigns, we kind 164 00:08:37,760 --> 00:08:40,240 of just let them run. You know, now that we're spending a few 165 00:08:40,240 --> 00:08:43,180 $1,000 a day. We actually have help. So we've hired on help, 166 00:08:43,180 --> 00:08:46,000 who helps, like, manage the day to day technology of the ads. 167 00:08:46,000 --> 00:08:48,820 But even the beginning, when we were spending just, you know, 20 168 00:08:48,820 --> 00:08:51,220 bucks a day, 100 bucks a day, we're spending tough time 169 00:08:51,220 --> 00:08:54,700 managing it. We kind of write a campaign, and then what we found 170 00:08:54,700 --> 00:08:57,040 is, typically, the campaign will last for about four or five 171 00:08:57,040 --> 00:09:00,100 months. So we kind of let that kind of, like, that style of 172 00:09:00,100 --> 00:09:02,820 campaign kind of lasts about four or five months. So every 173 00:09:02,820 --> 00:09:05,940 four months or so, we kind of sit back, we rewrite a campaign, 174 00:09:05,940 --> 00:09:09,180 so it's not a lot of time spend, which is really nice, because 175 00:09:09,180 --> 00:09:11,880 that was, that was one of the major problems with the organic 176 00:09:11,880 --> 00:09:14,340 side. Not only were a lot of people, you know, not super like 177 00:09:14,340 --> 00:09:19,560 quality, but on top of that, like the time commitment to get 178 00:09:19,560 --> 00:09:22,280 those 20 people a day joining the group organically. Was 179 00:09:22,280 --> 00:09:24,920 insane. You know what I mean, when we're posting one or two 180 00:09:24,920 --> 00:09:27,980 times a day inside of other people's groups, growing their 181 00:09:27,980 --> 00:09:32,120 audience, not even focused on our own group. So it was a lot. 182 00:09:32,240 --> 00:09:35,000 Whereas now today, you know, with paid ads, it's so scalable, 183 00:09:35,000 --> 00:09:38,600 you know, like we were able to for one target people. So we can 184 00:09:38,600 --> 00:09:41,320 target people based on interest, and also the words. We're using 185 00:09:41,320 --> 00:09:44,740 the ads to attract people that are in our target market and be 186 00:09:44,740 --> 00:09:48,340 likely to purchase but it's also super scalable. So today, right 187 00:09:48,340 --> 00:09:52,780 now, we spend about $20 per group member. So it's not cheap 188 00:09:52,780 --> 00:09:55,780 per group member. Some of our clients are able to get group 189 00:09:55,780 --> 00:09:57,940 members a little cheaper than that. Some are getting in the 190 00:09:57,940 --> 00:10:00,840 five to 10. We're really looking for a. Little bit more of a 191 00:10:00,840 --> 00:10:03,420 sophisticated buyer, because that's kind of our ideal client. 192 00:10:03,420 --> 00:10:05,760 So we pay a little bit more per lead than even some of our 193 00:10:05,760 --> 00:10:08,880 clients do. So we're paying about $20 a lead, getting about, 194 00:10:08,880 --> 00:10:11,820 you know, 100 250 people a day joining the group. So we're 195 00:10:11,820 --> 00:10:15,000 spending around $3,000 a day this right now, so about 100 196 00:10:15,300 --> 00:10:16,440 grand a month, 197 00:10:16,440 --> 00:10:19,860 Robert Plank: nice. And I mean, that had better pay off, right? 198 00:10:19,860 --> 00:10:22,580 I if you're spending that much, you better be making that back 199 00:10:22,580 --> 00:10:23,660 and then some Right, 200 00:10:23,840 --> 00:10:25,640 Landon Stewart: yeah, yeah, yeah. So, yeah. So, I mean, on 201 00:10:25,640 --> 00:10:28,700 the year, so far this year, we spent about 500 grand on ads to 202 00:10:28,700 --> 00:10:31,640 do about 3 million in revenue. So yeah, we're at about a one to 203 00:10:31,640 --> 00:10:35,240 six, some of our clients on smaller but you know, as you as 204 00:10:35,240 --> 00:10:38,120 you scale the the ad spend that much, you know, to multiple 205 00:10:38,120 --> 00:10:40,760 1000s a day. The return on advertising kind of goes down a 206 00:10:40,760 --> 00:10:43,240 little bit. We have clients that are in like the eight to 10x 207 00:10:43,480 --> 00:10:47,680 range on like a few $100 a day ad budget, dang 208 00:10:47,980 --> 00:10:49,900 Robert Plank: well. And so when you're running these ads, and 209 00:10:49,900 --> 00:10:53,020 when you're promoting the group, like, I mean, what do you say, 210 00:10:53,020 --> 00:10:55,360 right? Because it seems like, well, there's this group, and I 211 00:10:55,360 --> 00:10:58,840 guess there's, like, a topic and like a promised result and 212 00:10:58,840 --> 00:11:02,280 things like that. But I don't know like me as a Facebook user, 213 00:11:02,280 --> 00:11:05,580 I'm like, Well, do I need to join yet another group? So when 214 00:11:05,580 --> 00:11:08,280 I see like, an ad from you, like, what's the hook? What's 215 00:11:08,280 --> 00:11:09,960 the draw of like, joining a group? 216 00:11:10,260 --> 00:11:12,420 Landon Stewart: For sure, for sure. So a couple of things when 217 00:11:12,420 --> 00:11:15,540 it comes to run an ad. So I'll touch on copy in a sec. First, 218 00:11:15,540 --> 00:11:18,060 I'll talk about, kind of, like some of the strategy around it. 219 00:11:18,060 --> 00:11:20,540 Then I'll touch on some copy and kind of how we do it. I mean, 220 00:11:20,540 --> 00:11:23,780 the ads themselves are very simple, so some of the strategy, 221 00:11:23,780 --> 00:11:26,480 you know? So when we first started attempting to do it, 222 00:11:26,480 --> 00:11:28,640 what we found out pretty quick is you're actually you're not 223 00:11:28,640 --> 00:11:30,800 allowed to run an ad from Facebook directly into a 224 00:11:30,800 --> 00:11:33,200 Facebook group. Facebook doesn't like it because they don't like 225 00:11:33,260 --> 00:11:36,560 any Facebook link being advertised on the Facebook 226 00:11:36,560 --> 00:11:38,900 platform, because they don't want to tie their brand to your 227 00:11:38,900 --> 00:11:41,020 brand. So it's not that they don't want you growing your 228 00:11:41,020 --> 00:11:43,420 group fast or anything. It's just they don't want you using 229 00:11:43,420 --> 00:11:46,660 their name and your advertising. And so in the beginning, we saw 230 00:11:46,660 --> 00:11:50,140 this as like a problem. What we ended up doing that solved the 231 00:11:50,140 --> 00:11:53,380 problem and actually ended up being kind of like a magical 232 00:11:53,380 --> 00:11:56,740 piece of our process. Is today, when we run the ads, we say, 233 00:11:56,740 --> 00:11:58,960 Hey, join our Facebook group, and I'll touch on some of the 234 00:11:58,960 --> 00:12:01,320 copy pieces in a second. But today, when we run those ads, 235 00:12:01,320 --> 00:12:03,720 when people click the link, it doesn't go right into the group. 236 00:12:03,720 --> 00:12:06,060 So it's like, hey, click here to join the group. When they click 237 00:12:06,060 --> 00:12:08,760 that link, it actually takes them to a typical standard 238 00:12:08,760 --> 00:12:11,400 landing page where it's like, Hey, join our Facebook group. 239 00:12:11,400 --> 00:12:14,340 Inside we touch on this, this and this just simply, where 240 00:12:14,340 --> 00:12:16,800 would you like to send your invitation to? That's the 241 00:12:16,800 --> 00:12:20,100 verbiage we use. And then they type in their name, email 242 00:12:20,100 --> 00:12:23,600 address and phone number, and so now our group might grow 243 00:12:23,600 --> 00:12:26,360 slightly slower based on that, because it's one extra step 244 00:12:26,360 --> 00:12:28,940 before they can join the group. What happens is, number one, 245 00:12:28,940 --> 00:12:31,700 we're compliant with Facebook. Number two is, you know, we've 246 00:12:31,700 --> 00:12:35,180 generated the 20,000 group members this year, but on top of 247 00:12:35,180 --> 00:12:38,900 that, we built an email list of over 40,000 people and a text 248 00:12:38,900 --> 00:12:42,220 message list of close to 20,000 people as well. So we've, we're 249 00:12:42,220 --> 00:12:45,880 also building our assets outside of the Facebook platform to 250 00:12:45,880 --> 00:12:48,400 protect us in case, obviously, we don't own the face of a 251 00:12:48,400 --> 00:12:50,620 group. So if anything ever happened to the group, we'd 252 00:12:50,620 --> 00:12:53,500 have, we'd have those lists stored elsewhere. Then we also 253 00:12:53,500 --> 00:12:56,500 use those other lists to help supercharge your group. And I'll 254 00:12:56,500 --> 00:13:00,240 touch on that in a sec, and kind of the content portion. But 255 00:13:00,240 --> 00:13:03,480 then, so when it comes to the ad copy, though, our stuff is so 256 00:13:03,480 --> 00:13:07,740 simple. I mean, our ads is basically, want us to help you 257 00:13:07,740 --> 00:13:11,460 with blanks. So it's like, you know, our our market, we work 258 00:13:11,460 --> 00:13:14,100 with coaches, we help them build Facebook. So it's like, you 259 00:13:14,100 --> 00:13:16,980 know, are you a coach? Do you want us to help you build blank? 260 00:13:16,980 --> 00:13:19,080 Help you build a profitable Facebook group, right? 261 00:13:19,080 --> 00:13:22,520 Essentially. So it's like, want help with blank and then, like, 262 00:13:22,520 --> 00:13:24,680 you get a little, yes, you know what I mean. Then below, it's 263 00:13:24,680 --> 00:13:28,460 like, join our free Facebook group for this audience segment. 264 00:13:28,520 --> 00:13:32,240 And it's like, inside, we have these topics. We list off three 265 00:13:32,240 --> 00:13:35,360 to four bullet points. Tap here to join right now. So the ad 266 00:13:35,360 --> 00:13:39,320 itself is super simple, and it works really well, 267 00:13:40,220 --> 00:13:41,920 Robert Plank: nice. And I can tell, I can just tell how 268 00:13:41,920 --> 00:13:45,460 excited you are about this and how how much fun you've had kind 269 00:13:45,460 --> 00:13:47,620 of solving this problem. Because, I mean, yeah, you're 270 00:13:47,620 --> 00:13:50,380 right. Like, the whole running an ad to a group. I mean, it's 271 00:13:50,380 --> 00:13:53,020 never been very straightforward. And, like, remember those days 272 00:13:53,020 --> 00:13:57,100 of having to, like, make a page and then put a post on your 273 00:13:57,100 --> 00:14:00,420 page, linking to the group, and then boosting or running an ad 274 00:14:00,420 --> 00:14:03,360 just to that post. It was so convoluted and so weird, but I 275 00:14:03,360 --> 00:14:05,880 mean, your way makes a lot more sense, and everything that 276 00:14:05,880 --> 00:14:08,700 you're explaining here is super duper Simple, right? Do you want 277 00:14:08,700 --> 00:14:10,800 help with this? Here's a headline, here's some bullet 278 00:14:10,800 --> 00:14:14,400 points and and also, it's a little bit of like marketing 279 00:14:14,460 --> 00:14:17,220 common sense there, but it's, it's so easy, it's easy to 280 00:14:17,220 --> 00:14:20,780 forget to do it, getting your people on multiple platforms for 281 00:14:20,780 --> 00:14:23,720 whatever reason, right? Like Zuckerberg might put down the 282 00:14:23,720 --> 00:14:27,860 band hammer. Some people might prefer other, other platforms to 283 00:14:27,860 --> 00:14:30,800 others, and I mean that that's just kind of my head hearing you 284 00:14:30,800 --> 00:14:33,740 explaining kind of your thought process there of collecting the 285 00:14:33,740 --> 00:14:37,220 email and the phone number and then sending them back to the 286 00:14:37,220 --> 00:14:40,120 group. That's just good, a good idea in general, right? Like, if 287 00:14:40,120 --> 00:14:43,420 we have too much of an email list, get them on Facebook. Also 288 00:14:43,420 --> 00:14:45,940 too much on Facebook, getting on an email list, just in general. 289 00:14:45,940 --> 00:14:49,600 So that way, we have multiple ways of reaching some of these 290 00:14:49,600 --> 00:14:52,360 people. So you said that, you said a few times here that 291 00:14:52,360 --> 00:14:56,200 there's like, a copywriting piece to this right, as far as, 292 00:14:56,200 --> 00:14:59,260 like, keeping people, like, awake and engaged and 293 00:14:59,260 --> 00:15:01,740 responding. So. So what do we need to know about, about 294 00:15:01,740 --> 00:15:04,380 copywriting? Because, like, when you think copywriting, sometimes 295 00:15:04,380 --> 00:15:07,500 you think about, like, ads, landing pages, but they're not 296 00:15:07,500 --> 00:15:10,020 always so much about your Facebook posts. But, I mean, 297 00:15:10,140 --> 00:15:12,420 it's still really important on Facebook, right? 298 00:15:12,780 --> 00:15:14,940 Landon Stewart: 100% so you know, piece number one is 299 00:15:14,940 --> 00:15:17,640 getting people to join the group. Again, we do that. We 300 00:15:17,640 --> 00:15:19,980 love doing that through paid advertising. There's some myriad 301 00:15:19,980 --> 00:15:22,640 of ways you can use but we really, we prefer paid 302 00:15:22,640 --> 00:15:25,280 advertising, some more scalable, a little more targeted, things 303 00:15:25,280 --> 00:15:27,380 like that. Then from there, yeah, then it's like, okay, 304 00:15:27,380 --> 00:15:29,720 because here's basically what happens, especially as you grow 305 00:15:29,720 --> 00:15:31,880 your group at scale. You know, in the beginning, if you launch 306 00:15:31,880 --> 00:15:34,100 the group to your personal network, a lot of the people 307 00:15:34,100 --> 00:15:36,260 joining the group, they might know you a little bit. Once you 308 00:15:36,260 --> 00:15:38,960 start like, scaling your group, you start growing your by 20 309 00:15:39,020 --> 00:15:41,320 people a day, 50 a day, 100 a day. Whatever it is, what 310 00:15:41,320 --> 00:15:44,500 happens is, is the majority of people who join the group, they 311 00:15:44,500 --> 00:15:46,600 don't know you that well yet, and because they don't know you 312 00:15:46,600 --> 00:15:48,940 that well yet, they're not really ready to to make a 313 00:15:48,940 --> 00:15:51,340 purchase decision. They're not ready to buy something from you 314 00:15:51,340 --> 00:15:55,420 right away. And obviously, our end goal with the group is to 315 00:15:55,420 --> 00:15:57,760 generate clients. You know what I mean? Like we look at the 316 00:15:57,760 --> 00:16:03,060 group as a highly intentional, well thought out, well designed 317 00:16:03,060 --> 00:16:06,600 sales process, you know what I mean. And so our end goal is 318 00:16:06,600 --> 00:16:09,480 like client acquisition, and most of the people join the 319 00:16:09,480 --> 00:16:11,460 group, they don't know who we are, so they're not ready to 320 00:16:11,460 --> 00:16:14,760 purchase from us yet. And so we use the content in the group to 321 00:16:14,760 --> 00:16:18,240 kind of warm people up to our thinking. Now, a lot of the 322 00:16:18,240 --> 00:16:21,380 mistakes we see people making with their content in their 323 00:16:21,380 --> 00:16:24,440 group is a couple of things that they're doing wrong. Some 324 00:16:24,440 --> 00:16:28,340 people, they post way too much inside of their group, which 325 00:16:28,340 --> 00:16:30,560 might seem counterintuitive, because we have clients that 326 00:16:30,560 --> 00:16:32,840 come to us initially, and they're posting the group like, 327 00:16:32,840 --> 00:16:35,180 two to three times a day. And some people, it's like, the more 328 00:16:35,180 --> 00:16:39,020 you post, the better your result will be. And that's not always 329 00:16:39,020 --> 00:16:41,980 the case. You know what I mean, especially if you're in kind of 330 00:16:41,980 --> 00:16:45,700 like the coaching expertise style of niche, if you're 331 00:16:45,700 --> 00:16:48,880 drowning people out with your free content side of the group, 332 00:16:48,880 --> 00:16:51,100 essentially, in their mind, they're like, why would I need 333 00:16:51,100 --> 00:16:55,180 to join the paid thing? If I've already got I can't even consume 334 00:16:55,240 --> 00:16:57,640 all of the free content, like, I've got everything on here for 335 00:16:57,640 --> 00:17:00,240 free. So some people actually post too much in the group. Some 336 00:17:00,240 --> 00:17:03,180 might post too little. The the number that we really like with 337 00:17:03,180 --> 00:17:05,700 our group, and then we kind of our clients doing, is they're 338 00:17:05,700 --> 00:17:07,980 posting our group about two to three times a week. So we're 339 00:17:07,980 --> 00:17:10,860 spending about two to three hours a week posting content 340 00:17:10,860 --> 00:17:13,740 inside of our group. There's a few key posts that we'll do in 341 00:17:13,740 --> 00:17:17,880 our group. So number one is we do a weekly live stream that we 342 00:17:17,880 --> 00:17:21,320 host inside of our group Same time, same day. Every single 343 00:17:21,320 --> 00:17:23,660 week. We've been doing that inside of our group for about 344 00:17:23,660 --> 00:17:26,840 two years in a row now, and that's really we call this our 345 00:17:26,840 --> 00:17:30,800 pillar content. So it's a big value add. People really get a 346 00:17:30,800 --> 00:17:34,100 CS. They get to really engage. We'll engage right there with 347 00:17:34,100 --> 00:17:37,340 because we're live with them, so we answer their exact questions. 348 00:17:37,340 --> 00:17:40,160 It's like a two way communication type thing. Plus, 349 00:17:40,160 --> 00:17:43,780 at the end. It also opens up a sales opportunity for us each 350 00:17:43,780 --> 00:17:47,560 week too, where we have a micro call to action to work with us. 351 00:17:47,740 --> 00:17:50,320 And I'll touch on that more in kind of the conversion piece. 352 00:17:50,440 --> 00:17:53,320 But we do that every single week. On top of that, we might 353 00:17:53,320 --> 00:17:57,100 do, like a written value post, or we might do, you know, a 354 00:17:57,100 --> 00:18:00,040 question post, or something like that. One of the big things 355 00:18:00,040 --> 00:18:02,400 though, with us when it comes to Facebook, so it makes us very 356 00:18:02,400 --> 00:18:06,300 unique, and it actually ties back into the the growth of our 357 00:18:06,300 --> 00:18:10,440 Facebook group is, you know, we spend less time creating content 358 00:18:10,620 --> 00:18:13,500 than we do promoting the content that we create. So a lot of 359 00:18:13,500 --> 00:18:16,260 people, they go kind of like wide with or, you know, they 360 00:18:16,260 --> 00:18:18,420 kind of go like, you know, wide with their content, where 361 00:18:18,420 --> 00:18:21,260 they're creating as much content as possible, whereas we really 362 00:18:21,260 --> 00:18:25,040 like to go deep with content, create a few really good pieces 363 00:18:25,040 --> 00:18:28,220 of content, but then have everybody see it. So we do is, 364 00:18:28,220 --> 00:18:31,280 anytime we do a live stream or a value post or whatever it is, 365 00:18:31,280 --> 00:18:33,500 inside of our group, they want people to see we'll take the 366 00:18:33,500 --> 00:18:36,500 link to that post and we'll go to that email list we've been 367 00:18:36,500 --> 00:18:39,680 building of 40,000 people, and the text messages to 20,000 368 00:18:39,980 --> 00:18:42,100 people, and it's like, Hey, we're doing a live we just 369 00:18:42,100 --> 00:18:44,320 finished up a live stream. Or, hey, we're doing a live stream 370 00:18:44,320 --> 00:18:47,440 in five minutes. Tap here and watch it, or tap here and read 371 00:18:47,440 --> 00:18:51,760 this value post. So we do is we supercharge all the content in 372 00:18:51,760 --> 00:18:55,180 the group from our email list and our text message list. And 373 00:18:55,180 --> 00:18:58,420 what this does in this is like, I mean, this is one of the most 374 00:18:58,420 --> 00:19:01,800 ninja secrets ever when it comes to groups. So essentially, what 375 00:19:01,800 --> 00:19:04,500 happens is, because a lot of people think that when you do a 376 00:19:04,500 --> 00:19:08,280 post on social media, everyone sees that content, which that's 377 00:19:08,280 --> 00:19:11,280 not how the algorithm works. How the algorithm works is you drop 378 00:19:11,280 --> 00:19:14,100 something on Facebook or Instagram every every algorithm 379 00:19:14,100 --> 00:19:17,160 is essentially the same. You drop something Facebook will 380 00:19:17,160 --> 00:19:21,020 show that piece of content to a small portion of your audience, 381 00:19:21,020 --> 00:19:24,320 so a small portion of your group members, and then Facebook will 382 00:19:24,320 --> 00:19:28,520 essentially identify how is this piece of content performing with 383 00:19:28,520 --> 00:19:31,760 the people it's showing it to? Are they reading the content? 384 00:19:31,940 --> 00:19:34,760 Are they liking it? Are they commenting on it? What's the 385 00:19:34,760 --> 00:19:37,820 engagement like with this piece of content? If the engagement in 386 00:19:37,820 --> 00:19:41,140 the first hour or so is really good, it tells Facebook, hey, 387 00:19:41,140 --> 00:19:43,840 this is a good piece of content. Let's show it to more people, 388 00:19:43,960 --> 00:19:46,540 because Facebook, their end goal, obviously, is to have the 389 00:19:46,540 --> 00:19:49,420 best performing content showing the most people, so that people 390 00:19:49,420 --> 00:19:52,420 stay on the platform the longest. And so we kind of hack 391 00:19:52,420 --> 00:19:56,440 that, in a sense, to where, when we do a post, we immediately 392 00:19:56,440 --> 00:19:59,740 email and text that out. It gets a big boost of engagement right 393 00:19:59,740 --> 00:20:02,820 away. Okay, tells Facebook this post is popping, and then 394 00:20:02,820 --> 00:20:05,580 Facebook will go and show it to a bunch more people, organically 395 00:20:05,580 --> 00:20:06,180 on their own. 396 00:20:07,620 --> 00:20:10,380 Robert Plank: And I feel like we've touched on so many like 397 00:20:10,380 --> 00:20:13,980 marketing fundamentals. And it's like, it's cool to hear it like 398 00:20:13,980 --> 00:20:17,160 in your words and from your thought process, because this is 399 00:20:17,160 --> 00:20:20,300 all like in a lot of ways, like new cutting edge, right? Talking 400 00:20:20,300 --> 00:20:23,420 about like Facebook groups and like their algorithm and all 401 00:20:23,420 --> 00:20:25,880 that. But also it's like everything old is new again, 402 00:20:25,880 --> 00:20:28,820 right? And it's all like kind of a tried and true like, even some 403 00:20:28,820 --> 00:20:31,340 of like the split testing things. But the big thing that 404 00:20:31,340 --> 00:20:34,880 sticks out for me, as far as your strategy here, is that, 405 00:20:35,480 --> 00:20:39,140 like with content creation of any kind, it's tempting to do 406 00:20:39,140 --> 00:20:41,920 like that machine gun that you mentioned there were attempting 407 00:20:41,920 --> 00:20:45,460 to say, let me make five posts a day, right? Let me put 10 things 408 00:20:45,460 --> 00:20:47,920 on YouTube every week. And it's like, you see so many people 409 00:20:47,920 --> 00:20:51,280 doing that, where they'll, they'll put all kinds of posts 410 00:20:51,340 --> 00:20:54,160 in whatever platform, and there'll be hardly any views, 411 00:20:54,160 --> 00:20:58,060 but just so much content. And I even, I have to remind myself, 412 00:20:58,060 --> 00:21:03,360 Okay, put like 20% of my time into the content itself, and 80% 413 00:21:03,840 --> 00:21:07,260 of the time marketing. You go way more bang for your book 414 00:21:07,260 --> 00:21:10,260 there. And so, so this is all like, really great for us to 415 00:21:10,260 --> 00:21:13,740 listen to and be thinking about, as far as, like, the the old and 416 00:21:13,740 --> 00:21:16,740 the new. And it's really reassuring too to hear from you 417 00:21:16,740 --> 00:21:20,420 that we only have to post a few times per week, right? It's not 418 00:21:20,420 --> 00:21:23,480 like even like a full time task. It's just do like the like a 419 00:21:23,480 --> 00:21:29,000 live stream once per week, do a, like, a written post or our text 420 00:21:29,000 --> 00:21:32,900 post, and then spend other time just getting more people showing 421 00:21:32,900 --> 00:21:36,200 up, like, into into the funnel, so to speak, and then so that 422 00:21:36,200 --> 00:21:39,680 leads us to something that we've kind of hinted at a few times 423 00:21:39,680 --> 00:21:42,340 every few minutes in this interview is, what the heck do 424 00:21:42,340 --> 00:21:46,540 you do if you built the group, you're growing it, you're 425 00:21:46,540 --> 00:21:49,600 putting content out there, but it's not converting, or you 426 00:21:49,600 --> 00:21:52,660 would like it to convert, then what's the the answer, yeah, 427 00:21:52,660 --> 00:21:52,900 let's 428 00:21:53,080 --> 00:21:55,240 Landon Stewart: talk about that. Because that's obviously, again, 429 00:21:55,240 --> 00:21:58,000 like I touched on it a second ago. But the end goal this whole 430 00:21:58,000 --> 00:22:01,740 grouping is client acquisition. So it's not enough to grow in, 431 00:22:01,740 --> 00:22:04,260 provide content, get a bunch of engagement. You know what I 432 00:22:04,260 --> 00:22:06,720 mean? Like, our group is super engaged, but like, likes don't 433 00:22:06,720 --> 00:22:08,640 pay the bills. You know what I mean? At the end of the day, 434 00:22:08,640 --> 00:22:11,220 you've got to get customers. You got to get clients from the 435 00:22:11,220 --> 00:22:14,400 group. And so here's, here's kind of how we do it. So one of 436 00:22:14,400 --> 00:22:17,460 the things that we learned early on with our Facebook group is 437 00:22:17,460 --> 00:22:20,600 that what works on other platforms doesn't necessarily 438 00:22:20,600 --> 00:22:23,840 work in the group, and the reason being is just the nature 439 00:22:24,020 --> 00:22:27,140 of what Facebook is. You know, Facebook itself is a social 440 00:22:27,140 --> 00:22:29,900 platform, not a shopping platform. People aren't popping 441 00:22:29,900 --> 00:22:32,120 on Facebook. They were shopping. They're popping on Amazon to go 442 00:22:32,120 --> 00:22:35,540 shopping. So they're not really in a buying state when they open 443 00:22:35,600 --> 00:22:37,880 up their Facebook app, they're really looking for 444 00:22:37,880 --> 00:22:40,360 entertainment, they're looking for education, and they're 445 00:22:40,360 --> 00:22:43,600 looking to be a part of a conversation, okay? And so we're 446 00:22:43,600 --> 00:22:47,380 like, you know what works on an email list isn't going to work 447 00:22:47,380 --> 00:22:50,860 quite as well instead of a Facebook group. So we've got to 448 00:22:50,860 --> 00:22:53,680 adjust our strategy a little bit. And so over the past couple 449 00:22:53,680 --> 00:22:56,860 of years, we've been vented a strategy we now today call it 450 00:22:56,860 --> 00:23:00,600 our undercover conversion method, which essentially the 451 00:23:00,600 --> 00:23:03,600 idea of it is we're selling instead of our group, really, 452 00:23:03,600 --> 00:23:07,260 really hard. I mean, last month, we generated 61 clients from our 453 00:23:07,260 --> 00:23:10,620 Facebook group. We're doing a few $100,000 a month from the 454 00:23:10,620 --> 00:23:13,800 group right now. And if you were to go in our group to the naked 455 00:23:13,800 --> 00:23:16,980 eye, it looked like there's no selling happening in the group. 456 00:23:16,980 --> 00:23:19,920 It's like, where's all the money coming from in this group? And 457 00:23:19,920 --> 00:23:25,340 so the way that we do it is very unique. Okay, so the core goal 458 00:23:25,340 --> 00:23:28,820 of our Facebook group is one thing and one thing only, and 459 00:23:28,820 --> 00:23:32,840 that's to generate a conversation with us. Okay, so 460 00:23:32,840 --> 00:23:35,240 in the beginning the conversation, when I say 461 00:23:35,240 --> 00:23:38,840 conversation, I mean a messenger and then a phone conversation, 462 00:23:38,960 --> 00:23:43,480 because, again, we want to move people from a social platform 463 00:23:43,480 --> 00:23:46,900 where they're not really in a buying state, into more of a 464 00:23:46,900 --> 00:23:50,020 buying type platform, which messenger and phone is more 465 00:23:50,020 --> 00:23:52,420 built for that. So in the beginning, it was stapes and I 466 00:23:52,420 --> 00:23:55,180 having all the conversations. I'll talk about how we generate 467 00:23:55,180 --> 00:23:57,880 those and we conduct those in a second. In the beginning was us. 468 00:23:57,880 --> 00:24:00,900 Today, we have a team. So whether you're a solopreneur or 469 00:24:01,080 --> 00:24:03,120 whether you've got a little team, you know, a sales team, or 470 00:24:03,120 --> 00:24:06,120 whatever it is, you can do this either way. So today, our team 471 00:24:06,120 --> 00:24:09,840 does all of this, but our end goal with every single person 472 00:24:09,840 --> 00:24:13,500 joining the Facebook group is, how can we get them having a 473 00:24:13,500 --> 00:24:16,920 conversation with us? And there's a myriad of different 474 00:24:16,920 --> 00:24:21,800 ways that we do this. So one of our core secret strategies that 475 00:24:21,800 --> 00:24:24,380 we're now seeing kind of all over Facebook. Right now, a lot 476 00:24:24,380 --> 00:24:27,080 of people are doing it, kind of copying what we started doing a 477 00:24:27,080 --> 00:24:29,660 little while back, is when people join the Facebook group. 478 00:24:29,840 --> 00:24:32,420 So when people join your group, you're allowed to have approval 479 00:24:32,420 --> 00:24:35,360 questions, right? You can have a three three questions that 480 00:24:35,360 --> 00:24:38,240 people must answer to be able to get access to the group. So we 481 00:24:38,240 --> 00:24:41,380 have our three questions. Our third question, though, is 482 00:24:41,380 --> 00:24:46,900 basically like, hey, we help blank do this. Would you like us 483 00:24:46,900 --> 00:24:49,120 to reach out and explain how? So, if you're in, like, the 484 00:24:49,120 --> 00:24:51,580 dating niche, it's like, you know, we I help, you know, busy 485 00:24:51,580 --> 00:24:53,920 professionals meet the love of their life. Would you like me to 486 00:24:54,040 --> 00:24:56,320 reach out and explain how I do this, or whatever it is, right? 487 00:24:56,440 --> 00:24:59,020 I help so and so accomplish so and so. Would you like me to 488 00:24:59,020 --> 00:25:02,700 reach out so right now? You have 100 to 150 people a day joining 489 00:25:02,700 --> 00:25:06,780 the group, and about half of those say yes to that question. 490 00:25:06,960 --> 00:25:11,820 So every day, we get 50 to 75 people raising their hand as 491 00:25:11,820 --> 00:25:14,580 they're joining the group, saying, hey, I want to have a 492 00:25:14,580 --> 00:25:17,880 conversation with you about what it is that you do. Right? So you 493 00:25:17,880 --> 00:25:20,780 could do the math in your business, that could be 10 yeses 494 00:25:20,780 --> 00:25:24,080 a day, could be 20 yeses a day, depending on how fast your group 495 00:25:24,080 --> 00:25:28,040 is growing, but all of a sudden, that's like sales opportunities 496 00:25:28,100 --> 00:25:30,440 that are just bountiful. And there's a there's a mere 497 00:25:30,440 --> 00:25:33,740 different ways that we get the conversations. We do it at the 498 00:25:33,740 --> 00:25:36,860 end of, you know, our live streams. We do it every couple 499 00:25:36,860 --> 00:25:39,080 weeks. We'll do kind of a post in the group that's like, Hey, 500 00:25:39,080 --> 00:25:41,140 would you like to have a conversation with us about 501 00:25:41,140 --> 00:25:44,020 working together. So there's many different ways we get those 502 00:25:44,020 --> 00:25:47,560 conversations. The main thing, though, our kind of secret 503 00:25:47,560 --> 00:25:51,940 sauce, is the way we conduct the conversations, right? So again, 504 00:25:51,940 --> 00:25:54,100 like I touched on with the content, the majority of the 505 00:25:54,100 --> 00:25:56,380 people who joined the Facebook group, they don't know who we 506 00:25:56,380 --> 00:25:58,900 are yet, so like them just raising their hand saying, Hey, 507 00:25:58,900 --> 00:26:01,680 I'd like to have a conversation with you. Isn't them raising 508 00:26:01,680 --> 00:26:04,020 their hand saying, Hey, I'm ready to purchase your product. 509 00:26:04,020 --> 00:26:06,300 You know? I mean, some of our guys reached out and we're like, 510 00:26:06,300 --> 00:26:09,120 Hey, I saw that. You're ready to buy. Here's the link. It 511 00:26:09,180 --> 00:26:12,900 probably wouldn't get very many sales. We need to warm those 512 00:26:12,900 --> 00:26:16,560 people up. And what a lot of people do is, is they just hope 513 00:26:16,560 --> 00:26:19,380 people come into the group and like, they hope people will see 514 00:26:19,380 --> 00:26:22,520 their top content. But like, we're business owners, we don't 515 00:26:22,520 --> 00:26:25,580 want to rely on hope at all in our business strategy. You know 516 00:26:25,580 --> 00:26:28,460 what I mean. So what we do, and we call it our super 517 00:26:28,520 --> 00:26:32,240 introduction sequence, okay, so what we do is our team will 518 00:26:32,240 --> 00:26:34,400 reach out. It's like, hey, saw you wanted someone to reach out 519 00:26:34,400 --> 00:26:37,100 to kind of see how we might be able to help. You know, before I 520 00:26:37,100 --> 00:26:39,500 do that, like, what's going on with your business right now? 521 00:26:39,500 --> 00:26:41,920 Let me, let me let me kind of find out what's going on right 522 00:26:41,980 --> 00:26:44,020 now. So because we're in the business niche, if you're in the 523 00:26:44,020 --> 00:26:46,300 dating niche, like, what's going on with your dating life right 524 00:26:46,360 --> 00:26:49,000 now? And so what our team will do is they'll find out what 525 00:26:49,000 --> 00:26:52,060 challenges they're currently facing, and then they'll pair 526 00:26:52,060 --> 00:26:56,380 that person with live stream. So we've hosted inside of our group 527 00:26:56,620 --> 00:26:59,080 that solved that exact challenge. So like, I'm 528 00:26:59,080 --> 00:27:01,140 struggling with, like, lead flow. It's like, yeah, you've 529 00:27:01,140 --> 00:27:03,480 got to watch this. Is how we grow our group by 100 people 530 00:27:03,480 --> 00:27:05,640 today. Or it's like, I'm struggling with blank it's like, 531 00:27:05,640 --> 00:27:08,460 you've got to watch this so that, like, weekly live stream 532 00:27:08,460 --> 00:27:12,240 that we host also becomes really, really valuable when it 533 00:27:12,240 --> 00:27:15,300 comes to nurturing leads. And we'll tag them in and follow up 534 00:27:15,300 --> 00:27:18,780 with them and make sure that they are watching that. And then 535 00:27:18,780 --> 00:27:21,260 once you will watch, like, a couple of videos, they typically 536 00:27:21,260 --> 00:27:23,780 reach back out to us and like, holy crap, this is amazing. 537 00:27:23,900 --> 00:27:25,460 Like, how can I work with you guys? 538 00:27:26,660 --> 00:27:28,760 Robert Plank: That's amazing. And what you're making me think 539 00:27:28,760 --> 00:27:31,700 of is there, there have been so many groups I've joined where 540 00:27:31,760 --> 00:27:34,880 just that was it, right? It was I joined. And maybe there were 541 00:27:34,880 --> 00:27:37,460 those couple of questions, and then I looked at it once, and 542 00:27:37,460 --> 00:27:40,100 then I was like, I guess I'll see that group on my news feed, 543 00:27:40,100 --> 00:27:43,180 and if Facebook decides it's not worth showing, I'll never see it 544 00:27:43,180 --> 00:27:47,080 again. And then there's a very small I could probably count on 545 00:27:47,080 --> 00:27:51,400 one hand a few groups I've joined where someone reached out 546 00:27:51,520 --> 00:27:55,120 and maybe said, hi. Maybe there was that. And then maybe, like, 547 00:27:55,120 --> 00:27:57,820 one other time there was like, Hey, we thought you might want 548 00:27:57,820 --> 00:28:01,320 to check out this, this post and like that that stuck out to me, 549 00:28:01,320 --> 00:28:04,740 and like so few people do that, and you were mentioning a few 550 00:28:04,740 --> 00:28:07,260 times like, there's like, here's this, this secret sauce, or 551 00:28:07,260 --> 00:28:09,480 here's this, like, secret strategy. But I mean, that 552 00:28:09,480 --> 00:28:13,860 alone, right is you have people join your group, and you send a 553 00:28:13,860 --> 00:28:17,340 quick message, and then, like you said, you you figure out 554 00:28:17,340 --> 00:28:20,540 what their their challenge is, and then route them over to that 555 00:28:20,540 --> 00:28:24,440 existing content. I mean, it is, it's, it seems like it would be, 556 00:28:24,500 --> 00:28:26,960 like time consuming, but if you're, if you're growing the 557 00:28:26,960 --> 00:28:30,560 group to that size, then you, you hire someone to just all day 558 00:28:30,560 --> 00:28:33,500 long, be dealing with that and and I like also how you 559 00:28:33,500 --> 00:28:36,260 mentioned in there really quick that you you have somewhat of, 560 00:28:36,260 --> 00:28:39,620 like a, like a CRM of some kind, right? You have these people, 561 00:28:39,680 --> 00:28:43,600 and you tag them. So not only are you saying, Hey, welcome to 562 00:28:43,600 --> 00:28:46,600 the group, which no one does, you're saying, What's your 563 00:28:46,600 --> 00:28:51,160 challenge? No one does. You say, here's this, this content, this 564 00:28:51,160 --> 00:28:53,260 live stream, to solve your problem. No one does that 565 00:28:53,260 --> 00:28:56,800 either. But even to make it even crazier, a few days or weeks 566 00:28:56,800 --> 00:28:59,320 later, then, because they're tagged, you go back and say, 567 00:28:59,320 --> 00:29:01,860 Hey, did you check it out? And I mean this, these are these all 568 00:29:01,860 --> 00:29:05,640 seem like simple ways to to stand out. And what I like about 569 00:29:05,640 --> 00:29:08,460 it is everything that you mentioned here today is, if 570 00:29:08,460 --> 00:29:11,820 you're just starting, if the group is small, if it's growing 571 00:29:11,820 --> 00:29:15,840 small, you can handle it on your own. But then once it scales, 572 00:29:15,840 --> 00:29:18,540 once it gets to the size, then people can kind of follow what, 573 00:29:18,600 --> 00:29:23,660 what, what you and stapes do, where once it becomes too much 574 00:29:23,660 --> 00:29:26,060 of a beast, you just have a whole other team do it, and it 575 00:29:26,060 --> 00:29:29,960 becomes a crazy whole machine that runs itself. So I mean, I'm 576 00:29:29,960 --> 00:29:33,980 excited to go and jump into more group building, or at the very 577 00:29:33,980 --> 00:29:36,500 least join your group and see how you do it. Because, I mean, 578 00:29:36,560 --> 00:29:40,540 this is all very doable, and it's like a combination of the 579 00:29:40,540 --> 00:29:43,900 tried and true marketing fundamentals, plus all these 580 00:29:43,900 --> 00:29:46,360 kind of exciting, cutting edge things. So, I mean, this is some 581 00:29:46,360 --> 00:29:47,740 awesome stuff we're talking about. 582 00:29:47,860 --> 00:29:49,660 Landon Stewart: Thank you, Robert again, thanks so much for 583 00:29:49,660 --> 00:29:51,160 having me on. My 584 00:29:51,160 --> 00:29:53,980 Robert Plank: man. I'm glad to have you on and so now that we 585 00:29:53,980 --> 00:29:57,580 have people thirsty and excited and wanting more. I mean, we'd 586 00:29:57,580 --> 00:30:00,600 be just, it would be almost criminal not to. Send them to 587 00:30:00,600 --> 00:30:03,600 your group, or to send them some place where they can get their 588 00:30:03,660 --> 00:30:07,380 their wants, needs, wishes, dreams fulfilled. So where the 589 00:30:07,380 --> 00:30:10,680 heck can and where should people go to to find out more about 590 00:30:10,680 --> 00:30:13,200 this crazy, cool, effective system you have. 591 00:30:13,380 --> 00:30:14,940 Landon Stewart: I love it. So, yeah, I mean, if you're 592 00:30:14,940 --> 00:30:17,520 listening to this and you'd like more, there's one of two places 593 00:30:17,520 --> 00:30:19,920 you can go. Number one, if you'd like to just join our Facebook 594 00:30:19,920 --> 00:30:22,820 group, you can just simply go to Facebook search clients and 595 00:30:22,820 --> 00:30:27,380 community will pop up there. We also have a link that's kind of 596 00:30:27,380 --> 00:30:29,960 like a tracking link for us. If you'd like to go through our 597 00:30:29,960 --> 00:30:33,920 full process and really see how we do it, you can go to build 598 00:30:33,920 --> 00:30:39,320 your group.com/day, that's build your group.com/day, and again, 599 00:30:39,320 --> 00:30:42,040 that's that's a tracking link for this show specifically, and 600 00:30:42,040 --> 00:30:44,140 then you'll be able to go through the full process and 601 00:30:44,140 --> 00:30:47,380 really get your eyes on our full methodology and how we're doing 602 00:30:47,380 --> 00:30:49,900 it. But again, Robert, you know, I just appreciate being on my 603 00:30:49,900 --> 00:30:50,560 man, this is fun. 604 00:30:51,220 --> 00:30:53,380 Robert Plank: I'm glad to have you on. And so as we're wrapping 605 00:30:53,380 --> 00:30:56,140 it winding down, do you feel like there's anything that we 606 00:30:56,140 --> 00:30:58,360 missed in our conversation, or do you think that there's 607 00:30:58,360 --> 00:31:00,840 something that everyone just needs to know, like a little 608 00:31:00,900 --> 00:31:03,120 like, marketing tidbit or piece of advice, 609 00:31:03,180 --> 00:31:04,980 Landon Stewart: you know, I would just say, just start. You 610 00:31:04,980 --> 00:31:07,560 know what I mean? Like, for some of you, there's probably two 611 00:31:07,560 --> 00:31:10,500 camps listening right now. You probably got camp number one, 612 00:31:10,560 --> 00:31:13,200 that's like, an already kind of established entrepreneur, and 613 00:31:13,260 --> 00:31:15,480 you're listening to this, and you're just like, chomping at 614 00:31:15,480 --> 00:31:18,180 the bit, like, I'm gonna go implement all this. And that's 615 00:31:18,180 --> 00:31:20,900 amazing. Then there's probably a second camp who's like, listen 616 00:31:20,900 --> 00:31:23,600 to this, and it's like, that sounds like a lot. That sounds 617 00:31:23,600 --> 00:31:26,000 overwhelming. You know what? I mean. So if you're in that kind 618 00:31:26,000 --> 00:31:29,780 of first this sounds like a lot camp, the best thing to do is 619 00:31:29,780 --> 00:31:33,680 just get started. I really feel like Facebook groups are just 620 00:31:33,740 --> 00:31:37,760 they're so great. They're a great way to build a community 621 00:31:37,760 --> 00:31:40,600 right now, to build culture around your products and 622 00:31:40,600 --> 00:31:43,360 services. Another thing that's great about groups is they 623 00:31:43,360 --> 00:31:46,840 really mesh in well with other marketing strategies. Because 624 00:31:46,840 --> 00:31:50,080 some of you listen in, you might be a YouTuber, or you might be 625 00:31:50,080 --> 00:31:52,660 on Instagram, you might already have a following on another 626 00:31:52,660 --> 00:31:55,360 platform. The thing that's great about groups is they really mesh 627 00:31:55,360 --> 00:31:59,020 in well to other platforms, like I know, even podcasts, where 628 00:31:59,020 --> 00:32:01,980 they'll have their podcast community inside of a Facebook 629 00:32:01,980 --> 00:32:03,720 group. And so if you're listening, you've got other 630 00:32:03,720 --> 00:32:06,720 marketing going on elsewhere, consider a group. Get it 631 00:32:06,720 --> 00:32:10,440 started, and share your success stories and your wins inside of 632 00:32:10,440 --> 00:32:12,240 our clients and community. Community 633 00:32:12,600 --> 00:32:14,760 Robert Plank: fantastic, and then it just grows and grows. So 634 00:32:14,760 --> 00:32:18,000 we will see you there. Go to Facebook while it's still fresh 635 00:32:18,000 --> 00:32:21,180 on your mind, search clients and community. And if you want to go 636 00:32:21,180 --> 00:32:24,500 through the whole entire process that is, build your group.com. 637 00:32:25,400 --> 00:32:28,160 Forward slash day, don't wait. Do it right now. It's really 638 00:32:28,160 --> 00:32:31,280 easy to write something down or bookmark it and never get to it 639 00:32:31,340 --> 00:32:34,280 while you're still on this podcast and listening, go there, 640 00:32:34,280 --> 00:32:37,820 spend those couple of minutes. Join the group, Facebook clients 641 00:32:37,820 --> 00:32:42,280 and community. Build your group.com/day. And Landon. It's 642 00:32:42,280 --> 00:32:45,700 been so great to have you on my brain is just like burning up on 643 00:32:46,300 --> 00:32:50,200 as a wildfire with all these cool ideas. I'm gonna go. I will 644 00:32:50,200 --> 00:32:52,540 be joining your group, and I'm sure other people will be as 645 00:32:52,540 --> 00:32:54,100 well appreciate 646 00:32:54,160 --> 00:32:54,760 Landon Stewart: it. Chat soon. 647 00:32:55,540 --> 00:33:01,680 Robert Plank: All right, this is Robert plank, and would you like 648 00:33:01,680 --> 00:33:05,460 to be a guest on the program? Do you have an idea for a future 649 00:33:05,460 --> 00:33:09,000 episode? Or do you just want to tell us how we're doing? Get in 650 00:33:09,000 --> 00:33:14,220 touch with us right now. At marketer of the day.com/ask, to 651 00:33:14,220 --> 00:33:14,940 let us know.